Sony Announcements

Order the Sony FX2 at B&H | Sony

From Sony Electronics:

Sony Electronics Introduces the FX2 Compact Camera, Expanding Cinema Line’s Versatility for Creatives

The new FX2 has the look and operability of Cinema Line cameras with the ability to shoot high-resolution photos and comes equipped with an articulating eyepiece

SAN DIEGO, May 28, 2025 – Sony Electronics Inc. is proud to announce today the latest addition to its established Cinema Line family, the FX2. The FX2 will offer a seamless entry point into the broader Cinema Line range, giving greater cinematic expression to independent creators or small crews needing a versatile camera.

"The hybrid cinema camera was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece, and enhancements for versatile production needs. The FX2 is intended to continue the Cinema Line’s goal of preserving authentic emotion in every shot and empower creators across all areas of content production," says Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics Inc.

FX2 Features: Full-frame Photo and Video Capabilities

The FX2 comes with a full-frame sensor that delivers stunning imagery and beautiful bokeh effects. Equipped with a 33.0 effective megapixel¹ back-illuminated Exmor R™ sensor with up to 15+ stops of wide latitude using S-Log3, it captures impressive detail in both highlights and shadows.

Designed for versatile shooting environments, the FX2 offers Dual Base ISO at 800 and 4000, ensuring optimal performance in both bright and low-light conditions. Its ISO sensitivity for video can be extended up to 102400, making it ideal for challenging lighting scenarios. The camera supports a wide range of recording formats—including 4:2:2 10-bit All-Intra—and records in high-quality options, such as XAVC S-I DCI 4K at 24.00p, providing professionals with the tools needed for flexible, high-end production workflows.

The FX2 can also continuously record for up to 13 hours in 4K 60p² thanks to its internal cooling fan and effective heat dissipation structure. The FX2 offers variable frame rate settings, allowing up to 60 fps in 4K (for a maximum 2.5x slow-motion effect) and up to 120 fps in Full HD (for up to 5x slow motion). It supports Log shooting in Cine EI, Cine EI Quick, and Flexible ISO modes, offering versatile workflows for different production needs. To further the cinematic expression of the camera, creators can import up to 16 user LUTs for on-camera preview, enabling precise color monitoring on set.

Filmmakers can also easily and quickly create in-camera cinematic looks, with S-Cinetone™ set as the default, along with a range of Picture Profile and Creative Look presets. A de-squeeze display function is available, supporting both 1.3x and 2.0x anamorphic lenses for accurate framing.

Improved Usability for Comfortable Solo Operation

The FX2 features the same compact, flat-top design as Sony’s Cinema Line FX3 and FX30 cameras, ensuring familiarity and compatibility across setups. Built-in mounting points (UNC 1/4-20 x3) support a cageless configuration, offering greater flexibility for rigging. An optional top handle (ILME-FX2) enhances mobility and control, especially during handheld or dynamic shooting. Its lightweight, portable build—measuring approximately 5 1/8 x 3 1/8 x 4 1/8 in and weighing approximately 1 lb 8.0 oz—makes it ideal for solo operators or small crew productions.

The camera offers advanced focus features designed for precision and creativity. Its new Real-time Recognition AF (auto focus) delivers fast and reliable performance with improved accuracy for human subjects, although its intelligent subject recognition extends to animals, birds, vehicles, and insects, with an Auto mode available for effortless detection. For even more control, tools like focus breathing compensation, AF Assist, and customizable autofocus transition speed and sensitivity give creators the flexibility to fine-tune focus for expressive, cinematic imagery. The FX2 comes with Active Mode and Dynamic active Mode, which is new to the Cinema Line, and are both designed to ensure smooth and steady handheld shooting.

The Auto Framing feature automatically crops and tracks a subject to keep them in a prominent position when the camera is mounted on a tripod, producing footage that looks like it was shot by an experienced operator. The Framing Stabilizer function automatically keeps the subject in the same position within the frame, which can be useful, for example, when the camera operator is moving alongside the subject.

From a still image perspective, the camera features an additional log shooting option with a newly added ‘Log shooting’ menu. This feature allows creators to shoot high-resolution 33MP stills, optimized for color grading in post-production. The FX2 also offers smooth operation with a MOVIE/STILL mode lever, allowing for a quick switchover between still and movie shooting. Depending on the selected mode, the displayed menu items will automatically adjust. Additionally, mode selection is made easy with a long press of the Fn button, which recalls and changes the shooting mode.

FX2 Features: Improved but Familiar Hardware Inherited From Sony’s Cinema Cameras

The FX2 is equipped with a new high-resolution 3.68-million-dot tiltable EVF³ (electronic view finder) designed specifically for video production, offering a wide viewing angle and enhanced immersion thanks to its included deep eyepiece. Complementing the EVF is a 3.0-type vari-angle touchscreen LCD, making it easy to frame shots from virtually any angle. Intuitively arranged controls on the top panel and grip, along with tally lamps for clear recording status, support efficient on-set operation. The camera also introduces a customizable “BIG6” home screen that provides quick access to essential shooting parameters, such as FPS, ISO, shutter speed (angle or speed), Look presets, white balance, iris, and neutral-density (ND) filter settings. Addressing the growing demand for vertical content creation, the FX2 supports vertical menu display during shooting—ideal for social media formats. The handle-equipped model further enhances professional usability with two XLR/TRS terminals and a 3.5mm stereo mic jack, enabling 4-channel, 24-bit digital audio capture.

The camera offers extensive expandability and connectivity options, including an HDMI Type-A terminal capable of outputting up to 4K 60p 4:2:2 10-bit video and 16-bit RAW⁴ for high-end recording and monitoring. For seamless data transfer and remote control, it supports dual-band Wi-Fi (2.4 GHz and 5 GHz⁵) as well as wired LAN via a compatible adapter⁶. Additionally, the USB Type-C port enables SuperSpeed USB up to 10Gbps data transfers and supports USB Power Delivery (PD)⁸, while built-in USB and network streaming support enables live broadcasting and remote production workflows⁷.

Social Responsibility

Aligned with Sony's global environment plan, 'Road to Zero', this product supports the company's vision for achieving a zero environmental footprint by 2050. The manufacturing process reflects this commitment through facilities powered entirely by renewable energy sources⁸.

The camera system incorporates comprehensive accessibility options, including a Screen Reader function⁹ and Display Magnification, to support visually impaired users across an expanded range of menu items. Additional intuitive controls enhance usability for all shooters, featuring:

• Real-time recognition autofocus that reduces manual adjustments
• Streamlined touch interface operations for direct menu navigation
• Tactile button design with clear differentiation

These inclusive design elements ensure professional imaging tools remain accessible to creators of all abilities while maintaining full operational capability

The FX2 will be available early August for a suggested retail price of $2,699.99 USD and $3,499.99 CAD body only or $3,099.99 USD and $3,999.99 CAD with XLR handle. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

FX2 (ILME-FX2B body only): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilmefx2b

FX2 (ILME-FX2 with XLR handle): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilmefx2

Notes:

¹ For stills. Max. 27.6 megapixels for movie.

² Sony internal tests. USB power supply, XAVC S-I (All-I), 4K 60p 10-bit 4:2:2, 25 deg C (ambient, camera when recording started), Auto power off temperature: High, Cooling fan: Auto. The maximum continuous recording time for a single movie shooting session is approximately 13 hours (a product specification limit) Actual performance varies based on settings, environmental conditions, storage, and usage. ? Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery.

³ adjustable from 0° to +90° for flexible shooting angles.

⁴ The output image will be in the APS-C size /Super 35mm equivalent angle of view.

⁵ The 5 GHz band may not be available in some countries or region

⁶ A commercially available USB-LAN adapter is required.

⁷ A USB PD compatible external power supply device with 9V/3A or higher output capacity and a USB Type-C cable that can handle 3A or more is required

⁸ Further reducing environmental impact, the product utilizes recycled packaging materials that minimize plastic content without compromising protection. These sustainable practices demonstrate our dedication to eco-conscious production while maintaining the highest quality standards.

⁹ Download of compatible language file may be necessary. Please refer to the Help Guide for details.

From Sony Electronics:

Sony Electronics Launches GP-VPT3 Multi-Function Shooting Grip and the RMT-VP2 Wireless Remote Commander

The Three-in-One Wireless Shooting Grip with Detachable Remote Commander Enhances Usability and Convenience for Greater Freedom in Capturing Videos and Still Images

SAN DIEGO, May 21, 2025 - Sony Electronics Inc. introduces the Wireless Shooting Grip/Tripod (GP-VPT3) and the Wireless Remote Commander (RMT-VP2) featuring Bluetooth® wireless technology compatible with Alpha™ Series and Vlog Camera Series. The GP-VPT3 Multi-Function Shooting Grip supports stable handheld shooting with a grip design optimized for ease of use and flexible shooting angles, accommodating cameras weighing up to 1.5 kgⁱⁱ. The grip can be used as a tripod and the remote commander can be detached and used as a remote control. ?

The ergonomically designed grip allows handheld shooting while performing key camera operations, such as zoom and focus, with one hand, regardless of dominant hand, for both still images and videos. The head mechanism allows for one-touch switching between self-portrait and outward shooting, and the tilt mechanism enables free angle adjustment.

The detachable remote commander is equipped with a MOVIE button, Zoom/Focus button, and C1 (Custom) button, allowing one-handed operation. This allows shutter operation from a distance so the photographer can be included in group photos and reduces camera shake in low-light conditions. The remote commander connects to select Sony cameras and Xperia™ smartphones with a wireless communication range of approximately 10 mⁱⁱⁱ. The grip and remote commander connect to the main unit without cables or receivers, maintaining dust and moisture proof performance during camera connection.^iv

The GP-VPT3 Multi-Function shooting grip is available in black and white options.^v The RMT-VP2 Wireless Remote Commander is also available for purchase separately.

Pricing and Availability

The GP-VPT3 Multi-Function shooting grip will be available in June 2025 for approximately $159.99 USD and $219.99 CAD and the RMT-VP2 Wireless Remote Commander for approximately $89.99 USD and $124.99 CAD.

It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

For detailed product information please visit:

GP-VPT3 Multi-Function Shooting Grip (Black): Sony | B&H

GP-VPT3 Multi-Function Shooting Grip (White): Sony | B&H

RMT-VP2 Wireless Remote Commander: Sony | B&H

Notes

ⁱ For compatible cameras, please visit: https://www.sony.net/dics/gpvpt3/ ? Interoperability and compatibility among Bluetooth® devices vary.

ⁱⁱ Lenses that can be attached to interchangeable lens cameras are limited to those with a total mass of 1.5 kg or less, including the camera body. Please note that even within the load capacity, the camera may fall over when using a tripod, depending on the lens used and the usage environment.

ⁱⁱⁱ Based on Sony's measurement environment. Actual performance may vary depending on surrounding conditions such as the presence of obstacles (metal, human bodies, etc.) or reflective surfaces, and radio wave conditions.

^iv This device is designed to be dust and drip-resistant, but it does not completely prevent the ingress of dust or water droplets.

^v The RMT-VP2 Wireless Remote Commander is available only in black.

Preorder starts at 10:00am ET, Wed Apr 23. Support this site by ordering the Sony FE 50-150mm F2 GM Lens from B&H | Sony | Adorama | Amazon (all available countries) | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Launches FE 50-150MM F2 GM

The World’s Firstⁱ Telephoto Zoom Lens with a Maximum Focal Length of 150 mm and Constant F2 Aperture Designed for Wedding, Portrait, Indoor Sports, Photo, and Video Professionals

April 22, 2025

SAN DIEGO, April 22, 2025 - Sony Electronics Inc. introduces the FE 50-150mm F2 GM (SEL50150GM), the world’s firstⁱ telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines a constant aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150MM F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.

“The FE 50-150MM F2 GM G Master marks a pivotal milestone in Sony's commitment to pushing creative possibilities,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By delivering a constant F2 aperture across its zoom range, this lens offers Sony Alpha users with an all-in-one solution that is comparable to multiple prime lenses, like a 50mm, 85mm, and 135mm. This innovation expands the versatility professionals need to capture remarkable imagery in both photography and video.”

Exceptional Image Quality and Smooth F2 Bokeh

The G Master's internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.

The FE 50-150MM F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity.

In addition, Sony's proprietary "Nano AR Coating II," applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.

Internal Zoom and Compact Design

Measuring at approximately 7-7/8 inches (200 mm) in length and weighing approximately 47.3 ounces (1,340g)ⁱⁱ, the FE 50-150MM F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens’s length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.

Fast and Precise Autofocus Performance

Equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms, the FE 50-150MM F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony's Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE trackingⁱⁱⁱ. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits, and events.

Cinematic Video Production

Designed with filmmakers in mind, the FE 50-150MM F2 GM minimizes focus breathing and is compatible with Sony's Breathing Compensation^iv feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens’s internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.

Built for durability, the FE 50-150MM F2 GM features a robust dust- and moisture-resistant design^v. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.

Pricing and Availability

The FE 50-150MM F2 GM will be available in May 2025 for approximately $3,899 USD and $5,499 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Notes

ⁱ As of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens cameras.

ⁱⁱ Excluding tripod mount.

ⁱⁱⁱ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.

^iv See camera compatibility info at: https://www.sony.net/dics/breathing/

Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

^v Not guaranteed to be 100% dust and moisture proof.

Learn more about the Sony HVL-F46RMA Wireless Radio Flash Sony HVL-F28RMA External Flash at B&H.

Preorder starts at 9:00am ET, Thu Feb 27,2025.

Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Launches the Ultra-Wide 16mm F1.8 G Full-Frame Prime Lens

Compact and Lightweight Design Meets Exceptional Optical Performance

SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 16mm F1.8 G (SEL16F18G), a full-frame E-Mount lens that combines an ultra-wide 16mm focal length with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography, and more.

"At Sony, we are committed to providing creators of all levels with a diverse range of lens options to meet their artistic and technical needs,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The 16mm F1.8 G is now the widest prime lens in our G lens lineup and pairs seamlessly with all our latest full-frame Alpha series cameras, as well as the FX3 and FX30 cinema cameras. With 79 E-Mount lenses now available, we are continuing our mission to ensure photographers, filmmakers, and creators have a breadth of high-performing lens options to bring their visions to life."

Ultra-Wide Performance with Stunning Bokeh

The 16mm F1.8 G is engineered for breathtaking, dynamic perspectives with an ultra-wide 16mm focal length. Its advanced optical construction includes two AA (Advanced Aspherical) elements to ensure razor-sharp resolution across all apertures. A combination of one Super ED (Extra-low Dispersion) glass element and three ED elements effectively suppresses chromatic aberration, delivering edge-to-edge clarity. Additionally, Sony’s optimized coating minimizes flare and ghosting, resulting in stunning image quality even in challenging lighting conditions.

With a bright F1.8 maximum aperture and an 11-blade circular diaphragm, the 16mm F1.8 G produces beautiful, creamy bokeh that enhances subject separation. Its impressive close-up performance allows for a minimum focus distance of just 0.5 ft (0.15 m) with autofocus and a maximum magnification of 0.25x. When using manual focus, these values improve up to 0.43 ft (0.13 m) and 0.30x, enabling unique wide-angle compositions with extraordinary depth.

Powerful Performance in a Compact Form

Through advanced optical engineering, including Sony’s high-precision AA lens elements, the 16mm F1.8 G maintains ultra-wide capabilities in an impressively compact and portable form factor. Measuring just 3 x 3 in (73.8 x 75 mm) and weighing approximately 10.8 oz (304 g), it offers exceptional mobility without compromising image quality. Designed for professionals on the go, this lens excels in capturing expansive landscapes and intricate architectural compositions with precision and clarity.

Fast and Accurate Autofocus

Equipped with two XD (Extreme Dynamic) linear motors, the 16mm F1.8 G delivers rapid, precise autofocus with remarkable tracking performance. A newly developed control algorithm enhances responsiveness while reducing delay and vibration, ensuring smooth, near-silent operation. This makes it an exceptional choice for both stills and video, especially when capturing fast-moving subjects.

Optimized for Stable Video

Designed with videographers in mind, the 16mm F1.8 G minimizes focus breathing for seamless focus transitions. It fully supports the breathing compensation function¹ available in compatible Sony Alpha camera bodies and pairs effortlessly with in-body Active Mode² image stabilization to ensure steady footage, even while shooting handheld or on the move. The lens also features a standard 67mm front filter thread, making it easy to integrate with a wide range of filter accessories. The compact design³ is ideal for gimbal use.

Intuitive Controls and Reliable Build

The 16mm F1.8 G offers comprehensive manual controls, including a responsive focus ring, customizable focus hold button, focus mode switch, aperture ring, and iris lock switch. The aperture ring allows for tactile exposure adjustments, while the click ON/OFF switch enhances flexibility for both photography and video applications. Built to ensure durability and reliability in challenging environments, the 16mm F1.8 G features a dust- and moisture-resistant design and a fluorine-coated front element.

Pricing and Availability

The 16mm F1.8 G will be available in April 2025 for approximately $799.99 USD and $1099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada

Notes:

¹ Camera compatibility info at: https://www.sony.net/dics/breathing/

Not available when shooting stills. Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

² Compatible models only

³ Not guaranteed to be 100% dust and moisture proof

I expect this lens to be popular, and preordering ASAP seems a good option for those wanting this incredible focal length range in an affordable lens. Preorder starts at 9:00am ET, Thu Feb 27, 2025.

Order the Sony 400-800mm FE F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Unveils Specialty 400-800mm F6.3-8 G OSS Super Telephoto Zoom G Lens: The Furthest Reaching Sony Lens To Date

Full-Frame E-Mount Lens Designed for Birding, Wildlife, and Sports Professionals

SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date¹, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an incredible 800mm for specialty shooting. The additional reach is especially beneficial for birding, wildlife, aerial, and sports photographers seeking long-range lens capabilities.

The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra telephoto zoom range. Its internal zoom mechanism ensures stable handling, while its advanced optical design delivers creamy bokeh and sharp, detailed images. With a fast and accurate autofocus system combined with a durable, versatile build, this lens is a powerful tool ideal for both photographers and videographers documenting far away subjects.

"At Sony, we are dedicated to equipping photographers and videographers with the tools they need to push creative boundaries. The 400-800mm F6.3-8 G OSS is a testament to this commitment, delivering unparalleled reach and reliability as a super telephoto within the G Series lens line-up,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By continually expanding our lens offerings, we ensure that Sony mirrorless users have the specialized gear to capture stunning imagery in even the most challenging environments."

Extended Reach, Bokeh, and Autofocus

As the newest addition to our G lens lineup, the 400-800mm F6.3-8 G OSS is designed for exceptional performance and consistency, even while extended to the furthest focal length. It is the first Alpha lens to offer a super-telephoto range of 400mm to 800mm, delivering unparalleled reach for the Sony Alpha full-frame system. For applications such as birding photography, the 400mm to 800mm zoom range allows photographers to locate subjects at the wide 400mm end before zooming in up to 800mm for tight, detailed shots. For those who need even more reach, the 400-800mm F6.3-8 G OSS is compatible with the 1.4x and 2x teleconverters², extending its range up to a staggering 1600mm.

An internal zoom mechanism maintains a balanced length and weight distribution while adjusting focal lengths—enhancing stability and handling. A smooth, responsive zoom ring allows for precise adjustments, while a carefully designed structure helps prevent accidental focal length shifts. In addition, this lens’ zoom ring features a short rotation throw which enables quick zoom adjustments essential for tracking fast-moving subjects in birding, wildlife, and sports photography.

The 400-800mm F6.3-8 G OSS is designed for exceptional optical performance, featuring an 11-blade circular aperture that produces beautifully smooth, creamy backgrounds with stunning bokeh when shooting at a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively minimize chromatic aberration, while advanced coatings suppress flare and ghosting, ensuring crisp, high-contrast images even in backlit conditions.

For fast, precise focusing, the lens is equipped with two precision linear motors, enabling seamless tracking that keeps up with the Alpha 9 III’s 120 fps³ maximum burst speed and up to 240 fps in video⁴. Its quiet operation, focus range switch, and suppressed focus breathing allow for enhanced control and make this lens an excellent choice for both photo and video use.

Enhanced Stability, Control, and Durability

The 400-800mm F6.3-8 G OSS delivers solid support for both handheld and tripod-mounted shooting. Its built-in Optical SteadyShot™ (OSS) image stabilization minimizes shake-induced blur, and when paired with an Alpha camera body featuring in-body stabilization, stability is further enhanced. Durable construction, optimized balance, and a non-removable foot maximize reliability and performance. For tripod use, the tripod mount foot allows quick rotation between horizontal and vertical orientations, offering versatility for various shooting scenarios.

Designed for high-level control and reliability, the lens features three customizable focus hold buttons positioned at 90° increments for easy access in any orientation. Full-time Direct Manual Focus (DMF) automatically engages manual focus when the focus ring is adjusted, allowing for seamless fine-tuning. The redesigned lens hood includes a lock button and filter opening, ensuring effortless operation in any environment.

Additionally, the dust- and moisture-resistant5 design enhances durability, while a fluorine-coated front element repels contaminants for easier cleaning.

Pricing and Availability

The 400-800mm F6.3-8 G OSS will be available in March 2025 for approximately $2,899.99 USD and $4,099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

(Preorder starts at 9:00am ET, Thu Feb 27) Order the Sony FE 400-800mm F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada

###

Notes:

¹ As of the February 2025 product announcement

² Sony FE 1.4x Teleconverter SEL14TC Lens and 2x Teleconverter SEL20TC Lens

³ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.

⁴ Functional compatibility may vary depending on the camera used.

⁵ Not guaranteed to be 100% dust and moisture proof

From Sony Electronics:

Sony Electronics Enhances Creators’ Cloud with Addition of Direct Transfers to Google Drive or Adobe Lightroom

SAN DIEGO, CA – Feb. 4, 2025 – Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App¹ to streamline content management for creators with new automated cloud transfer options. Based on feedback from the creative community, this latest update simplifies workflows by enabling direct uploads from select Sony cameras² to Google Drive or Adobe Lightroom, empowering creators to seamlessly integrate their work into widely used editing and storage solutions.

This release of version 2.6.0 of the Creators’ App marks another step forward in Sony’s ongoing commitment to supporting the creative process with practical, user-driven enhancements, that give creators powerful, intuitive tools to move from shooting to sharing with minimal steps, with fewer technical barriers.

Overview of Creators’ Cloud System Capabilities:

The Creators' Cloud platform enhances flexibility, control, and efficiency for photographers and videographers by offering an all-in-one platform for remote camera operation, content management, and seamless media transfer. This comprehensive ecosystem empowers modern content creators with a suite of innovative apps designed to streamline every stage of the creative process.

From capturing footage to editing and finalizing projects, the platform offers specialized tools that cater to the unique needs of photographers and videographers. The Monitor & Control (M&C) app provides real-time, mobile-based control over camera settings, ideal for complex shooting environments, while the Creators' App acts as a central hub for connectivity, facilitating camera-to-phone transfers, live streaming, and cloud uploads³. Then, for postproduction, the Catalyst Prepare Plugin accelerates workflows with metadata-driven tools for fast, precise edits, compatible with DaVinci Resolve and Adobe Premiere Pro, simplifying the editing process while delivering professional-grade results.

What’s New:

The recent updates brought further optimized workflow with features like a USB connection for stable monitoring, a Shutter Angle Display, improved iris control, and enhanced smartphone transfer options. In addition, upgraded live streaming capabilities streamline YouTube integration for faster setup and operation.

Key Feature Highlights of Creators’ App v2.6.0:

• Automatic Cloud Transfer to Google Drive or Adobe Lightroom: In response to creator requests for a faster, more seamless workflow, this new feature allows users to automatically transfer images and videos to external cloud storage providers, offering immediate accessibility for collaborative editing and organization across platforms.
• Enhanced Smartphone Transfer and Efficiency Options: The latest smartphone transfer feature enables creators to move content to their devices while shooting, ensuring uninterrupted productivity. With “differential transfer,” only new or unsent files are transferred, maximizing efficiency and reflecting Sony’s commitment to streamlining repetitive tasks.
• Expanded Storage Options Tailored to User Needs: Creators’ Cloud now provides four cloud storage plans, including a free 5GB for all Creators’ Cloud users (25GB free for Sony camera owners), and premium tiers up to 500GB, addressing the storage demands of both casual users and professionals⁴. This flexible structure responds to feedback for scalable, affordable storage solutions.
• Enhanced Remote Control via Smartphone: With advanced control options, users can now adjust camera settings directly from their⁵ mobile devices, enhancing creative flexibility. This feature continues to evolve based on the needs and insights of the Sony creator community.

These updates are available immediately and continue Sony’s mission of fostering an inclusive ecosystem that grows in response to the needs of the creator community.

To download the latest Creators‘ Cloud updates and for further details on compatibility, please visit:

https://creatorscloud.sony.net

To download the latest version of the Creator’s App, please visit: https://creatorscloud.sony.net/catalog/en-us/creatorsapp/index.html

Notes:

¹ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

² Creators’ App supported cameras include FX3, FX30, a1 II, a1, a9 III, a7R V, a7S III, a7 IV, a7CR, a7C II, a6700, ZV-E1, ZV-E10 II, ZV-1 II, ZV-1F, ILX-LR1. For other models not listed, Imaging Edge Mobile app is available. Monitor & Control App supported cameras include BURANO, PXW-Z200/HXR-NX800, FX6, FX3, FX30, a1, a9 III, a7R V, a7S III, a7 IV, ZV-E1. App compatibility may require a camera firmware update. See sony.com/electronics/support/downloads to download the latest camera firmware.

³ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

⁴ A portion of which is used for data management functions.

⁵ Creators’ App supported cameras include FX3, FX30, a1 II, a1, a9 III, a7R V, a7S III, a7 IV, a7CR, a7C II, a6700, ZV-E1, ZV-E10 II, ZV-1 II, ZV-1F, ILX-LR1. For other models not listed, Imaging Edge Mobile app is available. App compatibility may require a camera firmware update. See sony.com/electronics/support/downloads to download the latest camera firmware.

Support this site by ordering the Sony FE 28-70mm F2 GM Lens at B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Announces Its First Constant F2 Aperture Zoom Lens: The Full-Frame 28-70mm F2 G Master™

The Unique Combination of a Versatile Focal Range, Large F2 Aperture, and Compact Form Factor

SAN DIEGO, Nov. 19, 2024 - Sony Electronics Inc. introduces the 28-70mm F2 G Master, the first¹ Sony zoom lens with a constant F2 aperture and 77th lens in the Sony E-Mount lineup. This full-frame lens offers a versatile focal range from 28mm to 70mm while delivering prime-like² bokeh with its constant F2 aperture. Despite its wide aperture and zoom range, the 28-70mm F2 G Master remains compact, lightweight, and well-balanced, making it ideal for both photography and video applications. This combination of zoom range, large aperture, and compact design makes this an innovative and versatile lens for portrait, sports, wedding, event, and video professionals.

“Our goal with the 28-70mm F2 G Master was to create a high-performing zoom lens that could be a strong single lens alternative to multiple primes,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “We prioritized a lightweight design during the engineering process as we knew that was a critical factor for real-life, practical use. And in a manner that only Sony can do, we were able to deliver a small, standard F2 zoom lens that does not sacrifice image quality. We’re proud to add this to our G Master series and believe it is one of the most innovative lenses ever offered to professionals.”

Sharp Imagery and Beautiful Bokeh

The 28-70mm F2 G Master produces extremely sharp corner-to-corner results throughout the entire zoom range, even while shooting wide open at F2. The high-resolution output is made possible by the three XA (extreme aspherical) elements and three aspherical elements built within the lens that minimize aberrations. The lens also features a floating focusing system that helps maintain internal stability. This focusing mechanism enables an impressive minimum focusing distance of up to 14.8 inches (0.38m) throughout the entire zoom range.

Staying true to the G Master lens lineage, the lens’ aperture up to F2 produces extraordinary bokeh, ideal for creating images that showcase a shallow depth of field. The 28-70mm F2 amplifies the G Master bokeh standards through a newly designed 11-blade circular aperture unit. Chromatic aberrations, which cause color fringing within photos, are effectively minimized with three Super ED (extra-low dispersion) elements and one ED element built within the lens. Additionally, Sony’s Nano AR Coating II reduces flare and internal reflections, ensuring clear images, even when strong light sources are present in the frame.

Compact, Lightweight Design Without Compromising Quality

The 28-70mm F2 G Master is one of the most advanced mirrorless camera lenses manufactured with a total 20 different lens elements arranged within 14 internal groups. Despite the advanced optical design, the lens remains compact at 3.6 x 5.5 inches (92.9 x 139.8mm) and lightweight at approximately 32.3 ounces (918g). The combination of imaging performance and a compact form factor offers an innovative solution that meets the demands of industry professionals.

Precise Autofocus Tracking with Instant Response

Reliable and responsive autofocus is delivered through the lens’ four XD (extreme dynamic) linear motors powered by advanced control algorithms. This smooth performance system provides accurate and quick focus tracking, often essential in many professional use cases like weddings and sports. This lens is fully compatible with Sony’s Alpha 9 III‘s high-speed continuous shooting capabilities of up to 120 frames per second³ with AF/AE (autofocus/autoexposure) tracking, even while zooming.

Designed for High-Performance Video Shooting

Along with its F2 aperture, the zoom range of the 28-70mm G Master provides a versatile video option that can cover standard field-of-view shots and tighter compositions up to 70mm. This lens minimizes focus breathing through its build and compatibility with the Breathing Compensation feature on various Alpha bodies⁴. Its high autofocus performance ensures reliable focus even when recording in high frame rates up to 4K 120p / FHD 240p⁵. Additionally, the XD linear motors and newly developed aperture unit operates silently, preventing any lens noise from being captured during filming.

The lens is ideal for gimbal use with a minimal zoom extension of approximately .68 inches. The compact form factor and short external zoom helps maintain gimbal balance, even at varying focal lengths.

Operability and Reliability for Versatile Control

Key control features include Linear Response MF for intuitive manual focusing, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. The lens also offers two customizable focus hold buttons, an iris lock switch, and an AF/MF switch. The 28-70mm F2 G Master has an 86mm filter diameter and a convenient window on the lens hood for variable filter adjustments.

For durability, all buttons and switches are sealed with silicone gaskets, and critical areas are designed to resist dust and moisture⁶. This ensures reliability, even while using in challenging outdoor environments. Additionally, a fluorine coating on the front element repels contaminants for easy cleaning.

Pricing and Availability

The 28-70mm F2 G Master will be available in December 2024 for approximately $2,899.99 USD and $3,999.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

¹ As of the November 2024 announcement, Sony survey

² Sony survey

³ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary depending on the lens used in the AF-C focus mode. Refer to Sony’s lens compatibility support page for details.

⁴ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. See camera compatibility info at: https://www.sony.net/dics/breathing/

⁵ Depending on the camera and settings used.

⁶ Not guaranteed to be 100% dust and moisture proof

Support this site by ordering the Sony Alpha 1 II (or anything else) from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Announces Second-Generation Flagship Alpha 1 II

A Combination of High Resolution, Speed, and AI Recognition Designed for Professionals

SAN DIEGO, Nov. 19, 2024 – Today Sony Electronics Inc. introduces the Alpha 1 II, its new flagship full-frame camera. This mirrorless camera brings together some of the most requested and beloved features of Sony's high-end camera lineup into one body, designed to be the most reliable and strongest choice for any professional application. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers. Designed for professionals at the top of their game, the Alpha 1 II is an ideal hybrid tool for photojournalism, wildlife, sports, portraiture, weddings, and commercial work.

Key features of the Alpha 1 II include:

• High-resolution full-frame Exmor RS® stacked CMOS sensor with an approximate effective 50.1 MP (megapixels)
• Up to 30 fps (frames-per-second) blackout-free continuous shooting with AF/AE (autofocus/autoexposure) tracking¹
• AI processing unit bringing advanced AI-based subject recognition performance and a new “Auto” recognition mode that automatically detects subjects
• High-speed anti-distortion shutter reduces rolling shutter effect for clear undistorted images
• Pre-Capture of up to one second² and Continuous Shooting Speed Boost
• Improved optical image stabilization of up to 8.5 stops (center) and 7.0 stops (periphery) for still images and a new Dynamic active Mode for videos
• Updated processing algorithms for improved image noise reduction at mid-to-high ISO sensitivities
• Up to 8K 30p / 4K 120p and 10-bit 4:2:2 video recording with Breathing Compensation, Auto Framing, and import User LUTs
• Updated ergonomics and a lightweight design of approximately 743 grams (1 lb, 7.3 oz)

“The original Alpha 1 was a groundbreaking release in 2021, and since then Sony has continued to raise the bar, year over year. When developing the successor to our esteemed flagship model, we made it our mission to incorporate feedback from the industry and the community of Alpha 1, Alpha 7R V and Alpha 9 III users. The result is a powerhouse of a camera - our highest-performing, most balanced, utilitarian tool on the market,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The Alpha 1 II stays true to the Alpha 1’s foundational core of high resolution and speed but is amplified with a dedicated AI processing unit and enhanced ergonomics. It is sure to be seen as Sony’s strongest and most reliable hybrid camera ever created.”

High Resolution, Speed, and AI Combination

The Alpha 1 II camera’s exceptional reliability and versatility arises not just from strength of any single feature, but from the combination of its resolution, speed, and AI capabilities coexisting to amplify one another. Here is a breakdown of each:

High Resolution: The Alpha 1 II produces high-resolution images with a wide dynamic range through the full-frame Exmor RS® stacked CMOS sensor with approximately 50.1 effective MP resolution. This resolution performance is further enhanced by the latest BIONZ XR® image processing engine. With a separate AI processing unit handling many of the subject recognition capabilities, the camera’s image processing engine now has increased bandwidth to enhance other features.

Speed: The camera offers blackout-free high-speed continuous shooting with AF/AE tracking at up to 30 fps⁶, which can track complex movements with AF/AE calculations at up to 120 times per second⁷. The camera also includes the highly requested Pre-Capture function, which allows images to be captured up to one second before the shutter button is pressed⁸. For additional high-speed performance, users can activate the Continuous Shooting Speed Boost feature that can temporarily increase frame rates in high-action moments.

AI Processing Unit: The Alpha 1 II features Sony’s acclaimed AI processing unit, enabling Real-time Recognition AF. This technology strengthens Sony’s legacy of industry-leading auto focus and allows the user to accurately track animals, birds, insects, and various vehicles. It also introduces Sony’s human pose estimation, that instantly recognizes and tracks a person’s head and torso even when they’re moving or looking away. The Alpha 1 II also brings the latest evolution to Sony’s Real-time Recognition AF, featuring a new “Auto” mode that enables automatic subject recognition without the need to select a specific subject mode⁹.

Stable Performance and Advanced Video Capabilities

A major advancement of the Alpha 1 II is the improved optical image stabilization of up to 8.5 stops in the center (compared to 5.5 stops on the original Alpha 1) and 7.0 stops in the periphery¹⁰. The high-speed anti-distortion shutter minimizes rolling shutter effect, delivering clear, undistorted images. The camera also features updated processing algorithms that reduce noise at mid-to-high ISO sensitivities without sacrificing image detail.

The Alpha 1 II maintains the same impressive video capabilities of its successor with the ability to shoot up to 8K 30p with 10bit 4:2:2 color depth, as well as high frame recording capabilities of 120p for 4K. In addition, it features a newly supported Dynamic active Mode for increased stability of video capture¹¹. The camera has a variety of features that support streamlined video creation including Breathing Compensation, Auto Framing, and import User LUTs capabilities.

Improved Ergonomics and Workflow Operability

The Alpha 1 II has been redesigned based on customer feedback including an evolved 3.2-type LCD monitor with a highly requested 4-axis multi-angle that can be freely adjusted to any angle. The Alpha 1 II’s camera body design has improved ergonomics, with many design elements borrowed from the acclaimed Alpha 9 III. Design evolutions include the grip, an enhanced quick release shutter button, and an additional “C5” custom button for added convenience. In addition, the camera is compatible with the VG-C512 vertical grip that provides additional ergonomic support and extended battery performance.

For professionals seeking real-time image transfer solutions, the Alpha 1 II supports 2.5GBASE-T via wired LAN. Images and videos can be transmitted via stable, high-speed 5G communication when the camera is paired with Sony’s PDT-FP1 portable data transmitter (sold separately). Additionally, images and videos can be automatically transferred direct to Adobe Lightroom™ or Google Drive™ through the latest version of Sony's cloud storage service, Creators' Cloud¹³.

In a world of expanding technology and increasing AI, the ability to authenticate a photograph is now more critical than ever before. Images captured with the Alpha 1 II will be compatible¹⁴ with Sony’s Camera Authenticity Solution that stores detailed camera information¹⁵ within the image files. This aids media agencies and photojournalists in their growing fight against manipulated imagery and AI-generated fakes. This solution will be available through a separate upgrade license and scheduled after December 2024¹⁶.

Additional Accessories and Plastic-Free Packaging

For additional battery support, the Alpha 1 II comes with the new BC-ZD1 Dual-Battery Charger that rapidly charges two Z batteries (model NP-FZ100) simultaneously in 155 minutes to full charge¹⁷. In addition, the Alpha 1 II includes a new deep-type padded eyepiece cup (model FDA-EP21) accessory for an alternative viewing support option. A standard eyepiece comes attached to the camera by default but can be swapped with the deep pad option based on the user’s preference.

The Alpha 1 II is the first Alpha series camera (excluding ZV series cameras) to use Sony’s Original Blend Material for eco-conscious packaging. The materials used for packaging are a unique mix of bamboo, sugarcane, and recycled paper. This makes the packaging entirely free of plastic¹⁸.

Pricing and Availability

The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Notes:

¹ When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

² Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions.

³ CIPA 2024 standards. Pitch/Yaw/Roll compensation. FE 50mm F1.2 GM lens. Long exposure NR off.

⁴ Dynamic Active Mode is not available when shooting in 8K or at frame rates of 120 fps or higher.

⁵ Including a battery and standard media card.

⁶ When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

⁷ At shutter speeds of 1/125 sec. or higher. May be less depending on shooting conditions and the lens used.

⁸ Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions.

⁹ When Auto is selected the camera will normally recognize the subject type automatically, but the wrong type may be selected in some situations. In such cases manually selecting the intended subject type may solve the problem.

¹⁰ CIPA 2024 standards. Pitch/Yaw/Roll compensation. FE 50mm F1.2 GM lens. Long exposure NR off.

¹¹ Dynamic Active Mode is not available when shooting in 8K or at frame rates of 120 fps or higher.

¹² The VG-C5 vertical grip is sold separately.

¹³ Priory settings in the Creators' Cloud mobile application "Creators' App" or "Creators' Cloud Web" is necessary. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. For regional app/service availability, click here https://creatorscloud.sony.net/catalog/en-us/servicearea.html

¹⁴ The Camera Authenticity Solution is available through a separate upgrade license, and this will be supported in a camera software update after December 2024. As of the announcement day, support for the Camera Authenticity Solution is available to select media.

¹⁵ Metadata including provenance information, authenticity of the image captured with the camera, and 3D depth information are embedded into the captured image as an in-camera digital signature.

¹⁶ The Camera Authenticity Solution is available through a separate upgrade license, and this will be supported in a camera software update after December 2024. As of the announcement day, support for the Camera Authenticity Solution is available to select media.

¹⁷ Simultaneous two-battery charging requires a USB PD (30 W min.) compatible power and cable (3 A min.) The CHARGE lamp will turn off when battery charge level exceeds 90% (operational charge). Continue charging for another 30 minutes to achieve a full charge. Actual performance varies based on settings, environmental conditions, and usage.

¹⁸ Not including materials used in coatings and adhesives.

Stop back here on Tuesday, November 19th at 9:00 EST (6:00 PST, 14:00 GMT, 23:00 JST) for the Sony Alpha 1 II reveal.

Be sure to support this site using the provided links to order the Sony Alpha 1 II at B&H.

Learn more about the Sony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries and DC-C1 DC Coupler and preorder at B&H.

From Sony Electronics:

Sony Electronics Announces the Next-Generation ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II Lens Kit

The Newest APS-C Camera in Sony’s ZV Series Brings Highly Requested Features and Updates to the Top-Selling Mirrorless Camera

July 10, 2024

SAN DIEGO, July 10, 2024. Sony Electronics launches the ZV-E10 II, the second generation of the top-selling mirrorless ZV-E10 cameraⁱ. The original ZV-E10 is a staple APS-C camera in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen – and builds on it to increase sophistication and ease of use.

The ZV-E10 II’s internal hardware has been improved from its predecessor with an upgraded 26-megapixel (MP) (approx. effective) Exmor R™ CMOS sensor and adoption of Sony’s latest BIONZ XR™ image processing engine. A few additional updates to this model include improved autofocus and video capturing capabilities: Cinematic Vlog Settingⁱⁱ, a new vertical format user interface (UI), an upgraded large-capacity Sony Z battery for improved stamina and improved connectivity for easy live streaming and data transfer. Staying true to the ethos of the ZV Series, this camera has been redesigned to streamline the content creation process even further, enabling creators to focus less on camera settings and more on their art and creativity. It is compact and lightweight and fits into a creator’s hand with ease, weighing in at approximately 377 gramsⁱⁱⁱ.

In addition, the E PZ 16-50mm F3.5-5.6 OSS II (SEL1650/2) is announced, a compact APS-C power zoom lens which will be available separately or as part of the ZV-E10 II’s camera kit. The upgraded kit lens is lightweight and offers improved autofocus (AF) and video performance compared to the first-generation model.

“From the beginning, the goal of the Sony ZV line was to create cameras that produced high-quality results while being extremely easy to use. Today, the ZV line continues to uphold that standard, but we’re taking it a step further,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Our aim with the advancements of the ZV-E10 II is to inspire creators to develop or recreate their own unique style through features like personalized Creative Looks and Cinematic Vlog Setting. We are continually evolving our technology to help creators of all skill levels bring their visions to life.”

Create Your Own Photo and Video Aesthetic

The ZV-E10 II features two key functions designed to produce premium-looking content straight from the camera, Creative Looks and Cinematic Vlog Setting. When shooting both stills and videos, users can instantly enhance their images by selecting any of the ten Creative Look options: Standard (ST), Portrait (PT), Neutral (NT), Vivid (VV), Vivid 2 (VV2), Film (FL), Instant (IN), Soft Highkey (SH), Black & White (BW), and Sepia (SE). Each of these looks are further customizable and can be edited through eight different parameters, allowing creators to fine-tune their content. Once customized, creators can save up to six custom styles directly in the camera for easy access and reuse.

The ZV-E10 II allows creators to produce premium, cinematic video content with a single touch using the Cinematic Vlog Setting. This feature automatically adjusts the aspect ratio, frame rate, and AF transition speed to optimal settings for cinematic video capture. Additionally, creators can enhance their footage by selecting from five “Looks”, such as S-Cinetone™ that enhances skin tones, and applying one of four “Moods”^iv, that emphasize specific colors, offering extensive options to maximize creative expression.

Key Camera Specifications

• 759-point Focal Plane Phase-detection AF^v with Real-time Eye AF for Human/Animal/Bird and Real-time Tracking
• Backside illuminated 26MP Exmor R CMOS sensor offering an ideal combination of high sensitivity and low noise with an ISO range from 100 to 32000^vi
• APS-C interchangeable lens camera compatible with over 70 Sony E-mount lenses
• High-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K footage at up to 60p^vii
• Active Mode^viii electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K
• Upgraded large-capacity Z battery (NP-FZ100), allowing continuous movie recording^ix for up to 195 minutes per charge

Additional Features to Streamline Content Creation

• New Vertical User Interface (UI) that auto rotates from horizontal to vertical orientation to streamline vertical content creation. When paired with the vari-angle LCD monitor, users can create and view their content from any angle
• With 4K 60p capture and up to 120p capture in clear XAVC-S Full HD quality, the user can record stunning motion sequences using the S&Q modex at 5x slow motion (24p playback)
• Product Showcase Setting which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item being highlighted
• Background Defocus Function to adjust the depth of field and create bokeh within the background with a single touch
• Face Priority Auto-Exposure immediately detects faces and adjusts the exposure to optimize facial brightness, even while actively recording in changing lighting scenarios
• Soft Skin Effect smooths the appearance and reduces blemishes on the subject’s skin
• Stress-free connectivity with the USB 3.2 Type-C® (SuperSpeed USB 5 Gbps) port also allows high-speed wired transfer to a compatible smartphone or PC through the Creators App for easy post-production and sharing on social media^xi
• Time-lapse sequences^xii can be created in-camera and the exposure interval can be set from 1 second to 60 seconds^xiii
• Advanced, onboard 3-capsule microphone with selectable directivity (previously debuted in the ZV-E1) for capturing clear, high-quality audio. Users can select “Auto” or choose from “Front”, “Rear”, or “All Directions” for the audio directivity depending on the environment and recording scenario settings
• Supplied with the camera, is a windscreen to reduce noise when shooting in windy conditions
• Multi-interface (MI) shoe allows for simple connection to an external microphone for additional audio options, if needed
• Livestream through the support of 5 GHz^xiv Wi-Fi connectivity
• Sony’s Screen Reader function^xv, which reads menus and video playback screens aloud to assist operations, and a menu Magnify Display function are included to provide accessibility solutions
• Designed with Environmentally Friendly Principles in Mind

The ZV-E10 II camera body is made from recycled materials, including SORPLAS™ ^xvi, reducing environmental impact without sacrificing functionality. The individual packaging is made from Sony's unique recycled paper "Original Blended Material" that uses materials such as bamboo, sugar cane fiber, and recycled paper collected from the market. Over the past 11 years, Sony has replaced approximately 395 tons^xvii of virgin plastic with recycled plastic in digital cameras and digital video cameras.

Main Features of the Versatile E PZ 16-50mm F3.5-5.6 OSS II

The E PZ 16-50mm F3.5-5.6 OSS II is Sony’s 75th E-mount lens and an ideal kit lens solution for the new ZV-E10 II due to its compact size and versatile range (35 mm full-frame equivalent focal length: 24-75 mm). High-resolution performance is achieved by four aspherical elements and one ED (Extra low Dispersion) element in an effective optical design. With a minimum focusing distance of 9.8 inch (0.25 m) (wide)/ 11.8 inch (0.30 m) (tele) and maximum magnification of 0.215x, the E PZ 16-50mm F3.5-5.6 OSS II offers versatile close-up performance to capture details. It retracts to a total length of approximately 1.25 inches (31.3 mm) when camera power is turned off. Due to its diminutive size and low weight of approximately 3.8 oz. (107 grams) it is a portable lens that can support day-to-day shooting.

Smooth, useful power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization^xviii, including Active Mode, to minimize blur in movies. The E PZ 16-50mm F3.5-5.6 OSS II supports in-body breathing compensation^xix to minimize shifts in angle of view while focusing for smooth, stable footage.

Pricing and Availability

The ZV-E10 II will be available at the end of July 2024 for a suggested retail price of $999 USD ($1,399 CAD) for the camera body only, and $1,099 USD ($1,499 CAD) for the kit. The E PZ 16-50mm F3.5-5.6 OSS II in black will be available in August 2024 for a suggested retail price of $299 USD ($399 CAD). They will be sold directly through Sony.com and other Sony authorized dealers throughout North America.

Orders

Preorders will be accepted starting Thu, Jul 11, 2024 at 10:00am ET.

Order the Sony ZV-E10 II and Sony E PZ 16-50mm f/3.5-5.6 OSS II Lens at B&H.

Order the Sony ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II Lens direct from Sony.

Order the Sony ZV-E10 II and Sony E PZ 16-50mm f/3.5-5.6 OSS II Lens at Wex.

Notes:

ⁱ Sony’s Alpha ZV-E10 is #1 in Mirrorless Cameras. Source: Circana, Retail Tracking Service, 12 months ending December 2023, U.S. unit sales

ⁱⁱ Available in the movie and S&Q modes. Not available for XAVC S-l 4K recording in S&Q mode.

ⁱⁱⁱ Weight included with battery and SD card.

^iv Mood is not available when the [Mono] Look is selected.

^v When shooting stills. The number of AF points depends on the shooting mode.

^vi Expandable to ISO 50 - 102400 when shooting stills. ISO range is 100 - 6400 when SteadyShot is set to Active.

^vii Recording frame rates are listed as integer values, but the actual frame rates are as follows: 24p = 23.98 fps, 30p = 29.97 fps, 60p = 59.94 fps, and 120p = 119.88 fps.

^viii Slight image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 fps/100 fps or higher, including S&Q. ISO range is 100 - 6400 when SteadyShot is set to Active in movie mode.

^ix When the battery is fully charged, using the E PZ 16-50mm F3.5-5.6 OSS II and recording in XAVC S HD 60p 50M 4:2:0 8-bit. Actual performance varies based on settings, environmental conditions, storage, and usage. ? Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery.

^x Audio recording is not available in the S&Q mode.

^xi The Creators' App is required for transfer to a smartphone. Visit https://www.sony.net/cca/ for information on regional availability. The server info and stream key for the streaming service to be used must be registered before use. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

^xii Shooting time will vary according to conditions. Use the [Interval Timer] function to shoot time-lapse sequences at long intervals (e.g. 10 minutes or more).

^xiii Maximum shooting interval is 6 seconds when shooting 4K.

^xiv 5 GHz communication may be restricted in some countries and regions.

^xv Supported languages differ depending on the sales region.

^xvi Depending on the time of production, SORPLAS™ may not be used for some parts.

^xvii ? According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023.

^xviii See camera compatibility (Image stabilization with body-lens coordinated control) info at: https://www.sony.net/dics/fnc1002/

^xix Please refer to support page; https://support.d-imaging.sony.co.jp/www/cscs/function/compatibility.php?area=jp&lang=en&cs_ref=slct_lang&fnc=1001

From Sony Europe:

Reuters selects Sony cameras for its worldwide video group equipment

Reuters’s global network of on location reporters will be using the Alpha 7S III and PXW-Z280 cameras starting this year to bring world events to everyone.

Weybridge, June 12th, 2024 – Sony is delighted to announce that Reuters, one of the largest news agencies in the world, has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journalists across the world. The fleet will be using Alpha 7S III, and PXW-Z280 as their main shooting kit, paired with UWP-D wireless audio.

Since its launch, the Alpha 7S III has established itself as a go to camera for on location content creators needing a compact form factor and exceptional picture quality. In this instance, the advanced autofocus performance for hybrid use, together with its outstanding low light performance were key features in Reuters’ decision making. Sony’s E-Mount strategy will also provide journalists with the flexibility to capture images in their truest form, when perfectly paired with the vast options of Sony lenses of their choosing, including the SEL2470GM2.

The PXW-Z280 has become an industry standard, thanks to its ease of use, electronic variable ND filter and Sony’s Instant HDR workflow, eliminating the need for colour grading. Its advanced network features and multiple format support means it can easily, securely, and wirelessly fit into a cloud-based news gathering workflow.

Both cameras benefit for the connectivity features needed to easily connect to the cloud for seamless and reliable content transfer, from the capture location back to the remote broadcast unit, particularly critical for news gathering, with its emphasis on speed.

The cameras and associated equipment started shipping to 23 Reuters locations across the world from April 2024.

This investment from Reuters is a testament to the long-standing relationship between Reuters Sony, powered by Sony’s in-depth knowledge of on the terrain requirement from journalists and Reuters mission to provide timely and quality news. Sony’s Media Backbone Hive is already in use at Reuters as its main multi-platform news production system.

Gildas Pelliet, Imaging and Professional Solutions, Sony Europe, commented: “We are delighted that Reuters has chosen Sony for this key piece of their technological ecosystem. In pressured environments, nothing is more important for a news organisation than to be reliable and timely. This is where reliability, picture quality and cloud-based workflows become crucial – and those are the qualities we have brought to our cameras and workflow solutions.

From Sony:

Sony Announces Major Update to Monitor & Control App with Expanded Compatibility and Enhanced Features

SAN DIEGO, CA – May 30, 2024. Sony Electronics announces the release of Monitor & Control (M&C) app version 2.0.0, an updated offering for Creators’ Cloud for individuals, bringing a suite of powerful new features and expanded compatibility for filmmakers and content creators. This latest update underscores Sony’s commitment to delivering innovative tools that enhance the creative process.

The “Monitor & Control" mobile app for visual content creators supports a myriad of Cinema Line and Alpha cameras, and enables wireless monitoring, precise exposure adjustment, and intuitive focus control on smartphones and tablets, effectively transforming these devices into wireless monitors with professional camera controls. Key features include real-time exposure monitoring, customizable histograms and waveforms, remote control of camera settings, and advanced color settings, providing creators with a more flexible workflow without needing a separate external monitor. It also offers intuitive focus controls, enabling touch focus, autofocus sensitivity adjustments, and Real-time Tracking directly from a mobile device. The on-screen control bar provides precise manual focus adjustments, with configurable settings for focus transition speeds, limits, and magnification.

Expanded Compatibility:

The M&C v2.0.0 app now supports a wider range of camera models, including BURANO, FX6, FX3, FX30, a1, a9 III, and a7S III. This expansion ensures more creators can benefit from the advanced monitoring and control capabilities offered by M&C.

Multi-Camera Monitoring:

Exclusive to iPad OS, the Multi-Camera Monitoring feature allows setting adjustments, control and display of up to four cameras. This function supports both wired and wireless connections through Wi-Fi routers or hotspots, providing flexibility for various shooting environments.

Key Improvements for BURANO and FX6:

• Monitoring Resolution: Enhanced support for FX6, bringing it on par with other high-end models.
• Exposure Monitoring: New support for BURANO and FX6, enabling precise exposure adjustments with tools like waveform, false color, histogram and zebra.
• LUT Import: FX6 now supports Look-Up Table (LUT) import directly from mobile devices, allowing real-time application to live view.

Enhanced Monitoring Features:

• Full Screen Monitoring: Provides an unobstructed view of live images across all supported models.
• Focus Map: Available for FX6, this feature offers intuitive focus control by visualizing depth settings.

User Interface Improvements:

• Simple UI: The updated interface matches the camera body design of CineAlta cameras, ensuring an intuitive user experience.
• Intuitive Controls: Frequently used settings can easily be controlled from a smartphone or tablet including; frame rate, sensitivity, shutter speed, ND filter2, look, and white balance.
• Focus Modes Integration: Seamlessly control focus while monitoring.
• Improved White Balance Settings UI: Allows for more accurate adjustments of Kelvin scale.
• Anamorphic De-Squeeze Display: Correctly displays images shot with anamorphic lenses.
• Grid Line: Assists in composing shots with a thirds grid overlay.

Tool Menu Enhancements:

Users can select and customize up to three tools for their screen, including advanced adjustments for options like waveform, histogram, false color, zebra, de-squeeze, grid lines, and rotation.

The “Monitor & Control" mobile app is available for iOS and Android devices.¹

Notes:

¹ Some cameras will require latest firmware update. Please check the website for compatible camera software versions.

² FX6 and BURANO

From Sony Electronics:

Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens

A constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a wide-angle zoom range and excellent portability

SAN DIEGO. April 16, 2024 – Sony Electronics is pleased to announce the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s a™ (Alpha™) E-mount cameras. This latest addition delivers sharp imagery from 16 mm through 25 mm while maintaining a maximum aperture of F2.8 over the entire zoom range. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens that Sony has produced to date. The compact design is a signature feature of Sony’s G lens series and makes it a highly portable lens option.

The FE 16-25mm F2.8 G’s wide-angle lens offers photographers and videographers an expanded range of creative expression, allowing them to capture a variety of subjects including landscapes, architecture, portraits, and selfie-shooting. This new addition follows the FE 24-50mm F2.8 G standard zoom lens announced February 2024, both offering many of the same characteristics including filter diameter, aperture, and compact size and weight.

“The FE 16-25mm F2.8 G was designed to offer creators a wide-angle lens option that perfectly balances large-aperture, compact form factor, and high-image quality. This is the 73rd addition to our E-mount lens line-up, and just another step in our commitment to providing photographers and videographers with the perfect lens solutions for their specific needs,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 16-25mm F2.8 G is a fantastic lens with high-resolution performance, beautiful bokeh, and high precision autofocus. It is a perfect companion to the Alpha 7C R and Alpha 7C II compact full-frame camera bodies, and together they offer an unbeatable lightweight set-up.”

Key Features of FE 16-25mm F2.8 G

The FE 16-25mm F2.8 G features an impressively compact and lightweight design with a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of f67 mm, and weight of approximately 409g.

This lens incorporates advanced optical technology to deliver exceptional image quality across the entire frame. By incorporating three Extra-Low Dispersion (ED) elements and four aspherical lenses (including one ED aspherical lens), the lens design effectively minimizes various optical aberrations, including chromatic aberration.

The FE 16-25mm F2.8 G combines an 11-blade circular aperture and the optimization of spherical aberration to produce the signature smooth bokeh known to the G lens series. Moreover, it offers functional close-up shooting capabilities with a minimum shooting distance of 0.18m and a maximum magnification of 0.20x when using autofocus (AF)ⁱ.

The lens is equipped with two linear motors that enable exceptional autofocus performance, delivering high-speed, high-precision, and quiet focusing capabilities, even when capturing fast-moving subjects. These linear motors ensure swift and accurate focusing, allowing photographers and videographers to maintain sharpness and clarity in their images and videos, even in challenging shooting situations. Furthermore, it supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature capable of being used when paired with the Alpha 9 III full-frame mirrorless cameraⁱⁱ.

The FE 16-25mm F2.8 G excels in video performance, ensuring smooth and precise focusing even when shooting high-frame-rate videos such as 4K120p or FHD240pⁱⁱⁱ. The lens is equipped with linear response manual focus (MF), allowing videographers to make precise focus adjustments with ease. Additionally, it supports in-body Active Mode Image Stabilization^iv and Focus Breathing to optimize video capture.

The lens is equipped with practical and user-friendly functionality including a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and a focus mode switch. The FE 16-25mm F2.8 G’s design is dust and moisture resistant^v, and includes a fluorine coating to further prevent dirt from sticking to the front surface of the lens.

Pricing and Availability

The FE 16-25mm F2.8 G will be available for pre-sale April 17, 2024, and purchase May 10, 2024. It will retail for approximately $1,199.99 USD and $1,599.99 CAN, at a variety of Sony's authorized dealers throughout North America.

Orders

Sony FE 16-25mm F2.8 G Lens at B&H | Sony | Adorama | WEX

Introduction video:

Notes:

ⁱ Maximum magnification is 0.2x (AF)/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF) / 0.17 m (0.56ft) (MF) at the 16 mm end of the range and 0.24 m (AF) (0.79ft) / 0.22 m (0.73ft) (MF) at the 25 mm end of the range for superb wide-angle close-up performance.

ⁱⁱ Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

ⁱⁱⁱ Depends on the camera used.

^iv Compatible models only.

^v Not guaranteed to be 100% dust and moisture proof.

From Sony Electronics:

Sony Electronics’ Launches Camera Remote SDK Firmware Updates

Version 1.12 Provides Remotely Managed Menu Settings and Camera Control Through Wi-Fi Enabling Remote Control of a Wide Range of Digital Cameras through ISO- Standard PTP Protocol

SAN DIEGO. April 12, 2024 – Today, Sony Electronics launched a new version (Version 1.12) of the previously released Camera Remote SDK (Software Development Kit), bringing more features and Wi-Fi connection amongst other improvements. Additionally, new Camera Remote Command capabilities enable remote control of a wide range of 29 digital camerasi. Through this new specification document, Sony removes restrictions to third-party software development and supports the creation of software that remotely controls Sony’s digital cameras, including shooting, monitoring, and file transfer. These updates are available at no cost through the link here: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

Camera Remote SDK is a high-level command system designed for development efficiency that enables operation and control of Sony digital cameras using dedicated API provided by Sony. This is ideal for use with high-level APIs to efficiently develop programs. This package includes software modules, API references, and sample code.

Version 1.12 expands the capabilities of compatible models (Alpha 1, Alpha 7S III and Alpha7 IV) and now also supports the a9 III, a full-frame interchangeable lens camera with Global Shutter technology. It provides a more efficient workflow when using Sony digital cameras to take remote photographs in the B2B market, like inspections and surveys and e-commerce.

Version 1.12 and later supports the following features:

1. In addition to USB and Ethernet connections, it also supports Wi-Fi, making it possible to use it even in environments where wired connections are difficult, expanding the range of use.

2. Approximately 100 types of functionsii will be expanded for automation will be added such as: remote key operations, newly added Fn Menu operation and Custom key, etc.

In addition, it supports switching the memory card slot for recording still images and videos according to the shooting situation and switching the ISO AUTO upper/lower limit according to the shooting environment.

Camera Remote Command

Camera Remote Command enables remote control of cameras using a communication protocol that is Sony's proprietary extension of the ISO standard PTP (Picture Transfer Protocol). This increases convenience when operating camera products from different brands with a single software, or when applying existing software to Sony’s digital cameras. This package includes command references and sample code for developers. Some of the users could be healthcare system development integrators, ITS integrators or photobooth photography system developers, and more.

Both "Camera Remote Command" and "Camera Remote SDK" will be collectively called "Camera Remote Toolkit." Developers can choose the most suitable method according to their development purpose and application.

For more information and to download Camera Remote Toolkit, please visit the URL below.

https://support.d-imaging.sony.co.jp/app/sdk/en/index.html Notes:

i For the full list of compatible cameras, please see: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

ii Currently, the models that support this function are the A1, A7S III and A7 IV. For details on the functions, please check the specifications included with the SDK. Future supported models will be announced in upcoming updates to the API reference.

From Sony Japan (translated):

Information on digital single-lens camera a9 III paid customization service

Thank you for using Sony products.

We will begin offering a paid customization service to adjust the release stroke for the digital single-lens camera a9 III and a9 III compatible vertical grip VG-C5.

[Target product model name]

Digital single-lens camera a9 III “ILCE-9M3”
Vertical grip “VG-C5”

[Service start date]

Applications will start from Monday, April 15, 2024.

[Customization content]

Digital single-lens camera a9 III "ILCE-9M3"

Only full press (release) can be selected from 2 levels (default state, shallow).

Vertical position grip "VG-C5"

Only full press (release) can be selected from 2 levels (default state, shallow).

*For details on customization services, please refer to the support page.

[Customization fee]

Digital single-lens camera a9 III “ILCE-9M3”
14,000 yen (tax included)

Vertical grip “VG-C5”
14,000 yen (tax included)

Faster, yet affordable, cards from Sony Electronics:

Sony Electronics Releases the 240GB and 480GB CFexpress Type B TOUGH Memory Cards Offering Large Capacity and High Speed

The newest addition to G Series CFexpress Type B Memory Cards Offer Stable and Reliable Operation for Extended Shooting Sessions

SAN DIEGO, March 20, 2024 – Sony Electronics announces the new 480GB CFexpress Type B TOUGH Memory Card (CEB-G480T) and 240GB CFexpress Type B TOUGH Memory Card (CEB-G240T), the newest addition to G Series CFexpress Type B Memory Card. Creators now have more reliable and stable operation options with the newest large capacity, high speed cards.

Fast and Reliable

The 480GB CFexpress Type B TOUGH Memory Card (480 GB) with max. read speed of 1850 MB/s and max. write speed of 1750 MB/sⁱ. The 240GB CFexpress Type B TOUGH Memory Card (240 GB) with max. read speed of 1850 MB/s and max. write speed of 1600 MB/sⁱ. The CEB-G series with TOUGH specifications offers great shooting experience. Thanks to its fast write speed, it goes great with high-resolution cameras. The CEB-G series is designed for professional photographers, videographers and enthusiasts looking to boost workflows with its fast speed and exceptional reliability.

Accelerate any workflow as both cards offer fast data transfer to a PC with CFexpress Type B card reader MRW-G1 (sold separately). Work seamlessly while handling large high-resolution photos and high-bitrate video, to turn projects around quickly.

Both cards include scan and rescue software applications capability that provide true peace of mind. When used with the MRW-G1 card reader (sold separately), Sony’s Media Scan Utility automatically scans the CFexpress Type B memory card, keeping the user informed of its condition and storage limit. Never lose a moment with the downloadable Memory Card File Rescue for Sony memory card customers that recovers accidentally deleted files in today’s most common formats. Media Scan Utility and Memory Card File Rescue are available for downloadⁱⁱ.

TOUGH and Durable

These series cards are even more resilient as they offer the same outstanding toughness with its 5x greater drop strengthⁱⁱⁱ and 3x greater bendabilityⁱⁱⁱ while also being able to flawlessly work in extreme temperatures, X-rays, electrostatic and intensive UV sunlight^iv.

The VX9562 and VX9563 are 29.6 mm x 38.5 mm x 3.8 mm (1 3/16 inches x 1 9/16 inches x 5/32 inches) and weights approximately 10 g (0.4 oz.).

Price and Availability

The 480GB CFexpress Type B TOUGH Memory Card and 240GB CFexpress Type B TOUGH Memory Card will be available in May of 2024 at a variety of Sony's authorized dealers, for an estimated retail price of $319.99 USD and $439.99 CAN, and $199.99 USD and $274.99 CAN respectively.

Orders

For detailed product information, please visit:

Sony 480GB CFexpress Type B TOUGH Memory Card: https://electronics.sony.com/imaging/imaging-accessories/media/p/cebg480t

Sony 240GB CFexpress Type B TOUGH Memory Card: https://electronics.sony.com/imaging/imaging-accessories/media/p/cebg240t

Also order Sony CFexpress Type B Tough Memory Cards at B&H.

Notes:

ⁱ Actual performance may vary and is dependent on environment and usage.

ⁱⁱ Available at www.sony.net/memorycard. Data recovery for Copy Protected and Game Data files not supported. Not all data may be recoverable.

ⁱⁱⁱ Compared with the CFexpress Type B standard under Sony test conditions. This does not guarantee the CFexpress Type B memory card will be damage-free or that data will remain intact under all conditions. ?

^iv This does not guarantee the CFexpress Type B memory card will be damage-free or that data will remain intact under all conditions.

From Sony Electronics:

Sony Electronics Launches a High-Speed 5G Portable Data Transmitter for Still Image and Video Transmission On-Location Shoots

The PDT-FP1 utilizes the power of 5G to enhance professional workflow at live events

SAN DIEGO, Feb. 22, 2024 – Sony Electronics is launching a portable data transmitter, the PDT-FP1, with a unique antenna structure that allows high-speed still image and video data transport over 5G networksⁱ. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing a significant boost in process efficiency for news agencies, photojournalists, corporate or event photographers, broadcast video production and more.

“The PDT-FP1 is a beneficial solution for many uses including live events and productions, newsgathering, sports, faith, weddings, and more. With the PDT-FP1, photographers and videographers can increase their efficiency and productivity on-the-go, without worrying about battery life or demanding environmental conditions,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In an industry where speed and timeliness are critical, this device is a game changer to allow for an easier and quicker upload and transfer from the field or frontlines to an editor.”

Benefits of the PDT-FP1 include:

Capture and transmit from virtually anywhere: View and upload media directly from compatible Sony camerasⁱⁱ using the PDT-FP1 as a 5G modem to transfer still and video media and deliver it to any file transfer protocol (FTP) destination. Additionally, using Sony Creators’ Cloud for enterprise appⁱⁱⁱ brings secure and reliable media transfer through the PDT-FP1 to Sony Cloud services^iv such as Ci Media Cloud and C3 Portal’s cloud gateway. This allows for ease of use for any photographer/videographer – no longer is there a need to be bound by wired networks or required to pass physical memory cards. Use in challenging environments: With optimized battery efficiency and a high threshold for temperatures^v, the PDT-FP1 can be used, at length, in some of the most demanding conditions. Livestream wirelessly: Using 5G, wirelessly livestream video from a wide range of compatible cameras^vi, when paired via HDMI or through Sony still and video cameras when using USB. Real-time messaging protocol (RTMP) streams can be broadcast to social media platforms, freeing operators of traditional constraints when in the field. Additionally, the External Monitor App^vii can be used as an external monitor while streaming with many pro features. Broadcast high-quality, low-latency video: The PDT-FP1’s 5G transmission can be used with Sony’s CBK-RPU7 new remote production unit, to transmit high-quality, low-latency (4k 60p/50p) HEVC video in Sports, Cinematic, Virtual Production, and News environments. Monitor on-the-go: Visually monitor the network and communication conditions while shooting, using the dedicated Network Visualizer app. This ensures that the content is being delivered to those who need to see it.

Main Features

1. High-speed, low-latency communication, even overseas^viii

With an optimized antenna structure, the PDT-FP1 supports a wide range of bandsvi such as domestic and international 5G sub6/mmWave^ix, 5G standalone networks, and local 5G networks, realizing high-speed, low-latency communicationⁱ. In addition to the plug-in nano SIM card, the PDT-FP1 supports dual SIM with an eSIM that does not need to be inserted or removed. It is also possible to automatically select^x and prioritize a line^xi depending on the network conditions, and switch SIMs to transfer data.

2. Cooling fan and duct structure for stable continuous communication

A newly developed cooling fan reduces heat buildup even in environments of up to 104 degrees F^xii. Despite its slim body design, the PDT-FP1 has a duct-based structure that efficiently dissipates internal heat, further backing stable and continuous communication. Different operational modes – auto, cooling priority, and silent priority – can be selected to accommodate as best to each location environment.

3. A simple data transfer workflow by linking with select Sony camerasⁱⁱ

The PDT-FP1's “Camera wired connection” setting feature simplifies and shortens setup time. The 6.1-inch OLED display can simultaneously display communication quality and file transmission status^xiii. The transfer status can be monitored during shooting, so the user does not miss a decisive shooting opportunity. The PDT-FP1 provides operational flexibility. A LAN port connects to a Sony camera to transfer data. A USB Type-C terminal further supports enhanced Sony camera compatibility, enabling a seamless transfer and tagging workflow. Additionally, the PDT-FP1 has the potential to support HDMI-enabled cameras. In addition, by using the USB Type-C charging terminal and an external power source, the PDT-FP1 can be used to stream and transfer data simultaneously without worrying about battery drain. The device is designed as a camera companion, featuring a screw hole for securing the camera and tripod and a strap hole for attaching cable fixing accessories. Built-in memory of 8GB (RAM)/256GB (ROM) and microSDXC support of up to 1TB enables high-speed processing and storage of large amounts of data^xiv.

Pricing and Availability

PDT-FP1 is expected to be available in the United States in early-Summer of 2024 for approximately $1099.99 USD.

Orders

The Sony PDT-FP1 will be available at B&H.

Notes

ⁱ 5G network and availability may vary depending on country, carrier and user environment.

ⁱⁱ A list of compatible cameras will be released in due course. Please see the product page for details. https://pro.sony/ue_US/products/wireless-tx-rx-accessories/pdt-fp1

ⁱⁱⁱ For regional app/service availability, check here.

^iv Compatible services will be announced sequentially. Please see the product page for details. https://pro.sony/ue_US/products/wireless-tx-rx-accessories/pdt-fp1

^v According to Sony measurement.

^vi UDSB with compatible cameras that have UVC/UAC capabilities

^vii For more information about the capabilities of External Monitor app, please see the product page for details. Xperia 1 V XQ-DQ54/XQ-DQ62/XQ-DQ72 | Help Guide | Using the External monitor app (sony.net)

^viii Please check the product page for compatible bands. https://pro.sony/products/wireless-tx-rx-accessories/

^ix The PDT-FP1 supports n257, and the mmWave band support in Japan and the United States (also planned for Europe).

^x As for Auto data SIM switching, settings are required.

^xi Requires a contract with a different carrier. Additionally, Sony does not guarantee connection or communication speed in all environments.

^xii According to Sony research.

^xiii In addition to Transfer & Tagging, the target applications include Creators' Cloud's mobile application Creators' App and cloud video production solution Creators' App for Enterprise.

^xiv 1 GB = one billion bytes. Actual formatted capacity will be less.

From Sony Electronics:

Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability

A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form facto

SAN DIEGO, Feb. 21, 2024 – Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s a™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

“The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator.”

Outstanding Optical Performance in a Compact Form Factor

The FE 24-50mm F2.8 G's design is compact with a filter diameter of 67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame.

The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting.

Fast and Precise Autofocus Capabilities for Both Stills and Video

The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony’s newest full-frame mirrorless camera, the Alpha 9 IIIⁱ.

The FE 24-50mm F2.8 G's AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingⁱⁱ. It supports in-camera Active Mode Image Stabilizationⁱⁱⁱ for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha cameras^iv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmaking^iv.

Enhanced Controllability and Reliability

The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch.

Additionally, the lens' front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment.

Pricing and Availability

The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Support this site by ordering the Sony FE 24-50mm F2.8 G Lens (or anything else) from B&H | Adorama | Amazon (all available countries) | WEX

Notes:

ⁱ Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

ⁱⁱ Depending on camera used.

ⁱⁱⁱ Compatible models only.

^iv See camera compatibility info at: https://www.sony.net/dics/breathing/ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

^v Not guaranteed to be 100% dust and moisture proof.