Canon and Sony News for Jun 2018 (Page 5)

 Monday, June 4, 2018

We recently interviewed Mikko Kesti, Founder & CEO of Loupedeck to find out more about the custom Lightroom console and how he brought it to the marketplace.

Q: First of all, what is the Loupedeck and what are its benefits for photographers, especially when compared with other console options, such as using MIDI controllers with the MIDI2LR or LrControl plugins?

Loupedeck is the only photo editing console custom-built solely for the purposes of improving the Adobe Lightroom experience. Its intuitive design – featuring buttons, dials and knobs corresponding with that of Lightroom’s – makes editing more creative and more efficient when working on large quantities of photos at once by allowing photographers to produce a greater quality output in less time.
Q: After doing quite a bit of research, a $50.00 midi console and a free (or $60.00) plug-in offer compelling options to speeding up a Lightroom workflow. I think it’d be interesting to hear from the developer what makes Loupedeck a better choice by comparison. What specifically does Loupedeck and its software offer that justify its price over less expensive, not-tailor-made options?
For the Loupedeck, Lightroom customization is key and its exact parallel to the Lightroom software sets it apart. I find other consoles to be less intuitive and not as comfortable to use. MIDI controllers are not designed for photo editing. In fact, the Loupedeck is more affordable than most modular solutions that enable photographers to build their own consoles, which might be difficult for some. Our setup process is much simpler and doesn’t require photographers to assemble the tool themselves.
Q: You graduated with a degree in Mechanical Engineering from Tampere University of Technology (Finland) and later worked as a mechanical engineer while enjoying photography as a hobby. What was the watershed moment that was the genesis for the Loupedeck console?
Photography has been a hobby of mine for the past 20 years and it’s something I’ve really developed a love for. I used Adobe Lightroom to edit more than 1,000 photos at one point but found relying on my mouse and keyboard to be time-consuming, impractical and ergonomically-poor. I couldn’t find a console on the market specifically intended to expedite this process, so I decided to build my own!
Q: You presented your idea to former senior Nokia developers in February 2016 and then initial research and development costs for the Loupedeck were funded by a Finnish Research, Development and Innovation (RDI) grant. How were you introduced to the Nokia team, and meeting them shape your business plan, product design and marketing strategy? How important was the RDI grant for developing a working prototype?
I heard from a friend of mine that there were three senior level Nokia employees let go a few months prior and they were building up a company with the goal to bring product ideas to life in just a few weeks. I contacted them with my idea, and they presented me a prototype in just a few weeks like they promised. It was an amazing opportunity to find, as I was looking for the right people with the right skill-set for three years to work with.

I knew that without a proper prototype no one would take the idea seriously. The design had to be perfect: sleek and Scandinavian.

The RDI grant was essential to me because I was a young father and had to feed my family. I couldn’t risk everything in starting a company just on an idea. With the help of that grant we built a fully working prototype which we presented to investors and on Indiegogo. After Indiegogo’s huge success, it was easy to talk to investors.

Q: How did photographers’ feedback influence the final design?
The design itself was taken very well. Photographers just love it!

We promised to listen to our customers and bring new features to the service software and we’ve been constantly improving it.

Q: You used an Indiegogo campaign to help fund Loupedeck’s initial production run. What advantages did crowd funding bring and what were its downsides?
Indiegogo successfully introduced our proof-of-concept to the consumers and other people who instantly understood its value. They responded so well to the unique value proposition and we exceeded our funding goals by 488 percent after just four weeks.

As far as downsides are concerned, once we exceeded the funding goals the pressure was on to produce and deliver the device! But we hit that goal too.

Q: Can you tell us a little bit about the Loupedeck’s construction, especially in regard to its durability?
We constructed the Loupedeck with functionality and comfort in mind. After multiple ergonomic assessments and tests, from the knob placement to the length of the slides, we made sure that every part of the console was the most user-friendly and efficient as possible. In regard to durability, we didn’t want to create a bulky, heavy piece of equipment that users would have to lug around and worry about fitting on a desk. The Loupedeck is lightweight and the size of any standard keyboard. Its knobs and buttons are very durable, and we rarely experience damaged or broken products.
Q: What features have been added since the console’s introduction via software updates and what features do you hope to incorporate soon?
We are always working on new ways to improve the Loupedeck software and do implement software updates frequently, especially when new enhancements come through from Lightroom. From new features, customizable options and bug fixes (like the recent Lightroom 7.3).
Q: What advice would you give to other photographers who may have a product idea but are unsure how to get it off the ground?
To any photographer with a product idea who doesn’t know how to get it off the ground, it’s likely that you aren’t the only photographer who has the need for that product. The first step is sourcing feedback from peers to get a comprehensive understanding of the problem you are trying to solve. Then, leverage your network to partner with engineers and developers able to develop a proof-of-concept for your idea, in addition to any business or entrepreneurial advisors able to support the business plan for your launch. I personally reaped the benefits of crowdfunding, but there are many other ways to get your vision in front of distributors or directly in front of the consumers themselves.
Now that you know the story behind the Loupedeck editing console, check out this device at B&H!

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Posted to: Canon News, Sony News   Category: Interviews
Post Date: 6/4/2018 2:15:21 AM ET   Posted By: Sean
 Saturday, June 2, 2018

I had a backpack full of new gear that needed an in-the-field workout and the right timing for waterfall photography happened – a forecast for very cloudy skies with a strong percentage chance of rain combined with recently prior rains (to provide waterflow). So, I took advantage of the opportunity, photographing in Watkins Glen State Park.
 
While I knew this could be a busy park, I thought that going on a mid-spring weekday with a weather forecast that most would consider dismal would solve that problem. I was wrong. While I don't know what a normal day is like in this park, the gorge trail had plenty of people on it.
 
Watkins Glen is a beautiful park but being limited to the trail (mostly stone and concrete) makes it especially challenging to photograph the best scenes without random people in the composition. I spent well over an hour trying to capture this Cavern Cascade and Spiral Tunnel image. Apparently tour bus groups were being dropped off at the gorge trail's upper parking lot and being picked up at the lower lot as hundreds of people were going in the downhill direction.
 
At one point, I decided to leave and come back later. That approach worked especially well because, in the evening, the path light in the tunnel (very dark) better-balanced with the ambient daylight. I noticed that the tunnel walls were dark in some areas and opted to use my phone light to paint the walls slightly brighter.
 
I bracketed this exposure to ensure that I had the right brightness options available for HDR processing. The final image is mostly two captures with the longer exposure providing the brighter tunnel.


A larger version of this image is available on Flickr.

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Posted to: Canon News, Sony News   Category: Photo Tips and Stories
Post Date: 6/2/2018 7:00:00 AM ET   Posted By: Bryan
 Friday, June 1, 2018

From the Canon Digital Learning Center:

by Jeff Swinger

There are few places I’d rather be than sitting on an end line or kneeling on a sideline, as long as I have a camera in my hand.

Some of my favorite moments have been on the sidelines of a football field, in the dugout for a baseball game or with my toes in the sand at a beach volleyball match. But that doesn’t mean it has always been a major league game or an Olympics. Sports come in all shapes and sizes and there is speed, impact and drama at all levels. Some of my most memorable photos were from high school games, which I have shot hundreds of over my newspaper career. I started when I was just 14 years old with a Canon AE-1 Program and a 70-210mm lens, taking pictures at soccer games and of BMX riders in the woods behind my house. I realized then that I wanted to be a photojournalist and really wanted to shoot sports. I got my first job at a small newspaper and shot a ton of high school athletics.

See the entire article on the Canon Digital Learning Center and be sure to check out our following resources:

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Post Date: 6/1/2018 1:01:37 PM ET   Posted By: Sean

From Canon USA:

MELVILLE, N.Y., May 31, 2018 – Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its newest digital cinema products in Booth #12 at Cine Gear Expo 2018 in Los Angeles.

Visitors to the Canon booth will have the opportunity to experience the full range of Canon Cinema cameras and lenses, 4K reference displays, and DSLR cameras and lenses, including the recently announced EOS C700 FF Cinema Camera. Available in EF or PL mount, the EOS C700 FF features a 5.9K full-frame sensor with built-in anamorphic de-squeeze capabilities and RAW capture. The camera will be on display paired with the CN-E20mm T1.5 LF F lens, the latest addition to Canon’s line of CN-E prime lenses. Canon’s newest 4K HDR reference display, the 24-inch DP-V2421, will also be available for hands-on demonstrations, showcasing on-set HDR functionality.

Cine Gear attendees will be able to learn more about Canon’s CarePAK PRO Extended Service Plan, which recently expanded to include professional video and cinema products. Canon CarePAK PRO offers coverage from accidental damage such as drops, spills and power surges, protecting customer investments from unforeseen repair costs and excessive downtime. Conditions and restrictions apply*.

In addition to showcasing products and professional service and support offerings, Canon will host a series of panel discussions and educational seminars. On Saturday, attendees** will have the opportunity to see the new EOS C700 FF in action with a screening of Dishful of Dollars, a short film directed by Nigel Dick and shot by Nancy Schreiber, ASC.

The full panel schedule can be found here.

* See terms and conditions for details located at: https://shop.usa.canon.com/shop/en/catalog/carepak-pro-terms
** Space is limited. Available to Cine Expo 2018 attendees on a first come, first served basis.

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Posted to: Canon News   Category: Canon USA News
Post Date: 6/1/2018 7:23:14 AM ET   Posted By: Sean
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