Optical Innovation Inspires the Next Leap Forward in Imaging
MELVILLE, N.Y., September 5, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the next revolution in the company’s long history of innovative and award-winning camera systems, the EOS R system featuring the newly designed RF mount. Recognizing the need to advance optical design, the Company sought to create a versatile and powerful new system that supports all current EF, EF-S, TS-E and MP-E lensesi, and also provides the optical advancements and engineering flexibility to build upon for years to come.
When Canon set forth to develop a new interchangeable lens camera system, they focused on three core optical principles: high-image quality, high-specification performance, and compact design. Recognizing that optics is the foundation for any camera system, the RF mount was conceived to open new doors in optical design. Canon’s new RF mount features the same size diameter as the EF mount (54mm) and shorter back focus distance. This allows for lenses to sit closer to the sensor (the focal plane) and allowed Canon optical engineers to reimagine lens design utilizing larger rear lens elements to produce an image on the full-frame sensor. This new optical formula has paved the way for higher performing lenses. In addition, the Canon RF mount features a high-speed 12-pin communication system that provides faster and more in-depth communication between the camera and lens over existing Canon mount systems.
The EOS R system is designed for full, uninhibited compatibility with all existing EF, EF-S, TS-E and MP-E lenses through the use of mount adaptersii. In addition, through the use of the optional Drop-In Filter Mount Adapter or Control Ring Mount Adapter these lenses, in fact, gain functionality.
“There has never been a time in history in which visual expression has been so prolific. Imaging, both still and video, are the communication mediums of today’s society. Much in the same way we learned to type in the past, today’s youth are skilled in shooting, editing, and visual storytelling in ways that only the masters of each craft were decades ago,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Knowing this, we needed to step back and design a system that delivers all the creative expression and functionality today’s youth crave, now and in the years to come.”
The First in a New System: The EOS R
The new Canon EOS R full-frame mirrorless camera features a 30.3 megapixel CMOS sensor that is powered by the Company’s latest image processor, DIGIC 8, enabling shooting at up to 8.0 frames per secondiii. The new camera inherits a lot from Canon’s legacy in both EOS and Cinema EOS. Video storytellers can capture stunning 4K UHD video up to 30fps and record in 10-bit 4:2:2 (with an external recorder). The EOS R also comes with the ability to shoot Canon Log, providing 12 stops of dynamic range, minimal loss of detail in shadows and highlighted areas and an increased range of choices when color grading. Users with an existing collection of Canon lenses will be excited to know that all EF and EF-S lens are compatible with the camera. In order to do so, photographers and videographers can choose between using one of three new mount adapters, each uniquely designed to meet the individual needs of the user.
The new Canon EOS R camera features Dual Pixel CMOS Auto Focus with 5,655 manually selectable AF pointsiv, supporting AF at up to f/11 with a 384 zone (24x16) real-time metering system. With f/1.2 lenses, the camera astonishingly boasts AF sensitivity in low light in as little as EV-6. When using the RF 24-105mm F4 L IS USM lens with the EOS R, the camera can focus in as little as 0.05 seconds with Dual Pixel CMOS AFv, making it the fastest autofocus speed in the worldvi. These features provide photographers and videographers with Canon’s most advanced AF system to date. The EOS R also features a silent shutter setting when shooting in single-shot mode; an important feature for those who need to capture imagery without disrupting the scene. An upcoming free firmware update will enable silent shutter in continuous shooting mode as well.
“The EOS R system is not just a new camera or a new lens mount, it is a new design that will allow us to produce visual tools that were previously impossible, and allow our customers to tell their stories with greater depth, richness of color, and creative flexibility, in optically stunning ways.” states Kazuto Ogawa.
Thoughts From the First Users
“I think every camera system has its place and it’s all about having the right tool for the job,” reported acclaimed outdoor photographer and Canon Explorer of Light Jimmy Chin. “The new EOS R system for me in particular is very useful for the kind of shooting that I do in the mountains, where I need to worry about the size and weight. Having the option to use the new RF lenses or the EF lenses is really great.”
“I was instantly impressed with how quickly the EOS R was able to focus,” remarked celebrated fashion photographer and Canon Explorer of Light Lindsay Adler. “Whether my subject was moving or I was shooting in near-complete darkness, I had no problem getting tack-sharp focus in every shot. It was a relief to know my gear wasn’t going to hold me back from executing my vision, but instead it would really help me to execute this vision.”
“For us, it's all about getting the shot no one else can get, and a lot of this has to do with the camera,” says Devin Graham, director and filmmaker behind YouTube’s DevinSuperTramp. “The new EOS R will become one of our main cameras. It has a very small footprint, yet is able to create amazing images. As for the lenses, the new RF 28-70mm F2 has just become one of my all-time favorites. I’ll be bringing it on every project.”
Conveniently placed just to the right of the EVF, Canon has introduced a new Multi-Function Bar that will allows users to more easily access their customizable settings, such as AF, ISO and White Balance. Users will have the option to either slide or tap the bar to gain access to the settings and adjust on-the-go as they deem necessary depending on each particular shooting situation.
Answering the demand for enhanced mobile editing of RAW image files, Canon is also announcing a new application, Digital Photo Professional Express (DPP Express). In combination with an updated Canon Camera Connect App, DPP Express enables users to send, view, edit and process CR3 RAW files on their iPadvii. A free download of the app will be available October 2018.
Additional noteworthy features of the EOS R Camera include:
RF Mount Compatible with RF Lenses and EF/EF-S Lenses
Built-in EVF with 3.69 Million Dots, Vari-angle Touchscreen LCD and Dot-matrix LCD Panel
ISO range of 100-40,000, expandable to 102,400
USB 3.1 in-camera charging support
Built-in Bluetooth and Wi-Fi providing easy sharing to compatible smart devices and social media sites
Single UHS-II SD card slot
CR3(RAW/C-RAW) and Dual Pixel RAW Support
Dust and weather resistant
Availability and Pricing
The Canon EOS R full-frame mirrorless camera is scheduled to be available in October 2018 for an estimated retail price of $2299 for the body only. It will also be sold as a body-and-lens kit with the new RF 24-105mm F4 L IS USM lens for $3399.
New Compact and Lightweight EF Super-Telephoto Lenses Are Well Suited for a Variety of Photographers’ Needs
MELVILLE, N.Y., September 5, 2018 – Most professional photographers need to carry multiple lenses in their camera bags. Helping to lighten their load, Canon U.S.A. Inc., a leader in digital imaging solutions, introduces two new super-telephoto lenses, the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM. Both lenses possess a dramatic weight reduction and high-image quality, making it ideal for shooters to easily transport and capture images during action-driven scenarios, such as sports and wildlife. Both lenses now hold the title of world’s lightest in their respective focal length*. The weight of the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM lenses has been reduced by 2.2 lbs. (more than 25 percent) and 1.9 lbs. (more than 20 percent) respectively.
“When developing updates to some of Canon’s most popular legacy lenses, one common question that is asked by photographers was ‘can they be lighter,’” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The significant reduction of weight in these two lenses addresses this customer need and delivers thoughtfully designed, high-quality optics .”
The new lenses are must-haves for advanced and professional photographers shooting wildlife, aviation, sports and news with Canon’s new EOS R full-frame mirrorless camera (with use of one of the three new Canon mount adapters), as well the EOS 1D and 5D series of DSLR Cameras. Both lenses feature two of Canon’s most advanced propriety lens technologies - Air Sphere Coating (ASC) and Super Spectra Coating (SSC), helping to reduce flaring and ghosting, and suppressing the reflection of light, leading to vivid images. These updated lenses inherit the excellent overall build-quality and ruggedness photographers have come to expect and admire from the Canon EF L series of lenses. In addition, the minimum focusing distance has been improved for both lenses, from 2.7m to 2.5m (8.8ft to 8.2ft) for the EF 400mm f/2.8L IS III USM and 4.5m to 4.2m (14.8ft to 13.8ft) for the EF 600mm f/4L IS III USM.
Additional noteworthy features of the lenses include:
Upgraded Optical Image Stabilization from three-and-a-half stops to five shutter speed stops1 of correction over the previous f/2.8 lens
Improved, flexible focus control with a customizable electronic-focus ring
Two fluorite lenses and one super UD lens, helping to provide high image quality
Circular nine-blade aperture
17 lens elements in 13 groups
Heat-shielding paint helps prevent lens temperature from rising during excessive exposure to sun
Fluorine coating on front and rear optical elements, helps to reduce smears and fingerprints
Inner focusing system with Ring Ultrasonic Motor
Availability and Pricing
The Canon EF 400mm f/2.8L IS III USM is scheduled to begin shipping in December 2018 with an estimated retail price of $11,999. The Canon EF 600mm f/4L IS III USM is scheduled to begin shipping in December 2018 for an estimated retail price of $12,999.
MELVILLE, N.Y., September 5, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today introduced a new EF-M wide angle fixed-focal-length lens, the EF-M 32mm f/1.4 STM. The EF-M lens is both compact and lightweight, serving as an ideal addition for any photographer shooting with an EOS-M series camera. Entry and enthusiast-level photographers who are passionately seeking to take their photography skills to the next-level will find this lens to be a great addition for portraiture, landscapes or general travel photography.
“As Canon continues to expand the company’s EF-M lineup, it is very important that users are provided the tools they desire for a variety of shooting situations,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The new EF-M 32mm f/1.4 STM lens delivers great image quality in a compact and lightweight form factor, allowing photographers to capture the images they envision when they pick up their camera.”
The EF-M 32mm f/1.4 STM lens is the second EF-M lens to feature a large-aperture, delivering stunning bokeh with a soft blurred background that helps photographers isolate their subjects. In addition, the 32mm focal length converts to approximately 51m in 35mm format, providing an angle-of-view close to the field-of-view of the human eye.
Additional noteworthy features of the EF-M 32mm f/1.4 STM lens include:
14 elements in eight groups, including a glass molded aspherical lens
Super Spectra Coating technology and optimized lens element placement helps minimize ghosting and flaring
Lead gear-type STM stepping motor to help provide smooth and quiet focus operation when taking photos, and near-silence when shooting video
Wide focusing ring with full-time manual focus capabilities
Compact and lightweight design: maximum diameter of 60.9mm, total length of 50.5mm and approximate weight of 235g
Maximum magnification of 0.25x and minimum focusing distance of 0.23m
Availability and Pricing
The EF-M 32mm f/1.4 STM will be available for purchase in late September 2018 for an estimated retail price of $479.99*. Included accessories for the new lens are Canon lens cap E-43, lens hood ES-60 and lens case LP-1014.
September 4, 2018, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 17-35mm F/2.8-4 Di OSD (Model A037) for Canon mount.
Summer is over and now it’s up to you to bring the heat. For the next 30 days, we’ll be providing you with prompts on the @AdobeStudents Instagram that are designed to ignite your creative spark and teach you some new skills along the way. We’ll also be giving out some incredible prizes at the end of the month, including a 13-inch MacBook Pro.
A new prompt will be shared every day of September on the @AdobeStudents Instagram and we are challenging you to complete as many as possible using tools from Adobe Creative Cloud. Don’t worry if you haven’t used them before, you can download a free 7-day trial here and complete any of the prompts for a chance to win. See below for further details on prizes and sweepstakes eligibility.
We can’t wait to see the amazing work you create, so be sure to share all of your work on Instagram by October 1, 2018 by tagging @AdobeStudents and using hashtags #AdobeStudents30 #Sweepstakes.
To be entered into the prize drawing, you must complete one or more of the prompts. For each prompt you complete, you will receive one entry into the sweepstakes. For example, if you choose to complete one prompt, you will receive one entry; if you complete 30 prompts, you will receive 30 entries into the drawing. The more prompts you complete, the higher the chance of winning one of the following prizes:
Grand Prize: 13-inch MacBook Pro & 12-month Creative Cloud Subscription
Second Prize: iPad Pro, Apple Pencil & 12-month Creative Cloud Subscription
Third Prize: iPad Mini & 12-month Creative Cloud Subscription
This challenge is all about building a creative routine, not about creating perfect work. All of these prompts are designed to be completed within 30-minutes. Whether you consider yourself a beginner or an expert, all we ask is you give your best effort! It’s time to get creative, get excited and most of all, enjoy 30 days of sharing your creativity with the world.
No purchase necessary. All entries must be submitted by October 1, 2018. Must be 18+ and a current or recently graduated student (2018 onwards). For complete details, eligible countries, and promotional item descriptions, see official rules. Void where prohibited. Winners will be announced by November 1st, 2018.
On 27.07.18, the century’s longest lunar eclipse occurred, forming a blood moon that was visible across South America, Europe, Africa and Asia. We went behind the scenes with astrophotographer Michi Rust on his mission to photograph it. In this video, Michi shows us his gear set up and the steps he follows to get shots that are truly out of this world!
Canon ‘refreshed’ the ever-so-popular 70-200mm f/2.8 lens from a ‘II’ to a ‘III’ with new optical coatings and paint, but no major changes. While the price is higher than the current II, it actually is the same price as the II was sold at for most of its life. A meh moment for almost everyone except those who scooped up the ‘II’ at reduced prices.
I did wonder if perhaps there might be a bit more under the hood than what Canon had announced. These are arguably the most popular lenses Lensrentals.com stocks; hundreds of copies with constant turnover. Since we do in-house repairs, over the years we’ve noticed some minor upgrades that have taken place; an internal ring and some gears have changed, etc. Internally, the 70-200mm f/2.8 is also one of the ugliest bits of engineering in the Canon fleet. We can understand why it had to be that way; it’s an incredibly complex lens. But we figure this bothered Canon’s optomechanical engineers as much as it did us, so maybe they snuck some changes in.
Just for fun, I hit the tool's "Generate" button a few times to come up with my own Tamron 15-30mm f/2.8 G2 press release:
This is a true advance that will inspire your craft and create new opportunities in your imaging world. Now you can possess a single wide-angle lens that coaxes you to seize images that are both extraordinary and impressive. Its performance is unquestioned with regards to tonal depth yet it provides astounding flare control. Like all of our products, this lens incorporates our extensive expertise. This lens provides a classic focal length, offering a unique opportunity to enhance your natural creativity.
We have created a galvanizing new benchmark in photography that will dramatically improve your images. This is a new breakthrough that will revolutionize your craft and create new opportunities in your imaging world. Like all of our products, this lens is in a class of its own. We have combined intuitive control with unsurpassed technology to provide you a singular experience. Catch an instant and make it your revenue photoGenerator forever.
Using advanced technology including multiple floating elements and the industry’s most accurate autofocus system, this lens can take your imaging to new achievements. Discover detail that you never saw was around you. Whatever the subject matter, in any working condition, in all lighting conditions, this lens offers amazing definition while maintaining excellent vignetting control. Designed for the connoisseur, it offers the finest craftsmanship most only wish for, at a price that most can’t afford. Capture images in a way you’ve always wished you could.
Well, that was easy.
The funny thing is, Tamron doesn't mention in their own press release that the G2 model features the exact same optical formula as its predecessor. Want proof? Check out the optical formula diagrams taken from Tamron USA's product pages.
So what's actually new in the G2 model? Here's a quick rundown of the updated features, sans marketing mumbo jumbo:
New coatings on the same ol' lenses
Improved Vibration Compensation - G2 model provides up to 4.5 stops of compensation; previous model's VC assistance was never specified
Improved autofocus performance through, primarily, a new AF algorithm
Possibly better weather sealing - the original model had some sealing that included a rear mount gasket, but the internal seals diagram was never provided
Rear filter holder
Updated exterior to match other G2 lenses
Compatibility with the TAP-in console
As usual, the improvements listed above come at a cost; the G2 version's MSRP is $100.00 more than the original one's and the price difference is even larger considering the current $100.00 instant savings on the G1 model. Check out our Tamron 15-30mm f/2.8 Di VC USD Lens Review for more information on the G2's predecessor.
August 31, 2018, Commack, New York - Tamron announces the launch of a new high-speed ultra-wide-angle zoom lens, the SP 15-30mm F/2.8 Di VC USD G2 (Model A041), for full-frame DSLR cameras.
The new model will be available in Nikon mount on September 21st and in Canon mount October 12th at a suggested retail price of $1299.
With a well-established reputation for ultra-high-quality wideangle zoom lenses with its Model A012, Tamron carries on the tradition of high optical performance with the new SP 15-30mm F/2.8 Di VC USD G2 (Model A041).
By incorporating an XGM (eXpanded Glass Molded Aspherical) lens element, as well as multiple LD (Low Dispersion) lens elements, the distortion and lateral chromatic aberrations so common in wideangle shooting have been greatly minimized.
Furthermore, a newly developed AX (Anti-reflection eXpand) Coating has been applied to reduce ghosting and flare more thoroughly than ever before.
The optical performance in this high-speed F/2.8 ultra-wideangle zoom lens is outstanding.
In addition, the built-in Dual MPU (Micro-Processing Unit) enables vastly improved AF speed and precision and image stabilization.
This is a next-generation super high-quality, high-speed ultra-wideangle zoom lens with first-rate optics and a wide range of features that serve to revitalize the user's shooting experience.
With the release of this model, three of Tamron's high-speed F/2.8 zoom lens with VC (Vibration Compensation) are now G2 (Generation 2).
Super high-quality high-speed ultra-wideangle zoom lens
The Model A041 is an F/2.8 ultra-wideangle lens with a focal length starting at 15mm that offers high resolution even in the peripheral area of the image. By incorporating an XGM (eXpanded Glass Molded Aspherical) lens element and multiple LD (Low Dispersion) lens elements to curtail distortion and lateral chromatic aberrations, Tamron has achieved a degree of resolution throughout the range that is just as good as a fixed focal length lens.
Newly developed AX Coating
The AX (Anti-reflection eXpand) Coating, especially effective for wideangle lenses that tend to let in harmful light from peripheral areas, was developed to control rays that affect image quality. It is a revolutionary new proprietary coating developed in-house by Tamron using specialized deposition technology. The new coating keeps the reflection factor for peripheral areas at the same high level as that for the center area, not only overcoming standard curvature issues, but even overcoming the problems of conventionally produced convex surface with large curvatures for which uniform deposition has always proved difficult to achieve. Furthermore, the Model A041, along with eBand (Extended Bandwidth & Angular-Dependency) Coating utilizing nanotechnology, and BBAR (Broad-Band Anti-Reflection) Coating, makes effective use of three different types of coatings, thereby enabling unsurpassed curtailment of ghosting and flare and consequently enabling superlative, exceptionally clear image quality edge to edge.
High-speed, high-precision AF
Superb AF speed and precision is delivered by equipping the lens with a Dual MPU (Micro-Processing Unit) system and employing an enhanced AF control algorithm to improve performance. The AF drive uses proprietary Tamron technology, USD (Ultrasonic Silent Drive), enabling high torque, high response, and silent operation. And because it comes with a Full-time Manual Focus override system, manual focus adjustments can be made on the fly.
VC promises sharp images for all varieties of shooting
Tamron released the first high-speed F/2.8 ultra-wideangle zoom lens in the world equipped with a VC (Vibration Compensation) mechanism, the original Model A012. The new Model A041 has been further improved with a newly developed VC mechanism that surpasses former versions and reaches 4.5 stops, according to CIPA standards. This makes it possible to shoot sharp photos over a wide range of photographic scenes, including indoor and outdoor shots as well as handheld shots at stopped-down aperture settings for landscape photography.
Rear filter holder
The Model A041 made for use on Canon (EF-mount) cameras comes with a filter holder as a standard feature that lets you insert gelatin and other sheet filters into the rear side of the lens. This makes photography using filters much easier and simpler by overcoming the problem of the curvature of the front lens elements that made shooting with filters so difficult in the past.
Vastly improved highly durable Fluorine Coating
Abrasion resistance capability has been vastly improved on the new Model A041. The front surface of the lens element is coated with a Fluorine Coating based on a newly developed fluorine compound with high water- and oil-repellent properties. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture, and fingerprints, and enabling your important lenses to be continually protected on a long-term basis.
The new design provides greater operability and design consistency
With the new SP design applied, Model A041 shares the same feel of high quality and operability as the other two models in this series, SP 24-70mm F/2.8 Di VC USD G2 (Model A032) and SP 70-200mm F/2.8 Di VC USD G2 (Model A025). Tamron has merged beautiful craftsmanship with intuitive design in this new high-speed ultra-wideangle zoom lens. Even details like the shape of the switch box, distance-scale window, and the precision and stability of the metallic mount reveal a commitment to functionality, as well as design. The result is a next-generation lens that's easy to use yet loaded with cutting-edge technology.
Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
The new Model A041 is compatible with the TAMRON TAP-in Console, an optional accessory product that provides a USB connection to a personal computer for easy updating of the lens's firmware as well as customization of features including fine adjustments to the focus position of AF and VC control.
Seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain to provide Moisture-Resistant Construction. This feature affords an additional layer of protection when shooting outdoors under adverse weather conditions.
Manufacturing innovation with thorough attention to details based on the rigorous quality standards worthy of the SP series
Tamron has enhanced the SP series lenses to fulfill high-level photographic requirements and provide the pleasure of ownership. While introducing a new exterior design, Tamron reviewed the SP series standards. The new SP series has been developed by setting rigorous standards for design, manufacturing and quality that apply to the optical design and mechanical design as well as such wide-ranging areas as the product's robustness and improvements in a variety of individual functions. This has helped to achieve a more consistently superb optical performance, making it a lens that fulfills the demand for higher image quality that is compatible with the latest high-pixel cameras. To maximize the optical performance of the SP series, Tamron will continue to enhance the accuracy of the component parts of each lens element unit and improve the mechanical precision of the entire lens, thereby achieving a high overall performance.