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 Thursday, June 10, 2021

From Sony Electronics

Sony Electronics Announces New Airpeak S1 Professional Drone

Sony’s First Professional Drone is World’s Smallest that can be Equipped with Alpha Mirrorless Camera, Boasts High Speed and Stable Flight Performance

SAN DIEGO, CA – June 9, 2021 – Sony Electronics Inc. today announced their first-ever professional drone, the "Airpeak S1"[i]. An introductory model in the new Airpeak line, the S1 is the world's smallest[ii] drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha camera, opening up a new world of creative possibilities.

The new drone utilizes a proprietary motor, propeller, control system and sensing technology, allowing it to fly at extremely high speeds with very stable wind resistance. Additionally, the Airpeak S1 features an advanced remote controller that can support the production of high-quality aerial images and freely control the aircraft. It also includes obstacle detection, automatic flight control via sensing and increased safety via cloud management of the aircraft and flight information.

“Sony is excited to launch our new drone business with the Airpeak S1,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Combining an extremely compact size with some of Sony’s most advanced imaging, sensing, AI and robotics technologies, the S1 will allow content creators, storytellers and commercial professionals to capture that which they’ve never been able to capture before.”

Aircraft with Advanced Flight Performance

The new Airpeak S1 offers dynamic flying capabilities, including a maximum speed of 55mph (90km/h)[iii], a maximum angular velocity of 180°/s[iv], and a maximum tilt angle of 55°[v].

Propulsion technology using a combination of Sony developed key devices provides wind resistance in strong wind speeds up to 44.7mph[vi] (20m/s). An example can be viewed below.

Independently developed propulsion device and flight control system

In addition to the lightweight, highly efficient, sturdy and responsive proprietary 17" propeller and brushless motor, the Airpeak S1 is equipped with an ESC (Electric Speed Controller) for optimal control of these components. A unique, high-performance flight control system integrates the propulsion device and all sensor information to ensure stable flight and high maneuverability.

Stable Flight by Sensing

Stereo cameras equipped with Sony’s image sensors are installed in 5 locations (front, back, left, right, bottom) of the aircraft. Sony's Vision Sensing Processor, which processes camera data at high speed and with low power consumption, and proprietary algorithms are used to accurately estimate the aircraft's spatial position and orientation in real time, enabling stable flight even in environments where GNSS (Global Navigation Satellite System) reception may be hindered, such as indoors or under bridges. The Airpeak S1 is also equipped with a unique high-performance flight control system that integrates all sensor information such as IMU (Inertial Measurement Unit), direction, barometric pressure and infrared ranging to optimize the propulsion device.

The Airpeak S1 uses Multi-directional sensors to enable its obstacle braking function. The front, rear, left and right stereo cameras and the infrared range-finding sensor mounted on the top recognize obstacles in the vicinity of the aircraft, allowing the aircraft to automatically decelerate and stop according to the behavior of the aircraft and the surrounding conditions.

Multiple Camera and Lens Variations

Users have the flexibility to choose the right Alpha system for their desired application to expand their filmmaking horizons. The Airpeak S1 is compatible with a wide range of camera bodies including: the Alpha 7S series and FX3 for high descriptive capability with suppressed noise, the Alpha 7R series for ultra-high definition, and the Alpha 9 series and others for distortion-free images. The Alpha 1, which can shoot footage in 8K, is also compatible.

Free Operability

The new professional drone includes “Airpeak Flight,” an iOS® and iPadOS® compatible application[vii] that integrates the aircraft, transmitter, camera, and gimbal, allowing the operator to monitor status information such as flight distance and remaining battery power, and change various operations and settings on the screen.

Airpeak S1 also includes a dual operation mode so that one user can operate the drone, while another user can operate the gimbal and camera simultaneously, all while checking the same image, even in complicated scenes. The FPV (First Person View) camera, which can be tilt-operated from the remote controller, is mounted on the nose of the aircraft and is useful for the operator to check the direction of the aircraft and the direction of travel.

Highly Efficient Workflow with Automatic Flight

The new drone includes "Airpeak Base," a web application that allows the operator to manage equipment, create flight plans, and manage flight logs. In the equipment management, information on the equipment used is automatically listed and managed based on the flight log. This allows the operator to check the condition of the aircraft before going to the field, minimizing on-set issues.

With Airpeak Base, the operator can create advanced flight plans and automatically fly the aircraft along the same course repeatedly, as if the drone were on rails installed in the air. It is able to set the position (latitude, longitude and altitude) and speed of the aircraft along the timeline, and specify the orientation of the gimbal and the timing of video or still image shooting. It can also draw smooth curves on the map. Reproduction flight is an automatic flight function that reproduces the flight route, gimbal, and camera movements based on the flight logs that have flown in the past.

All aircraft information, including logs, can be uploaded to the cloud via the mobile app Airpeak Flight. Airpeak Base allows users to check the status of the aircraft and can provide notifications if necessary. Users can manage the status of all managed aircraft in one place before flight. Past flight logs can be viewed on the logbook screen, and details such as in-flight errors can also be reviewed.

Related Services

“Airpeak Plus," a cloud service that allows users to use the rich features of Airpeak Base, and "Airpeak Protect Plan," a service plan to cover accidental damage to the product, will be available to customers. Further details regarding both services will be available on the Airpeak website before the related products and services go on sale

Pricing and Availability

The new Airpeak S1 suggested retail price is approximately $9,000.00 and will ship with two (2) pairs of propellers, a remote controller, two (2) batteries and a battery charger. A third-party gimbal made specifically for the Airpeak S1 will be sold separately. The Airpeak S1 will be available for pre-order and ship to customers in the fall of 2021. Airpeak S1 is made in Japan.

Orders

Order your Sony Airpeak S1 Professional Drone at B&H.

Notes:

[i] Operating a drone in the USA is regulated by federal law and regulations. State and local ordinances may also apply to certain operations. When operating a drone, it is the remote pilot’s responsibility to always comply with applicable laws and regulations.

[ii] Based on Sony research and testing.

[iii] No payload, and obstacle brake disabled.

[iv] Vision positioning disabled.

[v] Obstacle brake disabled.

[vi] No payload.

[vii] All apps require network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[viii] Those who use drones to provide products and services to customers. If you register as a professional supporter, you will receive emails about events sponsored by Sony, opportunities to experience aircraft flight, and the latest product information.

Post Date: 6/10/2021 11:28:23 AM CT   Posted By: Bryan
 Thursday, April 29, 2021

From Sony (translated):

Dear customers

Notice regarding supply of lens FE 50mm F1.2 GM "SEL50F12GM" for digital single-lens camera a [E mount]

Thank you for your continued patronage of Sony products.

The lens FE 50mm F1.2 GM "SEL50F12GM" for the digital single-lens camera a [E-mount] released on April 23, 2021 (Friday) has received orders that greatly exceeded our expectations, and is a product. It may take some time before delivery.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

When the preorders for this lens went live, I guessed that this model would be hard to get for a long time. Still, the best way to get the Sony FE 50mm f/1.2 GM Lens as soon as possible is to get in line now. Place an order with B&H and Adorama.

Posted to: Sony News   Category: Sony Announcements
Post Date: 4/29/2021 8:38:42 AM CT   Posted By: Bryan
 Tuesday, April 20, 2021

From Sony:

Sony Electronics Continues to Push Boundaries with the Introduction of the Compact, Ultra-wide Angle, Large Aperture FE 14mm F1.8 G Master™ Prime Lens

Newest Addition to Sony’s E-mount Lens Lineup Offers Extraordinary Resolution, Advanced and Quiet Autofocus Capabilities, Beautiful Bokeh Rendering and More

SAN DIEGO, CA – April 20, 2021 – Sony Electronics Inc. further expands its E-mount lens lineup with the introduction of the groundbreaking FE 14mm F1.8 G Master (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives by delivering sharp resolution from corner to corner with little to no distortion, especially when shooting landscapes, architecture, starry skies and interiors.

“Sony continuously strives to meet the needs of our customers with the most advanced tools possible. We’re excited to share the newest member of our G Master series, the FE 14mm F1.8 G Master,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This lens sets a new standard for 14mm primes, by delivering extraordinary corner-to-corner resolution and advanced autofocus capabilities in a compact design that has never before been realized in this focal length.”

Extraordinary Resolution in an Incredibly Compact and Lightweight Design

The new FE 14mm F1.8 G Master features a compact design, measuring just 3 3/8 in x 4 in (83mm x 99.8mm) and weighing just 16.3 oz (460g), with advanced optical technology that delivers superb resolution and stunning contrast. Two XA (extreme aspherical) elements and one aspherical lens element maintain excellent resolution throughout the entire image area and contribute to its compact and lightweight design. Two ED (Extra-low Dispersion) glass elements and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures.

The FE 14mm F1.8 G Master is useful in all types of low-light situations for both still and movie shooting, thanks to the maximum F1.8 aperture. Users can faithfully render point light sources, like stars for astrophotography, without having to use extremely slow shutter speeds. A common problem plaguing wide angle lenses is light entering at extreme angles that could reflect internally. The FE 14mm F1.8 G Master uses Sony’s original Nano AR Coating II technology to maximize clarity and effectively subdue flare and ghosting.

The FE 14mm F1.8 G Master can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 9.8-inch minimum focus distance, the FE 14mm F1.8 G Master offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally controlled aberration allow the FE 14mm F1.8 G Master to produce exquisite background bokeh without the undesirable “onion-ring” effect.

Advanced and Quiet Autofocus

Using two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8 giving professional shooters the reliability they need to get the job done in challenging conditions. Moreover, the FE 14mm F1.8 G Master enables quiet AF with minimal vibration for smooth focus transitions, perfect for video content creation.

Professional Level Control and Reliability

The new lens also features several advanced and versatile control options including a focus hold button, a focus mode switch and a focus ring to ensure smooth, efficient operation in a wide range of shooting environments. For added customization, a number of functions can be assigned to the focus hold button from the camera body interface. The FE 14mm F1.8 G Master also features Linear Response MF for direct and precise manual focusing. An aperture ring that allows intuitive aperture control and is also included, with click stops that can be switched ‘on’ for still photography or switched ‘off’ for smooth and quiet iris transition when capturing video. For added creative freedom, the FE 14mm F1.8 G Master includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter and more.

A dust and moisture resistant design[i] provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. The lens also has a built-in petal hood that effectively blocks extraneous light that can cause flare and ghosting.

Pricing and Availability

The new FE 14mm F1.8 G Master will be available in May for approximately $1,600 USD and $2,100 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 14mm F1.8 G Master Lens from B&H | Adorama | WEX

[i] Not guaranteed to be 100% dust and moisture proof.

Posted to: Sony News   Category: Sony Announcements
Post Date: 4/20/2021 9:29:26 AM CT   Posted By: Bryan
 Thursday, April 8, 2021

Sony has quietly appended an "A" to the product model names of the Sony Alpha a7R IV and Sony Alpha a7R III mirrorless cameras.

The primary changes this update brings appear to be the LCD resolution increasing significantly to 2,359,296 dots from 1,440,000 dots, with the battery life dropping by an insignificant amount, along with the USB spec improving from USB 3.1 to USB 3.2 on the a7R III.

Watch for the new a7R IV and a7R III revision A to arrive at B&H.

Posted to: Sony News   Category: Sony Announcements
Post Date: 4/8/2021 8:21:40 AM CT   Posted By: Bryan
 Tuesday, March 30, 2021

From Sony:

Sony Electronics’ “Visual Story™” App Features New Updates to Empower Event Photographers

Updated Visual Story App Version 1.1 Now Includes Live Galleries and Remote Viewing Capabilities with Expanded Support and Camera Compatibility

SAN DIEGO, CA – March 30, 2021 – Sony Electronics Inc. today announced new updates to “Visual Story” – a mobile application for professional event photographers that simplifies the process of delivering photos to their clients immediately after an event through automatic gallery creation, AI (artificial intelligence) image selection and web delivery[i]. The new application version 1.1 for “Visual Story” offers expanded support and a new “Live gallery” feature that makes remote viewing and participation more accessible.

New Live Gallery Feature for Socially Distanced Live Events

Visual Story Version 1.1’s new Live Gallery feature allows professional event photographers to meet the growing demand for remote participation during the actual event. This enables the photographer’s clients to share photo galleries with their friends, family and colleagues, to then view photos of their event, such as a wedding, corporate, school or sporting event, in real time to create a more immersive experience.

Live Gallery helps simplify a professional workflow by allowing Auto transfer while shooting with a compatible Sony Alpha brand camera[ii], automated image selection using AI, and applying edit presets to all images within a live gallery at the same time. Live Gallery viewers can also like specific photos, which the photographer can use to choose final image selections to deliver to their client.

Upgraded Selection Options

The newly updated Visual Story app also now includes an object detection filter to easily locate images focusing on specific items such as a cake, food, tableware and jewelry. The photographer can also choose images that are only included in a live gallery or those with likes.

Compatibility and Availability

Visual Story Version 1.1 is available now for iOS in the App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II as well as Alpha 7 III (updated to firmware Version 4.0 or later), Alpha 1 and FX3i.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.

Learn more about Visual Story HERE.

Notes:

[i] Membership to “Visual Story” account and app on smartphone required with connection to Wi-Fi. See “Visual Story” terms and conditions/privacy policy for details. Download app at the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[ii] Please refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.

Posted to: Sony News   Category: Sony Announcements
Post Date: 3/30/2021 9:36:51 AM CT   Posted By: Bryan
 Tuesday, March 23, 2021

"The prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with intuitive operability and a sophisticated finish. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments." [Sony]

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

Sony Electronics - 03/23/2021

SAN DIEGO, March 23, 2021 /PRNewswire/ -- Sony Electronics Inc. has announced the addition of three new G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility.

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

When paired with a Sony full-frame or APS-C camera, all three lenses offer high resolution, intuitive operability, and fast, precise and quiet AF (autofocus) capabilities. The lenses were designed for a wide range of photo and video uses including portraiture, landscape, street photography and more.

"At Sony we are constantly innovating to develop the best tools that allow photographers and video creators to realize their artistic vision," said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. "With these three dynamic lenses, our customers can capture a wide range of perspectives with the excellent resolution and beautiful bokeh that Sony's G lenses are known for."

As a set, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver an ideal focal length for any shoot, from wide-angle landscapes or establishing shots on the 24mm, to a closer versatile perspective with the 40mm and a normal field of view ideal for portraits and closer shots on the 50mm. With their intuitive operability and superb build quality, this lens set is perfect for a variety of needs for any content creator.

The three lenses are all the same size (2.68 in diameter x 1.77 in), all have the same filter diameter (49mm) and are almost all the same weight (FE 50mm F2.5 G 6.1 oz, FE 40mm F2.5 G 6.1 oz and FE 24mm F2.8 G 5.7 oz), allowing the user to easily switch between all three lenses when using a gimbal without needing to rebalance each time. Moreover, each lens focuses internally, which means the front element does not move in and out to focus, enabling all three lenses to balance well when using a gimbal. They all feature the same stylish exterior design with focal lengths that are clearly marked to easily switch from lens to lens.

High Resolution in a Compact Design

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G combine the high image quality of a G Lens with a compact and lightweight form factor. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements,i delivering high resolution and suppressing color fringing from corner to corner, even from the widest aperture, with a shallow depth of field.

The stunning bokeh of the G lenses is achieved with the optimization of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G, FE 40mm F2.5 G, and the FE 24mm F2.8 G).

Focus Distances

The FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of up to 0.18x (AF) / 0.21x (MF), which is ideal for a variety of shooting environments and subjects.

The FE 40mm F2.5 G has a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of up to 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision. For stills, 40mm allows subjects to stand out against backgrounds.

With a wide 24mm angle of view, the FE 24mm F2.8 G has a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of up to 0.13x (AF) / 0.19x (MF), the user can easily shoot close-ups with a blurred background.

High Operability and Reliability

The lenses feature a focus hold button, focus mode switch, aperture ring, and aperture click switch for ideal operability. The focus hold button is customizable from the camera menu and can be assigned based on users' preferences. The aperture ring provides an intuitive and direct feel, compared to operating the aperture from the camera body. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually, so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.

The aluminum exterior ensures a premium, sophisticated finish and provides increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equalii (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistantiii to ensure usability in any outdoor environment.

Fast, Precise and Quiet Autofocus

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise AF with excellent tracking performance which is maintained despite instantaneous changes in subject motion - making the lens ideal for tracking moving subjects. The AF is also quiet, so works for both still and movie shooting.

Pricing and Availability

The FE 50mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 40mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 24mm F2.8 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Notes:

i FE 24mm F2.8 G 1 x ED, 3 x aspherical elements, FE 40mm F2.5 G 3 x aspherical elements, FE 50mm F2.5 G 1 x ED, 2 x aspherical elements

ii This does not apply to FE 24mm F2.8 G

iii Not guaranteed to be 100% dust and moisture proof

Orders

Preorders go live at 10am ET, Wed Mar 24.

Order the Sony Compact Prime Lenses from B&H.

Posted to: Sony News   Category: Sony Announcements
Post Date: 3/23/2021 9:28:54 AM CT   Posted By: Bryan
 Tuesday, March 16, 2021

From Sony Electronics:

Sony Electronics Strengthens its Alpha System with the Introduction of its 60th E-Mount Lens, FE 50mm F1.2 G Master™

Sony’s newest lens delivers Superb Resolution, Exquisite Bokeh and High-performance Autofocus in a Compact and Lightweight Design

SAN DIEGO, CA – March 16, 2021 – Today, Sony Electronics Inc. unveils the newest addition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

“We’re excited to introduce our 60th E-mount lens – the FE 50mm F1.2 GM – which delivers a new level of expression and usability for still images and video as an F1.2 lens,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We’re always listening to our customer to deliver the best imaging technology. The FE 50mm F1.2 GM, our first F1.2 lens for the a brand, was designed without compromise to meet the changing needs of today’s content creators.”

Excellent Resolution and Beautiful Bokeh

The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements, that contribute to high resolution across the entire image and is maintained even when fully opened at F1.2. The new lens also ensures clear images in backlit scenes thanks to Sony’s Nano AR Coating II that effectively minimizes internal reflections so that flare and ghosting do not occur.

The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum F1.2 aperture to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background.

High Performance AF and Tracking at F1.2

The lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet AF and tracking thanks to the four XD (extreme dynamic) Linear Motors which provide high thrust efficiency. When precise focusing is required, especially when shooting 4K video with human eye tracking, the FE 50mm F1.2 GM allows the user to focus on composition thanks to its excellent response with minimum delay and low vibration. In addition, the lens’s floating focus mechanism, controlled by its dedicated lens drive algorithm, achieves high resolution over the entire focus range, with a minimum focus distance of 1.32 feet.

Professional Control and Reliability in a Compact Form Factor

The FE 50mm F1.2 GM was designed with professional content creators in mind. With convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch and two customizable focus hold buttons, the FE 50mm F1.2 GM combines easy operation with professional control. The FE 50mm F1.2 GM also features a dust and moisture resistant[i] design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor (3.5 in x 4.38 in, 27.5 oz.), providing high mobility and easy handling for a 50mm F1.2 lens.

Pricing and Availability

The new FE 50mm F1.2 GM will be available in May and will be sold for approximately $2,000.00 USD and $2,600.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 50mm f/1.2 GM Lens at B&H starting at 10am ET, Wed Mar 17, 2021.

Watch the Video

More Info

Sony FE 50mm f/1.2 GM Lens

Posted to: Sony News   Category: Sony Announcements
Post Date: 3/16/2021 9:16:26 AM CT   Posted By: Bryan
 Tuesday, March 9, 2021

From Sony:

Sony Electronics Announces the ECM-W2BT Wireless Microphone and the ECM-LV1 Compact Stereo Lavalier Microphone

Provides High-quality and Stable Audio Recording for Vloggers, YouTubers and Video Creators

FOR IMMEDIATE RELEASE

SAN DIEGO, CA – March 9, 2021 – Sony Electronics Inc. today announced two new microphones with the launch of the ECM-W2BT Multi-nterface shoe compatible wireless microphone and ECM-LV1 compact stereo lavalier microphone. Wireless high-quality audio recording with lower noise and stable connection is possible with the ECM-W2BT wireless microphone, especially when paired with the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras[i] with digital compatibility. This combination offers the perfect solution to meet the needs of today’s vloggers, YouTubers and video creators who want to capture clear, reliable audio for a wide range of environments including street performance, product reviews, food reviews travel vlogs and more.

The ECM-W2BT wireless microphone enables low-noise digital sound recording by connecting the receiver to a camerai equipped with a digital audio interface compatible Multi Interface Shoe. The digital audio signal output from the receiver can be recorded directly on the camera body without wiring an external audio cable. Additionally, the ECM-W2BT has been completely redesigned for high sound quality using an advanced omni-directional mic capsule to capture clear sound recording from any direction. The ECM-W2BT also allows audio recording flexibility by increasing the stability of the wireless connection between microphone and receiver, even with obstacles or in crowded environments with additional wireless activity. In locations with good visibility, communication is possible at up to 200m, significantly increasing the flexibility of audio recording. And the newly adopted Qualcomm® aptX™ Low Latency[ii] codec provides both high-quality audio recording and low latency.

The ECM-W2BT wireless microphone also offers ultimate creative freedom thanks to its sound acquisition functions. Three sound pick up modes - MIC mode, MIX mode and a new RCVR mode - allows the user to record sound and ambient sound based on their desired preference. MIC mode will only pick up audio from the microphone transmitter so only the subject audio is captured. RCVR mode only picks up sound from the internal microphone at the receiver, so the user can record audio of themselves. MIX mode picks up both transmitter and receiver audio which is useful when audio from both the subject and the user is desired. The ECM-W2BT mic supports stereo audio input and an external 3.5mm stereo mini-jack to allow for stereo sound pickup, so it can be used in combination with the stereo-capable lavalier microphone such as the ECM-LV1 compact stereo lavalier microphone, as an unobtrusive microphone that can easily attach to the subject’s clothing and record sound with increased realism. Since the receiver is equipped with 3.5mm audio output, the ECM-W2BT can be used without Multi Interface shoe model cameras.

For challenging recording environments, the ECM-W2BT wireless microphone includes an attenuator function. The user can select one of three attenuator levels depending on the sound source volume to record excessively loud sounds at a lower volume or amplify quieter sounds to record louder audio. The ECM-W2BT also includes a windscreen to reduce wind noise, which is especially helpful when recording outdoors. When longer operation is needed, the battery assist function via the power supply from the camera’s Multi Interface shoe enables the user to operate the receiver for up to 9 hours[iii]. For easy reference, the ECM-W2BT includes a LINK lamp to notify the user of the status of the communication between the microphone and the receiver and a POWER lamp to easily check the remaining battery charge. Besides, a connector protect holder for multi-interface foot cover is provided, which can be used to carry the receiver and microphone as one unit or can also be used as a microphone stand, for stable microphone positioning during interviews or other stationary uses.

The ECM-LV1 compact stereo lavalier microphone also allows for high-quality sound pickup paired with a compact design for easy carrying and convenience while shooting. The ECM-LV1 includes a windscreen for additional noise reduction, and the 360-degree rotatable clip allows, for example, horizontal attachment to a necktie, or vertical attachment to a pocket, with the microphone attached at the same angle. The power of this mic is supplied from the mic connector.

The ECM-W2BT wireless microphone will be available in April 2021 for approximately $230.00 USD and $300.00 CAD. The ECM-LV1 compact stereo lavalier microphone will also be available in April 2021 for approximately $30.00 USD and $40.00 CAD. These microphones will be sold at a variety of Sony's authorized dealers throughout North America.

(US) – ECM-W2BT Wireless Microphone
(CA) – ECM-W2BT Wireless Microphone
(US) – ECM-LV1 Compact Stereo Lavalier Microphone
(CA) – ECM-LV1 Compact Stereo Lavalier Microphone

Notes

[i] Please refer to https://www.sony.net/dics/w2bt/ for a full list of compatible models. Analog audio is also supported, but use with digital audio is recommended. For use with a device that supports Digital Audio Interface, please set the DIGITAL/ANALOG switch on the ECM-W2BT wireless microphone to DIGITAL.

[ii] Qualcomm aptX is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. aptX is a trademark of Qualcomm Technologies International, Ltd., registered in the United States and other countries.

[iii] Depending on a camera, power is not supplied from the camera via the Multi Interface Shoe. For the compatible cameras, please refer to the link: https://www.sony.net/dics/w2bt/

The Sony ECM-W2BT Wireless Microphone and ECM-LV1 Compact Stereo Lavalier Microphone will be available to order at B&H.

Posted to: Sony News   Category: Sony Announcements
Post Date: 3/9/2021 9:26:35 AM CT   Posted By: Bryan

That is an attention-garnering headline. Unfortunately for photographers, the industrial sector will be the first to get these imaging sensors.

From Sony EU:

Sony to release large format CMOS image sensor with global shutter function and industry’s highest effective pixel count of 127.68 megapixels

Press release • Mar 09, 2021 10:30 CET

Sony's large format CMOS image sensor “IMX661” with industry’s highest effective pixel count of 127.68 megapixels. Left: colour model, right: black and white model.

Sony Corporation announced today the upcoming release of a large format 56.73mm diagonal CMOS image sensor “IMX661” for industrial equipment with a global shutter function and the industry’s highest*1 effective pixel count of 127.68 megapixels.*2

This product features an increased pixel count that yields an optical size nearly 10 times larger than the common 1.1-type image sensor corresponded to the C mount*3 for industrial equipment. It also features Sony’s original global shutter pixel technology “PregiusTM”, which enables capture of motion distortion-free images. Furthermore, the Sony’s original device configuration and interface technology employed enable high-speed image readout at a data rate nearly four times faster*4 than conventional products.

Sony expects that the new sensor, when used in industrial equipment cameras for a wide variety of applications, will help to solve a variety of complex challenges, thereby contributing to the development of industry.

*1: Among CMOS image sensors equipped with a global shutter. According to Sony research (as of announcement on March 9, 2021).

*2: Based on image sensor effective pixel specification method.

*3: The joining mechanism between lens and the camera body.

*4: Compared to Sony’s “IMX253” 1.1 type, 12.37 effective megapixels CMOS image sensor equipped with a global shutter function

Model name Sample shipment date (planned)*5

IMX661 3.6type (56.73 mm diagonal) 127.68-effective-megapixel CMOS image sensor April 2021

*5: The dates given for sample shipment date (planned) are for the color model. Black and white model samples will be available for shipment approximately one month later.

Needs for automation, labour-saving and other benefits of digital transformation continue to grow in recent years in various fields of industrial equipment. This has accelerated the adoption of cameras for a wide variety of applications, driving demand for CMOS image sensors with higher imaging performance.

The new product couples Sony’s Pregius technology with the 3.6-type (56.73mm diagonal) large optical size, delivering an increased pixel count and motion distortion-free imaging. The original device configuration, which employs a chip-on-wafer process, together with Sony’s original interface technology, enables high-speed readout nearly four times faster than conventional products*4 in full-pixel readout mode. This design delivers highly efficient imaging that captures a wide viewing angle with no motion distortion in a single imaging operation. It also improves recognition precision thanks to the high-resolution imaging and delivers a high level of processing performance. It can contribute to solutions for a variety of industrial equipment applications, for example, inspection processes for production of displays and electronic substrates, wide-area monitoring, and aerial photography, where its improved precision and quicker readout will help meet the need for a high level of productivity.

Main Features

The industry’s highest effective pixel count of 127.68 megapixels

This product features a large optical size of 3.6-type (56.73mm diagonal), nearly 10 times larger than the common 1.1-type image sensor corresponded to the C mount lens for industrial equipment with a pixel size of 3.45 µm, resulting in a massive pixel count of 127.68 megapixels, which is the industry’s highest for a CMOS image sensor equipped with a global shutter. It enables a wide viewing angle and high-resolution imaging by increased pixel count, and the motion distortion-free imaging demanded on cameras for industrial equipment, thereby improving imaging efficiency and recognition precision.

Image sensor optical size (imaging area) comparison*6, area ratio about 10 times (1.1-type comparison).

*6: When a lens with the same focal length is used

High-speed image readout

Generally, increased pixel count means increased signal processing volume, which causes issues such as a drop in frame rate and longer readout times. In order to realise high-speed readout, it is necessary to improve the processing functionality of the AD converter which converts the analog signal output from the pixel to digital signals, and at the same time, increase the speed of the output interface.

This product features Sony’s original device configuration employing a chip-on-wafer process where chips with certain functions are stacked on top of the pixel wafer, allowing for optimal positioning of the AD converter. This design improves AD converter processing functionality without increasing the size.

The new sensor also employs the Scalable Low Voltage Signaling with Embedded Clock (SLVS-ECTM)*7 high-speed interface standard developed by Sony, in order to make output interface faster. These two original technologies enable 127.68 megapixels,1 0bits,21.8fps, which is a high-speed output data rate nearly four times faster than conventional models*4. The dramatic increase in multi-pixel and readout speed greatly contribute to the improvement of productivity in industrial applications.

*7: A data transfer method that uses an embedded clock signal. This eliminates the need for skew adjustment between lanes and reduces the amount of wiring needed, making board design simpler and suitable for higher speeds.

Equipped with signal processing capabilities needed for a variety of industrial applications

The new product is equipped with a range of signal processing capabilities required for industrial equipment CMOS image sensors to meet diverse applications and needs. These include such as; trigger synchronisation for controlling imaging timing during high-speed inspections; Region of Interest (ROI), which reduces post signal processing load by only reading out the required regions; gradation compression, which reduces data volume while outputting required information; multi-exposure, which is capable of detecting the trajectory of moving objects; short exposure time for blur-free imaging of objects moving at high speeds; pixel binning readout, which can enhance sensitivity in low luminance situations.

Key Specifications

Model name IMX661 (colour, black and white)
Unit cell size 3.45 µm x 3.45 µm (H x V)
Effective pixels 13,400 x 9,528 (H x V), 127.68 megapixels
Image size Diagonal 56.73 mm (3.6-type)
Active area 46.2 mm x 32.9 mm (H x V)
Package Ceramic LGA
Micro lens EPD –100mm (CRA 15.8 degrees)
Power supply Analog: 3.3V
Digital: 1.2V Interface: 1.8V
Output 4.7Gbps/lane SLVS-EC 16/8/4 lane
891Mbps/lane SLVS 16 lane
Frame rate
14 bit: 12.9 fps
12 bit: 19.6 fps
10 bit: 21.8 fps
Main functions Global shutter, trigger synchronisation, ROI, gradation compression, multi-exposure, short exposure, pixel binning readout
Notes: Pregius and SLVS-EC are trademarks of Sony Corporation.

Post Date: 3/9/2021 8:06:00 AM CT   Posted By: Bryan
 Tuesday, February 23, 2021

From Sony:

Sony Electronics Launches FX3 Full-Frame Camera for Cinematic Look and Enhanced Operability for Creators

Sony's Most Compact and Lightweight Cinema Line Camera for Creators Who Strive for New Cinematic Freedom

FX3 Product Highlights:

  • Compact and lightweight body design with high operability for hand-held shooting, gimbal and drone-mounted work
  • Multiple 1/4-20 UNC threaded mounting points to easily attach compatible accessories
  • Detachable XLR handle unit with two XLR/TRS audio inputs and one 3.5mm stereo jack
  • S-Cinetone™ look – inspired by the color science of the digital cinema camera VENICE – which is also used in FX9 and FX6 Cinema Line cameras
  • Built-in cooling fan enables effective heat dissipation to support uninterrupted 4K 60p recording[i]
  • Records up to 4K 120p[ii]
  • 10.2 megapixel[iii] full-frame back-illuminated CMOS Exmor R™ sensor and BIONZ XR™ image processing engine
  • Ultra-high sensitivity with ISO expandable to 409,600 for very low light conditions and 15+ stops of dynamic range[iv]
  • Fast Hybrid AF (Autofocus), Touch Tracking (real-time tracking) and Real-time Eye AF, also used in other Alpha™ cameras
  • 5-axis in-body image stabilization with “Active Mode”[v] supports handheld movie shooting

SAN DIEGO, CA – February 23, 2020 – Sony Electronics Inc. today announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha™ brand mirrorless cameras to make Sony’s coveted cinematic look accessible to more creators.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability in a camera that is accessible to early-career creators, as well as suitable to be used alongside Sony’s VENICE, FX9 and FX6 cameras. The new model provides outstanding image quality and usability for small scale and one-person shooting. The FX3 boasts industry-leading autofocus capabilities, 5-axis in-body image stabilization with Active modev, handheld shooting design and advanced heat dissipation for extended recording times. All this is combined in a compact, lightweight body that provides the performance and mobility to meet the growing demands of today’s content creators.

“The FX3 is the perfect tool for content creators looking to enter the world of cinematography,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “It combines everything our customers love about Sony’s video capabilities in our Alpha lineup with a new body optimized for videography. We are excited to add to Sony’s Cinema Line and continue to support the world’s creators with the best tools possible.”

Cinematic Look

The FX3 boasts Sony’s industry-leading image sensor technology to achieve high processing speeds and outstanding image quality. The full-frame, back-illuminated Exmor R CMOS sensor (approximately 10.2 effective megapixel count for video recording and approximately 12.1 effective megapixels count for stills) and the BIONZ XR image processing engine team up to ensure high sensitivity with low noise. The standard ISO range is 80 to 102,400 (expandable to 409,600when shooting video), and dynamic range is an impressively wide 15+ stopsiv.

In response to a growing need for more expressive depth, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using the S-Cinetone color matrix. Inspired by the color science used in Sony’s flagship VENICE camera, S-Cinetone delivers natural mid-tones, plus soft colors and smooth highlights that are essential to create a cinematic look.

Creators can record in 4K at up to 120 frames per secondii. Extraordinarily smooth slow-motion imagery[vi] (up to 5x) at QFHD (3840 x 2160) resolution with autofocus provides new expressive capability.

Designed for Comfortable Solo-Shooting

Our most compact and lightweight Cinema Line camera is ideal for handheld shooting, gimbal and drone-mounted work. It weighs just 1.58 lbs. (715 g), including the battery and memory cards, and the body is only 5.11 in x 3.33 in x 3.06 in (77.8 mm x 129.7 mm x 84.5 mm). The camera grip has been carefully designed to provide optimum flexibility, stability and comfort for long shoots.

Designed for mobility and efficiency, the FX3’s body features five 1/4-20 UNC threaded mounting points to easily attach compatible accessories while remaining light enough for handheld shooting and making it easy to set up and carry. The supplied XLR handle securely attaches to the body via the Multi Interface Shoe without any special tools and provides three additional threaded mounting points for accessories. Optional accessories such as external monitors, recorders, wireless microphones, or other add-ons can be securely attached.

To enable 4-channel 24-bit audio recording, the supplied XLR handle includes two balanced XLR/TRS audio inputs and an additional 3.5mm stereo 2-channel jack. With an optional XLR or TRS microphone connected, the XLR adaptor on the handle takes care of the A/D (Analogue to Digital) conversion and DSP (Digital Signal Processing), and transfers the digital audio data directly to the camera for outstanding audio quality. Because the XLR adaptor is integrated into the handle and does not require any additional cables or batteries, it offers easy set up. If the handle is not being used, the FX3 includes a 3.5mm stereo mic input on the camera body.

The FX3 provides Fast Hybrid autofocus (AF) by using the 627 points[vii] focal plane phase-detection system during movie recording. The camera is further enhanced with Touch Tracking (Real-Time tracking) where simply touching the desired subject on the monitor screen initiates auto focus and tracking on that subject. Precise and smooth focus is maintained with Real-time Eye AF – technology that pinpoints the eye even when subjects are looking down or up at steep angles. Additionally, other AF features have been included and refined in response to feedback from professional users, including AF Transition Speed, AF Subject Shift Sensitivity, intuitive control and AF support when focusing manually. These AF features have been implemented in the FX3 to ensure stable, flexible and precise focusing in any situation and are easy to operate for solo shoots.

The FX3 features 5-axis optical in-body image stabilization – highly effective for handheld shooting. A high precision stabilization unit and gyro sensors have made it possible to provide an Active Modev that is dedicated to movie shooting in each format, including 4K. In-body image stabilization means that effective stabilization can be achieved with a wide range of E-mount lenses, including those that do not include stabilization on their own. Alternately, the FX3 records image stabilization metadata that can be adjusted during post-production using Catalyst Browse/Prepare[viii].

Expandability and Operability for Content Creators

Operability

FX3 was designed to optimize professional operability. The controls frequently used in movie shooting such as ISO, iris, and white balance adjustment are located on the grip and on the top of the body for easy access. In addition, 140 functions assignable to 15 custom keys allow for ultimate efficiency.

The zoom lever located on the top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses – reducing the number of lenses required for many projects. This lever also enables smooth zooming that is difficult for manual zoom-ring control.

Recording lamps (tally) are provided on the top, front and back of the camera, so that the operator and talent can easily confirm recording. A side-opening vari-angle touch-panel LCD monitor allows for easy operation and is suitable for gimbal-mounted shots, complicated angles, handheld operation and more. Flexible Exposure Mode allows the FX3 to have a similar Auto/Manual switch operation as other FX series cameras for iris, shutter speed and ISO, which can be set independently.

Reliability

Creators need more than just refined features and performance; they also need reliability and durability. The FX3 combines a fan for active cooling with effective heat dissipation resulting in uninterrupted 4K 60p recording without thermal shutdowni. The newly developed fan provides high-efficiency cooling by drawing air into the camera via the bottom panel and exhausts via the side.

The new camera also features a dust and moisture resistant design[ix] and durable magnesium alloy chassis. Moreover, USB PD (Power Delivery) supports fast charging[x] for uninterrupted recording.

Expandability

The FX3 is compatible with several recording functions including S-Log3 gamma and S-Gamut3.cine, which record in a high dynamic range and wide color gamut. It also supports internal recording in XAVC S™ (MPEG-4 AVC/H.264 Long GOP) and XAVC S-I (MPEG-4 AVC/H.264 Intra) formats in 4K (QFHD) and FHD, and XAVC HS™ (MPEG-H HEVC/H.265, 4K only) format. 4K 60p video in 10-bit 4:2:2 or 16-bit RAW format[xi] can be output to an external device via the FX3 full-size HDMI Type-A jack.

The FX3 also offers two fast, future-oriented media slots that contribute to unprecedented shooting freedom by being compatible with either CFexpress Type A or SDXC cards. The same data can be simultaneously recorded to both cards for backup and a “relay” mode will automatically switch to the second media card when the first media card becomes full during recording.

The new camera has been developed with advanced connectivity features to better assist professional creators with high-speed wireless LAN functionality (2.4 GHz or 5 GHz band[xii]) and wired LAN connection via a compatible USB-to-Ethernet adaptor. The FX3 supports video and still file transfers to a specified remote FTP server. This FX3 also allows for remote shooting from a PC using the Imaging Edge Desktop™ application’s “Remote” function via Wi-Fi, or Superspeed USB 5Gbps connection over USB Type-C® terminal.

About Cinema Line

Cinema Line is a series of cameras that have a filmic look – cultivated from Sony’s long experience in digital cinema production – plus enhanced operability and reliability that respond to the wide variety of creators’ high demands.

Cinema Line includes the digital cinema camera VENICE, highly acclaimed in the feature and episodic production industry, the professional camera FX9, which is popular for documentary and drama production and the FX6, for grab and shoot action and content creation. With the addition of the new FX3, the most compact camera in the series, Sony offers a true line up of versatile creative tools for all types of visual storytellers.

Pricing and Availability

The new FX3 full-frame Cinema Line camera will be available March 2021 for approximately $3,900 USD and $5,000 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.sonycine.com and www.alphauniverse.com, resources designed to educate and inspire all fans of Sony’s technology for content creation and photography.

Preorders

Get in front of the line: preorder the Sony FX3 from B&H and Adorama.

Learn more at B&H Explora.

Notes:

[i] Sony internal tests. USB power supply, XAVC S-I (All-I), 4K 60p 10-bit 4:2:2, 25 deg C (ambient, camera temperature when recording started), Auto power off temperature: High, Cooing fan: Auto. The duration will vary depending on the shooting conditions. The maximum continuous recording time for a single movie shooting session is approximately 13 hours (a product specification limit)

[ii] With 10% image crop

[iii] approx. effective for movies. 12.1 megapixels for still images

[iv] S-Log 3 movies. Sony internal test

[v] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active Mode is not available when recording at frame rates of 120 (100) fps or higher, including S&Q mode.

[vi] Post-production editing and S&Q mode recording required

[vii] Maximum AF points and area coverage. This varies according to the recording modes

[viii] Supported in Catalyst Browse/Prepare Version 2020.1 or later. Image stabilization metadata that can be used by Catalyst is generated when using a Sony E-mount lens with the camera’s optical image stabilization set to [OFF] or [Active].

[ix] Not guaranteed to be 100% dust and moisture proof. The XLR handle does not feature a dust and moisture resistant design

[x] USB charging and power delivery are only supported via the USB Type-C® terminal. A battery must be installed in the camera when supplying USB power. The internal battery may drain even if USB power is supplied, depending on the adapter used and camera operating conditions.

[xi] Compatible recorders to be announced.

[xii] 5 GHz communication may be restricted in some countries and regions

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/23/2021 9:28:23 AM CT   Posted By: Bryan
 Tuesday, January 26, 2021

From Sony:

Groundbreaking Sony Alpha 1 Camera Marks a New Era in Professional Imaging

The Alpha 1 Delivers an Unprecedented Combination of Resolution, Speed and Video Performance, Empowering Professionals with a New High-Resolution 50.1-megapixel Full-frame Image Sensor, High-speed Shooting at up to 30 Frames per Second, 8K 30p Video and More

  • New 50.1-megapixel (approx., effective) full-frame stacked Exmor RS™ CMOS image sensor in combination with an upgraded BIONZ XR™ imaging processing engine with eight times more processing power[i]
  • Blackout- free continuous shooting at up to 30 frames per second[ii]
  • Fast sensor readout enables up to 120 AF/AE calculations per second[iii], double the speed of the Alpha 9 II, even during 30fps continuous shooting
  • Bright and large 0.64-type 9.44 million-dot (approx.) OLED Quad-XGA electronic viewfinder with the world’s first[iv]refresh rate of 240 fps
  • Silent, vibration-free electronic shutter
  • World’s first[v] anti-flicker shooting with both mechanical and electronic shutter
  • Electronic shutter flash sync[vi] up to 1/200 sec. for the first time in the Alpha™ series
  • World’s fastest[v] mechanical shutter flash sync up to 1/400 sec.
  • 8K 30p[vii] 10-bit 4:2:0 XAVC HS video recording with 8.6K oversampling for extraordinary detail and resolution, in addition to 4K 120p[viii] 10-bit 4:2:2 movie shooting capabilities
  • Wide dynamic range of 15 stops for stills[ix] and 15+ stops for video[x]
  • Improved Real-time Eye AF (autofocus) for humans and animals, and new Real-time Eye AF for birds[xi], as well as Real-time Tracking that automatically maintains accurate focus
  • 5-axis optical in-body image stabilization for a 5.5-step[xii] shutter speed advantage
  • S-Cinetone color matrix as seen in FX9 and FX6 to deliver expressive cinematic look
  • Professional workflow support with the industry’s fastest[xiii] built-in Wi-Fi, SuperSpeed USB 10Gbps, 1000BASE-T Ethernet and more

SAN DIEGO, CA – January 26, 2021 – Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to leading the industry with a stunning combination of innovative new features.

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.

"We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1's ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”

The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps[xiv], ensuring no black out. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5 times faster wireless FTP transfer speed[xv] and more.

Unprecedented Resolution and Speed

Continuous Shooting at Up to 30 Frames Per Second

The Alpha 1 captures moments that would otherwise be lost thanks to its high-speed performance, providing any photographer the speed they require to capture fast-moving objects. High speed readout from the 50.1-megapixel image sensor and a large buffer memory make it possible to shoot up to 155 full-frame compressed RAW images[xvi] or 165 full-frame JPEG images[xvii] at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance[xviii].

At an astonishing calculation speed of up to 120 AF/AE per second, the Alpha 1 can maintain focus with high accuracy even for fast moving subjects. It can automatically adjust exposure, even with sudden changes in brightness, with an AE response latency as low as 0.033 seconds[ii].

Advanced Electronic Viewfinder with the World’s First[iv] Refresh Rate of 240 fps

Complimenting the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features the world’s firstiv 240 fps refresh rate[xiv], for a super-smooth display. The viewfinder does not black out when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its class[iv]. It also offers 0.90x[xix] viewfinder magnification, a 41° diagonal FOV, and a 25mm-high eyepoint for clear, low distortion viewing from corner to corner.

Advanced Autofocus

Sony continues to push the boundaries of autofocus technology with the introduction of the Alpha 1, which can easily track complex, fast-moving subjects with high precision. The camera features 759 phase detection points in a high-density focal plane phase-detection AF system cover approximately 92% of the image area – ensuring accuracy and unfailing focus in environments where focusing might otherwise be difficult.

Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous system[i], thanks to the powerful image processing engine, BIONZ XR. It ensures accurate, reliable detection, even when the subject’s face looks away. In addition to improved Real-time Eye AF for humans and animals, the Alpha 1 employs high-level subject recognition technology to provide Real-time Eye AF for birds[xi], a first in an Alpha series camera. Optimized algorithms ensure that tracking is maintained even if a sitting bird suddenly takes flight, or the framing suddenly changes[xx].

The Alpha 1 also features AI-based Real-time Tracking that automatically maintains accurate focus. A subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time at high speed.

Silent, Vibration-free Electronic Shutter

High-speed readout from the new image sensor has made it possible to reduce rolling shutter by up to 1.5 times when shooting stills, compared to the Alpha 9 II. It also offers silent anti-flicker continuous shooting with an electronic shutter for the first timevin the world. The electronic shutter[xxi] operates silently, without mechanical noise, and is vibration-free. Stress-free continuous shooting is now possible even when shooting in challenging lighting situations with florescent or other flicker-prone types of artificial lighting. And for the first time in an Alpha camera, electronic shutter flash sync up to 1/200 sec[xxii] is possible. The advantages of the electronic shutter advantages can now come to life even when using flash for broadly expanded shooting versatility.

Dual Driven Shutter System for 1/400 Flash Sync

The Alpha 1 boasts the world’s fastest flash sync speedv of 1/400 sec. with mechanical shutter, making it even easier to capture dynamic action. In addition to a carbon fiber shutter curtain, the Alpha 1 features the newly developed dual driven shutter system utilizing spring and electromagnetic drive actuator, offering high durability and lightness at the same time.

High Resolution Shooting Enhancements

Even with this sensor’s high pixel count, the Alpha 1 offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills, for smooth, natural gradations from shadows to highlights thanks to its cutting-edge processing system, throughout a wide ISO sensitivity range of 100-32,000 (expandable to 50-102,400, when shooting stills).

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 796.2 million pixels of data, which are then composited into a 199 million pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge™ desktop application. With a flash sync of up to 1/200 sec. in this mode, it is ideal for photographing architecture, art or any other still life subject with a level of detail and color accuracy that is simply stunning.

Professional Video Quality

8K High-resolution Movie Shooting

For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording with 8.6K oversampling for extraordinary resolution. Combined with Sony’s acclaimed autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. It’s 8K footage can also be used for flexible 4K editing during post-production.

Supporting Various Video Formats for Professionals

The Alpha 1 offers in-camera 4K recording at up to 120 frames per second[viii] which allows the user to shoot up to 5X slow-motion video[xxiii]. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient Long GOP inter-frame compression or high-quality Intra (All-I) intra-frame compression.

The Alpha 1 features S-Cinetone, the same color matrix that produces the highly regarded FX9 and FX6 color and skin tones. It delivers natural mid-tones, plus soft colors and gorgeous highlights to meet a growing need for more expressive depth. The S-Log3 gamma curve makes it possible to achieve 15+ stops of dynamic range, while the S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 1 footage with video shot on VENICE cinema camera, FX9 and other professional cinema cameras.

Heat-dissipating Structure

A unique heat dissipating structure keeps image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes[xxiv].

Supporting Hand-held Shooting

A high-precision stabilization unit and gyro sensors, plus optimized image stabilization algorithms, achieve up to a 5.5-step shutter speed advantage, maximizing the quality of the high-resolution images derived from the camera’s 50.1-megapixel sensor. The Alpha 1 also features an Active Mode[xxv] that offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare[xxvi] for post-production, an accurate image stabilization function is available which utilizes metadata generated by camera's built-in gyro.

Other features that the Alpha 1 offers include; 16-bit RAW output[xxvii] to an external recorder[xxviii] via HDMI for maximum post-production flexibility, a digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone, 5.8K oversampled full pixel readout without pixel binning for high-resolution 4K movies in Super 35mm mode and more.

Enhanced Workflow with Network Technologies including Connectivity to 5G Compatible Devices

The Alpha 1 has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with advanced connectivity options. It offers several features for fast, reliable file transfers. Industry’s fastest[xiii] built-in wireless LAN allows communication on 2.4 GHz and 5 GHz[xxix] bands with dual antennas to ensure reliable communications. 5 GHz includes 2x2 MIMO support (IEEE 802.11a/b/g/n/ac) offering 3.5 times faster wireless FTP transfer speed than the Alpha 9 II - a notable advantage for news and sports shooters who need to deliver with reliable speed. There is also a provided USB Type-C® connector to support fast data transfer when connected to a 5G mmWave compatible device such as Sony’s Xperia PRO and makes high-speed PC Remote (tethered) data transfer available for smooth handling of large image files. The Alpha 1 also has a built-in 1000BASE-T LAN connector for high-speed, stable data transfers, including remote shooting. FTPS (File Transfer over SSL/TLS) is supported, allowing SSL or TLS encryption for increased data security.

In addition to compressed and uncompressed RAW, the Alpha 1 includes efficient lossless compression with no quality degradation, Lossless Compressed RAW. There is also a new “Light” JPEG/HEIF image quality setting that results in smaller files than the “Standard” setting, allowing faster deliver for news and sports photographers who depend on speed. Along with a versatile range of RAW and JPEG formats, the Alpha 1 includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. Images shot on the Alpha 1 can be trimmed in-camera to a desired aspect ratio, size, or position for versatile usage.

The Alpha 1 is also compatible with a variety of apps, add-ons and tools. With Imaging Edge Mobile and Imaging Edge Desktop[xxx], professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. The Transfer & Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions or transfer the files to an FTP server from a mobile device. Desktop applications Catalyst Browse/Catalyst Preparexxvi allow professionals to browse and manage video clips shot by Sony’s camera. In addition, the Remote Camera Tool[xxxi] can remotely change camera settings and shoot from a computer connected via LAN cable and feature a number of refinements for the Alpha 1: faster transfer, touch response, dual slot and HEIF support, and more.

Reliable and Easy Operability

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), an improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance[xxxii] that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and USB PD (Power Delivery) support, allowing higher power to be supplied from an external source so that users can record for extended periods with minimal internal battery usage.

A revised menu structure provides easier navigation, and touch-responsive menu operation offers fast, more intuitive control with Touch Focus and Touch Tracking on its 3.0 type 1.44 million-dot (approx.) LCD monitor. For easy customization, a subset of the camera’s shooting settings now changes according to the selected shooting mode, making it easier than ever to use different aperture, shutter speed and other settings for shooting stills and movies.

Pricing and Availability

The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in March 2021 for approximately $6,500 USD and $8,500 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

###

Orders

Order the Sony Alpha a1 from B&H or Adorama.

Also Announced: Sony Xperia PRO 5G Smartphone

The new Sony Xperia PRO 5G Smartphone, with an HDMI port, is great complement to the new a1, allowing video monitoring and 5G wireless transmission.

Learn more about the Sony Xperia PRO 5G Smartphone at B&H

Watch the Announcement

Notes:

[i] Compared to the BIONZ X imaging processing engine.

[ii] “Hi+” continuous shooting mode. In focus modes other than AF-C, effective at 1/125 sec. or higher shutter speed. In AF-C mode, effective at 1/250 sec. or higher shutter speed, and the maximum continuous frame rate will depend on the shooting mode and lens used. 20 fps max. when shooting Uncompressed or Lossless compressed RAW.

[iii] At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used.

[iv] As of January 2021, Sony survey. Among full-frame mirrorless cameras.

[v] As of January 2021, Sony survey. Among full-frame interchangeable-lens digital still cameras.

[vi] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[vii] [APS-C S35 Shooting] is fixed [Off] when shooting 4K 120p and 8K movies.

[viii] 10% image crop.

[ix] Sony internal tests.

[x] When recording with S-Log3. Sony internal tests.

[xi] Still images only.

[xii] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

[xiii] As of January 2021, Sony survey. Among interchangeable-lens digital still cameras.

[xiv] Field of view is fixed at 33° and resolution is UXGA when selecting frame rate at 240 fps.

[xv] 3.5 times faster when compared against the Alpha 9 II.

[xvi] “Hi+” continuous shooting mode, compressed RAW, CFexpress Type A memory card. Sony tests.

[xvii] “Hi+” continuous shooting mode, CFexpress Type A memory card. Sony tests.

[xviii] At 20 frames per second, users can shoot up to 238 full-frame compressed RAW images or 400 full-frame JPEG images.

[xix] 50mm lens, infinity, -1m-1 diopter.

[xx] Accurate focus may not be achieved with certain subjects in certain situations.

[xxi] Shutter speed slower than 0.5 sec. cannot be set while continuous shooting. Tracking performance and max. aperture differs by settings and lenses.

[xxii] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[xxiii] Post-production editing and S&Q mode recording required. Data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100) fps or higher.

[xxiv] Sony internal tests with [Auto Power OFF Temp.] set to [High].

[xxv] Active Mode is not available for 8K recording.

[xxvi] Catalyst Browse™ version 2020.1 or later, Catalyst Prepare version 2020.1 or later are required.

[xxvii] 8K is not applicable.

[xxviii] Compatible recorders to be announced.

[xxix] 5 GHz communication may be restricted in some countries and regions.

[xxx] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 3.1 or later is required for compositing.

[xxxi] Remote Camera Tool version 2.3 or later is required.

[xxxii] Not guaranteed to be 100% dust and water resistant.

Posted to: Sony News   Category: Sony Announcements
Post Date: 1/26/2021 9:39:06 AM CT   Posted By: Bryan

Posted to: Sony News   Category: Sony Announcements
Post Date: 1/26/2021 7:33:42 AM CT   Posted By: Bryan
 Thursday, January 21, 2021

Sony is announcing something big next week. Mark your calendars for 10:00 AM EST on Tuesday, January 26th.

Don't forget to stop back here to place your preorders.

Posted to: Sony News   Category: Sony Announcements
Post Date: 1/21/2021 12:38:54 PM CT   Posted By: Bryan
 Wednesday, January 13, 2021

This lens should be a big hit. From Sony:

Sony Electronics Launches Newest Addition to G Master™ Full-Frame Lens Series with the Lightweight and Compact 35mm F1.4 G Master™

The newest addition to the Sony G Master full-frame lens series features outstanding image quality and more in a compact design

SAN DIEGO, CA – January 13, 2020 – Sony Electronics Inc. today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series– delivering first-class image quality and beautiful bokeh in a compact and lightweight design. When paired with an E-mount camera body, the lens offers Sony’s industry-leading AF (autofocus) capabilities – perfect for a wide range of uses such as shooting landscapes, portraits and street photography, for both stills and video.

“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “With exquisite resolution and intelligent focusing technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”

Outstanding Resolution In A Compact Lens

Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, beautiful bokeh, and precise focusing performance to a compact lens that fits comfortably in the palm of your hand, weighing just 18.5 ounces (524 grams) and measuring 3 inches dia. x 3 7/8 inches (76 mm dia. x 96 mm) with a filter diameter of F67mm. The FE 35mm F1.4 GM features advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain excellent resolution throughout the image area. Thanks to an ED glass element and other optical refinements, the new FE 35mm F1.4 GM performs well in difficult lighting by effectively suppressing chromatic aberration and purple fringing for breathtaking results.

Beautiful Bokeh

The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a compact lens. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh – a signature characteristic of Sony’s G Master lens lineup.

Two innovative XA elements contribute to impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 10.6 inches (27cm) with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.

Advanced Focus For Enhanced Imagery

Two of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking - resulting in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision while minimizing vibration and noise for fast, smooth and silent AF performance.

Advanced focusing can also be achieved when shooting at a high frame rate.

Linear Response MF ensures the focus ring responds to subtle control when focusing manually and is ideal for creative focusing effects when shooting video. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.

Professional Control And Reliability

The FE 35mm F1.4 GM offers full professional control including an aperture ring with switchable click stops, a customizable focus hold button and a focus mode switch that all support smooth, efficient operation. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to both photographers and videographers.

When mounted to an APS-C or Super 35 camera, the compact and lightweight FE 35mm F1.4 GM can be used as a standard lens equivalent to 52.5mm full-frame equivalent angle of view, making the it the perfect choice for creating videos. Additional video advantages include the de-clickable aperture, fast linear AF and linear response manual focus.

The FE 35mm F1.4 GM features a dust and moisture resistant[i] design and a fluorine front element coating that repels water, oil and other contaminants.

[i] Not guaranteed to be 100% dust and waterproof.

Pricing And Availability

The new FE 35mm F1.4 GM will be available in February and will be sold for approximately $1,399.99 USD and $1,899.99 CAD.

Orders

Order the Sony FE 35mm f/1.4 GM Lens at B&H or Adorama.

Posted to: Sony News   Category: Sony Announcements
Post Date: 1/13/2021 10:22:19 AM CT   Posted By: Bryan
 Tuesday, December 1, 2020

From Sony:

Sony Announces “Visual Story,” a New iOS App with Cloud Storage for Professional Wedding and Event Photographers

Visual Story Allows for Fast Editing and Instant Delivery of Curated, Edited Galleries for Clients

  • Free iOS app for wedding and event photographers
  • Automated image transfer from compatible Sony Alpha cameras[i] to the Cloud
  • Immediately edit and deliver curated digital albums to clients
  • Utilizes AI and camera metadata to assist image selection and organization

SAN DIEGO – December 1, 2020 – Today, Sony Electronics announced “Visual Story” – a new application for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery[ii]. Unique to Sony camera users and available for iOS, Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media.

Sony Visual Story Diagram

“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president of Sony Imaging Products and Solutions Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients. Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and software solutions empowering content creators to capture, communicate and share in ways never before possible.”

A Professional Workflow Simplified

With Visual Story, photographers can now deliver a fully edited and curated photo gallery instantly, on site and on the day of the big event – eliminating days of work previously spent organizing and editing assets. This is made possible by the connection of the app to a compatible Sony camera. While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service[iii]. Images are then automatically organized using Artificial Intelligence (AI), and can be sorted based on metadata, star ratings, shooting timeframe, focus position and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances and others, automatically detecting if a subject’s eyes are closed in an image. Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by camera for added sorting options.

Effortless Edits

Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets – significantly reducing time spent editing images. By simply registering an edit preset prior to shooting, users can apply that preset to all images saving time and effort all while maintaining a consistent look throughout the entire shoot. The application is also equipped with a variety of editing functions, from basic corrections such as exposure, white balance and contrast, to more advanced corrections such as hue, saturation and luminance.

Sharing Made Simple

Using cloud collaboration, images can be synchronized on multiple mobile devices for easy viewing. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. This can be offered to their client as an additional service, or complimentary and included in their wedding or event package.

Ratings and selections made while creating a photo gallery can be downloaded as an XMP file, then transferred to another application on a PC to simplify the final delivery process. As a bonus, photographers can also embed a logo, their social media information and more, directly on the images within the photo gallery – making it easier than ever to brand and market their business, especially when their clients share the images on various social media platforms.

Visual story is perfect for a variety of events from weddings to parties and corporate events to family photos and more. It is ideal for any situation where many photos are taken that need to be delivered instantly. Visual Story will continue to evolve in these various applications, reflecting our customers’ needs.

Compatibility and Availability

Visual Story is available now for iOS in the Apple App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II[i]. Alpha 7 III will be supported in a future firmware update planned for Spring 2021.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.

###

Notes:

[i] Please refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.

[ii] Membership to “Visual Story” account and app on smartphone required with connection to Wi-Fi. See “Visual Story” terms and conditions/privacy policy for details.

[iii] iPhone/iPad: iOS 13.0 -14.2.

Posted to: Sony News   Category: Sony Announcements
Post Date: 12/1/2020 10:07:30 AM CT   Posted By: Bryan
 Tuesday, September 15, 2020

From Sony:

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System

New HVL-F28RM Compact Flash is also Announced

SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].

“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design

he new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.

Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi]when using the LCD monitor, or 680 imagesxi when using the viewfinder.

Outstanding Full-frame Image Quality

Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.

Advanced Autofocus

Using AI-driven functions, the Alpha 7C’s Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals[xv] to achieve fast and accurate focus[xvi]. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.

The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fpsxvii in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.

Expanded Video Capabilities

Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice[xx] the amount of data required for 4K video (QFHD: 3840 x 2160)iii, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fpsiii and other advanced video features for additional creative freedom.

Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.

Designed for Reliable Operation

The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

New FE 28-60mm F4-5.6: The World’s Smallest and Lightestiv Full-frame Zoom Lens with High Image Quality

The new FE 28-60mm F4-5.6 offers the world’s smallest and lightestiv form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens systemi. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistantxxii and accepts a variety of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detectionv

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detectionv advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistantxxii design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.

The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible cameraxxvi and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)xxix.

Pricing and Availability

The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $2,099.99 USD and $2,699.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The HVL-F28RM flash will be available this winter and will be sold for approximately $249.99 USD and $329.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera, lens and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha.

###

Notes:

i. An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.

ii. Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.

iii. A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.

iv. Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.

v. This function is only compatible with Alpha 7C as of Sept. 2020

vi. When shooting still images. Sony test conditions.

vii. With battery and memory card included

viii. Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).

ix. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

x. Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.

xi. CIPA standards.

xii. ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.

xiii. Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].

xiv. “Tracking” in the menu.

xv. Available on still images only.

xvi. Accurate focus may not be achieved with certain subjects in certain situations.

xvii. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.

xiii. Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.

xix. ISO 100 equivalent, F2.0 lens.

xx. 24p recording. Approx. 1.6x at 30p.

xxi. HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.

xxii. Not guaranteed to be 100% dust and water resistant.

xxiii. Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.

xxiv. Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5GHz communication may be restricted in some countries and regions.

xxv. 50 mm, at ISO 100 in meters

xxvi. Visit Sony support webpage for functional compatibility information.

xxvii. Design registration application pending.

xxviii. In group flash mode. 3 groups (A-C) in TTL or manual flash mode.

xxix. Sony internal test conditions.

Preorders

Preorder the Sony a7C at B&H (Explora) or Adorama.

Posted to: Sony News   Category: Sony Announcements
Post Date: 9/15/2020 3:51:17 PM CT   Posted By: Bryan
 Monday, September 14, 2020

The new Sony concept Alpha camera will be announced tonight at 18:00 PDT (September 15th, 10:00 JST / 01:00 UTC).

Watch the announcement via this post. Preorder the new camera at B&H.

Posted to: Sony News   Category: Sony Announcements
Post Date: 9/14/2020 4:05:21 PM CT   Posted By: Bryan
 Wednesday, September 9, 2020

From Sony:

Be ready for the announcement of the new concept Alpha.

September 14th, 18:00 PDT, September 15th, 10:00 JST / 01:00 UTC

Posted to: Sony News   Category: Sony Announcements
Post Date: 9/9/2020 7:58:35 AM CT   Posted By: Bryan
 Tuesday, September 1, 2020

From Sony:

Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses

New Adaptor Enables Advanced Autofocus Capabilities When Attaching A-mount Lenses to Latest E-mount Bodies

SAN DIEGO – September 1, 2020 – Today, Sony Electronics Inc. announced the new LA-EA5, a 35mm Full-frame A-mount lens adaptor that allows users to easily pair advanced E-mount camera bodiesi with A-mount lensesi.

Using the new LA-EA5 A-mount adaptor, users can now access the acclaimed autofocus and high-speed shooting capabilities found in Sony’s latest E-mount camera bodiesi with A-mount SSM (Super Sonic wave Motor) and SAM (Smooth Autofocus Motor) lensesii, as well as A-mount lenses that do not have internal focus motors.

Full support is provided for focal plane phase-detection AFiii, wide-area focal phase-detection AFiii coverage, Real-time Eye AF for both humans and animals, Real-time Tracking and AF/AEiv (auto exposure) tracking for SSM/SAM lenses on nine most recently introduced E-mount camerasi at up to 11fpsv depending on the camera model. When used with the Alpha 7R IVvi or Alpha 6600vi, for the first time, these capabilities are possible with lenses that do not have internal focus motors, such as the Sonnar T* 135mm F1.8 ZA and Planar T* 85mm F1.4 ZA.

Sony LA-EA5 Lens Adaptor for A-Mount Lenses Technical Illustration

The LA-EA5 combines a compact design, featuring an aperture drive unit and a newly developed compact AF drive unit. To ensure comfortable operation when used on an E-mount camera body, the new adaptor’s diameter matches that of the A-mount, perfectly aligning with the edges of the mount. The LA-EA5 allows easy operation on full-frame E-mount bodies, even when a vertical grip is attached to the camera body.

Pricing and Availability

The LA-EA5 is available in October 2020 for a suggested retail price of $249.99 USD and $329.99 CAD.

Order the Sony LA-EA5 A-Mount to E-Mount Adapter at B&H.

Notes

i As of Sept. 2020, focal plane phase-detection AF is supported for SSM/SAM lenses on the Alpha 7 III, Alpha 7R III, Alpha 7R IV, Alpha 6100, Alpha 6400, Alpha 6600, Alpha 9, Alpha 9 II, and Alpha 7S III. Focal plane phase-detection is supported for lenses that do not have internal focus motors on the Alpha 7R IV and Alpha 6600.

ii STF lenses are manual focus only. Teleconverters are not supported.

iii Autofocus is not available during movie recording.

iv For AE tracking, the aperture is fixed for the first frame while shutter speed and ISO are used for exposure adjustment.

v Maximum continuous shooting speed is 10 fps with the Alpha 7R IV, Alpha 9, and Alpha 9 II, and 11 fps with the Alpha 6600. Continuous shooting speed may change depending on the attached lens.

vi The Alpha 7R IV must be updated to software V1.20 or later, and the Alpha 6600 must be updated to software V1.10 or later.

Posted to: Sony News   Category: Sony Announcements
Post Date: 9/1/2020 9:25:36 AM CT   Posted By: Bryan
 Tuesday, July 28, 2020

From Sony:

Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

New Alpha 7S III Empowers Creators with 4K 120Pi Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Rangeii, Improved AF Performance and More

Alpha 7S III Overview

  • Newly developed BIONZ XR™ image processing engine with eight times more processing poweriii and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor, significantly reduced rolling shutter effectiv
  • Ultra-high sensitivity with ISO range expandable from 40 – 409,600v, and improved image quality by approximately 1 stop noise reductioniv in the middle and high sensitivity ranges
  • Video recording capabilities include 4K 120pi, 10 bit 4:2:2 color depth, All-Intra recording, XAVC HS format with H.265 codec and more
  • 15+ stop dynamic range for moviesii
  • 4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
  • Fast Hybrid AF system with 759 point phase-detectionVi AF sensors covering 92% of image sensor
  • Enhanced Real-time Eye AF for movie recordingVii and still image recording
  • New heat dissipating mechanism and dual slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shootingViii
  • 5-axis optical in-body image stabilization supports handheld movie shooting, with added Active Mode ix to support especially difficult handheld movie shooting
  • World’s brightest[x] and largestv new 0.64-type 9.44 million-dot (approx.) OLED electronic viewfinder
  • Side Opening variable angle LCD screen enhances shooting flexibility
  • Completely redesigned menu system with touch screen interface and touch operation
  • High-speed continuous still image shooting at up to 10fpsxi for more than 1,000 consecutive uncompressed RAW imagesxii with full AF / AE tracking
  • Dual CFexpress Type A card slots that enable high speed data processing while keeping the compact

Alpha 7S III

SAN DIEGO – July 28, 2020 –Today, Sony Electronics Inc. announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series? — the Alpha 7S III (model ILCE-7SM3).

Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic rangeii, a host of impressive video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shootingviii, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,”, said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to three timesiv and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing poweriii, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightestx and largestx 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camerax with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

Professional Video Workflow Solutions

The Alpha 7S III offers in-camera 4K recording up to 120 frames per secondi, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intraxiii and MPEG-H HEVC/H.265 coding (XAVC HS™)xiv. The Alpha 7S III makes it easy to integrate video recordings with other professional camcorders by providing three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW outputxv to an external recorder via HDMI Type-Axvi connector, offering additional post-production flexibility.

Improved Image Quality

The new CMOS image sensor and BIONZ XR™ image processing engine in the Alpha 7S III delivers legendary S-series sensitivity with significantly enhanced color reproduction and texture renderings for improved overall image quality. The base ISO has been lowered to 80, resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings. It offers improved image quality by approximately 1 stop of noise reductioniv in the middle and high sensitivity ranges.

The colors and textures of foliage, human skin, and more are ideally and consistently reproduced without dependence on light sources. Gradation rendering has also been refined for better looking skin tones and highlight roll-off in portraits. It also improves AWB (Auto White Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise white balance under artificial lighting, including fluorescent and LED lights.

Versatile Operability

Advanced Autofocus Performance for Hybrid use

For the first time in an Alpha 7S series camera, the Alpha 7S III offers Fast Hybrid AF by combining phase-detection and contrast-detection AF, giving it the ability to track subjects over a wide area with outstanding speed, precision and smoothness, even when using a narrow depth of field. Fine focus expression is possible with Sony’s E-mount lenses.

For environments with a lot of movement, Real-time Tracking and Real-time Eye AF are available to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous systemiii, thanks to the new image processing engine. It ensures accurate, reliable detection, even when the subject’s face looks away. Real-time Tracking is initiated simply by touching the subject on the screen. Real-time Eye AF is automatically initiated when an eye is detected.

Flexible Autofocus Settings for Movie Shooting

Based on customer feedback, the camera includes several AF features for professional users including AF Transition Speed in seven settings, to easily create rack-focus transitions, and five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF will switch or stay with the locked-on subject. Touch Tracking allows user to not only initiate Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo. It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely from the Imaging Edge Mobile applicationxvii.

New Heat-dissipating Structure

The Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2 video lasting an hour or moreviii. A newly developed unique heat dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating ranges, preventing overheating while maintaining compact body dimensions. The new heat-dissipating structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture resistancexviii.

Movie Assist Functions

For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Modeix with 5-axis optical in-body image stabilization to support especially difficult handheld movie shooting. It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear screen, perfect for gimbal-mounted shots, complicated angles, handheld operation and more. The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.) touch panel LCD monitor, for optimal visibility even in bright outdoor environments.

In addition, the Alpha 7S III provides a selection of new Creative Look with 10 presets that can be used for both photo and video shoots, making it easy to create interesting moods right in the camera to be used as is or customized by the user.

A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone. Used with Sony’s XLR-K3M XLR Adaptor Kit, the Alpha 7S III provides 4-channel 24-bit digital audio recording capability in an Alpha series camera for the first time. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking.

Additional movie assist functions include a redesigned monitor display with a bold, clearly visible red frame that makes it clear when recording is in progress even when mounted on a rig or gimbal, custom zoom settings, adjustable white balance while recording, display rotation, interval recording, still extraction from movies and more.

Outstanding Still Image Photography

The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points covering 92% of the image sensor. The camera can also achieve high AF precision to accurately and reliably focus in light down to EV-6xix,where subjects are difficult to see clearly even with the naked eye. Users can continuously shoot more than 1,000 uncompressed RAWxii images at up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.

The Alpha 7S III also includes the world’s firstx 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III viewfinder offers a 0.90x viewfinder magnificationxx, 41° diagonal field of view, 25mm high eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture resistantxviii, extremely responsive, and has switchable modes for different subject types. Every aspect of the Alpha 7S III viewfinder has been designed and refined for a professional workflow.

For the first time in one of Sony’s digital cameras, the Alpha 7S III includes HEIF (High Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced compression technology to maintain image quality while significantly reducing file size and saving storage space. HEIF stills shot in this mode can be played back on a compatible Sony HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic rangexxi.

Versatile Design Made for the Pros

CFexpress Type A for High-speed Data Transfer

In another world’s firstx, the Alpha 7S III features two CFexpress Type A compatible media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read speeds while keeping the camera body compact in size. CFexpress Type A cards are ideally suited to high-speed continuous RAW still image shooting as well as 4K 120pi movie recording at high bit ratesxxii, providing next-generation write speeds that can quickly clear the buffers of cameras that generate high volumes of still image and movie data. High-speed data transfer to a PC is possible at about 1.7 times fasterxxiii than that of SD card. The dual slots can be set to relay mode for extended continuous recording of even the highest bit rate data as well as simultaneous recording and sort by format type recording.

Revised Menu System with Enhanced Touch Screen

The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. For creators who shoot both stills and movies, separate settings can now be stored for stills and movie shooting for quick transition between the two.

High Reliability Gives Creators New Freedom

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 7S III features a redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus dust and moisture resistance xviii that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support USB PD (Power Delivery), allowing higher power to be supplied from an external source so that users can continue to record for extended periods with minimal internal battery usage.

Advanced Connectivity for Professional Working Environments

The Alpha 7S III has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with several advanced connectivity options. The camera supports 5GHzxxiv/2.4GHz wireless LAN (IEEE 802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication quality by using multiple antennas, doubling in speed when compared to the Alpha7R IV. It also carries new USB tethering supportxxv. When connected to a 5G (5th generation technology standard for cellular networks) compatible device via USB cable, it is possible to use 5G network for fast and stable FTP file transferxxvi. USB to high-speed wired LAN connectivityxxvii also offers stable and fast FTP transfer for both movies and stills. A USB Type-C™ connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for smooth handling of large image files.

Pricing and Availability

The new Alpha 7S III Full-frame Interchangeable Lens Camera will be available in September 2020 for approximately $3,499.99 USD and $4,799.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha.

 
Sony Announces World’s First CFexpress Type A Memory Card with High-speed Performance and Tough Durability

Up to 700MB/s[i] write speed and 800MB/si read speed

Compact design and advanced functionality

Effective heat dissipation design

TOUGH specification construction ensures high durability and dust/water resistance

Supported by File Scan Utility memory diagnostic software and Memory Card File Rescue data recovery software

SAN DIEGO – July 28, 2020 – Today, Sony Electronics Inc. announced a new generation of media — the world’s first[ii] CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Delivering high transfer speed, durability and reliability, Sony’s new CFexpress Type A cards offer professional and stress-free performance for photographers and content creators

High-speed Performance

Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/si and read speeds as high as 800MB/si, greatly reducing buffer clearing times for efficient, stress-free shooting. The CFexpress Type A cards are ideally suited for high-speed continuous shooting of more than 1,000 uncompressed RAW still images, as well as 4K 120p movie recording at high bit rates with the Slow & Quick Motion functioniii when paired with new Alpha 7S III, which features two CFexpress Type A compatible media slots, that also support UHS-I and UHS-II SDXC/SDHC cards, for simultaneous media capture or extended continuous recording of even the highest bit rate data. Compliance with the VPG400 video performance guarantee profile specification ensures stable video recording at 400 MB/s—creating a smooth workflow for professional creators.

Effective Heat Dissipation DesignThe new CFexpress Type A memory cards are equipped with a heat sink to transfer heat generated by the card to the exterior when transmitting large amounts of data at high speed, using Sony's original alloy with excellent thermal conductivity. This enables users to record for long periods of time[iv] even when recording 4K 120p video internally.

Tough Durability

Keeping up with Sony’s TOUGH specifications, the new CFexpress Type A memory cards feature bending and impact resistance to protect precious data, even when frequently changing cards in the harshest environments. They are up to five times more resistant to drop impact and up to ten times more resistant to bending, compared to CFexpress Type A requirement standards, for outstanding durability. In addition, thanks to a specialized internal structure, they achieve an IPX7 water ingress protection rating and an IP5X dust ingress protection rating (IP57) for enhanced durability.

Reliability

Accidents happen. Sony’s Memory Card File Rescue[v] data recovery software allows users to recover accidently deleted RAW images and 4K video from memory cards. In addition, Sony’s Media Scan Utility[vi] media diagnostic software will be updated to support CFexpress Type A cards allowing users to diagnose and receive a warning before the number of read/write cycles approaches the card’s limit.

CFexpress Type A/SD Card Reader

Optimized for the new CFexpress Type A memory cards, the CFexpress Type A/SD card reader (MRW-G2) provides SuperSpeed USB 10Gbps (USB 3.2 Gen 2) transfer speed, via its USB Type-C® connector, allowing creators to establish an efficient workflow when dealing with high-resolution images files, 4K video and other types of high-volume data. When combined with a CFexpress Type A card, it allows users to transfer data approximately 2.8 times faster than with conventional mediavii. The MRW-G2 card reader can be used with CFexpress Type A and SDXC/SDHC (UHS-I and UHS-II) memory cards.

Pricing and Availability

CFexpress Type A memory cards and card reader will be available in September 2020. See below for suggested retail pricing:

(US) – CEA-G80T/CEA-G160T: $199.99 USD / $399.99 USD (CA) – CEA-G80T/CEA-G160T: $259.99 CAD / $519.99 CAD (US) – MRW-G2: $119.99 USD (CA) – MRW-G2: $159.99 CAD

Notes Alpha 7S III

[i] 10% of view cropped [ii] S-Log3 movies, Sony internal tests [iii] When compared to the BIONZ X™ image processor [iv] When compared to Alpha7S II [v] 40 to 409,600 for stills and 80 to 409,600 for movies. Sony test conditions [vi] When shooting full-frame still images. The number of AF points used depends on the shooting mode. [vii] This function does not track animal eyes [viii] Sony test conditions. XAVC S-I 10-bit 4:2:2, 25 deg C (ambient, camera when recording started), Auto Power Off Temperature: High. The value will vary depending on the shooting conditions. Movie shooting past an hour will continue until battery ends. [ix] In active mode, the shooting angle of view is slightly narrowed. If the focal length is 200 mm or more, it is recommended to set to standard [x] As of July 2020, Sony survey. Among full-frame mirrorless cameras [xi] Up to 10fps in continuous “Hi+” mode, and up to 8fps in continuous “Hi” mode Maximum fps will depend on camera settings [xii] Requires CFexpress Type A memory card [xiii] When XAVC S-I 4K or HD is selected via the file format menu [xiv] Requires compatible memory card [xv] Atomos Ninja V HDR monitor-recorder support planned. As of July 2020 [xvi] Sony’s Premium High Speed HDMI Cable DLC-HX10 recommended [xvii] Imaging Edge Mobile Ver. 7.4 or later required [xviii] Not guaranteed to be 100% dust and moisture proof [xix] ISO 100 equivalent, F2.0 lens, AF-S mode [xx] 50mm lens, infinity, -1m-1 diopter [xxi] Desktop application “HEIF Converter” for displaying and editing HEIF format is planned to launch in September 2020 [xxii] 4:2:2 10-bit All-I, when recording slow motion [xxiii] Sony test conditions. [xxiv] 5 GHz communication may be restricted in some countries and regions [xxv] Power Delivery supported smartphone is required [xxvi] Does not guarantee connection with all smartphone. FTP file transfer by USB tethering that utilizes 4G network is also possible [xxvii] A compatible USB-Ethernet adapter is required

Notes CFexpress Type A Memory Card:

[i] Actual performance may vary and is dependent on environment and usage. [ii] As of July 2020, Sony Survey [iii] 10-bit depth and 4:2:2 color sampling, All Intra recording, when shooting in slow motion. [iv] Depends on camera performance [v] Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable. [vi] MRW-G2 CFexpress Type A/SD card reader is required for CFexpress Type A card diagnosis. Diagnosis is not possible with readers from other manufacturers or a direct camera connection. [vii] Sony test conditions. Compared to Sony’s SDXC UHS-II memory card.

 
Orders

B&H and Adorama are taking Sony Alpha a7S III Mirrorless Digital Camera orders.

 
Learn more about the Sony a7s III at B&H Explora.

Learn more about the Sony a7s III at Adorama.

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/28/2020 9:50:21 AM CT   Posted By: Bryan
 Monday, July 27, 2020

Tune in tomorrow, Tuesday, July 28, 2020 at 10:00 AM EDT for the Sony Alpha a7S III announcement.

B&H and Adorama will be taking Sony Alpha a7S III Mirrorless Digital Camera orders.

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/27/2020 9:20:36 AM CT   Posted By: Bryan
 Thursday, July 23, 2020

From Sony:

AP to Equip all Visual Journalists Globally with Sony Imaging Products

Sony Electronics to become AP’s exclusive global imaging provider for photo and video journalism

July 23, 2020 - Sony Electronics Inc. a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.

With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography -- AP’s 54th Pulitzer and 32nd for photography -- and garnering recognition from the Royal Television Society for excellence in video.

A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models.

“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”

“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”

When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.

AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.

"The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism."

In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities.

Sony offers 5G through its Xperia™ product line, which uses technology from its cameras, professional monitors and audio devices.

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/23/2020 4:35:06 PM CT   Posted By: Bryan
 Thursday, July 16, 2020

Mark your calendar for 10:00 AM EDT on July 28, 2020 for the Sony Alpha a7S III announcement.

B&H has the Sony Alpha a7S III Mirrorless Digital Camera on their site.

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/16/2020 6:28:49 PM CT   Posted By: Bryan
 Tuesday, July 7, 2020

From Sony:

Sony Electronics Grows Lens Line-up with Launch of 12-24mm G Master, the World’s Widest Full-frame Zoom with a Constant F2.8 Aperture

SAN DIEGO – July 7, 2020 – Sony Electronics Inc. today announced an exciting new addition to its full-frame lens line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) Large-aperture Ultra-wide Zoom lens. This compact and versatile lens is ideal for shooting landscapes, astrophotography and architecture while providing extra mobility for active sports shooters who want to capture ultra-wide perspectives. As part of Sony’s flagship G Master series lenses, users can be completely confident that it delivers outstanding image quality up to an ultra-wide 12mm angle of view with F2.8 constant aperture and beautiful bokeh effects.

The introduction of the FE 12-24mm F2.8 GM now extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm[ii] and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye, opening the door to new avenues of creative expression.

“We are excited to introduce the new FE 12-24mm F2.8 GM as the 57th lens in Sony’s E-mount line-up”, said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “It is important for us to continue to push boundaries in the industry to develop the best tools for our customers. By extending our range of G Master constant F2.8 zoom lenses out to 12mm, we are excited to see how these new innovations will help our customers create like never before.”

The FE 12-24mm F2.8 GM benefits from innovative construction that delivers outstanding corner-to-corner image quality throughout the entire zoom range. It features three precise XA (extreme aspherical) elements including the largest XA element ever made for an a - Alpha brand lens. These XA elements, with an additional aspherical element, effectively suppress astigmatism, coma and field curvature right out to the image edges. Furthermore, three ED (Extra-low Dispersion) glass elements plus two Super ED glass elements, powerfully control chromatic aberration and combine to deliver corner-to-corner clarity while minimizing color fringing.

An extremely effective floating focus mechanism divides the lens’s focus group into two independently controllable groups, ensuring both outstanding close-up performance and maximum sharpness at any distance. The two independently controlled groups help realize a constant 11” (28 cm) minimum focusing distance throughout the zoom range, and because it is an internal focus lens, its length remains constant, so its center of gravity varies very little and is always optimally balanced in the hand.

The signature bokeh effects of Sony’s G Master series lens are achieved through the fine tuning of the lens’s spherical aberration characteristics during both the design and manufacturing process. At the same time, the extremely high surface precision of the lens’s XA elements effectively suppresses spherical aberration and, in combination with a 9-blade circular aperture, further enhances its exquisite bokeh.

The FE 12-24mm F2.8 GM employs four original high-speed, high-thrust XD (extreme dynamic) Linear Motors to ensure that it is compatible with the speed performance of both current and future camera bodies. With two XD Linear Motors for each of the lens’s focus groups, autofocus is fast and precise. New control algorithms maximize the response of the system while achieving flawless synchronization between the two focus groups. Further benefits include extremely quiet operation with minimal vibration and lower power consumption.

A brand-new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been used for the first time on the FE 12-24mm F2.8 GM. It suppresses internal reflections, minimizes flare and ghosting for clear, crisp imagery and despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.

Moviemaking

The constant F2.8 maximum aperture at all focal lengths ensures that exposure is stable when zooming. As a result, this means that shutter speed and ISO sensitivity can remain constant while shooting movies. The creative opportunities afforded by shooting movies at a 12mm angle of view with F2.8 constant aperture in full-frame are boundless, and when used on an APS-C or Super 35 camera, the wide end of the zoom range becomes equivalent to 18mm, providing a useful zoom range for moviemaking.

Professional Control

Weighing only 1.87 lbs (847 g), the FE 12-24mm F2.8 GM offers numerous features for full professional control of shots. These include a customizable focus-hold button, focus-mode switch, zooming ring and focusing ring that are positioned for easy operation while shooting. The Linear Response MF ensures that the focus ring responds directly to the most subtle adjustments when focusing manually so control feels immediate and precise. It is dust and moisture resistant [iii] and the front lens element features a fluorine coating that repels water, oil, and other contaminants, making it easier to wipe off any fingerprints from the lens surface. The rear filter holder accommodates standard sheet-type ND, color correction and other filters for expanded expressive capability. A cutting template for sheet filters is supplied.

Pricing and Availability

The FE 12-24mm F2.8 GM is available in in August 2020 for a suggested retail price of $2,999.99 USD and $3,999.99 CAD.

[1] Compared to interchangeable constant F2.8 zoom lenses for 35mm full-frame format digital cameras. As of July 2020. Sony survey.

[1] SEL1224GM, SEL1635GM, SEL2470GM, SEL70200GM

Preorders

Preorder the Sony FE 12-24mm f/2.8 GM Lens at B&H (starting 5pm ET, Tue Jul 07).

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/7/2020 9:38:26 AM CT   Posted By: Bryan
 Wednesday, May 27, 2020

From Sony:

New Video-Forward Design and Compact Body Packed with Advanced Imaging Technology and Easy-to-Use Functionality

SAN DIEGO – May 26, 2020 – Sony Electronics Inc. today has announced the new pocket-sized digital camera ZV-1 (hereafter referred as “ZV-1”) – a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels. “Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “We are always listening to our customers, and this camera is the result of direct feedback from our extended community. Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before.” The ZV-1 features a 1.0-type stacked Exmor RS® CMOS image sensor with DRAM chip and 24-70mm[i] F1.8-2.8 ZEISS® Vario-Sonnar T* large-aperture lens creating beautiful background bokeh (background blur), allowing the subject to stand out from the background. The camera locks on to and tracks subjects with high accuracy and speed using Sony’s leading-edge autofocus system. The ZV-1 also includes the latest-generation BIONZ X™ image processor with front-end LSI delivering high resolution as well as low noise for superior image quality. It also combines this exceptional imaging technology with high-quality and versatile audio options. The ZV-1 is Sony’s first compact camera with a side-opening Vari-angle LCD screen, making it easier to compose your shots in selfie mode while connecting external audio accessories. To meet any video need, the ZV-1 contains advanced video features including 4K movie recording[ii] and in-body image stabilization.

Meeting the Needs of Today’s Content Creators

Quickly Switch Between two modes of Background Bokeh

The ZV-1 offers a simple solution to easily switch between two levels of background bokeh while recording. Using the new Background Defocus function, users can rapidly adjust the optical aperture between more and less background defocusing blur without losing focus on the subject. Located on top of the camera, this Bokeh button is easily accessible and makes selfie shooting operation a breeze.

Focus on the Subject You Want

The ZV-1 makes it easier than ever to shoot product reviews and similar video content. Gone are the days of placing a hand behind an object to prompt the camera to bring it into focus thanks to a new Product Showcase Setting, which allows for quick and smooth focus transitions between the subject’s face and the object placed in front of the lens. Building on the leading-edge technology developed for a™ (Alpha brand) and RX series cameras, this new compact camera includes advanced autofocus (AF) allowing it to lock on and track subjects with high accuracy and speed while recording. For maintaining focus on the intended subject or subjects in busy environments, Real-time Eye AF[iii] and Real-time Tracking AF for video allows the ZV-1 to seamlessly switch focus between multiple subjects while controlling the AF speed and tracking sensitivity.

Prioritize Your Face

Extreme changes in lighting, like walking outside on a sunny day and suddenly moving from a bright location into shade, are no problem for the ZV-1 thanks to the new Face Priority autoexposure (AE) function. It detects and prioritizes the subject’s face and adjusts the exposure to ensure the face is depicted at an ideal brightness in any environment. This AE technology also suppresses an abrupt change in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots. In addition, the camera features a new advanced color science that has been re-engineered to optimize skin tones for any subject in both still and video modes.

Crystal Clear Audio

High quality content requires clear, excellent audio quality, and the ZV-1 is well-equipped to produce just that with reliable and versatile audio options. The ZV-1’s onboard mic features Sony’s latest Directional 3-capsule Mic which was designed for forward-directional audio capture, allowing for clear capture of the subject’s voice while minimizing background noise, especially when operating in selfie mode. For added flexibility, the ZV-1 also features an industry standard mic jack (3.5mm) and Multi Interface Shoe™ (MI shoe) making it easy to connect a wide range of external microphones. The ZV-1 is also supplied with a wind screen[iv] accessory that fits on the MI shoe to minimize wind interference.

Design and Functionality Optimized for Vlogging

The ZV-1 was designed with content creators and vloggers in mind. This compact, lightweight (approx. 294g / 105.5mm x 60.0mm x 43.5mm) camera is the first Sony compact camera with a flip-out, tiltable LCD Screen, allowing creators to simplify their setup by utilizing the MI shoe for optional external mics without the need of an additional mounting bracket. Comfortably operate the ZV-1 with one hand thanks to the easy-to-hold comfortable grip and a large movie REC button located on the top of the camera for quick access to video recording, as well as a recording lamp on the front of the camera that indicates if the camera is actively recording.

The ZV-1 also includes advances in image stabilization, ensuring steady video even when shooting hand-held while walking. When recording in HD (Active mode), optical and electronic stabilization methods are combined to reduce shaking up to 11 times[v] that of standard SteadyShot™ image stabilization. When shooting 4K video using Optical SteadyShot (Active mode), there is improvement in stabilization effect of up to 8 times[vi] that of standard SteadyShot. The ZV-1 is also compatible with the GP-VPT2BT Shooting Grip with Wireless Remote Commander, offering additional stability and comfort combined with cable-free Bluetooth® connectivity.

Class-Leading AV Features

Despite the small form factor there are a multitude of pro-level movie making capabilities, including:

  • 4K movie recording with full pixel readout and no pixel binning in high bit rate XAVC S™ codec. [vii]
  • Industry standard 3.5mm microphone input
  • Hybrid Log-Gamma (HDR) [viii] / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3
  • Interval Shooting[ix] for stunning time-lapse videos[x]
  • Super Slow Motion[xi] recording at up to 960fps[xii]
  • Compatibility with ‘Movie Edit add-on[xiii]’ from the “Imaging Edge™” mobile application for image stabilization while editing[xiv] Highlight ability to edit aspect ratios for IG etc.

Live Streaming with the ZV-1

Transform the ZV-1 into a webcam by connecting it to a PC[xv] via USB, which allows content creators to interact with their followers in real-time while also utilizing the advanced imaging technology and unique features of the ZV-1. Sony’s new PC software will be available in July 2020.

New Vlogger Accessories Kit

Sony will also be introducing a Vlogger Kit (ACCVC1), which includes a GP-VPT2BT Shooting Grip with Wireless Remote Commander and 64GB Ultra High Speed Media Card. The grip is compatible with a variety of Sony cameras[xvi]. Pair this kit with an external microphone (sold separately), such as Sony’s Stereo Microphone (ECM-XYST1M), for a convenient and simple vlogging setup.

Pricing and Availability

The Digital Camera ZV-1 will be available in June 2020 for a special introductory price of approximately $749 USD through June 28, 2020. After that, the price will increase to approximately $799 USD. The ZV-1 will be available in Canada for approximately $999 CAD.

The ACCVC1 Vlogger Kit will be available in June 2020 with a special introductory offer of $50 off when purchased together with ZV-1 (at participating retailers) through June 28, 2020 in U.S. and June 25, 2020 in Canada, and can be purchased separately for approximately $149 USD and $199 CAD.

Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony’s a - Alpha brand.

Preorder: B&H | Adorama

Posted to: Sony News   Category: Sony Announcements
Post Date: 5/27/2020 5:11:42 AM CT   Posted By: Sean
 Thursday, April 2, 2020

From Sony:

Tokyo, Japan - Sony Corporation today announced the establishment of the “Sony Global Relief Fund for COVID-19,” a 100 million US dollar fund to support those around the world affected by the COVID-19 virus.Through this fund, Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry, which has been greatly impacted by the spread of the virus.

In terms of medical support, 10 million U.S. dollars of the fund will be devoted first to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children's Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR) to assist medical workers and others on the frontline of response efforts to the virus. Sony will also work with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.In the area of education, where children, who represent the next generation, are losing education opportunities as a result of school closures, Sony will explore ways to leverage its technologies in support of education activities, and cooperate with educators to implement these measures.

Furthermore, in terms of the creative community such as music, pictures, games and animation, together with its group companies engaged in the entertainment industry, Sony will seek ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.Sony also announced that employees will be able to provide their support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide.

Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted. In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”Going forward, Sony will work together with its partners and stakeholders to explore ways to further extend these initiatives.

Post Date: 4/2/2020 1:01:03 PM CT   Posted By: Bryan
 Tuesday, February 25, 2020

From Sony:

Sony Expands Full-frame Lens Line-up with Introduction of New Large-aperture, Ultra-wide-angle Prime Lens

SAN DIEGO – February 25, 2020 – Adding to its extensive range of native mirrorless full-frame lenses, Sony Electronics today announced the launch of the new G Lens™ series FE 20mm F1.8 G (model name SEL20F18G), perfect for a variety of creative needs including portraits, astrophotography, landscape and street photography, as well as capturing impressive video. Ensuring exceptional G Lens resolution and bokeh, the FE 20mm F1.8 G is a compact, lightweight, ultra-wide prime lens – the widest full-frame prime lens in Sony’s E-mount lineup – giving users a new resource for stretching the boundaries of their artistic imaginations.

The impressive lens design features two advanced aspherical (AA) elements and three extra-low dispersion (ED) glass elements to suppress chromatic aberration and delivers high corner-to-corner image quality with minimal distortion, even at the maximum F1.8 aperture. It has excellent close-up performance, with a minimum focus distance of 7.5 inches (max. magnification: 0.2 times), and delivers beautifully de-focused backgrounds, or bokeh. For challenging subjects like night scenes or starry skies, the FE 20mm F1.8 G delivers crisp and clear images thanks to its advanced optical design that accurately reproduces point light sources with high contrast and minimum sagittal flare.

The compact design and versatility of the FE 20mm F1.8 G makes it the perfect all-inclusive lens for photographers and videographers. Weighing only 13.2 oz (373g), its small size and light weight make it truly mobile when used with compact E-mount bodies as part of a well-balanced system that is ideal for use on gimbals or accessory grips.

Sony FE 20mm f/1.8 G Lens On Camera

In addition, the use of two extreme dynamic (XD) Linear Motors delivers fast, precise and quiet autofocus for both stills and video shooting.

Designed to be dust and moisture resistant and having a fluorine front element coating, the FE 20mm F1.8 G is highly reliable and easy to operate. It also features a customizable focus-hold button and aperture ring with a click on/off switch and is compatible with a variety of 67mm filters for extra creative control.

“We’re driven by the needs of our customers and will continue developing the best tools to meet their creative ambitions,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “Our 56th E-mount lens, the new FE 20mm F1.8 G, is fast, lightweight and extremely versatile, giving creators yet another compelling tool to help realize their vision.”

Pricing and Availability

The FE 20mm F1.8 G will be available in March 2020 for a suggested retail price of $899.99 USD and $1,199.99 CAD.

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/25/2020 10:08:47 AM CT   Posted By: Bryan
 Tuesday, January 14, 2020

From Sony:

Sony Introduces New GP-VPT2BT Wireless Shooting Grip

Versatile, Reliable and Cable-free Grip for Improved Mobility and Creativity

Building on the growing lineup of cameras and accessories developed for modern creators, Sony today has announced the new GP-VPT2BT shooting grip with wireless remote commander. Ideal for many different types of content creation ranging from vlogs to travel photography / videography to simple everyday use, the new grip offers optimum stability and comfort combined with cable-free connectivity and a reliable dust and moisture resistant designi.

Compatible with a variety of Sony’s latest digital camerasii,the GP-VPT2BT connects easily via Bluetooth® wireless technology, allowing creators to simply aim and shoot without interfering cables or exposed inputs. The new grip includes a useful tilt feature that allows for flexible vertical angle adjustment as well as the ability to switch from normal to self-shooting mode with ease. Additionally, it has an adjustment wheel that can be loosened or tightened to allow for seamless operation with cameras of different sizes and weights. The grip also includes a flip button, indicator light and lock switch, and can be quickly changed into a tripod by simply expanding the bottom portion, enabling easy stable, hands-free shooting.

Sony GP-VPT2BT Wireless Shooting Grip in Hand

The new GP-VPT2BT Shooting Grip With Wireless Remote Commander will ship this month in North America, priced approximately $140 U.S. or $180 CA.

i Not guaranteed to be 100% dust and moisture proof.

ii Compatible with a9 II, a9, a7R IV, a7R III, a7 III, a6600, a6400, a6100, and RX100 VII. Firmware must be updated on cameras to ensure compatibility.

 
The Sony GP-VPT2BT will be available for order at B&H and Adorama (these links will work when ordering opens).

Posted to: Sony News   Category: Sony Announcements
Post Date: 1/14/2020 9:36:08 AM CT   Posted By: Bryan
 Thursday, October 3, 2019

From Sony:

Sony Electronics Introduces the Alpha 9 II with Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

New Alpha 9 II Combines Alpha 9’s Unrivaled Speed with New Functionality to Match the Needs of Professionals

SAN DIEGO — October 3, 2019 — Sony Electronics today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of a (Alpha) full-frame interchangeable lens cameras, the new model has been created to support working professionals in the fields of sports photography and photojournalism.

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining groundbreaking speed performance, including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking at 60 calculations per second.

Updates include significantly enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, and evolved AF performance with newly optimized algorithms, re-designed build to enhance durability and operability.

“The voice of our customers is absolutely critical to Sony – we are always listening,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Alpha 9 II is the direct result of our work with agency, sports and news photographers since the launch of the original Alpha 9. We have added connectivity and network capabilities that drastically improve the professional workflow, while also making enhancements to design, interface and processing power that complete the user experience. Complemented by our extremely versatile E-mount system – with 55 native lenses introduced at this point including super-telephoto 600mm and 400mm G Master™ series lenses – this new camera is a tool unlike any other for professionals, whether in the field or on the field.”

Raising the Bar for Built-in Connectivity in the Professional’s Workflow

The Alpha 9 II includes a built-in 1000BASE-T Ethernet terminal, enabling gigabit communication for high-speed, stable data transfer operations. Additionally, File Transfer over SSL or TLS encryption (FTPS) is supported for increased data security and PC remote (tether) shooting performance is improved, with decreased release time lag and reduced live view screen delay when using the ‘Remote Camera Tool’ desktop application. The speed of the camera’s built-in wireless LAN functionality has also been increased, adding a stable and fast 5 GHz (IEEE 802.11ac) band, in addition to the 2.4 GHz provided in the Alpha 9. IEEE 802.11a/b/g/n/ac standards are all supported.

Designed to improve the speed of news agencies’ workflow, the Alpha 9 II features a new Voice Memo function that allows spoken information to be attached to images in the form of voice memos that can be replayed when the images are reviewed. The voice data can also be included with images sent to an editor, giving them important information needed for effective editing. Alternatively, a field photographer can also use the ‘Transfer & Tagging add-on’ “Imaging Edge™” application to transfer voice tags with the images to their mobile device and have the voice memos automatically converted to text and added to the JPEG images in the form of IPTC metadata. All of this can be done automatically or manually selected by the photographer.

By combining wireless voice/image transfer and automatic voice-to-text conversion with the ability to auto-transfer images with attached voice memos via FTP, it is possible to shoot and transfer the results to an FTP server without ever having to operate a smartphone. FTP settings within the app can also be sent to a camera via Bluetooth®, allowing for a faster workflow.

The Platinum Standard for Speed and Auto Focus Performance

The new Alpha 9 II shares the same acclaimed 35mm full-frame stacked 24.2 MP Exmor RS™ CMOS image sensor with integral memory as the original Alpha 9, giving it the same unmatched speed performance and outstanding image quality. The new model can shoot continuously and completely silently at 20 fps for up to 361 JPEG images or 239 compressed RAW images, with no viewfinder blackout allowing the photographer to follow the subject and action with no interruption to the EVF during picture taking. For times when mechanical shutter is preferred or required, the new Alpha 9 II has been improved to shoot at up to 10 fps, about 2x the speed of the Alpha 9.

The camera is able to function while continuously calculating Auto Focus and Auto Exposure at up to 60 times per second, with newly optimized AF algorithms that provide notably enhanced AF precision and performance, ensuring that even the most erratic subject motion that is associated with sports are captured with high precision. Also useful for sporting events, the camera now offers an anti-flicker shooting mode that automatically detects and adjusts for the presence of fluorescent or artificial lighting to maximize image quality.

The advanced focusing system in the new Alpha 9 II is far beyond the capabilities of any professional camera. Comprised of 693 focal-plane phase-detection AF points covering approximately 93% of the image area, as well as 425 contrast AF points, the Fast Hybrid Auto Focus system achieves extremely fast and accurate performance, ensuring all fast-moving subjects are accurately captured. Additional notable focusing capabilities include Real-time Eye AF with right eye / left eye selection, Real-time Eye AF for animal augmented with a new algorithm, Real-Time Eye AF for movie, Real-time Tracking, selectable focus frame color, Touch Pad focus point control while using the viewfinder and more. AF can also now continuously track even if continuous shooting is greater than F16, providing further accuracy for shots that require slower shutter speeds.

Refined Build and Operability

  • Upgraded BIONZ X™ image processing engine gains maximum benefit from the sensor’s fast readout speed; processor works with front-end LSI to enhance speed in AF/AE detection, image processing, face detection and accuracy, and more
  • Upgraded dust and moisture resistant design to meet the needs of professionals in even the most challenging outdoor conditions; stronger sealing provided at all body seams as well as the battery compartment cover and media slot
  • Latest developed image-processing algorithm reduces noise in the medium-to-high sensitivity range while improving subjective resolution and image quality
  • 5-axis optical in-body image stabilization system that provides a shutter speed advantage of 5.5 steps
  • Improved grip configuration for even greater comfort and sure hold; compatible with Sony VG-C4EM Vertical Grip
  • Improved button design and feel; increased diameter and feedback of the ‘AF-ON’ button; a refined multi-selector joystick design; an exposure compensation dial lock button; and a redesigned shape and new position for the rear dial
  • Redesigned shutter mechanism to suppress even the slightest movement that can cause image blur; tested for durability in excess of 500,000 shutter cycles
  • USB Type-C™ connector that supports fast USB 3.2 Gen 1 data transfer
  • Dual media slots that are both compatible with UHS-I and UHS-II SD cards, allowing higher overall capacity and faster read/write speeds
  • Digital audio interface has been added to the camera’s Multi Interface Shoe™ (MI Shoe), enabling the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected directly to the MI Shoe for cleaner, clearer audio recordings

Pricing and Availability

The new Alpha 9 II will be available in November 2019 priced at approximately $4,500 US and $6,000 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.

Order the Sony a9 II

Orders for the Sony a9 II will be accepted beginning on Oct 3rd at 6:00 PM EDT. Support this site by ordering from one of these highly-trusted retailers:

B&H | Adorama | WEX

# # #

  1. Electronic shutter mode. Display updating will be slower at slow shutter speeds
  2. “Hi” continuous shooting mode. At of 1/125 sec. or higher. In AF-C mode the maximum continuous frame rate will depend on the shooting mode and lens used. A software update may be required for some lenses. Visit Sony’s support web page for lens compatibility information
  3. At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used
  4. Version 2.0 or later required. For more information on the new application updates, please visit the ‘Remote Camera Tool’ website at https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php
  5. Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5 GHz communication may be restricted in some countries and regions>
  6. Version 1.1 or later required. Ver.1.1 will be released in October 2019. For more information on the new application updates, please visit the ‘Transfer & Tagging add-on’ website at https://sony.net/ttad/
  7. Only available in regions where Google services are available. Voice Memo exceeding 50 seconds cannot be converted to text
  8. “IPTC Metadata” is standards of metadata included in digital images formulated by IPTC (International Press Telecommunications Council)
  9. Approximately, effective
  10. Silent shooting is possible when Shutter Type is set to "Electronic" and Audio signals is set to "Off"
  11. “Hi” continuous shooting mode, UHS-II memory card. Sony tests
  12. “Hi” continuous shooting mode, compressed RAW, UHS-II memory card. Sony tests
  13. Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during electronic shutter, BULB exposure, or movie recording
  14. Stills only
  15. This function does not track animal eyes
  16. “Tracking” in the menu
  17. When the camera [Aperture Drive in AF] is set to [Focus Priority], the aperture value can be set greater than F16. The continuous speed slows down.The compatible lenses are [SEL200600G][SEL35F18F][SEL400F28GM][SEL600F40GM]
  18. Not guaranteed to be 100% dust and moisture proof
  19. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
  20. Sony internal tests with electronic front curtain shutter

Posted to: Sony News   Category: Sony Announcements
Post Date: 10/3/2019 10:38:33 AM CT   Posted By: Bryan
 Thursday, August 29, 2019

From Sony:

Sony Electronics Announces Two New APS-C Zoom Lenses for Versatile E-mount System

New APS-C E 16-55mm F2.8 G Standard Zoom Lens and APS-C E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Bring E-mount Lens Total to 54

SAN DIEGO — August 28, 2019 — Sony Electronics today has announced two new APS-C zoom lenses in the G Lens™ series for their E-mount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.

In addition to the new lenses, Sony has also introduced two new APS-C Mirrorless Cameras, the Alpha 6600 and Alpha 6100 models, further strengthening the company’s APS-C lineup.

“Sony’s ‘One Mount’ solution for both APS-C and full-frame cameras provides creators a unified system for all of their photography and video needs, said Neal Manowitz, deputy president of Imaging Products and Solutions at Sony Electronics. “With a total of 54 different lenses and a growing range of camera bodies, E-mount offers more versatility than any other mirrorless system. We will continue to drive innovation in all aspects of imaging, empowering all creators to capture and create like they’ve never been able to before.”

Ultra-Sharp APS-C E 16-55mm F2.8 G Standard Zoom Lens (model SEL1655G)

The 16-55mm (24-82.5mm in 35mm equivalent focal length) APS-C standard zoom with a constant F2.8 aperture offers excellent G Lens image quality with outstanding all-around performance. This lens is ideal for both professionals and enthusiasts to capture landscapes, portraits, and everyday snapshots.

Key Features

  1. Two AA (advanced aspherical) and two aspherical elements suppress aberration for outstanding corner-to-corner G Lens resolution, while three ED (Extra-low Dispersion) glass elements reduce chromatic aberration and color bleeding to a minimum
  2. Clear and high image quality by suppressing flare and ghosting by adoption of Nano AR coating
  3. 9-blade circular aperture mechanism and precisely controlled spherical aberration ensure beautiful bokeh
  4. Bright constant F2.8 optics in a compact, lightweight lens at 494 grams (15.88 oz.)
  5. XD (extreme dynamic) Linear Motor – as equipped in G Master™ series lenses – utilized for fast, precise, quiet AF and tracking
  6. Professional control and reliability
  7. Customizable focus hold button for instantaneous operation
  8. Linear Response MF for fine, responsive manual focus control
  9. Dust and moisture resistant design in order to deal with difficult outdoor conditions
  10. Fluorine coated front element to resist dirt and fingerprints

Compact and Lightweight APS-C E 70-350mm F4.5-6.3 G OSS Super-telephoto Zoom Lens (model SEL70350G)

The new E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens with optimized optical and mechanical design provides excellent G Lens image quality throughout the image area, right out to the maximum 350mm (105-525mm in 35mm equivalent) focal length. High optical performance is combined with the convenience and mobility of a compact, lightweight design, even with 5x zoom. It also includes built-in optical image stabilization, which adds even further stability and convenience to this versatile super-telephoto zoom that is ideal for landscape and wildlife photographers.

Key Features

  1. Excellent corner-to-corner G Lens image quality all the way to 350mm
  2. One aspherical lens suppresses optical aberration and provide outstanding resolution from corner-to-corner
  3. Three ED glass elements effectively arranged suppress chromatic aberration and control color blur even at corners
  4. Circular aperture contributes to soft, beautiful bokeh
  5. Compact, lightweight design at 625 grams (20.09 oz.) makes this 5x super-telephoto zoom remarkably mobile
  6. Sony’s advanced XD Linear Motor technology in an APS-C format lens, for fast, precise AF and tracking
  7. Excellent control and reliability
  8. Built-in Optical SteadyShot™ image stabilization makes it easier to capture images with greatly reduced blur, particularly when shooting at super-telephoto focal lengths
  9. A conveniently placed focus hold button can be assigned to a variety of functions via camera body
  10. An AF/MF focus mode switch on the lens makes it easy to quickly switch between auto and manual focus to respond to changing shooting needs
  11. Engage the zoom lock switch to prevent the lens from extending under its own weight during transportation
  12. Dust and moisture resistant design

Pricing and Availability

The new E 16-55mm F2.8 G APS-C Standard Zoom Lens will be available in October 2019 and will be sold for approximately $1,400 US and $1,450 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.

The E 70-350mm F4.5-6.3 G OSS APS-C Super-telephoto Zoom Lens will be available in November 2019 and will be sold for approximately $1,000 US and $1,000 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.

Preorders

Preorder the new Sony gear at B&H.

Posted to: Sony News   Category: Sony Announcements
Post Date: 8/29/2019 8:45:56 AM CT   Posted By: Bryan

From Sony UK:

Sony today announced two new additions to its a(Alpha) APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100). These new additions to the range integrate Sony’s advanced technologies into compact and lightweight bodies including leading-edge autofocus performance, superb image quality and the very latest video technologies. The new Alpha 6600 has been designedtoaddress the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

The Sony APS-C range has been further strengthened by the launch of two new lenses, the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.

“Our ‘One Mount’ strategy to continually expand the E-mount system, cameras and lenses with complete inter-compatibility between full-frame and APS-C, means that we want to offer the widest range of exciting products that customers can select from when choosing the right tool for their needs,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “The APS-C market is extremely important to Sony and the Alpha 6600 and Alpha 6100 are both cameras that pack-in the very latest technology breakthroughs and whether you shoot stills, video or a combination of the two, we are confident that users will be very happy with the results.”

At the heart of both the new Alpha 6600 and Alpha 6100 sit a24.2MP[i] Exmor CMOS image sensor, the latest BIONZ X image processor and a front-end LSI implemented in Sony’s full-frame cameras. This powerful trio combine to deliver all-round enhancements in image quality and performance across all areas of photo and video capture.

The Alpha 6600 and Alpha 6100 offer a lightning fast autofocus acquisition time of 0.02 seconds[ii]. With 425 focal-plane phase-detection AF points covering approximately 84% of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensure reliable AF, even in the most challenging light conditions. Both new models benefit from Sony’s ‘Real-time Tracking’ which utilises Sony’s latest algorithm including AI[iii]-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. In addition, the new models offer ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, which employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animals[iv], and allows the photographer to concentrate exclusively on composition[v].

An Eye for Detail

Based upon feedback from users of existing Sony APS-C camera users, further features have been added to the Alpha 6600 and Alpha 6100 to fine tune the user experience. These include:

  • Improved colour reproduction; Algorithms inherited from full-frame models deliver natural colour reproduction, particularly in skin tones
  • Hi-resolution internal 4K[vi] movie recording with full-pixel readout without pixel binning in Super 35mm format with easy smartphone transfers via the Imaging Edge Mobile application[vii]
  • Interval shooting[viii] for stunning time-lapse videos
  • 180-degree tiltable, 3.0-type 921k-dot (approx.) LCD touch screen
  • Integrated Microphone input for clear and crisp audio on video recordings

Alpha 6600

Across an ISO range of 100-32000 (expandable to ISO 50 – 102400[ix]), the new Alpha 6600 offers superb low-noise performance and delivers extremely high-quality images, even in low-light conditions. By applying noise reduction and sharpness processing optimally in each area, Area-specific Noise Reduction and Detail Reproduction Technology greatly reduce noise while preserving high resolution contributing to fine reproduction of subject textures and shadow details.

The Alpha6600 packs in many of the technology breakthroughs that are attracting praise on Sony’s high-end full-frame cameras. These include:

  • Sony’s innovative 5-axis in-body image stabilisation system that results in a 5.0-step[x] shutter speed advantage
  • Implementation of the industry-leading[xi] long battery life with Sony Z Battery for the first time on an APS-C camera, enabling extended power performance; approx. 720 still images using viewfinder, approx. 810 images using LCD monitor[xii]
  • A tough magnesium alloy design that is dust and moisture resistant[xiii]
  • Real-time Eye AF for movie shooting[xiv]. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected
  • Integrated headphone jack which allows the user to connect high-quality headphones for accurate monitoring of recorded sound

4K Recording [vi]

The Alpha 6600 boasts internal 4K movie recording in Super 35mm format with full pixel readout without pixel binning, to capture approximately 2.4x[xv] the amount of information required for 4K movies (Also available in Alpha 6100). This oversampling results in stunning footage, delivered in the XAVC S format with unparalleled resolution. The Alpha 6600 equips an HLG (Hybrid Log-Gamma)[xvi]picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG)compatible TV will appear true-to-life, with no blocked shadows or blown highlights, without the need for colour grading. For users who want to colour grade their footage in post-production, S-Log3 and S-Log2 Gamma profiles are provided.

Pricing and Availability

The Alpha 6600 will ship in Europe in October 2019 priced at approximately €1600 body only or as a kit with the SEL18135 lens for €2000.

The Alpha 6100 will ship in Europe in October 2019 priced at approximately €900 body only, as a kit with the SEL1650 lens for €1000 or as a kit with the SEL1650 and SEL55210 priced at approximately €1250.

Preorders Begin at 10:00am Eastern Time Today:

Sony Alpha 6600 - B&H | Adorama | Amazon US
Sony Alpha 6100 - B&H | Adorama | Amazon US

[i]Approximate effective megapixels
[ii]Based on Sony research, CIPA-guideline-compliant internal measurement with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use
[iii] AI (artificial intelligence) including machine learning technology is used
[iv]Real-time Eye AF for Animals supports still images only and cannot be used in combination with tracking. Does not work with some types of animal. Focusing may not perform well depending on scene and subject conditions
[v]Both right eye and left eye are selectable, either via the menu or by the touchscreen panel
[vi]3840×2160 pixels. A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps
[vii] Imaging Edge Mobile Ver. 7.2 or later is required
[viii] Wi-Fi does not work during interval shooting
[ix]Only on still images
[x]Based on CIPA standard. Pitch/yaw shake only. With Sonnar T* FE 55mm F1.8 ZA lens mounted. Long-exposure Noise Reduction off
[xi]Among mirrorless interchangeable-lens digital cameras equipped with an APS-C image sensor. As of August 2019, based on Sony research
[xii]CIPA standard compliant
[xiii]Not guaranteed to be 100% dust and moisture proof
[xiv] This function does not track animal eyes
[xv]24p recording. Approx. 1.6x at 30p
[xvi] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies

Posted to: Sony News   Category: Sony Announcements
Post Date: 8/29/2019 6:15:22 AM CT   Posted By: Sean
 Friday, July 26, 2019

From Sony Europe:

Highlights:

  • Newly developed 1.0-type stacked 20.1 MP[i] Exmor RS CMOS image sensor with DRAM chip and latest generation BIONZ Ximage processor
  • Alpha 9-level speed performance with up to 60 AF/AE tracking calculations per second[ii] and 20fps[iii] blackout-free shooting[iv] with AF/AE tracking
  • World leading[v] 357-point focal-plane phase-detection AF + 425-point contrast-detection AF with world’s fastestv 0.02 sec[vi] high AF speed
  • Real-time Tracking and Real-time Eye AF for humans and animals[vii]
  • ZEISS Vario-Sonnar T* 24-200mm[viii] F2.8 – F4.5 Large Aperture High Magnification Zoom Lens
  • New ‘Single Burst Shooting’[ix] Drive Mode at up to 90fps[x] speed
  • Pro-level movie functionality including 4K[xi] HDR (HLG)[xii] , Real-time Tracking and Real-time Eye AF for movie shooting, 4K Active SteadyShot,Vertical-position data recording for movies and integrated microphone jack

July 25, 2019 – Sony today announced a new addition to its award-winning series of RX cameras with the launch of the RX100 VII (model DSC-RX100M7). Utilising technologies developed for Sony’s full-frame mirrorless camera Alpha 9, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting, inspiring the user to feel confident that they are armed with professional-level power in their pocket for spontaneous shooting in everyday life.

The RX100 VII is powered by a newly developed 1.0-type stacked Exmor RS CMOS image sensor and the latest generation BIONZ X image processor. This combination delivers new levels of autofocus performance and achieves speed breakthroughs that have previously only been seen on the Alpha 9. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T* 24-200mmviii F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, from photo enthusiasts to professionals.

New Standard for AF Performance in a Compact Camera

The RX100 VII offers a world leadingv 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimised lens drive control, world’s fastestv 0.02 secviAF acquisition time is realised. A major leap in AF/AE tracking performance during continuous shooting[xiii] means the camera performs AF/AE calculations up to 60 times per secondii and captures fast moving action at 20fpsiii with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.

In addition, the image sensor realises blackout-free shootingiv for a completely live view, even when continuous shooting at 20fpsiii; the same experience as the Alpha 9.The RX100 VII also debuts a new drive mode, Single Burst Shootingix, for capturing the perfect high-speed shot at up to 90fpsx in JPEG/RAW format utilising the anti-distortion shutter. ‘Single Burst Shooting’ix allows the photographer to frame fast moving action and shoot as if taking a single shot but the camera will actually deliver 7 still images, taken at 90fps, 60fps or 30fps, so the user can select the perfect moment.

For the first time in a compact camera, the RX100 VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities. ‘Real-time Tracking’ utilises Sony’s latest algorithm including artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animalsvii, and allows the photographer to concentrate exclusively on composition[xiv].

Movie-Making Marvel

The compact and lightweight characteristics of the RX100 VII (approx. 302g / 102mm x 58mm x 43mm[xv]) mean it can always be carried around and can be mounted in places that larger cameras cannot. But its small factor belies a multitude of pro-level movie-making capabilities perfect for on-the-go shooting such as vlogging:

  • 4K in-body movie recording with full pixel readout and no pixel binning in high bit rate XAVCSxi
  • Real-time Tracking and Real-time Eye AF for video
  • 4K Active SteadyShot that is 8x more effective than 4K Standard SteadyShot[xvi]
  • Integrated Microphone input[xvii]
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3/S-Log3
  • Compatibility with ‘Movie Edit add-on’ from the ‘Imaging EdgeTM’ mobile application for movie stabilisation and editing
  • Vertical-position data recording for movies[xviii]
  • Interval Shooting[xix] for stunning time-lapse videos
  • Super Slow Motion[xx] recording at up to 1000fps
  • 180-degree flip screen for ease-of use whilst vlogging

“The RX100 VII sets new standards for both photography and videography in a compact camera and we are confident that its phenomenal speed and AF capabilities will be very well received by customers,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “Users will feel the reassurance that that they have the power of an Alpha 9 in their pocket, in compact form, so they can trust this camera in any given situation.”

New Jacket Case for the RX100 Series

Sony has also introduced a new black leather-look body case for the RX100 series(LCJ-RXK) which includes a lens jacket and shoulder strap to protect the camera from bumps and shocks. It provides easy access to the microphone jack and USB terminal which enables charging and image transfers without the need to remove the case.

Pricing and Availability

The RX100 VII and LCJ-RXK will ship in Europe in August 2019 priced at approximately €1300 and €85 respectively.

Preorders
Sony Cyber-shot DSC-RX100 VII Digital Camera - B&H | Adorama

[i] Approximate effective megapixels
[ii] When using the electronic shutter; effective when the shutter speed is 1/60 or above
[iii] When using the electronic shutter with "Continuous shooting mode: Hi". Effective when the shutter speed is 1/60 or above
[iv]Effective when using electronic shutter. The slower the shutter speed, the lower the refresh rate of the screen
[v] Among fixed-lens digital still cameras with 1.0-type sensor. As of July 2019, based on Sony research
[vi] CIPA standard, internal measurement, at f=9.0mm (wide-end), EV6.6, Program Auto, Focus mode: AF-A, Focus area: Centre
[vii] Real-time Eye AF for Animals supports still images only, and cannot be used in combination with tracking. Does not work with some types of animal. Focusing may not perform well depending on scene and subject conditions
[viii] Angle of view (35mm format equivalent)
[ix] Seven still images are shot per burst. Focus and exposure are fixed at the first shot
[x] When Drive Mode is set to “Single Burst Shooting: Hi”
[xi]3840×2160 pixels. A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps. When “Auto Power Off Temperature” is set to “Standard”, continuous shooting is possible for about 5 minutes
[xii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) movies
[xiii] Compared to RX100 VI
[xiv] Both right eye and left eye are selectable, either via the menu or by the touchscreen panel
[xv]Width x Height x Depth
[xvi] Image compensation angle at wide-end (Comparison with 4K standard mode)
[xvii] Attaching a mic without the Shooting Grip Kit requires an optional accessory
[xviii] In-camera movie playback is in the horizontal position. Whether or not movies are displayed in the vertical position depends on your device
[xix] Wi-Fi does not work during interval shooting
[xx] Audio recording is not available. A Class 10 or higher SDHC/SDXC memory card is required
[xxi]One included with RX100 VII body

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/26/2019 5:53:30 AM CT   Posted By: Sean
 Tuesday, July 16, 2019

From Sony:

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

Unprecedented Highest Resolution and Widest Dynamic Range for a - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

  • Unprecedented Highest Resolution and Widest Dynamic Range for a - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body
  • World’s first[i] 35mm full-frame 61.0 MP[ii] back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor
  • 15-stop[iii] dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps[iv] with full AF / AE tracking for approximately seven seconds [v] in full-frame mode with an increased buffer memory, and approximately three times as long in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
  • Debut of Real-time Eye AF for movie recording[vi] and advanced Real-time Tracking[vii] plus Real-time Eye AF for still image recording
  • Features an APS-C crop mode delivering stunning high resolution images of 26.2MP[ii]
  • 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electronic viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity[viii], FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode[ix], S-Log3, HDR workflow support
  • Multi Interface Shoe™ with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor
  • Additional enhancements to the body design include an improved grip and button layout for improved control with compact, lightweight body

NEW YORK — July 16, 2019 — Sony Electronics Inc. today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”

A New Level of Image Quality

The new Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61.0 MP[ii], the world’s first[i] of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality. The camera also boasts an impressive 15-stopiii dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha cameras to maintain outstanding color reproduction.

This new full-frame model is equipped with an innovative 5-axis, optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps[x]. Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur.

The Alpha 7R IV also includes Sony’s highest resolution viewfinder ever, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions.

Additionally, the new camera features an evolved Pixel Shift Multi Shooting[xi] mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony’s “Imaging Edge™” desktop application[xii]. Ideal for photographing architecture, art or any other still life subject, this enhanced mode produces photographs with a level of detail and color accuracy that is simply stunning.

Shooting and Focusing Speed

The innovative new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps[iv] with continuous, accurate AF/AE tracking for up to approximately seven seconds[v] in full-frame, full-resolution mode (JPEG / RAW), and approx. three times as long in APS-C crop mode delivering 26.2MP[ii] images. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

The upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane phase-detection AF points that cover approximately 74 percent of the image area. There are also 425 contrast AF points that add extra precision and reliability for low light and other situations that are best served by contrast AF. The higher AF sensor density and refined tracking algorithms of the new camera produce a notable improvement in tracking performance, allowing complex subject motion and sudden subject movements to be reliably tracked with greater precision than ever.

The Alpha 7R IV also supports Real-time Eye AF, which employs artificial intelligence to detect and process eye location data in real-time, locking and maintaining focus on the subject’s eye with extreme precision. This is available for both animal and human subjects, with either animal or human Eye AF mode selectable depending on the shooting situation. Real-time Tracking[vii] is available as well, which utilizes a newly developed subject recognition algorithm to ensure the ultimate subject tracking and persistence of the focusing system. There is also an anti-flicker shooting[xiii] mode, which automatically detects the presence of fluorescent or artificial lighting in a shooting environment to minimize any impact on the final image.

Enhanced Connectivity for Professional Workflow

Sony’s new Alpha 7R IV full-frame camera is equipped with a variety of advanced connectivity features designed to enhance professional workflow. The new model includes wireless LAN functionality to support the conventional 2.4 GHz band, as well as a high-speed 5 GHz[xiv] band for faster, more stable data transfer. Wireless PC remote connectivity (wireless tethering shooting)[viii] is also available on the new Alpha 7R IV, a first for Sony cameras. Requested by many working professionals, this allows for much more freedom in studio and location shoots, letting the photographer move around freely and without restriction.

In addition to high-speed Wi-Fi® and wireless PC connectivity[viii], the new full-frame camera is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C™ connector that supports extremely fast wired data transmission, with almost doubled data transfer speed achieved in combination with Sony’s Imaging Edge software (compared to the Alpha 7R III). It also supports FTP data transfer with background transfer capability, allowing photographers to send images to a specified FTP remote server while they are still shooting or reviewing images.

To support an efficient, high-speed, connected professional workflow, Sony has announced version 2.0 of its “Imaging Edge” desktop applications (‘Remote’/’Viewer’/’Edit’)[xiii]. The ’Remote’ application allows users to control cameras and monitor live shooting on their PC screen; the ‘Viewer‘ application is used to quickly preview, rate and select photos from large libraries; and the ’Edit‘ application can develop RAW data into high-quality photos for delivery.

To maximize convenience in image transfer, when utilizing the latest version of Sony’s Imaging Edge Mobile™ application[xv], the camera can now transfer images to a connected smartphone even if the camera’s power is set to OFF[xvi].

High-resolution 4K and Professional Filmmaking Features

In addition to its impressive still image capabilities, the new Alpha 7R IV performs exceptionally well as a serious filmmaking tool, offering 4K (3840x2160 pixels) video recording across the full width of the image sensor, and full pixel readout without pixel binning in Super 35mm mode[ix]. This ensures high-quality 4K footage with exceptional detail and depth. S-Log 2 and S-Log 3 are also available to maximize color grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic range. Hybrid Log-Gamma (HLG)[xvii] is also available on the Alpha 7R IV to support an Instant HDR workflow.

For video autofocus, the versatile new full-frame camera utilizes a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting – even if an object temporarily moves in front of the intended subject. The camera also includes Touch Tracking functionality during movie shooting, allowing the user to simply touch the screen on their intended subject for instant acquisition.

The new Alpha 7R IV debuts Real-time Eye AF for movie shooting, a first in any of Sony’s cameras. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not. The aforementioned Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected.

Another notable video feature is the addition of a digital audio interface to the camera’s Multi Interface Shoe™ (MI Shoe), allowing a direct, digital connection from the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and high-quality audio recording. Interval shooting for creating time-lapse videos is available, as well as full HD recording at up to 120 fps, Slow and Quick Motion[xviii] functions and much more.

Enhanced Build, Design and Customizability

The new Alpha 7R IV has several upgrades to its design and usability, with many adjustments being implemented directly from the voice of Sony’s professional community.

To maximize durability, the new Alpha 7R IV features upgraded dust and moisture resistance[xix], with additional sealing provided at all body seams, battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy and also has an upgraded six screw, extra-firm lens mount.

Additional enhancements to the body design include an improved grip for greater comfort and a more sure hold within the hand; an increase in the diameter and feedback for the ‘AF-ON’ button; a new multi-selector joystick design for improvised control; an exposure compensation dial lock button; and a redesigned shape and new position for the rear dial. A strong request from many professional users, the new camera also includes two UHS-II compatible media slots, allowing for higher overall capacity and faster read/write speeds.

For added convenience, camera setting registration is expanded. Now, almost all camera settings can be saved to, and read from, an inserted memory card. Up to 10 combinations can be saved to any individual card and loaded into any camera body of the same model.

Despite its increased pixel count compared to the Alpha 7R III, the battery life has been improved with a CIPA measurement of up to 670 still images per change using LCD monitor, or 530 images with EVF. For even more uninterrupted operating time, the new optional VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries. The body can also be powered via the USB connector[xx].

New Accessories

Sony has also released a variety of new accessories to compliment the new Alpha 7R IV camera, including:

  • VG-C4EM Vertical Grip – Provides same operation, handling and design as the Alpha 7R IV camera, including upgraded dust and moisture resistance[xx]; doubles battery life and allows USB battery-charging via the camera body
  • ECM-B1M Shotgun Microphone[xxi] – Eight high-performance mic capsules and advanced digital signal processing provide three selectable directivity patterns in one compact microphone of approximately 99.3mm (4 inches) in length with Super-directional pick up; when connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible quality is achieved without noise or degradation
  • XLR-K3M XLR Adaptor Kit[xxii] – Two XLR/TRS combo connectors and one 3.5mm stereo mini jack for microphone and line input, with extensive control that helps facilitate the post processing workflow; connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible audio quality is achieved without noise or degradation; supplied extension cable for Audio provides extra flexibility for camera attachment with rig, cage or bracket
  • SF-M series TOUGH – Ultra-Tough UHS-II SD card with ultra-fast speed up to 277MB/s (read) is ideal for shooting under severe circumstances, and streamlines the post-shooting workflow; supplied with file recovery software (supports both mac OS and Windows)
  • MRW-S3 – Fast USB for PC hub with UHS-II SD/microSD reader, supporting USB 3.1 Gen 2 and 100W USB Power Delivery (USB PD), contributes to efficient workflow by ultra-fast, stable backup to PC or SSD

Pricing and Availability

The new Alpha 7R IV Full-frame Interchangeable Lens Camera will ship in September 2019 for approximately $3,500 US and $4,500 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The new VG-C4EM Vertical Grip will ship in September 2019 for approximately $400 US and $530 CA.

The new ECM-B1M Shotgun Microphone will ship in September 2019 for approximately $350 US and $470 CA.

The new XLR-K3M XLR Adapter Kit will ship in October 2019 for approximately $600 US and $800 CA.

Preorders

Be sure to support this site by using our links to place your preorder. Preorders for the Sony Alpha a7R IV Mirrorless Digital Camera will begin at 10am ET, Thu Jul 18: B&H | Adorama | WEX

Sony VG-C4EM Vertical Grip: B&H | Adorama | WEX

 
[i] As of July 2019, based on Sony survey of digital cameras with a full-frame image sensor
[ii] Approximately, effective
[iii] Still images. Sony test conditions
[iv] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode Maximum fps will depend on camera settings
[v] In JPEG (Extra fine / Fine) or compressed RAW mode
[vi] This function does not track animal eyes
[vii] “Tracking” in the menu. This function does not track animal eyes
[viii] Image Edge desktop application Ver. 2.0 or later is required
[ix] Super 35mm 4K recording results in a slightly narrower angle of view
[x] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[xi] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 2.0 or later is required for compositing. Image compositing may not be successful if camera or subject movement causes blur. Some restrictions apply to flash and other device
[xii] ‘Remote’/’Viewer’/’Edit’ version.2.0 will be released in August 2019
[xiii] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording.
[xiv] Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5 GHz communication may be restricted in some countries and regions
[xv] Imaging Edge Mobile version 7.2 will be released in July 2019
[xvi] Imaging Edge Mobile Ver. 7.2 or later is required. “Cnct. during power off” setting in camera must be turned ON and the camera and smartphone must be paired using Bluetooth® technology via the Imaging Edge Mobile application
[xvii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
[xviii] Sound not recorded. Class 10 or higher SDHC/SDXC card required
[xix] Not guaranteed to be 100% dust and moisture proof
[xx] A battery must be installed in the body when power is being supplied via the USB connector
[xxi] Refer to the Sony support page for details and camera compatibility information https://www.sony.net/dics/b1m/
[xxii] Refer to the Sony support page for details and camera compatibility informationhttps://www.sony.net/dics/k3m/

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/16/2019 10:20:55 AM CT   Posted By: Bryan
 Tuesday, July 9, 2019

From Sony:

Sony Electronics Boosts Full-frame Lens Line-up with Introduction of FE 35mm F1.8 Lightweight Prime

SAN DIEGO —July 9, 2019 —Sony Electronics Inc. today announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.

The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.

“Our E-mount lens lineup now includes 34 full-frame models and 52 lenses in total,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas at Sony Electronics. “The new 35mm prime combines outstanding corner-to-corner sharpness with a compact design, making it an ideal choice for a wide range of shooters. Sony will continue to develop and expand its imaging lineup, giving creators more options than ever before to realize their vision.”

Product Highlights

High-resolution and large-aperture, full-frame performance in compact and lightweight lens

  • Large F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6 mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability
  • Advanced optical construction, including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame; 9-blade circular aperture enhances beautiful bokeh
  • Minimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography

Versatile control and handling for a wide range of imaging needs

  • Conveniently placed, customizable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus
  • Linear Response Manual Focus for fine, responsive manual focus control
  • Dust- and moisture-resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user

Quiet AF with excellent tracking for movies as well as stills

  • Fast, precise and quiet linear-motor AF drive system for both stills and continuous focus control

Pricing and Availability

The FE 35mm F1.8 will ship in August 2019 for approximately $750 US and $800 CA and will be sold at a variety of Sony’s authorized dealers throughout North America.

Preorders

Sony FE 35mm f/1.8 Lens preorders start at 11am ET on Thu, Jul 11th (be sure to preorder using our links): B&H | Adorama | WEX

Posted to: Sony News   Category: Sony Announcements
Post Date: 7/9/2019 10:07:56 AM CT   Posted By: Bryan
 Tuesday, June 11, 2019

From Sony:

A new native full-frame Sony 200-600mm super-telephoto zoom with Optical SteadyShot (OSS) brings a powerful and versatile new option to Sony Alpha mirrorless shooters. The new lens expands the Sony native mirrorless full-frame lens lineup and is set to be a favorite for sports and wildlife photographers as well as other photographers looking for the extra reach of a true super-telephoto zoom.

SAN DIEGO — June 11, 2019 — Sony Electronics Inc. today announced another new lens for their expanding full-frame FE lens lineup, the new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens (model SEL200600G).

Sony’s furthest reaching E-mount zoom, the new G Lens™ series model utilizes many of the company’s most advanced lens design technologies to ensure excellent image quality, high-performance autofocus (AF) and outstanding control. When paired with any of the latest, fast Sony E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects, including birds, wildlife, athletes in motion and much more.

“We will continue to innovate and expand upon our E-mount lens lineup, which now features 33 full-frame models and 51 lenses in total. The new 200-600mm super-telephoto zoom lens gives Sony’s camera users yet another powerful tool to realize their vision,” said Neal Manowitz, deputy president for Imaging and Professional Solutions Americas at Sony Electronics. “For wildlife or bird photographers, sports photography enthusiasts and many others, it offers a new level of creative freedom, striking the ultimate balance between performance and portability.”

Key Features – New FE 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens

Extended reach with built-in stabilization

Versatile tele-zoom range from 200mm telephoto to 600mm super-telephoto

Compatible with Sony’s E-mount 1.4x and 2.0x teleconverters, extending the reach to a maximum of 840mm at f/9 or 1200mm at f/13 with outstanding image quality and AF performance

Built-in optical stabilization with three different mode settings, enabling images that are sharp and in-focus at extended super-telephoto focal lengths

High resolution and corner-to-corner sharpness throughout the entire zoom range

Five extra-low dispersion (ED) glass elements and an aspherical element, arranged in a new optical design that minimizes chromatic aberration

11-blade circular aperture mechanism that ensures beautiful bokeh

Coated with Sony’s original Nano AR coating to suppress unwanted reflections, glare or ghosting in images

Fast, precise & quiet autofocus (1)

Equipped with Sony’s Direct Drive SSM (DDSSM) focusing system, which has the power and precision needed to drive the lens mechanism for remarkably fast, accurate focusing

Advanced focus system for exceptionally quiet operation, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife

Internal zoom mechanism for reliable & stable handheld shooting

Overall lens length does not change while zooming, maintaining consistent balance and distance between the front of the lens and desired shooting subject

A fixed-length structure – internal zoom mechanism – retains high resistance to dust and moisture in order to deal with difficult outdoor conditions

Quick zoom operation with light zoom ring torque

Refined control & reliability for use in the field

Focus ring featuring Linear Response MF for fine, responsive manual focus control

Three customizable focus-hold buttons, plus a Focus Range Limiter

Dust and moisture resistant design (2) and fluorine coating on the front element to resist dirt and fingerprints

Pricing & Availability

The FE 200-600mm F5.6-6.3 G OSS will ship in August 2019 for approximately $2,000 US and $2,600 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Notes:

When the NEX series, ILCE-3000/3500, ILCE-5000/5100, ILCE-7/7R/7S, is attached, the autofocus function is limited. For details, please visit our support site.

Not guaranteed to be 100% dust and moisture proof

 
The Sony FE 200-600mm f/5.6-6.3 G OSS Lens is available for preorder starting at 11am ET, Thu Jun 13 (be sure to support us by using our links if making this lens part of your kit!): B&H | Adorama

Posted to: Sony News   Category: Sony Announcements
Post Date: 6/11/2019 12:54:44 PM CT   Posted By: Bryan

From Sony:

Sony introduces the new 600mm f/4 G Master lens, further expanding the Sony native mirrorless lens line which are designed from the ground up for Sony Alpha mirrorless cameras. Matched with the Sony a9, the new lens is poised to become a mainstay of professional sports and wildlife photographers.

SAN DIEGO — June 11, 2019 — Sony Electronics Inc. today announced another impressive addition to its flagship full-frame G Master™ series lens lineup: the new FE 600mm F4 GM OSS super-telephoto prime lens (model SEL600F40GM).

As Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The FE 600mm F4 GM OSS is also the lightest lens in its class (1), weighing in at approx. 6.71 lbs., and features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.

“With two new lenses announced today, our growing E-mount lens lineup now includes 33 full-frame models and 51 lenses in total,” said Neal Manowitz, deputy president for Imaging and Professional Solutions Americas at Sony Electronics. “The tenth model from our flagship G Master series, the new 600mm F4 raises the bar for speed, mobility and control in a super-telephoto prime lens. Combining the extensive 600mm reach with features like 20 fps shooting and AF/AE calculations at 60 times per second on the a9 or extremely high resolution, high-speed performance on the a7R III allow professional photographers to create images that were simply not possible to capture before.”

Fast, Precise & Quiet Autofocus (2)

To take best advantage of the highly evolved autofocus systems of Sony’s latest full-frame E-mount cameras, the new FE 600mm F4 GM OSS lens features two extreme dynamic (XD) linear motors that drive the lens’ focus group to provide fast, precise AF and reliable subject tracking. These motors are supported by specially developed motion algorithms to minimize lag and instability, as well as to control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance, allowing the lens to capture dynamic, fast moving athletes or wildlife with ease.

Superb G Master Image Quality & Bokeh

As a member of Sony’s flagship G Master series lenses, this new large-aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes a large extreme aspherical (XA) element that effectively suppress all common telephoto lens aberrations, in addition to three fluorite elements that help to minimize chromatic aberration and suppress any amount of color bleeding. Sony's latest bokeh simulation technologies and XA element are also utilized to control spherical aberration and help achieve exquisite bokeh.

The lens features an 11-blade circular aperture mechanism that contributes to the high quality of bokeh in images, and it has been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare or ghosting in images.

The new FE 600mm F4 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths (3) while maintaining fast, precise AF performance.

Lightweight, Balanced Design

The new super-telephoto prime lens provides a level of portability and maneuverability that has never been achieved before in a lens of its class. Based on technology from the acclaimed FE 400mm F2.8 GM OSS lens, the lightweight design of the new 600mm lens is achieved through the usage of three fluorite elements, with a reduced number of elements deployed at the front of the barrel. Magnesium alloy is also used throughout the lens to help minimize weight and bulk.

Also inherited from FE 400mm F2.8 GM OSS, the new 600mm lens features a lens design that is not front-heavy, reducing moment of inertia that resists rotation and ensuring quicker, more precise panning when shooting handheld or on a monopod.

Durability, Reliability & Control

To withstand the harsh conditions of sporting events and wildlife photography, the new Sony FE 600mm F4 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is dust and moisture resistant (4), and its front element is coated with fluorine to resist dirt and fingerprints.

FE 600mm F4 GM OSS features an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features, if desired. There is also a Full-Time DMF switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus.

Additionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a Mode 3 setting (5) with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function’ settings, and a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.

Pricing & Availability

The FE 600mm F4 GM OSS will ship in August 2019 for approximately $13,000 US and $16,900 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Notes:

1. Compared to interchangeable 600mm F4 lenses for 35mm full-frame format camera bodies, as of June 2019. Sony survey

2. When the NEX series, ILCE-3000/3500, ILCE-5000/5100, ILCE-7/7R/7S, is attached, the autofocus function is limited. For details, please visit our support site.

3. Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively

4. Not guaranteed to be 100% dust and moisture proof

5. MODE 3 is supported by the latest a9/a7R III/a7 III software version. Refer to the Sony support site for camera body compatibility information

 
The Sony FE 600mm f/4 GM OSS Lens is available for preorder starting at 11am ET, Thu Jun 13 (be sure to support us by using our links if making this lens part of your kit!): B&H | Adorama

Posted to: Sony News   Category: Sony Announcements
Post Date: 6/11/2019 12:32:05 PM CT   Posted By: Bryan
 Thursday, February 28, 2019

From Sony USA:

Highlights

  • Ultra-fast speed, designed for professional and industrial use, supports future evolution of digital devices
  • High reliability in extreme conditions thanks to TOUGH performance and smart software
  • New CFexpress card reader, MRW-G1, takes full advantage of Sony CFexpress Type B’s high-speed performance
  • The CFexpress Type B memory card and the CFexpress Card Reader are expected to be in the market in early summer 2019.

Sony Electronics Inc. today announced the development of the CFexpress Type B memory card (CEB-G128), a new ultra-fast next generation memory card [2] that is ideal for professional and industrial use. With its super-fast speed of up to 1700MB/s (read) along with highly reliable toughness, this memory card supports the future evolution of digital devices.

Enhancing Sony’s high performance, value-added memory card line-up, the CFexpress Type B is designed based on a new specification which adopts the latest interface, PCIe [3] Gen3, standardized by the CompactFlash Association.

The Sony CFexpress Type B memory card offers a 128GB capacity, with higher capacity models of 256 GB and 512 GB planned for the future.

Ultra Fast

The Sony CFexpress Type B memory card is roughly 3 times faster than Sony’s fastest CFast memory card (with 530MB/s read speed). With a write speed of up to 1480MB/s, this card meets future requirement needs for secure industry data-recording or requirements from professionals to capture hi-resolution images or high-bitrate video.

With a read speed of up to 1700MB/s, even large-sized data files can be transferred quickly, when compared to existing memory cards. For example, when making copies or backing up large-sized data from multiple memory cards, transfer time will be dramatically reduced enabling greater efficiency.

The new CFexpress Card Reader, MRW-G1, is optimized for Sony CFexpress Type B memory card and takes full advantage of the card’s fast read speed. This reader is also compatible with Sony XQD card G series and M series.

TOUGH performance

The Sony CFexpress Type B memory card has superior strength, surpassing the CFexpress standard by a factor of three, being able to withstand 70N of force in bend, and five times greater reliability for enduring falls from up to 5m high.

The card is also temperature proof [4], X-ray proof [5], anti-static [6] and has a UV guard so it can support usage in tricky or tough environments [7].

Peace of mind

Media Scan Utility and Memory Card File Rescue are available as a free download to Sony CFexpress card users.

Media Scan Utility is PC software that automatically scans your Sony CFexpress memory card every time you connect it to a PC via your MRW-G1 card reader8. The software keeps you informed of the condition of your card and lets you know if you’re nearing or have reached the flash memory limit.

Memory Card File Rescue eradicates every photographer’s worst nightmare – deleting photos accidentally and losing your precious work. The software recovers accidentally deleted files including RAW or high-resolution images and videos, so your work is safe from whatever obstacles are thrown your way.

The Sony CFexpress Type B memory card and the CFexpress MRW-G1 Card Reader are expected to be available in summer 2019.

[1] Based on Sony internal testing. Actual performance may vary and is dependent on environment and usage.
[2] Based on memory card standard announced from the CompactFlash Association in 2017 as the next generation of XQD memory card and CFast memory card. CompactFlash is a trademark of CompactFlash Association.
[3] PCIe is a registered trademark of PCI-SIG.
[4] Based on Sony internal testing, memory media can operate in temperatures between -13 degrees Fahrenheit (25 degrees Celsius) and 185 degrees Fahrenheit (85 degrees Celsius). Actual performance may vary based on environmental conditions and usage.
[5] Based on Sony internal testing, memory media is in conformance with ISO 7816-1 X-ray screen testing. Actual performance may vary based on environmental conditions and usage.
[6] Based on Sony internal testing, memory media is anti-static certified to IEC 61000-4-2 standard. Actual performance may vary based on environmental conditions and usage.
[7] Based on Sony internal testing, memory media is in conformance with ISO 7816-1 ultraviolet ray irradiation testing. Actual performance may vary based on environmental conditions and usage.
[8] MRW-G1 is required to scan Sony CFexpress memory card.

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/28/2019 8:37:00 AM CT   Posted By: Sean
 Tuesday, February 26, 2019

From Sony:

SAN DIEGO — February 26, 2019 — Sony Electronics Inc. has today introduced a new Wireless Remote Commander (model RMT-P1BT) via Bluetooth wireless technology that provides a reliable, responsive solution for imaging enthusiasts that want to precisely control their camera[i] during landscape shooting, architectural photography, astrophotography, still motion photography, group portraits and more.

The new RMT-P1BT wireless remote commander operates via Bluetooth connectivity, eliminating the need for wires, cables or receivers to connect the remote directly to the camera. The remote features an extremely fast response, within approximately 0.05 seconds[ii] release time-lag, that ensures the shutter can be released with precise accuracy. There is also an LED light that indicates operating status to camera by flashing or lighting continuously. Additionally, the remote is designed to resist dust and moisture[iii] plus hot and cold[iv] temperatures, offering reliable operation in a wide variety of environments and weather conditions.

To maximize control over camera functionality, the new RMT-P1BT wireless remote commander features focus buttons for manual control over subtle focus changes, a remote C1 custom button that can be adjusted[v] based on users preferences. It also includes Start/Stop movie recording and control over power-zoom or digital-zoom functionality, making it the ideal accessory for remote movie shooting. For photographers that prefer to shoot on “Bulb” exposure mode, the remote commander can be set to open and close the shutter with respective clicks of the main button, eliminating the need to press and hold the button throughout exposure time.

Pricing and Availability

The RMT-P1BT Wireless Remote Commander will ship in April 2019 for approximately $80 US and $110 CA. The remote commander will be sold at a variety of Sony’s authorized dealers throughout North America.

B&H will carry the Sony RMT-P1BT Wireless Remote Commander.

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/26/2019 12:27:31 PM CT   Posted By: Sean

From Sony Europe:

Sony today introduced a highly anticipated addition to their acclaimed G Master series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame, large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.

“Sony’s commitment to growing our FE lens and E-mount lens line-up remains stronger than ever,” said Yann Salmon-Legagneur, Director of Product Marketing, Digital Imaging at Sony Europe. “Our 31st native full-frame mirrorless lens, the highly anticipated 135mm prime brings the acclaimed G Master quality to another popular focal length for both professionals and enthusiasts to enjoy. This brings the total number of Sony’s native Alpha E-mount lenses to 49. We will continue to drive market-leading innovation in all aspects of our imaging business, giving our customers the opportunity to capture and create like they never have before.”

Realising consistently high resolution across the entire frame, even at F1.8, the FE 135mm F1.8 GM boasts an innovative optical design that places XA (extreme aspherical) and Super ED (Extra-low Dispersion) glass elements in the front group to effectively suppress all common telephoto lens aberrations. Additionally, the Super ED element plus one ED glass element are strategically positioned to compensate for axial chromatic aberration, minimize colour fringing and maximise overall resolution, ensuring outstanding image quality. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce flare and ghosting that can occur when shooting backlit portraits.

The new telephoto prime lens utilises its XA element, refined with Sony’s latest bokeh simulation technologies during the design and manufacturing stages, to control spherical aberration and achieve exquisite bokeh. In addition, an 11-bladed circular aperture mechanism contributes towards achieving extremely natural and beautiful background defocus. The exciting new model also features dual-autofocus groups in a floating focus arrangement for improved close-up capability, allowing a minimum focus distance of just 0.7 metres and a maximum magnification of 0.25x.

To ensure that this lens can keep up with fast-moving portrait or sports subjects, the FE 135mm F1.8 GM has been equipped with a total of four of Sony’s proprietary XD linear motors—two for each group—that achieve rapid, reliable and speedy AF tracking and performance. There is also a control algorithm that helps to maximise control response and ensure quiet, low-vibration AF. All of this exceptional performance is packaged in a compact, lightweight body weighing in at 950g.

The FE 135mm F1.8 GM includes a number of professional controls that enhance ease of operation for both stills and movie shooting. These include an aperture ring that allows direct, intuitive aperture control and a focus ring that features Linear Response MF for fine, responsive manual focus control. There is also a focus range limiter switch, two customisable focus hold buttons, and a focus-mode switch that makes it possible to quickly select auto or manual focus to match changing shooting conditions.

New Circular Polarising Filters

In addition to the new FE 135mm F1.8 GM Lens, Sony has also announced a new line-up of Circular Polarising Filters. The new filters, including models for lens diameters 49mm, 55mm, 62mm, 67mm, 72mm, 77mm and 82mm, preserve image quality and resolution about twice[i] as effectively as Sony’s existing circular PL filter line-up, making them a perfect partner for Sony’s flagship G Master series lens. They also feature a ZEISS T* Coating to minimise flare and a slim filter design to prevent image vignetting and maximise overall performance.

Pricing and Availability

The FE 135mm F1.8 GM will ship in Europe in April 2019, priced at approximately €2,000.00.

The new circular polariser filters will ship in Europe in April 2019, priced at approximately:

  • 49mm (model VF-49CPAM2) - €110
  • 55mm (model VF-55CPAM2) - €120
  • 62mm (model VF-62CPAM2) - €150
  • 67mm (model VF-67CPAM2) - €170
  • 72mm (model VF-72CPAM2) - €180
  • 77mm (model VF-77CPAM2) - €200
  • 82mm (model VF-82CPAM2) - €260

Note: Preorders for the Sony FE 135mm F1.8 GM Lens will begin Thursday, Feb 28 at 10:00am ET.

[i] Depends on model and focal length of lens attached

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/26/2019 9:54:20 AM CT   Posted By: Sean
 Tuesday, January 15, 2019

SAN DIEGO, Jan. 15, 2019 -- Sony Electronics Inc. today announced a major upgrade to its a9 mirrorless camera that will be available via a firmware update.

Sony's revolutionary a9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as receive a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for a7R III and a7 III will be available that update these cameras with the latest enhancements including Real-time Eye AF performance and add interval recording capacities.

"These new firmware upgrades demonstrate the strong commitment that Sony has to our customers," said Neal Manowitz, vice president of Imaging Solutions at Sony Electronics. "Their voice is critical to everything we do, and being able to provide our customers with new capabilities is a source of great pride for Sony."

Firmware Ver. 5.0 and Ver. 6.0 for a9

The upcoming firmware version 5.0 for a9 adds Sony's newly developed Real-time Tracking mode for object tracking. This mode utilizes Sony's latest algorithm—including Artificial Intelligence-based object recognition—and processes color, subject distance (depth), pattern (brightness) as well as spatial (distance) information to ensure that all subjects can be captured with extreme accuracy and precision. When photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eyei is monitored in real time with extremely high tracking precision. In addition, "Tracking On" helps initiate real-time tracking at any time by simply pressing a custom-assigned buttonii and "Touch Tracking," which quickly activates through the touch screenii.

With this new firmware version 5.0, Sony's acclaimed a9 camera will receive advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs AI-based object recognition to detect and process eye location data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera can automatically detect the eyes of the subject and activate Eye AF with a half press of the shutter button, and the camera will seamlessly track the eyes at all times when in AF-C mode. The new firmware will also enable photographers to select the preferred eye (left or right) of their subject as the focus point.

Other focusing capabilities that will be available with the new firmware include Touch Pad, Touch Tracking, an extended phase-detection AF aperture range that has been increased from F11 to F16, and Fast Hybrid AF for movie shooting that provides smooth, automated focusing for movies.

Image quality will also be enhanced with the new a9 firmware version 5.0, specifically in the areas of color reproduction. The camera will more accurately account for subtle changes in light for smoother, more natural tonal gradations in elements like the sky. There is a new auto white balance algorithm that gets added as well, which produces more consistently balanced images while burst shooting. Other new functions for efficient controls and data management include My Dial and Dual Slot media menu improvement, rating and protect functions.

In addition to the several new capabilities, the firmware also adds compatibility with Sony's new Imaging Edge Mobileiii application - the successor to the PlayMemories Mobile application. The new Imaging Edge Mobile application features a 'Transfer & Tagging add-on'iv function to assist professional workflow. This allows photographers to transfer images from their camera to their smartphone during capture using the FTP transfer functionalityv, and adds support for including IPTC metadatavi on transferred images.

Version 6.0 firmware for the a9 camera will add Eye AF for animal eyesi, an exciting new feature for wildlife photographers that will enable interval shooting functionality for creating time-lapse moviesvii.

The new system firmware update version 5.0 is scheduled for launch in March 2019, and version 6.0 is scheduled for Summer 2019.

Firmware Ver. 3.0 for a7R III and a7 III

Sony's popular a7R III and a7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with the upcoming firmware version 3.0. This will be available in AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animalsi will also be available.

The cameras will also receive interval recording functionality that will allow for simple creation of time-lapse moviesvii. The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to "High", "Mid" or "Low" during interval recording, allowing for reduced changes in exposure over the shooting interval.

The new system firmware update version 3.0 is scheduled in April 2019.

i Accurate focus may not be achieved with certain subjects in certain situations
ii Function must be set via the menu beforehand
iii A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile
iv Add-on mobile application for 'Imaging Edge Mobile'. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application.
v Compatible with ILCE-9 with firmware update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3
vi IPTC metadata for digital image metadata is a standard created by the IPTC (International Press Telecommunications Council)
vii The latest version of "Imaging Edge" 'Viewer' and PlayMemories Home desktop applications is required

Additional Information

Post Date: 1/15/2019 3:04:47 PM CT   Posted By: Sean
 Thursday, September 20, 2018

From Sony:

Sony today enhanced its line-up of flagship full-frame G Master series lenses with the launch of a highly anticipated 24mm F1.4 Prime lens. Expertly engineered to deliver best in class performance across all aperture settings, the new FE 24mm F1.4 GM (model SEL24F14GM)utilises Sony’s specialist advanced optical technologies to satisfy the needs of the most demanding photographers. It features a compact and lightweight design with a filter diameter of f67mm and measures just 75.4mm x 92.4mm and weighs a mere 445g. Meeting the strict standards for G Master status, the FE 24mm F1.4 GMcombines the high resolution and beautiful bokeh that are the signature of the G Master series.

This incredible high image quality and compact lens is also a perfect complement to Sony’s APS-C sensor mirrorless cameras such as a6500 and a6300 and brings the total number of native Sony a E-mount lenses to 48[i]. Sony will continue to evolve its lens line-up in order to meet the demands of all types of photographers, videographers and multi-media creators, with a range of different offerings to maximise the power of the innovative a camera line-up.

Realizing consistently high resolution across the entire frame, even at F1.4, the FE 24mm F1.4 GM boasts a new optical design comprising 10 groups with 13 elements featuring two XA (extreme aspherical) elements and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements effectively suppresses sagittal flare[ii] so that point light sources are accurately reproduced, making the FE 24mm F1.4 GMa compelling proposition for starscape photographers. Sony’s unique Nano AR Coating is applied to reduce flare and ghosting for impressive clarity, even in landscape shots where the position of the sun is often problematic with a normal lens.

This industry leading performance has been packaged in an extremely compact and lightweight body weighing just 445g. For landscape photographers who often have to walk for long distances to get to the perfect shooting spot, this provides a welcome reduction in the weight that they have carry, an advantage that is further compounded when the FE 24mm F1.4 GMis paired with one of Sony’s award winning a7 / a9 bodies. This lightweight package has been realised in part by the development of a new high power DDSSM (Direct Drive SSM) which delivers approximately three times greater thrust than the previous DDSSM, enabling fast response, high positioning accuracy and quiet operation for both stills and movie shooting.

In addition to its landscape and starscape shooting abilities, the FE 24mm F1.4 GMalso has excellent close up performance of 0.24 metres (0.79ft.) and delivers soft and natural bokeh. As a member of Sony’s flagship G Master series lenses, the new lens features an incredible level of image quality and bokeh. As bokeh quality is directly affected by spherical aberration and axial and lateral chromatic aberration that can also cause color bleeding, all of these factors are painstakingly controlled at the design and manufacturing stages and each lens is individually tested and adjusted to achieve maximum image quality and bokeh.

Furthermore, the FE 24mm F1.4 GM includes a number of professional controls aiding ease of operation for both stills and movie shooting. An aperture ring allows direct, intuitive aperture control whilst an aperture click switch makes it possible to enable or disable click stops as required. The focus ring features Linear Response MF for fine, responsive manual focus control, giving the user the control immediacy needed for fast, accurate manual focusing. The focus hold button is customisable and a focus mode switch makes it possible to quickly select auto or manual focus to match changing shooting conditions.

The FE 24mm F1.4 GMwill ship in Europe in October 2018, priced at approximately €1,600. A product feature video can be viewed on the Sony Camera Channel on YouTube and full details on the new product can be seen here.

Preorders for the Sony 24mm f/1.4 G Master Lens will begin at 10:00am Eastern Time tomorrow.

Preorder: Sony 24mm f/1.4 G Master Lens - B&H

[i] Including converters, excluding discontinued models
[ii] A phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses

Posted to: Sony News   Category: Sony Announcements
Post Date: 9/20/2018 9:40:08 AM CT   Posted By: Sean
 Wednesday, August 29, 2018

From Sony:

Fastest SD Card Completely Sealed One-Piece Molded Structure and Ribless, Switchless Design Keeps Images Safe and Guards against Drops, Bends, Water and Dust

Sony’s new “SF-G series TOUGH specification” UHS-II SD cards are designed to keep images safe in any shooting environment, combining the world’s fastest read and write speeds with an ultra-rugged design that is bend-proof, drop-proof to 5 meters, water-proof and dust-proof. The new cards are 18 times stronger than SD standard (180N compared to 10N rating) to guard against bending and dropping, and use the world’s first monolithic structure with a completely sealed one-piece molding that leaves no empty space in the card and prevents dust or debris from entering. The TOUGH spec. series uses materials of high-grade hardness, unlike conventional SD which uses a thin, 3-part ensemble. They are protected against typical physical damage that can affect conventional SD cards such as a broken plastic casing, broken data protection lock and broken connector ribs.

For photographers fighting the elements to get the perfect shot, the TOUGH spec. SD cards are also waterproof with an IPX8 rating and dustproof with an IP6X rating.

As the world’s first ribless SD card with no write protection switch, the new cards’ design ensures that easy-to-break parts are removed entirely.

Unleash the power of the camera

Continuing an industry trend driven by Sony, full-frame mirrorless cameras such as the a9 and a7 series are packing more and more performance into stills and video performance. These high-end cameras rely on fast memory cards to maximize their performance and with professional photographers now using SD cards more frequently, users are demanding higher levels of reliability and durability associated with other professional card types. With the world’s fastest write speed of up to 299MB/s, buffer clearing time is minimized, allowing photographers to shoot at the highest burst speeds.

The TOUGH spec. SD cards also support V90, the highest standard of video speed class, making it an ideal companion for shooting high-resolution video.

Transferring high-capacity photo and video files is made simple with the TOUGH spec. cards, thanks to a read speed of up to 300MB/s, another world’s fastest, which dramatically streamlines the post-shooting workflow. Addressing the practical needs of photographers, the SF-G series TOUGH specification range feature a bright yellow banding design, making the card easier to spot in dark shooting conditions.

Ultimate Assurance

The TOUGH spec. series SD cards include a SD Scan Utility, allowing the user to check that the card is in good condition and File Rescue Software to recover accidentally deleted data and photos. The new cards are also X-ray proof, magnet proof, anti-static, temperature proof and feature UV Guard.

Pricing and Availability

The new SF-G TOUGH series of memory cards are planned to be available in October, at the following suggested prices:

  • SF-G32T/T1 – 32GB – $72.99
  • SF-G64T/T1 – 64GB – $131.99
  • SF-G128T/T1 – 128GB — $275.99

B&H carries Sony SDXC memory cards.

Post Date: 8/29/2018 9:43:11 AM CT   Posted By: Sean
 Wednesday, June 27, 2018

From Sony:

New Large Aperture Super-Telephoto Prime Lens is World’s lightest in its class, with outstanding AF performance, innovative optical design and exceptional image quality

SAN DIEGO, Jun. 27, 2018 – Sony – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – has today announced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM).

The product of extensive research and testing, Sony’s new FE 400mm F2.8 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. This exciting new lens produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It’s the ideal choice for professional sports, wildlife and nature photographers, and a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies including a9, a7R III and more.

“We’re extremely excited and proud to officially introduce the new 400mm F2.8 G Master prime lens,” said Neal Manowitz, Vice President of digital imaging at Sony Electronics. “The latest in our flagship series of G Master Lenses, this new lens offers exceptional image quality and an innovative lightweight design that will give professionals a level of flexibility with a 400mm lens unlike anything they’ve ever experienced. Combined with the unmatched shooting speeds and autofocus capabilities of our full-frame E-mount cameras, it will allow them to capture and create in ways that were never before possible.”

World’s Lightest 400mm F2.8 Prime with Ideal Balance for Monopod or Handheld Shooting

Weighing it at only slightly more than 6 lbs., the new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld maneuverability that has never before been achieved in a lens of its class. The remarkably light weight of this lens is achieved through an innovative optical design that includes three fluorite elements, with a reduced number of elements deployed at the front of the barrel, as well as the liberal usage of durable magnesium alloy components.

Repeated field tests and evaluation by professional photographers across the world have led to a lens design that is not front-heavy, reducing moment of inertia that resists rotation by up to 50% as compared to the SAL500F40G , ensuring quicker, more precise panning when shooting handheld or on a monopod.

Fast, Precise Autofocus

To best take advantage of the rapidly evolving shooting and focusing speeds of Sony’s latest cameras, the FE 400mm F2.8 GM OSS lens features two newly developed high-speed XD (extreme dynamic) Linear Motors that drive the lens’s focus group, achieving up to a 5x improvement in moving-subject tracking performance. These motors are supported by specially developed motion algorithms to minimize lag and instability, and control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance. This allows the lens to capture dynamic, fast moving athletes or wildlife with ease.

G Master Image Quality and Bokeh

A member of Sony’s flagship G Master series lenses, this new large aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes three fluorite elements that help to minimize chromatic aberration and suppress any amount of color bleeding. The lens has also been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare, or ghosting.

In addition to the impressive resolution, the lens features an 11-blade circular aperture mechanism that allows it to produce extremely natural and beautiful background defocus or ‘bokeh’.

The new FE 400mm F2.8 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths while maintaining fast, precise AF performance.

Durability, Reliability and Control

To withstand the harsh conditions of sporting events and wildlife photography, Sony’s new FE 400mm F2.8 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is also dust and moisture resistant , and its front element is coated with fluorine to resist dirt and fingerprints.

There is also an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features such as Eye AF functionality, if desired. There is also a ‘Full-Time DMF’ switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus. Additionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a brand new Mode 3 setting with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function ’ settings, which is a first for any Sony lens.

The FE 400mm F2.8 GM OSS includes a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.

a9 System Software Update to Support FE 400mm F2.8 GM OSS

The latest system software update (Version 3.00) for a9 (ILCE-9) provides support for the new FE 400mm F2.8 GM OSS (SEL400F28GM) lens to optimize optical image stabilization performance, and enables continuous shooting with auto focus tracking, even when aperture is greater than F11.

The update also provides added option to input the camera serial number to the Exif data, a feature that has been strongly requested by professional sports photographers and photojournalists. Additionally, several other updates to the a9 camera have been implemented with the new firmware, including improved auto focus speed in low light conditions, enhanced continuous AF performance when tracking a moving subject, and reduced release time lag when shooting with flash.

Pricing and Availability

The new FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM) will ship in September for about $12,000 US and $16,250 CA. The optional Drop-in Circular Polarizing Filter (model VF-DCPL1) will ship in December for about $400 US and $550 CA.

Note: Preorder links will be posted to this site's news section when available.

Posted to: Sony News   Category: Sony Announcements
Post Date: 6/27/2018 10:34:18 AM CT   Posted By: Sean
 Wednesday, May 30, 2018

From Sony:

Tokyo, Japan — Sony Corporation today announced the upcoming release of the ECX339A OLED Microdisplay featuring UXGA (1600 x 1200 resolution), the highest in class for a 0.5-type. This product achieves the world's smallest pixel pitch of 6.3µm by leveraging Sony's OLED display technology and miniaturization technology, enabling a resolution 1.6x higher than the previous model*1. By employing a new drive circuit design that operates on half the voltage of the previous model*1, the new product achieves the same level of low-power operation as its predecessor but with much higher resolution. When paired with Sony's original driving system, a frame rate up to 240 fps is supported—double that of previous product.

Model nameECX339A 0.5-type OLED Microdisplay
Sample shipment dateJan 2018
Mass-production shipment date (planned)Nov 2018
Sample price (excluding tax)50,000 JPY

Enhancing the resolution on microdisplays has traditionally presented problems such as deteriorating image quality due to decreased pixel pitch and inferior viewing angle properties. The new product features optimized transistors layout and process to address uneven characteristics and loss of withstand voltage, the issues associated with transistor miniaturization. The Sony original variation compensation circuit also enhances picture quality. Additionally, the color filter is deposited directly on the silicon substrate, reducing its distance from the light emitting layer, and the filter's color array has been modified. This helps to secure the viewing angle properties while achieving high resolution.

OLED Microdisplays are widely used in digital camera electronic viewfinders (EVF) for their superior high contrast, high color gamut, and high-speed responsiveness. Sony, having achieved this high resolution and high frame rate, now offers even more realistic image display and accurate capture of subjects for use in high-end cameras that demand extremely high image quality.

Going forward, Sony expects this high-definition OLED Microdisplay to be employed in a diverse range of fields and applications such as AR (augmented reality) and VR (virtual reality) head-mounted displays.

Posted to: Sony News   Category: Sony Announcements
Post Date: 5/30/2018 11:21:49 AM CT   Posted By: Sean
 Monday, February 26, 2018

From Sony Global:

Sony a7 III Highlights:

  • Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step[v] shutter speed advantage
  • High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the a7 III (model ILCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new a7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

Spectacular Full-frame Image Quality
The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop[ix] improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.

This new full-frame model can also output 14 bit RAW format[x] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.

Significant Advances in AF Speed and Performance
The innovative new a7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the a7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed a9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xix the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the a7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor[xi]. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

Speed to Capture Every Decisive Moment
The new a7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsiii with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xiii] function to allow the a7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High Quality 4Kvi Video
The new a7 III is an outstanding video camera as well, offering 4Kvi (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x[xiv] the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the a7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Upgraded Build, Design and Customisation
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the a9 and then again in the a7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per chargeviii, it offers the world’s longestvii battery life of any Mirrorless camera, as the new camera utilises Sony’s Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the a7 II.

The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant[xvi].

The a7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.

The a7 III model also comes with Sony’s new software suite “Imaging Edge”, which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10%[xvii] faster data transfer speed for remote shooting from PC (PC tether shooting) and approximately 65%[xviii] improvement in the response speed for RAW image editing. For more information, please visit Imaging Edge support page. www.sony.net/disoft/d/.

The camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Charger[xix], VG-C3EM Vertical Grip.

The new a7 III will ship in Europe in March, 2018 priced at approximately €2300 (body only) or €2500 in a kit with the SEL2870 lens.

B&H preorders for the Sony a7 III will begin Wed., February 28 at 11:00am Eastern Time.

[i]Approximate, effective
[ii] Sony test conditions for still images
[iii]In continuous “Hi+” mode. Max. fps depends on camera settings
[iv] Some distortion may occur with fast-moving subjects
[v] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[vi]A Class 10 or higher SDHC/SDXC memory card required for XAVC S movie recording, UHS speed class 3 or higher for 100 Mbps recording
[vii]Among non-reflex interchangeable lens digital camera equipped with auto focus functionas of February 2017, based on Sony research
[viii] CIPA standards. When using the LCD monitor. 610 images when using the viewfinder
[ix] Compared to the a7 II. Sony test conditions
[x] Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON
[xi] With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame
[xii] Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions
[xiii] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
[xiv] 24p recording. Approx. 1.6x at 30p
[xv] Connect to an HDR (HLG) compatible Sony TV via a USB cable to view HDR (HLG) movies
[xvi]Not guaranteed to be 100% dust and moisture proof
[xvii]The transfer speed has been measured with multiple images using a7R III, SuperSpeed USB (USB 3.1 Gen 1), and Uncompressed RAW ( L: 7952 x 5304)+JPEG Extra fine
[xviii]Measured with: CPU Intel® Core™ i7-6700 Processor 3.40GHz, Memory 8GB, OS Windows® 7 Professional, and Uncompressed RAW (a7R III L: 7952 x 5304)
[xix]Not supplied in the box

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/26/2018 9:35:55 PM CT   Posted By: Sean
 Thursday, February 22, 2018

Feb 22, 2018 16:00 CET – Sony today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash. Addressing the needs of the increasing numbers of professional photographers switching to the Sony a system, the HVL-F60RM offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options.

The HVL-F60RM has a guide number of 60[i] and covers illumination angles from 20mm[ii] to 200mm,[iii] providing uniform wide-range zoom coverage without shading with continuous shooting up to 220v flashes. The use of heat resistant materials and the deployment of new advanced algorithms means that heat resistance has been increased by as much as 4x[iv] compared to the previous model, HVL-F60M.


Further improvements have been made to the recycle time which has been reduced to 1.7 seconds[v] or just 0.6 secondsv with the new External Battery Adaptor, product code FA-EBA1. One of the star features of previous Sony flashes, Quick Shift Bounce is again a feature and allows the photographer to quickly shift from horizontal to vertical orientation, 90 degrees left or right, upward by up to 150 degrees, and downward by 8 degrees for flexible positioning and optimum lighting for a wide range of scenes.

Independent light output level (LEVEL -/+) buttons allow direct control of output or compensation, supporting an efficient workflow. A comprehensive display facilitates adjustments and flash output level confirmation, and also provides intuitive access to flash output settings for paired wireless flashes.

Functions can be freely assigned to the unit’s four-way controller, centre button, and control wheel for easy access when required. Furthermore, TTL flash output can be memorised and recalled in manual mode when needed for immediate use or use after minor adjustment. This is another feature that can simplify manual workflow and save time The dust and moisture resistant design[vi] of the HVL-F60RM allows flash shooting, even in challenging environments and a new optional Rain Guard[vii], product code FA-RG1, minimises ingress of water dripping into the flash and camera[viii]. Another example of the complete attention to detail that has gone into the design of the HVL-F60RM, is the metal foot of the Multi Interface Shoe connection which has been re-designed to minimise damage and increase reliability.

A pre-requisite for leading-edge studio set-ups, the wireless radio communication is non-directional so receiver flash units can be positioned anywhere up to approximately 30 metresiii away from the camera, even in situations where reflectors or other obstacles would interfere with optical communication. A HVL-F60RM mounted on a compatible camera[ix] functioning as transmitter can be paired with off-camera units functioning as receivers. Multiple flashesare supported with the user able to use up to 15 flash units, assigned in to up to 5 groups[x] or wireless flash control and the use of a pairing system effectively prevents interference from other electronic devices.

In addition to an auto white balance function that automatically adjusts for light colour in the scene being photographed, amber and green colour filters are supplied as standard and can be used to match or complement existing lighting in order to achieve natural white balance or create a specific atmosphere.

The new HVL-F60RM will be available in Europe in April, 2018 priced at approximately €700. The new FA-EBA1will be available in Europe in April, 2018 priced at approximately €300. The new FA-RG1will be available in Europe in April, 2018 priced at approximately €30.

B&H will carry the Sony HVL-F60RM Flash.

[i]200mm at ISO100 in metres
[ii]14mm with wide panel
[iii]35mm full-frame equivalent
[iv]Sony test conditions
[v] With Ni-MH batteries. Sony test conditions
[vi]Not guaranteed to be 100% dust and moisture proof
[vii]Not to completely protect against water ingress. When the camera is held in the portrait orientation or at a tilt for photographing, in particular, it may fail to protect against water ingress
[viii] With this unit attached, the camera may fail to record audio during video shooting, depending on the model. For the camera models to which this precaution applies, visit http://www.sony.net/acc/rg1/.
[ix]Refer to the Sony support page for camera compatibility information. http://www.sony.net/flash/f60rm/
[x]In the Group flash mode. Up to 3 groups in the TTL or Manual flash mode

Posted to: Sony News   Category: Sony Announcements
Post Date: 2/22/2018 10:24:49 AM CT   Posted By: Sean
 Tuesday, November 28, 2017

From Sony:

Ultra-fast G Series CFast memory cards with up to 510MB/s write speed for photographers and videographers

ASIA PACIFIC, 28 November 2017 – Sony today announced the launch of a range of high performance CFast memory cards designed to meet the needs of professional photographers and videographers. The new G Series CFast responds to the ever increasing capabilities of high-end DSLR and 4K cinema-grade broadcast cameras, offering lightning-fast write speeds of up to 510MB/s and read speeds of up to 530MB/s1 . Joining an established range that includes Professional internal SSDs, XQD and SxS cards, as well as the world’s fastest SD card2 , the new CFast models strengthen Sony’s position as a leader in professional memory solutions.

Step up to industry-leading write speeds
Professional photographers demand faster speed for continuous burst shooting of higher resolution images like RAW. With up to 510MB/s write speed, far outperforming the capabilities of existing CFast cards, G Series supports high-speed burst shooting of high resolution RAW, maximizing the capability of high-end DSLR cameras like the Canon 1DX Mark 2.

Reliable 4K video recording with VPG130 support
As well as ultra-fast write speed, the new CFast cards support VPG1303 for reliable recording of Cinema-grade or high-bitrate 4K video. A minimum sustained write speed of 130MB/s is guaranteed, making the new media ideal for stable recording of professional grade 4K video such as Cinema RAW light mode with Canon C200 video cameras.

Super-fast read speed for ultra-effective workflow
Efficient workflow is essential for professional photographers and videographers working in challenging environments to tight deadlines. With a blazing fast read speed of 530MB/s, G Series CFast dramatically reduces the time it takes to transfer RAW files, long 4K video footage and high-resolution images to a PC.

Designed for strength and reliability
The new CFast cards have passed a variety of stringent drop, vibration, shock and rigidity tests, making them perfect for shooting in many different locations. They work reliably across a wide range of temperatures and are highly resistant to static. With a hard case and Sony File Rescue software4 included for recovering accidentally deleted photos such as RAW images and videos, professionals can shoot with confidence in the toughest conditions.

The new G Series CFast 2.0 memory cards will be available in 32GB (CAT-G32), 64GB (CATG64) and 128GB (CAT-G128) capacities in selected Asia Pacific countries in the 1 st quarter of 2018. Please check with the authorized dealers for pricing and availability.

Posted to: Sony News   Category: Sony Announcements
Post Date: 11/28/2017 7:07:21 AM CT   Posted By: Sean
 Wednesday, October 25, 2017

From Sony EU:

Launching in Summer 2018

Oct 25, 2017 – 08:30 CEST – Sony today announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target launch date in Summer 2018.

The new lens will feature the incredible high-resolution and spectacular beautiful bokeh of Sony’s acclaimed line of flagship G Master series lenses, while also offering a far-reaching 400mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and wildlife photographers looking to capture all of the decisive moments with higher image quality.

Sony will continue to evolve their lens line-up in order to meet the demands of all types of photographers, videographers and multi-media creators, with many different offerings to maximise the power of the innovative a camera line-up.

Additional details and specifications on the new FE 400mm F2.8 GM OSS Super-Telephoto Lens will be released at a later date.

Posted to: Sony News   Category: Sony Announcements
Post Date: 10/25/2017 5:40:12 AM CT   Posted By: Sean

From Sony EU:

New E-mount FE 24-105mm F4 G OSS Standard Zoom Delivers Serious Still and Video Performance with Compact Design

Oct 25, 2017 – 08:30 CEST – Sony today announced the latest addition to its expanding full-frame E-mount lens line-up, the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).

The new full-frame lens covers the commonly used 24 to 105mm focal length range, delivering outstanding G Lens imaging performance with the most lightweight design in its class[i], maximising its versatility and usability. Therefore, the FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive line-up of E-mount cameras.

High Optical Performance and Outstanding Resolution
Sony’s new FE 24-105mm F4 G OSS lens delivers excellent corner-to-corner sharpness throughout the entirety of its zoom range, while also producing beautifully rendered ‘bokeh’ or background defocus at all focal lengths.

This high image quality is made possible thanks to its advanced optical design featuring four aspherical lens elements, two of which are high precision AA (advanced aspherical) lenses. There are also three strategically located ED (Extra-low Dispersion) glass elements that work in combination with the aforementioned aspherical lens elements to minimise chromatic aberration and ensure the ultimate resolution is captured.

The lens also has Sony’s original Nano AR coating to minimise flare and ghosting, and utilises a circular aperture to ensure it delivers high quality bokeh that is consistent for all Sony’s G series.

Compact, Lightweight Design and Shooting Flexibility
The new FE 24-105mm F4 G OSS lens weighs in at approximately 663 grams (23.4 oz), making it the lightest lens in its classi. When combined with one of Sony’s compact E-mount bodies, it gives photographers and videographers a far more mobile, manageable camera system that greatly increases their shooting flexibility.

In addition to the compact design and versatile 24-105mm focal length, the new lens has a minimum focus distance of 1.25ft, allowing for impressive close up detail. It also includes built-in optical image stabilisation to make it easier to produce sharp, blur-free images when shooting handheld.

Highly Advanced and Accurate AutoFocus
In order to keep up with fast-moving subjects, the new standard zoom lens features a DDSSM (Direct Drive SSM) system that is capable of rapid positioning of the lens’ focus groups with high accuracy and very minimal noise. This advanced system combined with a constant F4 aperture at all focal lengths makes the SEL24105G an excellent choice for both still and video shooting.

Further adding to its versatility, the new standard zoom lens also features a customisable focus hold button, a dust and moisture resistant design[ii] and a fluorine coating on the front element to help minimise dust, water, oil and other contaminants.

Pricing and Availability
The Sony SEL24105G Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately €1350.

B&H preorders for the FE 24-105mm F4 G OSS will begin 10:00am Eastern Time on Thursday, October 26.

[i]Compared to currently available full-frame 24-105mm F4 standard zoom lenses (October 25th, 2017, Sony research)
[ii]Not guaranteed to be 100% dust and moisture proof

Posted to: Sony News   Category: Sony Announcements
Post Date: 10/25/2017 5:35:20 AM CT   Posted By: Sean

From Sony EU: Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

  • 35mm Full-Frame 42.4 MP[i] Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
  • Continuous Shooting at up to 10 fps[ii] with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
  • 399 phase-detection AF points covering 68%[iii] of image area, 425 contrast AF points and approximately 2 times more effective Eye AF[iv]
  • 5-axis optical in-body image stabilization with a 5.5 step[v] shutter speed advantage
  • High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning[vii]
  • Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more
  • Compact, Lightweight body at only 23 oz[viii]

Oct 25, 2017 – 08:30 CEST – Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the a7R III (model ILCE-7RM3).


Thanks to an evolutionary leap in image processing power and efficiency, the new a7R III combines a high-resolution 42.4 MP[i] back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps[ii] with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

A New Level of Image Quality
The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony’s new a7R III also features a new front-end LSI that effectively doubles[iv] the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop[ix] dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 stepv shutter speed advantage, the world’s highest[x] compensation performance for an image stabilisation system. There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fps[ii]
The innovative new a7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images[xi]. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting[xii], adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps[xiii] in live view mode with minimal lag in the viewfinder or LCD screen. These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters[xiv] including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xv] function to allow the a7R III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the a7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the a7R II. This advanced system delivers AF acquisition in about half the time as the a7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony’s A-mount lenses with an adapter.[xvi]

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses[xvii], an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly, flexible touch focus functionality and much more.

High Quality 4K for the Video Professionals
The new a7R III is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K[xviii] of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma)[xix] is available on the a7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion[xx] video files in Full HD resolution with AF tracking.

Build, Design and Customisation for Professionals
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well, as the new camera utilises Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the a7R II.

The a7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The Tru-Finder, also found in the acclaimed Sony a9 camera, utilises a ZEISS T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt. It also has a customisable frame rate, with options of either 50 fps or 100 fps[xxi] to best match the action. The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic technology that improves viewing in bright, outdoor conditions. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. “High” takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fine viewfinder and monitor displays for a more natural view.

The new camera also offers a multi-selector joystick that provides a fast, efficient way to shift focus points, as well as an ‘AF ON’ button to activate autofocus when shooting stills or movies.

The new a7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

New “Imaging Edge” Software Suite and Pixel Shift Multi Shooting Mode
New with the a7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.

Also making its debut on the versatile a7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilisation to create beautiful true-to-life, super-high resolution composite images. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP[xxii] of image data. These four images can be composited together and processed utilising the new “Imaging Edge” software suite. This ultimately results in a still image with overwhelming resolution and an unprecedented level of colour accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colours.

Pricing and Availability
The Sony a7R III Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately €3500. B&H preorders for the Sony a7R III will begin at 10:00am Eastern Time on Thursday, October 26.

[i]Approximately, effective
[ii]Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings
[iii]Approximately 68% of the image area in both the horizontal and vertical directions
[iv]Compared to the a7R II, according to Sony testing
[v]CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[vi]A Class 10 or higher SDHC/SDXC memory card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording
[vii]In Super 35mm mode.
[viii]Approximately
[ix]Sony test conditions for still images
[x]Among digital cameras with a full-frame image sensor. As of October 2017 press release, based on Sony research
[xi]“Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions.
[xii]Some distortion may occur with fast-moving subjects of if the camera is moved sideways rapidly
[xiii]“Hi” mode. Maximum fps will depend on camera setting.
[xiv] Not all menu parameters can be edited while data is being written to the memory card
[xv]Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
[xvi]With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
[xvii]With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
[xviii]15-megapixel
[xix]Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
[xx]Sound not recorded. Class 10 or higher SDHC/SDXC memory card required
[xxi]In PAL. 60fps or 120fps in NTSC
[xxii]Image size after compositing is approx. 42.4 million (7952 x 5304) pixels.

Posted to: Sony News   Category: Sony Announcements
Post Date: 10/25/2017 5:27:56 AM CT   Posted By: Sean
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