Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens Review.
You're probably getting tired of hearing me tell you this, but you are going to like this lens. Here are some comparisons:
The Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens is in stock at B&H | Adorama | Amazon USA
Rent the Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens from Lensrentals.
Just posted: Sigma 14-24mm f/2.8 DG DN Art Lens Review.
As I said before, this is another impressive lens.
This is another impressive lens. Here are some comparisons:
This lens review is nearly complete — tomorrow is the goal.
Groundbreaking Sony Alpha 1 Camera Marks a New Era in Professional Imaging
The Alpha 1 Delivers an Unprecedented Combination of Resolution, Speed and Video Performance, Empowering Professionals with a New High-Resolution 50.1-megapixel Full-frame Image Sensor, High-speed Shooting at up to 30 Frames per Second, 8K 30p Video and More
SAN DIEGO, CA – January 26, 2021 – Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to leading the industry with a stunning combination of innovative new features.
The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.
"We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1's ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”
The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps[xiv], ensuring no black out. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5 times faster wireless FTP transfer speed[xv] and more.
Unprecedented Resolution and Speed
Continuous Shooting at Up to 30 Frames Per Second
The Alpha 1 captures moments that would otherwise be lost thanks to its high-speed performance, providing any photographer the speed they require to capture fast-moving objects. High speed readout from the 50.1-megapixel image sensor and a large buffer memory make it possible to shoot up to 155 full-frame compressed RAW images[xvi] or 165 full-frame JPEG images[xvii] at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance[xviii].
At an astonishing calculation speed of up to 120 AF/AE per second, the Alpha 1 can maintain focus with high accuracy even for fast moving subjects. It can automatically adjust exposure, even with sudden changes in brightness, with an AE response latency as low as 0.033 seconds[ii].
Advanced Electronic Viewfinder with the World’s First[iv] Refresh Rate of 240 fps
Complimenting the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features the world’s firstiv 240 fps refresh rate[xiv], for a super-smooth display. The viewfinder does not black out when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its class[iv]. It also offers 0.90x[xix] viewfinder magnification, a 41° diagonal FOV, and a 25mm-high eyepoint for clear, low distortion viewing from corner to corner.
Sony continues to push the boundaries of autofocus technology with the introduction of the Alpha 1, which can easily track complex, fast-moving subjects with high precision. The camera features 759 phase detection points in a high-density focal plane phase-detection AF system cover approximately 92% of the image area – ensuring accuracy and unfailing focus in environments where focusing might otherwise be difficult.
Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous system[i], thanks to the powerful image processing engine, BIONZ XR. It ensures accurate, reliable detection, even when the subject’s face looks away. In addition to improved Real-time Eye AF for humans and animals, the Alpha 1 employs high-level subject recognition technology to provide Real-time Eye AF for birds[xi], a first in an Alpha series camera. Optimized algorithms ensure that tracking is maintained even if a sitting bird suddenly takes flight, or the framing suddenly changes[xx].
The Alpha 1 also features AI-based Real-time Tracking that automatically maintains accurate focus. A subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time at high speed.
Silent, Vibration-free Electronic Shutter
High-speed readout from the new image sensor has made it possible to reduce rolling shutter by up to 1.5 times when shooting stills, compared to the Alpha 9 II. It also offers silent anti-flicker continuous shooting with an electronic shutter for the first timevin the world. The electronic shutter[xxi] operates silently, without mechanical noise, and is vibration-free. Stress-free continuous shooting is now possible even when shooting in challenging lighting situations with florescent or other flicker-prone types of artificial lighting. And for the first time in an Alpha camera, electronic shutter flash sync up to 1/200 sec[xxii] is possible. The advantages of the electronic shutter advantages can now come to life even when using flash for broadly expanded shooting versatility.
Dual Driven Shutter System for 1/400 Flash Sync
The Alpha 1 boasts the world’s fastest flash sync speedv of 1/400 sec. with mechanical shutter, making it even easier to capture dynamic action. In addition to a carbon fiber shutter curtain, the Alpha 1 features the newly developed dual driven shutter system utilizing spring and electromagnetic drive actuator, offering high durability and lightness at the same time.
High Resolution Shooting Enhancements
Even with this sensor’s high pixel count, the Alpha 1 offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills, for smooth, natural gradations from shadows to highlights thanks to its cutting-edge processing system, throughout a wide ISO sensitivity range of 100-32,000 (expandable to 50-102,400, when shooting stills).
Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 796.2 million pixels of data, which are then composited into a 199 million pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge™ desktop application. With a flash sync of up to 1/200 sec. in this mode, it is ideal for photographing architecture, art or any other still life subject with a level of detail and color accuracy that is simply stunning.
Professional Video Quality
8K High-resolution Movie Shooting
For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording with 8.6K oversampling for extraordinary resolution. Combined with Sony’s acclaimed autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. It’s 8K footage can also be used for flexible 4K editing during post-production.
Supporting Various Video Formats for Professionals
The Alpha 1 offers in-camera 4K recording at up to 120 frames per second[viii] which allows the user to shoot up to 5X slow-motion video[xxiii]. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient Long GOP inter-frame compression or high-quality Intra (All-I) intra-frame compression.
The Alpha 1 features S-Cinetone, the same color matrix that produces the highly regarded FX9 and FX6 color and skin tones. It delivers natural mid-tones, plus soft colors and gorgeous highlights to meet a growing need for more expressive depth. The S-Log3 gamma curve makes it possible to achieve 15+ stops of dynamic range, while the S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 1 footage with video shot on VENICE cinema camera, FX9 and other professional cinema cameras.
A unique heat dissipating structure keeps image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes[xxiv].
Supporting Hand-held Shooting
A high-precision stabilization unit and gyro sensors, plus optimized image stabilization algorithms, achieve up to a 5.5-step shutter speed advantage, maximizing the quality of the high-resolution images derived from the camera’s 50.1-megapixel sensor. The Alpha 1 also features an Active Mode[xxv] that offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare[xxvi] for post-production, an accurate image stabilization function is available which utilizes metadata generated by camera's built-in gyro.
Other features that the Alpha 1 offers include; 16-bit RAW output[xxvii] to an external recorder[xxviii] via HDMI for maximum post-production flexibility, a digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone, 5.8K oversampled full pixel readout without pixel binning for high-resolution 4K movies in Super 35mm mode and more.
Enhanced Workflow with Network Technologies including Connectivity to 5G Compatible Devices
The Alpha 1 has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with advanced connectivity options. It offers several features for fast, reliable file transfers. Industry’s fastest[xiii] built-in wireless LAN allows communication on 2.4 GHz and 5 GHz[xxix] bands with dual antennas to ensure reliable communications. 5 GHz includes 2x2 MIMO support (IEEE 802.11a/b/g/n/ac) offering 3.5 times faster wireless FTP transfer speed than the Alpha 9 II - a notable advantage for news and sports shooters who need to deliver with reliable speed. There is also a provided USB Type-C® connector to support fast data transfer when connected to a 5G mmWave compatible device such as Sony’s Xperia PRO and makes high-speed PC Remote (tethered) data transfer available for smooth handling of large image files. The Alpha 1 also has a built-in 1000BASE-T LAN connector for high-speed, stable data transfers, including remote shooting. FTPS (File Transfer over SSL/TLS) is supported, allowing SSL or TLS encryption for increased data security.
In addition to compressed and uncompressed RAW, the Alpha 1 includes efficient lossless compression with no quality degradation, Lossless Compressed RAW. There is also a new “Light” JPEG/HEIF image quality setting that results in smaller files than the “Standard” setting, allowing faster deliver for news and sports photographers who depend on speed. Along with a versatile range of RAW and JPEG formats, the Alpha 1 includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. Images shot on the Alpha 1 can be trimmed in-camera to a desired aspect ratio, size, or position for versatile usage.
The Alpha 1 is also compatible with a variety of apps, add-ons and tools. With Imaging Edge Mobile and Imaging Edge Desktop[xxx], professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. The Transfer & Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions or transfer the files to an FTP server from a mobile device. Desktop applications Catalyst Browse/Catalyst Preparexxvi allow professionals to browse and manage video clips shot by Sony’s camera. In addition, the Remote Camera Tool[xxxi] can remotely change camera settings and shoot from a computer connected via LAN cable and feature a number of refinements for the Alpha 1: faster transfer, touch response, dual slot and HEIF support, and more.
Reliable and Easy Operability
Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), an improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance[xxxii] that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and USB PD (Power Delivery) support, allowing higher power to be supplied from an external source so that users can record for extended periods with minimal internal battery usage.
A revised menu structure provides easier navigation, and touch-responsive menu operation offers fast, more intuitive control with Touch Focus and Touch Tracking on its 3.0 type 1.44 million-dot (approx.) LCD monitor. For easy customization, a subset of the camera’s shooting settings now changes according to the selected shooting mode, making it easier than ever to use different aperture, shutter speed and other settings for shooting stills and movies.
Pricing and Availability
The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in March 2021 for approximately $6,500 USD and $8,500 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
Also Announced: Sony Xperia PRO 5G Smartphone
The new Sony Xperia PRO 5G Smartphone, with an HDMI port, is great complement to the new a1, allowing video monitoring and 5G wireless transmission.
Watch the Announcement
[i] Compared to the BIONZ X imaging processing engine.
[ii] “Hi+” continuous shooting mode. In focus modes other than AF-C, effective at 1/125 sec. or higher shutter speed. In AF-C mode, effective at 1/250 sec. or higher shutter speed, and the maximum continuous frame rate will depend on the shooting mode and lens used. 20 fps max. when shooting Uncompressed or Lossless compressed RAW.
[iii] At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used.
[iv] As of January 2021, Sony survey. Among full-frame mirrorless cameras.
[v] As of January 2021, Sony survey. Among full-frame interchangeable-lens digital still cameras.
[vi] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.
[vii] [APS-C S35 Shooting] is fixed [Off] when shooting 4K 120p and 8K movies.
[viii] 10% image crop.
[ix] Sony internal tests.
[x] When recording with S-Log3. Sony internal tests.
[xi] Still images only.
[xii] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[xiii] As of January 2021, Sony survey. Among interchangeable-lens digital still cameras.
[xiv] Field of view is fixed at 33° and resolution is UXGA when selecting frame rate at 240 fps.
[xv] 3.5 times faster when compared against the Alpha 9 II.
[xvi] “Hi+” continuous shooting mode, compressed RAW, CFexpress Type A memory card. Sony tests.
[xvii] “Hi+” continuous shooting mode, CFexpress Type A memory card. Sony tests.
[xviii] At 20 frames per second, users can shoot up to 238 full-frame compressed RAW images or 400 full-frame JPEG images.
[xix] 50mm lens, infinity, -1m-1 diopter.
[xx] Accurate focus may not be achieved with certain subjects in certain situations.
[xxi] Shutter speed slower than 0.5 sec. cannot be set while continuous shooting. Tracking performance and max. aperture differs by settings and lenses.
[xxii] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.
[xxiii] Post-production editing and S&Q mode recording required. Data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100) fps or higher.
[xxiv] Sony internal tests with [Auto Power OFF Temp.] set to [High].
[xxv] Active Mode is not available for 8K recording.
[xxvi] Catalyst Browse™ version 2020.1 or later, Catalyst Prepare version 2020.1 or later are required.
[xxvii] 8K is not applicable.
[xxviii] Compatible recorders to be announced.
[xxix] 5 GHz communication may be restricted in some countries and regions.
[xxx] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 3.1 or later is required for compositing.
[xxxi] Remote Camera Tool version 2.3 or later is required.
[xxxii] Not guaranteed to be 100% dust and water resistant.
Sony is announcing something big next week. Mark your calendars for 10:00 AM EST on Tuesday, January 26th.
Don't forget to stop back here to place your preorders.
Just posted: Tamron 70-300mm f/4.5-6.3 Di III RXD Lens Review.
Need a small, light telephoto zoom lens? Does inexpensive (including a $50.00 instant savings) work? This one might have your name on it.
Just posted: Tamron 28-200mm f/2.8-5.6 Di III RXD Lens Review.
This is another solid Tamron Di III lens option.
This lens should be a big hit. From Sony:
Sony Electronics Launches Newest Addition to G Master™ Full-Frame Lens Series with the Lightweight and Compact 35mm F1.4 G Master™
The newest addition to the Sony G Master full-frame lens series features outstanding image quality and more in a compact design
SAN DIEGO, CA – January 13, 2020 – Sony Electronics Inc. today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series– delivering first-class image quality and beautiful bokeh in a compact and lightweight design. When paired with an E-mount camera body, the lens offers Sony’s industry-leading AF (autofocus) capabilities – perfect for a wide range of uses such as shooting landscapes, portraits and street photography, for both stills and video.
“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “With exquisite resolution and intelligent focusing technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”
Outstanding Resolution In A Compact Lens
Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, beautiful bokeh, and precise focusing performance to a compact lens that fits comfortably in the palm of your hand, weighing just 18.5 ounces (524 grams) and measuring 3 inches dia. x 3 7/8 inches (76 mm dia. x 96 mm) with a filter diameter of F67mm. The FE 35mm F1.4 GM features advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain excellent resolution throughout the image area. Thanks to an ED glass element and other optical refinements, the new FE 35mm F1.4 GM performs well in difficult lighting by effectively suppressing chromatic aberration and purple fringing for breathtaking results.
The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a compact lens. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh – a signature characteristic of Sony’s G Master lens lineup.
Two innovative XA elements contribute to impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 10.6 inches (27cm) with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.
Advanced Focus For Enhanced Imagery
Two of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking - resulting in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision while minimizing vibration and noise for fast, smooth and silent AF performance.
Advanced focusing can also be achieved when shooting at a high frame rate.
Linear Response MF ensures the focus ring responds to subtle control when focusing manually and is ideal for creative focusing effects when shooting video. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.
Professional Control And Reliability
The FE 35mm F1.4 GM offers full professional control including an aperture ring with switchable click stops, a customizable focus hold button and a focus mode switch that all support smooth, efficient operation. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to both photographers and videographers.
When mounted to an APS-C or Super 35 camera, the compact and lightweight FE 35mm F1.4 GM can be used as a standard lens equivalent to 52.5mm full-frame equivalent angle of view, making the it the perfect choice for creating videos. Additional video advantages include the de-clickable aperture, fast linear AF and linear response manual focus.
The FE 35mm F1.4 GM features a dust and moisture resistant[i] design and a fluorine front element coating that repels water, oil and other contaminants.
[i] Not guaranteed to be 100% dust and waterproof.
Pricing And Availability
The new FE 35mm F1.4 GM will be available in February and will be sold for approximately $1,399.99 USD and $1,899.99 CAD.
Just posted: Sigma 85mm f/1.4 DG DN Art Lens Review.
You are going to like this lens.
This lens is an impressive performer and a member of my personal kit. Here are some comparisons:
Here is a Canon EOS R5 vs. Canon EOS R resolution and sharpness comparison.
The Canon RF 50mm F1.2 L USM Lens compared to the Canon RF 50mm F1.8 STM Lens? Again, the F1.2 lens takes the wide open win. The price difference? No contest.
The Canon RF 50mm F1.2 L USM Lens compared to the Sigma 50mm f/1.4 DG HSM Art Lens at f/1.4? The Sigma lens puts up a good fight in the center of the frame, but the Canon lens rules the mid and peripheral areas of the frame.
What is your guess for the outcome of the Canon RF 50mm F1.2 L USM Lens vs. Zeiss Otus 55mm f/1.4 Lens matchup at f/1.4? I'll give the Canon lens the win in the center of the frame and the periphery appears to be a draw. The price difference combined with the AF difference? No contest for most.
Need a small, light telephoto zoom lens? Oh, and inexpensive? This one might have your name on it.
Check out the Tamron 70-300mm f/4.5-6.3 Di III RXD Lens and Tamron 70-300mm f/4.5-6.3 Di III RXD Lens comparison (note that I'm fixing the Tamron 200mm f/5.6 top crop that is shifted).
Did Tamron create a miraculous superzoom? That answer is coming in the full review. In the meantime, create some comparisons, starting with the Tamron 28-200mm f/2.8-5.6 Di III RXD Lens compared to Sony FE 24-240mm f/3.5-6.3 OSS Lens. Be sure to view the long end comparison.
From OM Digital Solutions Americas, Inc.:
Launch of OM Digital Solutions Corporation
Tokyo, Japan, January 5, 2021 – We are pleased to announce that OM Digital Solutions Corporation commenced operations on January 1, 2021. OM Digital Solutions Corporation will continue to provide consumer products that have previously been manufactured and sold by Olympus.
Shigemi Sugimoto, the former Imaging Head for Olympus, has been appointed Representative Director and President of OM Digital Solutions Corporation. Under a new organizational structure, with Management, Research and Development, Manufacturing, and Sales departments operating as one, we will endeavor to further improve our services and enhance our product lineup for all those who love our brands, including OM-D, PEN, and Zuiko.
Message from Shigemi Sugimoto
“As of January 1, 2021, we advanced as OM Digital Solutions Corporation. In recent years, digitalization has accelerated in response to changes in the marketplace and technological advancements, revolutionizing the industry. A sense of value is critical to the consumer, and we believe that which is ultimately being sought right now is a more satisfying, fulfilling life.
During our business as the Imaging Division of Olympus, we contributed to society by developing and marketing products such as cameras, audio recorders, and binoculars. With the camera business, we applied innovative philosophies when developing our products. In the film era, we succeeded with the development of the unprecedented compact, lightweight design of the OM series of 35mm SLR cameras. We have inherited this passion and development philosophy in the digital age, leading to the Micro Four Thirds standard, and the progression to the mirrorless OM-D series. In addition, we developed precision optics and superior camera equipment utilizing groundbreaking technologies, including lens groups with high optical performance, world-class image stabilization, and the High-Res Shot function, delivering high-resolution imaging to photographers everywhere.
It is our manufacturing capabilities that have supported this business. This was accomplished through forward-looking insight, a challenging spirit, and close relationships with our manufacturing operations. As OM Digital Solutions Corporation, we will continue to launch innovative products in existing business areas such as cameras, audio recorders, and binoculars, while combining our inherited manufacturing capabilities with state-of-the-art digital technologies, to provide new solutions that stretch beyond the boundaries of existing products on the market.
The launch of this new company brings together a more focused and flexible organizational structure. Moving forward, this will allow the freedom to explore new business opportunities, enabling us to contribute to society with more passion than ever.”
Background of New Company Name
There are two key values behind the company name, "OM Digital Solutions”. "OM" is legendary, a piece of history that articulates our identity. In the 1970s, the Olympus OM System was developed to overcome the three obstacles that had faced SLR cameras at the time: their large size, their heavy weight, and the loud sound and shock caused by shutter operation. Olympus reduced the shutter shock and made the cameras more compact and lightweight, all while maintaining the highest level of performance. Olympus pursued drastic size and weight reductions to allow the camera to fit comfortably in one's hand and was able to accomplish this thanks to the uncompromising attitude towards design and manufacturing.
The letters “OM” in the company name, embody the position of always challenging difficult situations, and developing new products and technologies. In the digital era, “OM” has been reborn as “OM-D”, and it is leading our imaging brand as the prominent mirrorless camera line.
"Digital Solutions" incorporates our corporate direction and determination towards the future of challenging the digital domain; both the carefully cultivated imaging-related business and expanding beyond boundaries. We take pride in manufacturing products that meet and exceed market demands.
OM Digital Solutions Corporation is a state-of-the-art business that challenges preconceived notions and provides solutions for professionals and consumers, allowing them to lead fuller, richer lives.
Business Launch Date: January 1, 2021
Company Name: OM Digital Solutions Corporation
49-3 Takakura-machi, Hachioji-shi, Tokyo 192-0033, Japan
Daiwa Sasazuka Tower, 1-50-1 Sasazuka, Shibuya-ku, Tokyo 151-0073, Japan
Shin-Osaka Brick Bldg., 1-6-1 Miyahara, Yodogawa-ku, Osaka-shi, Osaka 532-0003, Japan
Shigemi Sugimoto (Representative Director and President)
Business Operations Operations involving the manufacture and sale of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, IC recorders, and other audio products
Company names and product names contained in this notice are trademarks or registered trademarks of their respective companies.
This is not the largest list we've seen from Tamron, but there are some good lens options on the short list.
|Tamron 70-200mm f/2.8 Di VC USD G2 Lens||$100.00||B&H | Adorama | Amazon|
|Tamron 70-300mm f/4.5-6.3 Di III RXD Lens||$50.00||B&H | Adorama | Amazon|
|Tamron 150-600mm f/5-6.3 Di VC USD G2 Lens||$100.00||B&H | Adorama | Amazon|
|Tamron 20mm f/2.8 Di III OSD Lens||$50.00||B&H | Adorama | Amazon|
|Tamron 24mm f/2.8 Di III OSD Lens||$50.00||B&H | Adorama | Amazon|
|Tamron 35mm f/1.4 Di USD Lens||$50.00||B&H | Adorama | Amazon|
This is a solid performing lens. The primary comparison I wanted to see was this one:
Why are the center details rendered smaller by the Sigma lens? Strong pincushion distortion is the cause. When you see the price difference, you will lose at least most of that concern.