Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System
New HVL-F28RM Compact Flash is also Announced
SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.
The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].
“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”
New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
he new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.
Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi]when using the LCD monitor, or 680 imagesxi when using the viewfinder.
Outstanding Full-frame Image Quality
Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.
Using AI-driven functions, the Alpha 7C’s Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals[xv] to achieve fast and accurate focus[xvi]. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.
The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fpsxvii in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.
Expanded Video Capabilities
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice[xx] the amount of data required for 4K video (QFHD: 3840 x 2160)iii, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fpsiii and other advanced video features for additional creative freedom.
Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.
Designed for Reliable Operation
The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.
To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.
New FE 28-60mm F4-5.6: The World’s Smallest and Lightestiv Full-frame Zoom Lens with High Image Quality
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightestiv form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.
At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens systemi. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistantxxii and accepts a variety of 40.5mm filters.
The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.
New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detectionv
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detectionv advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.
A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistantxxii design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.
The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible cameraxxvi and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)xxix.
Pricing and Availability
The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $2,099.99 USD and $2,699.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
The HVL-F28RM flash will be available this winter and will be sold for approximately $249.99 USD and $329.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
Exclusive stories and exciting new content shot with the new camera, lens and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha.
i. An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.
ii. Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.
iii. A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.
iv. Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.
v. This function is only compatible with Alpha 7C as of Sept. 2020
vi. When shooting still images. Sony test conditions.
vii. With battery and memory card included
viii. Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).
ix. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
x. Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.
xi. CIPA standards.
xii. ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.
xiii. Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].
xiv. “Tracking” in the menu.
xv. Available on still images only.
xvi. Accurate focus may not be achieved with certain subjects in certain situations.
xvii. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.
xiii. Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.
xix. ISO 100 equivalent, F2.0 lens.
xx. 24p recording. Approx. 1.6x at 30p.
xxi. HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.
xxii. Not guaranteed to be 100% dust and water resistant.
xxiii. Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.
xxiv. Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5GHz communication may be restricted in some countries and regions.
xxv. 50 mm, at ISO 100 in meters
xxvi. Visit Sony support webpage for functional compatibility information.
xxvii. Design registration application pending.
xxviii. In group flash mode. 3 groups (A-C) in TTL or manual flash mode.
xxix. Sony internal test conditions.
The new Sony concept Alpha camera will be announced tonight at 18:00 PDT (September 15th, 10:00 JST / 01:00 UTC).
Watch the announcement via this post. Preorder the new camera at B&H.
Be ready for the announcement of the new concept Alpha.
September 14th, 18:00 PDT, September 15th, 10:00 JST / 01:00 UTC
Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses
New Adaptor Enables Advanced Autofocus Capabilities When Attaching A-mount Lenses to Latest E-mount Bodies
SAN DIEGO – September 1, 2020 – Today, Sony Electronics Inc. announced the new LA-EA5, a 35mm Full-frame A-mount lens adaptor that allows users to easily pair advanced E-mount camera bodiesi with A-mount lensesi.
Using the new LA-EA5 A-mount adaptor, users can now access the acclaimed autofocus and high-speed shooting capabilities found in Sony’s latest E-mount camera bodiesi with A-mount SSM (Super Sonic wave Motor) and SAM (Smooth Autofocus Motor) lensesii, as well as A-mount lenses that do not have internal focus motors.
Full support is provided for focal plane phase-detection AFiii, wide-area focal phase-detection AFiii coverage, Real-time Eye AF for both humans and animals, Real-time Tracking and AF/AEiv (auto exposure) tracking for SSM/SAM lenses on nine most recently introduced E-mount camerasi at up to 11fpsv depending on the camera model. When used with the Alpha 7R IVvi or Alpha 6600vi, for the first time, these capabilities are possible with lenses that do not have internal focus motors, such as the Sonnar T* 135mm F1.8 ZA and Planar T* 85mm F1.4 ZA.
The LA-EA5 combines a compact design, featuring an aperture drive unit and a newly developed compact AF drive unit. To ensure comfortable operation when used on an E-mount camera body, the new adaptor’s diameter matches that of the A-mount, perfectly aligning with the edges of the mount. The LA-EA5 allows easy operation on full-frame E-mount bodies, even when a vertical grip is attached to the camera body.
Pricing and Availability
The LA-EA5 is available in October 2020 for a suggested retail price of $249.99 USD and $329.99 CAD.
i As of Sept. 2020, focal plane phase-detection AF is supported for SSM/SAM lenses on the Alpha 7 III, Alpha 7R III, Alpha 7R IV, Alpha 6100, Alpha 6400, Alpha 6600, Alpha 9, Alpha 9 II, and Alpha 7S III. Focal plane phase-detection is supported for lenses that do not have internal focus motors on the Alpha 7R IV and Alpha 6600.
ii STF lenses are manual focus only. Teleconverters are not supported.
iii Autofocus is not available during movie recording.
iv For AE tracking, the aperture is fixed for the first frame while shutter speed and ISO are used for exposure adjustment.
v Maximum continuous shooting speed is 10 fps with the Alpha 7R IV, Alpha 9, and Alpha 9 II, and 11 fps with the Alpha 6600. Continuous shooting speed may change depending on the attached lens.
vi The Alpha 7R IV must be updated to software V1.20 or later, and the Alpha 6600 must be updated to software V1.10 or later.
Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity
New Alpha 7S III Empowers Creators with 4K 120Pi Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Rangeii, Improved AF Performance and More
Alpha 7S III Overview
Alpha 7S III
SAN DIEGO – July 28, 2020 –Today, Sony Electronics Inc. announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series? — the Alpha 7S III (model ILCE-7SM3).
Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic rangeii, a host of impressive video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shootingviii, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.
“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,”, said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”
The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to three timesiv and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing poweriii, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightestx and largestx 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camerax with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.
Professional Video Workflow Solutions
The Alpha 7S III offers in-camera 4K recording up to 120 frames per secondi, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intraxiii and MPEG-H HEVC/H.265 coding (XAVC HS™)xiv. The Alpha 7S III makes it easy to integrate video recordings with other professional camcorders by providing three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW outputxv to an external recorder via HDMI Type-Axvi connector, offering additional post-production flexibility.
Improved Image Quality
The new CMOS image sensor and BIONZ XR™ image processing engine in the Alpha 7S III delivers legendary S-series sensitivity with significantly enhanced color reproduction and texture renderings for improved overall image quality. The base ISO has been lowered to 80, resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings. It offers improved image quality by approximately 1 stop of noise reductioniv in the middle and high sensitivity ranges.
The colors and textures of foliage, human skin, and more are ideally and consistently reproduced without dependence on light sources. Gradation rendering has also been refined for better looking skin tones and highlight roll-off in portraits. It also improves AWB (Auto White Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise white balance under artificial lighting, including fluorescent and LED lights.
Advanced Autofocus Performance for Hybrid use
For the first time in an Alpha 7S series camera, the Alpha 7S III offers Fast Hybrid AF by combining phase-detection and contrast-detection AF, giving it the ability to track subjects over a wide area with outstanding speed, precision and smoothness, even when using a narrow depth of field. Fine focus expression is possible with Sony’s E-mount lenses.
For environments with a lot of movement, Real-time Tracking and Real-time Eye AF are available to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous systemiii, thanks to the new image processing engine. It ensures accurate, reliable detection, even when the subject’s face looks away. Real-time Tracking is initiated simply by touching the subject on the screen. Real-time Eye AF is automatically initiated when an eye is detected.
Flexible Autofocus Settings for Movie Shooting
Based on customer feedback, the camera includes several AF features for professional users including AF Transition Speed in seven settings, to easily create rack-focus transitions, and five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF will switch or stay with the locked-on subject. Touch Tracking allows user to not only initiate Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo. It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely from the Imaging Edge Mobile applicationxvii.
New Heat-dissipating Structure
The Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2 video lasting an hour or moreviii. A newly developed unique heat dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating ranges, preventing overheating while maintaining compact body dimensions. The new heat-dissipating structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture resistancexviii.
Movie Assist Functions
For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Modeix with 5-axis optical in-body image stabilization to support especially difficult handheld movie shooting. It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear screen, perfect for gimbal-mounted shots, complicated angles, handheld operation and more. The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.) touch panel LCD monitor, for optimal visibility even in bright outdoor environments.
In addition, the Alpha 7S III provides a selection of new Creative Look with 10 presets that can be used for both photo and video shoots, making it easy to create interesting moods right in the camera to be used as is or customized by the user.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone. Used with Sony’s XLR-K3M XLR Adaptor Kit, the Alpha 7S III provides 4-channel 24-bit digital audio recording capability in an Alpha series camera for the first time. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking.
Additional movie assist functions include a redesigned monitor display with a bold, clearly visible red frame that makes it clear when recording is in progress even when mounted on a rig or gimbal, custom zoom settings, adjustable white balance while recording, display rotation, interval recording, still extraction from movies and more.
Outstanding Still Image Photography
The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points covering 92% of the image sensor. The camera can also achieve high AF precision to accurately and reliably focus in light down to EV-6xix,where subjects are difficult to see clearly even with the naked eye. Users can continuously shoot more than 1,000 uncompressed RAWxii images at up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.
The Alpha 7S III also includes the world’s firstx 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III viewfinder offers a 0.90x viewfinder magnificationxx, 41° diagonal field of view, 25mm high eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture resistantxviii, extremely responsive, and has switchable modes for different subject types. Every aspect of the Alpha 7S III viewfinder has been designed and refined for a professional workflow.
For the first time in one of Sony’s digital cameras, the Alpha 7S III includes HEIF (High Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced compression technology to maintain image quality while significantly reducing file size and saving storage space. HEIF stills shot in this mode can be played back on a compatible Sony HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic rangexxi.
Versatile Design Made for the Pros
CFexpress Type A for High-speed Data Transfer
In another world’s firstx, the Alpha 7S III features two CFexpress Type A compatible media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read speeds while keeping the camera body compact in size. CFexpress Type A cards are ideally suited to high-speed continuous RAW still image shooting as well as 4K 120pi movie recording at high bit ratesxxii, providing next-generation write speeds that can quickly clear the buffers of cameras that generate high volumes of still image and movie data. High-speed data transfer to a PC is possible at about 1.7 times fasterxxiii than that of SD card. The dual slots can be set to relay mode for extended continuous recording of even the highest bit rate data as well as simultaneous recording and sort by format type recording.
Revised Menu System with Enhanced Touch Screen
The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. For creators who shoot both stills and movies, separate settings can now be stored for stills and movie shooting for quick transition between the two.
High Reliability Gives Creators New Freedom
Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 7S III features a redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus dust and moisture resistance xviii that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support USB PD (Power Delivery), allowing higher power to be supplied from an external source so that users can continue to record for extended periods with minimal internal battery usage.
Advanced Connectivity for Professional Working Environments
The Alpha 7S III has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with several advanced connectivity options. The camera supports 5GHzxxiv/2.4GHz wireless LAN (IEEE 802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication quality by using multiple antennas, doubling in speed when compared to the Alpha7R IV. It also carries new USB tethering supportxxv. When connected to a 5G (5th generation technology standard for cellular networks) compatible device via USB cable, it is possible to use 5G network for fast and stable FTP file transferxxvi. USB to high-speed wired LAN connectivityxxvii also offers stable and fast FTP transfer for both movies and stills. A USB Type-C™ connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for smooth handling of large image files.
Pricing and Availability
The new Alpha 7S III Full-frame Interchangeable Lens Camera will be available in September 2020 for approximately $3,499.99 USD and $4,799.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha.
Sony Announces World’s First CFexpress Type A Memory Card with High-speed Performance and Tough Durability
Up to 700MB/s[i] write speed and 800MB/si read speed
Compact design and advanced functionality
Effective heat dissipation design
TOUGH specification construction ensures high durability and dust/water resistance
Supported by File Scan Utility memory diagnostic software and Memory Card File Rescue data recovery software
SAN DIEGO – July 28, 2020 – Today, Sony Electronics Inc. announced a new generation of media — the world’s first[ii] CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Delivering high transfer speed, durability and reliability, Sony’s new CFexpress Type A cards offer professional and stress-free performance for photographers and content creators
Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/si and read speeds as high as 800MB/si, greatly reducing buffer clearing times for efficient, stress-free shooting. The CFexpress Type A cards are ideally suited for high-speed continuous shooting of more than 1,000 uncompressed RAW still images, as well as 4K 120p movie recording at high bit rates with the Slow & Quick Motion functioniii when paired with new Alpha 7S III, which features two CFexpress Type A compatible media slots, that also support UHS-I and UHS-II SDXC/SDHC cards, for simultaneous media capture or extended continuous recording of even the highest bit rate data. Compliance with the VPG400 video performance guarantee profile specification ensures stable video recording at 400 MB/s—creating a smooth workflow for professional creators.
Effective Heat Dissipation DesignThe new CFexpress Type A memory cards are equipped with a heat sink to transfer heat generated by the card to the exterior when transmitting large amounts of data at high speed, using Sony's original alloy with excellent thermal conductivity. This enables users to record for long periods of time[iv] even when recording 4K 120p video internally.
Keeping up with Sony’s TOUGH specifications, the new CFexpress Type A memory cards feature bending and impact resistance to protect precious data, even when frequently changing cards in the harshest environments. They are up to five times more resistant to drop impact and up to ten times more resistant to bending, compared to CFexpress Type A requirement standards, for outstanding durability. In addition, thanks to a specialized internal structure, they achieve an IPX7 water ingress protection rating and an IP5X dust ingress protection rating (IP57) for enhanced durability.
Accidents happen. Sony’s Memory Card File Rescue[v] data recovery software allows users to recover accidently deleted RAW images and 4K video from memory cards. In addition, Sony’s Media Scan Utility[vi] media diagnostic software will be updated to support CFexpress Type A cards allowing users to diagnose and receive a warning before the number of read/write cycles approaches the card’s limit.
CFexpress Type A/SD Card Reader
Optimized for the new CFexpress Type A memory cards, the CFexpress Type A/SD card reader (MRW-G2) provides SuperSpeed USB 10Gbps (USB 3.2 Gen 2) transfer speed, via its USB Type-C® connector, allowing creators to establish an efficient workflow when dealing with high-resolution images files, 4K video and other types of high-volume data. When combined with a CFexpress Type A card, it allows users to transfer data approximately 2.8 times faster than with conventional mediavii. The MRW-G2 card reader can be used with CFexpress Type A and SDXC/SDHC (UHS-I and UHS-II) memory cards.
Pricing and Availability
CFexpress Type A memory cards and card reader will be available in September 2020. See below for suggested retail pricing:
(US) – CEA-G80T/CEA-G160T: $199.99 USD / $399.99 USD (CA) – CEA-G80T/CEA-G160T: $259.99 CAD / $519.99 CAD (US) – MRW-G2: $119.99 USD (CA) – MRW-G2: $159.99 CAD
Notes Alpha 7S III
[i] 10% of view cropped [ii] S-Log3 movies, Sony internal tests [iii] When compared to the BIONZ X™ image processor [iv] When compared to Alpha7S II [v] 40 to 409,600 for stills and 80 to 409,600 for movies. Sony test conditions [vi] When shooting full-frame still images. The number of AF points used depends on the shooting mode. [vii] This function does not track animal eyes [viii] Sony test conditions. XAVC S-I 10-bit 4:2:2, 25 deg C (ambient, camera when recording started), Auto Power Off Temperature: High. The value will vary depending on the shooting conditions. Movie shooting past an hour will continue until battery ends. [ix] In active mode, the shooting angle of view is slightly narrowed. If the focal length is 200 mm or more, it is recommended to set to standard [x] As of July 2020, Sony survey. Among full-frame mirrorless cameras [xi] Up to 10fps in continuous “Hi+” mode, and up to 8fps in continuous “Hi” mode Maximum fps will depend on camera settings [xii] Requires CFexpress Type A memory card [xiii] When XAVC S-I 4K or HD is selected via the file format menu [xiv] Requires compatible memory card [xv] Atomos Ninja V HDR monitor-recorder support planned. As of July 2020 [xvi] Sony’s Premium High Speed HDMI Cable DLC-HX10 recommended [xvii] Imaging Edge Mobile Ver. 7.4 or later required [xviii] Not guaranteed to be 100% dust and moisture proof [xix] ISO 100 equivalent, F2.0 lens, AF-S mode [xx] 50mm lens, infinity, -1m-1 diopter [xxi] Desktop application “HEIF Converter” for displaying and editing HEIF format is planned to launch in September 2020 [xxii] 4:2:2 10-bit All-I, when recording slow motion [xxiii] Sony test conditions. [xxiv] 5 GHz communication may be restricted in some countries and regions [xxv] Power Delivery supported smartphone is required [xxvi] Does not guarantee connection with all smartphone. FTP file transfer by USB tethering that utilizes 4G network is also possible [xxvii] A compatible USB-Ethernet adapter is required
Notes CFexpress Type A Memory Card:
[i] Actual performance may vary and is dependent on environment and usage. [ii] As of July 2020, Sony Survey [iii] 10-bit depth and 4:2:2 color sampling, All Intra recording, when shooting in slow motion. [iv] Depends on camera performance [v] Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable. [vi] MRW-G2 CFexpress Type A/SD card reader is required for CFexpress Type A card diagnosis. Diagnosis is not possible with readers from other manufacturers or a direct camera connection. [vii] Sony test conditions. Compared to Sony’s SDXC UHS-II memory card.
B&H and Adorama are taking Sony Alpha a7S III Mirrorless Digital Camera orders.
Learn more about the Sony a7s III at B&H Explora.
Learn more about the Sony a7s III at Adorama.
B&H and Adorama will be taking Sony Alpha a7S III Mirrorless Digital Camera orders.
AP to Equip all Visual Journalists Globally with Sony Imaging Products
Sony Electronics to become AP’s exclusive global imaging provider for photo and video journalism
July 23, 2020 - Sony Electronics Inc. a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.
With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography -- AP’s 54th Pulitzer and 32nd for photography -- and garnering recognition from the Royal Television Society for excellence in video.
A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models.
“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”
“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”
When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.
AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.
"The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism."
In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities.
Sony offers 5G through its Xperia™ product line, which uses technology from its cameras, professional monitors and audio devices.
Sony Electronics Grows Lens Line-up with Launch of 12-24mm G Master, the World’s Widest Full-frame Zoom with a Constant F2.8 Aperture
SAN DIEGO – July 7, 2020 – Sony Electronics Inc. today announced an exciting new addition to its full-frame lens line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) Large-aperture Ultra-wide Zoom lens. This compact and versatile lens is ideal for shooting landscapes, astrophotography and architecture while providing extra mobility for active sports shooters who want to capture ultra-wide perspectives. As part of Sony’s flagship G Master series lenses, users can be completely confident that it delivers outstanding image quality up to an ultra-wide 12mm angle of view with F2.8 constant aperture and beautiful bokeh effects.
The introduction of the FE 12-24mm F2.8 GM now extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm[ii] and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye, opening the door to new avenues of creative expression.
“We are excited to introduce the new FE 12-24mm F2.8 GM as the 57th lens in Sony’s E-mount line-up”, said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “It is important for us to continue to push boundaries in the industry to develop the best tools for our customers. By extending our range of G Master constant F2.8 zoom lenses out to 12mm, we are excited to see how these new innovations will help our customers create like never before.”
The FE 12-24mm F2.8 GM benefits from innovative construction that delivers outstanding corner-to-corner image quality throughout the entire zoom range. It features three precise XA (extreme aspherical) elements including the largest XA element ever made for an a - Alpha brand lens. These XA elements, with an additional aspherical element, effectively suppress astigmatism, coma and field curvature right out to the image edges. Furthermore, three ED (Extra-low Dispersion) glass elements plus two Super ED glass elements, powerfully control chromatic aberration and combine to deliver corner-to-corner clarity while minimizing color fringing.
An extremely effective floating focus mechanism divides the lens’s focus group into two independently controllable groups, ensuring both outstanding close-up performance and maximum sharpness at any distance. The two independently controlled groups help realize a constant 11” (28 cm) minimum focusing distance throughout the zoom range, and because it is an internal focus lens, its length remains constant, so its center of gravity varies very little and is always optimally balanced in the hand.
The signature bokeh effects of Sony’s G Master series lens are achieved through the fine tuning of the lens’s spherical aberration characteristics during both the design and manufacturing process. At the same time, the extremely high surface precision of the lens’s XA elements effectively suppresses spherical aberration and, in combination with a 9-blade circular aperture, further enhances its exquisite bokeh.
The FE 12-24mm F2.8 GM employs four original high-speed, high-thrust XD (extreme dynamic) Linear Motors to ensure that it is compatible with the speed performance of both current and future camera bodies. With two XD Linear Motors for each of the lens’s focus groups, autofocus is fast and precise. New control algorithms maximize the response of the system while achieving flawless synchronization between the two focus groups. Further benefits include extremely quiet operation with minimal vibration and lower power consumption.
A brand-new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been used for the first time on the FE 12-24mm F2.8 GM. It suppresses internal reflections, minimizes flare and ghosting for clear, crisp imagery and despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.
The constant F2.8 maximum aperture at all focal lengths ensures that exposure is stable when zooming. As a result, this means that shutter speed and ISO sensitivity can remain constant while shooting movies. The creative opportunities afforded by shooting movies at a 12mm angle of view with F2.8 constant aperture in full-frame are boundless, and when used on an APS-C or Super 35 camera, the wide end of the zoom range becomes equivalent to 18mm, providing a useful zoom range for moviemaking.
Weighing only 1.87 lbs (847 g), the FE 12-24mm F2.8 GM offers numerous features for full professional control of shots. These include a customizable focus-hold button, focus-mode switch, zooming ring and focusing ring that are positioned for easy operation while shooting. The Linear Response MF ensures that the focus ring responds directly to the most subtle adjustments when focusing manually so control feels immediate and precise. It is dust and moisture resistant [iii] and the front lens element features a fluorine coating that repels water, oil, and other contaminants, making it easier to wipe off any fingerprints from the lens surface. The rear filter holder accommodates standard sheet-type ND, color correction and other filters for expanded expressive capability. A cutting template for sheet filters is supplied.
Pricing and Availability
The FE 12-24mm F2.8 GM is available in in August 2020 for a suggested retail price of $2,999.99 USD and $3,999.99 CAD.
 Compared to interchangeable constant F2.8 zoom lenses for 35mm full-frame format digital cameras. As of July 2020. Sony survey.
 SEL1224GM, SEL1635GM, SEL2470GM, SEL70200GM
Tokyo, Japan - Sony Corporation today announced the establishment of the “Sony Global Relief Fund for COVID-19,” a 100 million US dollar fund to support those around the world affected by the COVID-19 virus.Through this fund, Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry, which has been greatly impacted by the spread of the virus.
In terms of medical support, 10 million U.S. dollars of the fund will be devoted first to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children's Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR) to assist medical workers and others on the frontline of response efforts to the virus. Sony will also work with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.In the area of education, where children, who represent the next generation, are losing education opportunities as a result of school closures, Sony will explore ways to leverage its technologies in support of education activities, and cooperate with educators to implement these measures.
Furthermore, in terms of the creative community such as music, pictures, games and animation, together with its group companies engaged in the entertainment industry, Sony will seek ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.Sony also announced that employees will be able to provide their support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide.
Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted. In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”Going forward, Sony will work together with its partners and stakeholders to explore ways to further extend these initiatives.
Sony Expands Full-frame Lens Line-up with Introduction of New Large-aperture, Ultra-wide-angle Prime Lens
SAN DIEGO – February 25, 2020 – Adding to its extensive range of native mirrorless full-frame lenses, Sony Electronics today announced the launch of the new G Lens™ series FE 20mm F1.8 G (model name SEL20F18G), perfect for a variety of creative needs including portraits, astrophotography, landscape and street photography, as well as capturing impressive video. Ensuring exceptional G Lens resolution and bokeh, the FE 20mm F1.8 G is a compact, lightweight, ultra-wide prime lens – the widest full-frame prime lens in Sony’s E-mount lineup – giving users a new resource for stretching the boundaries of their artistic imaginations.
The impressive lens design features two advanced aspherical (AA) elements and three extra-low dispersion (ED) glass elements to suppress chromatic aberration and delivers high corner-to-corner image quality with minimal distortion, even at the maximum F1.8 aperture. It has excellent close-up performance, with a minimum focus distance of 7.5 inches (max. magnification: 0.2 times), and delivers beautifully de-focused backgrounds, or bokeh. For challenging subjects like night scenes or starry skies, the FE 20mm F1.8 G delivers crisp and clear images thanks to its advanced optical design that accurately reproduces point light sources with high contrast and minimum sagittal flare.
The compact design and versatility of the FE 20mm F1.8 G makes it the perfect all-inclusive lens for photographers and videographers. Weighing only 13.2 oz (373g), its small size and light weight make it truly mobile when used with compact E-mount bodies as part of a well-balanced system that is ideal for use on gimbals or accessory grips.
In addition, the use of two extreme dynamic (XD) Linear Motors delivers fast, precise and quiet autofocus for both stills and video shooting.
Designed to be dust and moisture resistant and having a fluorine front element coating, the FE 20mm F1.8 G is highly reliable and easy to operate. It also features a customizable focus-hold button and aperture ring with a click on/off switch and is compatible with a variety of 67mm filters for extra creative control.
“We’re driven by the needs of our customers and will continue developing the best tools to meet their creative ambitions,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “Our 56th E-mount lens, the new FE 20mm F1.8 G, is fast, lightweight and extremely versatile, giving creators yet another compelling tool to help realize their vision.”
Pricing and Availability
The FE 20mm F1.8 G will be available in March 2020 for a suggested retail price of $899.99 USD and $1,199.99 CAD.
Sony Introduces New GP-VPT2BT Wireless Shooting Grip
Versatile, Reliable and Cable-free Grip for Improved Mobility and Creativity
Building on the growing lineup of cameras and accessories developed for modern creators, Sony today has announced the new GP-VPT2BT shooting grip with wireless remote commander. Ideal for many different types of content creation ranging from vlogs to travel photography / videography to simple everyday use, the new grip offers optimum stability and comfort combined with cable-free connectivity and a reliable dust and moisture resistant designi.
Compatible with a variety of Sony’s latest digital camerasii,the GP-VPT2BT connects easily via Bluetooth® wireless technology, allowing creators to simply aim and shoot without interfering cables or exposed inputs. The new grip includes a useful tilt feature that allows for flexible vertical angle adjustment as well as the ability to switch from normal to self-shooting mode with ease. Additionally, it has an adjustment wheel that can be loosened or tightened to allow for seamless operation with cameras of different sizes and weights. The grip also includes a flip button, indicator light and lock switch, and can be quickly changed into a tripod by simply expanding the bottom portion, enabling easy stable, hands-free shooting.
The new GP-VPT2BT Shooting Grip With Wireless Remote Commander will ship this month in North America, priced approximately $140 U.S. or $180 CA.
i Not guaranteed to be 100% dust and moisture proof.
ii Compatible with a9 II, a9, a7R IV, a7R III, a7 III, a6600, a6400, a6100, and RX100 VII. Firmware must be updated on cameras to ensure compatibility.
Sony Electronics Introduces the Alpha 9 II with Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists
New Alpha 9 II Combines Alpha 9’s Unrivaled Speed with New Functionality to Match the Needs of Professionals
SAN DIEGO — October 3, 2019 — Sony Electronics today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of a (Alpha) full-frame interchangeable lens cameras, the new model has been created to support working professionals in the fields of sports photography and photojournalism.
The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining groundbreaking speed performance, including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking at 60 calculations per second.
Updates include significantly enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, and evolved AF performance with newly optimized algorithms, re-designed build to enhance durability and operability.
“The voice of our customers is absolutely critical to Sony – we are always listening,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Alpha 9 II is the direct result of our work with agency, sports and news photographers since the launch of the original Alpha 9. We have added connectivity and network capabilities that drastically improve the professional workflow, while also making enhancements to design, interface and processing power that complete the user experience. Complemented by our extremely versatile E-mount system – with 55 native lenses introduced at this point including super-telephoto 600mm and 400mm G Master™ series lenses – this new camera is a tool unlike any other for professionals, whether in the field or on the field.”
Raising the Bar for Built-in Connectivity in the Professional’s Workflow
The Alpha 9 II includes a built-in 1000BASE-T Ethernet terminal, enabling gigabit communication for high-speed, stable data transfer operations. Additionally, File Transfer over SSL or TLS encryption (FTPS) is supported for increased data security and PC remote (tether) shooting performance is improved, with decreased release time lag and reduced live view screen delay when using the ‘Remote Camera Tool’ desktop application. The speed of the camera’s built-in wireless LAN functionality has also been increased, adding a stable and fast 5 GHz (IEEE 802.11ac) band, in addition to the 2.4 GHz provided in the Alpha 9. IEEE 802.11a/b/g/n/ac standards are all supported.
Designed to improve the speed of news agencies’ workflow, the Alpha 9 II features a new Voice Memo function that allows spoken information to be attached to images in the form of voice memos that can be replayed when the images are reviewed. The voice data can also be included with images sent to an editor, giving them important information needed for effective editing. Alternatively, a field photographer can also use the ‘Transfer & Tagging add-on’ “Imaging Edge™” application to transfer voice tags with the images to their mobile device and have the voice memos automatically converted to text and added to the JPEG images in the form of IPTC metadata. All of this can be done automatically or manually selected by the photographer.
By combining wireless voice/image transfer and automatic voice-to-text conversion with the ability to auto-transfer images with attached voice memos via FTP, it is possible to shoot and transfer the results to an FTP server without ever having to operate a smartphone. FTP settings within the app can also be sent to a camera via Bluetooth®, allowing for a faster workflow.
The Platinum Standard for Speed and Auto Focus Performance
The new Alpha 9 II shares the same acclaimed 35mm full-frame stacked 24.2 MP Exmor RS™ CMOS image sensor with integral memory as the original Alpha 9, giving it the same unmatched speed performance and outstanding image quality. The new model can shoot continuously and completely silently at 20 fps for up to 361 JPEG images or 239 compressed RAW images, with no viewfinder blackout allowing the photographer to follow the subject and action with no interruption to the EVF during picture taking. For times when mechanical shutter is preferred or required, the new Alpha 9 II has been improved to shoot at up to 10 fps, about 2x the speed of the Alpha 9.
The camera is able to function while continuously calculating Auto Focus and Auto Exposure at up to 60 times per second, with newly optimized AF algorithms that provide notably enhanced AF precision and performance, ensuring that even the most erratic subject motion that is associated with sports are captured with high precision. Also useful for sporting events, the camera now offers an anti-flicker shooting mode that automatically detects and adjusts for the presence of fluorescent or artificial lighting to maximize image quality.
The advanced focusing system in the new Alpha 9 II is far beyond the capabilities of any professional camera. Comprised of 693 focal-plane phase-detection AF points covering approximately 93% of the image area, as well as 425 contrast AF points, the Fast Hybrid Auto Focus system achieves extremely fast and accurate performance, ensuring all fast-moving subjects are accurately captured. Additional notable focusing capabilities include Real-time Eye AF with right eye / left eye selection, Real-time Eye AF for animal augmented with a new algorithm, Real-Time Eye AF for movie, Real-time Tracking, selectable focus frame color, Touch Pad focus point control while using the viewfinder and more. AF can also now continuously track even if continuous shooting is greater than F16, providing further accuracy for shots that require slower shutter speeds.
Refined Build and Operability
Pricing and Availability
The new Alpha 9 II will be available in November 2019 priced at approximately $4,500 US and $6,000 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.
Order the Sony a9 II
Orders for the Sony a9 II will be accepted beginning on Oct 3rd at 6:00 PM EDT. Support this site by ordering from one of these highly-trusted retailers:
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Sony Electronics Announces Two New APS-C Zoom Lenses for Versatile E-mount System
New APS-C E 16-55mm F2.8 G Standard Zoom Lens and APS-C E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Bring E-mount Lens Total to 54
SAN DIEGO — August 28, 2019 — Sony Electronics today has announced two new APS-C zoom lenses in the G Lens™ series for their E-mount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.
In addition to the new lenses, Sony has also introduced two new APS-C Mirrorless Cameras, the Alpha 6600 and Alpha 6100 models, further strengthening the company’s APS-C lineup.
“Sony’s ‘One Mount’ solution for both APS-C and full-frame cameras provides creators a unified system for all of their photography and video needs, said Neal Manowitz, deputy president of Imaging Products and Solutions at Sony Electronics. “With a total of 54 different lenses and a growing range of camera bodies, E-mount offers more versatility than any other mirrorless system. We will continue to drive innovation in all aspects of imaging, empowering all creators to capture and create like they’ve never been able to before.”
Ultra-Sharp APS-C E 16-55mm F2.8 G Standard Zoom Lens (model SEL1655G)
The 16-55mm (24-82.5mm in 35mm equivalent focal length) APS-C standard zoom with a constant F2.8 aperture offers excellent G Lens image quality with outstanding all-around performance. This lens is ideal for both professionals and enthusiasts to capture landscapes, portraits, and everyday snapshots.
Compact and Lightweight APS-C E 70-350mm F4.5-6.3 G OSS Super-telephoto Zoom Lens (model SEL70350G)
The new E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens with optimized optical and mechanical design provides excellent G Lens image quality throughout the image area, right out to the maximum 350mm (105-525mm in 35mm equivalent) focal length. High optical performance is combined with the convenience and mobility of a compact, lightweight design, even with 5x zoom. It also includes built-in optical image stabilization, which adds even further stability and convenience to this versatile super-telephoto zoom that is ideal for landscape and wildlife photographers.
Pricing and Availability
The new E 16-55mm F2.8 G APS-C Standard Zoom Lens will be available in October 2019 and will be sold for approximately $1,400 US and $1,450 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.
The E 70-350mm F4.5-6.3 G OSS APS-C Super-telephoto Zoom Lens will be available in November 2019 and will be sold for approximately $1,000 US and $1,000 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.
Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor
Unprecedented Highest Resolution and Widest Dynamic Range for a - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body
Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor
Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.
“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”
A New Level of Image Quality
The new Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61.0 MP[ii], the world’s first[i] of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality. The camera also boasts an impressive 15-stopiii dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha cameras to maintain outstanding color reproduction.
This new full-frame model is equipped with an innovative 5-axis, optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps[x]. Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur.
The Alpha 7R IV also includes Sony’s highest resolution viewfinder ever, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions.
Additionally, the new camera features an evolved Pixel Shift Multi Shooting[xi] mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony’s “Imaging Edge™” desktop application[xii]. Ideal for photographing architecture, art or any other still life subject, this enhanced mode produces photographs with a level of detail and color accuracy that is simply stunning.
Shooting and Focusing Speed
The innovative new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps[iv] with continuous, accurate AF/AE tracking for up to approximately seven seconds[v] in full-frame, full-resolution mode (JPEG / RAW), and approx. three times as long in APS-C crop mode delivering 26.2MP[ii] images. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.
The upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane phase-detection AF points that cover approximately 74 percent of the image area. There are also 425 contrast AF points that add extra precision and reliability for low light and other situations that are best served by contrast AF. The higher AF sensor density and refined tracking algorithms of the new camera produce a notable improvement in tracking performance, allowing complex subject motion and sudden subject movements to be reliably tracked with greater precision than ever.
The Alpha 7R IV also supports Real-time Eye AF, which employs artificial intelligence to detect and process eye location data in real-time, locking and maintaining focus on the subject’s eye with extreme precision. This is available for both animal and human subjects, with either animal or human Eye AF mode selectable depending on the shooting situation. Real-time Tracking[vii] is available as well, which utilizes a newly developed subject recognition algorithm to ensure the ultimate subject tracking and persistence of the focusing system. There is also an anti-flicker shooting[xiii] mode, which automatically detects the presence of fluorescent or artificial lighting in a shooting environment to minimize any impact on the final image.
Enhanced Connectivity for Professional Workflow
Sony’s new Alpha 7R IV full-frame camera is equipped with a variety of advanced connectivity features designed to enhance professional workflow. The new model includes wireless LAN functionality to support the conventional 2.4 GHz band, as well as a high-speed 5 GHz[xiv] band for faster, more stable data transfer. Wireless PC remote connectivity (wireless tethering shooting)[viii] is also available on the new Alpha 7R IV, a first for Sony cameras. Requested by many working professionals, this allows for much more freedom in studio and location shoots, letting the photographer move around freely and without restriction.
In addition to high-speed Wi-Fi® and wireless PC connectivity[viii], the new full-frame camera is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C™ connector that supports extremely fast wired data transmission, with almost doubled data transfer speed achieved in combination with Sony’s Imaging Edge software (compared to the Alpha 7R III). It also supports FTP data transfer with background transfer capability, allowing photographers to send images to a specified FTP remote server while they are still shooting or reviewing images.
To support an efficient, high-speed, connected professional workflow, Sony has announced version 2.0 of its “Imaging Edge” desktop applications (‘Remote’/’Viewer’/’Edit’)[xiii]. The ’Remote’ application allows users to control cameras and monitor live shooting on their PC screen; the ‘Viewer‘ application is used to quickly preview, rate and select photos from large libraries; and the ’Edit‘ application can develop RAW data into high-quality photos for delivery.
To maximize convenience in image transfer, when utilizing the latest version of Sony’s Imaging Edge Mobile™ application[xv], the camera can now transfer images to a connected smartphone even if the camera’s power is set to OFF[xvi].
High-resolution 4K and Professional Filmmaking Features
In addition to its impressive still image capabilities, the new Alpha 7R IV performs exceptionally well as a serious filmmaking tool, offering 4K (3840x2160 pixels) video recording across the full width of the image sensor, and full pixel readout without pixel binning in Super 35mm mode[ix]. This ensures high-quality 4K footage with exceptional detail and depth. S-Log 2 and S-Log 3 are also available to maximize color grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic range. Hybrid Log-Gamma (HLG)[xvii] is also available on the Alpha 7R IV to support an Instant HDR workflow.
For video autofocus, the versatile new full-frame camera utilizes a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting – even if an object temporarily moves in front of the intended subject. The camera also includes Touch Tracking functionality during movie shooting, allowing the user to simply touch the screen on their intended subject for instant acquisition.
The new Alpha 7R IV debuts Real-time Eye AF for movie shooting, a first in any of Sony’s cameras. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not. The aforementioned Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected.
Another notable video feature is the addition of a digital audio interface to the camera’s Multi Interface Shoe™ (MI Shoe), allowing a direct, digital connection from the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and high-quality audio recording. Interval shooting for creating time-lapse videos is available, as well as full HD recording at up to 120 fps, Slow and Quick Motion[xviii] functions and much more.
Enhanced Build, Design and Customizability
The new Alpha 7R IV has several upgrades to its design and usability, with many adjustments being implemented directly from the voice of Sony’s professional community.
To maximize durability, the new Alpha 7R IV features upgraded dust and moisture resistance[xix], with additional sealing provided at all body seams, battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy and also has an upgraded six screw, extra-firm lens mount.
Additional enhancements to the body design include an improved grip for greater comfort and a more sure hold within the hand; an increase in the diameter and feedback for the ‘AF-ON’ button; a new multi-selector joystick design for improvised control; an exposure compensation dial lock button; and a redesigned shape and new position for the rear dial. A strong request from many professional users, the new camera also includes two UHS-II compatible media slots, allowing for higher overall capacity and faster read/write speeds.
For added convenience, camera setting registration is expanded. Now, almost all camera settings can be saved to, and read from, an inserted memory card. Up to 10 combinations can be saved to any individual card and loaded into any camera body of the same model.
Despite its increased pixel count compared to the Alpha 7R III, the battery life has been improved with a CIPA measurement of up to 670 still images per change using LCD monitor, or 530 images with EVF. For even more uninterrupted operating time, the new optional VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries. The body can also be powered via the USB connector[xx].
Sony has also released a variety of new accessories to compliment the new Alpha 7R IV camera, including:
The new Alpha 7R IV Full-frame Interchangeable Lens Camera will ship in September 2019 for approximately $3,500 US and $4,500 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The new VG-C4EM Vertical Grip will ship in September 2019 for approximately $400 US and $530 CA.
The new ECM-B1M Shotgun Microphone will ship in September 2019 for approximately $350 US and $470 CA.
The new XLR-K3M XLR Adapter Kit will ship in October 2019 for approximately $600 US and $800 CA.
[i] As of July 2019, based on Sony survey of digital cameras with a full-frame image sensor
[ii] Approximately, effective
[iii] Still images. Sony test conditions
[iv] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode Maximum fps will depend on camera settings
[v] In JPEG (Extra fine / Fine) or compressed RAW mode
[vi] This function does not track animal eyes
[vii] “Tracking” in the menu. This function does not track animal eyes
[viii] Image Edge desktop application Ver. 2.0 or later is required
[ix] Super 35mm 4K recording results in a slightly narrower angle of view
[x] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[xi] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 2.0 or later is required for compositing. Image compositing may not be successful if camera or subject movement causes blur. Some restrictions apply to flash and other device
[xii] ‘Remote’/’Viewer’/’Edit’ version.2.0 will be released in August 2019
[xiii] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording.
[xiv] Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5 GHz communication may be restricted in some countries and regions
[xv] Imaging Edge Mobile version 7.2 will be released in July 2019
[xvi] Imaging Edge Mobile Ver. 7.2 or later is required. “Cnct. during power off” setting in camera must be turned ON and the camera and smartphone must be paired using Bluetooth® technology via the Imaging Edge Mobile application
[xvii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
[xviii] Sound not recorded. Class 10 or higher SDHC/SDXC card required
[xix] Not guaranteed to be 100% dust and moisture proof
[xx] A battery must be installed in the body when power is being supplied via the USB connector
[xxi] Refer to the Sony support page for details and camera compatibility information https://www.sony.net/dics/b1m/
[xxii] Refer to the Sony support page for details and camera compatibility informationhttps://www.sony.net/dics/k3m/
Sony Electronics Boosts Full-frame Lens Line-up with Introduction of FE 35mm F1.8 Lightweight Prime
SAN DIEGO —July 9, 2019 —Sony Electronics Inc. today announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.
The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.
“Our E-mount lens lineup now includes 34 full-frame models and 52 lenses in total,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas at Sony Electronics. “The new 35mm prime combines outstanding corner-to-corner sharpness with a compact design, making it an ideal choice for a wide range of shooters. Sony will continue to develop and expand its imaging lineup, giving creators more options than ever before to realize their vision.”
High-resolution and large-aperture, full-frame performance in compact and lightweight lens
The FE 35mm F1.8 will ship in August 2019 for approximately $750 US and $800 CA and will be sold at a variety of Sony’s authorized dealers throughout North America.
A new native full-frame Sony 200-600mm super-telephoto zoom with Optical SteadyShot (OSS) brings a powerful and versatile new option to Sony Alpha mirrorless shooters. The new lens expands the Sony native mirrorless full-frame lens lineup and is set to be a favorite for sports and wildlife photographers as well as other photographers looking for the extra reach of a true super-telephoto zoom.
SAN DIEGO — June 11, 2019 — Sony Electronics Inc. today announced another new lens for their expanding full-frame FE lens lineup, the new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens (model SEL200600G).
Sony’s furthest reaching E-mount zoom, the new G Lens™ series model utilizes many of the company’s most advanced lens design technologies to ensure excellent image quality, high-performance autofocus (AF) and outstanding control. When paired with any of the latest, fast Sony E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects, including birds, wildlife, athletes in motion and much more.
“We will continue to innovate and expand upon our E-mount lens lineup, which now features 33 full-frame models and 51 lenses in total. The new 200-600mm super-telephoto zoom lens gives Sony’s camera users yet another powerful tool to realize their vision,” said Neal Manowitz, deputy president for Imaging and Professional Solutions Americas at Sony Electronics. “For wildlife or bird photographers, sports photography enthusiasts and many others, it offers a new level of creative freedom, striking the ultimate balance between performance and portability.”
Key Features – New FE 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens
Extended reach with built-in stabilization
Versatile tele-zoom range from 200mm telephoto to 600mm super-telephoto
Compatible with Sony’s E-mount 1.4x and 2.0x teleconverters, extending the reach to a maximum of 840mm at f/9 or 1200mm at f/13 with outstanding image quality and AF performance
Built-in optical stabilization with three different mode settings, enabling images that are sharp and in-focus at extended super-telephoto focal lengths
High resolution and corner-to-corner sharpness throughout the entire zoom range
Five extra-low dispersion (ED) glass elements and an aspherical element, arranged in a new optical design that minimizes chromatic aberration
11-blade circular aperture mechanism that ensures beautiful bokeh
Coated with Sony’s original Nano AR coating to suppress unwanted reflections, glare or ghosting in images
Fast, precise & quiet autofocus (1)
Equipped with Sony’s Direct Drive SSM (DDSSM) focusing system, which has the power and precision needed to drive the lens mechanism for remarkably fast, accurate focusing
Advanced focus system for exceptionally quiet operation, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife
Internal zoom mechanism for reliable & stable handheld shooting
Overall lens length does not change while zooming, maintaining consistent balance and distance between the front of the lens and desired shooting subject
A fixed-length structure – internal zoom mechanism – retains high resistance to dust and moisture in order to deal with difficult outdoor conditions
Quick zoom operation with light zoom ring torque
Refined control & reliability for use in the field
Focus ring featuring Linear Response MF for fine, responsive manual focus control
Three customizable focus-hold buttons, plus a Focus Range Limiter
Dust and moisture resistant design (2) and fluorine coating on the front element to resist dirt and fingerprints
Pricing & Availability
The FE 200-600mm F5.6-6.3 G OSS will ship in August 2019 for approximately $2,000 US and $2,600 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.
When the NEX series, ILCE-3000/3500, ILCE-5000/5100, ILCE-7/7R/7S, is attached, the autofocus function is limited. For details, please visit our support site.
Not guaranteed to be 100% dust and moisture proof
Sony introduces the new 600mm f/4 G Master lens, further expanding the Sony native mirrorless lens line which are designed from the ground up for Sony Alpha mirrorless cameras. Matched with the Sony a9, the new lens is poised to become a mainstay of professional sports and wildlife photographers.
SAN DIEGO — June 11, 2019 — Sony Electronics Inc. today announced another impressive addition to its flagship full-frame G Master™ series lens lineup: the new FE 600mm F4 GM OSS super-telephoto prime lens (model SEL600F40GM).
As Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The FE 600mm F4 GM OSS is also the lightest lens in its class (1), weighing in at approx. 6.71 lbs., and features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.
“With two new lenses announced today, our growing E-mount lens lineup now includes 33 full-frame models and 51 lenses in total,” said Neal Manowitz, deputy president for Imaging and Professional Solutions Americas at Sony Electronics. “The tenth model from our flagship G Master series, the new 600mm F4 raises the bar for speed, mobility and control in a super-telephoto prime lens. Combining the extensive 600mm reach with features like 20 fps shooting and AF/AE calculations at 60 times per second on the a9 or extremely high resolution, high-speed performance on the a7R III allow professional photographers to create images that were simply not possible to capture before.”
Fast, Precise & Quiet Autofocus (2)
To take best advantage of the highly evolved autofocus systems of Sony’s latest full-frame E-mount cameras, the new FE 600mm F4 GM OSS lens features two extreme dynamic (XD) linear motors that drive the lens’ focus group to provide fast, precise AF and reliable subject tracking. These motors are supported by specially developed motion algorithms to minimize lag and instability, as well as to control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance, allowing the lens to capture dynamic, fast moving athletes or wildlife with ease.
Superb G Master Image Quality & Bokeh
As a member of Sony’s flagship G Master series lenses, this new large-aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes a large extreme aspherical (XA) element that effectively suppress all common telephoto lens aberrations, in addition to three fluorite elements that help to minimize chromatic aberration and suppress any amount of color bleeding. Sony's latest bokeh simulation technologies and XA element are also utilized to control spherical aberration and help achieve exquisite bokeh.
The lens features an 11-blade circular aperture mechanism that contributes to the high quality of bokeh in images, and it has been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare or ghosting in images.
The new FE 600mm F4 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths (3) while maintaining fast, precise AF performance.
Lightweight, Balanced Design
The new super-telephoto prime lens provides a level of portability and maneuverability that has never been achieved before in a lens of its class. Based on technology from the acclaimed FE 400mm F2.8 GM OSS lens, the lightweight design of the new 600mm lens is achieved through the usage of three fluorite elements, with a reduced number of elements deployed at the front of the barrel. Magnesium alloy is also used throughout the lens to help minimize weight and bulk.
Also inherited from FE 400mm F2.8 GM OSS, the new 600mm lens features a lens design that is not front-heavy, reducing moment of inertia that resists rotation and ensuring quicker, more precise panning when shooting handheld or on a monopod.
Durability, Reliability & Control
To withstand the harsh conditions of sporting events and wildlife photography, the new Sony FE 600mm F4 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is dust and moisture resistant (4), and its front element is coated with fluorine to resist dirt and fingerprints.
FE 600mm F4 GM OSS features an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features, if desired. There is also a Full-Time DMF switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus.
Additionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a Mode 3 setting (5) with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function’ settings, and a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.
Pricing & Availability
The FE 600mm F4 GM OSS will ship in August 2019 for approximately $13,000 US and $16,900 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.
1. Compared to interchangeable 600mm F4 lenses for 35mm full-frame format camera bodies, as of June 2019. Sony survey
2. When the NEX series, ILCE-3000/3500, ILCE-5000/5100, ILCE-7/7R/7S, is attached, the autofocus function is limited. For details, please visit our support site.
3. Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively
4. Not guaranteed to be 100% dust and moisture proof
5. MODE 3 is supported by the latest a9/a7R III/a7 III software version. Refer to the Sony support site for camera body compatibility information
|Model name||ECX339A 0.5-type OLED Microdisplay|
|Sample shipment date||Jan 2018|
|Mass-production shipment date (planned)||Nov 2018|
|Sample price (excluding tax)||50,000 JPY|
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