Sony News

This is an outstanding camera.

The a1 is in high demand and will be so for a long time, so get in line ASAP. Order the Sony Alpha a1 at B&H | Adorama | Amazon USA | WEX

Need it immediately? Rent the Sony Alpha a1 from Lensrentals.

Please share!

Renting is a great option for trying new gear or for getting otherwise unaffordable gear to use for short periods of time.

This is a great opportunity to try a Sony Alpha a1.

No surprise here — you are going to like these results. Here are some comparisons to get you started:

Sony FE 35mm f/1.4 GM Lens compared to Sony FE 24mm f/1.4 GM Lens

Sony FE 35mm f/1.4 GM Lens compared to Sony FE 50mm f/1.4 ZA Lens

Sony FE 35mm f/1.4 GM Lens compared to Canon EF 35mm f/1.4L II USM Lens

Sony FE 35mm f/1.4 GM Lens compared to Sigma 35mm f/1.4 DG HSM Art Lens

Sony FE 35mm f/1.4 GM Lens compared to Sigma 40mm f/1.4 DG HSM Art Lens

The Sony FE 35mm f/1.4 GM Lens is available for order at B&H | Adorama | Amazon USA | WEX

Rent the Sony FE 35mm f/1.4 GM Lens from Lensrentals.

Please share!

The refurbished Nikon Z 6 is also available.

Browse the full list of current Adorama deals.

DJI Air 2S Melds Incredible Image Quality With Unmatched Flight Performance

Added Obstacle Sensors Improve Autonomous Flying, While The 1” Sensor Offers 20-Megapixel Photos and 5.4K Video

April 15, 2021 – DJI, the global leader in civilian drones and creative camera technology, today sets a new benchmark for high-grade flight performance and incredible imagery with the new DJI Air 2S. This portable camera drone is an all-in-one solution, offering robust flight performance, state-of-the-art camera upgrades and high-grade preprogrammed content creation tools.

“Every creator remembers what it felt like to fly a drone for the first time, and they’ll feel the same sense of wonder and possibility when they first experience DJI Air 2S’s unparalleled mix of astonishing flight capability and gripping image quality,” said Ferdinand Wolf, Creative Director, DJI Europe. “DJI Air 2S is a wish list come to life for everyone who demands more from a drone, showcasing upgrades that truly elevate the system into a highly versatile drone. From content creators, to drone enthusiasts and travelers, we are confident that a lot of people will be excited about this drone.”

The DJI Air 2S is the first drone of its size to capture 20-megapixel still images or video in 5.4K with a new one-inch sensor that was previously available only on larger, less agile drones. DJI continues to enable the effortless creation of imaginative content with the new MasterShots feature. This advanced feature uses automatic flight path planning to set the drone’s course while recording video. Upon completion of the flight, DJI Air 2S automatically merges the footage under one theme to create an eye-catching video.

DJI Air 2S’s 31 minutes of maximum flight time and four-way directional obstacle sensors let the pilot focus on the shot while the drone’s safety systems warn when obstacles are getting close. APAS 4.0 is the most advanced autopilot system on any DJI drone and when turned on, seamlessly maneuvers around objects autonomously. O3, DJI’s third iteration of OcuSync, brings the most reliable transmission technology in the drone market to this portable, foldable drone so users know their connection is stable. The upgraded FocusTrack mode includes a suite of programmed modes like Spotlight 2.0, ActiveTrack 4.0 and Point of Interest 3.0 that easily mimic the focus, control and movement of a professional video operator.

An All-In-One Tool for All Your Content Capturing Needs

Expand your creative vision and capture high-grade footage using a new one-inch sensor capable of recording 20-megapixel still images, 5.4K video at 30fps or 4K at 60fps and 150Mbps. The one-inch sensor is larger than the sensor on the original Mavic Air 2 and offers a larger pixel size of 2.4µm, capturing more information and detail for better photos and videos. Get closer to the subject without moving the drone using a new digital zoom that supports 4X zoom at 4K 30fps, 6X at 2.7K 30fps, 4X at 2.7K 60fps, 6X at 1080P 60fps and 8X at 1080P 30fps. DJI’s renowned three-axis mechanical gimbal smooths out footage for professional-level quality and 8 GB of internal storage have been added. Users can choose to record in H264 or H265, depending on their preferences for image detail and storage capacity and can also choose from three video color profiles, Normal (8 bit), D-Log (10 bit) or HLG (10 bit) to match their video needs.

In addition to standard photo options like Timed Photo, AEB and Panoramas, DJI Air 2S’s SmartPhoto mode records 20-megapixel photos using advanced scene analysis and deep learning to automatically choose the best of three options that will create the most visually appealing image for you, including HDR, Hyperlight and Scene Recognition. HDR modes merge several images together for a vibrant scene while Hyperlight is designed for low-light scenarios and Scene Recognition can identify several common settings and apply camera adjustments to capture photos that pop.

Pre-Programmed Modes for Pro-Level Footage

The DJI Air 2S has the most programmed flight modes and image capture modes of any DJI drone of its size. These creative options include:

• MasterShots: Professional-level aerial footage has never been easier. After activating MasterShots, the drone will autonomously plan a flight path, choose from three different image capture modes, including Proximity, Portrait or Landscape, and start recording classic aerial footage. Pilots can choose different themes and the DJI Fly app will generate a unique video that’s ready to be shared with the world.
• FocusTrack: Focus on the scene and let DJI Air 2S do the hard work for you. Select your subject by drawing a square around it on your mobile device, then choose from Point of Interest 3.0, an autonomous flight path around the subject; ActiveTrack 4.0, a tool that seamlessly tracks the subject and keeps it in the frame; or Spotlight 2.0, where the drone movement is controlled by the pilot while it locks the subject into the frame.
• QuickShots: A staple DJI feature, QuickShot modes include Rocket, Circle, Dronie, Helix, Boomerang and Asteroid.
• Hyperlapse: See the world sped up from the air and in motion with the Hyperlapse option in resolution up to 4K. Content captured in 4K resolution and lower can apply digital stabilization for an added layer of smoothness.

Safe and Intuitive Flight Operation in an Ultra-Portable Drone

DJI Air 2S uses four high-grade antennas and the latest version of DJI’s proprietary OcuSync transmission tech, O3, to deliver a stable feed at a maximum distance of 12km¹, even in areas with a high number of signals. A maximum 31 minutes in the air gives pilots more time to capture visually appealing footage while four-way sensors help reduce the risk of collision. The newly upgraded front, rear, bottom and top obstacle sensors incorporate binocular zooming technology to recognize incoming objects from further away at faster speeds.

DJI Air 2S uses the latest and most advanced version of Advanced Pilot Assistance System (APAS) 4.0, which allows the drone to autonomously and seamlessly maneuver around, under and over obstacles. While flying at normal speeds, the newly improved APAS 4.0 offers a wider field-of-view to detect obstacles compared to previous versions. If pilots are flying at higher speeds, as the angle of the drone pitches forward more and the newly added upward obstacle sensor plays a critical part in assisting obstacle detection. As with DJI’s latest drone models, the DJI Air 2S’s AirSense system warns drone pilots of nearby airplanes and helicopters transmitting ADS-B signals, so the drone can be quickly moved to a safer location. Other standard DJI safety features of DJI Air 2S include an improved Return-To-Home (RTH) feature, which can bring a drone back to its launch point if it loses contact with the controller or reaches a critically low battery level, and the GEO 2.0 geofencing system to advise pilots of sensitive locations and help them automatically keep away from high-risk areas such as airports. DJI Air 2S uses the latest version of the DJI Fly app, which features a wealth of educational information and tutorials to get new pilots up in the air quickly.

DJI Care Refresh

DJI Care Refresh is now available for DJI Air 2S, covering various accidents, such as water damage, collisions, flyaway, etc. For an additional charge, DJI Care Refresh offers up to two replacement units within one year, including coverage for one flyaway incident. The two-year plan provides three replacement units in two years, including coverage for up to two flyaway incidents and an extension of the original warranty period by one year (extension durations vary by region). Receive your replacement even sooner with DJI Care Refresh Express. DJI Care Refresh also includes exclusive after-sales support and free two-way shipping. For a full list of details, please visit https://www.dji.com/service/djicare-refresh.

Price and Availability

DJI Air 2S is available for purchase today from store.dji.com and from authorized retail partners in several configurations. The standard combo retails for $999 USD and includes the drone, remote controller, one battery and all the cables and parts needed to get into the air. The Fly More Combo retails for $1299 USD includes everything from the standard combo with the addition of 2 batteries for a total of 3, ND filters, a charging hub and a shoulder bag.

In Stock Now!

The DJI Air 2S is in stock at B&H and Adorama.

Learn more about the Air 2S at B&H Explora.

¹ DJI Air 2S transmission system has a maximum range of 12 km when unobstructed, free of interference and FCC compliant. Maximum flight range specification is a proxy for radio link strength and resilience. Always fly your drone within visual line of sight unless otherwise permitted and check local laws and regulations in the region being operated.

Use those links to learn about the new models.

The refurbished Nikon Z 6 is also available.

Browse the full list of current Adorama deals.

Visit the B&H EDU Advantage site to get started.

Then browse Sony cameras and lenses for some stellar EDU deals.

Some standout deals include:

• Sony CFexpress Type B TOUGH Memory Cards — save up to $100.00
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A huge range of additional items are available, and most deals include free shipping.

Renting is a great option for trying new gear or for getting otherwise unaffordable gear to use for short periods of time.

"To be determined" is obviously vague, and our expectations have since been guided by the estimated ship date provided by retailers. B&H originally moved the expected ship date from Mon, Feb 22nd to Mon, Apr 12, and now lists the more vague "End of Apr 2021" as the expected availability for this lens.

Amazon USA and Adorama are not guessing.

Important Notice for SIGMA 28-70mm F2.8 DG DN | Contemporary Users

Dear valued customers,

Thank you for your purchase and continued support of our products.

Regarding the SIGMA 28-70mm F2.8 DG DN | Contemporary interchangeable lens for mirrorless cameras announced on March 23rd, 2021, as a result of our investigation, there is a possibility that the ghost resistance will deteriorate with some products from the initial lot.

In addition, since we have confirmed the countermeasures by process management regarding this matter, we would like to inform you below that we would like to collect all the products with the target serial number and replace them with new ones.

Applicable Product and Serial Number

Applicable Product: SIGMA 28-70mm F2.8 DG DN | Contemporary (for L-mount, Sony E-mount)

Serial Number: serial number prior to 55488834, regardless of mount.

Treatment on this issue

We will respond by replacing the applicable product with a new one.

For further information, please contact your local authorized SIGMA Service Station listed in the link below:

https://www.sigma-global.com/en/world-network

For customers in the US requiring more information, please contact our Service and Support team at info@sigmaphoto.com.

We apologize for any inconvenience this has caused to customers who are using the applicable product, and those who are looking forward to purchasing this product.

Order the Sigma 28-70mm F2.8 DG DN DN Contemporary Lens from B&H.

Rokinon

New AF 24mm F1.8 Compact for Sony E

With Focus Hold Button and Custom Switch Full Frame · Fast · Weather Sealed

(New York, New York) April 9, 2021 – ROKINON has announced its new AF 24mm F1.8 Full Frame Compact Wide Angle Lens for Sony E mount. It is its eleventh auto focus lens specifically engineered for Sony mirrorless cameras. Weighing only 8.1 ounces and measuring just 2.8 inches in length, this new 24mm combines a compact and light form factor, a fast 1.8 aperture and a host of additional features that are unmatched by any other 24mm E mount lens in the market.

New and special features include:

• Customizable Focus-Hold Button
  Pressing and holding this button will keep the lens locked at the auto-focused distance. The user can also assign to the focus hold button other desired functions through the Custom Key Settings menu of the camera.
• Astrophotography Mode
  Astrophotography Mode automatically sets the lens focusing mode to MF, moves and locks the lens to infinity focus, and the Infinity Focus Confirmation LED will light in green. If the focus control ring is moved, the LED will turn to red.

• Custom Switch
  The Custom Switch enables the focusing ring to function either as a manual focus control (Mode 1) or as an aperture control (Mode 2). Additional Custom Switch functions are being developed and will be made available via firmware updates. Fine tuning focusing parameters, new functions, and firmware updates may be obtained by using a ROKINON Lens Station.

The latest optical technology allows this speedy wide angle to achieve stunning corner-to-corner resolution, even at F1.8 maximum aperture. A total of 11 elements in 8 groups, with 7 special lenses (2 Aspherical + 3 High Refractive Index + 2 Extra Low Dispersion) and Ultra Multi-Coating deliver outstanding images. With this lens, spherical aberration and coma are highly controlled for the benefit of astrophotographers.

The Rokinon AF 24mm F1.8 excels not only at available light photography. It also allows great selective focus control with beautifully blurred backgrounds. Smooth-creamy bokeh with natural, circular, out-of-focus highlights is a result of this wide angle’s 9-blade circular aperture. This lens will also perform beautifully at an equivalent focal length of 36mm wih Sony E mount APS-C cameras.

A new STM (Stepping Motor) design controls superb auto-focus capability by moving only a single focusing group for extremely fast, precise and silent operation - whether shooting stills or videos. This design also prevents front element rotation and changes in length for easy use with 58mm polarizers and other filters that require precise positioning.

Other notable features include weather sealing in five areas to protect from dust, light rain and snow, a wide-angle view of 83.7° and a short minimum focusing distance of 7.48” (190mm). Coupled with its sophisticated optical design, you can capture stunning images in less than perfect environments - indoors and outdoors.

The ROKINON AF 24mm F1.8 Full Frame Lens for Sony E comes complete with a removable petal shaped lens hood, a custom fitted case and is expected to be available from authorized ROKINON dealers in June with a MSRP of $549.00.

SPECIFICATIONS

APERTURE RANGE: F1.8 - F22
OPTICAL CONSTRUCTION: Elements in 8 Groups (2 ASP + 3HR Index + 2 ED)
COATING: Ultra Multi-Coating (UMC)
MIN. FOCUSING DIST.: 7.48in (190mm) MAGNIFICATION RATIO: 0.21x
FILTER SIZE: 58mm
DIAPHRAGM BLADES: 9
MAX. DIAMETER: 2.56” (65.0mm)
WEATHER SEALED
AF MOTOR: Linear STM
CUSTOM SWITCH
INFINITY CONFIRMATION
FOCUS HOLD BUTTON
Angle of View: Full Frame 83.7° APS-C: 60.9°
Length: 2.81” (71.5mm)
Weight: 8.11oz (230g)
Mount: Sony E
Model: IO2418-E
Code: 0-84438-76721-6
MSRP: $549

Orders

B&H will be taking orders for the Rokinon 24mm f/1.8 AF Compact Lens for Sony E.

There are 38 lenses included in the sale, with most discounted by $100.00 or more. Plus, get a free (valuable) Zeiss UV filter in the deal.

The primary changes this update brings appear to be the LCD resolution increasing significantly to 2,359,296 dots from 1,440,000 dots, with the battery life dropping by an insignificant amount, along with the USB spec improving from USB 3.1 to USB 3.2 on the a7R III.

Watch for the new a7R IV and a7R III revision A to arrive at B&H.

Rokinon 35mm T1.5 Cine DSX Lens (multiple mounts, save $100.00)

Sachtler System FSB 8 FT Sideload Fluid Head with Flowtech 75 Carbon Fiber Tripod & Mid Level Spreader (save $822.50).

With the Sony FE 400mm f/2.8 GM OSS Lens Review now live, The-Digital-Picture.com has reviews of all currently available (non-PZ) Sony FE Lenses.

This compilation of resources has been four years and many thousands of hours in the making, and the milestone remains a moving target.

We'll attempt to keep up with the new Sony FE lens models as they are availed, with the Sony FE 35mm f/1.4 GM Lens (expectations already shared) coming soon and the Sony FE 50mm f/1.2 GM Lens (expectations also shared) not far behind.

Thanks for sharing this journey with us, and especially thanks for your support along the way!

Please share!

This is an unsurprisingly exceptional lens.

The Sony FE 400mm f/2.8 GM OSS Lens is in stock or available for order at B&H | Adorama | Amazon USA

Rent the Sony FE 400mm f/2.8 GM OSS Lens from Lensrentals.

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I'm currently finishing the Sony FE 400mm f/2.8 GM OSS Lens review — it is an impressive model. Don't wait – this slightly used lens will not last long.

Check out the rest of the extensive used Sony lens inventory at B&H.

For the size, weight, and price of this lens, it has to perform incredibly well. Sony, of course, knew that.

Sony FE 400mm f/2.8 GM OSS Lens vs. Canon EF 400mm f/2.8L IS III USM Lens

Sony FE 400mm f/2.8 Lens vs. Sony FE 600mm f/4 GM OSS Lens

Sony FE 400mm f/2.8 Lens GM OSS with 1.4 vs. Sony FE 600mm f/4 GM OSS Lens

The Sony FE 400mm f/2.8 GM OSS Lens is in stock at Adorama and Amazon USA and is available to order at B&H.

Save the tax, use the B&H Payboo payment card.

Rent the Sony FE 400mm f/2.8 GM OSS Lens from Lensrentals.

Please share!

Don't forget to try our coupon code THEDIGITALPICTURE, often resulting in a $10.00 discount.

Today's B&H Deal Zone is dedicated to drives.

Drives are also featured in Amazon's deals of the day. Don't miss the SSD options, including the hot Crucial X6 4TB Portable SSD deal.

Adorama is also playing in the drive deal game.

There are also a couple of openings for the Whitetail Rut in Shenandoah National Park Instructional Photo Workshop. The whitetails always put on a good show.

Delkin’s New BLACK CFexpress™ Type B Cards Deliver Up to 1700 MB/s Sustained Speeds

POWAY, CA, MARCH 30, 2021 - Delkin Devices, a manufacturer of flash storage solutions and camera accessories, announced today the newest addition to their top-selling line of memory cards: BLACK CFexpress™ Type B memory cards. Specially designed to meet the ever-growing demands of today’s broadcast, cinema and photography industries, Delkin’s BLACK CFexpress™ cards leverage today’s latest technology in order to provide the fastest speeds on the market.

Other competing CFexpress™ Type B cards may state a maximum write speed, but BLACK takes things further with sustained sequential write speeds of at least 1400 MB/s (higher depending on capacity). This sustained speed versus potential write speeds is what guarantees flawless cinema-quality video capture, including DCI 8K RAW 12-Bit @ 30fps (2600 Mbps) in the Canon R5. This is especially valuable during events like weddings, sport meets, concerts and other situations you cannot redo. The cards are also capable of offloading data at speeds reaching up to 1730 MB/s, ensuring the quickest, most efficient data transfer from card to computer for immediate file access and sooner post-production.

Maximum Write Speed – Defined as the Maximum Capable Write Speed – Potential Peaks & Valleys Sustained Sequential Write Speed – Defined as the Continuous Write Speed – No Peaks & Valleys

“With more camera manufacturers deciding to integrate support for CFexpress™ Type B memory cards into their new camera models, we felt the need to provide camera owners with a card that they could trust to protect and preserve their precious memories” says Jenn Sherry, Delkin's Retail Sales & Marketing Manager, “As cameras continue to advance and new data-heavy modes are introduced, it has become even more important for storage mediums to be able to keep up. We believe that BLACK CFexpress™ is the solution for complete video capture, just as the creator envisioned.”

Each BLACK CFexpress™ Type B memory card has undergone extensive testing to ensure full functionality and performance in today’s high-end cinematic hosts, including ones from Canon® (C300 Mark III, C500 Mark II, 1D X Mark III & R5) and Nikon® (D6, Z6 II & Z7 II). Select hosts originally designed with native support for XQD cards can also accept CFexpress™ Type B cards via firmware upgrade.

In addition to their “Lifetime Warranty” policy, Delkin continues to offer a unique built-in insurance policy for their BLACK memory cards, known as the “48-Hour Replacement Guarantee”. Delkin will replace any non-working BLACK card within 48 hours or less (not including weekends - in the US and UK), prior to receiving the non-working card. Cards can also be replaced over-the-counter at any authorized Delkin BLACK reseller.

Orders

Delkin BLACK memory cards are in stock at B&H.

Sony Electronics’ “Visual Story™” App Features New Updates to Empower Event Photographers

Updated Visual Story App Version 1.1 Now Includes Live Galleries and Remote Viewing Capabilities with Expanded Support and Camera Compatibility

SAN DIEGO, CA – March 30, 2021 – Sony Electronics Inc. today announced new updates to “Visual Story” – a mobile application for professional event photographers that simplifies the process of delivering photos to their clients immediately after an event through automatic gallery creation, AI (artificial intelligence) image selection and web delivery[i]. The new application version 1.1 for “Visual Story” offers expanded support and a new “Live gallery” feature that makes remote viewing and participation more accessible.

New Live Gallery Feature for Socially Distanced Live Events

Visual Story Version 1.1’s new Live Gallery feature allows professional event photographers to meet the growing demand for remote participation during the actual event. This enables the photographer’s clients to share photo galleries with their friends, family and colleagues, to then view photos of their event, such as a wedding, corporate, school or sporting event, in real time to create a more immersive experience.

Live Gallery helps simplify a professional workflow by allowing Auto transfer while shooting with a compatible Sony Alpha brand camera[ii], automated image selection using AI, and applying edit presets to all images within a live gallery at the same time. Live Gallery viewers can also like specific photos, which the photographer can use to choose final image selections to deliver to their client.

Upgraded Selection Options

The newly updated Visual Story app also now includes an object detection filter to easily locate images focusing on specific items such as a cake, food, tableware and jewelry. The photographer can also choose images that are only included in a live gallery or those with likes.

Compatibility and Availability

Visual Story Version 1.1 is available now for iOS in the App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II as well as Alpha 7 III (updated to firmware Version 4.0 or later), Alpha 1 and FX3i.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.

Learn more about Visual Story HERE.

Notes:

[i] Membership to “Visual Story” account and app on smartphone required with connection to Wi-Fi. See “Visual Story” terms and conditions/privacy policy for details. Download app at the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[ii] Please refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.

"New Versions. Lifetime License. No Subscription."

Save much more: the Image Quality Bundle (scroll down) is on sale for almost $160.00 off!

"Hurry to save up to $200.00 on top Flashpoint and Godox lighting gear."

Firmware update for SIGMA Global Vision lenses in SONY E-mount 2021.03.26

Thank you for purchasing and using our products.

We would like to announce that a new firmware update is now available for SIGMA Global Vision lenses in SONY E-mount listed below.

[Applicable product]

·SIGMA 24-70mm F2.8 DG DN | Art in SONY E-mount

[Benefits of the update]

·It has fixed the issue whereby the MF Assist is cancelled on the SONY a7S III when shooting in the manual focus (MF) or direct manual focus (DMF) mode.

To update the firmware, please refer to the following link; https://www.sigma-global.com/en/lenses/a019_24_70_28/?tab=support&local=firmware

[Applicable product]

·SIGMA 45mm F2.8 DG DN | Contemporary in SONY E-mount

[Benefits of the update]

·It has improved focusing accuracy in single AF (AF-S)

To update the firmware, please refer to the following link; https://www.sigma-global.com/en/lenses/c019_45_28/?tab=support&local=firmware

* After the update is complete, be sure to remove the camera battery pack and reinsert it.

For further information, please contact your nearest authorized SIGMA subsidiary / distributor. https://www.sigma-global.com/en/world-network/

We appreciate your continued support for our company and products.

The Canon EF-M mount version of this lens is also on sale for $50.00 off.

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"Purchase any item and receive the same product free."

This is a great deal. Start thinking about gift ideas for the rest of this year.

This is a good lens. Learn more in the Venus Optics Laowa 12mm f/2.8 Zero-D Lens Review.

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Important Notice

Potential issue of ghost resistance deterioration of the SIGMA 28-70mm F2.8 DG DN | Contemporary

Dear valued customers

Thank you for your purchase and continued support of our products.

We have become aware of a potential issue with our recently released SIGMA 28-70 F2.8 DG DN | Contemporary, which could lead to increased ghosting over time in certain shooting conditions. This falls short of our usual high standards so we are acting as quickly as possible to rectify the issue.

Applicable Product and Serial Number

– Applicable product:SIGMA 28-70mm F2.8 DG DN | Contemporary (for L-mount, Sony E mount)

– Serial Number: serial number prior to 55488834, regardless of mount

The phenomenon has been identified early, so only a small number of customers are affected. Anyone who has already received a 28-70mm F2.8 DG DN | Contemporary (which has only started shipping in some countries) can check their lens’s serial number to see if it is affected.

How to check the serial number

You can find the serial number printed on the side of the lens, and also on the box. If your serial number is higher than 55488834 you can be assured it is not affected by this issue.

Cause of phenomenon

Our optical engineers are working hard to identify and eradicate the underlying cause of the phenomenon, and we expect to have this resolved within a month.

Treatment on this issue

We will suspend all shipments of the applicable product until the cause of this matter has been identified. Once we know the cause, we will be in touch with the small number of affected customers to advise on whether we will repair their lens or replace it, and how this process will work.

In the meantime, all customers can continue to use the 28-70mm F2.8 DG DN | Contemporary with confidence. If you have any questions please contact your local authorized SIGMA Service Station at https://www.sigma-global.com/en/world-network/, who will be happy to assist.

For customers in the US requiring more information, please contact our Service and Support team at info@sigmaphoto.com.

We apologize for any inconvenience this has caused and we assure you that we will put this issue right as soon as possible.

SIGMA corporation

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"The prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with intuitive operability and a sophisticated finish. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments." [Sony]

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

Sony Electronics - 03/23/2021

SAN DIEGO, March 23, 2021 /PRNewswire/ -- Sony Electronics Inc. has announced the addition of three new G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility.

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

When paired with a Sony full-frame or APS-C camera, all three lenses offer high resolution, intuitive operability, and fast, precise and quiet AF (autofocus) capabilities. The lenses were designed for a wide range of photo and video uses including portraiture, landscape, street photography and more.

"At Sony we are constantly innovating to develop the best tools that allow photographers and video creators to realize their artistic vision," said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. "With these three dynamic lenses, our customers can capture a wide range of perspectives with the excellent resolution and beautiful bokeh that Sony's G lenses are known for."

As a set, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver an ideal focal length for any shoot, from wide-angle landscapes or establishing shots on the 24mm, to a closer versatile perspective with the 40mm and a normal field of view ideal for portraits and closer shots on the 50mm. With their intuitive operability and superb build quality, this lens set is perfect for a variety of needs for any content creator.

The three lenses are all the same size (2.68 in diameter x 1.77 in), all have the same filter diameter (49mm) and are almost all the same weight (FE 50mm F2.5 G 6.1 oz, FE 40mm F2.5 G 6.1 oz and FE 24mm F2.8 G 5.7 oz), allowing the user to easily switch between all three lenses when using a gimbal without needing to rebalance each time. Moreover, each lens focuses internally, which means the front element does not move in and out to focus, enabling all three lenses to balance well when using a gimbal. They all feature the same stylish exterior design with focal lengths that are clearly marked to easily switch from lens to lens.

High Resolution in a Compact Design

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G combine the high image quality of a G Lens with a compact and lightweight form factor. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements,i delivering high resolution and suppressing color fringing from corner to corner, even from the widest aperture, with a shallow depth of field.

The stunning bokeh of the G lenses is achieved with the optimization of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G, FE 40mm F2.5 G, and the FE 24mm F2.8 G).

Focus Distances

The FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of up to 0.18x (AF) / 0.21x (MF), which is ideal for a variety of shooting environments and subjects.

The FE 40mm F2.5 G has a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of up to 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision. For stills, 40mm allows subjects to stand out against backgrounds.

With a wide 24mm angle of view, the FE 24mm F2.8 G has a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of up to 0.13x (AF) / 0.19x (MF), the user can easily shoot close-ups with a blurred background.

High Operability and Reliability

The lenses feature a focus hold button, focus mode switch, aperture ring, and aperture click switch for ideal operability. The focus hold button is customizable from the camera menu and can be assigned based on users' preferences. The aperture ring provides an intuitive and direct feel, compared to operating the aperture from the camera body. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually, so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.

The aluminum exterior ensures a premium, sophisticated finish and provides increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equalii (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistantiii to ensure usability in any outdoor environment.

Fast, Precise and Quiet Autofocus

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise AF with excellent tracking performance which is maintained despite instantaneous changes in subject motion - making the lens ideal for tracking moving subjects. The AF is also quiet, so works for both still and movie shooting.

Pricing and Availability

The FE 50mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 40mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 24mm F2.8 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Notes:

i FE 24mm F2.8 G 1 x ED, 3 x aspherical elements, FE 40mm F2.5 G 3 x aspherical elements, FE 50mm F2.5 G 1 x ED, 2 x aspherical elements

ii This does not apply to FE 24mm F2.8 G

iii Not guaranteed to be 100% dust and moisture proof

Orders

Preorders go live at 10am ET, Wed Mar 24.

Order the Sony Compact Prime Lenses from B&H.

Also, from Zeiss:

From March 1 through April 15, ZEISS will offer a free three-day rental from our partner, LensRentals.com! Choose from Batis, Loxia, Milvus or Touit and take it for a test drive over a weekend. Use the code “TryZEISS” when checking out. See what makes the ZEISS a standout lens, and one you’ll want to own.

Rent now at Lensrentals.

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