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From DJI:
 
Remote Lets Pilots Fly Newest Mavic Drones Without A Mobile Device
 
DJI, the world's leader in civilian drones and aerial imaging technology, continues its tradition of making aerial technology accessible to everyone by introducing a powerful new remote controller for its drones at CES 2019. The Smart Controller features an ultra-bright display screen and controls optimized for DJI drones, allowing pilots to fly the newest drones without using a smartphone or tablet. DJI will also be exhibiting its full lineup of consumer drones and handheld imaging products at its booth at CES 2019, including the new Osmo Pocket stabilized camera, and will host exciting workshops, hands-on product demonstrations and more. Attendees can find DJI in the South Hall of the Las Vegas Convention Center, booth #25602.
 
Smart Controller Expands Pilot Options
 
The DJI Smart Controller expands the ecosystem of accessories built around DJI's industry leading drone technology. Using a crisp 5.5”screen built into the controller itself, the Smart Controller allows pilots to quickly get their drone in the air without the need to connect a mobile device. It can be paired with DJI's newest drones including Mavic 2 Zoom and Mavic 2 Pro[1] which use DJI's OcuSync 2.0 video transmission system, displaying vivid images in Full HD resolution. Drone pilots can take advantage of its compact, highly portable design that has been optimized for use in direct sunlight. It features an ultra-bright display with an output of 1000 cd/m2, twice the brightness of standard smart phones. A customizable Android dashboard supports DJI GO 4, DJI Pilot[2], along with various third-party apps such as editing programs. The DJI GO 4 app also touts several new features including SkyTalk, that allows pilots to livestream the drone's camera feed to social channels including Facebook, Instagram and WeChat so that anyone can experience the thrill of flying a drone. Another new feature is DJI GO-Share which easily transfers imagery from the Controller to your mobile device. The DJI Smart Controller brings a new level of reliability when flying, with 2.5 hours of battery life and the ability to operate in adverse temperatures as cold as -4° Fahrenheit and as hot as 104° Fahrenheit.
 
Price and Availability
 
The new Smart Controller will be available for purchase beginning January 8th, 2019 for the retail price of $649 USD. Combination packages of the Smart Controller with Mavic 2 Pro and Mavic 2 Zoom will be available as well.
 
Adorama has the DJI Smart Controller available for preorder.

 
From DJI:
 
Mavic 2 Series Features Two Industry First Camera Options With New Intelligent Features And Optimized Flight Performance
 
August 23, 2018 – DJI, the world’s leader in civilian drones and aerial imaging technology, today introduced a new era for camera drones with two additions to its iconic Mavic series: Mavic 2 Pro, the world’s first drone with an integrated Hasselblad camera, and Mavic 2 Zoom, the world’s first foldable consumer drone with optical zoom capability.
 
The Mavic 2 is the most advanced DJI camera drone ever built, designed for professionals, aerial photographers and content creators. Incorporating the iconic folding design of the world’s most popular Mavic Pro, the Mavic 2 is a powerful platform with new gimbal-stabilized cameras and advanced intelligent features like Hyperlapse and ActiveTrack for easier and more dynamic storytelling. With an impressive flight time of up to 31 minutes and a more stable video transmission system, Mavic 2 delivers the optimal flight experience for capturing epic shots.
 
“When the Mavic Pro was launched two years ago, it redefined the way people looked at a drone and expanded possibilities for creators around the world,” said Roger Luo, President at DJI. “Today, we enter a new era of aerial photography with the introduction of DJI’s new flagship product, the Mavic 2 series. The Mavic 2 Pro and Mavic 2 Zoom will enable photographers and videographers to take their inspirations to the air quickly and elevate their creative ideas to new heights.”
 
Mavic 2 Pro: Superior Image Quality with Hasselblad
 
Co-engineered in partnership with Hasselblad, the leading manufacturer in medium format photography, the Mavic 2 Pro is the world’s first drone with an integrated Hasselblad camera for outstanding image quality with superior light and color performance. Housing a 1-inch CMOS sensor with a 10-bit Dlog-M color profile, the camera captures four times as many levels of color per channel compared to Mavic Pro to provide maximum flexibility for photo and video editing. The Mavic 2 Pro can capture 20-megapixel aerial shots with utmost color accuracy using Hasselblad’s unique Hasselblad Natural Color Solution (HNCS) technology, while an adjustable aperture from f/2.8-f/11 provides more control across a wide variety of lighting conditions. With 4K 10-bit HDR support, the Mavic 2 Pro can be plugged into a 4K TV with HLG and will play back footage with the right color tones.
 
Mavic 2 Zoom: A Dynamic Perspective with Optical and Digital Zoom
 
Powered by a 1/2.3-inch CMOS sensor, the Mavic 2 Zoom is DJI’s first foldable consumer drone with zoom, providing a dynamic perspective that ushers in a new era of creative storytelling. With the Mavic 2 Zoom, you can get closer to your subject at a moment’s notice by combining two-times optical zoom (24-48mm) with two-times digital zoom to simulate a 96mm telephoto lens that captures lossless video in full HD resolution. Hybrid auto-focus on the Mavic 2 Zoom combines phase and contrast detection for higher focus accuracy with an increased focus speed of up to 40% faster than before. Shoot vivid 12-megapixel photos or take advantage of the new Super Resolution feature that uses optical zoom to automatically capture and stitch nine photos together for a highly detailed 48-megapixel image, making it an ideal option for landscape photography.
 
Exclusive to the Mavic 2 Zoom, the new Dolly Zoom QuickShot mode opens a new visual language for storytelling that was previously reserved for professional cinematographers. It creates an otherworldly warped perspective by automatically zooming in as it flies away from its subject, keeping the subject the same size while the full background of the scene is revealed.
 
Mavic 2 Series: DJI’s New Flagship Consumer Drone with Powerful Camera Options
 
Both cameras capture vivid 4K ultra-high definition video with extreme detail, recording at a maximum bitrate of 100 megabits per second using the H.265 compression codec to give you an exceptional degree of latitude in post-production workflows. For photographers, new Enhanced High Dynamic Range capabilities blend a sequence of photos for ghost-free high dynamic range, giving the Mavic 2 Pro an impressive 14 stops of dynamic range and Mavic 2 Zoom up to 13 stops.
 
New Intelligent Tools For Epic, Cinematic Shots
 
The Mavic 2 is the ultimate tool for aerial content creation with new intelligent flight modes that make capturing professional-quality results almost effortless. A new Hyperlapse feature produces establishing shots that show the passing of time, which you can share to social media immediately. JPEG and RAW photos can be simultaneously saved on a Micro SD card or the internal storage, leaving more room for post editing. Choose between Circle, Course Lock, Waypoint or Free mode to create timelapses with a simple tap of a button in the DJI GO 4 Mobile App:
 

• Free - pilots the drone manually while shooting a Hyperlapse video.
• Circle - automatically flies the drone in a circular pattern around a subject you select to create a timelapse video that captures the action.
• Course Lock - keeps the camera fixed on shooting subject while the drone flies in a straight direction to create a unique perspective.
• Waypoint - plans a complex flight path based on both altitude and GPS coordinates to capture complex shots.

Keeping a moving subject in the frame is now easier than ever with ActiveTrack 2.0. This enhanced auto-track feature delivers a powerful combination of autonomous tracking and obstacle sensing capabilities never before seen in a DJI drone. Using the main camera and the front dual vision cameras, the Mavic 2 creates a three-dimensional map of the area in front of it, and uses new trajectory algorithms to analyze motion and predict the subject’s path up to three seconds in the future. When tracking a target, the Mavic 2 can recognize and avoid obstacles while shooting your target without interruption. It can stay on target, even if your subject momentarily goes behind an obstacle, and can track the subject at higher speeds of up to 44 mph (72 km/h).
 
Safer, Smarter and Stable Flight
 
The Mavic 2 delivers autonomous flight capabilities that help you capture shots with even more confidence in complex environments. A fully upgraded FlightAutonomy system transmits data to a more powerful central processor for more accurate obstacle sensing and safer flight. For the first time ever in a DJI drone, Mavic 2 has 10 sensors on all sides of the aircraft to automatically detect obstacles in its path and help prevent collisions, allowing you to focus on capturing the perfect shot.
 
An improved Advanced Pilot Assistance System (APAS) allows the aircraft to analyze its surrounding environment and automatically fly around obstacles without stopping. In addition, the Mavic 2 has a Bottom Auxiliary Light that turns on automatically to ensure safe and precise landings in low-light situations.
 
A newly designed OcuSync 2.0 video transmission system enables a more stable connection between the drone and its remote controller. The system features stronger interference resistance and auto-switching capabilities that support both 2.4 GHz and 5.8 GHz frequency bands with the capability to use different frequencies for uplink and downlink data streams. It delivers 1080p video transmission feeds at a distance of up to 8 km, allowing you to instantly edit and upload Full HD footage directly from the video cache in the DJI app in a wider variety of situations. Original resolution photos in JPEG can be saved directly to your mobile device, so you can immediately share what you create without the need to transfer files from the drone.
 
Aerodynamic Design and Extended Flight Time
 
The Mavic 2’s redesigned, more aerodynamic airframe reduces body drag by up to 19% compared to the Mavic Pro, allowing the Mavic 2 to fly at speeds of up to 44 mph (72 km/h) in Sport mode. Combined with a more efficient, quieter propulsion system and noise reducing propellers, the Mavic 2 has a maximum flight time of up to 31 minutes.
 
To ensure crisp photos and smooth, shake-free footage, the Mavic 2 houses an ultra-precise three-axis mechanical gimbal to stabilize its camera even during high-speed motion. Photos and videos can be saved directly to the drone using its 8 GB onboard storage. All DJI users have control over how their data is stored and managed, as part of DJI’s commitment to protecting its customers' data.
 
A redesigned remote controller features detachable control sticks for ease of storage and portability. The Mavic 2 is compatible with DJI Goggles with the gimbal (yaw) control range up to -75°– +75° in Head Tracking mode, offering users a more immersive FPV flight experience.
 
Price and Availability
 
The US retail price of a Mavic 2 Pro, including the drone, battery, remote controller, charger, and four pairs of propellers, is $1,449 USD. The US retail price of a Mavic 2 Zoom, including the drone, battery, charger, remote controller and four pairs of propellers, is $1,249 USD. A Fly More Kit, including two additional batteries, a multi-battery charging hub, a car charger, a battery to power bank adapter, two pairs of propellers and a carrying bag, retails at $319 USD. A gimbal replacement service exclusively for Mavic 2 will be available soon.
 
Starting today, the Mavic 2 is available for preorder at DJI authorized retailers.
 
B&H has the DJI Mavic 2 Pro and DJI Mavic 2 Zoom available for preorder.

 
In a video uploaded yesterday, DJI invites us to "go beyond the horizon" and "see the bigger picture." An announcement event is scheduled for 10am ET on August 23 in New York City.

 
From B&H:
 
DJI has just revealed final details for its highly-anticipated single-handed gimbal stabilizer—the Ronin-S. This exceptionally capable device will help smooth footage when working with DSLRs and mirrorless cameras up to 7.9 lb. For now, the Ronin-S will be exclusive to B&H
 
NEW YORK, May 29, 2018 – B&H Photo would like to share the official announcement of the DJI Ronin-S 3-Axis Gimbal Stabilizer, a lithe, single-handed tool used to smooth movement when shooting video with a DSLR or mirrorless camera. DJI is daring us to move, and the Ronin-S makes that dare easy to accomplish with its clean and high performance, for camera systems weighing up to 7.9 lb. It also offers one-handed design, enabling simple, intuitive operation, and a slimmer profile for working in confined spaces with ease.
 
Among the major advantages provided by the Ronin-S is a design that moves the roll axis to a 45-degree angle, ensuring there is a clean line of sight to the camera’s rear screen for monitoring purposes. Also, it is a part of DJI’s constantly growing ecosystem, and will offer immediate support for plenty of their accessories, including the Master Wheels and Master Force. It has a dual handle system, multiple types of wireless receivers, a focus control setup, and more. Also included are standard mounting points for attaching useful tools like microphones and lights.
 
Three operational modes are available for added versatility—underslung, upright, and flashlight. Each of these is determined by the desired grip and angle of the shot, and make it more comfortable to operate for longer periods of time. The gimbal can even be removed from the handle and mounted on other supports, such as a jib or RC car, for which there is a dedicated mode to ensure silky smooth motion. A Sport Mode can be enabled for moments of fast-paced action.
 
Product Highlights
 

• Three-Axis Motorized Gimbal Stabilizer
• Holds DSLR or Mirrorless Cameras
• Offset Roll Motor for Screen Visibility
• One-Handed Operation
• Interchangeable Parts Ecosystem
• Accessory Dock
• Customizable Parameter Groups

To provide an excellent operating experience, the Ronin-S offers multiple control options, including a precise joystick located on the handle, with multiple customizable parameters. Users will enjoy support for camera control as well, with the ability to connect to select Canon, Sony, Nikon, and other systems where they can adjust focus settings, initiate recording and more without taking their hands off the Ronin-S. Other settings include a Virtual Joystick option, Time-Lapse, Track, and Panorama modes.
 
A wide range of movement is possible with this gimbal, including continuous 360 degrees of rotation, tilt from -95 to 185 degrees, and a complete 360 degrees of roll in a Roll 360 mode that will come in handy for rapid movement and repositioning of your camera. Additionally, it is powered by a rechargeable 18650 2400mAh Li-ion polymer battery pack that will operate for hours on a single charge, while Bluetooth 4.0 and USB Type-C connections permit the stabilizer to be connected directly to mobile devices and computers.
 
The DJI Ronin-S will be exclusive to B&H Photo for a limited time. It is already open for pre-order, and will soon be available.

The DJI Phantom 4 Pro and Pro+ v2.0 Quadcopters are available for preorder at B&H with free expedited shipping.
 
DJI Phantom 4 Pro and Pro+ v.2.0 Highlights
 

• 1" 20MP CMOS Sensor
• Gimbal-Stabilized 4K60 / 20MP Imaging
• Ocusync Transmission
• FlightAutonomy with Redundant Sensors
• Four Directions of Obstacle Avoidance
• Top Speed of 45 mph in Sport Mode
• Maximum Control Range of 4.3 Miles
• Visual Tracking of Moving Subject
• Up to 30 Minutes Flying Time
• Remote Controller Included

From DJI/Pond5:
 
Curates Collections Captured by FAA Licensed Pilots/Filmmaker
 
New York, NY — DJI, a leading manufacturer of civilian drones as well as aerial imaging technology, and Pond5 are collaborating to develop a premium collection of licensable aerial footage. Pond5 is a global content marketplace.
 
By applying to join this program, pilots operating with a Part 107 Remote Pilot Certificate issued by the Federal Aviation Administration (FAA) will be eligible to have their footage included in a series of collections shot exclusively with DJI drones. The FAA certification is required for commercial use.
 
Pond5 will showcase these collections to its millions of users. When doing so, it will also denote video clips shot by licensed pilots in searches for customers who need to ensure their video assets comply with Part 107.
 
Moreover, pilots will be able to leverage Pond5’s industry knowledge to identify their most in-demand shots. They can also obtain assistance in preparing footage for licensing in the Pond5 marketplace.
 
DJI will work closely with the team of video experts and curators at Pond5. Together they will ensure that the most compelling and award-worthy aerial footage shot with DJI products is made accessible to customers searching for studio-quality shots to use in their productions.
 
“Drones have become powerful tools for storytellers, providing a cost-effective alternative for gathering aerial footage. They’re able to capture rapidly unfolding events and reach locations that would be otherwise inaccessible, costly or dangerous,” said Jason Teichman, CEO of Pond5. “As the world leader in their space, DJI is the ideal partner to bring the best in contemporary aerial footage to our marketplace.”
 
Select participants will also have access to Pond5’s premium clipping and tagging services. This will allow them to save time by just submitting raw footage. They will not have to do the work of editing, formatting, titling and keywording the footage themselves. Footage receiving these services will then be made available exclusively through Pond5 for a limited time.
 
“Drone imagery creates exciting new possibilities for video creators and producers around the world. And DJI’s collaboration with Pond5’s industry-leading content marketplace helps establish a new standard for professional video that is safe, legal, and also cleared for use,” said Michael Perry, managing director of DJI, North America. “We’re excited to elevate the presence of DJI-captured imagery in Pond5’s marketplace. And we can’t wait to see the projects that will incorporate this footage.”
 
Pilots with a Part 107 certificate who use DJI drones can apply to this program at pond5.com/dji. Select DJI aerial footage will be showcased on the Pond5 content marketplace in the coming months.

 
From DJI:
 
The Most Portable 3-Axis Gimbal 4K Camera Drone Features SmartCapture, FlightAutonomy 2.0 And Advanced Pilot Assistance Systems
 
January 23, 2018 – DJI, the world’s leader in civilian drones and aerial imaging technology, today introduced Mavic Air, an ultra-portable, foldable camera drone that delivers higher performance, more intelligent features and greater creative possibilities than any other consumer drone. Developed with the traveler and outdoor enthusiast in mind, Mavic Air inherits the best features of DJI’s iconic Mavic series with a 4K camera for superior image quality, new QuickShot modes and SmartCapture for easier, more intelligent photo and video capturing, and FlightAutonomy 2.0 with Advanced Pilot Assistance Systems for smarter, safer flight. A marvel of engineering and design, Mavic Air enables limitless exploration wherever adventure takes you.
 
“When DJI introduced the Mavic Pro, it reinvented what a consumer drone could be: powerful, yet portable, accessible, but advanced,” said Roger Luo, President at DJI. “Today, with the introduction of Mavic Air, we have pushed these attributes to the next level to create our best consumer drone yet.”
 
Designed for Portability and Power
Weighing just 430 grams, Mavic Air is the most portable DJI drone ever created. Its folding arms and propellers sit flush against its slender aerodynamic frame, making it so compact that its footprint is nearly the size of a modern smartphone when folded.
 
Every aspect of Mavic Air’s camera has been designed for maximum performance. Its recessed three-axis mechanical gimbal is suspended from dampeners to further reduce vibration providing superior protection and steadier shots. A powerful camera housing a 1/2.3” CMOS sensor and the equivalent of a 24mm F2.8 lens (on a 35mm full frame sensor) captures high-quality photos and videos.
 
Mavic Air photographs crisp 12-megapixel still images utilizing new HDR algorithms that preserve more highlight and low light details, allowing you to capture stunning aerial pictures from sunrise to sunset. It also shoots smooth stabilized 4K video at 30 fps, capturing the highest quality video of any DJI consumer drone with a maximum bitrate of 100 Mbps. Preserving the action in dramatic fast-paced scenes is now possible through its ability to shoot 1080p slow-motion video at 120 fps.
 
Mavic Air is DJI’s first drone with 8 GB of onboard storage letting you save photos and videos directly to the aircraft on the go, plus a microSD card slot for additional storage capacity. The newly added USB-C port makes exporting captured footage easy and fast.
 
Expand Your Creativity
Mavic Air’s intelligent camera system creates new possibilities for anyone regardless of their photography and drone piloting experience. Photo enthusiasts who want to capture their surroundings in complete detail can use the new Sphere panorama feature to automatically shoot and stitch together 25 photos, creating a crystal-clear 32-megapixel panoramic image within one minute. Mavic Air also supports multiple panorama modes, creating horizontal, vertical, and 180-degree images.
 
QuickShot intelligent video modes make creating professional videos fun and easy with predefined flight paths that automatically keep your subject in the frame. Use Rocket, Dronie, Circle, or Helix plus two new modes Asteroid and Boomerang, to effortlessly create videos that once required significant piloting skills and sophisticated editing software. Asteroid starts with a spherical image that zooms in as it descends toward the subject on the ground, while Boomerang circles the subject in an oval-shaped flight path with the video finishing at the start point. Mavic Air photographs crisp 12-megapixel still images utilizing new HDR algorithms that preserve more highlight and low light details, allowing you to capture stunning aerial pictures from sunrise to sunset. It also shoots smooth stabilized 4K video at 30 fps, capturing the highest quality video of any DJI consumer drone with a maximum bitrate of 100 Mbps. Preserving the action in dramatic fast-paced scenes is now possible through its ability to shoot 1080p slow-motion video at 120 fps.
 
Mavic Air is DJI’s first drone with 8 GB of onboard storage letting you save photos and videos directly to the aircraft on the go, plus a microSD card slot for additional storage capacity. The newly added USB-C port makes exporting captured footage easy and fast.
 
Expand Your Creativity
Mavic Air’s intelligent camera system creates new possibilities for anyone regardless of their photography and drone piloting experience. Photo enthusiasts who want to capture their surroundings in complete detail can use the new Sphere panorama feature to automatically shoot and stitch together 25 photos, creating a crystal-clear 32-megapixel panoramic image within one minute. Mavic Air also supports multiple panorama modes, creating horizontal, vertical, and 180-degree images.
 
QuickShot intelligent video modes make creating professional videos fun and easy with predefined flight paths that automatically keep your subject in the frame. Use Rocket, Dronie, Circle, or Helix plus two new modes Asteroid and Boomerang, to effortlessly create videos that once required significant piloting skills and sophisticated editing software. Asteroid starts with a spherical image that zooms in as it descends toward the subject on the ground, while Boomerang circles the subject in an oval-shaped flight path with the video finishing at the start point.
 
Mavic Air’s ActiveTrack intelligent flight mode has been improved to automatically sense multiple subjects, following your subject and keeping it in the frame with more precision, especially during high motion activities like running and cycling.
 
Powered by machine learning technology, SmartCapture[1] is an ultra-responsive control mode that makes shooting photos and videos effortless. With a maximum range of up to 20 ft (6 meters), you can give hand gesture commands to launch, follow, photograph, record, push, pull and land, letting you capture the moment from any angle without the need for a remote controller.
 
Smarter, Safer Flight
More powerful computing capabilities and optimized algorithms help Mavic Air fly smarter and safer through obstacles and terrain. FlightAutonomy 2.0 processes data gathered from seven onboard cameras and infrared sensors to construct a 3D map of its environment for more precise hovering and better flight performance. The improved forward and backward dual camera vision systems can sense obstacles up to 66 feet (20 meters) away. To help navigate through more complex outdoor environments, Mavic Air has newly developed Advanced Pilot Assistance Systems that helps pilots avoid and bypass obstacles automatically, providing an extra layer of reassurance during flight.
 
Mavic Air has a maximum flight time of up to 21 minutes. It can fly stably in windy conditions of up to 22 mph (36 kph) and at high elevations of up to 16,404 ft (5,000 m) above sea level[2]. Mavic Air’s remote is the first to feature detachable control sticks that can be stored inside the remote controller for added portability. Its omnidirectional antennas placed on the foldable landing gear help increase signal coverage to deliver a maximum range of up to 2.5 miles (4km)[3] with 1080p real-time video transmission when flying with the remote controller. When in Sport mode, Mavic Air flies at exhilarating speeds of up to 42 mph (68 kph) and is compatible with DJI Goggles for an immersive FPV flight experience.
 
Price and Availability
Mavic Air will be available in three colors: Onyx Black, Arctic White and Flame Red. The US retail price including the drone, battery, remote controller, carrying case, two pairs of propeller guards and four pairs of propellers, is $799 USD. The Mavic Air Fly More Combo includes the drone, three batteries, a remote controller, a travel bag, two pairs of propeller guards, six pairs of propellers, a battery to power bank adapter and battery charging hub, for $999 USD. The DJI Mavic Pro Air will be available at authorized retailers starting January 28.
 
B&H has the DJI Mavic Air available for preorder.

 
At 10:00am Eastern Time on January 23, DJI will hold a live announcement event where it will introduce at least one new drone. Many are speculating that an update to the ultra-popular Mavic Pro will be the prime subject for the event.

 
From the DJI YouTube Channel:
 
Drone platforms have proved a valuable resource for a host of industrial applications, including disaster response and construction. The expansion of drone operations has also presented a difficulty for scale management, standardizing procedures, and ensuring reliable regulatory compliance. To help organizations of all sizes conquer this challenge, DJI introduces FlightHub, enabling enterprise users to manage live operations, organize fleets, and log all of their historical flight data. Organize your aerial fleet with FlightHub, the ultimate solution for managing your drone operations.
 
B&H carries DJI products.

 
One of the biggest concerns of getting a drone is the fear of breaking it on your first (or second, or third) flight. Thankfully, DJI's Care Refresh can help when disaster strikes. [Sean]
 
B&H carries DJI Care Refresh coverage.

B&H has the DJI Zenmuse X7 as well as DJI's new 16/24/35/50mm f/2.8 prime lenses available for preorder with free expedited shipping.
 
DJI Zenmuse X7 Product Highlights
 

• Detachable Gimbal Mount
• 6K (6016 x 3200) Video Capture
• 24MP Still Photos
• Single, Burst, Auto, & Interval Photos
• microSD and CINESSD Support

From DJI:
 
AeroScope Addresses Safety, Security And Privacy Concerns While Protecting Drone Pilots
 
12 October 2017 – DJI, the world’s leader in civilian drones and aerial imaging technology, today unveiled AeroScope, its new solution to identify and monitor airborne drones with existing technology that can address safety, security and privacy concerns.
 
AeroScope uses the existing communications link between a drone and its remote controller to broadcast identification information such as a registration or serial number, as well as basic telemetry, including location, altitude, speed and direction. Police, security agencies, aviation authorities and other authorized parties can use an AeroScope receiver to monitor, analyze and act on that information. AeroScope has been installed at two international airports since April, and is continuing to test and evaluate its performance in other operational environments.
 
“As drones have become an everyday tool for professional and personal use, authorities want to be sure they can identify who is flying near sensitive locations or in ways that raise serious concerns,” said Brendan Schulman, DJI’s Vice President for Policy and Legal Affairs. “DJI AeroScope addresses that need for accountability with technology that is simple, reliable and affordable – and is available for deployment now.”
 
DJI demonstrated the system today in Brussels, Belgium, showing how an AeroScope receiver can immediately sense a drone as it powers on, then plot its location on a map while displaying a registration number. That number functions as the equivalent of a drone license plate, and authorities can use it to determine the registered owner of a drone that raises concerns. In March 2017, in response to growing calls by governments worldwide for remote identification solutions, DJI released a white paper describing the benefits of such an approach to electronic identification for drones.
 
AeroScope works with all current models of DJI drones, which analysts estimate comprise over two-thirds of the global civilian drone market. Since AeroScope transmits on a DJI drone’s existing communications link, it does not require new on-board equipment or modifications, or require extra steps or costs to be incurred by drone operators. Other drone manufacturers can easily configure their existing and future drones to transmit identification information in the same way.
 
Because AeroScope relies on drones directly broadcasting their information to local receivers, not on transmitting data to an internet-based service, it ensures most drone flights will not be automatically recorded in government databases, protecting the privacy interests of people and businesses that use drones. This approach also avoids substantial costs and complexities that would be involved in creating such databases and connecting drones to network systems.
 
This system is consistent with DJI’s problem-solving approach to drone regulation, which aims to strike a reasonable balance between authorities’ need to identify drones that raise concerns and drone pilots’ right to fly without pervasive surveillance. DJI has led the industry with safety and security advances such as geofencing and sense-and-avoid technology, and believes the rapid pace of innovation provides the best means to address new policy concerns.
 
Drone identification settings will be included in DJI’s initial drone software to allow customers to choose the content of their own drone’s identification broadcast to match local expectations both before and after identification regulations are implemented in different jurisdictions. To protect customers’ privacy, the AeroScope system will not automatically transmit any personally identifiable information until regulations or policies in the pilot's jurisdiction require it.
 
“The rapid adoption of drones has created new concerns about safety, security and privacy, but those must be balanced against the incredible benefits that drones have already brought to society,” said Schulman. “Electronic drone identification, thoughtfully implemented, can help solve policy challenges, head off restrictive regulations, and provide accountability without being expensive or intrusive for drone pilots. DJI is proud to develop solutions that can help distribute drone benefits widely while also helping authorities keep the skies safe.”
 
For more information about AeroScope, please contact aeroscope@dji.com.

 
Superior Image Quality, Interchangeable Lenses, and a New Color System Deliver Complete Creative Freedom
 
October 11, 2017 – DJI, the world’s leader in civilian drones and aerial imaging technology, today introduced the Zenmuse X7, the world’s first Super 35 digital film camera optimized for professional aerial cinematography. Designed to work seamlessly with the DJI Inspire 2 drone, the Zenmuse X7 delivers superior image quality, interchangeable lenses, and a new DJI Cinema Color System for post-production to give film and video professionals more creative freedom.
 
“The Zenmuse X7 offers everything professional content creators need to make their aerial footage as stunning and vivid as they demand,” said Paul Pan, Senior Product Manager at DJI. “From the large Super 35 sensor to a new mount, lenses, and color system, the Zenmuse X7 gives cinematographers and professional photographers an unmatched set of tools that work seamlessly with the DJI Inspire 2 drone to capture high-quality footage that is easily integrated into projects shot with industry-leading handheld cameras.”
 
Greater Expressive Freedom
 
The Zenmuse X7 is equipped with a Super 35 video sensor featuring 14 stops of dynamic range for more detail in low-light conditions. Its low-noise image capture enhances grading flexibility by preserving details in both highlight and dark areas while enabling a shallow cinematic depth of field.
 
To meet the rigorous requirements of filmmakers and television production professionals, the Zenmuse X7 captures the highest image resolutions ever for an integrated drone camera. It is capable of shooting 6K CinemaDNG RAW or 5.2K Apple ProRes at up to 30 FPS, as well as 3.9K CinemaDNG RAW or 2.7K ProRes at up to 59.94 FPS to integrate seamlessly into industry-standard post-production workflows.
 
Enhanced Imaging Potential
 
The Zenmuse X7 uses a dedicated aerial mount system, the DJI DL-Mount, featuring an ultra-short flange focal distance to carry prime lenses optimally. Available with focal lengths of 16 mm, 24 mm, 35 mm, and 50 mm, each lens has a maximum aperture of F/2.8 and is crafted out of carbon fiber, making them durable and lightweight for high-performance aerial cinematography with the DJI Inspire 2 drone.
 
To allow for advanced setting adjustment and fine-tuning, the 16mm lens is equipped with a built-in ND 4 filter, and the 24 mm, 35 mm, and 50 mm lenses feature a mechanical shutter.
 
Higher Flexibility in Post-Production
 
DJI has also introduced a new DJI Cinema Color System (DCCS) making the Zenmuse X7 an asset on every film set for movies, TV series, commercials, documentaries, and more.
 
“For the Zenmuse X7, we took our color science to the next level,” continued Pan. “We consulted the world leading authorities in color science, Technicolor. With their guidance, our engineers developed an optimized curve for the X7 allowing more latitude without sacrificing image quality.”
 
DCCS features a new D-Log Curve and D-Gamut RGB color space to give more flexibility and color options during the post-production process. The D-Log further extends the dynamic range, while the D-Gamut RGB color space preserves more color information to support the most demanding filmmaking scenarios, providing accurate color for quick and easy post-processing.
 
The new EI Mode mimics the way a film camera works to help cinematographers capture as much information as possible in every scene while balancing the dynamic range and noise with different log curves for more flexibility during the post-production process.
 
The Zenmuse X7 gimbal system weighs just 631 grams with the 16 mm lens. The DJI Inspire 2 has a flight time of up to 23 minutes with the Zenmuse X7.
 
Price and Availability
 
The Zenmuse X7 camera is priced at $2,699 USD. The 16 mm, 24 mm and 35 mm lenses will be available for $1,299 each, and the 50 mm for $1,199. Customers can purchase the Zenmuse X7 prime lens combo including all 4 lenses for $4,299. The Zenmuse X7 will start shipping in early November 2017 from DJI Authorized Dealers worldwide.
 
B&H will carry the DJI Zenmuse X7.

From DJI:
 
August 31, 2017 – DJI, the world’s leader in civilian drones and aerial imaging technology, has introduced two new drones, the Mavic Pro Platinum and Phantom 4 Pro Obsidian and announces the ‘Sphere’mode for the Spark at IFA 2017 in Berlin.
 
“DJI continuously look for ways to improve its products and introduce new features, many of which are the result of the positive feedback and requests we received from customers around the world,” said Paul Pan, DJI Senior Product Manager. “Starting with our Osmo Mobile Silver handheld stabilizer, DJI has been expanding its product variations to meet the different lifestyles and needs of consumers. Similarly, we’ve done the same with two of the most iconic DJI drone products, the Mavic Pro and Phantom 4 Pro. The Spark’s newly added ‘Sphere’mode will also introduce a new way for people to experience the fun of aerial photography.”
 
The New and Improved Mavic Pro Platinum
 
The DJI Mavic Pro Platinum takes all of the advanced features of the Mavic Pro which revolutionised personal flight and builds on them. It is ideal for travellers, amateur photographers and outdoor sports enthusiasts.
 
With an 11 percent gain in flight time taking it up 30 minutes coupled with a 60% noise power reduction, the Mavic Pro Platinum provides the best portable drone experience yet. Additionally, the drone’s compact and powerful body has also been created with an attractive platinum coloured shell.
 
The increased flight time and quieter operation has been achieved by integrating new electronic speed controllers (ESC’s) and freshly designed propellers which are also compatible with the current Mavic Pro.
 
Furthermore, pilots of the DJI Mavic Pro Platinum benefit from a portable, powerful and easy-to-use camera drone that features a 4K stabilised camera, 4.3 mile (7km) range, innovative FlightAutonomy technology to sense obstacles up to 49ft (15m) away and a range of intelligent flight modes that make it extremely fun and easy to fly.
 
DJI Spark: Capture Stunning ‘Sphere’ Panorama Images
 
Spark is an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share those special moments on the go. Spark is the first consumer drone that users can control by hand gestures alone, whether it's sending it up and away, taking a selfie or shooting a video, or calling it back.
 
With the newly introduced Sphere mode in the Panorama photo feature, users now have more ways to enjoy the Spark and can easily produce a panoramic photo with a fisheye lense effect. This ‘Sphere’can then be shared directly to social media sites, some of which already support interactive images. The new feature will be included soon in the forthcoming DJI GO 4 mobile app and Spark firmware updates.
 
This mode joins the following recently announced firmware updates which allow Spark users to get the best flying experience with easy to use photo and video functions:
 

• A new gesture to start and stop video recording
• Enhanced QuickShot video features for more cinematic control
• A 180-degree photo shooting mode and improved photo image resolution
• Full integration with the DJI Goggles
• Optimization of the PalmLaunch function for better stability after takeoff
• Improved control accuracy under the QuickShot Dronie mode

DJI Phantom 4 Pro Obsidian: The professional drone photographer’s perfect tool
 
The iconic Phantom 4 Pro drone which made professional aerial imaging easier for everyone is back with a new professional appearance; a sleek matte-gray Obsidian colour shell featuring a magnesium, electroplated and anti-fingerprint coated gimbal which requires a higher standard manufacturing technique.
 
For professionals who demand excellence while capturing images and video for a commercial client or documenting a wedding, the Phantom 4 Pro Obsidian has a large 1” CMOS sensor and a 4K 60fps recording capability to ensure a professional outcome in any situation.
 
The Phantom 4 Pro Obsidian offers intelligent performance and a powerful imaging system for any serious drone photographer.
 
Price and Availability
 
With a retail price of 1,119 GBP (1,299 EUR), the Mavic Pro Platinum will begin shipping in September. The Mavic Pro Fly More Combo will be available at a later date with a retail price of 1,459 GBP (1,599 EUR). Phantom 4 Pro Obsidian will retail for 1,589 GBP (1,699 EUR) and will be available in September at authorized dealers worldwide.

From DJI:
 
Threat Identification Reward Program Will Address Software Concerns
 
August 28, 2017 – DJI, the world’s leader in civilian drones and aerial imaging technology, is establishing a “bug bounty” program to reward people who discover security issues with DJI software. The DJI Threat Identification Reward Program is part of an expanded commitment to work with researchers and others to responsibly discover, disclose and remediate issues that could affect the security of DJI’s software.
 
“Security researchers, academic scholars and independent experts often provide a valuable service by analyzing the code in DJI’s apps and other software products and bringing concerns to public attention,” said DJI Director of Technical Standards Walter Stockwell. “DJI wants to learn from their experiences as we constantly strive to improve our products, and we are willing to pay rewards for the discoveries they make.”
 
The DJI Threat Identification Reward Program aims to gather insights from researchers and others who discover issues that may create threats to the integrity of our users’ private data, such as their personal information or details of the photos, videos and flight logs they create. The program is also seeking issues that may cause app crashes or affect flight safety, such as DJI’s geofencing restrictions, flight altitude limits and power warnings.
 
Rewards for qualifying bugs will range from $100 to $30,000, depending on the potential impact of the threat. DJI is developing a website with full program terms and a standardized form for reporting potential threats related to DJI’s servers, apps or hardware. Starting today, bug reports can be sent to bugbounty@dji.com for review by technical experts.
 
The DJI Threat Identification Reward Program is part of a renewed focus on addressing concerns about DJI product security, including new efforts to partner with security researchers and academics who have a common goal of trying to improve the security and stability of DJI products. DJI is also implementing a new multi-step internal approval process to review and evaluate new app software before it is released to ensure its security, reliability and stability.
 
DJI has not previously offered formal lines of communication about software issues to security researchers, many of whom have raised their concerns on social media or other forums when they could not determine how best to bring these issues to DJI’s attention.
 
“We want to engage with the research community and respond to their reasonable concerns with a common goal of cooperation and improvement,” Stockwell said. “We value input from researchers into our products who believe in our mission to enable customers to use DJI products that are stable, reliable and trustworthy.”