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 Tuesday, April 16, 2024

From Sony Electronics:

Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens

A constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a wide-angle zoom range and excellent portability

SAN DIEGO. April 16, 2024 – Sony Electronics is pleased to announce the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s a™ (Alpha™) E-mount cameras. This latest addition delivers sharp imagery from 16 mm through 25 mm while maintaining a maximum aperture of F2.8 over the entire zoom range. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens that Sony has produced to date. The compact design is a signature feature of Sony’s G lens series and makes it a highly portable lens option.

The FE 16-25mm F2.8 G’s wide-angle lens offers photographers and videographers an expanded range of creative expression, allowing them to capture a variety of subjects including landscapes, architecture, portraits, and selfie-shooting. This new addition follows the FE 24-50mm F2.8 G standard zoom lens announced February 2024, both offering many of the same characteristics including filter diameter, aperture, and compact size and weight.

“The FE 16-25mm F2.8 G was designed to offer creators a wide-angle lens option that perfectly balances large-aperture, compact form factor, and high-image quality. This is the 73rd addition to our E-mount lens line-up, and just another step in our commitment to providing photographers and videographers with the perfect lens solutions for their specific needs,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 16-25mm F2.8 G is a fantastic lens with high-resolution performance, beautiful bokeh, and high precision autofocus. It is a perfect companion to the Alpha 7C R and Alpha 7C II compact full-frame camera bodies, and together they offer an unbeatable lightweight set-up.”

Key Features of FE 16-25mm F2.8 G

The FE 16-25mm F2.8 G features an impressively compact and lightweight design with a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of f67 mm, and weight of approximately 409g.

This lens incorporates advanced optical technology to deliver exceptional image quality across the entire frame. By incorporating three Extra-Low Dispersion (ED) elements and four aspherical lenses (including one ED aspherical lens), the lens design effectively minimizes various optical aberrations, including chromatic aberration.

The FE 16-25mm F2.8 G combines an 11-blade circular aperture and the optimization of spherical aberration to produce the signature smooth bokeh known to the G lens series. Moreover, it offers functional close-up shooting capabilities with a minimum shooting distance of 0.18m and a maximum magnification of 0.20x when using autofocus (AF)i.

The lens is equipped with two linear motors that enable exceptional autofocus performance, delivering high-speed, high-precision, and quiet focusing capabilities, even when capturing fast-moving subjects. These linear motors ensure swift and accurate focusing, allowing photographers and videographers to maintain sharpness and clarity in their images and videos, even in challenging shooting situations. Furthermore, it supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature capable of being used when paired with the Alpha 9 III full-frame mirrorless cameraii.

The FE 16-25mm F2.8 G excels in video performance, ensuring smooth and precise focusing even when shooting high-frame-rate videos such as 4K120p or FHD240piii. The lens is equipped with linear response manual focus (MF), allowing videographers to make precise focus adjustments with ease. Additionally, it supports in-body Active Mode Image Stabilizationiv and Focus Breathing to optimize video capture.

The lens is equipped with practical and user-friendly functionality including a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and a focus mode switch. The FE 16-25mm F2.8 G’s design is dust and moisture resistantv, and includes a fluorine coating to further prevent dirt from sticking to the front surface of the lens.

Pricing and Availability

The FE 16-25mm F2.8 G will be available for pre-sale April 17, 2024, and purchase May 10, 2024. It will retail for approximately $1,199.99 USD and $1,599.99 CAN, at a variety of Sony's authorized dealers throughout North America.

Orders

Sony FE 16-25mm F2.8 G Lens at B&H | Sony | WEX

Introduction video:

Notes:

i Maximum magnification is 0.2x (AF)/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF) / 0.17 m (0.56ft) (MF) at the 16 mm end of the range and 0.24 m (AF) (0.79ft) / 0.22 m (0.73ft) (MF) at the 25 mm end of the range for superb wide-angle close-up performance.

ii Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

iii Depends on the camera used.

iv Compatible models only.

v Not guaranteed to be 100% dust and moisture proof.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 4/16/2024 10:22:24 AM ET   Posted By: Bryan
 Friday, April 12, 2024

From Sony Electronics:

Sony Electronics’ Launches Camera Remote SDK Firmware Updates

Version 1.12 Provides Remotely Managed Menu Settings and Camera Control Through Wi-Fi Enabling Remote Control of a Wide Range of Digital Cameras through ISO- Standard PTP Protocol

SAN DIEGO. April 12, 2024 – Today, Sony Electronics launched a new version (Version 1.12) of the previously released Camera Remote SDK (Software Development Kit), bringing more features and Wi-Fi connection amongst other improvements. Additionally, new Camera Remote Command capabilities enable remote control of a wide range of 29 digital camerasi. Through this new specification document, Sony removes restrictions to third-party software development and supports the creation of software that remotely controls Sony’s digital cameras, including shooting, monitoring, and file transfer. These updates are available at no cost through the link here: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

Camera Remote SDK is a high-level command system designed for development efficiency that enables operation and control of Sony digital cameras using dedicated API provided by Sony. This is ideal for use with high-level APIs to efficiently develop programs. This package includes software modules, API references, and sample code.

Version 1.12 expands the capabilities of compatible models (Alpha 1, Alpha 7S III and Alpha7 IV) and now also supports the a9 III, a full-frame interchangeable lens camera with Global Shutter technology. It provides a more efficient workflow when using Sony digital cameras to take remote photographs in the B2B market, like inspections and surveys and e-commerce.

Version 1.12 and later supports the following features:

1. In addition to USB and Ethernet connections, it also supports Wi-Fi, making it possible to use it even in environments where wired connections are difficult, expanding the range of use.

2. Approximately 100 types of functionsii will be expanded for automation will be added such as: remote key operations, newly added Fn Menu operation and Custom key, etc.

In addition, it supports switching the memory card slot for recording still images and videos according to the shooting situation and switching the ISO AUTO upper/lower limit according to the shooting environment.

Camera Remote Command

Camera Remote Command enables remote control of cameras using a communication protocol that is Sony's proprietary extension of the ISO standard PTP (Picture Transfer Protocol). This increases convenience when operating camera products from different brands with a single software, or when applying existing software to Sony’s digital cameras. This package includes command references and sample code for developers. Some of the users could be healthcare system development integrators, ITS integrators or photobooth photography system developers, and more.

Both "Camera Remote Command" and "Camera Remote SDK" will be collectively called "Camera Remote Toolkit." Developers can choose the most suitable method according to their development purpose and application.

For more information and to download Camera Remote Toolkit, please visit the URL below.

https://support.d-imaging.sony.co.jp/app/sdk/en/index.html Notes:

i For the full list of compatible cameras, please see: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

ii Currently, the models that support this function are the A1, A7S III and A7 IV. For details on the functions, please check the specifications included with the SDK. Future supported models will be announced in upcoming updates to the API reference.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 4/12/2024 10:54:39 AM ET   Posted By: Bryan
 Thursday, March 21, 2024

From Sony Japan (translated):

Information on digital single-lens camera a9 III paid customization service

Thank you for using Sony products.

We will begin offering a paid customization service to adjust the release stroke for the digital single-lens camera a9 III and a9 III compatible vertical grip VG-C5.

[Target product model name]

Digital single-lens camera a9 III “ILCE-9M3”
Vertical grip “VG-C5”

[Service start date]

Applications will start from Monday, April 15, 2024.

[Customization content]

Digital single-lens camera a9 III "ILCE-9M3"

Only full press (release) can be selected from 2 levels (default state, shallow).

Vertical position grip "VG-C5"

Only full press (release) can be selected from 2 levels (default state, shallow).

*For details on customization services, please refer to the support page.

[Customization fee]

Digital single-lens camera a9 III “ILCE-9M3”
14,000 yen (tax included)

Vertical grip “VG-C5”
14,000 yen (tax included)

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Posted to: Sony News   Category: Sony Announcements
Post Date: 3/21/2024 8:34:04 AM ET   Posted By: Bryan
 Wednesday, March 20, 2024

Faster, yet affordable, cards from Sony Electronics:

Sony Electronics Releases the 240GB and 480GB CFexpress Type B TOUGH Memory Cards Offering Large Capacity and High Speed

The newest addition to G Series CFexpress Type B Memory Cards Offer Stable and Reliable Operation for Extended Shooting Sessions

SAN DIEGO, March 20, 2024 – Sony Electronics announces the new 480GB CFexpress Type B TOUGH Memory Card (CEB-G480T) and 240GB CFexpress Type B TOUGH Memory Card (CEB-G240T), the newest addition to G Series CFexpress Type B Memory Card. Creators now have more reliable and stable operation options with the newest large capacity, high speed cards.

Fast and Reliable

The 480GB CFexpress Type B TOUGH Memory Card (480 GB) with max. read speed of 1850 MB/s and max. write speed of 1750 MB/si. The 240GB CFexpress Type B TOUGH Memory Card (240 GB) with max. read speed of 1850 MB/s and max. write speed of 1600 MB/si. The CEB-G series with TOUGH specifications offers great shooting experience. Thanks to its fast write speed, it goes great with high-resolution cameras. The CEB-G series is designed for professional photographers, videographers and enthusiasts looking to boost workflows with its fast speed and exceptional reliability.

Accelerate any workflow as both cards offer fast data transfer to a PC with CFexpress Type B card reader MRW-G1 (sold separately). Work seamlessly while handling large high-resolution photos and high-bitrate video, to turn projects around quickly.

Both cards include scan and rescue software applications capability that provide true peace of mind. When used with the MRW-G1 card reader (sold separately), Sony’s Media Scan Utility automatically scans the CFexpress Type B memory card, keeping the user informed of its condition and storage limit. Never lose a moment with the downloadable Memory Card File Rescue for Sony memory card customers that recovers accidentally deleted files in today’s most common formats. Media Scan Utility and Memory Card File Rescue are available for downloadii.

TOUGH and Durable

These series cards are even more resilient as they offer the same outstanding toughness with its 5x greater drop strengthiii and 3x greater bendabilityiii while also being able to flawlessly work in extreme temperatures, X-rays, electrostatic and intensive UV sunlightiv.

The VX9562 and VX9563 are 29.6 mm x 38.5 mm x 3.8 mm (1 3/16 inches x 1 9/16 inches x 5/32 inches) and weights approximately 10 g (0.4 oz.).

Price and Availability

The 480GB CFexpress Type B TOUGH Memory Card and 240GB CFexpress Type B TOUGH Memory Card will be available in May of 2024 at a variety of Sony's authorized dealers, for an estimated retail price of $319.99 USD and $439.99 CAN, and $199.99 USD and $274.99 CAN respectively.

Orders

For detailed product information, please visit:

Sony 480GB CFexpress Type B TOUGH Memory Card: https://electronics.sony.com/imaging/imaging-accessories/media/p/cebg480t

Sony 240GB CFexpress Type B TOUGH Memory Card: https://electronics.sony.com/imaging/imaging-accessories/media/p/cebg240t

Also order Sony CFexpress Type B Tough Memory Cards at B&H.

Notes:

i Actual performance may vary and is dependent on environment and usage.

ii Available at www.sony.net/memorycard. Data recovery for Copy Protected and Game Data files not supported. Not all data may be recoverable.

iii Compared with the CFexpress Type B standard under Sony test conditions. This does not guarantee the CFexpress Type B memory card will be damage-free or that data will remain intact under all conditions. ?

iv This does not guarantee the CFexpress Type B memory card will be damage-free or that data will remain intact under all conditions.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 3/20/2024 11:14:15 AM ET   Posted By: Bryan
 Thursday, February 22, 2024

From Sony Electronics:

Sony Electronics Launches a High-Speed 5G Portable Data Transmitter for Still Image and Video Transmission On-Location Shoots

The PDT-FP1 utilizes the power of 5G to enhance professional workflow at live events

SAN DIEGO, Feb. 22, 2024 – Sony Electronics is launching a portable data transmitter, the PDT-FP1, with a unique antenna structure that allows high-speed still image and video data transport over 5G networksi. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing a significant boost in process efficiency for news agencies, photojournalists, corporate or event photographers, broadcast video production and more.

“The PDT-FP1 is a beneficial solution for many uses including live events and productions, newsgathering, sports, faith, weddings, and more. With the PDT-FP1, photographers and videographers can increase their efficiency and productivity on-the-go, without worrying about battery life or demanding environmental conditions,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In an industry where speed and timeliness are critical, this device is a game changer to allow for an easier and quicker upload and transfer from the field or frontlines to an editor.”

Benefits of the PDT-FP1 include:

Capture and transmit from virtually anywhere: View and upload media directly from compatible Sony camerasii using the PDT-FP1 as a 5G modem to transfer still and video media and deliver it to any file transfer protocol (FTP) destination. Additionally, using Sony Creators’ Cloud for enterprise appiii brings secure and reliable media transfer through the PDT-FP1 to Sony Cloud servicesiv such as Ci Media Cloud and C3 Portal’s cloud gateway. This allows for ease of use for any photographer/videographer – no longer is there a need to be bound by wired networks or required to pass physical memory cards. Use in challenging environments: With optimized battery efficiency and a high threshold for temperaturesv, the PDT-FP1 can be used, at length, in some of the most demanding conditions. Livestream wirelessly: Using 5G, wirelessly livestream video from a wide range of compatible camerasvi, when paired via HDMI or through Sony still and video cameras when using USB. Real-time messaging protocol (RTMP) streams can be broadcast to social media platforms, freeing operators of traditional constraints when in the field. Additionally, the External Monitor Appvii can be used as an external monitor while streaming with many pro features. Broadcast high-quality, low-latency video: The PDT-FP1’s 5G transmission can be used with Sony’s CBK-RPU7 new remote production unit, to transmit high-quality, low-latency (4k 60p/50p) HEVC video in Sports, Cinematic, Virtual Production, and News environments. Monitor on-the-go: Visually monitor the network and communication conditions while shooting, using the dedicated Network Visualizer app. This ensures that the content is being delivered to those who need to see it.

Main Features

1. High-speed, low-latency communication, even overseasviii

With an optimized antenna structure, the PDT-FP1 supports a wide range of bandsvi such as domestic and international 5G sub6/mmWaveix, 5G standalone networks, and local 5G networks, realizing high-speed, low-latency communicationi. In addition to the plug-in nano SIM card, the PDT-FP1 supports dual SIM with an eSIM that does not need to be inserted or removed. It is also possible to automatically selectx and prioritize a linexi depending on the network conditions, and switch SIMs to transfer data.

2. Cooling fan and duct structure for stable continuous communication

A newly developed cooling fan reduces heat buildup even in environments of up to 104 degrees Fxii. Despite its slim body design, the PDT-FP1 has a duct-based structure that efficiently dissipates internal heat, further backing stable and continuous communication. Different operational modes – auto, cooling priority, and silent priority – can be selected to accommodate as best to each location environment.

3. A simple data transfer workflow by linking with select Sony camerasii

The PDT-FP1's “Camera wired connection” setting feature simplifies and shortens setup time. The 6.1-inch OLED display can simultaneously display communication quality and file transmission statusxiii. The transfer status can be monitored during shooting, so the user does not miss a decisive shooting opportunity. The PDT-FP1 provides operational flexibility. A LAN port connects to a Sony camera to transfer data. A USB Type-C terminal further supports enhanced Sony camera compatibility, enabling a seamless transfer and tagging workflow. Additionally, the PDT-FP1 has the potential to support HDMI-enabled cameras. In addition, by using the USB Type-C charging terminal and an external power source, the PDT-FP1 can be used to stream and transfer data simultaneously without worrying about battery drain. The device is designed as a camera companion, featuring a screw hole for securing the camera and tripod and a strap hole for attaching cable fixing accessories. Built-in memory of 8GB (RAM)/256GB (ROM) and microSDXC support of up to 1TB enables high-speed processing and storage of large amounts of dataxiv.

Pricing and Availability

PDT-FP1 is expected to be available in the United States in early-Summer of 2024 for approximately $1099.99 USD.

Orders

The Sony PDT-FP1 will be available at B&H.

Notes

i 5G network and availability may vary depending on country, carrier and user environment.

ii A list of compatible cameras will be released in due course. Please see the product page for details. https://pro.sony/ue_US/products/wireless-tx-rx-accessories/pdt-fp1

iii For regional app/service availability, check here.

iv Compatible services will be announced sequentially. Please see the product page for details. https://pro.sony/ue_US/products/wireless-tx-rx-accessories/pdt-fp1

v According to Sony measurement.

vi UDSB with compatible cameras that have UVC/UAC capabilities

vii For more information about the capabilities of External Monitor app, please see the product page for details. Xperia 1 V XQ-DQ54/XQ-DQ62/XQ-DQ72 | Help Guide | Using the External monitor app (sony.net)

viii Please check the product page for compatible bands. https://pro.sony/products/wireless-tx-rx-accessories/

ix The PDT-FP1 supports n257, and the mmWave band support in Japan and the United States (also planned for Europe).

x As for Auto data SIM switching, settings are required.

xi Requires a contract with a different carrier. Additionally, Sony does not guarantee connection or communication speed in all environments.

xii According to Sony research.

xiii In addition to Transfer & Tagging, the target applications include Creators' Cloud's mobile application Creators' App and cloud video production solution Creators' App for Enterprise.

xiv 1 GB = one billion bytes. Actual formatted capacity will be less.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 2/22/2024 9:51:32 AM ET   Posted By: Bryan
 Wednesday, February 21, 2024

From Sony Electronics:

Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability

A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form facto

SAN DIEGO, Feb. 21, 2024 – Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s a™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

“The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator.”

Outstanding Optical Performance in a Compact Form Factor

The FE 24-50mm F2.8 G's design is compact with a filter diameter of 67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame.

The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting.

Fast and Precise Autofocus Capabilities for Both Stills and Video

The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony’s newest full-frame mirrorless camera, the Alpha 9 IIIi.

The FE 24-50mm F2.8 G's AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingii. It supports in-camera Active Mode Image Stabilizationiii for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha camerasiv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmakingiv.

Enhanced Controllability and Reliability

The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch.

Additionally, the lens' front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment.

Pricing and Availability

The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Support this site by ordering the Sony FE 24-50mm F2.8 G Lens (or anything else) from B&H | Adorama | Amazon (all available countries) | WEX

Notes:

i Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

ii Depending on camera used.

iii Compatible models only.

iv See camera compatibility info at: https://www.sony.net/dics/breathing/ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

v Not guaranteed to be 100% dust and moisture proof.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 2/21/2024 10:35:07 AM ET   Posted By: Bryan
 Tuesday, November 28, 2023

From Sony Electronics:

Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies

Various camera bodies starting with the Alpha 7 IV, etc.

SAN DIEGO – Nov. 28, 2023. Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVi in March 2024 onward, and more camera bodiesii in the future.

The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.

“The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently,” says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. “These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.”

“With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony’s commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio’s, Inc. mission to provide the best picture day experience for schools across the country,” says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.

"Sony’s commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come," says David Crandall, the Executive Director of School Photographers of America (SPOA).

“Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless - simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before,” says John Rak, member of the School Photographers Association of California (SPAC).

Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.

The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.

Notes:

i A license must be downloaded from Sony’s camera upgrade website: pro.sony/ue_US/digital-imaging/custom-gridline and installed in the camera.

ii Future compatible models will be announced through the web site below: https://pro.sony/en_ME/digital-imaging/

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Posted to: Sony News   Category: Sony Announcements
Post Date: 11/28/2023 10:46:41 AM ET   Posted By: Bryan
 Wednesday, November 22, 2023

From Sony Electronics:

Sony Electronics and The Associated Press Complete Testing of Advanced In-Camera Authenticity Technology to Address Growing Concerns Around Fake Imagery

New In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of Capture to Certify Legitimacy

SAN DIEGO – Nov. 21, 2023 – Today, Sony Electronics announces the completion of a second round of testing for Sony’s in-camera authenticity technology with Associated Press. This in-camera digital signature allows for the creation of a birth certificate for images, validating the origin of the content.

Sony’s authenticity technology provides a machine-based digital signature, removing the opportunity for undetected manipulation at the start. The digital signature is made inside the camera at the moment of capture in the hardware chipset. This security feature is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against falsified imagery.

“While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism,” says Neal Manowitz, President and COO of Sony Electronics. “The dissemination of false information and images has real world social impact that brings harm not only to our photojournalist and news agency partners, but to society as a whole. We care deeply about this challenge and are committed to using our resources to help solve it. Through Sony’s work on the steering committee for C2PA (Coalition for Content Provenance and Authenticity), we have helped set the current industry standard for the tracking of editing and manipulation of imagery. Additionally, our in-camera authenticity technology has shown valuable results, and we will continue to push its development towards a wider release.”

“Fake and manipulated images are a major concern for news organizations. Not only do they contribute to mis- and disinformation but ultimately, they erode the public’s trust in factual, accurate imagery,” said David Ake, AP Director of Photography. “We are proud to be working alongside Sony Electronics to create an authentication solution that can help combat this problem.”

Sony and AP’s most recent field test was completed during October of 2023. In this month-long test, both capture authentication and workflow process were evaluated. To accomplish this, Sony partnered with Camera Bits – the company behind the industry standard workflow tool, Photo Mechanic. Alongside Sony and AP, Camera Bits created technology in Photo Mechanic that preserves the camera’s digital signature all the way through the metadata editing process.

“We appreciate the significant challenge that manipulated imagery poses for our partners, and we are highly motivated to play a role in helping solve it,” says Dennis Walker, President and Founder of Camera Bits. “Photo Mechanic has been used by the photojournalism industry for 25 years and continues to evolve as the industry introduces new technology. We are committed to ensuring Photo Mechanic remains a trusted and authentic workflow solution.”

Sony’s new in-camera signature and C2PA authentication is planned for release in a firmware update in the newly announced Alpha 9 III, Alpha 1, and Alpha 7S III in the Spring of 2024 i.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 11/22/2023 8:47:50 AM ET   Posted By: Bryan
 Tuesday, November 7, 2023

Sony Electronics just raised the bar:

Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter Systemi

The next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, and flash sync at all shooting speeds

SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III camera equipped with the world's firsti full-frame global shutter image sensor.

The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date - boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment.

"The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. "Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market---capabilities which allow photographers to capture things they’ve never been able to capture before." Cheng continued, "For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightestii large-aperture telephoto lens."

Features of the Alpha 9 III Full-Frame Camera

A New Dimension of Still Image Performance Created by the World's Firsti Global Shutter Image Sensor

The Alpha 9 III is equipped with the newly developed, world's firsti global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixelsiii and built-in memory. Combined with the latest image processing engine BIONZ XR®, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE trackingiv of up to approximately 120 fpsiv. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eyeiv. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subjectv. The Alpha 9 III is equipped with 8.0 stopsvi of optical 5-axis in-body image stabilization, allowing for high-quality image rendering.

Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80,000 second (1/16,000 second during continuous shooting)vii, making it possible to capture at high speed without any distortion. When a compatible Sony flashviii is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80,000 secondvii. Previously, if the user released the shutter at a speed faster than the flash's synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor displayix. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boostx function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG imagesxi to be captured in one continuous 30 fpsxii burst.

Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when neededxiii. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22xiv and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

Advanced Video Performance Without Distortion

The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

The Alpha 9 III has S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user's favorite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app "Monitor & Control" for video creators.

Operability and Reliability for Professionals

Sony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.

The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.

High-Speed Workflow and Scalability to Support Immediate Delivery

New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.

The "Playback Function Menu" can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and by positioning the built-in microphone near the user’s mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate.

The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

It is compatible with the professional mobile application "Transfer & Tagging" which speeds up the image delivery workflow, and the application "Remote Camera Tool" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024.

In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PAxv format support xvi through a camera software updatexvii.

Firmware Updates for the Alpha 1 and Alpha 7S III Models

In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024.

Pricing and Availability

The Alpha 9 III camera is available for pre-order Nov. 8, 2023, at a variety of Sony's authorized dealers, for a suggested retail price of $5,999.99 USD and $8,299.99 CAN.

The VG-C5 vertical grip is available for pre-order Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of $399.99 USD and $549.99 CAN.

Orders

Support this site by ordering the Sony Alpha 9 III (or anything else) from B&H | Adorama | WEX | Camera Canada

Rent the Sony Alpha 9 III from Lensrentals.

Here is the Sony Alpha 9 III announcement (skip the first 30 minutes).

Notes:

i Compared to interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey.

ii As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras.

iii Approximate, effective.

iv Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. https://www.sony.net/dics/ilce9m3cnlns/ A software update for the lens itself is also required. The software is scheduled to be released after December 2023.

v When subject recognition is ON during AF shooting. Face, eye, etc. recognition status can be monitored when subject recognition frame display is ON.

vi CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM lens. Long exposure NR off.

vii Maximum shutter speed is 1/16000 second when F1.8 or larger aperture is used. 1/80,000 second speed not available when shooting movies, when using the Var. Shutter function, or when no lens is mounted.

viii A software update is required. The software update will be released simultaneously with the Alpha 9 III. Some variation in brightness and color may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds, resulting in insufficient light level. Refer to the support page at https://www.sony.net/dics/ilce9m3fl/ for details.

ix With the default [Auto/Off] setting no blackout occurs when shooting is started, and release time is controlled for optimum display latency. The [Fast Release/On] setting provides the shortest possible release time lag with blackout occurring on only the first image in a continuous burst. The [Stable Release/On] setting minimizes variations in release lag with blackout occurring on only the first image in a continuous burst, making it easier to release the shutter at the intended moment.

x Continuous shooting may be interrupted when Continuous Shooting Speed Boost is used to switch from a low shooting speed to a shooting speed higher than 60 fps, or when switching from a high shooting speed to a shooting speed lower than 30 fps.

xi With Sony CEA-G160T CFexpress Type A memory cards (sold separately). Sony test conditions.

xiiSony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

xiii Preset focus works with compatible lenses such as the FE 300mm F2.8 G Master OSS lens. Preset Focus/Zoom settings cannot be recalled while the shutter button is half-pressed. Only focus can be preset for prime lenses. If a zoom lens without power zoom is attached, the focus position/zoom positions can only be registered and recalled via remote operation using the computer software Remote Camera Tool. For details, refer to the following website. https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php Preset Focus/Zoom can only be recalled when the lens that was mounted when the settings were registered is used. Not all lenses are compatible.

xiv When [Aperture Drive in AF] is set to [Focus Priority], the aperture size can be smaller than F22. Results may vary depending on shooting conditions and the lens used.

xv A standards organization that develops open standards and technical specifications for the origin and authenticity of digital content.

xvi Will be available in select countries and regions.

xvii Software update available by Spring 2024

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Posted to: Canon News, Sony News   Category: Sony Announcements
Post Date: 11/7/2023 10:51:57 AM ET   Posted By: Bryan

From Sony Electronics

Sony Electronics Releases 300mm F2.8 G Master OSS; the World’s Lightesti Large-Aperture Telephoto Prime Lens

Capture dynamic moments such as sports scenes with high agility and supreme image quality

SAN DIEGO - November 7, 2023 – Sony Electronics is pleased to announce the release of the world’s lightesti 300mm telephoto prime lens G Master™ (SEL300F28GM), a full-frame a™ (Alpha™) E-mount lens with a maximum aperture of F2.8.

The anticipated FE 300mm F2.8 G Master OSS lens has the high depiction performance and high-speed, high-precision AF (autofocus) which are the hallmark of G Master. The lightweight design of approximately 1470gii (excluding tripod mount) and excellent weight balance allow the user to capture sharp, dynamic and decisive moments such as those of fast-moving sports or agile animals with handheld shooting. Paired with the Alpha 9 III full-frame camera that also launched today, high-speed continuous shooting with AF/AE tracking up to 120 frames per second is possibleiii. Even subjects with complex and diversified movements can be tracked with high precision. It is an ideal match for lightweight camera bodies by reducing the load on the user, minimizing fatigue during long handheld shooting sessions. It is also compatible with an optional teleconverter, allowing the user to shoot in the telephoto range of up to 600mm (equivalent to 900mm when using with an APS-C camera)iv.

“Ever since our announcement of the development of this lens in January of this year, we have received an overwhelming number of positive reactions from photographers around the world who are looking forward to its release,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “By adding this 300mm lens to the already available E-mount 400mm and 600mm super-telephoto prime lensesv ,it supports a wide range of needs and shooting environments for professional and advanced amateur photographers.”

Main Features of the FE 300mm F2.8 G Master OSS

G Master Telephoto Lens that Captures Decisive Moments with High Resolution and Beautiful Bokeh

Incorporating Sony's cutting-edge technology, the G Master's high-resolution performance and beautiful bokeh makes the subject stand out clearly and capture decisive moments such as sports, news reports, events, and wildlife photography. An innovative optical design that includes three Super ED (Extra-low Dispersion) glass elements and one ED glass element, effectively placed to suppress chromatic aberration and achieve high resolution and contrast across the entire frame. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.

The gorgeous, creamy bokeh is a hallmark of the G Master design and ideally complements the lens’s 300 mm focal length and F2.8 maximum aperture, allowing the use of narrow depth of field to make subjects stand out from the background. Each lens is individually calibrated during manufacture to optimize bokeh quality and has an 11-blade circular aperture mechanism that contributes to smooth rounded bokeh.

High-Performance AF that Captures Dynamic Moments and High-Speed Continuous Shooting with AE/AF Tracking up to 120 Frames per Secondiii

The combination of two latest XD (extreme dynamic) Linear Motors and control algorithms provide high-speed, high-precision, and low-vibration AF performance. When combined with the newly announced Alpha 9 III full-frame camera, high-speed continuous shooting with AF/AE tracking of up to 120 frames per second is possible. This allows dynamic subjects to be captured without missing a moment’s opportunity, even when shooting scenes in which the subject moves quickly, such as sports or animals, or scenes in which the subject moves erratically, such as at competitive events. The high AF performance is demonstrated even when the separately sold teleconverteriii is attached.

Exceptional Mobility and Comfortable Operability that Support Professionals in the Field

Extensive weight reduction measures make FE 300mm F2.8 GM OSS the lightest in its classi, at approximately 1470g (excluding tripod mount) and has been designed with consideration to weight balance. The internal lens barrel uses durable magnesium alloy to achieve both high robustness and light weight. The weight is not concentrated at the front of the lens barrel, making it highly stable and allows for agile and accurate panning while shooting. In addition, MODE3vi, which provides enhanced viewfinder stability and optimizes the image stabilization algorithm, allows you to accurately capture dynamic scenes.

When used with the Alpha 9 III, the user can assign “preset focus” to the function ring that allows for an instant recall of focus to any pre-determined positionvii. Furthermore, the lens features comfortable operability that supports professional shooting, including focus hold buttons placed in four locations that can be assigned to the favorite functions from the camera body making it ideal for any professional.

The FE 300mm F2.8 G Master OSS has a dust and moisture resistant designviii along with fluorine coating to help prevent dirt and fingerprints to keep up with the needs of professional photographers.

Pricing and Availability

The FE 300mm F2.8 G Master OSS lens will be available for pre-order starting November 8, 2023 at a variety of Sony's authorized dealers with shipping starting in February 2024, for a suggested retail price of $5999.99 USD and $8199.99 CAN.

Orders

Support this site by ordering the Sony FE 300mm F2.8 GM OSS Lens (or anything else) from B&H | Adorama | WEX | Camera Canada

Rent the Sony FE 300mm F2.8 GM OSS Lens from Lensrentals.

Here is the full Sony Alpha 9 III announcement (skip the first 30 minutes).

Notes

i As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras.

ii 1470 grams is approximately 51.85 ounces

iii Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

iv 1.4x SEL14TC and 2x SEL20TC

v Focal length 400mm "FE 400mm F4 GM OSS" / Focal length 600mm "FE 600mm F4 GM OSS"

vi MODE 3 is supported by the latest body software version. Refer to the appropriate support web pages for information on body compatibility.

vii The functions assigned to the function ring vary depending on the camera you are using. Please refer to your camera's help guide for details.

viii Not guaranteed to be 100% dust and moisture proof.

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Posted to: Canon News, Sony News   Category: Sony Announcements
Post Date: 11/7/2023 10:19:49 AM ET   Posted By: Bryan
 Tuesday, September 12, 2023

Sony released the Sony 1920GB and 960GB CFexpress Type B TOUGH Memory Cards today. Order them at B&H.

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Posted to: Canon News, Sony News   Category: Sony Announcements
Post Date: 9/12/2023 1:18:10 PM ET   Posted By: Bryan

From Sony Electronics:

Sony Electronics Announces “BURANO”, the Newest Addition to Sony’s CineAlta Family of Digital Cinema Cameras

The BURANO combines extraordinary cinematic images and exceptional mobility for single camera operators and small crews

LOS ANGELES, SEPT. 12, 2023 -- Sony Electronics Inc. today announced the new BURANO camera, an exciting new model from their CineAlta lineup of digital cinema cameras. Designed for single-camera operators and small crews and featuring a sensor that matches the VENICE 2, the new BURANO combines exceptional image quality with high mobility.

Compact, versatile, and flexible, BURANO is the world's first1 digital cinema camera with a PL-Mount to feature in-body image stabilization. Additionally, when the PL lens mount is removed, the camera can be used with E-mount lenses to support Fast Hybrid Auto Focus (AF) and Subject Recognition AF, ideal for capturing fast moving subjects.

"The BURANO gives filmmakers new options to help push the boundary of filmmaking. It’s the perfect camera for both scripted and unscripted projects, including commercial, wildlife, or documentary styles. This camera will be a wonderful addition to be used on set alongside our lineup of digital cinema cameras," explains Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics.

Unjoo Moon directed “Original,” a Sony BURANO launch film. It’s an exuberant, high-energy K-Pop style dance “battle” that has an original score by Tushar Apte. Moon opted to create a short dance film to highlight the camera’s exceptional mobility and cinematic look. She explains, “The whole spirit of this camera is about originality and about giving the creator freedom.”

Main Features: Powerful 8.6K Full-Frame Sensor

The BURANO has a compact and lightweight body for high mobility, measuring over an inch shorter and more than three pounds lighter than the VENICE 2. The camera is housed in a rugged magnesium chassis, making it suitable for filming in the most challenging environments. Additionally, the packaging that the BURANO camera and accessories are delivered in is made primarily of plant-based cellulose2 instead of plastic as part of Sony’s efforts to be environmentally conscious. Moreover, a molded pulp cushion is used on the camera body when shipping as the cushioning and protective material, thus not using expanded polystyrene.

The BURANO is equipped with a full-frame sensor that shares many of the specifications of the VENICE 2 and can work alongside the VENICE 2 on both scripted and unscripted productions. The camera has an 8.6K full-frame sensor with dual base ISO of 800 and 3200 and 16 stops of dynamic range to produce stunning images even in the most challenging lighting conditions. The BURANO also features the color science inherited from the VENICE series, which has been trusted on more than 500 productions from feature films to commercials.

Academy award-winning Director of Photography Dion Beebe ACS ASC3 tested the combination of VENICE 2 and BURANO for a short dance film and shared his experience working with the two cameras.

“We were in a very stretched dynamic range purposefully and for me that was very much part of what I wanted to see both in the VENICE 2 and in the BURANO. Moving through the edit, you really were not aware that you were moving from the VENICE 2 sensor to the BURANO sensor back to the VENICE 2. That compatibility, across the dynamic range, color interpretation and all of those things are important when I’m putting a package together and trying to complement a bigger sensor camera, like the VENICE 2. These two sensors, these two looks, really fall in line with one another.” ?

The BURANO sensor and camera body were also designed to include one of the most popular features of the Cinema Line – namely Sony's Fast Hybrid AF and Subject Recognition AF. The BURANO's autofocus offers excellent support for filmmakers shooting fast-moving animals or objects and multi-camera setups using E-mount lenses.

Built-In Optical Image Stabilization

The BURANO is the world's first digital cinema camera with an interchangeable E-mount and PL-mount lens to support built-in image stabilization. With a newly developed image stabilization mechanism and control algorithm that leverages the advanced image stabilization technology cultivated in the a series of mirrorless interchangeable-lens cameras, unwanted camera shake, such as movement from shooting handheld or walking, can be corrected when shooting with an E-mount or PL-mount lens.

Variable ND Filter

The BURANO is equipped with an electronic variable ND filter from 0.6 to 2.1, enabling easy adjustments in various lighting conditions. In addition, the electronic variable ND filter allows you to control the depth of field with the iris and adjust the exposure with the ND filter to get the optimum exposure without changing the depth of field. This filter is also far thinner than prior ND filters in Sony’s lineup of cinema cameras and is adjacent to the optical image stabilization mechanism – a technological feat that helps to keep the camera as compact and lightweight as possible. ? ?

E-mount lenses for an increased flexibility

Sony offers a range of more than 70 E-mount lenses that can be used with the BURANO when filmmakers need a smaller, lighter, or wider lens set up. Additionally, pairing the BURANO with Sony’s E-mount lenses also unlocks other features such as Fast Hybrid AF, Subject Recognition AF, and 5-axis image stabilization. ? ?

Cache Recording and Flexible Capture Modes

The BURANO also features adjustable pre-roll or cache recording—perfect for unscripted filmmakers. Pre-roll or cache recording allows filmmakers to capture a modifiable amount of footage before pressing the record button. This is perfect for action sports, wildlife, and documentary filmmakers working in unpredictable scenarios.

The BURANO allows cache recording to be adjusted depending on the codec, resolution, and frame rate. For example, the BURANO can enable cache recording of up to 11 seconds while filming 8.6K at the highest codec or set up to 73 seconds while filming 4K for maximum flexibility.

Like all cameras in Sony's full-frame Cinema Line, the BURANO will have the ability to shoot at full-frame, Super 35, and also feature a desqueeze function for anamorphic lenses. It can film at frame rates including up to 8K at 30 frames per second, 6K at 60 frames per second or 4K at 120 frames per second.

Updated Body Design

The BURANO also includes design improvements thanks to feedback from the filmmaking community. For example, all menu buttons are positioned on the camera operator's side. Additionally, tally lamps are placed in three locations to make it easier for the surrounding crew to check the shooting status. The 3.5-inch multi-function LCD monitor can be used as a viewfinder, for touch focus, or menu control. The BURANO also comes equipped with an optional robust T-handle, viewfinder arm, two 3-pin XLR audio inputs, and a headphone terminal (stereo minijack), convenient for solo operation. ?

Award-winning wildlife and natural history director and cinematographer Danny Schmidt has been a Sony camera owner and operator for nearly a decade. As a current FX9 and FX6 owner and operator, he shared his experience with the BURANO. ?

“This camera is a big level-up from the FX series for me. The noise and the grain are beautiful. The image is cinematic and it’s inspiring to look at. I immediately loved the form factor. It was a size that looked to me just slightly larger than an FX6, a modular camera that has a lot of possibilities. I can put it on a long lens, hang it from an easy rig, or rig it up for shoulder mounting. I see this being my primary camera.”

Variety of Recording Formats

The BURANO can record digital files from HD to 8K depending on the resolution, aspect ratio, and codec. BURANO supports multiple internal recording formats, such as the new XAVC H™ for 8K, which utilizes the MPEG-H HEVC/H.265 high-compression efficiency codec. Other recording formats include XAVC and X-OCN LT. X-OCN is Sony's original compressed RAW format that can capture information shot with 16-bit linear data, which gives filmmakers more freedom in post for color grading. X-OCN LT is the lightweight version of the X-OCN codecs and can reduce file transfer time and storage size load, making post-production workflows more efficient than standard versions of RAW data.

The BURANO is also equipped with two new CFexpress Type B memory card slots and supports VPG400, which can sustain high bitrate writing of video data, including X-OCN LT 8K. Sony will also be releasing new compatible CFexpress Type B memory cards, CEB-G1920T (1920 GB)/ CEB-G960T (960 GB).

Versatile and Efficient Production Ecosystem

Like the VENICE series, the BURANO supports log recording as well as different color spaces including S-Gamut3 and S-Gamut3.Cine, which cover a wide color gamut that exceeds BT.2020 and DCI-P3. The BURANO can reproduce the same color as all cameras in Sony's Cinema Line, including the VENICE 2. This allows filmmakers to match cameras within the line.

BURANO comes with four new cinematic looks: Warm, Cool, Vintage, Teal, and Orange, in addition to supporting industry standard s709 and 709 (800%) Look Up Tables (LUTs).

Also, like the VENICE series, the BURANO features gen-lock and can be used for virtual production using large screen LED displays such as Sony's new Crystal LED, called VERONA.

Improvements to the Cinema Line

In addition, the FX30 and FX3 cameras are now compatible with Sony's new mobile app “Monitor & Control ,” the latest addition to the Creators Cloud. The app enables wireless video monitoring, support for high-precision exposure determination using false color and waveform monitors, and intuitive focus operation of compatible cameras, on the screen of a smartphone or tablet. In future updates, the BURANO will also be compatible with this app. In addition, Version 1.1 of Camera Remote SDK, the software development kit which now features monitoring will also be supported.

The BURANO will also support S700 protocol over ethernet and a 1.5x de-squeeze display function when using anamorphic lenses, by approximately next summer. Additional software updates to improve user experience and convenience will also be added to the BURANO in future updates.

Sony will also be releasing separately a new remote grip control, GP-VR100, that allows filmmakers to efficiently control the BURANO via a hand grip. The remote grip control works with the BURANO in shoulder mounted scenarios and enables convenient access to the zoom lever and recording start / stop button located on the hand grip. The remote grip control is perfect for single camera operators and unscripted productions such as sports, reality, wildlife, and documentary filmmaking.

Pricing and Availability

The BURANO, CFexpress Type B memory cards, CEB-G1920T (1920 GB)/ CEB-G960T (960 GB) and new GP-VR100 Grip remote control (sold separately) will be available in Spring 2024. For a first look at the BURANO, please visit the Sony booth at IBC 2023 from Sept. 15 to 18, 2023, in Amsterdam. ?

Orders

Get the Sony BURANO 8K Digital Motion Picture Camera at B&H

To watch Director Unjoo Moon and Director of Photography Dion Beebe ACS ASC’s short dance film, "Original," which shows how well the VENICE 2 and the BURANO can be used together:

Watch how "Original" was made in this behind-the-scenes video:

Exclusive stories and exciting new content shot with the new BURANO can be found at www.sonycine.com a site created to educate and inspire all fans and customers of Sony Cinema Line.

1 As of September 2023, based on Sony research, among cameras with standard equipped PL mount.

2 Excludes materials used in coatings and adhesives. Depending on the production period, plant-based non-woven fabrics may not be available.

3 2005 Academy Award Best Cinematography, Memoirs of a Geisha

4 When used with compatible Sony E-mount lenses.

5 Please check BURANO product website for details on image scan modes

6 Teal and Orange looks are commonly referred to as a Blockbuster LUT

7 The Monitor and Control app will see its compatibility expand to cover models outside Cinema Line, with different functions available for each model. Further details at www.sony.net/ccmc.

8 Version 1.11 will be available in November 2023. For more details https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

9 Please visit for details: https://pro.sony/products/professional-cameras/cinematography-burano-firmware-roadmap

10 Please visit for details: https://pro.sony/products/professional-cameras/cinematography-burano-firmware-roadmap

Sony Monitor & Control Mobile App

Sony is pleased to announce the roll-out of "Monitor & Control", a new mobile application for visual creators. This app is a new addition to the lineup of apps provided by Creators' Cloud, and the app can be used with compatible Sony cameras* such as FX3 and FX30.

*The functions provided by Monitor & Control vary depending on the compatible cameras.

The new Monitor & Control mobile app supports wireless image monitoring, support for highly accurate exposure determination using false color and waveform monitors, and intuitive focus operations of the compatible cameras on the larger screen of smartphones and tablet devices.

For more details, please visit the Monitor & Control’s website. (App can be downloaded for free) https://www.sony.net/ccmc

The current compatible cameras for this app are FX3, FX30, and FX6, and BURANO will be compatible in the future. It will also be compatible with Interchangeable Lens Cameras Alpha 1 and Alpha 7S III from March 2024 or later. The number of compatible cameras will be expanded gradually. The cameras need the following software updates:

FX3 (Ver. 4.00~)
FX30 (Ver. 3.00~)
FX6 (Ver. 3.00~)

Monitor & Control support page: https://www.sony.net/ccmc/help/

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Posted to: Sony News   Category: Sony Announcements
Post Date: 9/12/2023 11:23:36 AM ET   Posted By: Bryan
 Tuesday, August 29, 2023

From Sony Electronics:

Sony Electronics Releases Two New Alpha 7C Series Cameras Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance

SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE- 7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.

The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii, approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepii shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting.

“At Sony, we're committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we're offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we're empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics.

As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

Main Features of the Alpha 7C II

  • Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.
  • Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume.
  • The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting.

Main Features of the Alpha 7C R

  • Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance.
  • Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume.
  • The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images).
  • In addition, with 7.0-stepiv optical 5-axis in-body image stabilization, even slight blurring at the 1-pixel level is detected and corrected.
  • Equipped with Pixel Shift Multi Shooting that takes multiple images and combines them on a PC to create an ultra-high resolution image.
  • By combining with the grip extension GP-X2 included with the Alpha 7C Rv, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.

Common Features of the Alpha 7C II and Alpha 7C R

1. Compact size and high mobility

Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighi approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G Master™ series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony's extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies.

2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit

Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models.

3. Advanced video performance

The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stopsvi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images.

4. Operability and connectivity

Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work.

In terms of connectivity, the camera is compatible with the smartphone application Creators' Appvii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments.

5. Designed with environmentally friendly principles in mind

Over the past 11 years, Sony has replaced approximately 395 tonsviii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLAS™ix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader functionx that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators.

Pricing and Availability

The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers:

Camera only: MSRP $2199.99 USD, $2999.99 CAN

Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN

The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers:

Camera only: MSRP $2999.99 USD, $4099.99 CAN

The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN.

Orders

Support this site by ordering the Sony Alpha 7C R (or anything else) from B&H | Adorama | WEX

Order the Sony Alpha 7C II from B&H | Adorama | WEX

Sony Alpha 7C R launch video:

Sony Alpha 7C II launch video:

Notes:

i Approximate effective megapixels.

ii Weight includes battery and memory card.

iii Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is only available in Super 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when shooting 4K 60/50p movies.

iv CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off.

v Grip extension (model GPX2) for the Alpha 7C II sold separately.

vi When shooting S-Log3. Sony internal measurement.

vii Check regional availability of services and applications.

viii According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023.

ix Depending on the time of production, SORPLAS™ may not be used for some parts.

x Supported languages differ depending on the sales region.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 8/29/2023 11:11:34 AM ET   Posted By: Bryan

From Sony Electronics:

Sony Electronics Introduces the FE 16-35mm F2.8 GM II Full-frame Zoom G Master lens, the World's Smallest and Lightesti Full-frame F2.8 Wide-Angle Zoom Lens

The FE 16-35mm F2.8 GM II Full-frame wide-angle Zoom G Master completes the second generation of standard and telephoto zoom lenses with a maximum aperture of F2.8, enhancing Alpha system capabilities

SAN DIEGO, CA. August 29, 2023 - Sony Electronics announces the launch of the wide-angle zoom lens G-Master™ FE 16-35mm F2.8 GM II, a 35mm full-frame a™ (Alpha™) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range.

FE 16-35mm F2.8 GM II (model SEL1635GM2) satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master, it is possible to fully bring out the high performance of our advanced camera bodies. With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generationii zoom lens will be available, along with standard (24-70mm/ SEL2470GM2) and telephoto (70-200mm/ SEL70200GM2). These lenses, which are each the world's lightest in their categoryi, have excellent resolution performance, further strengthening the Alpha system, by capturing rich and varied shooting environments.

“The newest FE 16-35mm F2.8 GM II answers the call for all creators who want the highest performance lens in the lightest body,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.

World's smallest and lightesti high-resolution F2.8 wide-angle zoom lens

The FE 16-35mm F2.8 GM II has a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens which achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G-Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Sony's original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world's smallest and lightesti wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighteriii than the first-generation model.

Extraordinarily fast and precise AF that brings out the best in advanced bodies

FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively work on high-speed drive. It achieves quiet AF that is suitable for both still images and movies and is up to twice

as fast as conventional modelsiv. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the Alpha 1 camera body, high-speed continuous shootingiv at up to 30 fps is possible with high-speed, high-precision, and quiet focusing.

Operability and reliability for comfortable shooting of both still images and movies

FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced hobbyist users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the center of gravity during zooming and enables stable shooting, so any user can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body.

Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splash-resistant design allows the camera to be used safely even outdoorsv, giving greater freedom in shooting.

Pricing and Availability

The new FE 16-35mm F2.8 GM II will be available in Fall 2023 at a variety of Sony authorized dealers for approximately MSRP $2,299.99 USD, $3,099.99 CAN.

Orders

Support this site by ordering the Sony FE 16-35mm F2.8 GM II Lens (or anything else) from B&H | Adorama | WEX

Notes:

i As of the August 2023 product announcement. Compared to full-frame F2.8 16-35 mm zoom lenses that support autofocus. Sony survey.

ii Standard zoom lens “FE 24-70 mm F2.8 GM II” / Telephoto zoom lens “FE 70-200 mm F2.8 GM OSS II”

iii Compared to” FE 16-35 mm F2.8 GM”

iv With the Alpha 1: “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed.

v Not guaranteed to be 100% dust and moisture proof.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 8/29/2023 10:29:36 AM ET   Posted By: Bryan
 Wednesday, July 12, 2023

From Sony Electronics:

Sony Electronics Expands the Range of Shooting Expressions with the High Imaging Power and AF Performance of the FE 70-200MM F4 Macro G OSS II Lens™

“FE 70-200MM F4 Macro G OSS II" telephoto zoom lens with compact and lightweight design; World's firsti half-macro shooting with a maximum magnification of 0.5x throughout the zoom range.

SAN DIEGO, CA – July 12, 2023. Today, Sony Electronics introduces the telephoto zoom lens "FE 70-200MM F4 Macro G OSS II" (product name SEL70200G2) that covers focal lengths from 70 mm to 200 mm with a F4 maximum aperture, compatible with 35 mm full-frame a™ (Alpha™) E-mount series and any camera with an E-mount.

The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain high imaging power, high-speed and high-performance AF that are unique to G lenses, this is the world’s firsti zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5xii throughout. In addition, with a teleconverter (sold separatelyiii), super-telephoto shooting up to 400 mm and life-size 1:1 macro shooting throughout the entire zoom range is possibleiv.

"We are excited to introduce the versatile 70-200MM F4 Macro G OSS II to our already incredible lineup of lenses. For both photographers and videographers, the new lens provides the ultimate lens in a compact, lightweight form that is a qualified telephoto coupled with macro capability throughout the focal range and a maximum aperture of F4 for any shot demanding shallow depth of field and creamy bokeh,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.

This launch marks Sony’s 50th full-frame E-mount lensv. Since the first lens Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats.

Compact, lightweight and compatible with a teleconverter

With a total length of 149 mm and a weight of approximately 1.7 lb (excluding the tripod mount), the FE 70-200MM F4 Macro G OSS II is a zoom lens that can be used for a wide range of purposes, including sports scenes, landscapes, wildlife, and even macro photography.

Shooting from 70 mm to 200 mm, the lens also enables the world’s firsti half-macro shootingii, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration.

It also supports a high-performance teleconvertervi (sold separatelyiii). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)iv, it can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range.

Fast autofocus and excellent video recording performance

Sony's unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20% during still image shootingvii. Tracking performance for moving objects has improved approximately twice as much compared to the previous modelvii, so it continues to track the target subject with high accuracy. Focus tracking performance during zooming has also been greatly improvedviii. When paired with the flagship a1 body, it is possible to shoot high-speed bursts at up to 30 frames per second.

In addition, a new MODE3ix setting of SteadyShot has been added that optimizes the camera shake correction algorithm, emphasizing framing stability when shooting moving subjects. By combining it with a compatible camera body, the user can more effectively compensate for camera shake and shoot stable movies.

Intuitive operability and high reliability for most conditions

The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting.

In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditionsx and expands the freedom of shooting.

Pricing and Availability

The new FE 70-200MM F4 Macro G OSS II will be available for pre-order starting July 13, 2023, for MSRP $1,699.99 USD and $2,299.99 CAD. It will be sold at a variety of Sony's authorized dealers.

Orders

Support this site by ordering the Sony FE 70-200mm f/4 G OSS II Lens from B&H | Adorama

Product Video

Notes:

i As of July 2023 product announcement. Sony’s survey.

ii When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format.

iii 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC”

iv With “SEL20TC”

v As of July 2023 product announcement.

vi Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively.

vii Compared to SEL70200G, Sony’s test conditions

viii Compared to SEL70200G, when shooting stills, Sony’s test conditions.

ix A software update may be required. See Sony’s support page on the web for camera compatibility info.

x Not guaranteed to be 100% dust and moisture proof.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 7/12/2023 11:02:52 AM ET   Posted By: Bryan

From Sony Electronics:

Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera "a6700” with Simultaneous Release of Versatile Compact Shotgun Microphone ECM-M1

High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time

SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the a6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the a6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date.

Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the a6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.

The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo.

"With the release of the a6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.

Highly accurate subject recognition with AI

The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced color reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions.

The AI processing unit is inherited from the a7R V, enabling high accuracy "Real-Time Recognition AF (autofocus)." Beyond the a6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today's newly launched FE 70-200MM F4 Macro G OSS IIiii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it's compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount.

Excellent video performance compatible with 4K120pi

Harnessing data equivalent to 6K, the a6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitudes of 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the a6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.

Mobility, operability, and connectivity unique to a compact and lightweight device

With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the a6700 is highly portable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customizable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilization system with 5.0 stopsvi of shutter speed advantage for stills and an Active Modevii ensures stable footage.

In terms of connectivity, the camera now supports the Creators' Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the "Camera Remote SDK" in July 2023, allowing remote operation and setting adjustments.

Environmental conscious and accessibility

Recycled materials, including SORPLASTMx, are used throughout the camera body, reducing environmental impact without sacrificing functionality. Over the past 10 years, Sony has replaced approximately 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras.

In addition, it is equipped with Sony’s Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators.

Main features of shotgun microphone ECM-M1

The ECM-M1 is the world's first shotgun microphone with eight dial-selectable audio recording modelsxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone.

A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity.

Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface.

Pricing and Availability

The new a6700 will be available in 2023 at a variety of Sony’s authorized dealers:

a6700 camera only: MSRP $1399.99 USD, $1899.99 CAN

a6700 “L” kit w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN

a6700 “M” kit w/18135: MSRP $1799.99 USD, $2399.99 CAN

The new ECMM1 microphone will be available for MSRP $349.99 USD and $469.99 CAN.

Orders

Support this site by ordering the Sony a6700 from B&H | Adorama

Order the Sony ECM-M1 Compact Camera-Mount Digital Shotgun Microphone from B&H | Adorama

Videos

Launch Video:

Camera Product Feature Video:

Mic Product Feature Video:

Short Video:

Notes:

i QFHD (3840×2160). About 38% of the angle of view is cropped.

ii When shooting S-Log3. Sony internal measurement.

ii For details on the FE 70-200MM F4 Macro G OSS II, please see the press release announced on July 12, 2023. URL: XXXXXX

iv Valid only in video mode. The angle of view is narrowed because it is cropped from a 4K resolution image.

v Weight includes battery and memory card.

vi CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off.

vii In Active Mode, the shooting angle of view is slightly narrower.

viii Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

ix According to Sony research. Recycled materials used for product body and accessories from April 2012 to March 2022.

x SORPLAS™ may not be used for the parts used depending on the production period.

xi Supported languages differ depending on the sales region.

xi As of the July 2023 press release. Sony research. As a camera microphone.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 7/12/2023 10:46:33 AM ET   Posted By: Bryan
 Wednesday, June 28, 2023

From Sony Electronics

Sony Electronics Announces Free ZV-E1 Upgrade to Elevate Content Creation

4K 120p Upgrade Now Available for Users

SAN DIEGO, June 28, 2023 /PRNewswire/ -- Sony Electronics announces an upgrade for the ZV-E1, the world's most compact and lightweight full-frame interchangeable lens camerai, offering video creators maximum creative freedom and versatility. Announced in March of this year, the ZV-E1 is designed to offer the ultimate video creation experience.

With this new upgrade, the ZV-E1 joins a roster of Sony cameras featuring 4K 120p video recording, including the Alpha 1 and Alpha 7S III, and the FX6, FX3, and FX30 from Sony's Cinema Line. This feature enables faster high-speed frame rate video recording, resulting in smooth slow-motion footage that is five times slower than standard 24fps, highlighting Sony's commitment to providing groundbreaking technology for all creators.

The upgrade also introduces Full HD 240p recording capability to the ZV-E1, providing even more flexibility for the video creator.

The original release of the ZV-E1 showcased impressive video performance with the ability to record high-quality 4K video at 10-bit 4:2:2 with full pixel readout, without pixel binning, and with minimized rolling shutter. This latest upgrade further enhances the camera's video capabilities and is unlocked through Sony's Creators' Cloud platform.

Sony's Creators' Cloud, designed for content creators of all types, offers services and applications optimized for the entire creative process, from shooting to collaboration with creators worldwide. This integration includes the Creators' App, a mobile application that facilitates seamless content transfer from camera to cloudii.

Completing the ZV-E1 upgrade via the Creators' Cloud is a simple process. Users sign into their Creators' Cloud account, access the Upgrade page, input their ZV-E1 model serial number, and download a free license. Installation can be performed via an SD card or with a USB plug-in. With the Creators' Cloud platform, users can also easily manage and reinstall licenses via the License Management pageii. A Sony Creators' Cloud account is required to access the license to upgrade.

Upgrade is available as of today, June 28, 2023, via the Creators' Cloud application at no additional cost to Alpha ZV-E1 users.

For more information about the ZV-E1 upgrade, please visit Sony's official website: https://creatorscloud.sony.net/cameraupgrade/4k120p/.

Get your Sony ZV-E1 at B&H.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 6/28/2023 8:56:20 AM ET   Posted By: Bryan
 Thursday, June 1, 2023

From Sony Corporation of America:

Sony Electronics Announces New High-Performance M Series CFexpress Type A Memory Cards CEA-M1920T and CEA-M960T

Compact, high-performance, high-capacity and toughness CFexpress Type A memory cards take the compact dimensions and advanced features of Sony's Alpha Series to the next level

SAN DIEGO, June 1, 2023 /PRNewswire/ -- Today, Sony announced two new CEA-M Series CFexpress Type A memory cards, CEA-M1920T and CEA-M960T, that conform to the CFexpress 2.0 and VPG200 and offer high 1920 GB and 960 GB capacities. In addition to a VPG200 rating that guarantees fast and stable video recording without dropped frames, they are resistant to bending and drop impact and feature a dust and moisture sealing that ensures maximum reliability in any environment. These compact, high-performance memory cards are ideal for professional users who need high capacities and stress-free, reliable operation.

Sony Electronics Announces New High-Performance M Series CFexpress Type A Memory Cards CEA-M1920T and CEA-M960T

CEA-M1920T and CEA-M960T reliably shoot longeri on location and have some of the highest available capacities in CFexpress Type A memory cards that comply to VPG standard anywhere in the worldii, so running out of media space is not a concern. The memory cards provide plenty of capacity for extended recording video or when shooting stillsiii. For video shooters, the VPG200 Video Performance Guarantee rating enables stable recording at 200 MB/s with no dropped frames for an extended period, even when recording XAVC S-I 4K footage and high bitrates.

Despite their large capacities, these CFexpress Type A memory cards are very compact, about half the size of Type B cards, and even shorter and narrower than SD cards. An original alloy with superior heat transmission characteristics is used to conduct heat out of the cards and maintain optimum performance. This results in long-term stability and reliable operation when internally recording the large volume of data required for 4K 120p video. What's more, the CEA-M1920T and CEA-M960T offer the same outstanding toughness of dust and moisture resistance, plus resistance to water, bending and drop impact as Sony's acclaimed CEA-G series CFexpress Type A memory cards, so important data is protected.

Sony's free desktop applications support protecting important data in the CFexpress Type A cards: Media Scan Utility diagnoses the state of the flash memory in memory cards, and Memory Card File Rescue recover accidentally deleted image data on memory cardsiv v. RAW images and 4K movie data are supported.

The new CEA-M1920T and CEA-M960T will be available in June 2023 at a variety of Sony's authorized dealers, for an estimated retail price of $1400 USD and $760 USD, respectively.

Orders

Support this site by ordering your Sony CFexpress Type A TOUGH Memory Card at B&H

i Depends on shooting settings

ii As of 1st June, 2023 product announcement.

iii The number of RAW still images recordable during high-speed bursts is lower, and buffer clearing times are longer than Sony's CFexpress Type A CEA-G series memory cards. Details at https://www.sony.net/dics/cfea_spec/

iv Separately sold MRW-G2 card reader is required for CFexpress Type A card diagnosis (diagnosis is not possible with readers from other manufacturers or a direct camera connection).

v File Rescue downloadable software available at official website. Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 6/1/2023 12:53:55 PM ET   Posted By: Bryan
 Tuesday, May 23, 2023

From Sony Electronics:

Sony Electronics Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II

The Integrated Lens and Compact Camera in the Vlog Camera ZV-Series Opens the Door for a Wider Audience of Content Creators

SAN DIEGO, May 23, 2023 /PRNewswire/ -- Sony Electronics launches the all-new second generation camera to the ZV-1 in the vlog camera ZV series, the ZV-1 II, which includes highly requested and popular market-leading features. With a wider-angle lens than ZV-1, the ZV-1 II helps vloggers make more engaging storytelling with attractive photogenic image quality.

With the 1.0-type Exmor RS™ image sensor (approximately 20.1 effective megapixels), BIONZ X™ image processing engine, and newly developed ZEISS® Vario-Sonnar T* 18-50 mm F1.8-4i lens, the ZV-1 II allows for creators of many skill levels to enjoy sophisticated capabilities. From the 18-50mmii wide angle lens which can frame everything from group selfies to narrow interiors or dynamic recordings of everyday scenes to the Multiple Face Recognitioniii, which recognizes multiple faces and automatically adjusts to keeps all faces sharp and clear when taking selfie shots that include two or three people, the ZV-1 II is the advanced vlogging camera packed into a travel-size.

"The ZV-1 II is an exciting chapter for content creators and will be the go-to camera for many, including vloggers, social media influencers and short form video creators. With the newest vlog camera in the ZV series, we have taken requests from various users and included features that matter most to vloggers," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "We are striving to take feedback from our community to continue to expand and elevate our ZV series and the ZV-1 II does just that."

Comprehensive Features for Vloggers & Video Content Creators

The ZV-1 II has a number of new and popular features that will empower creators to capture better content.

  • Ultra-wide angle and Zoom - 18mmii wide angle of view makes it easy to capture attractive photogenic image with the entire scene – especially when shooting selfies at arm's length. The 18-50mm optical zoom and the Clear Image Zoom smoothly enlarges images while minimizing loss of image quality to create variety in videos by changing the angle of view.
  • 1.0 type sensor with Bokeh Switch which gives beautiful bokeh by defocusing the background with a single touch.
  • Intelligent 3-capsule microphone - In Auto mode, the camera recognizes human faces or objects and automaticallyiv switches the direction of the built-in microphone ([Front] or [All Directions]). In Manual mode, you can select [Front] for selfies, [Rear] when shooting with narration or [All Directions]. The supplied windscreen ensures a clear recording of the speaker when outdoors. Easy to use cableless attachment to Multi Interface Shoev and a 3.5 mm microphone jack makes it easy to connect external microphones.
  • Cinematic Vlog Setting function responds to the demands to easily capture videos with a filmic look. It enables impressive imagery at a touch. Simply tap the on-screen function icon and the camera will automatically set a CinemaScope size (2.35:1) vi and a frame rate of 24 fpsvii --the same as for a cinema movie. Then finish off the work with the on-screen buttons to select from five LOOKs and four MOODs
  • Creative Look which supports 10 preset looksviii to suit your creative preferences and pro-level imaging features.
  • Face Priority AE and Soft Skin Effect automatically and immediately detects faces and adjusts the exposure to optimize facial brightness, no matter the lighting. Soft skin effect smooths skin and facial features when filming.
  • Fast Hybrid AF System - Even in high-definition 4K where precise focusing is required, the camera will keep the images sharp with the same Fast Hybrid AF system seen in a series cameras. The camera is equipped with AF Transition Speed to select the focusing speed during video recording, and AF Subject Shift Sensitivity to control whether the camera shifts focus from one subject to another. In addition, the Real-time Eye AF can accurately keep focus on human or animals for both stills and movies.
  • Product Showcase Setting - which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item you are highlighting.
  • S&Q shoot modevix which allows a selection up to 5x slow or up to 60x quick motion to add impact to everyday scenes. The combination of shooting and recording frame rates can now be set on a single screen.
  • ISO sensitivity spanning from 125 to 12800 - allows the camera to record sharp images with less noise, even in low lighting.
  • Active Mode electronic image stabilization - content can be captured while walking or in motion and is especially useful for handheld shootingx. Useful for handheld Movie and Slow & Quick motion shooting.
  • Built-in ND filter – to reduce exposure by three stops and allow for beautiful background bokeh even in the brightest situation.

Compact and Lightweight for Easy Portability, Operability, Connectivity

The ZV-1 II is perfect for on-the-go; its compact and lightweight design can be easily carried in a pocket or small bag, even with its optical wide zoom lens. The ZV-1 II supports different filming styles with the vari-angle screen suitable for selfies, easy to hold body grip (or with an optional GP-VPT2BT grip), user-friendly key and control layoutxi and the recording indicator on the front face of the body. The monitor display has been redesigned with a bold, clearly visible red frame that makes it obvious when recording is in progress. Power charge easily via a USB Type-C® connector.

Creators can connect and share content easily with Sony's Creators' Cloud platform and easy smartphone connection. The Creators' App can be used to control the ZV-1 II from a smartphone, monitor camera battery and media status, edit date and camera names, and easily transfer stills and videos shot, even in the background. The Creators' Appxii also provides a convenient way to update camera software.

For easy high-quality live streaming, simply connect the ZV-1 II to a PC or smartphone xiii with a commercially available USB cable (not included) to use it as a webcam. Make your video more attractive in online meetings and live streaming by using Creative Look to improve the skin's appearance and adjust the hue. Faces will appear clearer and brighter (Face Priority AE) and the eyes will be kept in focus (Real-time Eye AF).

Sustainable and Accessible Design

In addition to Sony's commitment to a sustainable future with global initiatives like Road to Zero and the 2030 renewable energy goal, the ZV-1 II has been specifically developed with sustainability in mind. Recycled materials, including SORPLAS™xiv, are used for the camera body, reducing environmental impact without sacrificing functionality. Sony's unique recycled paper "Original Blended Material", which does not use plastic and is easy to recycle, is used for individual packaging. Using materials such as bamboo, sugar cane fiber, and recycled paper collected from the market, it is both environmentally friendly and high quality.

The ZV-1 II includes accessibility features that facilitate operation in several ways, including screen reader functionality for people with low vision or with visual impairments. Accessibility features allow anyone to enjoy shooting and playback. When the screen reader functionxv is activated, text on the menu screens is read aloud. The screen reader function can be activated by turning the [Screen Reader] function in the [Setup] tab ON. Screen reader volume can be adjusted via the [Sound Options] settings. In addition to the above, the ZV-1 II includes several functions that assist in achieving pinpoint focus on a variety of subjects. Additionally, the Real-time Eye AF can automatically recognize and focus on [Human] or [Animal], or the Real-time Tracking function. Focus Magnification, and Peaking functions make it easier to focus manually, and features like Touch Focus, Touch Tracking, and Touch Shutter let the user focus, track, and shoot simply by touching the subject on the monitor screen. ZV-1 II accessibility features (items listed in the specifications): Screen Reader, Touch AE, Focus Magnifier, Peaking Display, Real-time Eye AF, Real-time Tracking, Touch Focus, Touch Tracking, Touch Shutter, Vari-angle LCD screen and Custom function.

Pricing and Availability

The new ZV-1 II will be available in June 2023 at a variety of Sony's authorized dealers, for an estimated retail price of $900 USD and $1,200 CAN.

Orders

Order the Sony ZV-1 II Vlogging Camera at B&H or Adorama.

Notes:

i 35mm format equivalent. 9 elements in 9 groups, including 5 aspherical and 1 AA (because the advance aspherical element is one of the 5 aspherical lenses) lens elements. 7-bladede circular aperture. T* Coating to suppress ghost and flaring.
ii 35mm format equivalent.
iii Compatible with video modes/S&Q mode only. Wide side. iAUTO mode selected. Does not work when the Bokeh switch is ON or when subject recognition is OFF.
iv Direction may be fixed depending on the shooting settings.
v Not compatible with digital audio interface.
vi The black bands at the image top and bottom are recorded as part of the image. The image (excluding the bars) is in CinemaScope aspect ratio, but the recorded image is 16:9.
vii Recording frame rates are indicated as the closest integer values. The actual corresponding frame rates are as follows: 24p: 23.98 fps, 30p: 29.97 fps, 60p: 59.94 fps, and 120p: 119.88 fps.
viii Creative Look presets: ST, PT, NT, VV, VV2, FL, IN, SH, BW, SE and Advanced settings (Saturation cannot be adjusted when BW or SE is selected): Contrast, highlights, shadows, fade, saturation, sharpness and clarity.
vix S&Q mode records in XAVC S HD format. Audio cannot be recorded. A Class 10 or higher SDHC/SDXC memory card is required. Recording at 100 Mbps requires a UHS-I (U3) SDHC/SDXC memory card.
x The angle of view is slightly narrower in Active Mode. Active Mode is set to be off when the recording frame rate is 120 p or when the "Slow & Quick Motion Frame Rate" is 120 fps.
xi Keys and controls on the ZV-1 II are optimally arranged for greater usability, including REC button and Still/Movie/S&Q button.
xii Check regional availability of services and applications via the URL below: Creators' App: https://www.sony.net/cca , Creators' Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
xiii Streaming via USB gives 1280×720 resolution and 30 fps frame rate. To use this function, the PC's or smartphone's OS must support UVC/UAC. Be sure to use the OS's latest version. When connecting to a mobile device equipped with a USB Type-C® port, use a commercially available USB cable or terminal conversion adapter.
xiv SORPLAS™ may not be used for the parts used depending on the production period.
xv Availability varies depending on region and language.

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Posted to: Canon News, Sony News   Category: Sony Announcements
Post Date: 5/23/2023 10:57:31 AM ET   Posted By: Bryan
 Thursday, May 11, 2023

From Sony Electronics:

Sony Electronics Launches New Xperia® 1 V Smartphone

A newly developed image sensor and Alpha™ series technology enables you to create impressive portraits with accurate color, day and night.

SAN DIEGO, CA – May 10, 2023 – Sony Electronics Inc. introduces the Xperia 1 V, its’ first flagship smartphone equipped with a newly developed stacked CMOS image sensor with 2-layer Transistor Pixel. The Xperia 1 V is packed with Sony’s cutting-edge technology, meeting the high-level needs of creators, while at the same time, supporting future creators who want to shoot or deliver their content with pride.

“We continue to prioritize the needs of our customers and the new Xperia 1 V allows for the next level of content creation, viewing experience, gaming performance, battery life and audio capabilities,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The opportunities and needs for smartphones are increasing and with the Xperia 1 V the possibilities for both photo and video creation is truly endless.”

Elevating Content Capture

The Xperia 1 V is raising the bar with its’ newly developed image sensor which depicts rich colors and textures of people, landscapes, and scenes in even dark locations. Due to the combination of the low-light performance, which is approximately double compared to the previous modelii and the high-speed multi frame overlay procession technology of the Xperia 1 V, it is possible to shoot a noise resistant photo with a wider dynamic range that is equivalent to a full-frame camera. The 24mm lens on the back of the Xperia 1 V equipped with a 2-layer Transistor Pixel stacked CMOS image sensor “Exmor T for mobile” which is about 1.7 times larger than the Xperia 1 IV’s image sensor. In addition, the 85-125mm (F2.3-F2.8) optical zoom lens enables bright portraits with little distortion.

S-Cinetone, designed for cinematographersiii, has been adjusted and installed for mobile. Since the texture of the human skin can be beautifully expressed when shooting, it is possible to record as an impressive cinematic image as it is, without color grading. In addition, the new sensor has approximately three times of saturation signal levelii compared to the conventional sensor, and unique image quality processing suppresses noise that tends to occur in dark scenes, resulting in beautiful images with soft colors.

The Xperia 1 V has a multitude of functions including color presets such as Creative Look, also found in Alpha series cameras, and high-performance real time AF (auto focus). Various color settings are preset, such as colorful flowers and clear blue sky, or creating a soft, transparent finish. Xperia’s high-performance Real-time Eye AFiv and Real-time trackingiv allows shooting with the focus on the eyes of a person or a specified subject. With AI depth that analyzes distance information, even distant subjects can be clearly focused. Additionally, high-speed continuous shooting of up to 30 frames per second with AF/AEv tracking is newly available, so no moment will be missed.

Improved Vlog Experience

Xperia 1 V fits all creators’ needs with the Product Showcase Setting, which is a popular function in Sony’s VLOGCAM series and shifts the focus on the camera to the product, instead of reviewer’s face, when shooting. Additionally, a new voice priority mic is placed near the rear camera. Even when in a busy outdoor location, the creator’s voice is clearly recorded, so it makes an easy transition from shooting to distributing the video. When doing a YouTube™ live stream via the video recording function “Videography Pro”, chats from viewers can be viewed in the comment section simultaneously, allowing for immediate interactionvi with viewers in real time. The user interface also supports vertical shooting, so you can shoot content in any orientation, either vertically or horizontallyvii.

Immersive Experience

Packed into the newest compact smartphone is a 6.5-inch 4K OLED display with a refresh rate of 120Hzviii and less blur. The powerful and low-noise speaker amplifier improves the spread and depth of the sound, and the extension of the low and high frequencies, creating a more dynamic and clear sound. Xperia 1 V offers an authentic viewing experience of movies and music without a need for an additional speaker. On the backside, it has a functional tactile design that uses a uniquely developed texture glass. Combined with the fine slits on the side, it provides a stable grip and prevents from slipping when you hold the smartphone during shooting or viewing.

Best in Class Gaming Performance

The game assist function "Game Enhancer" provides visual and auditory support for game players. In addition to simply playing, players can also livestream their playing scene on YouTube. Qualcomm's Snapdragon® 8 Gen2 Mobile Platform and Elite Gamingx optimizes the experience of shooting, viewing and playing games with superior level.

Long Lasting Battery Power and Powerful CPU

Despite using a 4K display, approximately 20 hoursx of continuous video playback is available with a powerful 5,000mAh battery. It supports wireless charging, 30 minutes quick charge up to 50%xi, and furthermore, Xperia’s unique charging optimization technology supports users with a battery that maintains 80% or more of its maximum capacityxii even after 3 years. By improving power consumption and heat dissipation, Xperia 1 V achieves both high performance and durability, and allows for shooting for a longer time while suppressing heat generation. Equipped with the Snapdragon® 8 Gen2 Mobile Platform, the power efficiency of the CPU has been improved by approximately 40%xiii compared to the previous model. The power consumption during camera operation has been improved by approximately 20%, and the volume of the heat diffusion sheet has been increased by approximately 60% for the heat dissipation performance of the main unit. ?

Accessibility & Sustainability

With continued efforts to provide more accessibility, Xperia 1 V includes a function in the Photo Pro feature that uses sounds to inform users of the horizontal and vertical measurement of the screen.

The Sony Group has set an environmental plan "Road to Zero" aiming for zero environmental load by 2050. In order to achieve this, we are taking action while setting medium-term environmental targets in stages. As part of these mid-term environmental goals, we aim to completely eliminate plastic packaging materials for newly designed small products by 2025. Xperia 1 V ‘s plastic-free packagexiv is comprised of Sony’s unique Original Blended Material, which is made from bamboo, sugar cane fibers, and recycled paper collected from the market. We are also working to reduce the amount of virgin plastic used inside the main unit. Some elements, both internal and external, of the main unit use SORPLAS™, a flame-retardant recycled plastic developed by Sony that uses up to 99% recycled materials. For more details, please visit: www.sony.net/xperia-eco

Style Cover with Stand for Xperia 1 V(XQZ-CBDQ

The Xperia 1 V exclusive cover has a grip on the bottom of the main unit to enhance the shooting experience. In addition to the conventional horizontal stand, it supports vertical stand, making it easy to use not only for watching videos but also for live distribution and video chat. The back of the cover incorporates the textured design applied to the back of the "Xperia 1 V" body, so that the original design of the device is not compromised even when the cover is attached. Two colorsxv are available to match the body (black and khaki green).

Pricing and Availability

The Xperia 1 V will be available for pre-order on May 11, 2023 for approximately $1399.99 USD with first customer deliveries July 28, 2023. It will be sold unlocked in black at a variety of Sony’s authorized dealers throughout the United States. A khaki green color variation will be available exclusively at www.electronics.sony.com.

For a limited time, customers who pre-order the Xperia 1 V starting May 11, 2023, will be eligible to receive Sony’s latest LinkBuds Truly Wireless Earbuds (WFL900/H) with purchase (a $179.99 USD value).xvi

Orders

Sony Xperia 1 V Smartphone at B&H

?Notes:

i In terms of noise resistance performance and dynamic range for still images in lighting environments of LV2 or less. Comparison with a digital camera equipped with our full-frame sensor.

ii Compared to "Xperia 1 IV"’s image sensor installed in the 24mm lens.

iii Such as the professional handheld camcorder "FX9" and the videographers’ attracted model "Alpha" series.

iv Some performance restrictions may apply.

v Auto Focus / Auto Exposure.

vi Please use this app in compliance with YouTube's terms of service and live streaming requirements.

Vii "Videography Pro" and "Photography Pro" support "Product Review Shooting" and vertical interface.

viii Display refresh rate may vary according to settings, contents, and applications used.

ix Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries, used with permission.

X Conditions under: video file resolution 720p, 4K upscaling activated, content is saving to the main unit, sound output via Bluetooth, LTE or Wi-Fi connection, and with automatic screen brightness adjustment off. Actual video playback time depends on many other factors such as network connection, settings, video file format, screen brightness and battery status.

xi We recommend using genuine chargers and cables as XQZ-UC1 (charge and cable bundle). Availability may vary.

xii Simulated result by Sony Corporation, based on actual usage profile using the same type of battery and USB charging. Actual performance varies based on settings, environmental conditions, storage, and usage. Batteries are consumable products, and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery.

xiii Comparison with Xperia 1 IV, when using Photography Pro/Videography Pro.

xiv Packaging refers to the individual product box, as well as components such as in-box trays, spacers, wraps and sleeves. Excludes materials used in coatings and adhesives.

xv Colors and availability will differ depending on the region.

xvi Offer valid on purchases starting on May 11, 2023 for U.S. residents 18+ with purchase of a new Xperia 1 V smartphone from a participating Sony authorized retailer. Offer not combinable with other offers and not redeemable for cash. Specifications, availability, prices, and terms of offer are subject to cancellation or change without notice.

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Posted to: Canon News, Sony News   Category: Sony Announcements
Post Date: 5/11/2023 11:02:11 AM ET   Posted By: Bryan
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