Canon and Sony News for Feb 2016

Image quality results from the EOS 5Ds R and EOS 7D Mark II have been added to the Canon EF 16-35mm f/2.8L II USM Lens Review.
 
Lots of comparisons are able to be made using this lens.
 
B&H has the Canon EF 16-35mm f/2.8L II USM Lens in stock with a $150.00 instant rebate and 4% reward.

From Canon:
 
TOKYO, February 29, 2016—Canon Inc. announced today that seven Canon product designs were recognized by iF International Forum Design GmbH with prestigious 2016 iF Design Awards. Notably, Canon’s XC10 4K camcorder was selected for the iF Gold Product Design Award 2016, the highest honor in the product category.
 
iF Gold Product Design Award 2016 winner
 

• XC10 4K Camcorder

iF Product Design Award 2016 winners
 

• EOS 5DS / EOS 5DS R
• EF 11-24mm f/4L USM
• EOS M3
• PowerShot G3 X
• PIXMA MX490 Series Inkjet printer
• i-SENSYS MF220/210 Series Laser multifunction printer

Established in 1953, the iF Design Awards are recognized internationally as one of the most prestigious awards within the field of design, with outstanding industrial designs chosen from all over the world each year. This year 5,295 entries from 53 countries and regions were judged by internationally active design experts across seven disciplines: product, packaging, communication, interior architecture, architecture, service design, and professional concept.
 
This year marks Canon’s 22nd consecutive year of winning iF Design Awards. Encouraged by the recognition of the Company’s design excellence, Canon will continue striving to realize products that combine the highest levels of performance and design.
 
B&H carries Canon's iF Design Award winning products.

 
From the B&H YouTube Channel:
 
In this video, Chase from Zacuto briefly demonstrates cinematic lighting set ups that filmmakers can use for 4 popular film genres: Noir, Romance, Horror and Sci-fi. Starting with sci-fi, the team creates a colorful, other-worldly look with textured backgrounds and multiple lights. For noir, they demonstrate what can be done with just one powerful light along with careful placement of light modifiers to create a classic look. The romance look teaches the importance of soft, high-key light, and how to turn set pieces into diffused light sources. Lastly, the horror look shows how to create a frightening atmosphere with shadows and fog, plus you’ll get to see a clever practical light trick.
 
As you might ave guessed, B&H carries most of the supplies needed for these cinematic lighting setups.

 
USA TODAY photographers Robert Hanashiro and Dan MacMedan give us the scoop on what it takes to shoot the Oscars--from red carpet arrivals to emotional moments backstage.

From Nikon:
 
TOKYO –February 23, 2016 – Nikon Corporation is pleased to announce the release of its renewed online photo sharing service, "NIKON IMAGE SPACE". This latest version of the service was launched on February 22, 2016.
 
Originally launched in January, 2013, "NIKON IMAGE SPACE", the name of which expresses the fact that it is a space for sharing and appreciating images, is a free online image sharing and storage service open to anyone who enjoys taking photos or recording movies.
 
With this renewal, we have made "NIKON IMAGE SPACE" easier to use and more practical.
 
We have equipped "NIKON IMAGE SPACE" with three new modes that allow users to enjoy photos from a variety of angles. "View" mode supports intuitive browsing of photos, and the new "Report" mode enables analysis of aspects such as photographic tendencies from shooting information for uploaded photos and feedback on shared photos. "Organize" mode (computer version only), also available prior to the renewal, has been improved to enable easier and more natural photo organization with a left-and-right pane layout.
 
Photo sharing functions have also been improved. Users can specify a period of time for which images are shared (share duration), and the service has also been equipped with a function for receiving applause from those with whom images are shared. In addition to the ability to set the share duration, images can also be password protected. What's more, a browsing function that enables automatic display of photos to which the same tags have been attached, much like an album, has been added.
 
We plan to offer collaboration with SnapBridge, our new app announced in January, 2016, that enables constant connection between a Nikon digital camera and a smart device using Bluetooth low energy. This will enable automatic upload of an unlimited number of 2-MP images to "NIKON IMAGE SPACE" from SnapBridge with a registered Nikon ID.

 
From the National Geographic YouTube Channel:
 
Franz Josef Land is the northernmost archipelago in the world, only 560 miles (900 kilometers) from the North Pole in the Russian Arctic. It is uninhabited by humans—except for a few scientists working in the nature reserve—and the wildlife population is robust. The rugged environment is home to thousands of walruses, whales and polar bears.
 
Photographer Cory Richards joined the Pristine Seas expedition to Franz Josef Land as a natural history photographer. When it came to making an image of the mighty polar bear, it was trial by fire. "I've been working for over a month to try to capture something that both celebrates the power of this animal, but also celebrates intimacy and gets us in close. This is my first time trying to actually photograph a polar bear in its natural environment. I'm learning. I'm learning every single second."
 
On one of his final attempts to photograph a polar bear, he decided to get out of the boat and go onto the shore, where he saw a polar bear in the distance. The plan was to set up a camera on the beach and hope that the bear would come over, Richards said. "As I get out of the boat, I'm thinking, 'First of all, this is stupid. There have been fatal attacks on these islands. People have lost their lives here. I'm willfully jumping onto the beach, with a very hungry bear, who has lost the opportunity to escape with the ice pack. I'm now food. I'm part of the food chain. And I'm certainly not the top of it.'" Richards set up a time-lapse camera on the beach, as well as a small video camera. "All that matters right now to me is making an image that has a lasting impact." But the bear was not paying attention to the team or coming any closer—until they launched a drone.
 
The team quickly got back in the boat to let the bear be, and the bear's curiosity led him right toward the camera on the beach. Richards got the images he was hoping for. "I think polar bears are one of the most special species that we can be looking at right now. Their life, in every way, is threatened. Climate change is affecting their environment. Photographing a polar bear, in the current state of the world, is not only beautiful but deeply important and deeply impactful."

From the Canon Digital Learning Center:

In this article series you will learn valuable information for photographing weddings. Weddings can be the most important day of a couple’s life, and the photographic memories are a wonderful gift and keepsake.
 
If you have a better-than-average camera, someone will eventually ask you to help photograph a wedding. My best advice to you is to let a professional handle this often stressful and difficult task. If however, you feel you are up for the job – the one of capturing the most memorable images of someone’s lifetime – then here are some helpful tips.

Check out the Canon Digital Learning Center for all the helpful tips.

From the Canon Digital Learning Center:

An article by professional child and family photographer Laura Morita
 
As any parent knows, getting a child to cooperate in front of the camera can be an exercise in futility. Why won't they just do whatever we say and stand wherever we want and smile with just the right number of teeth showing? Do they have to be so difficult? Well, the short answer is yes. They do. So, we can either choose to nag and whine and complain and beg (I'm guilty of all four) or we can try to figure out ways to get them to cooperate.
 
Whether you are photographing your own kids or someone else's, sometimes those kiddos just aren't interested in posing for you, but here are some tricks I use to get cooperative kids.

Check out the full article on the Canon Digital Learning Center.

From the Canon Professional Network:
 
Canon is reinforcing its commitment to high levels of service with the announcement of a two year warranty on all EOS-1D and Cinema EOS camera bodies, providing photographers and filmmakers with outstanding cover, free of charge.
 
The offer consists of a one-year extension on top of the one-year Standard European Warranty System (EWS), under identical terms and conditions, and is absolutely free of charge. This gives you a total warranty period of two years from date of first purchase.
 
The two-year warranty is valid on products originally distributed by Canon within the EU countries plus Lichtenstein, Norway and Switzerland. To be able to claim the additional year of warranty you must have purchased the product in one of these countries.
 
For full details and terms and conditions you can download the warranty leaflet by clicking here. To find out more about Canon Professional Services (CPS) just click here.
 
If you're an existing CPS member you can register your product by clicking here. You can also also register to join the CPS Programme from this link.
 
Wex Photographic carries Canon Cinema EOS camera bodies.

From Canon UK
 
LONDON, 18 February 2016 – Canon Europe, leader in imaging solutions, today sends its congratulations to Warren Richardson winner of the World Press Photo of the Year 2015. The winning photograph depicts a man and child attempting to cross the border from Serbia to Hungary at night. The pair were part of a group of people seeking to enter the country before a secure border fence was constructed. Due to the circumstance, Richardson was not able to use flash to capture the image, so the photograph is lit by moonlight alone.
 
The World Press Photo Contest, now in its 59th year, is internationally seen as the world’s most prestigious competition for photojournalists. The judges of the contest, which has been sponsored by Canon since 1992, selected one image of 82,951 photos submitted by 5,775 professional photographers from 128 countries as the winning Press Photo of the Year 2015. There were seven themed categories, and two long-term project categories, open for contestants to enter this year.
 
“We are proud to support the world’s best photojournalists in their quest to tell the stories that need to be told through this prestigious and highly anticipated event,” comments Kieran Magee, Director, Professional Imaging, Canon Europe. “Images such as Warren’s play a hugely powerful role in capturing the real impact and human side of a story and importantly, making sure they reach a broader audience. It is for this reason we’re honoured to have been supporting these awards for the past 24 years.”
 
Warren Richardson captured his winning image on the Canon EOS 5D Mark II with a EF 24mm f/1.4L USM lens. The winning photograph also won first place in the Spot News category. Other category winning entries taken on Canon cameras include:
 

• Aftermath of Airstrikes on Syria, taken by Sameer Al-Doumy on a Canon EOS 5D Mark III for the Spot News stories category
• FIS World Championship, taken by Christian Walgram on a Canon EOS-1D Mark II for the Sports singles category
• China’s Coal Addiction, taken by Kevin Frayer on a Canon EOS 5D Mark III for the Daily Life singles category
• Storm Front on Bondi Beach, taken by Rohan Kelly on a Canon EOS-1D Mark II for the Nature singles category
• Tough Times for Oragutans, taken by Tim Laman on a Canon EOS-1D C for the Nature stories category

As winner of the World Press Photo of the Year 2015, Warren Richardson will receive a cash prize of €10,000 from World Press Photo at an awards ceremony in Amsterdam on 25 April. In addition, Canon Europe will award him with the EOS-1D X Mark II, its recently announced flagship camera.
 
The prize-winning pictures are presented in an exhibition visiting more than 100 cities in over 45 countries over the course of the year and seen by more than 3.5 million people worldwide. This year’s first 2016 World Press Photo exhibition opens in Amsterdam on 16 April. This year’s exhibition displays will be printed on Canon large-format and Arizona flatbed printers.
 
In addition, in partnership with WPP a series of 80 lectures entitled “Reflections will run in cooperation with universities across Europe telling the story of professional photo journalism and the power of photography”.
 
Further information about World Press Photo is available at www.worldpressphoto.org.

 
In this video, the show How It's Made demonstrates how tripods are produced in one of Manfrotto's manufacturing facilities in this quick three minute video.
 
B&H carries Manfrotto tripods.

From Canon UK:
 
United Kingdom, Republic of Ireland, 24th February 2016 – Canon will be back at The Photography Show in March with its biggest, most engaging stand to date. For the first time Canon will be premiering its very own Live Stage, hosting live and insightful talks from world renown, industry leading photographers and videographers. Canon will also be showcasing the recently announced EOS 1D-X Mark II, demonstrating its awesome power and speed along with a host of award winning products.
 
Across the course of the show, Canon’s first ever Live Stage will feature professional Canon photographers including the likes of wildlife photography expert Andy Rouse, leading filmmaker Simeon Quarrie and international photographers Lara Jade and Christian Anderl. They will take visitors on an inspiring journey through their photography experiences and share how Canon products have allowed them to take their passion to a professional level.
 
Experts from Canon’s Professional Services (CPS) team will be on hand throughout the show, offering advice and tips to pros and those looking to take their photography to the next level.
 
Canon’s largest Photography Show stand yet will also be chocked full of brand new products such as the new EOS 80D and the PowerShot G7 X Mark II.Plus visitors will be able to witness Canon’s range of PIXMA and large format printers including the new A2 inkjet printer, the imagePROGRAF PRO-1000.
 
Plus Canon is giving people the chance to be part of its show experience, offering lucky fans on its social media pages the chance to win tickets to the show and have their image displayed on the Canon stand. To find out more visit Canon on Facebook and Twitter.
 
Come and see Canon at The Photography Show from 19th – 22nd March 2016 at Stands D141 and E131.
 
More information on Canon’s complete presence at The Photography Show 2016 can be found here.

Standard test results, including specs and measurements, have been added to the Nikon 16-80mm f/2.8-4E AF-S DX VR Lens page.
 
The extra focal range and wider maximum aperture of this mid-range zoom will be tempting features for those wanting to upgrade their standard 18-55mm kit lens.
 
B&H has the Nikon 16-80mm f/2.8-4E AF-S DX VR Lens in stock.

 
From the B&H YouTube Channel:
 
In this highlight, Artie and Denise share the methods and techniques that they have developed and used for bird photography.
 
The full video can be found here.

 
From the Rob & Jonas' Filmmaking Tips YouTube Channel:
 
There are times when we wish we could make use of the stabilized video we get from shooting with our drones but conditions just make it too dangerous to fly. This video might help you in some of those situations, assuming you want to film close to the ground. So no matter if you are shooting indoors or in a dense forest, this handle can help you obtain smooth video. You just have to find someone with a 3D printer of course...

B+W has published an extensive handbook outlining its filter lineup which includes an explanation of each filter and a description of its intended use.
 
My favorite part of the handbook can be found on page 44 where B+W describes how one of its filters can literally double your money. :-) [Sean]

From Nikon:
 
New DL range raises the standard of compact camera photography with DSLR- inspired optical innovation of high-performance NIKKOR lenses and always-on smart device connectivity
 
February 23, 2016 - TOKYO - Nikon Corporation is pleased to announce the release of the Nikon DL series, a new line-up of premium compact cameras incorporating high-performance NIKKOR lenses, SnapBridge connectivity and a suite of digital SLR camera functions to complement any advanced enthusiast or professional's kit.
 
Inspired by the Nikon professional photographer community, the "D" in the Nikon DL series, draws on Nikon's DSLR heritage, while "L" calls out the premium NIKKOR lens technology which serves as the focal point for the range. The series comprises three new models, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and the DL24-500 f/2.8-5.6, each equipped with different NIKKOR lens groups and crafted for different photography styles. The first is a 18-50 mm equivalent ultra-wide-angle zoom lens that boasts the fastest and brightest maximum aperture in NIKKOR history, the second a fast, 24-85 mm equivalent normal zoom lens offering beautiful blur (bokeh), and super macro performance, while the last is an ultra high-power zoom lens that exhibits superior resolution over a broad range of focal lengths, up to an super-telephoto 500 mm equivalent.
 
Each model adopts a 1.0-inch type backside illumination CMOS sensor and the new EXPEED 6A image-processing engine for enabling the expression capabilities demanded by users of digital SLR cameras, while also providing sharp and clear rendering when shooting in dark surroundings.
 
For the accurate and precise acquisition of photography subjects, the Nikon DL series features a hybrid AF system combining both phase-detection AF and Contrast-detect AF. The focus points are densely packed to ensure wide AF area coverage for reliable performance in unpredictable shooting environments, keeping up with the DL range's high autofocusing speed of approximately 0.09 s. This works in tandem with an outstanding continuous shooting speed of 20 frames per second.
 
Completing the seamless transition when switching between shooting with a DSLR and their DL camera, photographers using the DL series will also find themselves returning to a system that is both familiar and intuitive, with the cameras' adoption of the Nikon DSLR user interface. The DL series also aid photographers looking beyond still image capture, with video recording in 4K UHD (3840 x 2160)/30p quality, alongside a suite of creative movie-making options.
 
The cameras also support Nikon's newest connectivity platform, SnapBridge, for the seamless and immediate transfer of images to paired smart devices.
 
DL18-50 f/1.8-2.8 primary features
 

• A fast, ultra wide-angle zoom NIKKOR lens with maximum apertures of f/1.8-2.8 and support for the 18-50 mm*1 equivalent range of focal lengths
  The lens built into the DL18-50 f/1.8-2.8 offers the fastest maximum aperture in NIKKOR history for the 18-50 mm equivalent focal lengths, f/1.8, allowing users to enjoy dynamic perspectives, high contrast, beautiful background blur, and fast shutter speeds in even darker situations. Adoption of the same superior optical technologies used with interchangeable lenses for digital SLR cameras, including a large-diameter, molded-glass aspherical lens element with a large thickness deviation ratio, an aspherical ED glass element, a high refractive index (HRI) lens element, and Nano Crystal Coat, enables effective compensation for all types of aberration and sharp, clear rendering.
• Perspective control that corrects distortion of architecture and other wide subjects
  This handy function compensates for the unnatural tapering effect in images that is caused by differences in distance between the camera and various parts of the subject. It can be corrected with shooting by controlling the subject's horizontal and vertical orientation in 20 steps while confirming the effects in the monitor.
• Other features
• Fluorine coat adopted to keep lenses cleaner for easier maintenance
• A step-zoom ring allows users to instantly change the focal length by setting it to one of six predetermined positions
• An approximately 1037k-dot 7.5-cm/3-in. OLED touch-screen monitor with tilting mechanism
• DF-E1 Electronic Viewfinder (optional)- compact, high-resolution, OLED electronic viewfinder equipped with a tilting mechanism.

DL24-85 f/1.8-2.8 primary features
 

• A fast, normal zoom NIKKOR lens with maximum apertures of f/1.8-2.8 and support for the 24-85 mm equivalent range of focal lengths
  Adoption of a large-diameter, molded-glass aspherical lens element with a large thickness deviation ratio, and an HRI lens element enables superior rendering with effective suppression of all types of aberration. The lens achieves beautiful blur characteristics, especially with close-up shooting, for exceptional macro and portrait images.
• Super Macro function that enables capture of the subject at approximately 0.37x (life-size reproduction with conversion to 35mm [135] format)
  Be it insects or fine textures, the DL24-85 f/1.8-2.8 captures stunning shots for photographers looking for fresh perspectives. Photographers have the option to shoot with the super macro function, enabling "life-size" close-up shooting at a 35mm-format equivalent for those needing a closer look at their pint-sized subjects. The focus bracketing function automatically shifts the focus position slightly during continuous shooting, which comes in handy during super macro shooting where accurate focus can be difficult to achieve due to the very shallow depth of field.
• Other features
• Fluorine coat adopted to keep lenses cleaner for easier maintenance
• A step-zoom ring allows users to instantly change the focal length by setting it to one of six predetermined positions
• An approximately 1037k-dot 7.5-cm/3-in. OLED touch-screen monitor with tilting mechanism
• Built-in flash
• DF-E1 Electronic Viewfinder (optional)- compact, high-resolution, OLED electronic viewfinder equipped with a tilting mechanism.

DL24-500 f/2.8-5.6 primary features
 

• An ultra high-power zoom NIKKOR lens with maximum apertures of f/2.8-5.6 and support for the 24-500 mm equivalent range of focal lengths
  To suppress color fringing and distortion, while compensating for all types of aberration throughout the optical zoom range, the lens architecture incorporates both aspherical ED glass elements and ED glass elements, providing sharp and clear rendering throughout the optical range. The broad range of focal lengths supported by this one camera enables capture of sporting scenes, wildlife, and aircraft with 500 mm super-telephoto shooting, as well as broad landscapes with 24 mm wide-angle shooting.
• Dual Detect Optical VR provides compensation for camera shake
  In addition to providing superior compensation for camera shake, the lens is also equipped with SPORT VR mode built into super-telephoto interchangeable lenses for digital SLR cameras, enabling the more precise capture of subjects moving at high speeds with the appropriate level of camera-shake compensation and a more stable viewfinder image.
• Other features
• Fluorine coat adopted to keep lenses cleaner for easier maintenance
• OLED electronic viewfinder with eye sensor
• An approximately 1037k-dot 7.5-cm/3-in. OLED touch-screen monitor with vari-angle mechanism
• Built-in flash

B&H has the Nikon DL cameras available for preorder.

From Adobe:
 
Lightroom 2.0 for Android adds in a number of new, important features, including:
 

• An in-app camera, supporting the capture of images in DNG raw format
• Shoot-through presets, also available within the in-app camera, enabling previewing and capturing images with a series of built-in presets providing non-destructive editing
• Dehaze tool to adjust haze and fog in an image
• Split Toning enhancement, enabling the addition of a color cast to the highlights and shadows of an image, creating a uniquely stylized color image or replicating the look and feel of a traditional toned black and white image
• Target Adjustment Tool functionality in the Color/B&W editing tool, providing direct, on-image editing controls
• Point mode in Curve tool providing complete control over the tonality and contrast of an image
• Enhanced sharing with one-tap access to Adobe Premiere Clip for crafting video stories.

Lightroom 2.0 for Android is available on Google Play.
 
The Creative Cloud Photography Plan (Photoshop CC & Lightroom CC) is an excellent value at only $9.99/month.

From Sigma USA:
 
KANAGAWA, JAPAN – February 23, 2016 – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessories manufacturer, today announced the addition of a high-performance APS-C format lens for DSLR cameras to the Sigma Global Vision product line: Sigma 50-100mm F1.8 DC HSM Art Lens.
 
Sigma 50-100mm F1.8 DC HSM Art
Building on the groundbreaking Sigma Global Vision 18-35mm F1.8 DC HSM Art Lens, the new Sigma 50-100 F1.8 (75-150mm on 35mm format) mid-range zoom lens embodies the same engineering prowess to deliver outstanding prime lens-like results. Factoring in the APS-C image circle of 1.5x, the 50-100mm F1.8 covers three popular short tele prime focal lengths: 85mm, 105mm and 135mm. Like the 18-35mm F1.8, the new 50-100mm F1.8 maintains a constant F1.8 aperture yielding exceptional brightness and resolution throughout the zoom, while simultaneously maintaining focus as the lens is zoomed, a feature videographers will greatly appreciate.
 
Sigma Art Line Image Technology Innovation
 

• Features three FLD (F Low Dispersion) glass elements, one SLD (Special Low Dispersion) glass element, and one high-refractive index, high-dispersion glass element to minimize aberrations.
• Redesigned and enhanced, the new Hyper Sonic Motor is 30% slimmer and provides fast and accurate AF.
• Highly durable polycarbonate diaphragm made with fluorine; blades feature carbon feather film offering exceptionally smooth operation even during continuous shooting.

Outstanding Zoom Lens Maneuverability
 

• Inner focusing and zoom design offer versatile shooting options
• Tripod socket for stable, comfortable operation
• Features 21 elements / 15 groups, Minimum Aperture: F16, 82mm filter thread, Minimum Focus Distance: 37.4in, Dimensions: 3.7x6.7, Weight: 52.6oz

The new Sigma 50-100mm F1.8 Art will be available in Canon, Nikon and Sigma mounts.
 
B&H has the Sigma 50-100mm f/1.8 DC HSM Art Lens available for preorder.

Standard test results, including specs and measurements, have been added to the Nikon 300mm f/4E AF-S PF VR Lens page.
 
The Nikon 300mm f/4E AF-S PF VR's optical design featuring a Phase Fresnel element allows it to weigh significantly less than similarly spec'd lenses. The result is a more travel-friendly (i.g., backpacking) telephoto option.
 
B&H has the Nikon 300mm f/4E AF-S PF VR Lens in stock.

From Canon USA:
 
MELVILLE, N.Y. – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that Canon Inc., its parent company, has been named to the 2016 FORTUNE magazine World’s Most Admired Companies list as a member of the computers industry. Canon received high marks in innovation, social responsibility, global competitiveness and quality of products and services.
 
“The prestigious honor of being named as one of the World’s Most Admired Companies by FORTUNE magazine is a true testament to our company’s forward-thinking vision, as well as to the tremendous work that all of our employees continue to do on a daily basis worldwide,” said Kotaro Fukushima, senior director and general manager, Corporate Communications, Canon U.S.A., Inc. “Canon is proud to continue to invest in both our customers and technology while still staying true to our philosophy of being a good corporate citizen in the communities that we serve.”
 
Executive, directors and analysts from approximately 652 companies in 30 countries around the world were asked to rate these companies based off of nine criteria categories: financial soundness, long-term investment value, people management, social responsibility, use of corporate assets, quality of management, quality of products/services, innovation and global competitiveness. In order to be listed, a company must have scored within the top half of its respective industry.
 
The complete FORTUNE magazine World’s Most Admired Companies list can be found at www.fortune.com/wmac.

From SanDisk:
 
MOBILE WORLD CONGRESS, BARCELONA, Feb. 22, 2016 – SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, today introduced the world’s fastest microSD card. The SanDisk Extreme PRO microSDXC UHS-II card enables action camera, drone and smartphone users to offload huge video files at unprecedented speeds.
 
“Action cameras are now the fastest-growing segment in digital imaging and drones are becoming increasingly popular, creating an opportunity for people to capture more high-capacity, high-quality 4K Ultra HD content,” said Dinesh Bahal, vice president, product marketing, SanDisk. “We designed this card specifically to address consumers’ needs for a faster solution when transferring massive files – and now, with nearly 3x the speed of our fastest microSD UHS-I card, this new offering dramatically reduces time spent transferring content.”
 
The new card, available in 64GB and 128GB capacities, delivers transfer speeds of up to 275MB/s to offload high-quality content at record speeds. Featuring Class 10 and UHS Speed Class 3 (U3), the SanDisk Extreme PRO microSDXC UHS-II card is perfect for capturing Full HD and 4K Ultra HD video on the latest action cams, drones and smartphones. It also includes a USB 3.0 card reader to conveniently offload files to a PC.
 
“Today’s mobile devices are more sophisticated than ever, and require more advanced technology to deliver the best possible user experience," said IDC Research Director for mobile and tablets Les Santiago. "As the demand for higher quality content such as Full HD and 4K video increases, the need for higher capacity, faster storage solutions grows exponentially. The Extreme PRO microSDXC UHS-II card is at the forefront of delivering solutions that meet these evolving needs.”
 
Built for a New Generation of Devices
 
The latest action cameras, drones and smartphones are versatile, powerful devices that have expanded the possibilities for high-quality video.
 
“We empower our creators to capture amazing images around the world, ones that were previously out of reach. High-end professional imagery is captured every day with our products, and SanDisk’s new UHS-II card is a great complement to our portfolio,” said Basile David, Senior Content Manager, DJI. “These new cards deliver remarkable speeds, giving our creators more time to spend bringing their ideas to life.”
 
SanDisk Extreme PRO microSDXC UHS-II cards are backwards-compatible with UHS-I host devices, performing up to UHS-I speeds allowed by the host device. Also designed for today’s durable devices, the cards can keep up in extreme environments. SanDisk Extreme PRO microSDXC UHS-II microSD cards are shockproof, temperature-proof, waterproof, and X-ray-proof.
 
Pricing and Availability
 
The 64GB and 128GB SanDisk Extreme PRO microSDXC UHS-II cards feature a lifetime limited warranty, and will be available worldwide in Q2 at U.S. MSRPs of $179.99 and $299.99, respectively.

From Tamron:
 
SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017)
 
February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 90mm F/2.8 Di VC USD 1:1 MACRO (Model F017). The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. The lens will be on sale in the U.S. starting on February 25, 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date) at an approximate price of $649.
 
Product Highlights
 
Built upon the outstanding optical performance of the legendary Tamron 90mm Macro
Inheriting the optical design of the previous 90mm Macro lens (Model F004), the new Model F017 delivers the same excellent resolving power and remarkably soft background blur effects (bokeh). The advanced construction includes one LD (Low Dispersion) specialized glass element that maximally limits the dispersion properties of light and two XLD (eXtra Low Dispersion) glass elements that correct dispersion properties to an even greater extent. The special elements optimally compensate for on-axis and lateral chromatic aberrations from macro shooting range to infinity. Furthermore, the design ensures the best imaging performance at any range by adopting the Floating System that shifts the location of a group of elements to the best possible position as the focusing group travels relative to shooting distances. From 1:1, life-size close-ups to the most distant horizon, this new 90mm Macro lens achieves outstanding image quality.
 
Optimized for spectacular background blur effects (bokeh)
Earlier models of Tamron's 90mm macro lens received high acclaim for their spectacular blur effects, and the new 90mm macro builds upon this legacy. To continue this commitment, thorough optical simulations were conducted. Careful examinations were performed to minimize any blurring with a doubled image appearing for a single line because that phenomenon has a considerably negative impact on background image quality. As a result, the lens achieves both sharp, vivid images and spectacular background blur effects. This combination is highly prized by portrait photographers.
 
VC enhanced with shift compensation
An accelerometer has been integrated into Tamron's highly accredited VC (Vibration Compensation) to compensate for shakes on the x-y plane. In unison with a gyro sensor, the accelerometer detects and enables motion compensation for camera shake, providing maximum efficiency in image stabilization optimized for all distance ranges from infinity to macro.
 
USD actuator maximized for macro photography is fast, accurate and quiet
The control software program for the USD (Ultrasonic Silent Drive) actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. The USD quickly addresses any out-of-focus condition caused by back-and-forth camera movement (which commonly occurs during macro photography) ensuring better results when shooting at close range.
 
Moisture-Proof and Dust-Resistant Construction
Special seals protect areas of possible ingress surrounding switches, and the boundary between the focus ring and the lens barrel. These provide stronger protection against the intrusion of dirt, dust and moisture compared to the Moisture-Resistant Construction used previously. This additional protection assures even more wide-ranging opportunities for using this lens.
 
A durable Fluorine Coating on the front element repels water and fingerprints
The water and oil repellant coating applied to the front element surface allows instant removal of dirt or smudges with ease. The coating also provides a reasonable level of durability, and will sustain its effectiveness for years. The Fluorine Coating technology that Tamron developed for use in industrial optics applications was first used on the SP 15-30mm that was introduced in 2014.
 
Advanced coating technology reduces flare and ghosting
Two advanced coating technologies, both providing outstanding anti-reflection performance, are applied to critical element surfaces for maximum light transmission. eBAND (Extended Bandwidth & Angular-Dependency) Coating boasts outstanding anti-reflection performance across nearly the entire range of visible rays, and BBAR (Broad-Band Anti-Reflection) Coating utilizes traditional multi-layered, anti-reflection technology. This combination virtually eliminates extraneous reflections and substantially reduces ghosting and flare which enables the lens to achieve flawless, crystal clear images.
 
Use of circular aperture to achieve beautiful, rounded blur effects (bokeh)
When shooting a scene that includes a point-source of light in the subject background, marvelously tuned blur (bokeh)can be obtained without generating undesirable polygonal shapes of aperture patterns thanks to the circular aperture. The 9-blade diaphragm retains a nearly perfect circular opening even when stopped down by two stops.
 
Focusing options perfectly suited to a macro lens
The new 90mm macro has a focus limiter that makes it possible to shorten the time for accurately focusing on a subject when the working range is known. The lens also features an Internal Focusing system, so the overall length of the lens never changes, not even when focusing. As a result, the user is assured of a comfortable working distance of at least 139 mm (5.5 in.) from the front of the lens. In addition, the lens is equipped with a Full-time Manual Focus override mechanism that makes it possible to flexibly choose focal points. Even with the AF driving system in action, it is possible to instantaneously override it to make manual fine focusing adjustments without switching the AF-MF mode back and forth.
 
Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 90mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)
 
Digital image editing software optimized for Tamron lenses
Included in the new 90mm macro package is SILKYPIX Developer Studio, a popular RAW conversion and editing program preloaded with correction menus for various aberrations based on the optical data that pertains exclusively to Tamron's SP Series lenses. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom.
 

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SP 85mm F/1.8 Di VC USD (Model F016)
 
February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world's first fast-aperture lens with VC (Vibration Compensation). Tamron's acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. It also achieves attractive bokeh that draws attention to the image foreground subject. In addition, Moisture-Resistant Construction has been added to prevent intrusion of moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. This new lens joins the 35mm F/1.8, 45mm F/1.8 and 90mm Macro in a lineup of SP series prime lenses that has been expanding since 2015. The lens will be on sale in the U.S. starting in April 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date). Pricing and delivery will be announced shortly.
 
Product Highlights
 
The world's first 85mm fast-aperture lens with image stabilization
Tamron's VC image stabilization system enables handheld use in dim light without flash. Camera movement-often too minute to be perceptible to the photographer-is the leading cause of unpleasant photographs. In addition, newer DSLR cameras with higher resolution and higher pixel densities are even more susceptible to subtle camera shake. The VC System, Tamron's time-proven Vibration Compensation, keeps the sharpness at hand, even in moody, dim light when shutter speeds tend to be longer.
 
Superior resolving power and attractive bokeh
Experienced optical design technique combined with LD and XLD lens elements have virtually eliminated on-axis and lateral chromatic aberrations that might otherwise appear as color fringing. In addition, by thoroughly reducing comatic aberrations (distortion of off-axis point source) and astigmatism, subjects that appear as a distinct point source will be captured as a distinct point source even at the edges and corners of the frame. Furthermore, optical simulations were thoroughly conducted, and the 85mm achieves natural bokeh- that dreamy, semi-focus blur that separates the portrait subject from the background with a snap.
 
Fluorine Coating and Moisture-Resistant Construction
Fluorine Coating technology developed for use in industrial optics applications has been adapted to photographic lenses. The water and oil repellant coating applied on the front element surface allows safe and easy removal of fingerprints, dirt and smudges. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years. In addition, seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and provide Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.
 
Sophisticated eBAND and BBAR coatings plus Advanced Anti-Reflection Technologies
Two highly developed lens coating technologies, eBAND (Extended Bandwidth & Angular-Dependency) which uses nanotechnology, and BBAR (Broad-Band Anti-Reflection), combine to increase light transmission and to reduce flare and ghosting to imperceptible levels. Additional techniques are employed to prevent reflections inside the lens barrel so that the 85mm lens delivers high contrast, sharp and clear images worthy of a fixed focal lens. This lens clearly captures detailed tones even in the shadows.
 
Electromagnetic diaphragm system now used also for Nikon-mount lens
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses[3]. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.
 
USD actuator maximized for fast and accurate focusing
Fast, quiet AF is achieved by employing a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor which enables remarkably precise focusing drive with high torque and responsiveness. Thanks to the absence of reduction gears in USD, there is no backlash and no unnecessary back-and-forth movement. The control software program for the USD actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. In addition, Full-time Manual Focus override is available at any point during the autofocus operation for deliberately shifting focus without switching the AF-MF. Whether overriding the autofocus or focusing completely manually, the focusing ring turns smoothly and evenly.
 
Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 85mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)
 
Compatibility with Adobe and Silkypix software
Supplied with SILKYPIX Developer Studio 4.0, advanced editing software that features correction menus for various aberrations (lateral color, distortion, relative illumination) based on the optical design data of this specific lens. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom. Shooting RAW image files enables creation of more stringent and high fidelity image quality.
 
Design Concept
The superior technology inside the Tamron 85mm is matched by advanced external ergonomic features under a design philosophy called "Human Touch." Improvements include altering the geometric shape and resistance of the AF/MF and VC switches to deliver comfort with secured operational feedback, and enlarging the distance scale window to maximize visibility and legibility. Even the font style has been newly developed to enhance legibility as part of the overall product design.
 
Preorders:
 
Tamron SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017): B&H
Tamron SP 85mm F/1.8 Di VC USD (Model F016)*: B&H
 
* Preorders will be available once MSRP pricing has been estabilished.

From Tamron:
 
February 22, 2016, Commack, New York- announces the launch of the Tamron TAP-in Console (Model TAP-01), a new lens accessory that enables firmware updating and customized setups for selected Tamron lenses. The TAP-in Console is expected to be available in March. The price will be announced shortly.
 
Product Highlights
 
For the first time, customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings to match the customer's preferences based on how they like to use the lens, making it even more versatile and user-friendly.
 
For full details on the Tamron TAP-in Console, check out the complete press release here.
 
B&H will have the Tamron TAP-in Console available for preorder once the MSRP has been established.

 
From the Adobe Photoshop Lightroom YouTube channel:
 
Lightroom tips and tricks in 60 seconds or less from longtime Lightroom team member Benjamin Warde.
 
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