Tamron News RSS Feed for Tamron News

 Thursday, February 8, 2024

Tamron's FY2023 Financial Results: "Achieved a new record of operating income".

"Our main photographic products business achieved high growth with a substantial improvement in profitability."

Tamron plans to introduce 6 new lens models in 2024, up from 5 in 2022 and 2023.

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 2/8/2024 9:17:15 AM ET   Posted By: Bryan
 Wednesday, September 20, 2023

Formerly a development announcement, the Tamron 17-50mm f/4 Di III VXD Lens for Sony E is now formally announced by Tamron Americas and available for preorder:

TAMRON announces world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators

September 20, 2023, Commack, NY – Tamron announces the launch of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be available on October 19, 2023, at $699 USD / $949 CAD.

This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first1 with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses.

1 Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON)

PRODUCT HIGHLIGHTS 1. Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture

No need to switch lenses— users can zoom from ultra wide-angle 17mm for dynamic expressions to snapshot photography at the 50mm standard focal length end, an angle of view close to that of human vision. What’s more, the wide-open aperture of F4 is consistent across the entire zoom range and thereby maintains constant exposure when zoomed in or out. Whether shooting still images or video, the new 17-50mm F4 has you covered.

2. High optical performance and image quality throughout the entire zoom range

With the expert arrangement of 15 lens elements in 13 groups, including three LD (Low Dispersion), a GM (Glass Molded Aspherical), and two hybrid aspherical lens elements. the new 17-50mm lens efficiently suppresses chromatic and other optical aberrations, ensuring clear capture of fine details from edge-to-edge in all images. The lens also delivers outstanding bokeh at the F4 wide open aperture, creating appealing shots in which subjects such as trees and flowers that color the seasons pop out against the background in natural landscape photography.

3. Compact for easy handling with internal zoom for superlative balance

The 17-50mm F4 weighs just 460g (16.2oz) and is only 114.4mm (4.5in) long, a form factor that is well-balanced on a Sony mirrorless camera body. The lens employs an internal zoom mechanism that keeps the lens barrel at its fixed length, so it’s easy to balance when framing still or video shots or when paired with a video rig or gimbal stabilizer. Additionally, the new zoom features Moisture-Resistant Construction and Fluorine Coating. The easy handling provided by its compact size makes it a great choice for active scenarios such as mountain climbing or other outdoor activities.

4. Fast and accurate AF for still and video shooting

The 17-50mm F4’s AF drive uses VXD linear motor focus mechanism to achieve class-leading high-speed and high-precision auto-focusing. With fast and accurate focusing of moving objects, plus excellent subject-tracking performance, users can readily shift into a fast-paced shooting rhythm. Thanks to the quiet operation during AF, the lens is superb when shooting still images or video for low noise shooting in silent settings.

5. Outstanding close-range shooting performance expands versatility

The MOD of the 17-50mm F4 are 0.19m (7.5in) at the wide end and 0.30m (11.8in) at the standard 50mm end. The working distance at 17mm is only about 5.7cm (2.3in), closer even than most non-zoom lenses. Users can freely get close to the subject and can enlarge the foreground against a blurred background, or comfortably focus without needing to change their shooting position even in places with limited space.

6. Additional features for greater convenience

7. Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture

8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

* Length is the distance from the front end of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

*Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Orders

Order the Tamron 17-50mm F/4 Di III VXD Lens at B&H

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Posted to: Sony News   Category: Tamron News
Post Date: 9/20/2023 11:28:53 PM ET   Posted By: Bryan
 Thursday, September 14, 2023

From Tamron Americas:

TAMRON announces 2nd-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility

Class-leading compact and lightweight1 telephoto zoom for Sony E-mount full-frame mirrorless

September 13, 2023, Commack, NY – Tamron announces the launch of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 12, 2023, at $1299 USD / $1699 CAD.

The 70-180mm F2.8 G2 marks the further evolution of the 1st-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight1 while enabling shooting with greater stability.

The optical design has been revamped from the 1st-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the 1st-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video. The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the 2nd-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable.

1 Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation (As of August 2023: TAMRON)

Product features:

1. Even with VC image stabilization, the lens is just 156.5mm (6.2in) long and weighs only 855g (30.2oz)

As with the 1st-generation, the new 70-180mm F2.8 G2 embodies the aggressive pursuit of compact size and reduced weight. TAMRON achieved a class-leading compact size and lightweight design while still providing a constant F2.8 aperture, 180mm telephoto reach and VC. The filter size is f67mm, maximum diameter is f83mm and the length at the 70mm focal length is 156.5mm (6.2in). The total weight is just 855g (30.2oz). The new 70-180mm F2.8 G2 zoom offers outstanding maneuverability and is well-balanced on a camera body. Add it all together and you have a zoom lens that puts the enjoyment of handheld fast-aperture telephoto zoom shooting within easy reach.

2. Revamped optical design delivers truly superb performance at all focal lengths

The optical construction of the new 70-180mm F2.8 G2 zoom comprises 20 elements in 15 groups. The design has been completely reworked and features a generous and effective arrangement of special lens elements, including one XLD (eXtra Low Dispersion), one hybrid aspherical lens element, three LD (Low Dispersion) and two GM (Glass Molded aspherical) lens elements. These combine to efficiently control chromatic aberration and other artifacts and deliver high resolution without compromise throughout the entire zoom range. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating is used to suppress ghosting and flare, ensuring that fine subject detail is captured even in backlit situations, and delivering stunning clarity and contrast. Another feature everyone enjoys is the beautiful, soft bokeh that only the fast F2.8 aperture can provide.

3. VXD provides high-speed and high-precision AF with vastly improved subject tracking

The new 70-180mm F2.8 G2 zoom is equipped with a VXD linear motor focus mechanism that was first used in the 1st-generation model. Tracking performance when following moving subjects such as sports action and vehicles has received a further boost while maintaining TAMRON’s highest-ever level of high-speed, high-precision autofocus. The enhanced performance ensures users won’t miss decisive moments whether shooting stills or video. The linear motor also suppresses vibrations and noise during AF more effectively than conventional drive systems, making it ideal for shooting both still photos and video in environments that demand quietness.

4. Equipped with TAMRON’s proprietary VC mechanism

The new 70-180mm F2.8 G2 zoom is equipped with TAMRON’s proprietary VC mechanism. VC effectively suppresses camera shake that tends to occur when shooting at the telephoto end, when panning to capture moving objects, or during close-focusing, thereby enabling stable handheld shooting. It also suppresses camera shake that often occurs when shooting handheld under low-light conditions such as dimly lit interiors and night landscapes, vastly expanding the freedom of shooting without a tripod. Moreover, at focal lengths up to 100mm, artificial intelligence (AI) technology provides vibration compensation with videography in mind.

5. Close MOD of 0.3m (11.8in) at 70mm and 0.85m (33.5in) at 180mm

By optimizing the optical design, TAMRON has reduced the MOD from the 0.85m (33.5in) in the 1st-generation, to 0.3m (11.8in) in the new model. Users can now get a step closer to subjects and make the most of shooting with beautifully soft bokeh effects. In addition, with an outstanding maximum magnification ratio of 1:2.6, users can enjoy distinctive and powerful composition unique to the lens.

6. Proprietary software tool TAMRON Lens Utility for lens function customization

7. Additional features for greater convenience

8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

10. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

Orders

Support this site by ordering the Tamron 70-180mm F2.8 Di III VC VXD G2 Lens from B&H.

* Length is the distance from the front end of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 9/14/2023 9:08:30 AM ET   Posted By: Bryan
 Wednesday, August 23, 2023

From Tamron Americas:

TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators

August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall.

This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses.

PRODUCT HIGHLIGHTS

  1. Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture
  2. High optical performance and image quality throughout the entire zoom range
  3. Compact for easy handling with internal zoom for superlative balance
  4. Fast and accurate AF for still and video shooting
  5. Outstanding close-range shooting performance expands versatility
  6. Additional features for greater convenience
  7. Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture
  8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)
  9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

1 Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON)

*Specifications, appearance, functionality, etc. are subject to change without prior notice.

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Posted to: Sony News   Category: Tamron News
Post Date: 8/23/2023 11:23:21 PM ET   Posted By: Bryan

The 35-150mm f/2-2.8 Di III VXD is the next Tamron lens to hit the streets in the Nikon Z mount. Preorder this lens at B&H or Adorama.

Learn more: Tamron 35-150mm f/2-2.8 Di III VXD Lens Review

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 8/23/2023 11:41:26 PM ET   Posted By: Bryan
 Wednesday, August 9, 2023

Tamron has posted 2nd Quarter FY2023 Financial Results.

Page 3 provides a quick-read summary.

"Operating income, ordinary income, and net income in the 1st Half reached our historic high for two consecutive years."

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 8/9/2023 12:36:28 PM ET   Posted By: Bryan

From Tamron Americas:

TAMRON announces development of second-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility

Class-leading compact and lightweight telephoto zoom for Sony E-mount full-frame mirrorless

August 8, 2023, Commack, New York – Tamron announces the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available in the Fall 2023.

The 70-180mm F2.8 G2 marks the further evolution of the first-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight* while enabling shooting with greater stability.

*Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation. (As of July 2023 — TAMRON)

The optical design has been revamped from the first-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the first-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video.

The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the second-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable.

PRODUCT HIGHLIGHTS

  1. Even with VC image stabilization, the lens is just 6.2” (156.5mm) long and weighs only 30.2 o.z (855g)
  2. Revamped optical design delivers truly superb performance at all focal lengths
  3. VXD provides high-speed and high-precision AF with vastly improved subject tracking
  4. Equipped with TAMRON’s proprietary VC mechanism
  5. Achieves MOD of 11.8” (0.3m) at 70mm and 33.5” (0.85m) at 180mm
  6. Proprietary software tool TAMRON Lens Utility for lens function customization
  7. Additional features for greater convenience
  8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)
  9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF
  10. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

Specifications, appearance, functionality, etc. are subject to change without prior notice.

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Posted to: Sony News   Category: Tamron News
Post Date: 8/9/2023 9:40:55 AM ET   Posted By: Bryan
 Wednesday, February 8, 2023

Tamron's FY2022 Financial Results are showing positive trending, including an increased forecast.

Also shared was "Tamron will continue to launch about 5 models a year in 2023."

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 2/8/2023 8:44:51 AM ET   Posted By: Bryan
 Tuesday, January 3, 2023

From Tamron Americas:

Tamron Announces Distribution Change for Canada:

Tamron Americas Now Serving Canadian Retailers and Consumers Directly

January 3, 2023, Commack, NY – Tamron Americas (formerly Tamron USA), based in Commack, NY, announces it is responsible for direct sales, marketing, and repair service for the Canadian market effective January 1, 2023. Tamron Americas (“Tamron” hereafter) is the direct subsidiary of Tamron Co., Ltd., and is now handling Tamron Photo Lens and Industrial Optics business for all North and South America. The move will allow pricing parity of Tamron products and Instant Savings for Canadian and U.S. customers (when converted to Canadian dollars) and many other benefits. Customers will enjoy their same retailer network throughout the Canadian provinces and can locate their local retailer here.

Canadians will also benefit from robust marketing throughout Canada that will include sales and educational events. Tamron will bring educational events to authorized retailers in the form of in-person workshops and seminars with Tamron’s top-notch team of professional photographers and technical representatives. Events are listed on the Tamron Americas website here.

Instant Savings on select Tamron lenses is available when purchased through an authorized Tamron Americas Canada dealer. Current Instant Savings are published on the Tamron Americas website here.

Tamron’s 6-year limited warranty will be available for all new purchases made in Canada from an authorized retailer starting January 1, 2023. Repair service for Canadian customers will be handled through Tamron’s authorized repair service center in Toronto. Users in need of repair can contact Tamron Americas at 1-800-827-8880 or email Customer Service at custserv@tamron.com for repair request information. Those Tamron owners with products purchased prior to this date will maintain their existing warranty. See website for details here.

Tamron publishes Tamron Magazine three times per year, and the digital version of the magazine will be available in English, French and Spanish. The current issue 14 is available in French now here. Photographers can also enjoy their choice of four eNewsletter subscriptions available in English, French and Spanish, starting in February 2023. Photo enthusiasts and pros can subscribe to the eNewsletters subscriptions—General (New Product, Promos, and News); Everything Travel and Landscape Photography; Portrait, Sports and Event Photography; and World of Close-Up and Art Photography—here. On Tamron’s website, information found at each lens product page will be available in English, French and Spanish. In addition, Tamron’s social media channels (Facebook, Instagram, Twitter, YouTube) will incorporate informational and inspirational content for Canadian and American customers.

Canadian customers will register their Tamron lenses purchased on or after January 1, 2023, at the Tamron Americas website here. Qualifying Canadian customers will be admitted to the Tamron VIP Club in 2024. Find details for the VIP Club here.

Support this site by getting your Tamron Lens at B&H.

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 1/3/2023 12:28:09 PM ET   Posted By: Bryan
 Wednesday, December 14, 2022

From Tamron Japan (translated):

[Update] Firmware update for 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) for Canon

Thank you for your continued patronage of Tamron products.

On our website dated October 25, 2022, when using our lens 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) with Canon EOS R7 / EOS R10 via an EF-EOS R adapter, we posted a notice that the problem occurred, but we would like to inform you that it has been improved by updating the firmware.

Points to be improved

A phenomenon in which AF may not operate properly when the shutter button is half-pressed, depending on the timing of the camera's power ON/OFF.

How to update

It is possible to update with the TAP-in Console (sold separately). If you do not have a TAP-in Console, we will update the firmware (free of charge).

Click here for details >>>

Learn more: Tamron 18-400mm f/3.5-6.3 Di II VC HLD Lens Review

Get the Tamron 18-400mm f/3.5-6.3 Di II VC HLD Lens at B&H.

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Posted to: Canon News   Categories: Tamron News, Tamron Firmware Updates
Post Date: 12/14/2022 8:35:49 AM ET   Posted By: Bryan
 Tuesday, October 25, 2022

From Tamron Japan (translated):

Notice regarding the use of the 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)

Thank you for your continued patronage of Tamron products.

We announce that when using our 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) interchangeable lens for single-lens reflex cameras with Canon EOS R7 / EOS R10 via an EF-EOS R adapter, the following problems occurred. We have confirmed that this phenomenon occurs, so please let us know.

phenomenon

AF may not work properly when the shutter button is half-pressed, depending on the timing of the camera power ON/OFF.

Restoration method when trouble occurs

Remove and attach the lens, then turn the camera off and on again.

We plan to address this issue with a firmware update at a later date.

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Posted to: Canon News   Category: Tamron News
Post Date: 10/25/2022 10:03:39 AM ET   Posted By: Bryan
 Thursday, September 29, 2022

From Tamron:

Launch Announcement

TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20-40mm F/2.8 Di III VXD (Model A062)

New lens is smallest and lightest in its class* and opens new video opportunities

September 28, 2022, Commack, NY - Tamron announces the launch of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale October 27, 2022, at $699. However, due to the current global health crisis, the release date or product supply schedule could change.

The 20-40mm F2.8, TAMRON's latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class1. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using the linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.

Product Highlights

1. Fast F2.8 aperture, compact size and exceptionally versatile 20-40mm zoom range

The 20-40mm F2.8 is TAMRON's innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm.

2. Fabulous family videos, vlogs, and other online content

The compact and lightweight 20-40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won't miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds.

3. High image quality in a compact, lightweight body

4. TAMRON’s VXD linear motor for high-level AF speed and precision

5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end

6. Rapid zooming (Zoom ring rotation arc is just 65°)

7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates

8. New design with improved texture and scratch resistance

9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Orders

Get the Tamron 20-40mm F/2.8 Di III VXD Lens at B&H.

* Specifications, appearance, functionality, etc., are subject to change without prior notice.

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Posted to: Sony News   Category: Tamron News
Post Date: 9/29/2022 6:03:03 AM ET   Posted By: Bryan
 Thursday, August 25, 2022

The Tamron 50-400mm F/4.5-6.3 Di III VC VXD Lens development announcement is now converted to a full product announcement. Availability of this lens is slated for Sep 22, 2022.

From Tamron:

Launch Announcement

Game-Changing Ultra-Telephoto Zoom Starting at 50mm

50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

August 24, 2022, Commack, NY - Tamron announces the launch of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on September 22, 2022, at $1299. Due to the current global health crisis, the release date or product supply schedule could change.

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for excellent versatility.

The 50-400mm is remarkably compact with a length of just 7.2” and a light weight of 40.7 oz. but provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.

Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm.

The filter size is 67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod.

The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

PRODUCT HIGHLIGHTS

Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens

The 50-400mm is a groundbreaking ultra-telephoto zoom lens with an unprecedented 8x zoom ratio that covers focal lengths from 50mm to 400mm. The 50mm focal length has long been considered the “standard” focal length for full-frame digital cameras. The 50-400mm has an unprecedented wide-end focal length of 50mm, so users can create images that not only capture a subject close-up, but also utilize the background. Leveraging the versatility of this revolutionary new lens configuration, users can enjoy shooting a broad range of subjects from landscapes and wild birds to animals, sports, and small group photos, all with a single compact lens.

Unfaltering high image quality across the entire zoom range

The optical construction features 24 elements in 18 groups. The generous and effective use of special lens elements, including two XLD (eXtra Low Dispersion), three LD (Low Dispersion), one GM (Glass Molded Aspherical) and one Hybrid Aspherical lens elements, thoroughly controls aberrations including axial chromatic aberrations. The 50-400mm also features BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating that minimizes ghosting and flares and expresses the minute details of subjects even under backlit conditions. In summary, the 50-400mm delivers clear and crisp images shot after shot.

VXD produces high-speed and high-precision AF The 50-400mm utilizes VXD linear motor focus mechanism. It combines high-level AF speed and precision, enabling fast and accurate focusing from MOD to infinity. The excellent focus tracking performance of moving objects makes it possible to capture sharp images even when shooting wild birds and sports in action. Plus, the lens is extremely quiet, so it’s perfectly suited for both still and video shooting in conditions that demand silent operation.

Equipped with TAMRON’s proprietary VC image stabilization

Despite its remarkably compact size, the 50-400mm is equipped with TAMRON's proprietary VC. The excellent image stabilization performance effectively reduces image blurring due to camera shake. Also, using AI technologies, the lens chooses the appropriate compensation characteristics for videography at focal lengths of 100mm or less.

Enhanced operational and versatile features

1. Connector Port for the TAMRON Lens Utility

• Comes standard with the TAMRON Lens Utility software. Connecting a computer to the lens’s Connector Port via the optional TAMRON Connection Cable1, users can customize various functions and update the lens’s firmware. Personal customization gives flexible shooting options to match the shooting situation for still photography and videography.

2. New “Focus Limiter” function added to the TAMRON Lens Utility

• The 50-400mm newly offers a Focus Limiter function accessible within TAMRON Lens Utility. The option can limit the AF focus search range, so users can shorten the time needed for refocusing when the subject becomes out of focus. It is also used to prevent the lens from focusing on obstacles in front of the distant subject.

3. Rapid zooming (Zoom ring rotation arc is just 75°)

4. Optional tripod mount (Arca-Swiss compatible model A035TM)

5. Super-compact with a length of only 7.2” and a weight of 40.7 oz.

• The 50-400mm F4.5-6.3 is lightweight and compact in size, despite covering an expansive focal length of 50mm to 400mm. The 50-400mm is the same size as a conventional 100-400mm, so it’s easy to pack, easy to carry and comfortable to shoot subjects like wild birds and sports all day.

6. Half-macro photography with magnification ratio of 1:2 at the 50mm setting

• The 50-400mm achieves extremely high close-up shooting performance, particularly for an ultra-telephoto zoom lens. Users can enjoy half-macro shooting with an MOD of 9.8” and a maximum magnification ratio of 1:2 at the 50mm zoom setting. Additionally, at the 400mm telephoto end the MOD is 59.1”, providing a maximum magnification ratio of 1:4 for dynamic shots. Focusing close without changing lenses adds versatility and enhances photographic creativity.

7. New design with improved texture and scratch resistance

8. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

9. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)

10. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Tamron 50-400mm F/4.5-6.3 Di III VC VXD Lens Specifications

Orders

Order your Tamron 50-400mm F/4.5-6.3 Di III VC VXD Lens from B&H.

Notes

1 TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

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Posted to: Sony News   Category: Tamron News
Post Date: 8/25/2022 11:17:25 AM ET   Posted By: Bryan
 Thursday, August 18, 2022

From Tamron:

Development Announcement

TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20-40mm F/2.8 Di III VXD (Model A062)

New lens is smallest and lightest in its class* and opens new video opportunities

August 17, 2022, Commack, NY - Tamron announces the development of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch in Fall 2022. Due to the current global health crisis, the release date or product supply schedule could change.

Overview of the 20-40mm F/2.8 Di III VXD (Model A062) features

The 20-40mm F2.8, TAMRON's latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using a linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.

Main features

1. Fast F2.8 aperture, compact size and exceptionally versatile 20-40mm zoom range

The 20-40mm F2.8 is TAMRON's innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm.

2. Fabulous family videos, vlogs, and other online content

The compact and lightweight 20-40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won't miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds.

3. High image quality in a compact, lightweight body

4. TAMRON’s VXD linear motor for high-level AF speed and precision

5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end

6. Rapid zooming (Zoom ring rotation arc is just 65°)

7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates

8. New design with improved texture and scratch resistance

9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

* Specifications, appearance, functionality, etc., are subject to change without prior notice.

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Posted to: Sony News   Category: Tamron News
Post Date: 8/18/2022 7:34:17 AM ET   Posted By: Bryan
 Monday, August 8, 2022

Tamron's 2nd Quarter FY2022 Financial Results are showing positive trending, including an increased forecast.

Also shared was "Planned to launch total of about 5 new models in 2022," including the already announced 50-400mm F/4.5-6.3 VC VXD (Model A067) and 17-70mm F/2.8 VC RXD (Model B070) for FUJIFILM X-mount lenses.

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 8/8/2022 12:04:05 PM ET   Posted By: Bryan
 Thursday, July 28, 2022

From Tamron:

Development Announcement

Game-Changing Ultra-Telephoto Zoom Starting at 50mm

New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change.

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility.

The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.

Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end.

The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod.

The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

Main Features

  1. Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens
  2. Unfaltering high image quality across the entire zoom range
  3. VXD produces high-speed and high-precision AF
  4. Equipped with TAMRON’s proprietary VC image stabilization
  5. Super-compact with a length of only 7.2” and a weight of 40.7oz
  6. Half-macro photography with magnification ratio of 1:2 at the 50mm setting
  7. New design with improved texture and scratch resistance
  8. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras
  9. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)
  10. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF
  11. Enhanced operational and versatile features
    • Connector Port for the TAMRON Lens Utility
    • New “Focus Limiter” function added to the TAMRON Lens Utility
    • Rapid zooming (Zoom ring rotation arc is just 75°)
    • Optional tripod mount (Arca-Swiss compatible)
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Posted to: Sony News   Category: Tamron News
Post Date: 7/28/2022 9:31:48 AM ET   Posted By: Bryan
 Wednesday, February 9, 2022

Tamron has posted Full Year 2021 Financial Results.

Page 4 provides a quick-read summary.

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Posted to: Canon News, Sony News   Category: Tamron News
Post Date: 2/9/2022 7:56:39 AM ET   Posted By: Bryan
 Wednesday, September 29, 2021

From Tamron:

TAMRON Announces the Launch of Second-Generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras

New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization

28-75mm F/2.8 Di III VXD G2 (Model A063)

September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 28-75mm F/2.8 Di III VXD G2 (Model A063), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The new lens will be on sale October 28, 2021, at $899 USD. Due to the current global health crisis, the release date or product supply schedule could change.

The 28-75mm F/2.8 Di III VXD G2 (Model A063) is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture.

TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

Proprietary software tool TAMRON Lens Utility™ for lens function customization

This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[1]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[1] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility) | Focus Set Button settings

  • A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
  • Focus Preset: Set your desired focus position and move the focus to the recorded point by a single button press
  • Select AF/MF: Select AF and MF function using the Focus Set Button
  • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
  • Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button

*The function of Focus Set Button can be cleared

| Focus Ring settings

  • MF Ring Rotation: Change the rotation direction of the focus ring
  • MF Method: Choose the method of focus operation when using the focus ring

| Firmware update

PRODUCT HIGHLIGHTS

1. Best image quality in standard zoom lens class

The optics have been revamped from the ground up, employing the latest design expertise to develop an optical construction with 17 elements in 15 groups. With two optimally arranged LD (Low Dispersion) and GM (Glass Molded Aspherical) lens elements, optical aberrations are controlled to the maximum degree possible. Image quality at wide-open aperture has been significantly improved over the predecessor Model A036, offering extremely high resolution throughout the entire zoom range and from edge-to-edge of the frame. The lens also delivers the soft and beautiful bokeh effects distinctive to fast-aperture lenses. The new 28-75mm F2.8 G2 achieves extremely high performance when paired with high-grade, ultra-high resolution digital cameras and is the same compact size as its predecessor Model A036.

Tamron 28-75mm F/2.8 Di III VXD G2 Lens MTF Chart Comparison

2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus

The AF drive system employs TAMRON’s VXD linear motor focus mechanism. The high-speed, high-precision AF is exceedingly responsive to the actions of the photographer, providing a dependable and steady focusing experience from the MOD to infinity, despite the fast F2.8 aperture. Focusing speed has been improved approximately twice[2] as fast as its predecessor. The lens offers excellent focus tracking of moving objects, so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.

3. MOD of 7.1” at 28mm and maximum magnification ratio of 1:2.7 for creative close-ups

The Model A063 features an MOD of 7.1” at the wide end, an improvement over the 7.5” limit of the Model A036. The working distance shrinks to around 1.7” when operating at the MOD. With a maximum magnification ratio of 1:2.7, you can get close to your subject for wide macro photography, enabling powerful visual impact with the subject large while keeping a wide view of the background in frame.

4. New design provides enhanced texture and greater user-friendliness

The all-new 28-75mm F2.8 G2 incorporates a new design that becomes the hallmark of TAMRON lenses introduced in the future. Changes to the texture of the zoom ring surface and focus ring surface improve the grip and enhance ease of operation. The surface of the lens exterior is shiny black, much glossier than previous models. Improved abrasion resistance makes the lens harder to scratch and resists fingerprints. In addition, certain internal parts have been enhanced. These advancements result in smoother overall operability. TAMRON has also adjusted the resistance and torque of the zoom ring to facilitate smoother and more precise operation.

5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size

6. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

[2] Compared to RXD (Rapid eXtra-silent stepping Drive) used in Model A036

Orders

Get the Tamron 28-75mm F/2.8 Di III VXD G2 Lens from B&H.

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Posted to: Sony News   Category: Tamron News
Post Date: 9/29/2021 10:35:52 PM ET   Posted By: Bryan

From Tamron:

TAMRON Announces the Launch of the World's[1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2

Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization

35-150mm F/2-2.8 Di III VXD (Model A058)

September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change.

[1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON)

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.

This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.

Proprietary software tool TAMRON Lens Utility™ for lens function customization

This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility)

| Custom Switch settings

  • A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B
  • Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button
  • Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
  • Assign function from the camera: Assign custom functions from the camera body

*The function of Focus Set Button can be cleared

| Focus Ring settings

  • MF Ring Rotation: Change the rotation direction of the focus ring
  • MF Method: Choose the method of focus operation when using the focus ring

| Firmware update

PRODUCT HIGHLIGHTS

1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise.

2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography.

3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one!

4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.

5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups

6. Compact body with 35-150mm zoom range and fast F2 maximum aperture

7. New design provides enhanced grip and greater intuitive operation

8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience

9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Orders

Get the Tamron 28-75mm F/2.8 Di III VXD G2 Lens from B&H.

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Posted to: Sony News   Category: Tamron News
Post Date: 9/29/2021 10:25:35 PM ET   Posted By: Bryan
 Wednesday, August 25, 2021

The Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD Lens likely sounds familiar. Tamron issued a development announcement for this model back in July.

Here is the formal announcement press release from Tamron:

TAMRON Announces the Launch of the World’s First[1] All-In-One Zoom with 16.6X Zoom Ratio for Sony E-mount

18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061)

August 25, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-A[2] VC VXD. The Sony E-Mount model B061S will be on sale September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall.

The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses Tamron’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses.

Moreover, with an MOD (Minimum Object Distance) of 5.9" at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with Tamron's proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds.

Also, same as most other Tamron lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto.

PRODUCT HIGHLIGHTS

1. The world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras

The 18-300mm F3.5-6.3 VC VXD is the world's first lens for APS-C mirrorless cameras with a 16.6x zoom ratio, the greatest feature of this lens, covering wide angle to an ultra-telephoto range. The full-frame equivalent focal length range is from 27mm to 450mm. With this broad coverage, it empowers shooting in a wide variety of situations, including everyday life and travel snapshots, both wide-angle and dynamic ultra-telephoto landscape photography and macro photography.

2. Best-in-class, extremely fast and precise AF provided by VXD linear motor focus mechanism

The 18-300mm F3.5-6.3 VC VXD utilizes Tamron's proprietary VXD linear motor focus mechanism. It achieves AF speed and precision that stand among the best of all all-in-one zoom lenses. Throughout its range, from wide-angle to ultra-telephoto, it provides precise AF shooting. Excellent when tracking a moving subject in focus, it is ideal when photographing animals, aircraft, railways, and other moving subjects. It’s extremely quiet, and therefore perfectly suited for both still and video shooting in conditions that demand silent operation.

3. MOD of 5.9” and maximum magnification ratio of 1:2 at wide end

With an MOD of 5.9” at the 18mm wide end and a maximum magnification ratio of 1:2, the 18-300mm F3.5-6.3 VC VXD performs amazingly well when shooting up close compared to other all-in-one zoom lenses[3]. It enables users to enjoy creative macro photography with highly blurred backgrounds, a feature unique to macro photography. As a pioneer in all-in-one zoom lenses, Tamron demonstrates unmatched originality in close-up shots.

4. The best image quality in its class

In terms of image quality, this new 18-300mm F3.5-6.3 VC VXD is one of the best-performing all-in-one zoom lenses for APS-C mirrorless cameras. To achieve a zoom ratio of 16.6x while ensuring high image quality, the lens features a well-balanced arrangement of three hybrid aspherical elements and four LD (Low Dispersion) lens elements to effectively suppress optical aberrations. Throughout the zoom range, it maintains high resolving power from the center to the corners.

5. Outstanding VC stabilization

Despite its compact size, the lens is equipped with Tamron's proprietary VC mechanism. With or without image stabilization in the camera body, the VC included in this lens effectively mitigates camera shake that is likely to occur in low-light conditions indoors and at night. Furthermore, using AI technologies, the lens will choose the compensation characteristic for videography at focal lengths of 70mm or less.

6. Comfortably compact

7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch)

8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

[1] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of July, 2021: TAMRON)

[2] Di III-A: For APS-C format mirrorless interchangeable-lens cameras

[3] When shooting at the MOD of 0.15m / 5.9" (at the wide end 18mm), the distance between the subject and the tip of lens is approximately 5mm (0.2"). Use precaution so that the front element does not touch the subject when shooting at MOD

Orders

Order the affordable Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD Lens from B&H or Adorama.

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Posted to: Sony News   Category: Tamron News
Post Date: 8/25/2021 10:17:35 PM ET   Posted By: Bryan
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