Sony News (Page 9)

Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sigma 35mm f/2 DG DN Contemporary Lens page.

Comparing the Sigma Lens to the Sony FE 35mm f/1.8 Lens is a good start.

Here is the Sigma Lens compared to the Tamron 35mm f/1.8 Di VC USD Lens.

Here is the Sigma Lens compared to the Canon RF 35mm F1.8 IS STM Macro Lens. Use your visualization skills to discern between the differing camera resolutions.

And, here is the Sigma Lens compared to the Canon EF 35mm f/2 IS USM Lens.

The Sigma 35mm f/2 DG DN Contemporary Lens is in stock at B&H | Adorama | Amazon USA

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Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sigma 35mm f/1.2 DG DN Art Lens Review.

The Sony FE 35mm f/1.4 GM Lens will be an interesting comparison, but the Sigma 35mm f/1.2 DG DN Art Lens comparison with the Sony FE 35mm f/1.4 ZA Lens is available now.

The Sigma 35mm f/1.2 DG DN Art Lens is in stock at B&H | Adorama | Amazon USA | WEX

Rent the Sigma 35mm f/1.2 DG DN Art Lens from Lensrentals.

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Just posted: Sony FE 50mm f/1.4 ZA Lens Review.

This is a very sharp lens.

The Sony FE 50mm f/1.4 ZA Lens is in stock or available for order at B&H | Adorama | Amazon USA | WEX

Rent the Sony FE 50mm f/1.4 ZA Lens from Lensrentals.

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Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sony FE 50mm f/2.8 Macro Lens page.

Save $50.00 instantly: the Sony FE 50mm f/2.8 Macro Lens is in stock and on sale at B&H (used – save an additional $100.00)| Adorama | Amazon USA

Rent the Sony FE 50mm f/2.8 Macro Lens from Lensrentals.

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Very interesting announcement from DJI:

DJI Reinvents The Drone Flying Experience With The DJI FPV

Breakthrough Drone Technology Offers Immersive, Cinematic Flight Experience And Intuitive New Single-Handed Motion Controller

March 2, 2021 – DJI, the global leader in civilian drones and?creative camera?technology, today launched an entirely new type of drone with an intuitive, immersive flight experience never available until now. DJI FPV combines the first-person view and high-speed performance of racing drones, the cinematic camera sweep of traditional drones, the safety and transmission technology of DJI’s leading consumer drones, and an optional innovative single-handed motion controller that allows pilots to control the drone with just hand movements. DJI FPV creates a new drone category, and opens up new worlds of possibilities for content creators and drone fans from beginners to experts alike.

“DJI has been redefining what drones can do since our company began in 2006, and as we celebrate our 15-year anniversary this year, we honor that heritage of innovation by redefining what drone flight can be with DJI FPV,” said Ferdinand Wolf, Creative Director, DJI Europe. “Right out of the box, DJI FPV combines the best available technology for a hybrid drone like no other. It can fly like a racer, hover like a traditional drone, accelerate like a homebuilt project and stop faster than any of them. DJI FPV lets the world experience the absolute thrill of immersive drone flight without being intimidated by the technology or spending hours building a system from scratch. We can’t wait for the world to try it.”

The DJI FPV ecosystem includes the drone, goggles, a dedicated remote controller, and a new intuitive motion controller option that steers the drone based on the movement of your hand. The drone features high-performance motors for incredible speeds, an intuitive user interface and the latest safety features for greater control. The new FPV system lets pilots see from the drone’s perspective in low-latency high definition thanks to O3, the third iteration of DJI’s proprietary OcuSync technology. Its unmatched reliability and transmission range help pilots capture ultra-smooth and stable 4K video at 60 fps with the assistance of RockSteady electronic image stabilization.

Amateur and professional pilots alike can explore the skies with confidence with the assistance of three distinct flight modes designed for all skill levels and to get pilots accustomed to the system. DJI FPV’s advanced safety features include a new Emergency Brake and Hover feature to help make flying safer and less intimidating for new users, as well as DJI’s suite of industry-leading safety solutions, including GPS-based geofencing to advise pilots of airspace restrictions and potential hazards, and an ADS-B receiver system to warn pilots when other manned aircraft are nearby. In many jurisdictions, drone pilots flying with FPV goggles must be accompanied by a visual observer to watch for airspace hazards. Always fly safely and responsibly, and be sure to understand and follow the legal requirements for flight.

A Flight Experience For Every Skill Level

DJI FPV is the first integrated FPV drone that allows pilots from beginners to professionals to choose from multiple flight modes to match their skill level:

• Normal (N) Mode: During N mode operation, DJI FPV operates similar to other DJI drones, hovering in place with the use of GPS and/or visual positioning systems (VPS) on the bottom of the drone. The most approachable flight mode, N mode allows for obstacle detection sensors on the front to be activated to warn when obstacles are near and slow down. Pilots are tasked with maneuvering the drone away from any detected obstacles.
• Manual (M) Mode: Take full control over the drone with M mode which is designed for more experienced users. While in M mode, all sensors and hovering features are disabled.
• Sport (S) Mode: A new hybrid blend of M and N mode, S mode offers some of the dynamic movement capabilities that come with M mode along with some of the key safety features of N mode. S mode is the middle step between the three modes and developed to give pilots more room to explore their skills as they get accustomed to FPV flight.

While in the air, pilots can also use a suite of safety features that make flying not only a memorable experience, but a safe one as well. A dedicated Emergency Brake and Hover feature is available in all flying modes to make the drone stop and hover in place at any time during flight. Obstacle detection sensors can be activated while operating in N mode, which will alert pilots of any detected obstacles and automatically slow down the aircraft. Visual Positioning Sensors (VPS), along with an auxiliary light on the bottom of the aircraft are also available to assist in smooth takeoffs and landings. Failsafe Return to Home is another important feature that will bring the drone back to its home point automatically with a press of a button or in the event that transmission signal is lost. The ADS-B receiver system provides audio and visual notifications to the pilot via the FPV Goggles when traditional aircraft such as airplanes or helicopters equipped with ADS-B transmitters are in the vicinity.

Immerse Yourself In The Experience of Flying

DJI FPV lets you see the world in a new way using the absolute latest in HD transmission technology. Pilots can see a crystal-clear, long-range, low-latency feed from the DJI FPV aircraft while wearing the DJI FPV Goggles V2. State-of-the-art racing motors offer high-speed action during flights, and the O3 transmission system offers unmatched reliability. The new motors bring a heart-racing experience to the system with a max speed of 140 kph (87 mph) and a max acceleration of 0-100 kph (0-62 mph) in just two seconds. O3 transmission is the next step in FPV transmission technology. It offers a 10km1 transmission range, auto-switching dual-frequencies, a high bitrate of 50 Mpbs, and state-of-the-art anti-interference methods to ensure a reliable feed. Announced in 2019, the DJI HD transmission system brought the world’s first low-latency, HD digital feed to the market. The new DJI FPV system uses that same technology to bring a crystal-clear image to the goggles with ultra-low latency. Pilots can choose from several different viewing options, including:

• High-Quality Mode: See the world in 1440x810p in either 60 fps with a wider 142° Field of View (FOV), or 50 fps with 150° FOV. In this mode, latency is as low as = 40 ms.
• Low-Latency Mode: In this mode, pilots activate high frame rates for a more cinematic look to signal latency is decreased to = 28 ms. Resolution is 1440×810p 120 fps with a 142° FOV or 100 fps at 150° FOV.
• Audience Mode: Share the pilot’s perspective in audience mode, which connects up to eight additional goggle sets to the pilot’s view so even onlookers can experience the flight.

Incredible Flight Performance, Breathtaking Footage

Not only does DJI FPV offer incredible flight performance, it can also capture dynamic, cinematic footage you’ll want to share with the world. The integrated 4K/60fps 120 Mbps camera is on a single-axis gimbal, providing stability during intricate maneuvers while rotating vertically for unique angles. Additionally, RockSteady stabilization technology smooths shaky footage and eliminates the rolling shutter effect when filming fast-moving scenes. Advanced distortion correction software can remove the warped and unappealing fish-eye look common in FPV footage. Pilots can record footage in 4x Slow Motion in 1080p and 120 fps to relive epic moments in every detail. Footage can now be stored in H.265 or H.264 which uses less space on the memory card but preserves fine details during compression.

Educational Tools And An Updated DJI Fly App To Accelerate Learning

Supported by a wealth of interactive and realistic tools, pilots will be up in the air quickly with confidence. DJI FPV uses the latest version of the DJI Fly app, which now includes detailed tutorials on how to operate DJI FPV. The newly developed DJI Virtual Flight App is a free simulator app2 that familiarizes new pilots with drone flying movements in an easy, fun and risk-free environment. The simulator allows pilots to fly the DJI FPV drone in various settings using the dedicated controller.

DJI Care Refresh

DJI Care Refresh is now available for DJI FPV. For an additional charge, DJI Care Refresh 1-Year Plan offers comprehensive coverage as well as up to two replacement units within one year. The two-year plan provides three replacement units in two years and extends the original warranty period by one more year. Receive your replacement even sooner with DJI Care Refresh Express. DJI Care Refresh also includes exclusive VIP after-sales support and free two-way shipping. DJI Flyaway Coverage is not available for this product. For a full list of details, please visit: https://www.dji.com/service/djicare-refresh.

Price and Availability

DJI FPV is available for purchase today from store.dji.com and from authorized retail partners. DJI FPV can be purchased in several options. The standard DJI FPV Combo includes the FPV drone, remote controller 2, FPV Goggles V2, all required cables and one battery for the retail price of $1,299. The DJI FPV Fly More Kit is also available, which includes two additional Intelligent Flight Batteries and the dedicated charging hub for the retail price of $299. The optional Motion Controller is sold separately and can be purchased for the price of $199.

Orders

The DJI FPV is in stock at B&H and Adorama.

Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sony FE 50mm f/1.4 ZA Lens Review page.

At this point in time, it is surprising that Sony has not introduced a G Master version of this popular focal length and aperture combination. After seeing the results from the ZA 50 f/1.4 lens, sharp realization is that a GM version introduction has low urgency.

Sony FE 50mm f/1.4 ZA Lens compared to Canon RF 50mm F1.2 L USM Lens

Sony FE 50mm f/1.4 ZA Lens compared to Sigma 50mm f/1.4 DG HSM Art Lens

Sony FE 50mm f/1.4 ZA Lens compared to Sigma 40mm f/1.4 DG HSM Art Lens

Sony FE 50mm f/1.4 ZA Lens compared to Sony FE 135mm f/1.8 GM Lens (an extremely sharp lens)

Sony FE 50mm f/1.4 ZA Lens compared to Zeiss Otus 55mm f/1.4 Lens

The Sony FE 50mm f/1.4 ZA Lens is in stock or available for order at B&H | Adorama | Amazon USA | WEX

Rent the Sony FE 50mm f/1.4 ZA Lens from Lensrentals.

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From Sony:

New Alpha 7S III Firmware Update Includes S-Cinetone™

SAN DIEGO, CA – February 24, 2021 – Sony Electronics Inc. today announced a new firmware update for the Alpha 7S III (Version 2.00) that allows users to utilize S-Cinetone, which is inspired by the color science used in Sony’s flagship VENICE cinema camera.

S-Cinetone delivers natural mid-tones, plus soft colors and gorgeous highlights that are essential to create a cinematic look. The new firmware also includes an update on Active Mode with 5-axis optical in-body stabilization.

The new firmware is available to download for free HERE.

From Sigma:

New Products Release of Sigma 28-70mm F2.8 DG DN Contemporary

SIGMA America announces 28-70mm F2.8 DG DN | Contemporary Lens

Introducing The world’s smallest F2.8 standard zoom for mirrorless systems

February 24, 2021 Ronkonkoma, NY - SIGMA Corporation of America is pleased to announce the pricing and availability of the new 28-70mm F2.8 DG DN | Contemporary lens which has just been announced worldwide by Sigma Corporation. This ultra-compact fast-aperture standard zoom lens for Sony E-mount and L-mount cameras from SIGMA, Leica and Panasonic will be available in the US through authorized dealers on March 12, 2021 with an MSRP of $899.

Click here to find authorized online and in-store dealers

C | Contemporary

SIGMA 28-70mm F2.8 DG DN

Exclusively for mirrorless cameras|Compatible with full-frame cameras

Smart and nimble. The new standard mirrorless zoom.

Design based on SIGMA’s Art line, with the same uncompromising optical performance

A lightweight and compact body – ideal for day-to-day use

Superb build quality with exceptional attention to detail that provides an exceptional user experience

Supplied accessories: Petal Type Lens Hood (LH706-01)

Available mount: L-Mount, Sony E-mount

* The appearance and specifications of the product are subject to change.

*This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

* L-Mount is a registered trademark of Leica Camera AG.

#SIGMA #SIGMA2870mmContemporary #SIGMAContemporary #SIGMADGDN

SIGMA sets a new standard in large-aperture mirrorless zoom lenses

The SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture, and a lightweight and compact body. The design of the 28-70mm F2.8 DG DN | Contemporary is based on the existing 24-70mm F2.8 DG DN | Art, but with a focal range starting at 28mm, making the lens body significantly smaller and lighter while maintaining superb optical performance. It is the smallest and lightest lens in its class*. Remaining true to the Contemporary line's core concept of maintaining an optimal balance between optical performance and lens size, this new optic delivers professional quality results in a body small enough to take on a casual outing.

In addition to prioritizing portability, SIGMA’s optical engineers introduced a new combination of coatings and structural elements that make this standard zoom well-equipped for use in a wide range of shooting environments. Likewise, the latest production and manufacturing techniques were employed to ensure exceptionally high build quality.

The 28-70mm F2.8 DG DN | Contemporary introduces another fast, high-performance, large-aperture zoom lens to SIGMA’s mirrorless line-up, offering a more compact alternative to the existing 24-70mm F2.8 DG DN | Art.

* As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: SIGMA, as of February 2021)

[Key features]

Design based on SIGMA’s Art line, with the same uncompromising optical performance

The optical design of the SIGMA 28-70mm F2.8 DG DN | Contemporary is based on the 24-70mm F2.8 DG DN | Art, which is renowned for its outstanding optical performance throughout its zoom range. True to the Contemporary line's core concept, the 28-70mm F2.8 DG DN | Contemporary was developed to offer the right balance of performance and portability, and as such, this large-aperture standard zoom delivers outstanding image quality that rivals Art line lenses in a body light enough for day-to-day use. Building on state-of-the-art technology, the 28-70mm F2.8 DG DN | Contemporary has an advanced optical design that includes three aspherical, two FLD, and two SLD elements. Despite using fewer elements in total than the 24-70mm F2.8 DG DN | Art, the design results in a thorough correction of axial chromatic aberration and sagittal coma aberration, which cannot be corrected in-camera, allowing users to create images that are uniformly sharp from the center to the edges of the frame. Along with its anti-ghosting design, the use of Super Multi-Layer Coating and Nano Porous Coating means well-controlled flare for high-contrast results in backlit conditions. It also features a water and oil repellant coating on the front side of the lens.

In short, the SIGMA 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects in a range of shooting conditions.

·Comparison of the two optimal solutions to standard zoom lenses with F2.8 brightness throughout the zoom range.

With the addition of the new 28-70mm F2.8 DG DN | Contemporary, SIGMA now provides two optimal solutions of standard F2.8 zoom lens for mirrorless cameras ? the new 28-70mm F2.8 DG DN | Contemporary achieves remarkable portability and offers the same optical performance, as the existing 24-70mm F2.8 DG DN | Art which is for pro-use with the highest levels of performance throughout its focal range.

A lightweight and compact body – ideal for day-to-day use

Being slightly less wide-angle than the 24-70mm F2.8 DG DN | Art has allowed a significant reduction in the size of the 28-70mm F2.8 DG DN | Contemporary lens body. In order to fit with the design concept of the Contemporary line, which balances performance with portability, the new lens features a simpler dust- and splash-proof structure and smaller switches. This makes it the smallest and lightest lens in its class*.

The new lens features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance.

The 28-70mm F2.8 DG DN | Contemporary weighs in at 470g, and when attached to the SIGMA fp, the entire setup is 890g. The supreme portability afforded by a camera system that weighs less than 1kg gives photographers a huge amount of freedom and flexibility to achieve their creative vision. It’s also a perfect combination for filmmakers looking for a high-performance, lightweight, easy-to-handle camera system that works well with a gimbal and other accessories.

A large-aperture, standard zoom lens that is light and small enough for casual outings, the 28-70mm F2.8 DG DN | Contemporary will open up new photographic possibilities for better and more creative results.

* As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: SIGMA, as of February 2021)

Superb build quality with exceptional attention to detail that provides an exceptional user experience

With priority given to optimal portability, the body of the SIGMA 28-70mm F2.8 DG DN | Contemporary consists primarily of lightweight parts. While conventional wisdom states that it is more difficult to ensure processing accuracy for plastic parts than metal parts, there has been no compromise whatsoever on build quality for the 28-70mm F2.8 DG DN | Contemporary. One reason for this is that it uses a type of polycarbonate called TSC (Thermally Stable Composite), which has a comparable level of thermal shrinkage to aluminum. This helps reduce differences between the thermal shrinkage of the metal and non-metal parts, ensuring stable levels of performance even in an environment with extreme temperature changes. The use of polycarbonates in the construction of zoom and focus rings can make their operation feel less premium, but with careful treatment to the precision of these parts and adjusting the movement with the lubricant appropriately, the rings offer a precise action with an exceptionally high-quality feel.

What allows us to achieve these precisely produced parts and such premium aesthetics is the impressive standard of manufacturing technology and rigorous quality control we have at the SIGMA Aizu Factory.

The SIGMA 28-70mm F2.8 DG DN | Contemporary offers a new and improved photographic experience for mirrorless users who require a fast aperture standard zoom lens. Its premium, intuitive build makes it as exciting to use the lens as it is to see the incredible images it can produce, inspiring you to start achieving your creative potential.

[Additional features]

• Lens construction: 16 elements in 12 groups, with 2 FLD elements, 2 SLD elements and 3 aspherical elements
• Internal focusing
• Compatible with high-speed autofocus
• Stepping motor
• Compatible with lens-based optical correction * Function available on supported cameras only. Available corrections may vary depending on the camera model.
• Nano Porous Coating
• Super Multi-Layer Coating
• Water and oil repellent coating (front element)
• Focus Mode Switch
• Support DMF, AF+MF
• Petal-type lens hoodSimple dust- and splash-proof design
• Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
• Designed to minimize flare and ghosting
• Every single lens undergoes SIGMA's proprietary MTF measuring system "A1"
• 9-blade rounded diaphragm
• High-precision, durable brass bayonet mount
• ‘Made in Japan’ craftsmanship

[Key specifications] The figures below are for L-mount.

Lens construction: 12 groups, 16 elements (2 FLD elements, 2 SLD elements, 3 aspherical elements) |Angle of view: 75.4°-34.3°|Number of diaphragm blades: 9 (rounded diaphragm) |Minimum aperture: F22|Minimum focusing distance: 19 (W)-38 (T)cm / 7.5-15.0in.|Maximum magnification ratio: 1:3.3 (W) - 1:4.6 (T)|Filter size: f67mm|Maximum dimension x length: f72.2mm×101.5mm / f2.8-4.0in.|Weight: 470g / 16.6oz.

[Barcode]

L-Mount: 085126 592691

Sony E-mount: 0085126 592653

[Accessories: Supplied] Name of product / barcode

Lens Hood LH706-01: 0085126 939021

[Accessories: Optional] Name of product / barcode

SIGMA USB DOCK UD-11: for L-Mount 0085126 878696

SIGMA WR CERAMIC PROTECTOR 67mm: 0085126 931803

SIGMA WR PROTECTOR 67mm: 0085126 930943

SIGMA PROTECTOR 67mm: 0085126 931070

SIGMA WR UV FILTER 67mm: 0085126 930684

SIGMA WR CIRCULAR PL FILTER 67mm: 0085126 930813

Orders

Order the Sigma 28-70mm F2.8 DG DN DN Contemporary Lens from B&H.

From Rode:

Introducing the Wireless GO II – Next Generation Wireless Audio From RØDE

The world's smallest and first truly wireless microphone has been reborn. Meet the RØDE Wireless GO II, a new ultra-compact and extremely versatile dual channel wireless microphone system. Offering the same pocket-sized form factor and professional sound quality as the best-selling Wireless GO, with a host of incredible new features making it even more powerful and flexible, this is next generation wireless audio from RØDE.

The original Wireless GO, released in 2019, revolutionised audio for content creators. With its innovative form factor, unique clip ‘n’ go versatility, and in-built microphone offering truly wireless recording for the first time, it changed the way creators captured sound for video.

The Wireless GO II offers all of these features and much more, including dual channel recording, universal compatibility with cameras, mobile devices and computers, extended range and improved transmission stability, and on-board recording capabilities. Wireless audio has changed again.

Get more information and order the Rode Wireless GO II at B&H where "Shipping will begin Wed Feb 24."

From Sony:

Sony Electronics Launches FX3 Full-Frame Camera for Cinematic Look and Enhanced Operability for Creators

Sony's Most Compact and Lightweight Cinema Line Camera for Creators Who Strive for New Cinematic Freedom

FX3 Product Highlights:

• Compact and lightweight body design with high operability for hand-held shooting, gimbal and drone-mounted work
• Multiple 1/4-20 UNC threaded mounting points to easily attach compatible accessories
• Detachable XLR handle unit with two XLR/TRS audio inputs and one 3.5mm stereo jack
• S-Cinetone™ look – inspired by the color science of the digital cinema camera VENICE – which is also used in FX9 and FX6 Cinema Line cameras
• Built-in cooling fan enables effective heat dissipation to support uninterrupted 4K 60p recording[i]
• Records up to 4K 120p[ii]
• 10.2 megapixel[iii] full-frame back-illuminated CMOS Exmor R™ sensor and BIONZ XR™ image processing engine
• Ultra-high sensitivity with ISO expandable to 409,600 for very low light conditions and 15+ stops of dynamic range[iv]
• Fast Hybrid AF (Autofocus), Touch Tracking (real-time tracking) and Real-time Eye AF, also used in other Alpha™ cameras
• 5-axis in-body image stabilization with “Active Mode”[v] supports handheld movie shooting

SAN DIEGO, CA – February 23, 2020 – Sony Electronics Inc. today announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha™ brand mirrorless cameras to make Sony’s coveted cinematic look accessible to more creators.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability in a camera that is accessible to early-career creators, as well as suitable to be used alongside Sony’s VENICE, FX9 and FX6 cameras. The new model provides outstanding image quality and usability for small scale and one-person shooting. The FX3 boasts industry-leading autofocus capabilities, 5-axis in-body image stabilization with Active modev, handheld shooting design and advanced heat dissipation for extended recording times. All this is combined in a compact, lightweight body that provides the performance and mobility to meet the growing demands of today’s content creators.

“The FX3 is the perfect tool for content creators looking to enter the world of cinematography,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “It combines everything our customers love about Sony’s video capabilities in our Alpha lineup with a new body optimized for videography. We are excited to add to Sony’s Cinema Line and continue to support the world’s creators with the best tools possible.”

Cinematic Look

The FX3 boasts Sony’s industry-leading image sensor technology to achieve high processing speeds and outstanding image quality. The full-frame, back-illuminated Exmor R CMOS sensor (approximately 10.2 effective megapixel count for video recording and approximately 12.1 effective megapixels count for stills) and the BIONZ XR image processing engine team up to ensure high sensitivity with low noise. The standard ISO range is 80 to 102,400 (expandable to 409,600when shooting video), and dynamic range is an impressively wide 15+ stopsiv.

In response to a growing need for more expressive depth, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using the S-Cinetone color matrix. Inspired by the color science used in Sony’s flagship VENICE camera, S-Cinetone delivers natural mid-tones, plus soft colors and smooth highlights that are essential to create a cinematic look.

Creators can record in 4K at up to 120 frames per secondii. Extraordinarily smooth slow-motion imagery[vi] (up to 5x) at QFHD (3840 x 2160) resolution with autofocus provides new expressive capability.

Designed for Comfortable Solo-Shooting

Our most compact and lightweight Cinema Line camera is ideal for handheld shooting, gimbal and drone-mounted work. It weighs just 1.58 lbs. (715 g), including the battery and memory cards, and the body is only 5.11 in x 3.33 in x 3.06 in (77.8 mm x 129.7 mm x 84.5 mm). The camera grip has been carefully designed to provide optimum flexibility, stability and comfort for long shoots.

Designed for mobility and efficiency, the FX3’s body features five 1/4-20 UNC threaded mounting points to easily attach compatible accessories while remaining light enough for handheld shooting and making it easy to set up and carry. The supplied XLR handle securely attaches to the body via the Multi Interface Shoe without any special tools and provides three additional threaded mounting points for accessories. Optional accessories such as external monitors, recorders, wireless microphones, or other add-ons can be securely attached.

To enable 4-channel 24-bit audio recording, the supplied XLR handle includes two balanced XLR/TRS audio inputs and an additional 3.5mm stereo 2-channel jack. With an optional XLR or TRS microphone connected, the XLR adaptor on the handle takes care of the A/D (Analogue to Digital) conversion and DSP (Digital Signal Processing), and transfers the digital audio data directly to the camera for outstanding audio quality. Because the XLR adaptor is integrated into the handle and does not require any additional cables or batteries, it offers easy set up. If the handle is not being used, the FX3 includes a 3.5mm stereo mic input on the camera body.

The FX3 provides Fast Hybrid autofocus (AF) by using the 627 points[vii] focal plane phase-detection system during movie recording. The camera is further enhanced with Touch Tracking (Real-Time tracking) where simply touching the desired subject on the monitor screen initiates auto focus and tracking on that subject. Precise and smooth focus is maintained with Real-time Eye AF – technology that pinpoints the eye even when subjects are looking down or up at steep angles. Additionally, other AF features have been included and refined in response to feedback from professional users, including AF Transition Speed, AF Subject Shift Sensitivity, intuitive control and AF support when focusing manually. These AF features have been implemented in the FX3 to ensure stable, flexible and precise focusing in any situation and are easy to operate for solo shoots.

The FX3 features 5-axis optical in-body image stabilization – highly effective for handheld shooting. A high precision stabilization unit and gyro sensors have made it possible to provide an Active Modev that is dedicated to movie shooting in each format, including 4K. In-body image stabilization means that effective stabilization can be achieved with a wide range of E-mount lenses, including those that do not include stabilization on their own. Alternately, the FX3 records image stabilization metadata that can be adjusted during post-production using Catalyst Browse/Prepare[viii].

Expandability and Operability for Content Creators

Operability

FX3 was designed to optimize professional operability. The controls frequently used in movie shooting such as ISO, iris, and white balance adjustment are located on the grip and on the top of the body for easy access. In addition, 140 functions assignable to 15 custom keys allow for ultimate efficiency.

The zoom lever located on the top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses – reducing the number of lenses required for many projects. This lever also enables smooth zooming that is difficult for manual zoom-ring control.

Recording lamps (tally) are provided on the top, front and back of the camera, so that the operator and talent can easily confirm recording. A side-opening vari-angle touch-panel LCD monitor allows for easy operation and is suitable for gimbal-mounted shots, complicated angles, handheld operation and more. Flexible Exposure Mode allows the FX3 to have a similar Auto/Manual switch operation as other FX series cameras for iris, shutter speed and ISO, which can be set independently.

Reliability

Creators need more than just refined features and performance; they also need reliability and durability. The FX3 combines a fan for active cooling with effective heat dissipation resulting in uninterrupted 4K 60p recording without thermal shutdowni. The newly developed fan provides high-efficiency cooling by drawing air into the camera via the bottom panel and exhausts via the side.

The new camera also features a dust and moisture resistant design[ix] and durable magnesium alloy chassis. Moreover, USB PD (Power Delivery) supports fast charging[x] for uninterrupted recording.

Expandability

The FX3 is compatible with several recording functions including S-Log3 gamma and S-Gamut3.cine, which record in a high dynamic range and wide color gamut. It also supports internal recording in XAVC S™ (MPEG-4 AVC/H.264 Long GOP) and XAVC S-I (MPEG-4 AVC/H.264 Intra) formats in 4K (QFHD) and FHD, and XAVC HS™ (MPEG-H HEVC/H.265, 4K only) format. 4K 60p video in 10-bit 4:2:2 or 16-bit RAW format[xi] can be output to an external device via the FX3 full-size HDMI Type-A jack.

The FX3 also offers two fast, future-oriented media slots that contribute to unprecedented shooting freedom by being compatible with either CFexpress Type A or SDXC cards. The same data can be simultaneously recorded to both cards for backup and a “relay” mode will automatically switch to the second media card when the first media card becomes full during recording.

The new camera has been developed with advanced connectivity features to better assist professional creators with high-speed wireless LAN functionality (2.4 GHz or 5 GHz band[xii]) and wired LAN connection via a compatible USB-to-Ethernet adaptor. The FX3 supports video and still file transfers to a specified remote FTP server. This FX3 also allows for remote shooting from a PC using the Imaging Edge Desktop™ application’s “Remote” function via Wi-Fi, or Superspeed USB 5Gbps connection over USB Type-C® terminal.

About Cinema Line

Cinema Line is a series of cameras that have a filmic look – cultivated from Sony’s long experience in digital cinema production – plus enhanced operability and reliability that respond to the wide variety of creators’ high demands.

Cinema Line includes the digital cinema camera VENICE, highly acclaimed in the feature and episodic production industry, the professional camera FX9, which is popular for documentary and drama production and the FX6, for grab and shoot action and content creation. With the addition of the new FX3, the most compact camera in the series, Sony offers a true line up of versatile creative tools for all types of visual storytellers.

Pricing and Availability

The new FX3 full-frame Cinema Line camera will be available March 2021 for approximately $3,900 USD and $5,000 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.sonycine.com and www.alphauniverse.com, resources designed to educate and inspire all fans of Sony’s technology for content creation and photography.

Preorders

Get in front of the line: preorder the Sony FX3 from B&H and Adorama.

Learn more at B&H Explora.

Notes:

[i] Sony internal tests. USB power supply, XAVC S-I (All-I), 4K 60p 10-bit 4:2:2, 25 deg C (ambient, camera temperature when recording started), Auto power off temperature: High, Cooing fan: Auto. The duration will vary depending on the shooting conditions. The maximum continuous recording time for a single movie shooting session is approximately 13 hours (a product specification limit)

[ii] With 10% image crop

[iii] approx. effective for movies. 12.1 megapixels for still images

[iv] S-Log 3 movies. Sony internal test

[v] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active Mode is not available when recording at frame rates of 120 (100) fps or higher, including S&Q mode.

[vi] Post-production editing and S&Q mode recording required

[vii] Maximum AF points and area coverage. This varies according to the recording modes

[viii] Supported in Catalyst Browse/Prepare Version 2020.1 or later. Image stabilization metadata that can be used by Catalyst is generated when using a Sony E-mount lens with the camera’s optical image stabilization set to [OFF] or [Active].

[ix] Not guaranteed to be 100% dust and moisture proof. The XLR handle does not feature a dust and moisture resistant design

[x] USB charging and power delivery are only supported via the USB Type-C® terminal. A battery must be installed in the camera when supplying USB power. The internal battery may drain even if USB power is supplied, depending on the adapter used and camera operating conditions.

[xi] Compatible recorders to be announced.

[xii] 5 GHz communication may be restricted in some countries and regions

We knew that the Sony FE 35mm f/1.4 GM Lens was production delayed, with Sony indicating that the estimated ship date was "To be determined."

"To be determined" is obviously vague, and our expectations have been guided by the estimated ship date provided by retailers. Sadly, B&H just moved the expected ship date from Mon, Feb 22nd to Mon, Apr 12.

Amazon USA still has Feb 22nd on their page, but I don't expect that date to hold in light of B&H's updated estimate. Adorama is not guessing.

The Sony a1 Mirrorless Camera Review page is filled with expectations for this flagship camera model.

Expect this camera to be an outstanding performer.

The Sony a1 is available for order at B&H | Adorama | Amazon USA

Create a rental reservation for the Sony a1 from Lensrentals.

From Canon U.S.A.:

Need a Digital Photo Assistant? Canon U.S.A. has you Covered with the Company’s First-Ever Photo Culling App

Canon Also Publicly Debuts “PHIL,” the Company’s Computer-Vision Artificial Intelligence Engine

MELVILLE, NY, February 11, 2021– According to a recent report from Keypoint Intelligence, 1.4 trillion photos were taken worldwide in 2020 and 7.4 trillion images were stored¹. With these staggering numbers, it could be overwhelming for the average consumer to decide what photos are best to keep and store. Delivering expert photo advice in the form of an app, Canon U.S.A., Inc., a leader in digital imaging solutions, today announces its Photo Culling app. Compatible with iOS devices², this brand-new app helps determine a user’s best photos based on scores against four models: sharpness, noise, emotions and closed eyes, using Canon’s Computer Vision Artificial Intelligence Engine known as “PHIL” (abbreviated for Photography Intelligence Learning)³. Additionally, the app will suggest deleting duplicative photos, making it easy for the consumer to free up space on their smartphone.

"In today's ever-changing and overwhelming world, where thousands of photos are captured and stored in a person’s smartphone, consumers need an expert, reliable and intuitive photo tool to help them decide the best photos based on years of trusted knowledge and technology,” said Tatsuro "Tony" Kano, executive vice president and general manager of the Imaging Technologies & Communications Group of Canon U.S.A., Inc. “Canon U.S.A.’s new Photo Culling App is the answer and we are proud to see how the company’s Computer Vision technology within this app can assist consumers with finding and keeping their best photos of their fondest moments."

The Photo Culling app features two culling options:

Whole Culling: Determines the best photos based on the absolute best scores against the four models: sharpness, noise, emotions and closed eyes. If the score is over the threshold the user sets, the photo is considered to be the best. The remaining images would be suggested as deletions.

Similar Culling: Determines the best photos based on score comparison among a similar group of photos. The highest-scoring photos within the group are considered the best photos. A second photo may also be selected as the second-best photo within the group. The remaining images would be suggested as deletions. The app is also able to find similar photos and group them together. For example, If a user selects 10 photos of a dog and 10 photos of a sunset, it will break the photos into two groups and find the best photo of each; one of the dog and one of the sunset.

In addition to its culling options, the Photo Culling app also features:

Photo Counts and Storage: Shows the number of photos a user has as well as the amount of phone storage on the Home Screen.

Event Album: Categorizing and placing photos in albums on the Home Screen. These are dynamic albums based on events/date throughout the year and the app will pull events that have a large number of photos and suggest the user review these photos to delete and save space.

Features in the Setting Screens: Displaying the number of photos deleted, the current subscription plan (see details below), option for notifications, parameter setting for each score against sharpness, noise, emotion and closed eyes. Users also can adjust these settings, such as changing how much of an impact noise has on a photo versus closed eyes⁴.

Dark and Light Mode Settings Screen Option: Displays screens either as a dark or light mode option

Price & Availability*

Available for download via the App Store, the Photo Culling app will be available under two subscription options: $2.99 per month or $14.99 for the year, each with a three-day trial⁵. For more information, please visit, usa.canon.com/photo-culling-app.

# # #

† Based on weekly patent counts issued by United States Patent and Trademark Office.

* Availability and specifications are subject to change without notice.

¹ Data Source: Keypoint Intelligence / InfoTrends Worldwide Consumer Photos Captured and Stored

² The Photo Culling app is compatible with iOS® running version 14. There are currently no device restrictions for iOS. This app helps you to sort, organize and delete your images. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

³ PHIL is a trademark of Canon U.S.A., Inc. in the United States and may also be a trademark in other countries.

⁴ For best results, disable cloud storage photos from your Settings. If iCloud is enabled, please make sure “Download & Keep Originals” is selected and "Optimize iPhone Storage" is not.

⁵ Download of the app is free (data charges may apply), but full use of the app requires a subscription. A free version of the app is provided with limited functionality and features. There is also a paid subscription version of the app with full functionality and features available to you starting with a three (3) day free trial. The subscription version of the app is available through a monthly or yearly, nonrefundable, auto renewing payment through your applicable app store. After your three (3) day free trial, your access will be automatically rolled over into your chosen auto-renewable subscription unless you cancel upon 24 hours’ notice from the end of the trial period by following the App Store cancellation procedures.

In preparation for the review, the Sony FE 35mm f/1.4 GM Lens page is loaded with expectations for this lens.

Expect great things from this lens, already in the number one best selling mirrorless lens position at B&H.

Shipping is slated to begin on Mon, Feb 15th (B&H) or Mon, Feb 22nd (Adorama & Amazon USA).

The Sony FE 35mm f/1.4 GM Lens is available for order at B&H | Adorama | Amazon USA

Rent the Sony FE 35mm f/1.4 GM Lens from Lensrentals.

Just posted: Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens Review.

The Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens is in stock at B&H | Adorama | Amazon USA

Rent the Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens from Lensrentals.

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Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens Review.

You're probably getting tired of hearing me tell you this, but you are going to like this lens. Here are some comparisons:

Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens compared to Sony FE 100-400mm f/4.5-5.6 GM OSS Lens

Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens compared to Sigma 100-400mm f/5-6.3 DG OS HSM C Lens comparison

The Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens is in stock at B&H | Adorama | Amazon USA

Rent the Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens from Lensrentals.

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Just posted: Sigma 14-24mm f/2.8 DG DN Art Lens Review.

As I said before, this is another impressive lens.

The Sigma 14-24mm f/2.8 DG DN Art Lens is in stock at B&H | Adorama | Amazon USA

Rent the Sigma 14-24mm f/2.8 DG DN Art Lens from Lensrentals.

Please share!

Image quality, vignetting, flare, and distortion test results along with specs, measurements, and standard product images have been added to the Sigma 14-24mm f/2.8 DG DN Art Lens Review.

This is another impressive lens. Here are some comparisons:

Sigma 14-24mm f/2.8 DG DN and HSM Art Lenses Compared

Sigma 14-24mm f/2.8 DG DN Art Lens compared to Sony FE 12-24mm f/2.8 GM Lens

Sigma 14-24mm f/2.8 DG DN Art Lens compared to Sony FE 16-35mm f/2.8 GM Lens

This lens review is nearly complete — tomorrow is the goal.

The Sigma 14-24mm f/2.8 DG DN Art Lens is in stock at B&H | Adorama | Amazon USA

Rent the Sigma 14-24mm f/2.8 DG DN Art Lens from Lensrentals.

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From Sony:

Groundbreaking Sony Alpha 1 Camera Marks a New Era in Professional Imaging

The Alpha 1 Delivers an Unprecedented Combination of Resolution, Speed and Video Performance, Empowering Professionals with a New High-Resolution 50.1-megapixel Full-frame Image Sensor, High-speed Shooting at up to 30 Frames per Second, 8K 30p Video and More

• New 50.1-megapixel (approx., effective) full-frame stacked Exmor RS™ CMOS image sensor in combination with an upgraded BIONZ XR™ imaging processing engine with eight times more processing power[i]
• Blackout- free continuous shooting at up to 30 frames per second[ii]
• Fast sensor readout enables up to 120 AF/AE calculations per second[iii], double the speed of the Alpha 9 II, even during 30fps continuous shooting
• Bright and large 0.64-type 9.44 million-dot (approx.) OLED Quad-XGA electronic viewfinder with the world’s first[iv]refresh rate of 240 fps
• Silent, vibration-free electronic shutter
• World’s first[v] anti-flicker shooting with both mechanical and electronic shutter
• Electronic shutter flash sync[vi] up to 1/200 sec. for the first time in the Alpha™ series
• World’s fastest[v] mechanical shutter flash sync up to 1/400 sec.
• 8K 30p[vii] 10-bit 4:2:0 XAVC HS video recording with 8.6K oversampling for extraordinary detail and resolution, in addition to 4K 120p[viii] 10-bit 4:2:2 movie shooting capabilities
• Wide dynamic range of 15 stops for stills[ix] and 15+ stops for video[x]
• Improved Real-time Eye AF (autofocus) for humans and animals, and new Real-time Eye AF for birds[xi], as well as Real-time Tracking that automatically maintains accurate focus
• 5-axis optical in-body image stabilization for a 5.5-step[xii] shutter speed advantage
• S-Cinetone color matrix as seen in FX9 and FX6 to deliver expressive cinematic look
• Professional workflow support with the industry’s fastest[xiii] built-in Wi-Fi, SuperSpeed USB 10Gbps, 1000BASE-T Ethernet and more

SAN DIEGO, CA – January 26, 2021 – Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to leading the industry with a stunning combination of innovative new features.

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.

"We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1's ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”

The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps[xiv], ensuring no black out. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5 times faster wireless FTP transfer speed[xv] and more.

Unprecedented Resolution and Speed

Continuous Shooting at Up to 30 Frames Per Second

The Alpha 1 captures moments that would otherwise be lost thanks to its high-speed performance, providing any photographer the speed they require to capture fast-moving objects. High speed readout from the 50.1-megapixel image sensor and a large buffer memory make it possible to shoot up to 155 full-frame compressed RAW images[xvi] or 165 full-frame JPEG images[xvii] at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance[xviii].

At an astonishing calculation speed of up to 120 AF/AE per second, the Alpha 1 can maintain focus with high accuracy even for fast moving subjects. It can automatically adjust exposure, even with sudden changes in brightness, with an AE response latency as low as 0.033 seconds[ii].

Advanced Electronic Viewfinder with the World’s First[iv] Refresh Rate of 240 fps

Complimenting the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features the world’s firstiv 240 fps refresh rate[xiv], for a super-smooth display. The viewfinder does not black out when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its class[iv]. It also offers 0.90x[xix] viewfinder magnification, a 41° diagonal FOV, and a 25mm-high eyepoint for clear, low distortion viewing from corner to corner.

Advanced Autofocus

Sony continues to push the boundaries of autofocus technology with the introduction of the Alpha 1, which can easily track complex, fast-moving subjects with high precision. The camera features 759 phase detection points in a high-density focal plane phase-detection AF system cover approximately 92% of the image area – ensuring accuracy and unfailing focus in environments where focusing might otherwise be difficult.

Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous system[i], thanks to the powerful image processing engine, BIONZ XR. It ensures accurate, reliable detection, even when the subject’s face looks away. In addition to improved Real-time Eye AF for humans and animals, the Alpha 1 employs high-level subject recognition technology to provide Real-time Eye AF for birds[xi], a first in an Alpha series camera. Optimized algorithms ensure that tracking is maintained even if a sitting bird suddenly takes flight, or the framing suddenly changes[xx].

The Alpha 1 also features AI-based Real-time Tracking that automatically maintains accurate focus. A subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time at high speed.

Silent, Vibration-free Electronic Shutter

High-speed readout from the new image sensor has made it possible to reduce rolling shutter by up to 1.5 times when shooting stills, compared to the Alpha 9 II. It also offers silent anti-flicker continuous shooting with an electronic shutter for the first timevin the world. The electronic shutter[xxi] operates silently, without mechanical noise, and is vibration-free. Stress-free continuous shooting is now possible even when shooting in challenging lighting situations with florescent or other flicker-prone types of artificial lighting. And for the first time in an Alpha camera, electronic shutter flash sync up to 1/200 sec[xxii] is possible. The advantages of the electronic shutter advantages can now come to life even when using flash for broadly expanded shooting versatility.

Dual Driven Shutter System for 1/400 Flash Sync

The Alpha 1 boasts the world’s fastest flash sync speedv of 1/400 sec. with mechanical shutter, making it even easier to capture dynamic action. In addition to a carbon fiber shutter curtain, the Alpha 1 features the newly developed dual driven shutter system utilizing spring and electromagnetic drive actuator, offering high durability and lightness at the same time.

High Resolution Shooting Enhancements

Even with this sensor’s high pixel count, the Alpha 1 offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills, for smooth, natural gradations from shadows to highlights thanks to its cutting-edge processing system, throughout a wide ISO sensitivity range of 100-32,000 (expandable to 50-102,400, when shooting stills).

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 796.2 million pixels of data, which are then composited into a 199 million pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge™ desktop application. With a flash sync of up to 1/200 sec. in this mode, it is ideal for photographing architecture, art or any other still life subject with a level of detail and color accuracy that is simply stunning.

Professional Video Quality

8K High-resolution Movie Shooting

For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording with 8.6K oversampling for extraordinary resolution. Combined with Sony’s acclaimed autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. It’s 8K footage can also be used for flexible 4K editing during post-production.

Supporting Various Video Formats for Professionals

The Alpha 1 offers in-camera 4K recording at up to 120 frames per second[viii] which allows the user to shoot up to 5X slow-motion video[xxiii]. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient Long GOP inter-frame compression or high-quality Intra (All-I) intra-frame compression.

The Alpha 1 features S-Cinetone, the same color matrix that produces the highly regarded FX9 and FX6 color and skin tones. It delivers natural mid-tones, plus soft colors and gorgeous highlights to meet a growing need for more expressive depth. The S-Log3 gamma curve makes it possible to achieve 15+ stops of dynamic range, while the S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 1 footage with video shot on VENICE cinema camera, FX9 and other professional cinema cameras.

Heat-dissipating Structure

A unique heat dissipating structure keeps image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes[xxiv].

Supporting Hand-held Shooting

A high-precision stabilization unit and gyro sensors, plus optimized image stabilization algorithms, achieve up to a 5.5-step shutter speed advantage, maximizing the quality of the high-resolution images derived from the camera’s 50.1-megapixel sensor. The Alpha 1 also features an Active Mode[xxv] that offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare[xxvi] for post-production, an accurate image stabilization function is available which utilizes metadata generated by camera's built-in gyro.

Other features that the Alpha 1 offers include; 16-bit RAW output[xxvii] to an external recorder[xxviii] via HDMI for maximum post-production flexibility, a digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone, 5.8K oversampled full pixel readout without pixel binning for high-resolution 4K movies in Super 35mm mode and more.

Enhanced Workflow with Network Technologies including Connectivity to 5G Compatible Devices

The Alpha 1 has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with advanced connectivity options. It offers several features for fast, reliable file transfers. Industry’s fastest[xiii] built-in wireless LAN allows communication on 2.4 GHz and 5 GHz[xxix] bands with dual antennas to ensure reliable communications. 5 GHz includes 2x2 MIMO support (IEEE 802.11a/b/g/n/ac) offering 3.5 times faster wireless FTP transfer speed than the Alpha 9 II - a notable advantage for news and sports shooters who need to deliver with reliable speed. There is also a provided USB Type-C® connector to support fast data transfer when connected to a 5G mmWave compatible device such as Sony’s Xperia PRO and makes high-speed PC Remote (tethered) data transfer available for smooth handling of large image files. The Alpha 1 also has a built-in 1000BASE-T LAN connector for high-speed, stable data transfers, including remote shooting. FTPS (File Transfer over SSL/TLS) is supported, allowing SSL or TLS encryption for increased data security.

In addition to compressed and uncompressed RAW, the Alpha 1 includes efficient lossless compression with no quality degradation, Lossless Compressed RAW. There is also a new “Light” JPEG/HEIF image quality setting that results in smaller files than the “Standard” setting, allowing faster deliver for news and sports photographers who depend on speed. Along with a versatile range of RAW and JPEG formats, the Alpha 1 includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. Images shot on the Alpha 1 can be trimmed in-camera to a desired aspect ratio, size, or position for versatile usage.

The Alpha 1 is also compatible with a variety of apps, add-ons and tools. With Imaging Edge Mobile and Imaging Edge Desktop[xxx], professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. The Transfer & Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions or transfer the files to an FTP server from a mobile device. Desktop applications Catalyst Browse/Catalyst Preparexxvi allow professionals to browse and manage video clips shot by Sony’s camera. In addition, the Remote Camera Tool[xxxi] can remotely change camera settings and shoot from a computer connected via LAN cable and feature a number of refinements for the Alpha 1: faster transfer, touch response, dual slot and HEIF support, and more.

Reliable and Easy Operability

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), an improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance[xxxii] that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and USB PD (Power Delivery) support, allowing higher power to be supplied from an external source so that users can record for extended periods with minimal internal battery usage.

A revised menu structure provides easier navigation, and touch-responsive menu operation offers fast, more intuitive control with Touch Focus and Touch Tracking on its 3.0 type 1.44 million-dot (approx.) LCD monitor. For easy customization, a subset of the camera’s shooting settings now changes according to the selected shooting mode, making it easier than ever to use different aperture, shutter speed and other settings for shooting stills and movies.

Pricing and Availability

The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in March 2021 for approximately $6,500 USD and $8,500 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

###

Orders

Order the Sony Alpha a1 from B&H or Adorama.

Also Announced: Sony Xperia PRO 5G Smartphone

The new Sony Xperia PRO 5G Smartphone, with an HDMI port, is great complement to the new a1, allowing video monitoring and 5G wireless transmission.

Learn more about the Sony Xperia PRO 5G Smartphone at B&H

Watch the Announcement

Notes:

[i] Compared to the BIONZ X imaging processing engine.

[ii] “Hi+” continuous shooting mode. In focus modes other than AF-C, effective at 1/125 sec. or higher shutter speed. In AF-C mode, effective at 1/250 sec. or higher shutter speed, and the maximum continuous frame rate will depend on the shooting mode and lens used. 20 fps max. when shooting Uncompressed or Lossless compressed RAW.

[iii] At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used.

[iv] As of January 2021, Sony survey. Among full-frame mirrorless cameras.

[v] As of January 2021, Sony survey. Among full-frame interchangeable-lens digital still cameras.

[vi] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[vii] [APS-C S35 Shooting] is fixed [Off] when shooting 4K 120p and 8K movies.

[viii] 10% image crop.

[ix] Sony internal tests.

[x] When recording with S-Log3. Sony internal tests.

[xi] Still images only.

[xii] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

[xiii] As of January 2021, Sony survey. Among interchangeable-lens digital still cameras.

[xiv] Field of view is fixed at 33° and resolution is UXGA when selecting frame rate at 240 fps.

[xv] 3.5 times faster when compared against the Alpha 9 II.

[xvi] “Hi+” continuous shooting mode, compressed RAW, CFexpress Type A memory card. Sony tests.

[xvii] “Hi+” continuous shooting mode, CFexpress Type A memory card. Sony tests.

[xviii] At 20 frames per second, users can shoot up to 238 full-frame compressed RAW images or 400 full-frame JPEG images.

[xix] 50mm lens, infinity, -1m-1 diopter.

[xx] Accurate focus may not be achieved with certain subjects in certain situations.

[xxi] Shutter speed slower than 0.5 sec. cannot be set while continuous shooting. Tracking performance and max. aperture differs by settings and lenses.

[xxii] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[xxiii] Post-production editing and S&Q mode recording required. Data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100) fps or higher.

[xxiv] Sony internal tests with [Auto Power OFF Temp.] set to [High].

[xxv] Active Mode is not available for 8K recording.

[xxvi] Catalyst Browse™ version 2020.1 or later, Catalyst Prepare version 2020.1 or later are required.

[xxvii] 8K is not applicable.

[xxviii] Compatible recorders to be announced.

[xxix] 5 GHz communication may be restricted in some countries and regions.

[xxx] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 3.1 or later is required for compositing.

[xxxi] Remote Camera Tool version 2.3 or later is required.

[xxxii] Not guaranteed to be 100% dust and water resistant.

Sony is announcing something big next week. Mark your calendars for 10:00 AM EST on Tuesday, January 26th.

Don't forget to stop back here to place your preorders.

Just posted: Tamron 70-300mm f/4.5-6.3 Di III RXD Lens Review.

Need a small, light telephoto zoom lens? Does inexpensive (including a $50.00 instant savings) work? This one might have your name on it.

Get the Tamron 70-300mm f/4.5-6.3 Di III RXD Lens at B&H (with free B+W filter and Zeiss cleaning kit) | Adorama | Amazon USA | WEX

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Just posted: Tamron 28-200mm f/2.8-5.6 Di III RXD Lens Review.

This is another solid Tamron Di III lens option.

The affordable Tamron 28-200mm f/2.8-5.6 Di III RXD Lens is in stock at B&H | Adorama | Amazon USA | WEX

Rent the Tamron 28-200mm f/2.8-5.6 Di III RXD Lens from Lensrentals.

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This lens should be a big hit. From Sony:

Sony Electronics Launches Newest Addition to G Master™ Full-Frame Lens Series with the Lightweight and Compact 35mm F1.4 G Master™

The newest addition to the Sony G Master full-frame lens series features outstanding image quality and more in a compact design

SAN DIEGO, CA – January 13, 2020 – Sony Electronics Inc. today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series– delivering first-class image quality and beautiful bokeh in a compact and lightweight design. When paired with an E-mount camera body, the lens offers Sony’s industry-leading AF (autofocus) capabilities – perfect for a wide range of uses such as shooting landscapes, portraits and street photography, for both stills and video.

“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “With exquisite resolution and intelligent focusing technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”

Outstanding Resolution In A Compact Lens

Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, beautiful bokeh, and precise focusing performance to a compact lens that fits comfortably in the palm of your hand, weighing just 18.5 ounces (524 grams) and measuring 3 inches dia. x 3 7/8 inches (76 mm dia. x 96 mm) with a filter diameter of F67mm. The FE 35mm F1.4 GM features advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain excellent resolution throughout the image area. Thanks to an ED glass element and other optical refinements, the new FE 35mm F1.4 GM performs well in difficult lighting by effectively suppressing chromatic aberration and purple fringing for breathtaking results.

Beautiful Bokeh

The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a compact lens. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh – a signature characteristic of Sony’s G Master lens lineup.

Two innovative XA elements contribute to impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 10.6 inches (27cm) with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.

Advanced Focus For Enhanced Imagery

Two of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking - resulting in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision while minimizing vibration and noise for fast, smooth and silent AF performance.

Advanced focusing can also be achieved when shooting at a high frame rate.

Linear Response MF ensures the focus ring responds to subtle control when focusing manually and is ideal for creative focusing effects when shooting video. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.

Professional Control And Reliability

The FE 35mm F1.4 GM offers full professional control including an aperture ring with switchable click stops, a customizable focus hold button and a focus mode switch that all support smooth, efficient operation. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to both photographers and videographers.

When mounted to an APS-C or Super 35 camera, the compact and lightweight FE 35mm F1.4 GM can be used as a standard lens equivalent to 52.5mm full-frame equivalent angle of view, making the it the perfect choice for creating videos. Additional video advantages include the de-clickable aperture, fast linear AF and linear response manual focus.

The FE 35mm F1.4 GM features a dust and moisture resistant[i] design and a fluorine front element coating that repels water, oil and other contaminants.

[i] Not guaranteed to be 100% dust and waterproof.

Pricing And Availability

The new FE 35mm F1.4 GM will be available in February and will be sold for approximately $1,399.99 USD and $1,899.99 CAD.

Orders

Order the Sony FE 35mm f/1.4 GM Lens at B&H or Adorama.

Just posted: Sigma 85mm f/1.4 DG DN Art Lens Review.

You are going to like this lens.

The Sigma 85mm f/1.4 DG DN Art Lens is in stock at B&H | Adorama | Amazon USA | WEX

Rent the Sigma 85mm f/1.4 DG DN Art Lens from Lensrentals.

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Image quality test results from the Canon EOS R5 have been added to the Canon RF 50mm F1.2 L USM Lens Review.

This lens is an impressive performer and a member of my personal kit. Here are some comparisons:

Here is a Canon EOS R5 vs. Canon EOS R resolution and sharpness comparison.

The Canon RF 50mm F1.2 L USM Lens compared to the Canon EF 50mm f/1.2L USM Lens? No contest.

The Canon RF 50mm F1.2 L USM Lens compared to the Canon RF 50mm F1.8 STM Lens? Again, the F1.2 lens takes the wide open win. The price difference? No contest.

The Canon RF 50mm F1.2 L USM Lens compared to the Sigma 50mm f/1.4 DG HSM Art Lens at f/1.4? The Sigma lens puts up a good fight in the center of the frame, but the Canon lens rules the mid and peripheral areas of the frame.

What is your guess for the outcome of the Canon RF 50mm F1.2 L USM Lens vs. Zeiss Otus 55mm f/1.4 Lens matchup at f/1.4? I'll give the Canon lens the win in the center of the frame and the periphery appears to be a draw. The price difference combined with the AF difference? No contest for most.

The Canon RF 50mm F1.2 L USM Lens is in stock at Amazon USA and WEX, and available for order at B&H and Adorama.

Rent the Canon RF 50mm F1.2 L USM Lens from Lensrentals.

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Image quality, vignetting, and flare test results along with specs, measurements, and standard product images have been added to the Tamron 70-300mm f/4.5-6.3 Di III RXD Lens Review.

Need a small, light telephoto zoom lens? Oh, and inexpensive? This one might have your name on it.

Check out the Tamron 70-300mm f/4.5-6.3 Di III RXD Lens and Tamron 70-300mm f/4.5-6.3 Di III RXD Lens comparison (note that I'm fixing the Tamron 200mm f/5.6 top crop that is shifted).

This lens has a $50.00 instant savings available. The Tamron 70-300mm f/4.5-6.3 Di III RXD Lens is in stock at B&H (with free B+W filter and Zeiss cleaning kit) | Adorama | Amazon USA | WEX

Rent the Tamron 70-300mm f/4.5-6.3 Di III RXD Lens from Lensrentals.

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Image quality, vignetting, and flare test results along with specs, measurements, and standard product images have been added to the Tamron 28-200mm f/2.8-5.6 Di III RXD Lens Review.

Did Tamron create a miraculous superzoom? That answer is coming in the full review. In the meantime, create some comparisons, starting with the Tamron 28-200mm f/2.8-5.6 Di III RXD Lens compared to Sony FE 24-240mm f/3.5-6.3 OSS Lens. Be sure to view the long end comparison.

The Tamron 28-200mm f/2.8-5.6 Di III RXD Lens is in stock at B&H | Adorama | Amazon USA | WEX

Rent the Tamron 28-200mm f/2.8-5.6 Di III RXD Lens from Lensrentals.

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From OM Digital Solutions Americas, Inc.:

Launch of OM Digital Solutions Corporation

Tokyo, Japan, January 5, 2021 – We are pleased to announce that OM Digital Solutions Corporation commenced operations on January 1, 2021. OM Digital Solutions Corporation will continue to provide consumer products that have previously been manufactured and sold by Olympus.

Shigemi Sugimoto, the former Imaging Head for Olympus, has been appointed Representative Director and President of OM Digital Solutions Corporation. Under a new organizational structure, with Management, Research and Development, Manufacturing, and Sales departments operating as one, we will endeavor to further improve our services and enhance our product lineup for all those who love our brands, including OM-D, PEN, and Zuiko.

Message from Shigemi Sugimoto

“As of January 1, 2021, we advanced as OM Digital Solutions Corporation. In recent years, digitalization has accelerated in response to changes in the marketplace and technological advancements, revolutionizing the industry. A sense of value is critical to the consumer, and we believe that which is ultimately being sought right now is a more satisfying, fulfilling life.

During our business as the Imaging Division of Olympus, we contributed to society by developing and marketing products such as cameras, audio recorders, and binoculars. With the camera business, we applied innovative philosophies when developing our products. In the film era, we succeeded with the development of the unprecedented compact, lightweight design of the OM series of 35mm SLR cameras. We have inherited this passion and development philosophy in the digital age, leading to the Micro Four Thirds standard, and the progression to the mirrorless OM-D series. In addition, we developed precision optics and superior camera equipment utilizing groundbreaking technologies, including lens groups with high optical performance, world-class image stabilization, and the High-Res Shot function, delivering high-resolution imaging to photographers everywhere.

It is our manufacturing capabilities that have supported this business. This was accomplished through forward-looking insight, a challenging spirit, and close relationships with our manufacturing operations. As OM Digital Solutions Corporation, we will continue to launch innovative products in existing business areas such as cameras, audio recorders, and binoculars, while combining our inherited manufacturing capabilities with state-of-the-art digital technologies, to provide new solutions that stretch beyond the boundaries of existing products on the market.

The launch of this new company brings together a more focused and flexible organizational structure. Moving forward, this will allow the freedom to explore new business opportunities, enabling us to contribute to society with more passion than ever.”

Background of New Company Name

There are two key values behind the company name, "OM Digital Solutions”. "OM" is legendary, a piece of history that articulates our identity. In the 1970s, the Olympus OM System was developed to overcome the three obstacles that had faced SLR cameras at the time: their large size, their heavy weight, and the loud sound and shock caused by shutter operation. Olympus reduced the shutter shock and made the cameras more compact and lightweight, all while maintaining the highest level of performance. Olympus pursued drastic size and weight reductions to allow the camera to fit comfortably in one's hand and was able to accomplish this thanks to the uncompromising attitude towards design and manufacturing.

The letters “OM” in the company name, embody the position of always challenging difficult situations, and developing new products and technologies. In the digital era, “OM” has been reborn as “OM-D”, and it is leading our imaging brand as the prominent mirrorless camera line.

"Digital Solutions" incorporates our corporate direction and determination towards the future of challenging the digital domain; both the carefully cultivated imaging-related business and expanding beyond boundaries. We take pride in manufacturing products that meet and exceed market demands.

OM Digital Solutions Corporation is a state-of-the-art business that challenges preconceived notions and provides solutions for professionals and consumers, allowing them to lead fuller, richer lives.

Company Outline

Business Launch Date: January 1, 2021

Company Name: OM Digital Solutions Corporation

Locations

Global Headquarters

49-3 Takakura-machi, Hachioji-shi, Tokyo 192-0033, Japan

Sasazuka Office:

Daiwa Sasazuka Tower, 1-50-1 Sasazuka, Shibuya-ku, Tokyo 151-0073, Japan

Osaka Office:

Shin-Osaka Brick Bldg., 1-6-1 Miyahara, Yodogawa-ku, Osaka-shi, Osaka 532-0003, Japan

Website: https://om-digitalsolutions.com/

Representative Director

Shigemi Sugimoto (Representative Director and President)

Business Operations Operations involving the manufacture and sale of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, IC recorders, and other audio products

Company names and product names contained in this notice are trademarks or registered trademarks of their respective companies.

This is not the largest list we've seen from Tamron, but there are some good lens options on the short list.

Model	Rebate Amount
Tamron 70-200mm f/2.8 Di VC USD G2 Lens	$100.00	B&H | Adorama | Amazon
Tamron 70-300mm f/4.5-6.3 Di III RXD Lens	$50.00	B&H | Adorama | Amazon
Tamron 150-600mm f/5-6.3 Di VC USD G2 Lens	$100.00	B&H | Adorama | Amazon
Tamron 20mm f/2.8 Di III OSD Lens	$50.00	B&H | Adorama | Amazon
Tamron 24mm f/2.8 Di III OSD Lens	$50.00	B&H | Adorama | Amazon
Tamron 35mm f/1.4 Di USD Lens	$50.00	B&H | Adorama | Amazon

Image quality, vignetting, and flare test results along with specs, measurements, and standard product images have been added to the Sigma 85mm f/1.4 DG DN Art Lens Review.

This is a solid performing lens. The primary comparison I wanted to see was this one:

Sigma 85mm f/1.4 DG DN Art Lens vs. Sony FE 85mm f/1.4 GM Lens

Why are the center details rendered smaller by the Sigma lens? Strong pincushion distortion is the cause. When you see the price difference, you will lose at least most of that concern.

The Sigma 85mm f/1.4 DG DN Art Lens is in stock at B&H | Adorama | Amazon USA | WEX

Rent the Sigma 85mm f/1.4 DG DN Art Lens from Lensrentals.

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From Sigma:

Operating conditions of the SIGMA 24-70 mm F2.8 DG DN | Art for SONY E-mount with the SONY a7S III

Thank you for purchasing and using our products.

We would like to share the results of our investigation regarding unto the operation of the SIGMA 24-70 mm F2.8 DG DN | Art for SONY E-mount, when used on the SONY a7S III.

[Applicable products]

SIGMA 24-70 mm F2.8 DG DN | Art for SONY E-mount

[Confirmed phenomenon]

The MF Assist is cancelled on the SONY a7S III when shooting in the manual focus (MF) or direct manual focus (DMF) mode.

We are planning a firmware update to address this issue, which will be announced in due course. We apologize for any inconvenience caused to customers who are using this product combination.

For further information, please contact your nearest authorized SIGMA subsidiary / distributor.

https://www.sigma-global.com/en/about/world-network/https://www.sigma-global.com/en/about/world-network/

We appreciate your continued support for our company and products.

From Sigma:

Firmware update for SIGMA 35mm F1.2 DG DN | Art in SONY E-mount

Thank you for purchasing and using our products.

We would like to announce that a new firmware update is now available for SIGMA 35mm F1.2 DG DN | Art in SONY E-mount.

[Applicable product]

·SIGMA 35mm F1.2 DG DN | Art in SONY E-mount

[Benefits of the update]

Improved the phenomenon that the focus does not work on rare occasions when the focus mode is set to AF-C (Continuous AF).

To update the firmware, please refer to the following link;

https://www.sigma-global.com/en/download/lenses/firmware/

* After the update is complete, be sure to remove the battery pack of the camera and reinsert it.

For further information, please contact your nearest authorized SIGMA subsidiary / distributor.

https://www.sigma-global.com/en/about/world-network/

We appreciate your continued support for our company and products.

From Sigma:

Firmware update for the SIGMA MOUNT CONVERTER MC-11

Thank you for purchasing and using our products.

We are pleased to announce that a firmware update for the SIGMA MOUNT CONVERTER MC-11 is now available.

[Applicable product]

• SIGMA MOUNT CONVERTER MC-11 SA-E

[Benefits of the update]

• It makes the converter compatible with the SIGMA 120-300mm F2.8 DG HSM | Sports in SIGMA SA mount, that has the latest firmware Ver.1.02.
• It has improved a rarely-occurring blinking phenomenon during movie shooting.

[Applicable product]

• SIGMA MOUNT CONVERTER MC-11 EF-E

[Benefits of the update]

• It makes the converter compatible with the SIGMA 30mm F1.4 DC HSM | Art in Canon EF mount, that has the latest firmware Ver.2.01.
• It makes the converter compatible with the SIGMA 28mm F1.4 DG HSM | Art in Canon EF mount, that has the latest firmware Ver.1.02.
• It makes the converter compatible with the SIGMA 70mm F2.8 DG MACRO | Art in Canon EF mount, that has the latest firmware Ver.1.01.
• It makes the converter compatible with the SIGMA 85mm F1.4 DG HSM | Art in Canon EF mount, that has the latest firmware Ver. 2.03.
• It makes the converter compatible with the SIGMA 135mm F1.8 DG HSM | Art in Canon EF mount, that has the latest firmware Ver.2.03.
• It has improved a rarely-occurring blinking phenomenon during movie shooting.

[How to update]

Connect the SIGMA MOUNT CONVERTER MC-11 to a computer with the included USB cable, then open SIGMA Optimization Pro*. If there is a newer firmware version available than the one currently installed on your converter, you will see the message ‘There is the latest firmware for the converter’. Click ‘Yes’ to update.

* Before attaching the updated SIGMA MOUNT CONVERTER MC-11 to the camera body, please remove the battery pack from the camera then reinsert.

* Please be sure to update SIGMA Optimization Pro to the latest version when updating the MC-11 firmware.

SIGMA Optimization Pro Download page

https://www.sigma-global.com/en/download/lenses/sigma-optimization-pro/

For further information, please contact your nearest authorized SIGMA subsidiary / distributor. https://www.sigma-global.com/en/about/world-network/

We appreciate your continued support for our company and products.

From Skylum:

LuminarAI Reinvents the Photo Editing Experience for Creative Artists

New AI-centric tools help drive a refined workflow, offering creatives the solutions they need without the manual, tedious tasks often required

NEW YORK – December 15, 2020 – Skylum is excited to announce that LuminarAI, the revolutionary new photo editing program for creatives of all levels, will ship December 15, 2020. LuminarAI features several AI-powered technologies that help to automate processes, without getting rid of a human-centric approach.

Built for beginners and pros alike, LuminarAI offers creatives a workflow driven by artificial intelligence. LuminarAI also intelligently knows where to apply each effect, letting artists enhance images without tedious, manual work, and includes new, state-of-the-art tools – all of which were heavily researched and developed in tandem by Skylum and professional photographers.

“Our approach to AI lines up with that of the best minds in the field. What differentiates it, however, is our human-centric application of this incredibly powerful technology. In my experience, only 30% of our time is actually spent being creative,” said Alex Tsepko, CEO of Skylum. “LuminarAI uses artificial intelligence to flip those metrics. We created LuminarAI so people can focus on the outcomes and photos, and not worry so much about the editing process.”

New AI-Forward Templates

A new Templates system automatically scans each photo for subject and problem areas, and then recommends Templates that challenge an artist’s creativity, while also helping them achieve common tasks. Artists can then choose to utilize a Template, tweak it for a custom look or skip the Template process altogether and edit manually.

Manual AI Tools

Portrait tools like BodyAI let creatives mold a subject’s body, increasing or reducing volume in a realistic way. Eyes can become transformed with IrisAI, allowing artists to change the color of an iris or add a twinkling catch light. FaceAI and SkinAI put the emphasis on fine-tuning the details of a subject’s face, while also offering options to reduce blemishes and shine.

On the landscape side, SkyAI lets artists reinvent their skies like never before, automatically recognizing the sky in an image and offering various replacement tweaks to make for a truly memorable photograph. AtmosphereAI allows artists to add realistic effects like fog, mist and haze, while automatically recognizing depth and other elements to the image.

All images can also take advantage of LuminarAI’s AccentAI, which intelligently enhances photographs, and CompositionAI, which helps artists achieve the perfect crop for their image by utilizing the golden rules of photo composition, including the rule of thirds.

Starting at $79 USD, LuminarAI is available now. It is available as a standalone application, a plugin for Lightroom Classic and Photoshop and an Apple extension. For more information, visit skylum.com/luminar-ai.

Our coupon code, THEDIGITALPICTURE, is often active for a $10.00 discount.

From Capture One:

COPENHAGEN, Dec 8th, 2020: Capture One, the premier name in photo editing software, celebrates the release of the newest version, Capture One 21.

Linking our heritage to our future, this new version of Capture One reimagines the relationship between form and function to create a seamless bond between creator and creation. Combining its best-loved elements like personalized Workspaces and powerful Color Editor with new and exciting features like Speed Edit for immersive editing and Dehaze, to improve atmospheric conditions, Capture One 21 brings a new type of user experience; one that helps creators push the boundaries of their creativity by removing distraction and making it easy to exploit one’s creative potential.

Carrying on the tradition of development driven by user feedback, Capture One 21 is rooted in developing solutions to current challenges and anticipating tomorrow’s needs. With new ProStandard Color Profiles Capture One 21 introduces color technology that preserves authentic colors to overcome the challenge of unwanted hue changes when applying adjustments, and new HEIC support means Capture One is ready to work with cameras of today and tomorrow. It is also now easier than ever to learn Capture One with enhanced tooltips and easy access to tutorials right from within the software. Complimenting this suite of new features are improvements to current ones, bringing faster asset management and an improved importer to make organization effortless and quick.

Furthering its commitment to providing unparalleled raw processing and tethering with more than 500 different camera models, Capture One is delighted to launch a new collaboration with Leica Camera AG to bring industry leading tethering support to a growing catalog of Leica cameras, starting off with the Leica SL2 and Leica S3.

"Capture One 21 bridges our heritage to the future, carrying forward the achievements of our team and the creative community we are inspired by,” says Jan Hyldebrandt-Larsen, VP Product Management, CPO at Capture One. “We understand that art and tastes don’t stop evolving, so we provide performance that won’t stop advancing. We are very excited about Capture One 21 and look forward to seeing what photographers create with it, and to embrace new generations of creatives.”

New features and tools in Capture One 21

Speed Edit

Revolutionize how fast you edit photos. Speed Edit lets you work seamlessly without touching a slider on the interface – simply hold down selected hotkeys and scroll, drag or use the arrow keys to make rapid edits. You can even adjust multiple photos at once for the fastest ever batch edit.

Dehaze

Eliminate haze and the most undesirable atmospheric weather conditions with the ease of moving one slider. The groundbreaking new Dehaze tool uses deep analytic algorithms to assess and automatically adjust contrast, saturation and a matrix of other parameters to remove haze and reveal the image you want.

Faster Asset Management

Get seamless asset management. With increased power and speed, it’s now faster than ever to import, search and browse photos in Catalogs and Sessions.

Improved Importer

With better selection, high-resolution thumbnails, and faster importing, it’s smoother, easier, and quicker to select images directly in the importer – and cull the ones you don’t want. Plus, import images from different folders all at once.

Enhanced Tooltips

The onboarding experience and familiarization with Capture One is now smoothest it has ever been, thanks to the new enhanced tooltips. Navigate the Capture One interface with ease – simply hover over a tool for a quick explanation of how it works and links for more learning. Enable or disable them from Preferences as you like.

Learn

It’s never been easier to get started and master Capture One. Together with the enhanced tooltips, the new “Learn” button allows users to quickly access a curated selection of tutorials designed to help you learn step-by-step, right from within the software, and immediately put new skills into practice.

HEIC Support

With support for HEIC files (8-bit), you can now edit photos from your Apple devices and more in Capture One.

ProStandard Profiles

Stay true to real life with the most authentic colors yet, using the new color science/technology in the new ProStandard Profiles. These new camera profiles overcome the challenge of unwanted color shifts while making adjustments, protecting hues from changes caused by contrast. This is a true game changer for portrait and product photography – and any image that relies on authentic color.

Available for select camera models that can be found at support.captureone.com

Easy Brush Adjusting

It’s now possible to easily change the size, hardness, opacity, and flow of any brush by using modifier keys and a mouse / trackpad / pen, removing the need to right-click.

Capture One & Leica

Unlike other raw processors, Capture One’s camera profiles are uniquely developed for each specific camera model, a process that requires the use of the camera in and out of a controlled lab in Copenhagen, where a team of specialists engage each new model in various scenarios. They then evaluate all the performance parameters such as color, sharpness, and noise across hundreds of images and uses that data to deliver a truly tailored profile, which ultimately provides the best post-processing experience. Capture One 21 brings this level of support to a growing list of Leica cameras, and for the first time brings tethering capabilities to those models.

Read all about Capture One 21 at: www.captureone.com

New camera and lens support

Capture One provides users with the most accurate and powerful image editing available, and the wide-ranging support of cameras and lenses is a hallmark of the software. For enthusiasts and professionals alike, Capture One continually evolves to handle the newest cameras and lenses.

Capture One carefully evaluates and interprets each camera’s RAW formats, allowing Capture One to present images with the utmost fidelity, often bringing out nuances that other programs can’t even perceive.

Currently offering RAW support for more than 500 cameras, Capture One also provides profiling and image correction support for more than 500 lenses. As with the RAW file interpretation, Capture One carefully measures the optical characteristics of each supported lens and builds correction algorithms that compensate for the various optical imperfections of various designs. As a result, Capture One can correct for numerous common optical issues such as vignette, and chromatic aberration as needed for each of the supported lenses, providing you the best version of your image possible. And they are always adding support for the newest camera bodies and lenses.

Availability

Capture One 21 release date is December 8th, 2020.

Pricing

Capture One 21 is available as a perpetual license or subscription:

Capture One Pro 21:

Perpetual License: $299
Upgrades from select previous generations starting at $159
Subscription starting at $20/month

Capture One 21 for Nikon, Capture One 21 (for Sony) and Capture One 21 for Fujifilm

Perpetual License: $129
Upgrades from select previous generations starting at $109
Subscription starting at $9.99/month

For a complete list of all products and licensing options, visit: www.captureone.com/store

For a 30-day fully featured free trial of Capture One 21, visit www.captureone.com/download

Order

Support us and get a great deal by ordering Capture One today from B&H for only $174.95 after $125.00 instant savings! Note: "With purchase of Capture one V20 (current version) you are automatically eligible for a free upgrade to the soon to be released V21 of Capture One."

Just posted: Sony a7C Review

The a7C is a compact, high performing full-frame mirrorless interchangeable lens camera that doesn't cost a fortune.

Order the Sony a7C at B&H | Adorama | Amazon | WEX.
 
Rent the Sony a7C from Lensrentals.

From Tamron:

Tamron Announces World’s First¹ 17-70mm F2.8 Wide Range 4.1x Standard Zoom Lens with VC For APS-C Mirrorless Cameras

17-70mm F/2.8 Di III-A2 VC RXD (Model B070)

Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a high-speed standard zoom lens for Sony E-mount APS-C mirrorless cameras on January 14, 2021 at approximately $799. Due to the current global health crisis, the release date or product supply schedule could change.

The new 17-70mm F2.8 is Tamron's first high-speed zoom lens for mirrorless cameras with APS-C size sensors. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio covering a focal length of 17-70mm (a full-frame equivalent of 25.5-105mm) ideal for everyday use, and superb optical performance. It is a small, lightweight lens that is also equipped with Tamron's VC (Vibration Compensation) mechanism to minimize camera shake. This VC mechanism leverages AI technology when shooting video.

The lens features Moisture-Resistant Construction, Fluorine Coating and a Ø67mm filter size – the same as the Tamron series of lenses for full-frame mirrorless cameras. Compatible with many of the features that Sony builds into its cameras, including Fast Hybrid AF and Eye AF, the lens is the ideal everyday zoom for a multitude of situations. It is a highly practical lens that enables photographers to attain high image quality while enjoying the benefits of the large F2.8 aperture.

PRODUCT HIGHLIGHTS

1. World’s first high-speed standard zoom lens for APS-C cameras with the focal length range of 17-70mm 4.1x zoom ratio

The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 high-speed zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio.

2. Outstanding optical performance

The optical construction of the new 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) lens elements and one hybrid aspherical lens element are precisely arranged to maintain high-resolution performance from edge to edge.

3. Upgraded VC effective in combination with Sony APS-C mirrorless cameras, leveraging AI for video shooting

The 17-70mm F2.8 features Tamron's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performance improves compared to conventional models.

4. Close focusing-MOD is just 7.5” at the wide-angle end

The 17-70mm F2.8 zoom focuses close, down to 7.5” MOD (Minimum Object Distance). This is far superior to the performance achieved by conventional high-speed zoom lenses for APS-C cameras. In addition, the 15.4” MOD at the 70mm telephoto end ensures good close-range shooting performance allowing photographers to enjoy compelling close-up shots.

5. A highly portable compact design

The 17-70mm F2.8 zoom measures a scant 4.7” in length and 74.6mm in maximum diameter and weighs only 18.5 oz. The lens also maintains the same small Ø67mm filter size of each lens in the Tamron mirrorless lens line-up. This is remarkable for a lens with built-in VC image stabilization. When used with Sony's APS-C mirrorless cameras, this zoom is nicely balanced and provides a comfortable user experience.

6. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit is exceptionally quiet and perfect for video use

7. Moisture-Resistant Construction and Fluorine Coating provide extra protection

8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

¹ Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of November 2020: Tamron)

² Di III-A: For APS-C format mirrorless interchangeable-lens cameras

SPECIFICATIONS

Model: B070
Focal Length: 17-70mm (for APS-C frame mirrorless format) (25.5-105mm full-frame equivalent field-of-view)
Maximum Aperture: F2.8
Angle of View (diagonal): 79° 55'-23° 00' (for APS-C frame mirrorless format)
Optical Construction: 16 elements in 12 groups
Minimum Object Distance: 7.5" (WIDE), 15.4" (TELE)
Maximum Magnification Ratio: 1:4.8 (WIDE) / 1:5.2 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø74.6mm
Length*: 4.7"
Weight: 18.5 oz
Aperture Blades: 9 (circular diaphragm)**
Minimum Aperture: F22
Standard Accessories: Flower-shaped hood, Lens caps
Compatible Mounts: Sony E-mount

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation

B&H will be taking Tamron 17-70mm F/2.8 Di III-A2 VC RXD Lens orders.

From Sony:

Sony Announces “Visual Story,” a New iOS App with Cloud Storage for Professional Wedding and Event Photographers

Visual Story Allows for Fast Editing and Instant Delivery of Curated, Edited Galleries for Clients

• Free iOS app for wedding and event photographers
• Automated image transfer from compatible Sony Alpha cameras[i] to the Cloud
• Immediately edit and deliver curated digital albums to clients
• Utilizes AI and camera metadata to assist image selection and organization

SAN DIEGO – December 1, 2020 – Today, Sony Electronics announced “Visual Story” – a new application for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery[ii]. Unique to Sony camera users and available for iOS, Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media.

“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president of Sony Imaging Products and Solutions Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients. Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and software solutions empowering content creators to capture, communicate and share in ways never before possible.”

A Professional Workflow Simplified

With Visual Story, photographers can now deliver a fully edited and curated photo gallery instantly, on site and on the day of the big event – eliminating days of work previously spent organizing and editing assets. This is made possible by the connection of the app to a compatible Sony camera. While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service[iii]. Images are then automatically organized using Artificial Intelligence (AI), and can be sorted based on metadata, star ratings, shooting timeframe, focus position and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances and others, automatically detecting if a subject’s eyes are closed in an image. Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by camera for added sorting options.

Effortless Edits

Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets – significantly reducing time spent editing images. By simply registering an edit preset prior to shooting, users can apply that preset to all images saving time and effort all while maintaining a consistent look throughout the entire shoot. The application is also equipped with a variety of editing functions, from basic corrections such as exposure, white balance and contrast, to more advanced corrections such as hue, saturation and luminance.

Sharing Made Simple

Using cloud collaboration, images can be synchronized on multiple mobile devices for easy viewing. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. This can be offered to their client as an additional service, or complimentary and included in their wedding or event package.

Ratings and selections made while creating a photo gallery can be downloaded as an XMP file, then transferred to another application on a PC to simplify the final delivery process. As a bonus, photographers can also embed a logo, their social media information and more, directly on the images within the photo gallery – making it easier than ever to brand and market their business, especially when their clients share the images on various social media platforms.

Visual story is perfect for a variety of events from weddings to parties and corporate events to family photos and more. It is ideal for any situation where many photos are taken that need to be delivered instantly. Visual Story will continue to evolve in these various applications, reflecting our customers’ needs.

Compatibility and Availability

Visual Story is available now for iOS in the Apple App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II[i]. Alpha 7 III will be supported in a future firmware update planned for Spring 2021.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.

###

Notes:

[i] Please refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.

[ii] Membership to “Visual Story” account and app on smartphone required with connection to Wi-Fi. See “Visual Story” terms and conditions/privacy policy for details.

[iii] iPhone/iPad: iOS 13.0 -14.2.

From Sigma:

SIGMA Introduces Full-Frame Mirrorless I series Premium Compact Prime Lenses

New Lenses Offer Outstanding Performance, Superior Build Quality and Elegant Design

Ronkonkoma, NY – December 1, 2020 – Today, SIGMA Corporation introduces the I series of lenses for full-frame mirrorless cameras. Pairing both for exceptional optical performance and stylish, compact design, the three new lenses – the 24mm F3.5 DG DN | Contemporary, 35mm F2 DG DN | Contemporary, and 65mm DG DN | Contemporary – join the previously released 45mm F2.8 DG DN | Contemporary to establish a new benchmark in compact performance lenses. Featuring all-metal construction for durability and cutting-edge optical designs, the I series lenses are available in L-Mount and Sony E-mount.

"When it comes to mirrorless cameras, striking the proper balance between performance and size is even more crucial. We believe there is a growing demand for compact, high-performance, high-quality lenses," reports SIGMA America President Mark Amir-Hamzeh. "The introduction of the I series of full-frame mirrorless-exclusive lenses answers this call. The I series represents a new option: premium compact primes that are stylish in appearance with impressive specifications and optical performance."

Built to the mechanical and operational standards of SIGMA Cine lenses, in compact mirrorless form, the I series have outstanding feel and touch in the hand. The well-damped manual focus ring, aperture ring, and autofocus switches embody true functional beauty.

The I series is being announced with 3 new lenses:

• 24mm F3.5 DG DN | Contemporary (MSRP $549)
• 35mm F2 DG DN | Contemporary (MSRP $639)
• 65mm F2 DG DN | Contemporary (MSRP $699)

The three new lenses will be available for sale through authorized US retailers in mid-January, 2021.

The 45mm F2.8 DG DN | Contemporary, available now (MSRP $549), is also part of this series.

Key I series Lens Features:

All I series lenses feature an all-metal body, with high-precision metal internal parts, and a metal lens hood. The 24mm F3.5 is a petal-type hood.

• All I series lenses feature a manual aperture ring and knurled surfaces for an enjoyable tactile experience.
• The 35mm F2 and 65mm F2 lenses feature a newly-designed arc-type auto/manual focus mode switch.
• The 24mm F3.5, 35mm F2 and 65mm F2 lenses all feature a dust and splash-proof mount.
• The three new lenses each ship with both a plastic lens cap and a magnetic metallic cap.
• An optional magnetic cap holder (model CH-11, MSRP $29) features a mini-carabiner for clipping to a camera bag, jacket or belt loop, and has a donut-style center hole to easily remove the cap when it is time to place it back on the lens.

Product Specifications:

SIGMA 24mm F3.5 DG DN | Contemporary

Exceptional compact wide-angle prime | 1:2 close-up magnification | Lovely round bokeh | Stepping motor | Designed to minimize flare and ghosting | Super Multi-Layer Coating

Lens Construction: 10 elements in 8 groups (1 SLD, 3 aspherical)
Autofocus Motor: STM
No. of Diaphragm Blades: 7 rounded
Min. Focus Distance: 4.3 in. (10.8cm)
Max. Magnification Ratio: 1:2 (half macro)
Filter Size: 55mm
Dimensions (DxL):
L-Mount: 2.5 x 1.9 in. (64 x 48.8mm)
E-Mount: 2.5 x 2.0 in. (64 x 50.8mm)
Weight:
L-Mount: 7.9 oz. (225g)
E-Mount: 8.1 oz. (230g)

SIGMA 35mm F2 DG DN | Contemporary

Outstanding image quality and bokeh, compact size, perfect for everyday use.

Stepping motor | Designed to minimize flare and ghosting | Super Multi-Layer Coating

Lens Construction: 10 elements in 9 groups (1 SLD, 3 aspherical)
Autofocus Motor: STM
No. of Diaphragm Blades: 9 rounded
Min. Focus Distance: 10.6 in. (27cm)
Max. Magnification Ratio: 1:5.7
Filter Size: 58mm
Dimensions (DxL):
L-Mount: 2.8 x 2.6 in. (70 x 65.4mm)
E-Mount: 2.8 x 2.7 in. (70 x 67.4mm)
Weight:
11.5 oz. (325g)

SIGMA 65mm F2 DG DN | Contemporary

Sharp images with beautiful bokeh | High backlight performance with thorough flare & ghosting control | Stepping motor | Designed to minimize flare and ghosting | Super Multi-Layer Coating

Lens Construction: 12 elements in 9 groups (1 SLD, 2 aspherical)
Autofocus Motor: STM
No. of Diaphragm Blades: 9 rounded
Min. Focus Distance: 21.7 in. (55cm)
Max. Magnification Ratio: 1:6.8
Filter Size: 62mm
Dimensions (DxL):
L-Mount: 2.8 x 2.9 in. (72 x 74.7mm)
E-Mount: 2.8 x 3.0 in. (72 x 76.2mm)
Weight:
14.3 oz. (405g)

Orders

Order your Sigma DG DN Contemporary Lens from B&H.

Learn more at B&H Explora.

Image quality test results have been added to the Sony FE 28-60mm f/4-5.6 Lens Review.

I think you will be impressed with these results. This tiny, affordable lens is a good performer.

Initially, the Sony FE 28-60mm f/4-5.6 Lens is only available in a kit with the Sony a7C. This kit is in stock at B&H | Adorama | Amazon USA | WEX

Eventually, the Sony FE 28-60mm f/4-5.6 Lens will be individually available. B&H says preorders start Feb 15th. Adorama and Amazon USA are not saying. WEX is taking preorders.

What are the differences between the Sony a7C and a7 III? Size and the features directly related to size aside, these cameras are nearly the same. This sameness includes the imaging sensor and the resulting image quality. While the similarities reflect very positively on the a7C, the differences must be understood.

Let's look at the a7C vs. a7 III differences, starting with some visual comparisons.

• Headlining the a7C advantage list is a considerably smaller size. Essentially, slice the a7 III off at the top plate, and you get the a7C. Additionally, the a7C's lighter weight is welcomed:
  • 4.88 x 2.80 x 2.35" vs. 5.0 x 3.9 x 3.0"
  • 124.0 x 71.1 x 59.7mm vs. 126.9 x 95.6 x 73.7mm
  • The a7C's grip is considerably smaller with a finer-textured grip surface.
  • CIPA Weight: 18.0 vs. 23.0 oz (509 vs. 650g)
• The EVF included on this little camera is a very positive feature, but directly impacted by the camera's reduced size is the a7C's viewfinder size. While both cameras feature approximately 2.35 megadot XGA OLED viewfinders with 100% coverage, there are significant differences:
  • Size: 0.39 vs. 0.50" (1.0 vs. 1.3cm) (little vs. huge)
  • Magnification: Approx. 0.59x vs. 0.78x
  • Eyepoint: Approx. 20mm vs. 23mm
  • The a7C has a minimalistic eyecup.
• Notably improved is the a7C's AF system, now including support for Real-time Tracking and Eye AF (human) while recording video.
• The a7C has no joystick. While some will find the "joy" missing, the touch and drag AF feature works well.
• The a7C has no front dial.
• The a7C has an increased buffer size (115 vs. 40 RAW).
• The a7C lacks the light flicker avoidance feature.
• The a7C has a working range down to EV -4 vs. EV -3.
• The a7C's max shutter speed is 1/4000 vs. 1/8000.
• The a7C can X-Sync at 1/160 vs. 1/250 sec.
• The a7C does not have first-curtain mechanical shutter available.
• The a7C features a side-opening vari-angle LCD monitor (necessary for self-recording) vs. tilt.
• The a7C has a movie button on the top where it is easier to reach from the front vs. the back-positioned button.
• Battery Life: approx. 680 vs. 610 shots (Viewfinder, CIPA)
• The a7C has upgraded 5-axis in-body stabilization and shutter units.
• The a7C has one custom button vs. 4.
• The a7C has 3 custom modes vs. 2.
• The a7C has a silver shutter release button *with a click* vs. black with no haptic feedback.
• The a7C features wireless support for 2.4GHz and 5GHz bands vs. 2.4Ghz.
• "A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings." [Sony]
• Vertical video support has been added.
• Single SD memory card slot vs. dual.
• Memory cards are more challenging to insert into and remove from the a7C.
• The a7C arrives with a $100.00 lower list price, but the 2-year-older a7 III's street price is $100.00 lower than the a7C's — a difference not likely to be found differentiating to most.

The Sony a7 III is a very popular camera, and those already familiar with it now have a very good understanding of the a7C.

More Information

Sony a7C

Order the Sony a7C at B&H | Adorama | Amazon | WEX.

Rent the Sony a7C from Lensrentals.