Sony News (Page 17) RSS Feed for Sony News

 Friday, March 3, 2023
 Tuesday, February 28, 2023

Image quality test results have been added to the Sigma 50mm F1.4 DG DN Art Lens page.

Check out how Sigma's latest entry into the beloved, affordable 50mm f/1.4 lens category performs.

Compared to the Sigma 50mm f/1.4 DG HSM Art Lens

Compared to the Sony FE 50mm F1.4 ZA Lens

Compared to the Sony FE 50mm F1.2 GM Lens

Compared to the Canon RF 50mm F1.2 L USM Lens

Support this site by ordering the Sigma 50mm F1.4 DG DN Art Lens from B&H | Adorama | Amazon (all available countries) | WEX

Rent the Sigma 50mm F1.4 DG DN Art Lens from Lensrentals.

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Posted to: Canon News, Sony News   Category: Camera Gear Review News
Post Date: 2/28/2023 9:25:25 AM ET   Posted By: Bryan
 Sunday, February 26, 2023

This bull was protecting a herd of cows during the rut in Rocky Mountain National Park. While he appears to be looking directly at me, he didn't care that I was there. The shot was timed as he was watching distance competitors.

One of the reasons I prefer high-resolution cameras is that their images can be cropped significantly and still have sufficient resolution for many uses. In this case, a vertical crop was created from a horizontally oriented Canon EOS R5 image. Despite that heavy cropping, the image is still 17 MP.

Join me in RMNP this September. I have a couple of openings for the Elk Rut in Rocky Mountain National Park Instructional Photo Tour.


A larger version of this image is available here.

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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 2/26/2023 7:30:00 AM ET   Posted By: Bryan
 Wednesday, February 22, 2023

As the dust from the Sony Alpha 7R V review is settling, I have a decision to make. Do I keep my Sony Alpha 7R IV / IVA or upgrade to the 7R V.

Check out the Sony a7R V vs. a7R IV specification comparison along with the visual comparison of these cameras.

What are the differences between the Sony Alpha 7R V and the Alpha 7R IV? Here is a summary:

  • New AI processing unit dedicated to AI-based image recognition
  • BIONZ XR processor, a significant upgrade to the BIONZ X
  • Next-generation AF Real-time Recognition and tracking AF in still and movie modes utilizing detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems that only detect face and eye
  • AI subject recognition subject types added, now including animals, vehicles, and insects (Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane available)
  • 8-stop image stabilization system — most effective ever offered in a Sony Alpha camera, a noticeable improvement from the a7R IV's IBIS
  • AF Working Range expanded to EV -4 – 20 vs. EV -3 – 20
  • 0.64" (1.6 cm), 9.44 million dot OLED electronic viewfinder vs. 0.5" (1.3 cm) with 5.76 million dots
  • New 4-axis multi-angle LCD monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility
  • 3.15" (8.2cm), Touch Screen with 2,095,104 dots vs. 2.95" (7.5cm) non-Touch Screen with 1,440,000 dots (the IVA has 2,359,296 dots)
  • 8K 25/24p video, 4K 60p, 4K video oversampled from 6.2K without binning vs. 4K 30p
  • Breathing compensation
  • Focus Bracketing
  • Stacked mode dial and exposure compensation dial is customizable
  • Movie start/stop button moved from back to top
  • In-body Active mode image stabilization for smoother on-the-go recording (slight image crop in Active mode, Active mode not available when recording XAVC HS 8K or using a frame rate of 120 (100) fps)
  • Improved heat dissipation for extended recording times
  • Upgraded Pixel Shift Multi Shooting, taking advantage of the precision in-body image stabilization system
  • Variable shutter function for stills and movies (higher than 100 Hz or 120 Hz)
  • Lossless RAW image compression and selectable RAW image sizes for storage efficiency
  • High-quality HEIF images with high compression efficiency
  • Dual CFexpress Type A and SDXC compatible media slots
  • New menu system with touch control and a wide range of customizable functions
  • Support for UVC/UAC, allowing direct streaming of up to 4K (QFHD) with audio
  • a7R V has shorter battery life — Viewfinder: 440 vs. 530, LCD: 530 vs. 670
  • a7R V is slightly heavier: 25.6 vs. 23.5 oz (723 vs.665g)

The primary factor against this upgrade is that the 61.0MP full-frame back-illuminated Exmor R CMOS image sensor, Sony’s highest resolution in an Alpha camera, remains the same. While there were surely cost factors involved with the decision to stay with this imaging sensor, it is a high-performing one, and the latest technology available may not warrant an upgrade.

If the acquisition cost, selling a used camera and buying a new camera, was not a factor, this decision would be extremely simple. For many, the improved AF performance alone justifies the upgrade and numerous bullet points are solid upgrade reasons, but my decision is further complicated by having a Sony Alpha 1 for higher performance demands. Thus, I'm still contemplating this decision.

Order the Sony Alpha 7R V at B&H (save big on used models currently available) | Adorama | Amazon | WEX.

Rent the Sony Alpha 7R V from Lensrentals.

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Posted to: Sony News   Category: Camera Gear Review News
Post Date: 2/22/2023 12:02:15 PM ET   Posted By: Bryan

Just posted: initial Canon RF 24-50mm F4.5-6.3 IS STM Lens Review.

It's time to share some initial impressions from this tiny, lightweight, affordable lens.

The RF 24-50's estimated ship date is Tue, Apr 18 per B&H and Canon.

Support this site by ordering the Canon RF 24-50mm F4.5-6.3 IS STM Lens from B&H | Adorama | Canon USA | WEX

Rent the Canon RF 24-50mm F4.5-6.3 IS STM Lens from Lensrentals.

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Posted to: Canon News, Sony News   Category: Camera Gear Review News
Post Date: 2/22/2023 10:25:16 AM ET   Posted By: Bryan

From Sony Electronics:

Sony's Creators' Cloud Opens Up to Individuals; Bringing Together the Power of Camera and Cloud to Creators Worldwide Through a Single Platform

Sony Electronics introduces an application ecosystem bringing together camera and cloud, designed to meet creators' needs from cloud storage to networking.

SAN DIEGO, Feb. 22, 2023 /PRNewswire/ -- Today, Sony Electronics announced the next generation of its Creators' Cloud platform, opening a host of new cloud-based applications and features designed for individual content creators and small content teams. This expansion comes after the initial introduction of Creators' Cloud in September 2022, intended for professional and enterprise users.

Sony's Creators' Cloud for Individuals: Merging Power of Camera and Cloud to Creators Worldwide Through Single Platform

The Creators' Cloud platform includes cloud storage, C[i] Media Cloud for collaborative media workflows, and Discover, a platform to discover and connect with peers[i]. The Creators' Cloud platform, aimed at independent professionals, will soon[ii] include Creators' App[iii], a content transfer application from camera to cloud[iv].

"With Creators' Cloud, we are building a unique space where content creators can blur the lines between hardware and software, online and offline," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "We know that content creators are looking for a one-stop shop, a place that integrates their content and creative tools, allows them to share and learn from other professionals and offers business opportunities and the expansion of Creators' Cloud is the first step in Sony's answer to this."

Content Immediately Available on Multiple Devices

As creators seek to view and share their content efficiently, Creators' Cloud will enable the transfer of images and videos to the cloud for immediate viewing and sharing. Sony offers 5GB[v] free for any Creators' Cloud account user and 25GB for owners of select Sony cameras[iv].

Creators' App will be the successor of Imaging Edge Mobile Plus and will act as an extension of a camera to upload, view, and manage photo and video content shot on select Sony cameras and stored in the cloud. With the upcoming launch[vi] of Creators' App, key features will include:

  • Transfer content from select Sony camera to a smartphone[vii]
  • Upload content from the smartphone to Creators' Cloud[viii]
  • View content on the smartphone and in the cloud using the Creators' App viewer[iv]
  • Connect to and control select Sony cameras remotely using the Creators' App[iv]
  • Update camera and settings using the Creators' App[iv]

The cloud storage feature can be used with or without the upcoming Creators' App. All users can upload photo and video to Creators' Cloud via Creators' Cloud website. While camera control and file transfer to Creators' App will be available to limited compatible models at time of release, Alpha 7 IV and ZV-1F, all users will also be able to upload via Creators' App upon application. Other compatibility options will be available in Spring 2023. Direct upload from select cameras to cloud will be available at a future date. With the launch of Creators' App for individuals, "C3Portal App," a cloud gateway application currently being provided for enterprises, will be renamed as "Creators' App for enterprise."

Facilitating Collaboration

Ci Media Cloud, Sony's well-established online creative collaboration and media management service, supports over 150,000 professionals worldwide. Ci has opened its tools with new pricing and subscription plans built for how individual creators work and create. With Ci Media Cloud, creators and creative teams can simplify collaboration on media files from anywhere on any device, with a simple, intuitive user interface. From an Adobe Premiere Pro panel integration to mobile applications and an Apple TV app now available[ix], Ci continues to develop features and integrations to empower creative professionals to work simpler and smarter.

Creating A Global Community of Creators

Discover is a portfolio for global networking and collaboration opportunities and it is another stand-out feature of Creators' Cloud launching today. In Discover, images and videos will include detailed information including the camera operator's location, camera and lens models, settings, and genre.

Creators' Cloud will continue to expand in the future with new services and features added regularly based on user feedback.

For more information about Creators' Cloud, please visit https://www.sony.net/cc/.

Notes:

[i] Sony will roll out availability of Creators' App, Cloud Storage, Master Cut (Beta), Ci Media Cloud and Discover progressively in the U.S. and the rest of the world, thus availability timing of services will vary by region and country.

[ii] Targeted for Spring 2023.

[iii] Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

[iv] Coming soon, Creators' App will be compatible with Alpha 7 IV, ZV-1F. Spring 2023: FX3, FX30. Alpha7 IV, Alpha 7R V, FX3, FX30 will need software update. More information at https://www.sony.net/cca/

[v] 1 GB = one billion bytes. A portion of which is used for data management functions.

[vi] Targeted for Spring 2023.

[vii] Transfer using the new app require compatible camera with latest firmware.

[viii] Upon launch, supported formats are JPG, MP4, ARW, AQW.

[ix] Ci's MediaBox Screener app is available on Apple TV and at the date of writing, the Ci Media Cloud web app is available in Japanese and English, with further languages to be added in summer 2023.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 2/22/2023 9:49:04 AM ET   Posted By: Bryan
 Tuesday, February 21, 2023

From Sony Electronics:

Sony Electronics Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with a 50mm F1.4 G Master

Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design

SAN DIEGO, CA – Feb. 21, 2023 – Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) as the newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony lineup with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. The 50mm F1.4 G Master delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscapes, travel, and weddings.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the 50mm F1.4 G Master lens, the latest addition to the E-mount lens line-up,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Sharp Imagery and Beautiful Bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the 50mm F1.4 G Master. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.

In addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.

Remarkably Compact Design for Maximum Versatility

The 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii.

The compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.

Fast, Precise, and Reliable Autofocus

The 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.

The XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras.

Intuitive Operability and Outstanding Reliability

The lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions.

The 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.

Pricing and Availability

The new 50mm F1.4 G Master lens will be available in May 2023 for approximately $1299.99 USD and $1799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Preorders open at 10:00 AM ET on Wed, Feb 22. Support this site by ordering the Sony FE 50mm F1.4 GM Lens from B&H or Adorama.

Notes:

i 0.38 meters and 0.18x when manual focus is used

ii Such as the Planar T* FE 50 mm F1.4 ZA

iii Sony test conditions.

iv Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

v Not guaranteed to be 100% dust and moisture proof.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 2/21/2023 10:19:12 AM ET   Posted By: Bryan
 Monday, February 20, 2023

Just posted: Sony Alpha 7R V Review.

This camera is impressive.

Order the Sony Alpha 7R V at B&H (10-rated used available for $3,507.95) | Adorama | Amazon | WEX.

Rent the Sony Alpha 7R V from Lensrentals.

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Posted to: Canon News, Sony News   Category: Camera Gear Review News
Post Date: 2/20/2023 9:37:22 AM ET   Posted By: Bryan
 Friday, February 17, 2023

From Lowepro:

"While it takes a number of years and a lot of adventures to wear out a Lowepro bag, our Workshop Tips will guide you on how to take care of, repair, and refresh your camera bag and extend its life!"

Get your Lowepro bag at B&H.

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Posted to: Canon News, Sony News   Category: Lowepro News
Post Date: 2/17/2023 8:00:00 AM ET   Posted By: Bryan
 Thursday, February 16, 2023

This big bull, prancing and showing off his antlers, was heading back to his herd of cows after fending off an adversary.

Where is the best place to be in mid to late September? Rocky Mountain National Park is high on my list of answers. Elk are one of my favorite animals, and the rut behavior makes this time of year optimal for photographing them.

So, why don't you join me in RMNP this September? I have a couple of openings for the Elk Rut in Rocky Mountain National Park Instructional Photo Tour.


A larger version of this image is available here.

 
Camera and Lens Settings
600mm  f/4.0  1/800s
ISO 6400
8049 x 5676px
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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 2/16/2023 12:36:21 PM ET   Posted By: Bryan
 Wednesday, February 15, 2023

Always look for new camera locations while working a scene. That process at The Charleston Place's zero edge pool determined that the camera practically in the water produced my favorite image.

Seldom do water reflections let us down, and in this case, they add intrigue. The Canon EOS R5's vari-angle LCD made the precise alignment of this handheld composition possible.

General purpose focal lengths in a compact, lightweight package make the Canon RF 24-50mm F4.5-6.3 IS STM Lens a great option for travel and other portable needs. This lens's low price is a highly attractive feature, and initial image quality impressions are good.


A larger version of this image is available here.

 
Camera and Lens Settings
24mm  f/11.0  1/50s
ISO 100
8192 x 5464px
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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 2/15/2023 7:30:00 AM ET   Posted By: Bryan
 Tuesday, February 14, 2023

Just posted: Sigma 60-600mm F4.5-6.3 DG DN OS Sports Lens Review.

Was image quality sacrificed for the awesome focal length range?

Support this site by ordering the Sigma 60-600mm F4.5-6.3 DG DN OS Sports Lens from B&H | Adorama | WEX

Rent the Sigma 60-600mm F4.5-6.3 DG DN OS Sports Lens from Lensrentals.

Please share!

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Posted to: Canon News, Sony News   Category: Camera Gear Review News
Post Date: 2/14/2023 9:12:39 AM ET   Posted By: Bryan
 Sunday, February 12, 2023

When I learned that the shooting opportunities were models in an old house, I grabbed three lenses.

The first two, the Canon RF 85mm F2 Macro IS STM Lens and RF 135mm F1.8 L IS USM Lens, are frequently associated with portrait photography and obvious choices.

My third chosen lens may not seem like an optimal indoor portrait lens, but the Canon RF 14-35mm F4 L IS USM Lens was selected to take in the old house in addition to the people — environmental portraits. The models were still, and the in-lens optical image stabilization made up for the not-so-wide f/4 aperture (and f/4 provided a nice depth of field).

All handheld images from this scene were sharp, but there was a bigger challenge.

When composing an image with straight lines running along all frame borders, a perfectly centered and leveled camera is often the best choice. Gaining that perfect alignment for this picture was a challenge.


A larger version of this image is available here.

 
Camera and Lens Settings
20mm  f/4.0  1/13s
ISO 400
4000 x 6000px
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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 2/12/2023 7:30:00 AM ET   Posted By: Bryan
 Saturday, February 11, 2023

Be the first through checkout when B&H reopens tonight at 6:45 PM ET to snag this just-arriving used gear:

A used R5 C and used R6 and R kits are available in the Canon EOS mirrorless camera inventory.

Used 50mm F1.2 L, 24-240mm, 100-400mm, 85mm F2, 35mm F1.8 lenses were just added to the Canon RF lens inventory.

A used EF 600mm F4L IS II Lens is available in the Canon EF lens inventory. This is an outstanding lens for only $6,998.95.

Multiple used Canon a7R V cameras are available in the Sony Alpha camera inventory.

Used FE 70-200mm f/2.8 GM OSS II and FE 50mm F1.2 Lenses were just added to the Sony FE lens inventory.

My favorite tripod, the Really Right Stuff TVC-24L Versa Series 2 Mk2 Carbon Fiber Tripod (Long), is available in the used Really Right Stuff inventory. A TFC-33 MK2 Series3 Ultralight Carbon Fiber Tripod (58.3"), PG-02 LR Pano-Gimbal Head with B2-LR II Lever-Release Clamp, MC-34 Series 3 Carbon Fiber Monopod (1/4"-20), and PC-LR Round Panning Clamp with Lever-Release Release are also available.

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Post Date: 2/11/2023 9:02:38 AM ET   Posted By: Bryan
 Friday, February 10, 2023

Put the Canon RF 85mm F2 Macro IS STM Lens on the EOS R50, and you have an impressive portrait kit in your hands. The images produced by that combination belie the cost, as the R50 and RF 85 F2 are priced at the bottom of their class.

Support columns often provide a great portrait background. Their subtle toning and (usually) white color do not compete for attention. In this case, the model's head was framed within one column, with two additional columns completing the backdrop.

Add a background-matching white coat and the 85 F2's background blur to make the model's hair and face grab the viewer's attention.


A larger version of this image is available here.

 
Camera and Lens Settings
85mm  f/2.8  1/500s
ISO 100
4000 x 6000px
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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 2/10/2023 7:30:00 AM ET   Posted By: Bryan
 Thursday, February 9, 2023

The Canon RF 135mm F1.8 L IS USM Lens delivers jaw-dropping imagery, and with portraiture on the schedule, this lens was my first choice for testing the Canon EOS R8.

The location was the Magnolia Plantation near Charleston, SC., where the Spanish moss and its reflection provide a beautiful, non-distracting foreground and background that emphasize the bridge and model. Even at a relatively long distance, the 135mm focal length and f/1.8 aperture combination on a full-frame camera creates nice background separation, especially making the subject pop.

The R8 brings Canon's outstanding AF system and full-frame image quality to an affordable price.


A larger version of this image is available here.

 
Camera and Lens Settings
135mm  f/1.8  1/320s
ISO 100
6000 x 4000px
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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 2/9/2023 9:21:13 AM ET   Posted By: Bryan
 Wednesday, February 8, 2023

Tamron's FY2022 Financial Results are showing positive trending, including an increased forecast.

Also shared was "Tamron will continue to launch about 5 models a year in 2023."

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 2/8/2023 8:44:51 AM ET   Posted By: Bryan
 Tuesday, February 7, 2023

From Sigma Corporation of America:

SIGMA Introduces 50mm F1.4 DG DN | Art for Full-Frame Mirrorless Cameras, Redefining the Standard Art Prime Lens

Ronkonkoma, NY – February 7, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 50mm F1.4 DG DN | Art lens. Redefining the standard lens in SIGMA's DG DN lineup (DG = full-frame, DN = mirrorless-exclusive), the 50mm F1.4 DG DN | Art expands the impressive line of fast F1.4 aperture primes with professional-level quality that the Art line is renowned for.

While further improving optical performance from the 50mm F1.4 DG HSM | Art, the new SIGMA 50mm F1.4 DG DN | Art achieves the ideal balance of the size, weight, and autofocus performance.

Designed for full-frame mirrorless cameras, this lens features outstanding edge-to-edge imaging performance with a completely new optical formula optimized for the short flange distance of mirrorless systems. Sagittal coma flare has been thoroughly improved, resulting in beautiful, rounded star images and a clean bokeh effect.

Featuring the new HLA autofocus driver (High-response Linear Actuator) first introduced in the 60-600mm DG DN OS | Sports lens, the 50mm F1.4 DG DN | Art achieves swift and silent autofocus, perfect for both still and video capture. With a dust- and splash-resistant build, a manual aperture ring with click and lock switches, an AFL button, and eleven rounded aperture blades for stunning bokeh rendering, this lens is an exceptional choice for all types of photography and video work, in the studio or on location.

The SIGMA 50mm F1.4 DG DN | Art will be available for Sony E-mount and L-Mount cameras at Authorized US Dealers for $849 in late February 2023.

Exclusively designed for full-frame mirrorless cameras

The new standard for artistic expression.

  • The "Art F1.4" standard with uncompromising optical performance
  • High-speed AF for nimble and comfortable shooting
  • High performance, yet slim and compact
  • Full range of functions and high build quality

Supplied accessories: Case, Petal Type Hood with lock (LH782-02), Front Cap (LCF-72mm III), Rear Cap (LCR II)

Available mounts: L-Mount, Sony E-mount

* The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG.

The highest level of expressive performance, high-speed AF, and compactness?all combined in perfection. The new standard for "Art F1.4" large-aperture standard prime.

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA’s Art line delivers high-level artistic quality. The newest addition to the F1.4 series, which has become synonymous with the Art line, is the SIGMA 50mm F1.4 DG DN | Art, a large-aperture standard lens designed exclusively for full-frame mirrorless cameras. While retaining the concept of the original SIGMA 50mm F1.4 DG HSM | Art that defined the reputation of the Art F1.4 series, SIGMA has reexamined from the very beginning what is truly important in a standard lens used in a wide range of shooting situations. By incorporating all the latest technologies, this lens has achieved a high degree of compatibility between the optimum size and high-speed AF required for today's mirrorless systems, while maintaining the highest-class optical performance. In addition to the brightness of the large F1.4 aperture and the large, beautiful bokeh effect, various aberrations have been optimally balanced in pursuit of uniform and balanced image quality throughout the entire image range, from the center to the edges of the frame. The result is the new "Art F1.4 50mm," a lens that is truly all-around capable in terms of expressive performance, maneuverability, and usability, and is designed to help photographers create their best work. Introducing the 50mm F1.4 DG DN | Art, SIGMA's ideal "standard" lens.

[Key Features]

1. The "Art F1.4" standard with uncompromising optical performance

Based on the latest optical design technology, the lens incorporates 14 elements in 11 groups, with 3 aspherical lenses and 1 SLD glass element. The lens effectively suppresses various aberrations such as astigmatism and field curvature, which cannot be corrected in-camera. Despite the large aperture of F1.4, the image performance on the periphery of the image has been optimized, and sagittal coma flare has been minimized to the extent that the lens can withstand even challenging star and night scenes, with demanding severe point light source imaging, from wide open. In addition to clear image quality with no color blur throughout the entire image circle, the large, natural bokeh beauty of F1.4 can be fully utilized in photography.

2. High-speed AF for nimble and comfortable shooting

The SIGMA 50mm F1.4 DG DN | Art is the first in the Art line exclusively designed for full-frame mirrorless cameras to adopt the “HLA” linear motor (High-response Linear Actuator). In addition, by using a single double-sided aspheric lens as the focus element, the lens offers fast and quiet focusing and high tracking performance despite its large aperture. With a maximum aperture of 1.4 and a high-performance AF system, the lens can be used in a variety of situations, including shooting in dark places, shooting moving subjects, snapshots, and even video.

3. High performance, yet slim and compact

The development of the SIGMA 50mm F1.4 DG DN | Art was focused on slimming down the lens barrel by reducing the weight of a focus lens and optimizing the lens unit layout, to pursue the "optimum size" for mirrorless systems without compromising the "maximum emphasis on optical performance" concept of SIGMA’s Art line. This lens has succeeded in achieving both top-class performance, and the size required for a light and mobile photographic tool.

4. Full range of functions and high build quality

The lens barrel is equipped with a Focus Mode switch, an Aperture ring click switch to turn the click on and off, an Aperture ring lock switch to prevent unintended operation, and an AFL button to assign any function from the camera. These features are designed for intuitive operation during shooting. The lens is equipped with a dust and splash resistant structure, and the front element of the lens is applied with a water and oil repellent coating, making it suitable for a wide range of shooting environments. The lens is compact, lightweight, and easy to use, while at the same time ensuring high build quality assured by the Aizu factory's reliable processing technology of "Made in Japan".

DG DN "Art F1.4" series lineup includes 5 lenses from 20mm to 85mm

[Additional Features]

  • Lens construction: 14 elements in 11 groups (1 SLD and 3 aspherical lenses)
  • Inner focus system
  • Compatible with high-speed autofocus
  • HLA (High-response Linear Actuator)
  • Compatible with Lens Aberration Correction
    • Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model.
    • On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO).
  • Support for DMF, AF + MF
  • Compatible with AF assist (Sony E-mount only)
  • Super Multi-Layer Coating
  • Water and Oil Repellent Coating (front element)
  • AFL button
    • Only on compatible cameras. Available functions may vary depending on the camera used.
  • Focus Mode switch
  • Support for switching between linear and non-linear focus ring settings (L-Mount only)
  • Aperture ring
  • Aperture ring click switch
  • Aperture ring lock switch
  • Dust and Splash Resistant Structure
  • Petal Type Hood with lock (LH782-02)
  • Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
  • Designed to minimize flare and ghosting
  • Every single lens undergoes SIGMA’s proprietary MTF measuring system
  • 11-blade rounded diaphragm
  • High-precision, durable brass bayonet mount
  • "Made in Japan" craftsmanship

[Key Specifications]

The figures below are for the L-Mount version:

Lens Construction: 11 groups, 14 elements (1 SLD, 3 aspherical)
Angle of view: 46.8°
Number of diaphragm blades: 11 (rounded diaphragm)
Minimum aperture: F16
Minimum focusing distance: 45cm / 17.8 in.
Maximum magnification ratio: 1:6.8
Filter size: 72mm
Dimensions (Max. Diam. x Length): 78.2 x 109.5mm / 3.1 x 4.3 in.
Weight: 670g / 23.6 oz.

[Product Barcode]

L-Mount: 0085126 315696
Sony E-mount: 0085126 315658

[Accessories: Supplied]

Product Name / Barcode

Petal Type Hood with Lock LH782-02: 0085126 940409
Front Cap LCF-72 III: 0085126 929633
Rear Cap LCR II: (for L-Mount) 0085126 937256
Rear Cap LCR II: (for Sony E-mount) 0085126 929879

[Accessories: Optional]

Product Name / Barcode

SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696
SIGMA WR CERAMIC PROTECTOR 72mm: 0085126 931810
SIGMA WR PROTECTOR 72mm: 0085126 930950
SIGMA PROTECTOR 72mm: 0085126 931087
SIGMA WR UV FILTER 72mm: 0085126 930691
SIGMA WR CIRCULAR PL FILTER 72mm: 0085126 930820

Orders

Support this site by ordering the Sigma 50mm F1.4 DG DN Art Lens from B&H.

Announcement Video

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Posted to: Sony News   Category: Sigma News
Post Date: 2/7/2023 7:30:00 AM ET   Posted By: Bryan
 Friday, February 3, 2023

Sony's 2022 Q3 financial results are available on the Investor Relations page.

Presentation (track ET&S Segment for the Entertainment, Technology & Services Segment, I&SS for the Imaging and Sensing Solutions segment)

Speech Transcript
Financial Statements
Supplementary Information Webcast

This report shows the Entertainment, Technology & Services and Imaging and Sensing Solutions divisions looking strong.

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Posted to: Sony News   Category: Sony Financial Statements
Post Date: 2/3/2023 9:18:52 AM ET   Posted By: Bryan
 Monday, January 30, 2023

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Posted to: Canon News, Sony News   Category: Photography Deals
Post Date: 1/30/2023 12:10:29 PM ET   Posted By: Bryan
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