Based on the survey results, 18 percent of U.S. consumer electronic purchasers surveyed say they have unknowingly purchased counterfeit consumer electronics this past year. Further, the study revealed, overconfident in their abilities, a significant proportion of consumers surveyed fell victim to counterfeit purchases, largely unaware that they could be putting themselves at risk of inferior product performance.
When it comes to purchase drivers, according to this, the majority of consumers surveyed overwhelmingly value product performance, quality, and safety when buying an electronic good. 82 percent of respondents cited product performance and 70 percent said product safety is important to them. It seems that purchasing counterfeits is therefore largely driven by a knowledge gap. For instance, close to half (45 percent) of consumers surveyed believe that a counterfeit product does the job just as well as the genuine product.
“One of the most significant revelations of this Anti-Counterfeit Study is our obligation to take action and educate consumers about the potential health and safety risks of counterfeit consumer electronics,” commented Westfall. “This research indicates that education can largely impact perceptions of counterfeit consumer electronics, and steer consumers away from making uninformed and misguided purchases. After learning about the facts, 71 percent of the U.S. consumers surveyed said that they were less likely to buy them.”
Canon is committed to bridging this education gap for the majority of American consumers who believe more can be done to combat the counterfeit consumer electronics market. Contrary to popular consumer belief, it is not exclusively the job of government, law enforcement or retailers to raise awareness. Prevention lies in the collaboration of all stakeholders and Canon is working to promote the continued education of consumers.
Today, Canon and the New York City College of Technology (City Tech) will host a panel discussion about the potential dangers of counterfeit consumer electronics. Event panelists include representatives from Canon U.S.A, City Tech College, Consumerist.com, U.S. Chamber of Commerece Global Intellectual Property Center and Underwriters Laboratories.
On April 23rd, Canon was also recognized by the U.S. Chamber of Commerce’s Global Intellectual Property Center at the 2nd Annual IP Champions Conference in Washington D.C. for its Anti-Counterfeit Consumer Awareness Campaign.
For more information visit: http://usa.canon.com/aboutcounterfeits
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In this segment from B&H's "Wedding Event of the Season" seminar, recorded live at the New Yorker hotel, Moshe Zusman shares tips on lighting and posing for wedding photography.
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That is it. You can do all of this without having to contact a service station.
“Enabling photographers to do the upgrades themselves is a great step in our quest for providing Profoto users with the best in class customer support,” says Göran Marén, Product Manager at Profoto. “This is something we will strive to provide for all new products.”
This is the first of many planned upgrades for the B1 off-camera flash and the AirTTL system. Profoto is currently working on a firmware upgrade for high-speed sync (HSS). Profoto is also busy developing the new Air Remote TTL-N that will enable TTL metering with Nikon cameras. Both the HSS upgrade and the Air Remote TTL-N are expected to be released in 2014.
B&H carries the Profoto B1 battery powered off-camera flash.
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