Sony News (Page 14) RSS Feed for Sony News

 Thursday, March 23, 2023

"Capture One 23 (16.1.2) is a service release containing multiple bug fixes and improvements, along with feature updates to Capture One Live. Plus additions to both camera and lens support."

Get the full details of this update in the release notes.

New Cameras Supported

Canon EOS R8
Canon EOS R50

New Lenses Supported

Canon RF 15-30mm F4.5-6.3 IS STM Lens
Canon RF 100-400mm F5.6-8 IS USM Lens
Canon RF 16mm F2.8 STM Lens
Canon RF 24mm F1.8 Macro IS STM Lens
Canon RF 135mm F1.8 L IS USM Lens
Canon RF-S 18-150mm F3.5-6.3 IS STM Lens
Sigma 50mm F1.4 DG DN Art Lens

Get Capture One 23 at B&H.

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Posted to: Canon News, Nikon News, Sony News   Category: Capture One News
Post Date: 3/23/2023 9:13:00 AM ET   Posted By: Bryan
 Sunday, March 19, 2023

This much graffiti on the walls corresponds to a sketchy environment, right? Not here.

Street legal graffiti is the draw to Graffiti Alley in Baltimore, and Graffiti Alley is a sure thing graffiti photography location (though non-family-friendly content is sometimes created).

Filling the frame with unique color is not a challenge here, but figuring out what compositions are appealing amongst the chaos is. While I was challenged, the Sony FE 20-70mm F4 G Lens provided the full range of desired focal lengths.


A larger version of this image is available here.

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Post Date: 3/19/2023 8:00:00 AM ET   Posted By: Bryan
 Friday, March 17, 2023

The grand George Peabody Library in Baltimore screams for an ultra-wide-angle lens. While many Sony wide-angle lenses would easily handle this job, the Sony FE 20-70mm F4 G Lens is the only Sony full-frame standard zoom lens that takes in angles of view this wide.

The other requirement for photographing this architectural marvel is working around the no tripod requirement. The interior is dark, so obtaining the highest image quality requires support.

When is a tripod not a tripod? On this day, the Really Right Stuff TFA-01 Ultra Pocket Pod with a BPC-16 Microball with Panning was no-tripod acceptable.

When photographing a symmetrical scene, find center. Use a perfectly centered and horizontally level camera. Or, don't. Make the composition uncentered enough to make it the uncenteredness and crookedness appear to be a clear decision, artistic instead of sloppy.


A larger version of this image is available here.

 
Camera and Lens Settings
20mm  f/8.0  8s
ISO 100
5761 x 8639px
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Post Date: 3/17/2023 8:00:00 AM ET   Posted By: Bryan
 Thursday, March 16, 2023

From DxO:

DxO PureRAW 3, the groundbreaking RAW photo enhancement software, gives photographers incredible image quality thanks to DeepPRIME XD

Together with innovative DeepPRIME XD — eXtreme Detail — denoising technology, this major new version of DxO’s award-winning RAW processing software delivers greater control without reducing the‘one-click’ functionality that users love. It also features pivotal upgrades to the user interface, making workflow even smoother.

Paris (France): DxO Labs, the company which kick-started modern RAW processing and lens correction, today announces the immediate availability of DxO PureRAW 3, its revolutionary RAW enhancement software. PureRAW 3 optimizes the quality of any RAW image by eliminating noise, improving color, enhancing detail and correcting lens flaws. DxO PureRAW 3 now features DxO’s latest artificial intelligence technology, DeepPRIME XD, delivering industry-leading noise reduction and RAW image enhancement; greater control over which corrections are applied through DxO’s renowned Optics Modules; and user interface modifications that offer improved integration with every photographer’s workflow.

DxO DeepPRIME technology gets even better — and for Fujifilm photographers, too! DxO PureRAW set the standard for noise reduction and image improvements – but the introduction of DeepPRIME XD pushes performance even further. By using a larger neural network than regular DeepPRIME, DeepPRIME XD delivers greater levels of detail, improved color accuracy, and smoother, noise-free bokeh when shooting at even the highest ISO levels.

With DeepPRIME XD, photographers report improvements of more than 2.5 stops in noise performance. For example, images shot at ISO 4000 more closely resemble those captured at ISO 500 in terms of noise, color, and clarity.

Because noise reduction is performed as part of the RAW conversion process, DeepPRIME XD can also improve the dynamic range of an image, giving photographers greater flexibility when shooting in challenging situations where light is limited. The original DeepPRIME mode remains part of DxO PureRAW 3 for images that demand less enhancement or where faster performance is required.

“DeepPRIME almost surprised us when we first saw the results,” explains DxO’s VP of Marketing and Product Strategy, Jean-Marc Alexia. “We quickly realized that a larger neural network could boost performance, and that’s what we’ve delivered with DeepPRIME XD. This technology pushes the boundaries even further, and DxO PureRAW 3 will revolutionize any photographer’s images — and without disrupting their existing workflow.”

Until today, DeepPRIME XD did not process RAW files from cameras with an X-Trans sensor. However, with DxO PureRAW 3, Fujifilm X Series photographers will be delighted to learn that their cameras are supported, a development reflected in DxO PhotoLab 6.4, also released today. As a result, X-Trans images can undergo incredible noise reduction, remarkable detail enhancement, and the restoration of accurate colors, especially when shooting at high ISO levels.

Power is nothing without control

As well as greater performance, DxO PureRAW 3 gives photographers a new level of control. The software’s updated interface now offers options for levels of lens softness correction, as well as the ability to toggle vignetting and chromatic aberration corrections. Furthermore, photographers can access the whole image area captured by the sensor, avoiding the crop enforced by other software when correcting deformations.

Interface improvements for a smoother workflow

DxO PureRAW 3 also introduces a number of improvements when it comes to workflow. Users can create multiple queues when batch processing large numbers of files, with the option to edit, re-order, and prioritize both images and queue lists while processing is underway. In addition, photographers can now choose to export files in TIFF format, alongside the existing JPEG and Linear DNG options.

Try DxO PureRAW 3 for free at DxO Software.

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Posted to: Canon News, Nikon News, Sony News   Category: DxO News
Post Date: 3/16/2023 1:17:39 PM ET   Posted By: Bryan

Sometimes, 24mm is not wide enough. With a bus parked immediately behind me, the 20mm focal length was the key to this Mt. Vernon Place United Methodist Church composition.

Most full-frame general-purpose lenses start at 24mm, but the Sony FE 20-70mm F4 G Lens is a game-changer in that regard.

With the 20mm focal length affording the angle of view needed to comfortably frame the three doorways (love the red doors), positioning the camera perfectly leveled and centered in the middle door was the next task. This vertical angle was selected to split the height of the bottom visible step and comfortably contain the doorway roof peaks.


A larger version of this image is available here.

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Post Date: 3/16/2023 8:40:00 AM ET   Posted By: Bryan
 Wednesday, March 15, 2023

Just posted: Sony FE 20-70mm F4 G Lens Review

Is this lens right for your kit?

Please share!

Support this site by ordering the Sony FE 20-70mm F4 G Lens from B&H | Amazon (all available countries) | WEX

Rent the Sony FE 20-70mm F4 G Lens from Lensrentals.

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Post Date: 3/15/2023 9:58:37 AM ET   Posted By: Bryan

I recently shared Rock Cut in the last light. I didn't go home after the sun set, and instead tolerated high winds and very cold temperatures for a couple more hours. It seemed that the rock formations here would make a good foreground for a Milky Way photo.

Getting the rock formations to rise above the other landscape meant climbing down to the edge of the cliff, and low-level lighting was used to bring out the rock color. The foreground lighting in this Rocky Mountain National Park Milky Way image is from a pair of Simorr Vibe P96L RGB Video LED Lights on Manfrotto Befree Advanced Travel Tripods.

Once the lights and camera were set up, waiting (did I mention that it was really cold?) for the Milky Way to rotate into the desired position was the remaining task.

The Sigma 20mm F1.4 DG DN Art Lens is an outstanding Milky Way lens. The difference that f/1.4 makes in Milky Way image quality over an f/2.8 lens is dramatic.

Join me in RMNP this September. I have an opening or two for the Elk Rut in Rocky Mountain National Park Instructional Photo Tour.


A larger version of this image is available here.

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Post Date: 3/15/2023 12:00:00 AM ET   Posted By: Bryan
 Tuesday, March 14, 2023

Check out the new Stash Master Camera Cubes at Think Tank Photo.

"Turn any backpack, roller, or duffel into a camera bag — or use as a photo storage cube that’s ready to go at any time!"

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Post Date: 3/14/2023 10:44:07 AM ET   Posted By: Bryan
 Thursday, March 9, 2023

When the sky is clear, focusing on what the last light of the day is hitting is often the optimal plan. Last light typically falls on high-elevation features, and Rock Cut in Rocky Mountain National Park has that qualification.

A Colorado 14er, Longs Peak, also captures the day's last light. Framing this mountain between the Rock Cut features results in what you see here.

The Sony Alpha 1 and Sony FE 24-70mm F2.8 GM II Lens are an outstanding combination. Three manually focus bracketed images were combined for this image.

Join me in RMNP this September. I have an opening or two for the Elk Rut in Rocky Mountain National Park Instructional Photo Tour.


A larger version of this image is available here.

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Post Date: 3/9/2023 9:29:52 AM ET   Posted By: Bryan

Sony Alpha 7 IV firmware update version 2.00 is available for download. Read the instructions carefully.

Firmware Version 2.00 incorporates the following fixes and enhancements:

  1. Adds support for the Creators' App
    Note: The new Creators' App mobile application is available to replace the Imaging Edge Mobile app. The Creators' App allows you to transfer images from the camera to your smartphone, shoot remotely, and use various functions.
  2. Adds functions that improve security when connecting for remote shooting and image transferring with Creators' App and Imaging Edge Desktop software
    Note: Please update the Imaging Edge Desktop software to the latest version (Ver.3.6 or later)
  3. Improves the operational stability of the camera

Get the Sony Alpha 7 IV at B&H.

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Posted to: Sony News   Category: Sony Firmware Updates
Post Date: 3/9/2023 8:31:22 AM ET   Posted By: Bryan
 Wednesday, March 8, 2023

Just posted: Sigma 50mm F1.4 DG DN Art Lens Review.

Is this the next lens for your kit?

Please share!

Support this site by ordering the Sigma 50mm F1.4 DG DN Art Lens from B&H | Amazon (all available countries) | WEX

Rent the Sigma 50mm F1.4 DG DN Art Lens from Lensrentals.

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Post Date: 3/8/2023 10:13:04 AM ET   Posted By: Bryan
 Tuesday, March 7, 2023

Image quality test results are now available on the Sony FE 20-70mm F4 G Lens page.

This is a sharp lens. Check out these comparisons:

Compared to the Sony FE 24-105mm F4 G OSS Lens

Compared to the Sony FE 24-70mm F4 ZA OSS Lens

Compared to the Sony FE 24-70mm F2.8 GM II Lens

Compared to the Sony FE PZ 16-35mm F4 G Lens

Build your own comparisons.

Support this site by ordering the Sony FE 20-70mm F4 G Lens from B&H | Amazon (all available countries) | WEX

Rent the Sony FE 20-70mm F4 G Lens from Lensrentals.

Please share!

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Post Date: 3/7/2023 9:11:19 AM ET   Posted By: Bryan
 Saturday, March 4, 2023

Adding close focusing capabilities to an otherwise useful focal length and max aperture combination adds versatility — and fun. The Canon RF 24mm F1.8 Macro IS STM Lens is one such lens.

Here, the RF 28 gets close to a honeybee, with a bright cloudy sky creating a high key background.

From a composition perspective, besides getting close, an overall balance was the goal for this (and most) images. The sunflower was itself worthy of being photographed, but the honeybee added another point of interest to the composition.

Bees will often work their way around the flower. Figure out their plan and make yours accordingly. While the bee was farther back on the flower, I positioned the lens for what seemed the optimal composition and timed the shot when the bee arrived.

 
Camera and Lens Settings
24mm  f/1.8  1/400s
ISO 100
8192 x 5464px
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Post Date: 3/4/2023 6:00:00 AM ET   Posted By: Bryan
 Friday, March 3, 2023
 Tuesday, February 28, 2023

Image quality test results have been added to the Sigma 50mm F1.4 DG DN Art Lens page.

Check out how Sigma's latest entry into the beloved, affordable 50mm f/1.4 lens category performs.

Compared to the Sigma 50mm f/1.4 DG HSM Art Lens

Compared to the Sony FE 50mm F1.4 ZA Lens

Compared to the Sony FE 50mm F1.2 GM Lens

Compared to the Canon RF 50mm F1.2 L USM Lens

Support this site by ordering the Sigma 50mm F1.4 DG DN Art Lens from B&H | Adorama | Amazon (all available countries) | WEX

Rent the Sigma 50mm F1.4 DG DN Art Lens from Lensrentals.

Please share!

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Post Date: 2/28/2023 9:25:25 AM ET   Posted By: Bryan
 Sunday, February 26, 2023

This bull was protecting a herd of cows during the rut in Rocky Mountain National Park. While he appears to be looking directly at me, he didn't care that I was there. The shot was timed as he was watching distance competitors.

One of the reasons I prefer high-resolution cameras is that their images can be cropped significantly and still have sufficient resolution for many uses. In this case, a vertical crop was created from a horizontally oriented Canon EOS R5 image. Despite that heavy cropping, the image is still 17 MP.

Join me in RMNP this September. I have a couple of openings for the Elk Rut in Rocky Mountain National Park Instructional Photo Tour.


A larger version of this image is available here.

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Post Date: 2/26/2023 7:30:00 AM ET   Posted By: Bryan
 Wednesday, February 22, 2023

As the dust from the Sony Alpha 7R V review is settling, I have a decision to make. Do I keep my Sony Alpha 7R IV / IVA or upgrade to the 7R V.

Check out the Sony a7R V vs. a7R IV specification comparison along with the visual comparison of these cameras.

What are the differences between the Sony Alpha 7R V and the Alpha 7R IV? Here is a summary:

  • New AI processing unit dedicated to AI-based image recognition
  • BIONZ XR processor, a significant upgrade to the BIONZ X
  • Next-generation AF Real-time Recognition and tracking AF in still and movie modes utilizing detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems that only detect face and eye
  • AI subject recognition subject types added, now including animals, vehicles, and insects (Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane available)
  • 8-stop image stabilization system — most effective ever offered in a Sony Alpha camera, a noticeable improvement from the a7R IV's IBIS
  • AF Working Range expanded to EV -4 – 20 vs. EV -3 – 20
  • 0.64" (1.6 cm), 9.44 million dot OLED electronic viewfinder vs. 0.5" (1.3 cm) with 5.76 million dots
  • New 4-axis multi-angle LCD monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility
  • 3.15" (8.2cm), Touch Screen with 2,095,104 dots vs. 2.95" (7.5cm) non-Touch Screen with 1,440,000 dots (the IVA has 2,359,296 dots)
  • 8K 25/24p video, 4K 60p, 4K video oversampled from 6.2K without binning vs. 4K 30p
  • Breathing compensation
  • Focus Bracketing
  • Stacked mode dial and exposure compensation dial is customizable
  • Movie start/stop button moved from back to top
  • In-body Active mode image stabilization for smoother on-the-go recording (slight image crop in Active mode, Active mode not available when recording XAVC HS 8K or using a frame rate of 120 (100) fps)
  • Improved heat dissipation for extended recording times
  • Upgraded Pixel Shift Multi Shooting, taking advantage of the precision in-body image stabilization system
  • Variable shutter function for stills and movies (higher than 100 Hz or 120 Hz)
  • Lossless RAW image compression and selectable RAW image sizes for storage efficiency
  • High-quality HEIF images with high compression efficiency
  • Dual CFexpress Type A and SDXC compatible media slots
  • New menu system with touch control and a wide range of customizable functions
  • Support for UVC/UAC, allowing direct streaming of up to 4K (QFHD) with audio
  • a7R V has shorter battery life — Viewfinder: 440 vs. 530, LCD: 530 vs. 670
  • a7R V is slightly heavier: 25.6 vs. 23.5 oz (723 vs.665g)

The primary factor against this upgrade is that the 61.0MP full-frame back-illuminated Exmor R CMOS image sensor, Sony’s highest resolution in an Alpha camera, remains the same. While there were surely cost factors involved with the decision to stay with this imaging sensor, it is a high-performing one, and the latest technology available may not warrant an upgrade.

If the acquisition cost, selling a used camera and buying a new camera, was not a factor, this decision would be extremely simple. For many, the improved AF performance alone justifies the upgrade and numerous bullet points are solid upgrade reasons, but my decision is further complicated by having a Sony Alpha 1 for higher performance demands. Thus, I'm still contemplating this decision.

Order the Sony Alpha 7R V at B&H (save big on used models currently available) | Adorama | Amazon | WEX.

Rent the Sony Alpha 7R V from Lensrentals.

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Posted to: Sony News   Category: Camera Gear Review News
Post Date: 2/22/2023 12:02:15 PM ET   Posted By: Bryan

Just posted: initial Canon RF 24-50mm F4.5-6.3 IS STM Lens Review.

It's time to share some initial impressions from this tiny, lightweight, affordable lens.

The RF 24-50's estimated ship date is Tue, Apr 18 per B&H and Canon.

Support this site by ordering the Canon RF 24-50mm F4.5-6.3 IS STM Lens from B&H | Adorama | Canon USA | WEX

Rent the Canon RF 24-50mm F4.5-6.3 IS STM Lens from Lensrentals.

Please share!

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Post Date: 2/22/2023 10:25:16 AM ET   Posted By: Bryan

From Sony Electronics:

Sony's Creators' Cloud Opens Up to Individuals; Bringing Together the Power of Camera and Cloud to Creators Worldwide Through a Single Platform

Sony Electronics introduces an application ecosystem bringing together camera and cloud, designed to meet creators' needs from cloud storage to networking.

SAN DIEGO, Feb. 22, 2023 /PRNewswire/ -- Today, Sony Electronics announced the next generation of its Creators' Cloud platform, opening a host of new cloud-based applications and features designed for individual content creators and small content teams. This expansion comes after the initial introduction of Creators' Cloud in September 2022, intended for professional and enterprise users.

Sony's Creators' Cloud for Individuals: Merging Power of Camera and Cloud to Creators Worldwide Through Single Platform

The Creators' Cloud platform includes cloud storage, C[i] Media Cloud for collaborative media workflows, and Discover, a platform to discover and connect with peers[i]. The Creators' Cloud platform, aimed at independent professionals, will soon[ii] include Creators' App[iii], a content transfer application from camera to cloud[iv].

"With Creators' Cloud, we are building a unique space where content creators can blur the lines between hardware and software, online and offline," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "We know that content creators are looking for a one-stop shop, a place that integrates their content and creative tools, allows them to share and learn from other professionals and offers business opportunities and the expansion of Creators' Cloud is the first step in Sony's answer to this."

Content Immediately Available on Multiple Devices

As creators seek to view and share their content efficiently, Creators' Cloud will enable the transfer of images and videos to the cloud for immediate viewing and sharing. Sony offers 5GB[v] free for any Creators' Cloud account user and 25GB for owners of select Sony cameras[iv].

Creators' App will be the successor of Imaging Edge Mobile Plus and will act as an extension of a camera to upload, view, and manage photo and video content shot on select Sony cameras and stored in the cloud. With the upcoming launch[vi] of Creators' App, key features will include:

  • Transfer content from select Sony camera to a smartphone[vii]
  • Upload content from the smartphone to Creators' Cloud[viii]
  • View content on the smartphone and in the cloud using the Creators' App viewer[iv]
  • Connect to and control select Sony cameras remotely using the Creators' App[iv]
  • Update camera and settings using the Creators' App[iv]

The cloud storage feature can be used with or without the upcoming Creators' App. All users can upload photo and video to Creators' Cloud via Creators' Cloud website. While camera control and file transfer to Creators' App will be available to limited compatible models at time of release, Alpha 7 IV and ZV-1F, all users will also be able to upload via Creators' App upon application. Other compatibility options will be available in Spring 2023. Direct upload from select cameras to cloud will be available at a future date. With the launch of Creators' App for individuals, "C3Portal App," a cloud gateway application currently being provided for enterprises, will be renamed as "Creators' App for enterprise."

Facilitating Collaboration

Ci Media Cloud, Sony's well-established online creative collaboration and media management service, supports over 150,000 professionals worldwide. Ci has opened its tools with new pricing and subscription plans built for how individual creators work and create. With Ci Media Cloud, creators and creative teams can simplify collaboration on media files from anywhere on any device, with a simple, intuitive user interface. From an Adobe Premiere Pro panel integration to mobile applications and an Apple TV app now available[ix], Ci continues to develop features and integrations to empower creative professionals to work simpler and smarter.

Creating A Global Community of Creators

Discover is a portfolio for global networking and collaboration opportunities and it is another stand-out feature of Creators' Cloud launching today. In Discover, images and videos will include detailed information including the camera operator's location, camera and lens models, settings, and genre.

Creators' Cloud will continue to expand in the future with new services and features added regularly based on user feedback.

For more information about Creators' Cloud, please visit https://www.sony.net/cc/.

Notes:

[i] Sony will roll out availability of Creators' App, Cloud Storage, Master Cut (Beta), Ci Media Cloud and Discover progressively in the U.S. and the rest of the world, thus availability timing of services will vary by region and country.

[ii] Targeted for Spring 2023.

[iii] Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

[iv] Coming soon, Creators' App will be compatible with Alpha 7 IV, ZV-1F. Spring 2023: FX3, FX30. Alpha7 IV, Alpha 7R V, FX3, FX30 will need software update. More information at https://www.sony.net/cca/

[v] 1 GB = one billion bytes. A portion of which is used for data management functions.

[vi] Targeted for Spring 2023.

[vii] Transfer using the new app require compatible camera with latest firmware.

[viii] Upon launch, supported formats are JPG, MP4, ARW, AQW.

[ix] Ci's MediaBox Screener app is available on Apple TV and at the date of writing, the Ci Media Cloud web app is available in Japanese and English, with further languages to be added in summer 2023.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 2/22/2023 9:49:04 AM ET   Posted By: Bryan
 Tuesday, February 21, 2023

From Sony Electronics:

Sony Electronics Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with a 50mm F1.4 G Master

Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design

SAN DIEGO, CA – Feb. 21, 2023 – Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) as the newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony lineup with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. The 50mm F1.4 G Master delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscapes, travel, and weddings.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the 50mm F1.4 G Master lens, the latest addition to the E-mount lens line-up,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Sharp Imagery and Beautiful Bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the 50mm F1.4 G Master. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.

In addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.

Remarkably Compact Design for Maximum Versatility

The 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii.

The compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.

Fast, Precise, and Reliable Autofocus

The 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.

The XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras.

Intuitive Operability and Outstanding Reliability

The lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions.

The 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.

Pricing and Availability

The new 50mm F1.4 G Master lens will be available in May 2023 for approximately $1299.99 USD and $1799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Preorders open at 10:00 AM ET on Wed, Feb 22. Support this site by ordering the Sony FE 50mm F1.4 GM Lens from B&H or Adorama.

Notes:

i 0.38 meters and 0.18x when manual focus is used

ii Such as the Planar T* FE 50 mm F1.4 ZA

iii Sony test conditions.

iv Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

v Not guaranteed to be 100% dust and moisture proof.

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Posted to: Sony News   Category: Sony Announcements
Post Date: 2/21/2023 10:19:12 AM ET   Posted By: Bryan
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