Canon and Sony News for Oct 2013

Adorama has the Canon EOS-5D Mark III DSLR Camera Kit with EF 24-70mm f/4L IS USM Lens available for preorder.

Apparently, many people are finding the auto-updated NIK filters are crashing Photoshop CS6. The issue seems to be a related to a missing "MSVCP110.dll" file.
 
Several people have reported that installing Microsoft Visual C++ Redistributable for Visual Studio 2012 Update 3 fixes the issue by reinstalling the missing file. (thanks Leigh)

by Sean Setters
 
Backstory:
 
On October 21, I was using the Sigma USB Dock to dial in focus adjstments on my 35mm f/1.4 DG HSM Art lens. I made several different focus adjustments and tested the lens after each one. After about four cycles of adjusting values and focus testing, I connected the lens to the USB dock and Sigma's Optimization Pro software told me there was a firmware update for the lens. I thought to myself, "What a coincidence that Sigma would release a lens firmware update during the hour I'm adjusting this lens."
 
Sigma had not just released a firmware update. Even though my lens had been updated with the newest firmware a month earlier, Sigma Optimization Pro was insisting that my lens wasn't up to date. Every time I would connect the lens to the USB Dock, the software would insist on upgrading the lens's firmware. If I chose not to update the firmware, Optimization Pro would make the focus adjustments button inactive. And every time I chose to "update" the firmware, the autofocus adjustments were reset to "0."
 
For some reason, the lens was reporting that it had the original stock firmware installed. After several failed attempts at getting the firmware update to stick, I called Sigma's technical support.
 
Sigma's technical support adviced me to send the lens in for repair. On October 22 I packed up the lens (including the appropriate repair forms with contact and warranty information) and shipped it to Sigma's Repair Center in Ronkonkoma, New York. They received it on October 24.
 
The Issue of Communication (or lack thereof)
 
Sigma never sent me an email to confirm that they had received my lens (I got the delivery confirmation from FedEx). They never sent me an email to let me know they were processing my repair. There was no way for me to check the status of my repair online (that I could find). Sigma never sent me a return shipment notice.
 
[queue crickets here]
 
All's Well that Ends Well
 
On October 30, I had an entry in my calendar to give Sigma a call and ask for a status on my lens repair. Before I gave them a call, however, a FedEx truck arrived with an unexpected package – my lens. The paperwork with the lens suggested that a circuit board had been replaced and the firmware had been updated by the Service Center.
 
Thoughts on Sigma Service
 
On the one hand, Sigma's turnaround time was fast - very fast, in fact. Considering that they received my lens on the 24th and had it back in my hands on the 30th suggests that Sigma has invested a significant amount of resources in making service and repair orders a priority. A recent "rush" repair order to Canon Professional Services took longer.
 
But Canon's Repair Service trumps Sigma's in a big area - communication. When I send an item into Canon Service, I get an email showing that they received the item. They send me an email when they begin processing my repair. Then they send a shipment notice with tracking information when my item leaves their service facility. And at any time, I can also check the status of my repair on their website.
 
But with Sigma – crickets.
 
But when the crickets are chirping, you can rest assured knowing your item is very likely being repaired and returned in a timely manner. ;-)
 
Adorama carries Sigma Lenses.
 
Update: Site visitor Don let me know he had a similar experience - a fairly quick turnaround with no formal communication. However, when he called Sigma to inquire about the repair, Sigma gave him very detailed information on what they had done. So if you're curious, you may want to go ahead and give Sigma Service a call.

Somewhere down the road, we all stumbled across photography and became bitten by the bug. But how did it happen for you?
 
How did you get into photography? What was the catalyst for picking up a camera?
 
Let us know on our Facebook Page.

Tamron has posted their Third Quarter 2013 Financial Results.

From Nikon:
 
We plan to test the Macintosh versions of the following software applications for compatibility with OS X version 10.9 (some older applications will not be tested). We will announce our plans regarding full compatibility once testing is complete.

• ViewNX 2
• Capture NX 2
• Camera Control Pro 2
• Short Movie Creator
• Nikon Message Center 2
• Wireless Transmitter Utility (WT-4 Setup Utility)
• IPTC Preset Manager
• GP-N100 Utility

We do not intend to provide compatibility with the following applications.

• Capture NX Ver. 1.x
• Camera Control Pro Ver. 1.x
• Nikon Capture series
• ViewNX Ver. 1.x
• Nikon Transfer Ver. 1.x
• PictureProject
• Nikon View series
• Nikon Scan series
• PictureProject COOLPIX Remote Control
• WT-3 Setup Utility
• Wireless Camera Setup Utility
• Wireless Connecting Utility
• PC-PJ Transfer
• Thumbnail Selector
• Nik Color Efex Pro 2.0
• Nik Color Efex Pro 3.0 Select Edition
• Nik Color Efex Pro 3.0 Complete Edition

We do not plan to provide compatibility for other software, or for products utilizing a SCSI or serial connection. We apologize for any inconvenience this may cause. For further information regarding this matter, please contact Nikon Customer Support.

Canon will start selling 5D Mark III with EF 24-70mm f/4L IS USM Lens kits next month with an MSRP of $4,299.00.

From Reuters:

"Adobe Systems Inc said on Tuesday that the scope of a cyber-security breach disclosed nearly a month ago was far bigger than initially reported, with attackers obtaining data on more than 38 million customer accounts.The software maker also said that hackers had stolen part of the source code to Photoshop editing software that is widely used by professional photographers.
 
The company disclosed the breach on Oct. 3, saying attackers took credit card information and other data from nearly 3 million customers' accounts.
 
Adobe also said that the hackers accessed an undisclosed number of Adobe IDs and encrypted passwords that were stored in a separate database. On Tuesday, it revealed that about 38 million records from that database were stolen."

Check out the rest of the article on Reuters.

 
From DxO:
 
Free download through November 3, exclusively in the Mac App Store
 
October 30, 2013 – DxO Labs announces the immediate availability of DxO Perspective for Mac OS X, its exclusive application designed to correct perspective and horizon problems. Thanks to its system of applying anchor points directly on images, DxO Perspective offers a simple and innovative solution that puts its powerful geometric corrections into the hands of all photographers, even beginners. Indispensable for architectural and landscape photography!
 
DxO Perspective is available exclusively in the Mac App Store as a free download through November 3, 2013.
 
Easy yet powerful perspective corrections
In architectural or urban photography, depending on the position of the photographer with respect to the scene, buildings? vertical and horizontal lines can lose their parallelism. With DxO Perspective, making buildings plumb again has never been easier: users simply place the anchor points directly on the image along the lines they want to correct, and unnatural façades instantly return to their original appearance.
 
DxO Perspective corrects all kinds of perspective problems, even the most complex. Using its Rectangle tool, when a photo contains two perspective flaws, DxO Perspective?s Rectangle tool immediately reestablishes a full-frontal view of the object ? essential when shooting a photo of a poster or painting! In 8-point correction mode, DxO Perspective handles even more complex perspectives: the independent placing of horizontal and vertical guidelines provides highly precise corrections on multiple planes.
 
With just one line, DxO Perspective also restores balance and authenticity to landscape photos by perfectly straightening a slanted horizon.
 
Full-frame photos
Regardless of the corrections applied, DxO Perspective keeps photos full-frame, thanks to its automatic cropping feature that optimizes the visible field. Users can also customize the framing to highlight a particular element. A composition grid facilitates precise adjustments.
 
Advanced settings
Serious photographers can also adjust the intensity of the correction and the horizontal/vertical ratio according to their own tastes.
 
Availability and special introductory offer
DxO Perspective for Mac OS X is immediately and exclusively available in the Mac App Store. To access the application, click here. The software is free through November 3, 2013, instead of priced at $19.99?.

 
The teaser videos from Nikon are getting progressively less subtle. In the fourth installment, the video ends with a pretty revealing shot and states, "Savor photography all over again 5 November, 2013."
 
Previous Teaser Videos Released

• Pure Photography #1
• Pure Photography #2
• Pure Photography #3

From Canon:
 
Firmware Version 1.2.3 incorporates the following improvements and fixes.

1. Fixes a phenomenon in which the flash may not fire depending on the timing of when the shutter button is pressed.
2. Fixes a phenomenon in which the AF microadjustment value may change.*
3. Fixes a phenomenon in which the LCD monitor may show a line of false color along boundaries of high contrast.
4. Fixes a phenomenon in which the histogram of a LiveView image is incorrectly displayed when an HDMI cable is connected.
5. Enables the brightness of the camera’s LCD monitor to be adjusted even when an HDMI cable is connected.

* The phenomenon listed in 2 was addressed with Firmware Version 1.2.1, and has been further improved with Firmware Version 1.2.3.
 
Firmware Version 1.2.3 is for cameras with firmware up to Version 1.2.1. If the camera's firmware is already Version 1.2.3, it is not necessary to update the firmware.
 
When updating the firmware of your camera, please first review the instructions thoroughly before you download the firmware.
 
Download:
Canon EOS 5D Mark III Firmware Version 1.2.3
 
Adorama carries the Canon EOS 5D Mark III.

It looks like Google has added something new to its Nik Collection. (thanks Pete)
 
Note: The image above is the Analog Efex logo with the new "Vintage Camera 6" preset applied. ;-)
 
From Google:
 
Today we’re excited to welcome Analog Efex Pro to the Nik Collection by Google. Our latest plug-in lets you reproduce the look and feel of classic cameras and processing methods without having to buy all that vintage equipment.
 
Analog Efex Pro is more than just vintage presets. Advanced tools let you precisely adjust bokeh, textures, lens distortion and lots more. You can even use on-image controls to choose the centerpoint of any effects you add.
 
If you’ve already purchased the Nik Collection by Google you’ll get Analog Efex Pro automatically, for free. Your copy of the collection will automatically update and you’ll see the new plug-in alongside SIlver Efex Pro, Viveza, and the rest of the Nik tools you use.
 
If you’re not a customer yet, you can buy the entire Nik Collection (still just $149) or download a free trial at http://www.google.com/nikcollection/products/analog-efex-pro
 
This is just the beginning for Analog Efex Pro. We hope you enjoy this first version, and be sure to stay tuned -- we’ll be adding more cameras, more controls, and more creativity in the months ahead.

Site visitor Laurence had a very specific problem – when converting videos taken with his DSLR from .MOV to AVI file format, the EXIF data never got stored in the AVI's metadata. He wanted a (free) software solution that allowed him to embed the EXIF information for future reference.
 
The answer – abcAVI Tag Editor by software developer Alexander Sorkin.
 
abcAVI Tag Editor allows you to embed tag information in the header of AVI files using the "Comments" and "Additional Information" fields.
 
From site visitor Laurence:

"Procedure:
 

1. Open Canon's Digital Photo Professional (software bundled with the camera) and navigate to the source MOV file.
2. In DPP, right click the MOV file and select INFO from the pulldown menu or just hit CTRL-I. This pulls up a dialog box with the Shooting Information and Metadata.
3. Click any line in the Shooting Information section to highlight it, then CTRL-A to Select All, then CTRL-C to copy everything to the clipboard.
4. Open the target AVI file in abcAVI Tag Editor. You will see four tabs labelled 'Primary Tags', 'Movie Credits', 'Additional Tags' and 'Other Tags'. Select 'Primary Tags', and you will see a field called 'Comments'. Right click anywhere in the field and hit CTRL-V. You will see the Shooting Info from the MOV pasted in. The same procedure can be done under the 'Additional Tags' tab to paste the Shooting Info into the 'Additional Information' field if you wanted to.
5. Up at the top of the abcAVI Tag Editor window is an icon of a floppy disk. Click this and it saves the metadata changes (i.e., it writes the Shooting Info into the Header area of the AVI file). Now close abcavi Tag Editor.

To verify that the EXIF data was saved, you can open the AVI file with a Hex editor or Notepad++ and you will see the Shooting Info right up at the top following the second 'LIST' entry.
 
NOTE: For photographers who are into Geotagging or Geocaching, abcavi Tag Editor lets you easily add Lat/Long or Geocaching data to the rest of the shooting info (get lat/long from Google Earth if you don't have a GPS tracklog for your video location) and embed that into the AVI along with the rest of the Canon EXIF data. Just type it in manually anywhere you like with the other EXIF data you copied in from the MOV."

Thanks Laurence for sending that in!

Amazon has eneloop 2000 mAh Pre-Charged AA Batteries (8-Pack) available for $16.98. Regularly $26.99.

From Tether Tools:
 
October 18, 2013 – SCOTTSDALE, AZ – Tether Tools is excited to announce two wireless tethering kits designed to meet the diverse needs of photographers integrating tablets in their tethered workflow. Each kit contains the gear necessary to wirelessly transfer images to an iPad/Tablet for instant image viewing and sharing.
 
Starter Wireless Tethering Kit
 
Tether Tools’ Starter Wireless Kit provides a great combination of product ideal for wireless image transfer and camera control from an iPad. Complete with a CamRanger Wireless transmitter, Wallee iPad/Tablet Case in black and a Connect Lite bracket for iPad mounting, this kit is designed for wireless tethered photo shoots in any location. The Connect Lite Bracket has dual 1/4”-20 receiving threads enabling photographers to mount the tablet on a tripod, arm/clamp, camera strap or stand for safe and easy access during a shoot.
 
Pro Wireless Tethering Kit
 
Tether Tools’ Pro Wireless Tethering Kit offers all the benefits of DSLR wireless image transfer and camera control from an iPad, plus external power source and optimal mounting solutions for both CamRanger and iPad/Tablet. Complete with a CamRanger Wireless transmitter, Mighty Mount + ¼-20” Cold Shoe Adapter for the CamRanger, Rock Solid External Power Bank, and Connect Lite Bracket with a Tether Tools/BlackRapid TabStrap Kit, and Wallee iPad/Tablet Case. The Wireless Pro Kit makes wireless mobile tethering simple. This kit is ideal for architectural, wildlife, landscape, sports, portrait, street and many other photo scenarios. The Pro Wireless Tethering Kit enables a photographer to be completely mobile, yet still experience most of the benefits of traditional tethered photography. “Consumer demand for wireless solutions and incorporating the iPad into the photo workflow have led to the creation of this offering. Most customers shooting wireless want a simple solution to secure their camera, transmitter and iPad or tablet. With the Pro Kit they have the option of wearing the iPad hands free or mounting it on their tripod or stands,” said Tether Tools President, Josh Simons. “The Mighty Mount and Connect Lite Bracket are small but incredibly versatile solutions that solve so many mounting needs.”
 
Adorama carries Tether Tools products.

From Epson:
 
Epson Exhibition Watercolor Paper Textured Provides Quality and Versatility for Professional Photography and Fine Art Reproduction Markets
 
NEW YORK – Oct. 25, 2013 – Epson America today announced the newest addition to its award winning portfolio of Signature Worthy media. Engineered for the most discerning professional photographers, artists, museums, and fine-art reproduction houses, Epson Exhibition Watercolor Paper Textured is designed to deliver a distinctive feel along with rich blacks, a wide color gamut and smooth tonal gradations for the ultimate in quality, both visually and tactility.
 
“In response to the growing demand for a superior cotton fiber digital fine art paper with the look and feel of a traditional artist’s watercolor paper, Epson worked in collaboration with the world’s leading creative professionals to design an extremely versatile paper that meets their requirements and upholds our reputation for delivering only the highest quality media,” said Jeff Smith, product manager, Epson America, Inc. “The unique textured surface, combined with industry-leading physical properties and exceptional roll to roll consistency, offers professional photographers and fine artists an excellent new paper to better exhibit their work.”
 
Epson Exhibition Watercolor Paper Textured is manufactured with the revered mould-made process, utilizing custom made felts for a unique, highly textured watercolor surface and finish to help achieve the best combination of image quality and image permanence1. In addition to the 22 Mil caliper and 310 gsm, Exhibition Watercolor Paper is 100 percent cotton fiber and acid, lignin and OBA-free, making it an ideal fine art paper for today’s printing professionals.
 
The paper will be available in November through Epson Authorized Resellers in roll widths of 17, 24 and 44-inches, and 8.5” x 11”, 13” x 19” and 17” x 22” cut sheets. Pricing information (MSRP) is available in the following table.

Size:	MSRP:
17" x 50’ roll	$149
24" x 50’ roll	$209
44" x 50’ roll	$389
8.5" x 11” cut sheets (25 sheets per box)	$49
13" x 19” cut sheets (25 sheets per box)	$129
17" x 22” cut sheets (25 sheets per box)	$189

Adorama carries Epson paper products.

 
From AdoramaTV:
 
Adorama TV presents Take and Make Great Photography with Gavin Hoey.
 
The polarizing filter is possibly one of the most useful things you can own as a photographer. In this video Gavin Hoey shows you how to use a circular polarizing filter to create amazing colors in clear plastic objects.
 
Then follow Gavin in to Photoshop where he combines the best parts of two images before adding a custom made retro texture to the final image
 
Download the custom texture.
 
The-Digital-Picture.com Note:
 
This is one of those neat tricks that can inspire creativity – especially good for a rainy day. After watching the video, I thought I'd try the technique with my own tape. :-)

Gear Used:

• Canon EOS 7D
• Canon EF 100mm f/2.8 USM Macro
• B+W MRC Kasemann Polarizer
• Tripod
• Laptop LCD Screen

The Canon Camera Museum has just published a Technical Report on the PowerShot G16.
 
Technical Report Sections:

• Development objective
• Feature 1 - Even better image quality
• Feature 2 - Rich functionality
• Feature 3 - More comfortable operation
• Feature 4 - Enhanced printing and digital communications
• Feature 5 - Full array of system accessories

Adorama carries the Canon PowreShot G16.

From Think Tank Photo:
 
Our latest "About A Photograph" film features photojournalist Nick Ut’s story behind his iconic Vietnam War image of a terrified young girl, Phan Thi Kim Phuc, escaping a South Vietnamese napalm bomb attack.
 
In the video, Ut recounts how he had to make an ethical choice between capturing images as a photojournalist and helping this severely burned girl. In the end he did both. He captured one of the most impactful war images in history and was able to take the burn victim forty minutes to Cu Chi hospital.
 
You can read more on what happened that day, here - bit.ly/1idL2g9.
 
Warning: The video (seen here) shows the iconic Vietnam War image of a naked girl running from the remnants of a napalm attack. While the largely ubiquitous image is not something we'd usually share on the site, I decided the laregly unkown backstory of Nick Ut saving the young girl's life was certainly worth sharing. [Sean]

 
Think Tank Photo released this video in their "About A Photograph" a couple of weeks ago and I simply missed it. I'm glad I stumbled across it this morning. The video reiterates the old adage, "Persistence pays off."
 
From Think Tank Photo:
 
Randy Olson talks to us about how he needed to have his Indian assistant press the shutter for this photograph. Captured when global population hit seven billion, National Geographic commissioned Randy to tell the story.
 
Note: Use the links from this site to get a free gift with your purchase of $50.00 or more at Think Tank Photo!

From AdoramaTV:
 
Adorama TV Presents Photo on the Go with Joe McNally.
 
In this episode, Joe demonstrates the powerful effect of using one large light source for a studio portrait. By carefully placing the model near the edge of a Elinchrom Octa Light Bank 74", Joe creates a ravishing image.
 
Related Products:

• Elinchrom Octa Light Bank 74"
• Nikon 70-200mm f/2.8G AF-S VR II Nikkor ED-IF Lens
• Nikon D3X Digital SLR Camera Body

"This is The-Digital-Picture.com's Weekend Recap for the week ending October 26th, 2013.
 
In the news...
 
On Tuesday, Canon announced the development of firmware updates for the EOS 1D X and 1D C DSLR cameras. The 1D X will receive several AF improvements as well as a feature Bryan’s been requesting for ages – exposure compensation when using Auto ISO.
 
The 1D C firmware update will improve communication between the camera body and EF lenses as well as allow audio recording from Line inputs. The 1D C firmware will be available in November of this year, with the 1D X firmware’s availability scheduled for January 2014.
 
On Wednesday, DxO announced Optics Pro 9. The headline feature in Optics Pro 9 is PRIME denoising. The PRIME algorithm allows Optics Pro 9 to better distinguish between noise and fine details – thereby preserving those details while reducing high ISO noise.
 
DxO allowed me to test drive the software a couple of weeks before its release. I must say, I was quite impressed with Optics Pro 9’s overall user experience in addition to its PRIME noise reduction. DxO Optics Pro 9 is available now at photography retailers.
 
Also on Wednesday, LensRentals announced the first annual Photogeek Geek Photo Contest. A few of the categories include Sharpest Corner, Bokehliciousness & Largest Number of Accessories Between the Lens and the Camera. If that sounds a bit odd to you, then you should really check out the prizes as well! And while you’re on the LensRentals Blog, check out a familiar name in the judges list.
 
On Friday, one of the biggest questions regarding the Sigma 24-105mm f/4 DG OS HSM lens was finally answered – its price. The lens will carry an MSRP of $899.00 and will be available in November.
 
In site news and reviews...
 
On Wednesday, Bryan posted his full review of the Canon EF-S 55-250mm f/4-5.6 IS STM lens. The lens proved to be a significant upgrade to its predecessor – especially in the areas of autofocus and image quality. For the entry-level price, this lens turns in surprisingly good results. Check out Bryan’s full review for all the details.
 
And, for our deals of the week…
 
On Monday, BigValueInc posted two incredibly good deals on eBay. First, the Canon EF 24-105mm f/4L IS USM for $639.99. Second, the 5D Mark III for only $2,549.99. Both deals featured free shipping and significant savings compared to traditional retail price.
 
This has been the The-Digital-Picture.com’s Weekend Recap. Thanks for listening, and as always, happy shooting!"

Adorama has the Sigma 24-105mm f/4 DG OS HSM Lens (Canon/Nikon) available for preorder.

From Sigma:
 
Versatile and stabilized standard zoom lens starts shipping in November for street price of $899
 
NEW YORK, NY — Oct. 25, — Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, today from PhotoPlus Expo 2013 announced the pricing and availability of its new 24-105mm F4 DG OS HSM Art lens.
 
This new Art lens was developed as part of the company’s Global Vision and will be on shelves next month, starting with Canon mounts, for the street price of $899. The full frame lens, which will also work with APS-C sensor cameras with an effective increase in focal length, will be available in Nikon and Sigma mounts in December, and Sony mounts will soon follow. All but the Sony mounts will incorporate Sigma’s proprietary Optical Stabilizer (OS) technology to compensate for camera shake. This functionality is omitted from Sony mounts to accommodate for that manufacturer’s in-camera image stabilization system.
 
The 24-105mm F4 DG OS HSM covers the basic shooting range from wide to medium tele with an inner focusing system that eliminates front lens rotation, enhancing the lens stability and allowing the use of circular polarizing filters. Moreover, it was designed to surpass the required quality inspection of every Global Vision lens with Sigma’s own modulation transfer function (MTF) “A1” measuring system to create a new optical standard to align with the high-spec cameras on today’s market.
 
“This is a top-notch lens in its design and image quality. Our engineering team in Japan continues to wow the industry with the caliber of the new lenses we’re producing and we expect Sigma users to be just as pleased with this new 24-105 F4,” said Mark Amir-Hamzeh, president of Sigma Corporation of America.
 
The lens offers the largest possible fixed aperture to zoom ratio that will maintain optimal integrity for many kinds of photography, including landscapes, architecture, portraiture and still-life. With a minimum focusing distance of 45cm and a maximum magnification ratio of 1:4.6, this lens is also excellent for close-up photography.
 
High-performance glass elements, including SLD and FLD, which is equal to fluorite, and glass-molded single- and double-sided aspheric lenses have been included into the optical system to prevent aberration, field curvature, distortions and color aberration. The 24-105mm F4 DG OS HSM lens is also able to suppress chromatic aberration very effectively at the telephoto-end, and can achieve superior image quality throughout the zoom range. Unlike lenses with similar specifications, this lens overcomes low peripheral brightness. Although it is designed for full frame cameras, it also works with APS-C sensors, giving an increase to focal length.
 
The lens’ Hyper Sonic Motor (HSM) ensures a silent, high-speed auto focus function and enables full-time manual focusing capability. The 24-105mm is also compatible with Sigma’s USB dock allowing photographers to update its firmware and change focus parameters using Sigma's Optimization Pro software. It is also compatible with Sigma’s recently announced Mount Conversion Service.
 
Adorama has the Sigma 24-105mm f/4 DG OS HSM Lens for Canon available for preorder.

From Shutterfly:
 
Gives Consumers Access to Premium Photography and Video Equipment Marketplace
 
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Shutterfly, Inc. (NASDAQ:SFLY), the leading manufacturer and digital retailer of high-quality personalized products and services, announced today that it has acquired BorrowLenses, the premier online marketplace for photographic and video equipment rentals. BorrowLenses's Founders, Max Shevyakov and Mark Gurevich, will join Shutterfly Inc.
 
"BorrowLenses addresses the growing consumer demand for high-quality products and services that are delivered on demand without high up-front costs," said Jeffrey Housenbold, president and CEO of Shutterfly. "BorrowLenses is a perfect addition to the Shutterfly Inc. family of lifestyle brands, as they are the premium provider in the photo equipment rental category and are passionate about helping their customers capture moments by providing them with best in class photography and video equipment."
 
"This acquisition gives Shutterfly a presence in the rapidly expanding sharing economy. We now have a greater ability to diversify our revenue streams, reduce fourth quarter seasonality and improve upsell and cross-sell opportunities among our family of brands," added Housenbold.
 
With operations in San Carlos, CA and Boston, MA, BorrowLenses provides professional and amateur photographers and videographers with a choice of thousands of camera, lens, and equipment options delivered through the mail or local pick up at more than 30 local and independent camera stores in 12 states across the nation.