The New L-Series Lens is Canon’s First RF Lens to Feature Blue Spectrum Refractive Optics Helping to Greatly Reduce Chromatic Aberration
MELVILLE, NY, May 8, 2019 – Continuing the company’s commitment to providing photographers with core focal-length lenses for the EOS R Full-Frame mirrorless camera system, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF 85mm F1.2 L USM standard prime lens.
The fifth lens in the RF family, the RF 85mm lens provides another vital tool for photographers using the EOS R or EOS RP cameras, in particular, those shooting portrait photography.
“Optics is at the core of Canon’s heritage.
It is engrained in our DNA and the top priority when developing the EOS R Camera System around the RF mount and accompanying lenses,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“Canon is very enthused to now bring the lenses we shared in the RF lens development announcement, starting with the RF 85mm F1.2 L USM.
We envision this product as being the quintessential workhorse lens for portrait photographers of all skill levels.”
The new lens features a bright f/1.2 aperture which, along with the 85mm focal length, encompasses an ideal lens for portrait photographers.
85mm is often the preferred focal length selected by photographers when shooting portraits because it provides an appropriate depth and perspective of the subject relative to the background, helping to capture high-quality imagery with beautiful and desirable bokeh.
The focal length also allows for the photographer and subject to maintain optimum distance apart to support strong communication, while not being too close.
The most unique feature of the RF 85mm F1.2 L USM lens is Canon’s proprietary optical technology, Blue Spectrum Refractive (BR) Optics that helps to greatly reduce chromatic aberrations that could occur with large aperture lenses.
The BR optical element, first introduced in the EF 35mm f/1.4L II USM, is inserted into the lens and refracts blue light between the concave and convex lenses.
This enables the convergence of the entire wavelength of light to one point, resulting in higher image quality from the center to the edges of an image.
Additional Features of The Canon RF 85mm F1.2 L USM Include:
Minimum focusing distance of 2.79 feet/0.85 meters
Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO
One Aspheric and one UD Lens, along with BR optics help to reduce chromatic aberration
12-pin communication system
L-Series dust and weather resistant build with fluorine coating
Air Sphere Coating (ASC) helps minimize lens flare and ghosting
Pricing and Availability
The Canon RF 85mm F1.2 L USM lens is scheduled to be available June 2019 for an estimated retail price of $2699.00.
Empowering Users with an Easy Way to Express Themselves, the New Camera Delivers Stunning Photos and 4K Videos in a Lightweight Body
MELVILLE, N.Y., April 10, 2019 – Combining ease-of-use with high-image quality, Canon U.S.A., Inc., a leader in digital imaging solutions, today unveiled the EOS Rebel SL3 DSLR camera, the smallest and lightest product within the current EOS lineup.
Weighing just 15.84 oz1, the EOS Rebel SL3 offers users a compact system delivering high-resolution images – complete with an APS-C imaging sensor, DIGIC 8 Image Processor and 3.0-inch vari-angle LCD touchscreen as well as 4K video, a first for the EOS Rebel lineup.
Compatible with Canon’s full line of interchangeable EF and EF-S lenses, along with the ability to instantly send images to compatible smartphones through Auto Image Transfer via Wi-Fi®connectivity2, the EOS Rebel SL3 is the tool needed to empower aspiring photographers to capture gorgeous shots quickly and easily.
“Since its inception, the EOS Rebel product line has aimed to provide imaging excellence for entry-level visual storytellers,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“Therefore, it was imperative that the next step in the EOS Rebel journey include innovative features such as 4K video and DIGIC 8 Image Processor to meet the needs of emerging photographers, while living up to the high-image quality and compact size EOS Rebel DSLRs are known for.”
The EOS Rebel SL3 carries a powerful 24.1 Megapixel CMOS (APS-C) sensor, enabling users to snap photos and express themselves across a multitude of settings – whether it be a beautiful night scene, stunning family-vacation destination or a picturesque landscape.
The camera is equipped with Canon’s DIGIC 8 processor – first introduced in the EOS M50 and later built into the revolutionary EOS R full-frame mirrorless system.
DIGIC 8 helps improve autofocus performance and allows for the processing of 4K video and 4K time-lapse movies – helping budding videographers record scenes such as the colorful evening skyline in brilliant detail.
The EOS Rebel SL3 features autofocus (AF) capabilities, delivering nine AF points across the optical viewfinder.
This includes a new Spot AF which allows users to focus on a precise area within the subject.
The EOS Rebel SL3 is the first DSLR in the Canon EOS line to feature Dual Pixel CMOS AF3 with Eye Detection AF in Live View shooting mode.
With its optical viewfinder and Live View LCD monitor, photographers can enjoy two different ways of shooting and customize their experience based on the scene.
The system is also the first Canon EOS SLR to incorporate a Smooth Skin setting, which can help render skin tones as well as Creative Assist – an interface by which users can check and seamlessly change shooting conditions in Live View4– such as white balance or brightness – in real time.
Additional key features of the EOS Rebel SL3 camera include:
Feature Assistant that guides and offers tips for more effective shooting
Continuous shooting mode up to 5.0 fps
Digital Lens Optimizer that corrects optical shifting automatically, even without a computer5
The EOS Rebel SL3 will be available toward the end of April for purchase in black and white color options for an estimated retail price of $599.99, for the body only and $749.99 for the body with a EF-S 18-55 f/4-5.6 IS STM lens*.
1 Includes battery and SD memory card (confirms with CIPA standards).
2 Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect app.
3 Based on results of AF speed tests in accordance with CIPA guidelines. Results may vary depending on shooting conditions and lens in use.
4 Available AF points may decrease when shooting with AF cropping or in movie mode, or depending on camera settings or lens attached.
5 Up to three lenses can be registered at once within the camera.
*Availability, prices and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.
The Company’s First Set of PL-Mount Cinema Prime Lenses Merge the Art and Science of Cinematography
MELVILLE, NY, April 3, 2019 – Covering the core range of focal lengths that cinema professionals desire, Canon U.S.A.
Inc., a leader in digital imaging solutions, is excited to announce the company’s first set of seven cinema prime PL-Mount lenses, aptly named Sumire Prime.
Pronounced “Soo-mee-ray,” the word is of Japanese origin and is associated with a floral gentleness and beauty.
Sumire Prime Lenses offer a unique artistically pleasing look with gentle and beautiful skin tones and smooth bokeh, designed for use with large-sensor cinema cameras, including 35mm full-frame cameras such as the EOS C700FF Cinema Camera.
In addition to bright T-stops and Canon’s renowned warm-color imagery, a unique optical design introduces a nuanced look as the lens aperture approaches its maximum setting - subtly modifying the textural renderings of the human face closeup.
It also smooths the transition to the fall-off portions of the scene resulting in a pleasing bokeh.
This combination adds emotional expressiveness and provides creative flexibility to create a memorable scene.
“Sumire in Japan is the name of a flower, and like the petals of a flower, our lenses are most beautiful when fully opened.
This is the inspiration behind the Sumire look,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc.
“The feedback from cinematographers is crucial and their voices have been heard loud and clear – they asked Canon to introduce a set of PL-mount cinema prime lenses.
We went a step further and our new Sumire Prime Lenses produce the beautifully cinematic and unique images professionals desire.
We can’t wait to see how the lenses will contribute to the art of filmmaking.”
The new set of seven Canon Sumire Prime Cinema Lenses include the following:
CN-E14mm T3.1 FP X
CN-E20mm T1.5 FP X
CN-E24mm T1.5 FP X
CN-E35mm T1.5 FP X
CN-E50mm T1.3 FP X
CN-E85mm T1.3 FP X
CN-E135mm T2.2 FP X
All Sumire Prime lenses feature an 11-bladed iris and bright T-stops that allow users to capture images that feature a more natural circular-like bokeh from both maximum to minimum aperture.
The use of an odd number of iris blades also helps to diffuse light rays and produce what is generally considered a more sought after, artistically pleasing and cinematic look with warmer colors.
The lenses also achieve uniform color balance throughout the lineup, helping to reduce the need for post grading, even when a production is frequently changing lenses.
The highly durable Sumire Prime lenses feature the same outstanding operability and reduced focus breathing as Canon’s well-established EF-Mount Cinema Prime Lenses.
Manual operation provides users with the resistance they desire to make precise changes in focus.
A 300-degree focus rotation angle and gear position is consistent across the entire Sumire Prime series of lenses - eliminating the need to adjust gear positions when changing lenses.
“The new Sumire Prime lenses are the perfect blend of science and art,” says cinematographer Matt Porwoll, who shot the first U.S.
footage with the lenses.
“The bokeh comes alive in ways that weren’t occurring with other lenses I’ve used.
Lens flares have a dynamic feel to them, rather than behaving in a formulaic manner.
I wish I had these on my last project!”
The Sumire Prime Lenses are compatible with the complete lineup of Canon Cinema EOS full-frame and Super 35mm 4K cameras, including the EOS C700 FF, EOS C300 Mark II and EOS C200.
In addition to Canon cameras, the new lenses are also compatible with the latest full-frame and Super 35mm PL-mount cameras from leading manufacturers.
Additionally, the mount on the Sumire Prime Lenses is interchangeable and can be converted from PL-Mount to EF-Mount at a Canon Factory Service & Repair center.
A Canon representative will be able to perform the service or even revert back to original PL-mount upon request at an additional cost*.
The Canon CN-E24mm T1.5 FP X, CN-E35mm T1.5 FP X, CN-E50mm T1.3 FP X and CN-E85mm T1.3 FP X lenses are scheduled to be available in Summer 2019.
The Canon CN-E14mm T3.1 FP X lens is scheduled to be available in Fall 2019.
The Canon CN-E20mm T1.5 FP X and CN-E135mm T2.2 FP X lenses are scheduled to be available in Winter 2019/Spring 2020.
MELVILLE, NY, March 28, 2019 – Instant gratification – it’s what we crave – so take your pick from the more than one trillion photos taken in 20171 and print and stick ‘em!
Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the next generation within the IVY product lineup, the IVY CLIQ+ Instant Camera Printer + App connectivity and IVY CLIQ Instant Camera Printer.
The new IVY products are lifestyle products for the everyday photographer who wants to snap and print stick-able memories – in an instant.
“IVY, though tiny in size, has made a big impression this past year among Gen-Z and Millennials who have a passion for taking photos, expressing their individual style and instantly printing and sticking their moments,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“We are excited to bring these everyday innovations to younger generations as a medium to channel their creativity and share with family and friends.”
Don’t fret – there is no shame in your picture snapping-and-printing game.
Boasting an eight-megapixel2 camera, the CLIQ+ Instant Camera Printer + App connects via Bluetooth4 to the Canon Mini Print app3, which features a variety of photo design options such as filters, photo frames and text to provide a multitude of opportunities to create fierce photos.
Through the app, users can also customize their experience by recording their own on/off and shutter sounds.
Users can even set up remote shooting for the ever impressive group photo.
Adding a pop of color to everyday life, the CLIQ+ is available in colors such as Pearl White, Sapphire Blue, and Ruby Red and includes fresh features such as 2x2 and 2x3 printing options.
Don’t forget – momma said, “sharing is caring” and with the CLIQ+’s reprint option, users can print one photo for themselves and one for a friend.
For further shooting flexibility a Micro SD card slot is available along with a selfie mirror surrounded by a glowing light ring of either four or eight LEDs, providing the right amount of glow-up to make the user’s photo pop.
‘Cliq’ and print: it’s an easy two-step process with the new five-megapixel2, automatic-flash IVY CLIQ Instant Camera Printer, which is available in colors such as Bumblebee Yellow, Seaside Blue and Lady Bug Red.
This new instant camera can print 2x2 or 2x3 stickers and when the ideal moment presents itself, the selfie mirror helps ensure the insta-worthy snap is perfectly positioned.
The CLIQ also has a Micro SD slot, allowing users to upload photos to their laptop or PC for future projects.
Additional product features of both the CLIQ+ and CLIQ instant camera printers include:
ZINK Zero Ink Technology
Ability to hold up to 10 sheets of ZINK paper
USB cord for battery charging
Loops to attach the included camera strap
The Canon IVY CLIQ+ Instant Camera Printer + App and Canon IVY CLIQ Instant Camera Printer are scheduled to be available for in-store purchase in April 2019 at an estimated retail price of $159.99* and $99.99* respectively, and each camera/printer includes a starter pack of 10 sheets of 2x3 photo paper.
2 Image processing may cause a decrease in the number of pixels.
3 Requires mobile device to be connected to the Canon IVY Cliq+ Instant Camera Printer + App via Bluetooth and the Canon Mini Print App, available for free on the App Store and at Google Play.
To access, download and/or use the Canon Mini Print App and related services, you must be located in the United States and be at least the age of majority in your jurisdiction; additional terms and conditions apply, see Canon Mini Print App End User License Agreement for full details.
The Canon Mini Print App is compatible with mobile devices running iOS 9.0 or later, and Android devices running Android 4.4 or later.
4 Compatible with select smartphone and tablet devices (Android version 5.0 or later and the following iOS devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth version 4.0 or later and the Canon Mini Print App.
This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
New Super-Compact and Ultra-Lightweight EOS RP is Ideal for Users Looking to Graduate to Full-Frame Mirrorless Camera at an Affordable Price
MELVILLE, N.Y., February 13, 2019 – Responding to the demand from amateur and advanced amateur photographers for an entry-level, full-frame mirrorless camera, Canon U.S.A.
Inc., a leader in digital imaging solutions, today announced the second camera in the EOS R lineup, the EOS RP.
The EOS RP is designed for photographers looking to step up from Canon’s APS-C cameras: the EOS Rebel, EOS M and the EOS 80D, into the world of full-frame mirrorless photography.
Weighing in at just 17.29 ounces, the EOS RP camera is lighter than a 500ml bottle of water and smaller than Canon’s popular APS-C DSLR camera, the Canon EOS Rebel T7i, coming in at approximately 5.0in (w) x 3.77in (h) x 2.36in (d).
With optics at its core, the EOS RP takes full advantage of the complete line up of RF lenses and is compatible with the existing collection of Canon’s EF and EF-S lenses with the use of one of three optional RF EOS-R Mount Adapters.
“As Canon continues to evolve its full-frame mirrorless cameras, our goal is that one day the EOS R line becomes as widely popular as our celebrated lineup of EOS DSLR cameras,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“As a company, we believe that in order for us to accomplish that goal, Canon needs to develop full-frame mirrorless cameras for every skill level of photographers and that starts with amateurs and advanced amateurs.
This makes the EOS RP the perfect addition to the existing lineup.”
The new Canon EOS RP full-frame mirrorless camera features a 26.2 megapixel CMOS sensor that is powered by the company’s DIGIC 8 image processor, providing users with high-image quality, outstanding operation and functionality.
The new Canon EOS RP features Dual Pixel CMOS Auto Focus (AF) with 4,779 manually selectable AF points and a wide AF coverage area of 88 percent horizontal and 100 percent vertical.
With f/1.2 lenses, the camera astonishingly boasts AF sensitivity in low light in as little as Exposure Value (EV) -5.
When using the RF 24-105mm F4 L IS USM lens with the EOS RP, the camera can focus in as little as 0.05 seconds with Dual Pixel CMOS AF .
When using eye detection AF, the camera can automatically detect faces and focus on the eye of the subject.
This feature is supported when the camera is set in either servo AF mode during continuous shooting and movie servo AF, as well as one-shot AF.
Like the EOS R full-frame mirrorless camera that was announced in September 2018, the EOS RP is built around the same 54mm mount diameter and short-back focus.
This allows for the use of one of three optional mount adapters for full compatibility with all existing EF, EF-S, TS-E and MP-E lenses.
Through the use of the optional Drop-In Filter Mount Adapter or Control Ring Mount Adapter, these lenses, in fact, gain functionality.
For photographers looking to further expand their abilities and capture a wide variety of both still and video images, the EOS RP features Visual Guide mode.
First introduced with the EOS Rebel T7i and EOS 77D, this mode allows users to see on screen how switching modes on the mode dial or tweaking settings can alter the image they are about to capture.
This mode helps to guide photographers to capture more compelling images, such as ones with a shallow depth-of-field or being able to give moving subjects a frozen or flowing look.
For those looking to expand their imaginative options, the camera also features Creative Assist mode that allows photographers to use new and unique visual effects and adjustments when shooting, such as brightness, contrast, saturation, color tone, monochrome and background blur.
In addition, the design, ergonomics, layout and ease-of-use of the camera are very similar to that of other Canon cameras consumers might already be familiar with.
Additional noteworthy features of the EOS RP camera include:
Built-in 0.39 inch, 2.36 million dot Electronic Viewfinder with Touch-and-Drag AF
Vari-Angle LCD touchscreen
4K UHD 24P/Full HD 60p video recording with 4K time-lapse shooting and the ability to extract still images from 4K video recordings
ISO range of 100-25,600 that is expandable up to ISO of 102,400
Built-in Wi-Fi and Bluetooth technology
Mobile RAW workflow supported paired with Digital Photo Professional Express App
Availability and Pricing
The Canon EOS RP full-frame mirrorless camera is scheduled to be available in March 2019 for an estimated retail price of $1,299.00 for the body only.
It will also be sold as a body-and-lens kit with the RF 24-105mm F4 L IS USM lens for $2,399.00.
MELVILLE, N.Y., February 13, 2019 – Continuing with the message of “optics at its core,” Canon U.S.A.
Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc, is developing six new RF-series lenses, further displaying the company’s commitment to the EOS R full-frame mirrorless camera system.
Canon’s new RF mount allows for fast, light, and high-performing optics with a large opening diameter and short back focus distance.
Each new lens in development will help fulfill the needs of amateur and advanced amateurs to professional photographers and videographers, covering critical focal lengths.
In 2019, Canon’s already well-established optical lens heritage will celebrate a production milestone of 140 million EF and RF lenses and the celebration starts with the development announcement of these six lenses.
The six new RF lenses under development include:
RF 85mm F1.2 L USM
RF 85mm F1.2 L USM DS
RF 24-70mm F2.8 L IS USM
RF 15-35mm F2.8 L IS USM
RF 70-200mm F2.8 L IS USM
RF 24-240mm F4-6.3 IS USM
“Optics are the critical piece of the visual puzzle that bend light and capture an image as the artist envisioned,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“That is why it is so important for us to strengthen our family of RF lenses for the EOS R camera system.
With this collection of new lenses, customers will have more of the tools they need, for the images they desire to create.”
All six RF lenses under development are built around Canon’s new RF mount, which features a large 54mm diameter and shorter back focus distance than on current EOS DSLR cameras.
In addition, the RF mount enhances communication and power transmission between the lens and camera body, which has helped Canon to achieve the world’s fastest autofocus speed for a full-frame mirrorless camera system.
The details of the new Canon RF lenses under development are as follows:
The RF 85mm F1.2 L USM is a large aperture mid-telephoto prime lens.
It offers excellent performance for advanced and professional portrait photographers and is a widely popular focal length and aperture speed combination for users.
The RF 85mm F1.2 L USM DS, with Defocus Smoothing lens technology, is a uniquely designed lens that offers a combination of beautifully smooth defocused bokeh.
Featuring a super-fast F1.2 aperture, the lens will help produce breathtaking portraits that will surely stand out from the crowd.
The RF 24-70mm F2.8 L IS USM is a high-performance, standard zoom lens for professionals and photo enthusiasts alike – ideal for shooting portraits, landscapes, documentaries or weddings.
The RF 15-35mm F2.8 L IS USM, offering a wide angle and fast aperture in a single package, is ideal for a variety of shooting applications including architecture, interiors or landscapes.
The RF 70-200mm F2.8 L IS USM is a must-have for any professional photographer, especially for those shooting weddings, sports or wildlife.
This lens is a great all-around, high-speed, medium telephoto zoom lens and does well to round out any camera bag.
The RF 24-240mm F4-6.3 IS USM is the ideal lens for amateurs and advanced amateurs who love to travel, no matter the destination. The versatile, all-purpose lens offers a range of focal lengths for capturing extraordinary shots in a form factor that is both compact and lightweight.
All six of the new Canon RF lenses under development are expected to be available later in 2019*.
*Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
MELVILLE, NY, January 7, 2019 – It’s easy to love going to the office when your office is wherever you want it to be.
Road warrior, traveling sales person, start-up founders – whatever the title, work doesn’t have to take place within the confines of a traditional office.
Using lightweight, portable and versatile office equipment – work can happen anywhere.
That’s why Canon U.S.A., Inc., a leader in digital imaging solutions, today announced a portable mini projector, the new Canon Rayo S11, allowing business professionals and consumers to mirror their smartphones, project photos, videos and documents, and play audio files wherever the job takes them.
With the ability to run for up to two hours completely wirelessly and share presentations from a USB drive or internal storage, the art of business pitches and presentations can now be refashioned thanks to the Rayo S1 and its variety of features.
Users can showcase PDFs, word-processing documents and slide presentations, as well as host conference calls where office space is limited.
The Rayo S1 projects up to 84 inches, giving users the ability to take their presentations on the road.
In addition, the transition from office life to home life is seamless.
The Rayo S1 can easily integrate into family activities making it the quintessential tool for projecting movies at sleepovers and playdates or sharing photographs during family gatherings.
The pre-installed Canon Camera Connect app allows for connection to compatible Canon cameras.
"The average person’s workday isn’t the traditional nine-to-five within an office - it’s early mornings, late nights and being on-the-go.
In order to align with the consumer’s needs, it is necessary to provide business equipment that matches the work lifestyle of today,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
"With its sleek design and compact size, the Rayo S1 effortlessly fits into a consumer’s work life as well as their home life.”
At the core of the Rayo S1 is portability – weighting 0.5 pounds and measuring 4 inches x 4 inches in size.
The projector is a small but mighty image solution featuring 4GB of internal storage as well as:
A smart touchpad for easy navigation
Compatibility with select wireless mouse, keyboard and presenters
The ability to connect and mirror a smartphone or tablet
On-screen QWERTY keyboard to type
Built-in power bank for charging mobile devices
3 Watts Bluetooth speaker
Built-in web browser
Built-in Canon Camera Connect application
The new Canon Rayo S1 is scheduled to be available for purchase in May 2019 at an estimated retail price of $259.99.
ENG-Style Camcorder is The First G-Series Camcorder with 4K 30P Recording and 20x Optical Zoom Lens
MELVILLE, NY, January 7, 2019 – A versatile addition to the VIXIA G-series family of camcorders, Canon U.S.A.
Inc., a leader in digital imaging solutions, today announced the Canon VIXIA HF G50.
The camcorder is the first VIXIA G-series camcorder to feature 4K 30P recording and is an ideal tool for advanced amateur filmmakers, wedding videographers and student reporters.
Featuring a genuine wide-angle Canon 20x (29.3-601mm)* optical zoom lens, the VIXIA HF G50 provides a well-rounded feature set at an affordable price point.
“As filmmaking and videography continue to grow into a more ubiquitous medium of visual expression, it is imperative that creatives have products that help capture their unique vision,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc.
“Not only is Canon eager to view what our users create with the VIXIA HF G50, we are excited to be with them along the way as their skills and ideas further evolve into the future.”
The VIXIA HF G50 camcorder records 4K UHD/30p (4:2:0 8 bit) and 1080p Full HD (4:2:2 10 bit via SDI/HDMI Output) in MP4 format to dual-card SD card slots with dual and relay recording.
Users can also record in slow and fast motion interval from 0.4x to 1200x providing users with additional creative possibilities.
To help provide enhanced image quality over its predecessor, over sample HD processing can be utilized with information obtained from the 4K 1/2.3-inch sensor and the DIGIC DV 6 image processor.
The VIXIA HF G50 camcorder’s Intelligent Optical Image Stabilization five-axis system Dual-Pixel CMOS AF provides users with powerful image stabilization via a Dynamic mode, which reduces image distortion even when shooting while walking.
By adopting the 8-bladed circular aperture applying the EF lens technology, it is possible to take pictures using natural beautiful bokeh.
The ergonomically designed and highly portable camcorder has a 3-inch LCD touch panel screen and tilting, user-friendly, high-resolution color Electronic View Finder (EVF).
Pricing and Availability
The Canon VIXIA HF G50 4K UHD video camcorder is scheduled to be available in April 2019 for an estimated retail price of $1099.00.
Bringing DIY to the Fingertips of Consumers with New Photo Paper Options, Including Restickable and Magnetic Photo Paper
MELVILLE, N.Y., November 13, 2018 – Coco Chanel once said, “In order to be irreplaceable, one must always be different” and to encourage the spirit of originality, Canon U.S.A., Inc., a leader in digital imaging solutions, announced today three new consumables for select PIXMA series printers.
Restickable Photo Paper, Magnetic Photo Paper and Photo Paper Plus Glossy II 3.5 inches x 3.5 inches, provide a myriad of opportunities for users to create and decorate their personal space.
"The art of expression is a person's most valuable asset in life," said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
"Therefore, we felt it was imperative to provide consumers with the opportunity to bring their own imaging creations to life, ones that feel authentically unique to their individual personalities with the new line of consumables.”
Ideal for decorating personal gadgets, labeling items throughout the home or adding a little decorating “zhuzh” to a classroom or college dorm, Restickable Photo Paper is that extra detail that can stick and re-stick.
Available in 4 inches x 6 inches, the restickable photo paper is compatible with Canon’s inkjet printers released from June 2013, including the new PIXMA TS9521C, PIXMA TS9520, PIXMA TR4520, PIXMA TS9220 and PIXMA TS6220 Printers, allowing users to print their own photos, graphics or text to fit their restickable needs.
The force is strong with Magnetic Photo Paper.
Available in 4 inches x 6 inches size, users can stick their creative prints onto any magnetic surface throughout the home, in the office or even a school locker.
Compatible with Canon inkjet printer models manufactured from June 2013 through today, magnetic photo paper provides users the ability to step away from the traditional picture frame and create imaginative ways to display their memories.
The Photo Paper Plus Glossy II makes it hip to be square and perfectly mimics your social media pages, bringing them to life.
The square photo paper is 3.5 inches x 3.5 inches – eliminating the need to cut down traditional photo paper to fit square spaces – making it ideal to decorate throughout the home, attach to notebooks and even to your personal gadgets – which is #nifty.
The Photo Paper Plus Glossy paper is compatible with the Canon PIXMA TS8220, TS6220, TS9520 and TS9521C Printers.
The new consumables are currently available for purchase at an estimated retail price of $5.99 for the Restickable Photo Paper, $7.49 for the Magnetic Photo Paper and $7.99 for the Photo Paper Plus Glossy II.
B&H has the following products available for preorder:
Latest Edition Provides 65x Optical Zoom, High-Resolution Electronic Viewfinder and 4K Video
MELVILLE, N.Y., September 20, 2018 – It’s a common saying that good things come in small packages and today, Canon U.S.A., Inc., a leader in digital imaging solutions, demonstrates this with the introduction of the new PowerShot SX70 HS compact digital camera.
Featuring a 65x Optical Zoom Lens (equivalent to 21-1365mm), 20.3 Megapixel CMOS imaging sensor and 4K video capabilities, the PowerShot SX70 HS camera is an ideal fit for anyone who wants powerful optical performance in a compact package.
With a minimum focusing distance of 0cm and a zoom up to 2730mm (with ZoomPlus), the PowerShot SX70 HS allows users to create beautiful close-ups and stunning wide shots without changing lenses.
“In this day and age, cameras are becoming smaller while the desired list of features continues to grow,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“Canon continues to be committed to incorporating the latest features in our compact cameras and the new PowerShot SX70 HS is our very latest version, providing the dynamic combination of a compact body, powerful zoom and robust features that photo and video enthusiasts alike will love.”
The PowerShot SX70 HS features a 0.39-inch, approximately 2.36-million dot, high-definition OLED Electronic Viewfinder (EVF) for clear, crisp representation of what the lens is seeing.
This camera also features 4K video shooting and frame grabbing, and is the first Canon point-and-shoot camera compatible with the latest RAW format (.CR3).
With the addition of a new eye sensor, the camera automatically switches to the EVF display simply by bringing the camera up to the eye.
Additionally, the inclusion of built-in Wi-Fi and Bluetooth technology offers quick and easy sharing, making the switch from smartphone photography to the PowerShot SX70 HS camera simple and fun.
The DIGIC 8 processor enables the PowerShot SX70 HS camera to achieve five stops of IS with dual-sensing image stabilization (IS).
Even during handheld shooting, IS allows users to take pictures with minimal worry about camera shake.
The camera also features high-speed continuous shooting at up to 10 fps.
A Zoom Framing Assist button on the side of the lens barrel enables quick adjustments of the view angle, which is especially useful during telephoto shooting.
With a large grip for comfortable, stable shooting and an EOS-like user interface, the PowerShot SX70 HS will make it easy for artistic vision to come to life in the hands of photographers at any level.
Availability and Pricing
The PowerShot SX70 HS will be available for purchase in November 2018 for an estimated retail price of $549.99.
In a sign of the times, I was posting an image to Facebook when something in my news feed caught my eye.
It was a post from the Canon USA FB account announcing its newest compact camera, the PowerShot SX70 HS.
Here was the text that went along with the image shown above:
With its combination of impressive 65x optical zoom along with an outstanding minimum shooting distance, 4K UHD video capability, and a high-definition electronic viewfinder, see how the new PowerShot SX70 HS can help you capture incredible moments in any situation, and more.
The Canon PowerShot SX70 HS is available for preorder at B&H, and the retailer lists the product highlights as follows:
20.3MP CMOS Sensor
DIGIC 8 Image Processor
65x Zoom Lens
2.36m-Dot OLED Electronic Viewfinder
UHD 4K Video Recording, 4K Time-Lapse
Built-In Wi-Fi and Bluetooth
Continuous Shooting up to 10 fps
Zoom Framing Assist
There will likely be an official press release with more information available soon. [Sean]
Canon Also Introduces Three RF Mount Adapters, Providing EF & EF-S Lenses with Full Compatibility and Enhanced Functionality with the New EOS R Camera
MELVILLE, N.Y., September 5, 2018 – Helping to rewrite the rules of visual expression, Canon U.S.A. Inc., a leader in digital imaging solutions, today introduced a variety of new RF lenses and accessories to accompany the newly announced EOS R Full-Frame Mirrorless Camera System. The four new RF lenses are built around Canon’s new RF mount, which features a large 54mm diameter and shorter back focus distance than on current EOS DSLR cameras. The new RF mount enables new possibilities in optical design and lens formulation, allowing for faster and lighter lenses with higher performing optics.
The four new lenses, the Canon RF 28-70mm F2 L USM, RF 50mm F1.2 L USM, RF 24-105mm F4 L IS USM and RF 35mm F1.8 MACRO IS STM capitalize on the robust optic foundation of Canon’s new EOS R system. The design behind Canon’s new EOS R camera and RF lens system started with the concept of the optimal rear lens element diameter and shorter distance (back focus) for a Full-Frame image sensor.
With over 130 million EF lenses in circulation since Canon launched the mount in 1987*, the Company is enhancing the possibilities for its loyal customers who own and love their EF glass. Canon is introducing three RF Lens Mount Adapters that expand the capabilities of existing EF lenses when paired with the EOS R camera. The Canon Mount Adapter EF-EOS R allows photographers to utilize the full breadth of Canon’s EF, EF-S, TS-E, and MP-E lenses on the newly introduced EOS R camera system. The Control Ring Mount Adapter adds a customizable control ring via the adapter that provides photographers with added functionality to their fingertips. The Drop-in Filter Mount Adapter now easily places circular polarizing or variable neutral density filters behind the lens, opening up new options for lenses such as the EF 11-24mm where using optical filters were previously not an option.
“Knowing exceptional optics are a vital tool in shaping the image a photographer captures, Canon designed the EOS R camera system from the ground up with optics as the starting point,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Canon is very excited about the world-class optics we have developed to marry with the new RF mount. With our rich history and more than 130 million EF lenses being used across the globe, Canon optics will continue to be at the forefront of our digital imaging development now and into the future.”
New Canon RF Series Lenses
Three of the newly announced Canon RF lenses are counted among Canon’s top-of-the-line L-series optics; incorporating rugged, dust and water-resistant construction. All four new RF lenses feature a customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO.
The Canon RF 28—70mm F2 L USM lens, the world’s first standard zoom lens with an f/2 aperturei is excellent for capturing landscapes, weddings and portraits with its large aperture for stunning bokeh. Initial testing within Canon has shown this new lens to produce better optical image quality and sharpness over similar focal length EF-series lenses, including the extremely popular and highly regarded EF 24-70mm f/2.8L II USM.
A portrait photographer’s must-have, the Canon RF 50mm F1.2 L USM lens sports an ultra large-diameter f/1.2 aperture and Canon’s Air Sphere Coating (ASC) technology to dramatically reduce flares and ghosting.
Photographers seeking an all-around utility lens for the new EOS R camera system need to look no further than the Canon RF 24-105mm F4 L IS USM lens. Coming in nine percent shorter in length than the EF 24-105mm f/4L IS II USM, this compact lens employs a CIPA standard of 5 stops of IS and is equipped with NANO USM technology, the first L-series lens with the technology. This small chip-shaped ultrasonic motor is engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full-time manual focus (when using one-shot AF).
A fast, wide-angle single focus lens, the Canon RF 35mm F1.8 MACRO IS STM lens is an excellent option for photographers looking for an affordable compact lens. Featuring a maximum shooting magnification of 0.5x, the lens can easily shoot macro photography of subjects such as flowers, food and even insects. The lens also utilizes a CIPA standard of 5 stops of IS and is compatible with Hybrid IS, compensating for both angular and shift camera shake.
Enhanced Capabilities for Canon EF Lenses
Thanks to its large lens mount design, Canon’s new EOS R series camera system delivers new capabilities in both design and function, but for existing Canon lens owners it does something incredible. It enhances the capabilities of existing EF and EF-S lenses with full compatibility and in some cases, enhanced functionality when paired with one of three RF mount adapters.
Canon lenses are historically top-rated, and the Company is looking to help customers gain even more value in their investment with three new RF mount adapters.
The Canon Mount Adapter EF-EOS R is a standard adapter that provides full compatibility with EF lenses. Autofocus, metadata, and Optical Image Stabilization on EF lenses all continue to work seamlessly with the new EOS R camera through this adapter.
The Control Ring Mount Adapter EF-EOS R continues full EF lens compatibility with the addition of a customizable control ring. Functions that can be assigned and adjusted by the control ring include aperture, shutter speed, ISO speed and exposure compensation.
In addition to full EF lens compatibility, the Drop-In Filter Mount Adapter EF-EOS R allows for lens filters to be used behind any EF lens and help photographers conveniently utilize variable ND and circular polarizing filters with any EF lens.
New Speedlite Series
Canon is also introducing a new compact and lightweight Speedlite, the EL-100. Designed for photographers who are just beginning to use an external flash or are in need of a secondary unit, the new Speedlite delivers both soft and natural lighting reproduction. In addition, the EL-100 can rotate upwards and to the left and right enabling photographers to bounce the flash off of nearby ceilings, walls or surfaces.
Additional Features of the Canon Speedlite EL-100 include:
Maximum Guide Number of Approx. 85 ft./26m at ISO 100
24mm Wide-angle Coverage
Optical Wireless Flash Function (Sender and Receiver)
Flash Exposure Control Including Support for Stroboscopic Flash and Continuous Shooting Camera-linked Functions Including Interlocked External Flash Power On/Off
Mode Dial with AUTO Position
Availability and Pricing
The Canon RF 50mm F1.2 L USM will be available in October 2018 for an estimated retail price of $2299. The Canon RF 28-70mm F2 L USM, RF 24-105mm F4 L IS USM and RF 35mm F1.8 MACRO IS STM will all be available for purchase in December 2018 for an estimated retail price of $2999, $1099 and $499.99 respectively.
The Canon Mount Adapter EF-EOS R and Control Ring Mount Adapter EF-EOS R will be available for purchase in October 2018 for an estimated retail price of $99.99 and $199.99 respectively. The Drop-in Filter Mount Adapter EF-EOS R will all be available for purchase in February 2019 for an estimated retail price of $399.99 with a variable ND filter or $299.99 with a circular polarizing filter.
The Canon Speedlite EL-100 will be available for purchase in October 2018 for an estimated retail price of $199.99.
Optical Innovation Inspires the Next Leap Forward in Imaging
MELVILLE, N.Y., September 5, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the next revolution in the company’s long history of innovative and award-winning camera systems, the EOS R system featuring the newly designed RF mount. Recognizing the need to advance optical design, the Company sought to create a versatile and powerful new system that supports all current EF, EF-S, TS-E and MP-E lensesi, and also provides the optical advancements and engineering flexibility to build upon for years to come.
When Canon set forth to develop a new interchangeable lens camera system, they focused on three core optical principles: high-image quality, high-specification performance, and compact design. Recognizing that optics is the foundation for any camera system, the RF mount was conceived to open new doors in optical design. Canon’s new RF mount features the same size diameter as the EF mount (54mm) and shorter back focus distance. This allows for lenses to sit closer to the sensor (the focal plane) and allowed Canon optical engineers to reimagine lens design utilizing larger rear lens elements to produce an image on the full-frame sensor. This new optical formula has paved the way for higher performing lenses. In addition, the Canon RF mount features a high-speed 12-pin communication system that provides faster and more in-depth communication between the camera and lens over existing Canon mount systems.
The EOS R system is designed for full, uninhibited compatibility with all existing EF, EF-S, TS-E and MP-E lenses through the use of mount adaptersii. In addition, through the use of the optional Drop-In Filter Mount Adapter or Control Ring Mount Adapter these lenses, in fact, gain functionality.
“There has never been a time in history in which visual expression has been so prolific. Imaging, both still and video, are the communication mediums of today’s society. Much in the same way we learned to type in the past, today’s youth are skilled in shooting, editing, and visual storytelling in ways that only the masters of each craft were decades ago,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Knowing this, we needed to step back and design a system that delivers all the creative expression and functionality today’s youth crave, now and in the years to come.”
The First in a New System: The EOS R
The new Canon EOS R full-frame mirrorless camera features a 30.3 megapixel CMOS sensor that is powered by the Company’s latest image processor, DIGIC 8, enabling shooting at up to 8.0 frames per secondiii. The new camera inherits a lot from Canon’s legacy in both EOS and Cinema EOS. Video storytellers can capture stunning 4K UHD video up to 30fps and record in 10-bit 4:2:2 (with an external recorder). The EOS R also comes with the ability to shoot Canon Log, providing 12 stops of dynamic range, minimal loss of detail in shadows and highlighted areas and an increased range of choices when color grading. Users with an existing collection of Canon lenses will be excited to know that all EF and EF-S lens are compatible with the camera. In order to do so, photographers and videographers can choose between using one of three new mount adapters, each uniquely designed to meet the individual needs of the user.
The new Canon EOS R camera features Dual Pixel CMOS Auto Focus with 5,655 manually selectable AF pointsiv, supporting AF at up to f/11 with a 384 zone (24x16) real-time metering system. With f/1.2 lenses, the camera astonishingly boasts AF sensitivity in low light in as little as EV-6. When using the RF 24-105mm F4 L IS USM lens with the EOS R, the camera can focus in as little as 0.05 seconds with Dual Pixel CMOS AFv, making it the fastest autofocus speed in the worldvi. These features provide photographers and videographers with Canon’s most advanced AF system to date. The EOS R also features a silent shutter setting when shooting in single-shot mode; an important feature for those who need to capture imagery without disrupting the scene. An upcoming free firmware update will enable silent shutter in continuous shooting mode as well.
“The EOS R system is not just a new camera or a new lens mount, it is a new design that will allow us to produce visual tools that were previously impossible, and allow our customers to tell their stories with greater depth, richness of color, and creative flexibility, in optically stunning ways.” states Kazuto Ogawa.
Thoughts From the First Users
“I think every camera system has its place and it’s all about having the right tool for the job,” reported acclaimed outdoor photographer and Canon Explorer of Light Jimmy Chin. “The new EOS R system for me in particular is very useful for the kind of shooting that I do in the mountains, where I need to worry about the size and weight. Having the option to use the new RF lenses or the EF lenses is really great.”
“I was instantly impressed with how quickly the EOS R was able to focus,” remarked celebrated fashion photographer and Canon Explorer of Light Lindsay Adler. “Whether my subject was moving or I was shooting in near-complete darkness, I had no problem getting tack-sharp focus in every shot. It was a relief to know my gear wasn’t going to hold me back from executing my vision, but instead it would really help me to execute this vision.”
“For us, it's all about getting the shot no one else can get, and a lot of this has to do with the camera,” says Devin Graham, director and filmmaker behind YouTube’s DevinSuperTramp. “The new EOS R will become one of our main cameras. It has a very small footprint, yet is able to create amazing images. As for the lenses, the new RF 28-70mm F2 has just become one of my all-time favorites. I’ll be bringing it on every project.”
Conveniently placed just to the right of the EVF, Canon has introduced a new Multi-Function Bar that will allows users to more easily access their customizable settings, such as AF, ISO and White Balance. Users will have the option to either slide or tap the bar to gain access to the settings and adjust on-the-go as they deem necessary depending on each particular shooting situation.
Answering the demand for enhanced mobile editing of RAW image files, Canon is also announcing a new application, Digital Photo Professional Express (DPP Express). In combination with an updated Canon Camera Connect App, DPP Express enables users to send, view, edit and process CR3 RAW files on their iPadvii. A free download of the app will be available October 2018.
Additional noteworthy features of the EOS R Camera include:
RF Mount Compatible with RF Lenses and EF/EF-S Lenses
Built-in EVF with 3.69 Million Dots, Vari-angle Touchscreen LCD and Dot-matrix LCD Panel
ISO range of 100-40,000, expandable to 102,400
USB 3.1 in-camera charging support
Built-in Bluetooth and Wi-Fi providing easy sharing to compatible smart devices and social media sites
Single UHS-II SD card slot
CR3(RAW/C-RAW) and Dual Pixel RAW Support
Dust and weather resistant
Availability and Pricing
The Canon EOS R full-frame mirrorless camera is scheduled to be available in October 2018 for an estimated retail price of $2299 for the body only. It will also be sold as a body-and-lens kit with the new RF 24-105mm F4 L IS USM lens for $3399.
New Compact and Lightweight EF Super-Telephoto Lenses Are Well Suited for a Variety of Photographers’ Needs
MELVILLE, N.Y., September 5, 2018 – Most professional photographers need to carry multiple lenses in their camera bags. Helping to lighten their load, Canon U.S.A. Inc., a leader in digital imaging solutions, introduces two new super-telephoto lenses, the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM. Both lenses possess a dramatic weight reduction and high-image quality, making it ideal for shooters to easily transport and capture images during action-driven scenarios, such as sports and wildlife. Both lenses now hold the title of world’s lightest in their respective focal length*. The weight of the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM lenses has been reduced by 2.2 lbs. (more than 25 percent) and 1.9 lbs. (more than 20 percent) respectively.
“When developing updates to some of Canon’s most popular legacy lenses, one common question that is asked by photographers was ‘can they be lighter,’” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The significant reduction of weight in these two lenses addresses this customer need and delivers thoughtfully designed, high-quality optics .”
The new lenses are must-haves for advanced and professional photographers shooting wildlife, aviation, sports and news with Canon’s new EOS R full-frame mirrorless camera (with use of one of the three new Canon mount adapters), as well the EOS 1D and 5D series of DSLR Cameras. Both lenses feature two of Canon’s most advanced propriety lens technologies - Air Sphere Coating (ASC) and Super Spectra Coating (SSC), helping to reduce flaring and ghosting, and suppressing the reflection of light, leading to vivid images. These updated lenses inherit the excellent overall build-quality and ruggedness photographers have come to expect and admire from the Canon EF L series of lenses. In addition, the minimum focusing distance has been improved for both lenses, from 2.7m to 2.5m (8.8ft to 8.2ft) for the EF 400mm f/2.8L IS III USM and 4.5m to 4.2m (14.8ft to 13.8ft) for the EF 600mm f/4L IS III USM.
Additional noteworthy features of the lenses include:
Upgraded Optical Image Stabilization from three-and-a-half stops to five shutter speed stops1 of correction over the previous f/2.8 lens
Improved, flexible focus control with a customizable electronic-focus ring
Two fluorite lenses and one super UD lens, helping to provide high image quality
Circular nine-blade aperture
17 lens elements in 13 groups
Heat-shielding paint helps prevent lens temperature from rising during excessive exposure to sun
Fluorine coating on front and rear optical elements, helps to reduce smears and fingerprints
Inner focusing system with Ring Ultrasonic Motor
Availability and Pricing
The Canon EF 400mm f/2.8L IS III USM is scheduled to begin shipping in December 2018 with an estimated retail price of $11,999. The Canon EF 600mm f/4L IS III USM is scheduled to begin shipping in December 2018 for an estimated retail price of $12,999.
MELVILLE, N.Y., September 5, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today introduced a new EF-M wide angle fixed-focal-length lens, the EF-M 32mm f/1.4 STM. The EF-M lens is both compact and lightweight, serving as an ideal addition for any photographer shooting with an EOS-M series camera. Entry and enthusiast-level photographers who are passionately seeking to take their photography skills to the next-level will find this lens to be a great addition for portraiture, landscapes or general travel photography.
“As Canon continues to expand the company’s EF-M lineup, it is very important that users are provided the tools they desire for a variety of shooting situations,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The new EF-M 32mm f/1.4 STM lens delivers great image quality in a compact and lightweight form factor, allowing photographers to capture the images they envision when they pick up their camera.”
The EF-M 32mm f/1.4 STM lens is the second EF-M lens to feature a large-aperture, delivering stunning bokeh with a soft blurred background that helps photographers isolate their subjects. In addition, the 32mm focal length converts to approximately 51m in 35mm format, providing an angle-of-view close to the field-of-view of the human eye.
Additional noteworthy features of the EF-M 32mm f/1.4 STM lens include:
14 elements in eight groups, including a glass molded aspherical lens
Super Spectra Coating technology and optimized lens element placement helps minimize ghosting and flaring
Lead gear-type STM stepping motor to help provide smooth and quiet focus operation when taking photos, and near-silence when shooting video
Wide focusing ring with full-time manual focus capabilities
Compact and lightweight design: maximum diameter of 60.9mm, total length of 50.5mm and approximate weight of 235g
Maximum magnification of 0.25x and minimum focusing distance of 0.23m
Availability and Pricing
The EF-M 32mm f/1.4 STM will be available for purchase in late September 2018 for an estimated retail price of $479.99*. Included accessories for the new lens are Canon lens cap E-43, lens hood ES-60 and lens case LP-1014.