ALERTING ALL WANDERLUST PHOTOGRAPHERS, CANON ANNOUNCES ITS FIRST RF TELEPHOTO ZOOM LENS, THE RF 24-240MM F4-6.3 IS USM
The All-in-One RF Travel Lens Provides High-End Features Such as Nano USM at an Entry-Level Price Tag
MELVILLE, N.Y., July 8, 2019 –Introducing the next travel companion for photographers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the sixth lens in the RF family, the RF 24-240mm F4-6.3 IS USM telephoto zoom lens.
As the first telephoto zoom lens designed for EOS R and EOS RP full-frame mirrorless cameras, the compact and lightweight 10x zoom RF 24-240mm provides photographers high-quality images and video capture at a budget-friendly price point.
“Providing photographers of all skill levels with the invaluable tools to help capture and create the images they desire has been and will continue to be a paramount goal for Canon,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“The new RF 24-240mm is an excellent option as an all-around travel lens that provides attractive features for a wide variety of image capture.”
The RF 24-240mm F4-6.3 IS USM lens is equipped with Nano USM, providing users quick, high-speed and precision auto focus (AF) when shooting video and capturing still images.
With the powerful Nano USM, this lens allows photographers and videographers full time manual focusing making possible the fine tuning and adjusting of focus while in AF mode. This is the first Canon lens designed for full-frame cameras to feature Dynamic IS and
utilizes a CIPA-standard, five-stop image stabilization system.
The five-stop IS allows photographers to capture images and record videos with minimal shake, even during nighttime sightseeing or in dimly lit indoor events, without the need of a tripod.
When paired with the recently announced EOS RP full-frame mirrorless camera, the compact and lightweight portability of the RF 24-240mm rivals that of a Canon APS-C camera system with a comparable EF-S lens.
The RF 24-240mm and EOS RP kitted together are only slightly heavier and longer than the EOS Rebel T7i when it is kitted with the EF-S 18-200mm f/3.5-5.6 IS.
The diminished form factor of the new lens and EOS RP together, as compared to other full-frame mirrorless camera systems using a similar focal-length telephoto zoom lens, make the lens and camera the ideal kit for travelers who are constantly on the go.
Additional features of the Canon RF 24-240mm F4-6.3 IS USM include:
Minimum focusing distance of 1.64 feet/0.50 meters at wide angle and 2.56 feet/0.78 meters at telephoto
Maximum magnification of 0.26x at telephoto
Approximate weight of 750 grams/26.4 ounces
Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO
21 lens elements in 15 groups including one Aspheric and Two UD Lens
12-pin communication system
Pricing and Availability
The Canon RF 24-240mm F4-6.3mm IS USM lens is scheduled to be available September 2019 for an estimated retail price of $899.99*.
In addition, Canon will offer a new EOS RP kit that includes the RF-24-240mm for an estimated retail price of $2199.00*.
†Based on weekly patent counts issued by United States Patent and Trademark Office.
*Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
UPGRADE YOUR VISUAL STORYTELLING TOOLS WITH TWO NEWLY ENHANCED POWERSHOT G-SERIES CAMERAS FROM CANON
The PowerShot G7 X III and the PowerShot G5 X Mark II are the New Powerhouse Cameras for Visual Creators and Advanced Amateurs
MELVILLE, N.Y., July 8, 2019 – Ansel Adams, one of the greatest landscape photographers once said, “You don’t take a photograph, you make it.”
Never have truer words been spoken as digital photography has evolved and storytelling is shared through multiple mediums.
Providing visual storytellers more options to bring their imaginative visions to life, Canon U.S.A., Inc., a leader in digital imaging solutions, introduces the PowerShot G7 X III and the PowerShot G5 X Mark II cameras.
Successors to the PowerShot G7 X II and PowerShot G5 X respectively, these new cameras usher in a plethora of new and innovative functionalities.
Depending on the model, new innovative features include live-streaming available with YouTube* (via wireless connection), a pop-up electrical viewfinder (EVF) and 4K video shooting.
“Creators and photographers of all levels are reinventing the way stories are told and, as technology has progressed, so have the diverse needs of our customers,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.
“With features such as live-stream to YouTube* and a pop-up EVF, the PowerShot G7 X III and the PowerShot G5 X Mark II are true testaments to the company’s commitment to integrate the latest advancements for those who choose to digitally stream their journeys with the world or
seek to scale and capture the highest peaks.”
Even though the PowerShot G7 X III and the PowerShot G5 X Mark II have many individualized, unique qualities, both include many core features that are true to Canon’s imaging excellence.
These features include:
DIGIC 8 Imaging Processor
20.1 Megapixel** 1.0-inch stacked CMOS sensor to achieve high image quality, high functionality and fast speeds
4K up to 30p, Full HD up to 60p, FHD up to 120p, HDR, high frame rate movie with no crop
High-speed continuous shooting at a maximum of 20 FPS
Highest ISO speed in the PowerShot category with a maximum of 12,800
Wi-Fi®1 and Bluetooth®2 connectivity
USB-C charge power supply
Craft Your Own Unique Visual Voice with the PowerShot G7 X III
Calling all YouTube creators, the PowerShot G7 X III is primed to be the next-generation vlogging camera.
The PowerShot G7 X III features live-streaming to YouTube** capability via a wireless connection, allowing for creators of all levels to easily capture and post content in real time.
The PowerShot G7 X III also offers vertical video support***, 4K up to 30P high-rate movie with no crop, full HD up to 120p, and an optical 4.2x lens, helping to achieve high image quality.
Powered by the company’s DIGIC 8 image processor, a new 20.1 Megapixel** sensor, and wrapped within a compact body with a microphone jack, the PowerShot G7 X III offers innovative technologies, an improved user interface and Creative Assist for both video and still photography needs.
Capture on-the-go with the PowerShot G5 X Mark II
A lighter, compact and premium point and shoot camera that touts a new pop-up EVF, touch and drag AF and new optical 5x lens, the PowerShot G5 X Mark II is perfectly positioned to provide high image quality and valuable functions.
From trekking through various terrains of Patagonia where users can leverage the new panoramic shot feature, to capturing key moments with loved ones, the PowerShot G5 X Mark II will satisfy the needs of advanced amateurs who regularly use and
are familiar with Canon EOS cameras as a second camera or integrate it into their daily lives.
The PowerShot G7 X III and the PowerShot G5 X Mark II have an estimated retail price of $749.99 and $899.99†, respectively and are expected to be available in August 2019. For more information and the full list of product specifications, visit http://shop.usa.canon.com/
†Based on weekly patent counts issued by United States Patent and Trademark Office.
1 Compatible with iOS® versions 9.3/10.3, Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services.
Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images.
Canon does not obtain, collect or use such images or any information included in such images through this app.
2 Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect.
* The live streaming service available with this product is for live streaming on YouTube only.
To use live streaming, you need to have an active YouTube account and a CANON iMAGE GATEWAY account.
Please be aware that YouTube may change, stop, or terminate its services, including live streaming, at any time without notice.
Canon makes no representations or warranties with respect to any third party product or service, including live streaming.
** Image processing may cause a decrease in the number of pixels.
*** Vertical Video Support is not available when utilizing the live streaming service available with this product (on YouTube only).
†Availability, prices and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.
Preorder the new Canon cameras and lens here: B&H |
Every studio needs a mirror but to avoid accidental light bounce it's usually kept well away from the shooting area .
However if used carefully, a mirror can make a great prop.
In this video Gavin Hoey shows you how to use a regular household mirror in a small home studio and create a stunning reflection portrait.
Gavin covers all the essential information you need to recreate this photo including, what type of mirror, how to light a pure white background and some simple Photoshop tricks that help give the final mirror image some polish.
Untimely was that Mount Evans and the other high peaks in the Colorado Rockies were the recipients of a summer snowstorm that dumped up-to-2' (that's right, feet, not inches — 0.6m) of snow the weekend just prior to my Monday afternoon arrival, closing the mountain for the first two days of my trip.
Weather is one of the many reasons for planning more time at a location than seems necessary and for this trip, 4 days was definitely not too long.
There is often a photographic upside to bad weather and in this case, that upside was snow available for inclusion in both the foreground and often the distant background of images.
Adorable baby mountain goats in snow works for me.
Bonus points are awarded for images having all of a wildlife subject's feet visible.
Very often subjects are in an environment that does not allow the feet to be completely visible (grass in a meadow for example).
This little kid (what a baby goat is called) was racing around and conveniently opted to run over this rock (it's what all kids do, right?).
I have a tendency to frame my wildlife images too tight and the base image used for this shot was vertically tighter than I liked.
Fortunately, I had another image in the burst sequence that permitted a vertical panorama to be created, giving my kid some breathing room.
While I would like the Canon EOS 5Ds R to have a higher frame rate for wildlife photography, the images it creates are simply awesome,
especially when a lens like the Canon EF 100-400mm f/4.5-5.6L IS II USM Lens is in front of it.
I lugged a 600mm f/4 with me for the duration of this trip but used it very infrequently due to extremely high winds at the over-14,000' (4,267m) elevation making subject framing too difficult.
That issue along with 400mm being often sufficient at the top of this mountain meant the 600 spent most of the week in the SUV.
The 100-400 allowed capture of environmental wildlife portraits as desired and that technique was definitely desirable at the top of this mountain.
A larger version of this image is available on Flickr.
I switched to using back button focusing about a year ago and now I never want to go back. [Sean]
From the Canon Austalia YouTube Channel:
Learn how to back button focus with this step-by-step video guide by Canon Collective Ambassador, Kass Brumley.
With this video guide, you will learn how back-button focus works, use cases and how to set it up on a Canon EOS 5D Mark IV and similar models.
These are the key steps to follow in order to set back-button focus:
Step 1: Disable Autofocussing from the Shutter Button - 1:53
Step 2: Select ‘Metering Start’ - 2:13
Step 3: Assign Your AF-ON Button - 2:33
Step 4: Select a Focussing Mode - 2:53
We appreciate your continuous patronage for supporting Tamron products.
In regards our new introduction, 17-28mm F/2.8 Di III RXD (Model A046), which is scheduled to be released on Thursday, July 25, 2019, we are receiving orders more than anticipated.
We regret to inform that production planned for the launch are falling short to fulfill all the inquiries received.
Please be informed that there is a chance not all inquiries can be fulfilled after the launch date.
We sincerely apologize for all the inconvenience that this may cause to our customers, including our stakeholders, as well.
It is anticipated that delivery to some customers who have already ordered the product might be made some time after the release date.
In addition, for those who are planning to place an order soon, because we deliver sequentially, it may take time for the product to be delivered.
We are making our every effort to deliver the products at the earliest possible stage.
Your understanding and patience will be greatly appreciated.
For those residing in the USA, Independence Day (aka, the 4th of July) is often celebrated with freinds, family, grilled food and fireworks.
With so many fireworks displays occurring this evening (either in a city center or in your own backyard), you may want to brush up on your fireworks photography techniques before the colorful bursts paint the night sky.