GoPro HERO8 Black Highlights
GoPro MAX 360 Highlights
Today, GoPro didn't just announce one new camera, we're debuting THREE all-new HERO7 cameras. Yes, HERO7 Black is amazing, but what if you don't need all the bells and whistles? Well, say hello to HERO7 Silver and HERO7 White.
These are the simpilest GoPro cameras ever, at the best value ever, all while maintaining everything that makes GoPro, GoPro. Both rugged, pocket-size cameras capture high-quality photo and video, are waterproof without a housing, voice commend-enabled, and have WiFi connectivity for seamless pairing to your mobile device The $299 HERO7 Silver and $199 HERO7 White both shoot in three modes: photo, video and time lapse. They also have built-in electronic image stabilization to smooth out playback of experiences that are inherently bumpy/shaky, whether you’re skiing, snorkeling or chasing your kids around the yard.
But what's arguably most impressive is the entirely redesigned user interface. This new UI resembles the feel of a smartphone and delivers epic content with a few taps of your finger. Plus, new tools, such as vertical capture, the pre-set Short Clips video feature and selfie/group-friendly Photo Timer, take the guess work out of video and photo capture.
Proven Design at a Powerful Price $199 HERO Joins $299 HERO5 and $399 HERO6, Making GoPro Life-Capture Accessible to All
SAN MATEO, Calif., March 29, 2018 – GoPro, Inc. (NASDAQ: GPRO) has added a new HERO camera to the family. On sale now, HERO is a $199, go-anywhere, capture-anything camera that makes it easy to share experiences that would be difficult to capture with a phone. GoPro launches entry-level HERO at the powerful $199.99 price.
HERO features a 2-inch touch display, is waterproof to 30 feet and is extremely durable, making it the perfect GoPro for kids, adventurous social sharers and travelers.
"HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture," says Meghan Laffey, GoPro's VP of Product. "HERO makes it easy to share 'wow' moments at a price that's perfect for first-time users."
Sharing cool experiences with HERO is simple. It offloads your photos and videos to the GoPro app which creates fun, shareable videos for you, automatically. No more fumbling with your SD card or plugging your camera into a computer. HERO makes it simple.
HERO is available today at retailers around the world. Key features include:
In its Q4 2017 earning report, GoPro revealed the following stategies for cutting 80 million from its operating expenses:
GoPro's only entry into the drone market – the Karma – had a rocky introduction (at best) back in 2016. Soon after the drones hit the shelves, they started hitting the ground [hard] because of a manufacturing defect that led to the aerial crafts losing power mid-flight. The Karma was recalled and eventually re-released, but by then, DJI's Mavic Pro was already dominating the foldable drone market.
GoPro has announced its latest action camera, the GoPro HERO6 Black. Highlights include:
Besides the HERO6 Black, GoPro also announced Fusion, an action camera capable of capturing 360-video.
GoPro's Karma drone was recalled in November of last year because several of the drones were dropping from the sky like stones after the UAV (unmanned aerial vehicle) lost power in flight. To say GoPro's first venture into the UAV market was "a little bit bumpy" would be un understatement for sure.
However, a GoPro CES 2017 press release indicates that the Karma will once again be hitting store shelves later this year, though GoPro is [understandably] a little vague on the re-release details.
From the press release:
Karma will re-launch in 2017. GoPro withdrew Karma from the market in November 2016 after a small number of instances of power loss due to a mechanical issue related to securing the drone's battery. GoPro is completing its testing, and in early February, will provide more detail for the global relaunch of Karma in 2017.With the DJI Mavic Pro still in short supply, every day that the GoPro Karma is unavailable is another opportunity lost to fill orders in the new foldable drone market segment.
Consumers Who Have Purchased Karma Can Return It for Immediate Refund
SAN MATEO, Calif., Nov. 8, 2016 -- GoPro Inc. today announced the recall of the approximately 2500 Karma drones purchased by consumers since October 23. The recall was announced after GoPro discovered that in a very small number of cases, Karma units lost power during operation. No related injuries or property damage have been reported.
Owners of Karma can return their units to GoPro, or their place of purchase, for a full refund. Replacement units are not being offered. GoPro plans to resume shipment of Karma as soon as the issue is resolved.
To participate in the recall, visit GoPro's webpage at: www.gopro.com/2016karmareturn
"Safety is our top priority," said GoPro Founder and CEO Nicholas Woodman. "A very small number of Karma owners have reported incidents of power failure during operation. We have moved quickly to recall all units of Karma and provide a full refund while we investigate the issue. We are working in close coordination with both the U.S. Consumer Product Safety Commission and Federal Aviation Administration. We are very sorry to have inconvenienced our customers and we are taking every step to make the return and refund process as easy as possible."