A solid set of images of this huge Alaska Yukon moose was the reward for packing gear nearly three miles into the Alaska mountains. On this afternoon, the cloudy sky created soft, shoot-from-any-direction lighting, and the light rain saturated the fall-colored foliage and hemlock backdrop. I couldn't have scripted a scenario much better than this.
Working in the thick forest meant a zoom focal length was required clear obstructions while facilitating ideal framing that included, at times, a significant amount of the environment around the subject(s). The need to move and work fast meant there was no time for tripod setup. While the RF 100-500 does not have the widest aperture, its image stabilization system coordinating with the R5's in-body image stabilization meant that nearly all of my images were sharp. I came away very impressed and have been re-training my brain to shoot handheld at longer shutter speeds throughout the trip. That is when the animal was motionless.
When photographing wildlife, I usually use manual exposure mode with the aperture wide open (unless the scenario dictates otherwise) along with auto ISO. These settings enable the top dial to be quickly rolled to the minimum shutter speed required to stop any camera or subject motion (or until ISO 100 is reached) in the current shooting scenario. Often, after getting the insurance shots with a relatively fast shutter speed, I capture images at progressively longer exposures attempting to better what has already been captured. Exposure compensation was adjusted as appropriate as moose are very dark animals, encouraging the camera to overexpose the scene.
For this shoot (and for most wildlife photography), AI Servo AF was used, readying the camera for any movement the animal makes.
For the moose photos, touch and drag AF was used with the small AF point selected.
While this camera's animal eye AF is awesome (game-changing for most wildlife photography, including birds), the black around the moose's eye caused animal eye AF challenge enough times that I opted for the also-good alternative selection method.
When I did my job correctly, nearly all images were focused correctly.
A larger version of this image is available on Flickr (with the catchlight in the eye much more visible).
September 30, 2020
Olympus Agreed on Transfer of Imaging Business with JIP
Tokyo, September 30, 2020 – Olympus Corporation (“Olympus”) today concluded a definitive agreement with Japan Industrial Partners Inc. (“JIP”) regarding the transfer of the Olympus Imaging business. Under the agreement, Olympus will transfer its Imaging business to a newly established wholly-owned subsidiary of Olympus (the "New Imaging Company"), through an absorption-type split. This is to be followed by transferring 95% of the shares of the New Imaging Company on January 1, 2021, to OJ Holdings, Ltd., a special purpose company established by JIP.
Olympus began the manufacture and sale of cameras using the Zuiko lens in 1936 and became one of the world’s leading camera makers. Olympus was among the first companies to make small, lightweight compact cameras with professional quality, such as the award-winning Olympus ‘OM’ and ‘Pen’ series. Driven by the desire to make people's lives more fulfilling around the world, the company applied innovative technology and unique product development to distinguish itself in a highly competitive industry.
In recent years, however, the market has shrunk rapidly due to the evolution of smartphones, leading to a significant downturn for the digital camera market globally. Despite taking various steps to improve its cost structure and efficiency, Olympus’ Imaging business recorded operating losses for three consecutive fiscal years up to March 2020.
Under such circumstances, Olympus concluded that, by carving-out the Imaging business and operating the business under JIP, its business structure would become more compact, efficient, and agile, and it is the most appropriate way to realize self-sustainable and continuous growth. With a loyal following and long history of innovative products, the New Imaging Company would be committed to building on Olympus’ accumulated expertise and to continue providing customers with innovative, high quality cameras under the new business structure.
“I would like to express my heartfelt gratitude to all our customers for their patronage and support of Olympus products, and for their passion devoted to photography. I have the utmost confidence that this transfer is the correct step forward in sustaining the value of our products and services,” said Yasuo Takeuchi, President and CEO of Olympus Corporation.
“At the same time, I am certain that this opportunity is the best choice for our long-time patrons, new customers and photography enthusiasts. Under the new company, the development, manufacturing, sales and service functions will continue tight collaboration to introduce new products that will satisfy customers,” Takeuchi added.
The agreement applies to Olympus’ global Imaging business, which includes all R&D and manufacturing facilities currently dedicated to its Imaging business. The New Imaging Company will continue to provide high-quality, highly reliable products. Built on a solid foundation, including the Zuiko and OM brands, which are grounded in optics and digital imaging technologies cultivated by Olympus over many years, the New Imaging Company will be appropriately positioned to further pursue new developments.
Head of sales and marketing, R&D and designing departments for imaging products will be relocated to the headquarters of the New Imaging Company in Hachioji, Tokyo. Production will continue at the location in Dong Nai province, Vietnam, where imaging products are currently manufactured. The New Imaging Company will continue to provide customer support for the imaging products which have been manufactured and sold by Olympus.
Following the transfer of the Imaging business, Olympus will concentrate on Medical and Scientific Solutions, in our ongoing efforts toward making people's lives healthier, safer and more fulfilling.
Information on the New Imaging Company is as follows.
For the details about the company split and the transfer of shares, please refer our corporate disclosure “Signing of Definitive Agreement for Divestiture of Imaging Business.” (https://www.olympus-global.com/news/ir/2020/)
New Product Announcement Sigma 105mm F2.8 DG DN DN Macro Art
A | ART
SIGMA 105MM F2.8 DG DN MACRO
Designed exclusively for full-frame mirrorless cameras
Make everyday details more magnificent.
Supplied accessories: Case, Hood (LH653-01)
Available mount: L-Mount, Sony E-mount
* The appearance and specifications of the product are subject to change.
*This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
* L-Mount is a registered trademark of Leica Camera AG.
Performance exceeds expectations
SIGMA Art line introduces a supreme edition to classic macro lenses
Mid-telephoto macro lenses give photographers a boost to creativity and a versatile working distance, which makes the lenses a favorite among professionals as part of their basic gear. Introduced as the first macro lens for mirrorless cameras in the Art line of lenses for mirrorless cameras, the 105mm F2.8 DG DN MACRO | Art packs the highest level of performance expected of a mid-telephoto macro lens into its body, from its superb optical performance to excellent build quality.
Beyond being a high-spec macro lens that excels in a wide range of settings, the SIGMA 105mm F2.8 DG DN MACRO | Art is ideal for macro shooting or portraits. It can also give photographers an opportunity to rediscover a new way of looking at or enjoying things such as unexpected beauty or something precious in everyday life through its perspective that is unique to a macro lens. It provides performance that goes far beyond the expectation or imagination of what a "classic mid-telephoto macro lens" can be.
1. Everything required in a mid-telephoto macro lens has been achieved at highest levels
The latest optical design of the 105mm F2.8 DG DN MACRO | Art ensures exceptional sharpness at all shooting distances from extreme close-up, which is crucial in macro shooting, all the way up to infinity. In addition, its aberration correction places a particular focus on longitudinal chromatic aberration which cannot be handled by the in-camera aberration correction. The superior optical design produces clear images with both delicate rendering and free of color bleeding.
Bokeh was one of the focuses in the 105mm F2.8 DG DN MACRO | Art design, which figures largely in mid-telephoto shooting. The ample volume of peripheral light helps create beautiful bokeh circles, while natural bokeh effect in the background, as well as foreground, gives more flexibility to photographic expressions. Furthermore, when equipped with the TC-1411 (1.4x) or TC-2011 (2.0x), SIGMA's latest models of teleconverters designed exclusively for the use with L-Mount lenses, it allows photographers to shoot macro at even higher macro magnifications while keeping the working distance.
The 105mm F2.8 DG DN MACRO | Art has achieved everything that is required of a mid-telephoto macro lens at the highest levels.
2. SIGMA Art line class optical and AF performance
The SIGMA Art line lenses prioritize optical performance above all else in their design. This applies to the 105mm F2.8 DG DN MACRO | Art, which produces outstanding rendering performance from the center of the frame all the way up to the edges. It excellently handles comatic aberration, which often happens at the edges. On the other hand, its abilities to minimize ghosting and flare, which have been validated through rigorous testing from the early stages of its development, ensures that it performs well in backlit conditions.
On top of optimization for the latest functionalities, such as face/eye detection AF, which is something mirrorless camera systems do well, it incorporates a powerful Hyper-Sonic Motor (HSM) in its focus motor system to achieve high-precision, quiet AF operation.
All of these elements are brought to life using advanced production technology at the Aizu Factory, SIGMA's only production site, giving the 105mm F2.8 DG DN MACRO | Art the highest levels of performance worthy of the SIGMA Art line.
3. A full range of functionalities and an excellent build quality
On its body, the 105mm F2.8 DG DN MACRO | Art features a focus limiter setting which comes in handy during macro shooting and the AFL button* to which users may assign select functions. The aperture ring, which is designed to help users work intuitively, has a setting to turn ON or OFF the clicking sound that isn’t required by some users when shooting macro. It also comes with a switch for a ring lock system. Its enhanced functions allow users to customize their shooting operations in accordance with their shooting styles.
The lens also has a dust- and splash-proof structure which is built to handle all manner of shooting conditions. The rings and switches, meanwhile, have a build quality that is superb in terms of durability, as well as how they work and how they feel.
With levels of user-friendliness, adaptability to the environment, and smoothness of operation that are designed for professional uses, the 105mm F2.8 DG DN MACRO | Art pushes the boundaries for photographers and gives them wider creative possibilities.
*Limited to compatible cameras. Also, the functions depend on the camera.
The figures below are for L-mount.
Lens construction: 12 groups, 17 elements (1 SLD lens) |
Angle of view: 23.3°|Number of diaphragm blades: 9 (rounded diaphragm)|
Minimum aperture: F22|Minimum focusing distance: 29.5cm / 11.6in.|
Maximum magnification ratio: 1:1|Filter size:f62mm|
Maximum dimensions x length: f74mm×133.6mm / f2.9x5.3in.|
Weight: 715g / 25.2oz.
[Accessories: Supplied] Name of product / barcode
Lens Hood (LH653-01): 0085126 938598
[Accessories: Optional] Name of product / barcode
SIGMA TELE CONVERTER TC-1411 L-Mount:0085126 825690
SIGMA TELE CONVERTER TC-2011 L-Mount:0085126 826697
SIGMA USB DOCK UD-11 L-Mount:0085126 878696
SIGMA WR PROTECTOR 62mm :0085126 930936
SIGMA PROTECTOR 62mm :0085126 931063
SIGMA WR UV FILTER 62mm :0085126 930677
SIGMA WR CIRCULAR PL FILTER 62mm :0085126 930806
ELECTRONIC FLASH MACRO EM-140 DG SA-STTL* :0085126 922641
*for SIGMA fp only
Operating conditions of SIGMA’s lenses for Canon EF mount with the Canon EOS R5
Thank you for purchasing and using our products.
We would like to share the results of our investigation regarding the operation of SIGMA’s lenses for Canon EF mount, when used on the Canon EOS R5.
We have verified the operation with our SIGMA GLOBAL VISION (SGV) interchangeable lenses (Contemporary, Art, and Sports lines) for Canon EF mounts used on the“Canon EOS R5” with Canon’s mount adapter “EF-EOS R Series”, and confirmed that there were no problems with general operations such as AE, AF, and image stabilization.
Please note the following points when using our products.
1. For SGV interchangeable lenses released before 2017* , it is necessary that the lens firmware is updated to Ver.2.00 or later. * The release year can be confirmed by the edition number (A017, C015, etc.) engraved on the lens barrel.
Please refer to the following page for details of the lens firmware. https://www.sigma-global.com/en/download/lenses/firmware/
2. After setting the Digital Lens Optimizer to [OFF], set the “Peripheral Illumination Correction”, “Chromatic Aberration Correction”, and “Distortion Correction” of the “Lens Aberration Correction” function to [ON] to achieve the appropriate corrections in accordance with the optical characteristics of each lens.
3. AF can be used within the area of approximately 80% of the height and 80% of the width of the sensor surface.
4. For lenses without an OS (Optical Stabilizer) mechanism, the in-camera image stabilization can not be used when the Full-time MF setting is set to “Full- time MF ON” via SIGMA Optimization Pro. When using in-camera image stabilization, please set the Full-time MF setting to “Full- time MF OFF”.
* The default Full- time MF setting is “Full- time MF OFF”.
5. Image stabilization does not work optimally with interchangeable lenses which are not from the Contemporary, Art or Sports line. Please turn off the camera’s Image stabilization setting, or turn off the OS switch for lenses equipped with an OS (Optical Stabilizer) mechanism when using.
6. For interchangeable lenses which are not from the Contemporary, Art or Sports lines, using MF is recommended, since it may be difficult to achieve sufficient focusing speed and accuracy when AF is used.
We appreciate your continued support for our company and products.
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When speed is important, this drive is a great option.
Tamron Announces the World’s Smallest and Lightest Telephoto Zoom Lens for Sony E-mount Full-Frame Mirrorless Cameras
September 24, 2020, Commack, New York – Tamron announces the launch of the 70-300mm F/4.5-6.3 Di III RXD (Model A047), a telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale on October 29, 2020 at approximately $549.00; however, due to the current global health crisis, the release date or product supply schedule can change.
While Tamron has manufactured many popular telephoto zoom lenses that extend to 300mm for DSLR cameras, the new 70-300mm is the first model designed for full-frame mirrorless cameras. Developed with the concept of bringing the joy of easy telephoto shooting to photographers everywhere, it’s the world’s smallest and lightest 70-300mm zoom lens— just 5.8 in. in length and weighing a mere 19.2 oz.— and delivers exceptional image quality.
Its Moisture-Resistant Construction provides greater protection when shooting outdoors and the lens shares the 67mm filter diameter common to all members of Tamron’s lens series for full-frame mirrorless cameras. The lens also takes full advantage of in-camera features, including Sony’s Fast Hybrid AF and Eye AF that support a fantastic shooting experience. The 70-300mm F4.5-6.3 is a highly practical lens that makes the excitement of telephoto shooting easier than ever before across a diverse range of shooting styles including landscapes, sports and other athletic events, wildlife, portraits, and more.
1. A telephoto zoom so compact you will want to carry it around everyday
Tamron has adopted a dedicated design for mirrorless cameras and achieved a compact size once again by fixing the aperture at F6.3 at the telephoto end. The maximum diameter is 77mm. Measuring just 5.8 in. and weighing a mere 19.2 oz., this 70-300mm F4.5-6.3 is the world’s smallest and lightest telephoto zoom lens for full-frame mirrorless cameras. Compatible with Sony’s popular E-mount cameras, it has been developed with the concept of enabling photographers to experience the universe of full-scale, full-frame 300mm telephoto photography more easily.
The AF drive system incorporates the exceptionally quiet RXD (Rapid eXtra-silent stepping Drive) stepping motor. Because this lens is compatible with Sony camera features, including in body image stabilization and Eye AF, you can enjoy comfortable, high-speed, high precision telephoto photography, even handheld.
Experience the excitement of bringing distant subjects closer as well as the perspective flattering characteristics achieved by full-scale telephoto photography more easily than ever before. For landscapes, sports, birds, and wildlife as well as closer subjects such as portraits and street scenes, this lens expands the range of telephoto photography.
2. Superior optical performance and supreme lightweight portability
Pursuing lightweight design as a top priority, Tamron has created a compact 70-300mm F4.5-6.3 zoom lens that makes 300mm telephoto shooting easy and fun. The superb optical design is based on a rigorous simulation process using state-of-the-art design technologies. As a result, Tamron has successfully struck a balance between extreme lightness (19.2 oz.) and compactness (5.8 in.), incorporating a slim lens barrel with a maximum diameter of 77mm— all without sacrificing high image quality. The optical design includes 15 elements in 10 groups, with an LD (Low Dispersion) lens element precisely arranged to suppress axial chromatic and other aberrations that are likely to happen with telephoto zoom lenses. At 300mm, a commonly used telephoto zoom focal length, the design delivers excellent resolution from edge-to-edge. Overall, the efficient optical construction (which also contributes to its light weight), plus Tamron’s BBAR (Broad-Band Anti-Reflection) Coating with its well-established reputation for anti-reflection properties, combine to enable the photographer to capture extremely clear, crisp images across the entire zoom range. While the lens features an advanced design with excellent core image quality, optical performance can be enhanced even further by employing the lens correction features found on Sony cameras.
With the introduction of this lens, all photographers, from first-time users of dedicated telephoto zoom lenses to experienced enthusiasts seeking a compact, lightweight telephoto zoom, can comfortably enjoy the advantages of a powerful, versatile zoom without worry about size or weight. Photographers who are shooting with in-camera image stabilization or using a tripod, can reduce the burden of their gear. Moreover, the 70-300mm F4.5-6.3 maintains excellent balance even when used with the APS-C sized E-mount cameras that are smaller than full-frame cameras (e.g., Sony a6500); consequently, users can also enjoy photography with an even greater equivalent telephoto zoom appearance of approximately 450mm.
3. The RXD stepping motor unit is exceptionally quiet
The AF drive incorporates a sensor that accurately detects the position of the lens while the RXD motor unit delivers optimized AF control. This achieves very fast and accurate autofocus operation and allows users to maintain tack-sharp focus on continuously moving subjects shot at the telephoto zoom position. Thanks to the exceedingly quiet AF, the lens can be used discreetly in concert halls and other situations that require low noise levels, and for video recording.
4. A full family of superb, compact lenses made especially for mirrorless cameras
The 70-300mm F4.5-6.3 shares the same uniform 67mm filter diameter as other members of Tamron’s series of full-frame mirrorless camera lenses. When using an assortment of these lenses, users can easily interchange filters (e.g., PL, ND, etc.) and lens caps, thereby increasing convenience and minimizing costs as it is unnecessary to purchase a collection of different size filters.
Tamron’s lineup of lenses with 67mm filter diameter for full-frame mirrorless cameras (in the order they were launched):
5. Moisture-Resistant Construction for added protection
Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.
6. Compatible with camera-specific features and functions
Tamron’s new 70-300mm F4.5-6.3 is compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:
Model : A047
Focal Length : 70-300mm
Maximum Aperture : F4.5-6.3
Angle of View (diagonal) : 34°21'-8°15' (for full-frame mirrorless format)
Optical Construction : 15 elements in 10 groups
Minimum Object Distance : 31.5 in. (WIDE), 59.1 in. (TELE)
Maximum Magnification Ratio : 1:9.4 (WIDE) / 1:5.1 (TELE)
Filter Size : Ø67mm
Maximum Diameter : Ø77mm
Length* : 5.8 in.
Weight : 19.2 oz.
Aperture Blades : 7 (circular diaphragm)**
Minimum Aperture : F22-32
Standard Accessories : Round-shaped hood, Lens caps
Compatible Mounts : Sony E-mount
* Length is the distance from the front tip of the lens to the lens mount face.
** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.
Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured, and sold based on the specifications of E-mount disclosed by Sony Corporation under license agreement with Sony Corporation.
Ready For Action: The Canon EOS C70 4K Digital Cinema Camera Packs Cinema EOS Imaging Features Into Still Camera Ergonomics
The First Cinema EOS Camera with an RF Mount, this New Compact and Lightweight Model Features a Super 35mm Dual Gain Output (DGO) Sensor, DIGIC DV7 Image Processor, and 16+ Stops of Total Dynamic Range
MELVILLE, NY, September 24, 2020 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the company's first-ever RF mount Cinema EOS camera, the EOS C70 4K Digital Cinema Camera. When the Canon RF mount was first introduced, imaging professionals began to dream about the possibilities that this revolutionary mount system might provide them. One request that Canon consistently heard was to put an RF mount on a Cinema EOS camera so that future lens performance could capitalize on the short flange depth. Just two short years later, those wishes have come true with the new C70 camera.
The unique design of the EOS C70 camera puts a significant emphasis on operational convenience for the end-user. The small form-factor, weighing only 2.6lbs., allows the camera to be easily handheld and dramatically enhances a videographer's mobility, providing a seamless bridge between the EOS and Cinema EOS families for cinematic applications. Cleverly designed, the camera features a slim, motorized ND filter unit – having a mere 6mm depth – that is built into the short flange back of the RF mount. The motorized 10-stop ND filter provides users with the flexibility to control exposure while keeping the desired depth-of-field and capturing images that feature the desired level of bokeh. Thirteen customizable buttons allow users to select from more than 80 functions to be assigned based on individual preferences.
"The Canon EOS C70 camera is truly a special tool that will undoubtedly satisfy and delight a variety of users on the search for a high-powered piece of video equipment," said Tatsuro "Tony" Kano, Executive Vice President and General Manager of Canon U.S.A.'s Imaging Technologies & Communications Group. "In today's fast-moving, ever-changing world of filmmaking and content creation, versatility is key, and the EOS C70 will provide a familiar form and feature set to our entire spectrum of imaging customers. We are eager to see how creatives use this tool and the projects that come from it."
The camera features Canon's innovative and next-generation Super 35mm DGO Sensor that further extends the high dynamic range and lowers noise levels by reading out each photodiode with two different gains. One gain prioritizes saturation – protecting detail in highlight areas – while the other suppresses noise in the shadows. The result is an image with up to 16-plus stops of total dynamic range, clean, rich shadows, and vibrant highlights in up to 4K/ 60p or 2K/120p in Super16mm Crop mode. The EOS C70 camera also features Canon's recently developed DIGIC DV7 image processor that collects the extensive information captured from the DGO sensor and processes it into exceptional HDR imagery while offering choices between Canon Log 2 and 3, in addition to PQ and HLG gamma functionality. The C70 camera can also record 4K DCI or UHD up to 120fps and 2K DCI or HD up to 180 fps – with an important flexibility in the choice of codecs.
The camera supports XF-AVC format (in variable bit-rate) – both Intra and Long GOP with MXF file format. The intra-frame format compresses the data after analyzing each frame separately, while Long GOP format compresses data at a higher rate, creating an even smaller file size. A secondary choice is Long GOP 10-bit 4:2:2/4:2:0 MP4/HEVC (a next-generation HDR video recording compression standard) with an MP4 file format – a first in the Cinema EOS line.
The camera's independent air intake system is separated from the electrical systems to protect the sensor from water, sand, and dust. In addition, the camera also features two air outlet vents that allow uninterrupted recording for extended periods of time.
Additional features of the Canon EOS C70 4K Digital Cinema Camera include:
Canon Mount Adapter EF-EOS R 0.71x
The Canon Mount Adapter EF-EOS R 0.71x is a new optical adapter that allows users to tap into Canon's extensive collection of superb full-frame EF lenses when operating the EOS C70 camera. The adapter implements two critically important functions – preserving the similar FF wide angle image onto the 4K Super 35mm image sensor while simultaneously elevating the lens camera sensitivity by one stop. The mount adapter preserves full electronic communication between the lens and camera, enabling optical lens corrections and transfer of lens metadata between the EOS C70 camera and select Canon EF lenses*.
Price & Availability
The Canon EOS C70 4K Digital Cinema Camera is scheduled to be available in November 2020 for an estimated retail price of $5499.00. The Canon Mount Adapter EF-EOS R 0.71x is scheduled to be available in December 2020 for an estimated retail price of $599.99**.
# # #
† Based on weekly patent counts issued by United States Patent and Trademark Office.
*Compatible EF lenses are EF16-35mm F2.8L III USM, EF24-70mm F2.8L II USM and EF24-105mm F4L IS II USM. As of September 24, 2020. Firmware update provided free of charge, compatibility will be added for additional EF lenses in the future. Even if you do not update the firmware, you can use the EF lens, but it is recommended to use the firmware update in order to effectively use the function linked with the camera.
** Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
The all-new EF to RF Drop-In Filter Adapter delivers a number of hardware improvements including all-metal construction, dust and water-resistant weather-sealing and a detachable tripod foot for mounting to ballheads, arca plates and other mounts. Autofocus, Image Stabilization and EXIF are supported.
Breakthrough Filters is selling the new drop-in filter adapter for $199, and the first 500 units ordered will receive an X4 Clear for free.
Breakthrough Filters is also doing a buyback for the standard Canon EF to RF adapter ($69) as well as the Canon Drop-In filter adapter ($149). Get the program details on their website.
For more information visit: www.dropinfilters.com
Learn more about the "Breakthrough R" Drop-In Filter System for Canon R-series cameras.
Check out the newest updates on the official release version of our EOS Webcam Utility software — making online connections with a Canon camera even better!
Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System
New HVL-F28RM Compact Flash is also Announced
SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.
The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].
“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”
New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
he new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.
Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi]when using the LCD monitor, or 680 imagesxi when using the viewfinder.
Outstanding Full-frame Image Quality
Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.
Using AI-driven functions, the Alpha 7C’s Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals[xv] to achieve fast and accurate focus[xvi]. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.
The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fpsxvii in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.
Expanded Video Capabilities
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice[xx] the amount of data required for 4K video (QFHD: 3840 x 2160)iii, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fpsiii and other advanced video features for additional creative freedom.
Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.
Designed for Reliable Operation
The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.
To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.
New FE 28-60mm F4-5.6: The World’s Smallest and Lightestiv Full-frame Zoom Lens with High Image Quality
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightestiv form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.
At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens systemi. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistantxxii and accepts a variety of 40.5mm filters.
The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.
New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detectionv
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detectionv advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.
A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistantxxii design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.
The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible cameraxxvi and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)xxix.
Pricing and Availability
The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $2,099.99 USD and $2,699.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
The HVL-F28RM flash will be available this winter and will be sold for approximately $249.99 USD and $329.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.
Exclusive stories and exciting new content shot with the new camera, lens and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha.
i. An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.
ii. Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.
iii. A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.
iv. Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.
v. This function is only compatible with Alpha 7C as of Sept. 2020
vi. When shooting still images. Sony test conditions.
vii. With battery and memory card included
viii. Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).
ix. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
x. Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.
xi. CIPA standards.
xii. ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.
xiii. Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].
xiv. “Tracking” in the menu.
xv. Available on still images only.
xvi. Accurate focus may not be achieved with certain subjects in certain situations.
xvii. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.
xiii. Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.
xix. ISO 100 equivalent, F2.0 lens.
xx. 24p recording. Approx. 1.6x at 30p.
xxi. HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.
xxii. Not guaranteed to be 100% dust and water resistant.
xxiii. Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.
xxiv. Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5GHz communication may be restricted in some countries and regions.
xxv. 50 mm, at ISO 100 in meters
xxvi. Visit Sony support webpage for functional compatibility information.
xxvii. Design registration application pending.
xxviii. In group flash mode. 3 groups (A-C) in TTL or manual flash mode.
xxix. Sony internal test conditions.
You are going to like this lens. Here is the comparison many of us were waiting for:
Be sure to compare the other focal lengths, including those with extenders included.
I'm currently in Rocky Mountain National Park with this lens and some other incredible gear. I'll create a detailed RF 100-500 vs. EF 100-400 II comparison, likely after I return.
The new Sony concept Alpha camera will be announced tonight at 18:00 PDT (September 15th, 10:00 JST / 01:00 UTC).
Watch the announcement via this post. Preorder the new camera at B&H.
Firmware Version 1.1.1 incorporates the following fixes and enhancements:
Firmware Version 1.1.1 incorporates the following fixes and enhancements:
"Crews at the Department of Energy's SLAC National Accelerator Laboratory have taken the first 3,200-megapixel digital photos—the largest ever taken in a single shot—with an extraordinary array of imaging sensors that will become the heart and soul of the future camera of Vera C. Rubin Observatory."
Learn more about this expensive camera here. (thanks Trent)
The image shared with this article shows the following setup, from right to left, then down:
Doing the math:
600mm x 2 x 2 = 2400mm
That is an impressive focal length.
I originally inserted a Canon EF 12mm Extension Tube II behind the EF 2x, enabling a Canon EF 1.4x III Extender to be added to the optical path. That addition would have resulted in an awesome 3360mm lens, but the extension tube broke the electronic connection required for this lens to focus, even manually. The resulting combination was useless, aside from looking amazing.
Back to the 2400mm setup. The second equation this combination creates is considerably less exciting:
F/4 - 2 stops - 2 stops = f/16
The first equation results in an incredible number that is offset to some extent by the result of the second equation. Remarkable is that the EOS R5 focuses this combination very quickly in good light, avoiding focus hunting if the subject is not too significantly out of focus. Keeping a 2400mm lens still enough for sharp images remains a challenge, and with two 2x extenders in the optical path, this rig is not too sharp. Here is a 100% crop processed from a RAW image in Canon Digital Photo Professional (DPP) using the Standard Picture Style with Sharpness = "1" (0-10 scale).
On the fun side of the equation, the awkwardly-shaped 92.7% waning moon nearly fills the 2400mm frame. At this magnification, the thermal irregularities in Earth's atmosphere are apparent even in the viewfinder. And, the moon has to be tracked continuously to keep it centered in the frame (after the challenge of finding it in the frame has been met).
Be ready for the announcement of the new concept Alpha.
September 14th, 18:00 PDT, September 15th, 10:00 JST / 01:00 UTC
Like this lens at retailers, the lab test results are "Coming Soon". Some comparisons will be added at that time. I'm headed into the field with this lens and don't want to wait until I return to share the extensive information already available for this very impressive model.
EOS R5 + Canon RF 100-500mm L IS Lens = Canon EOS 5Ds R + Canon EF 100-400mm L IS II Lens
The EOS R5's extended viewfinder rises modestly higher than the 5Ds R's viewfinder, but this increase is advantageous in use.
Let's change the RF vs. EF equation to weights:
In ounces: (26.0 + 48.2) - (32.8 + 56.1) = 74.2 - 88.9 = -14.7 oz
In grams: (738 + 1,365) - (930 + 1,590) = 2,103 - 2,520 = -417g
Overall, the RF lens and R camera combination gives us an additional 100mm of focal length range in a similar-sized package that weighs nearly a pound (over .4 kg) less.
Canon Australia closes online Canon Store to support local retail partners
1st September 2020
To our valued Canon consumers,
This notice is to inform you that Canon Australia will be ceasing the operation of its direct to consumer marketplace - Canon Store - for the foreseeable future, effective from 30 September 2020.
The Canon Store was launched in 2011 as an ecommerce platform designed to expand online shopping options for local consumers. Fast forward to 2020, the unprecedented challenges currently facing the Australian market has seen Canon Australia re-examine the best way to help consumers access our products, services and support. As a result, we are proudly streamlining our efforts in supporting local retailers to drive competition in the local market and bring you the best value product offers, promotions, services and experiences possible.
Key dates to note:
Purchases made on the Canon Store prior to 30 September 2020 will still receive free shipping and will be covered by the Canon 14 Day Peace of Mind return policy. Canon Australia’s unique 5-year local warranty for Mirrorless, DSLR, Digital Video Camera & Lens products is unaffected by the Canon Store closure and will continue to be supported for purchases made at authorised Canon sellers.
If you have any questions, please contact us via email@example.com. Or visit our Frequently Asked Questions page here.
Moving forward, Canon will continue to work with local retailers to bring hands-on product experiences and promotions to consumers. To stay up to date with the latest product offers, experiences and news, we encourage you to follow Canon Australia on Facebook, Instagram, and YouTube.
We'd like to take this opportunity to thank you for your support over the years. We look forward to bringing you the best of our innovative products, services and imaging solutions in new ways and trust that you will benefit from our strengthened arrangement with local retailers.
My Canon EF 100-400mm f/4.5-5.6L IS II USM Lens is officially for sale. Update: has been sold.
Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses
New Adaptor Enables Advanced Autofocus Capabilities When Attaching A-mount Lenses to Latest E-mount Bodies
SAN DIEGO – September 1, 2020 – Today, Sony Electronics Inc. announced the new LA-EA5, a 35mm Full-frame A-mount lens adaptor that allows users to easily pair advanced E-mount camera bodiesi with A-mount lensesi.
Using the new LA-EA5 A-mount adaptor, users can now access the acclaimed autofocus and high-speed shooting capabilities found in Sony’s latest E-mount camera bodiesi with A-mount SSM (Super Sonic wave Motor) and SAM (Smooth Autofocus Motor) lensesii, as well as A-mount lenses that do not have internal focus motors.
Full support is provided for focal plane phase-detection AFiii, wide-area focal phase-detection AFiii coverage, Real-time Eye AF for both humans and animals, Real-time Tracking and AF/AEiv (auto exposure) tracking for SSM/SAM lenses on nine most recently introduced E-mount camerasi at up to 11fpsv depending on the camera model. When used with the Alpha 7R IVvi or Alpha 6600vi, for the first time, these capabilities are possible with lenses that do not have internal focus motors, such as the Sonnar T* 135mm F1.8 ZA and Planar T* 85mm F1.4 ZA.
The LA-EA5 combines a compact design, featuring an aperture drive unit and a newly developed compact AF drive unit. To ensure comfortable operation when used on an E-mount camera body, the new adaptor’s diameter matches that of the A-mount, perfectly aligning with the edges of the mount. The LA-EA5 allows easy operation on full-frame E-mount bodies, even when a vertical grip is attached to the camera body.
Pricing and Availability
The LA-EA5 is available in October 2020 for a suggested retail price of $249.99 USD and $329.99 CAD.
i As of Sept. 2020, focal plane phase-detection AF is supported for SSM/SAM lenses on the Alpha 7 III, Alpha 7R III, Alpha 7R IV, Alpha 6100, Alpha 6400, Alpha 6600, Alpha 9, Alpha 9 II, and Alpha 7S III. Focal plane phase-detection is supported for lenses that do not have internal focus motors on the Alpha 7R IV and Alpha 6600.
ii STF lenses are manual focus only. Teleconverters are not supported.
iii Autofocus is not available during movie recording.
iv For AE tracking, the aperture is fixed for the first frame while shutter speed and ISO are used for exposure adjustment.
v Maximum continuous shooting speed is 10 fps with the Alpha 7R IV, Alpha 9, and Alpha 9 II, and 11 fps with the Alpha 6600. Continuous shooting speed may change depending on the attached lens.
vi The Alpha 7R IV must be updated to software V1.20 or later, and the Alpha 6600 must be updated to software V1.10 or later.