Sony Announcements (Page 6)

From Sony:

Tokyo, Japan — Sony Corporation today announced the upcoming release of the ECX339A OLED Microdisplay featuring UXGA (1600 x 1200 resolution), the highest in class for a 0.5-type. This product achieves the world's smallest pixel pitch of 6.3µm by leveraging Sony's OLED display technology and miniaturization technology, enabling a resolution 1.6x higher than the previous model*1. By employing a new drive circuit design that operates on half the voltage of the previous model*1, the new product achieves the same level of low-power operation as its predecessor but with much higher resolution. When paired with Sony's original driving system, a frame rate up to 240 fps is supported—double that of previous product.

OLED Microdisplays are widely used in digital camera electronic viewfinders (EVF) for their superior high contrast, high color gamut, and high-speed responsiveness. Sony, having achieved this high resolution and high frame rate, now offers even more realistic image display and accurate capture of subjects for use in high-end cameras that demand extremely high image quality.

Going forward, Sony expects this high-definition OLED Microdisplay to be employed in a diverse range of fields and applications such as AR (augmented reality) and VR (virtual reality) head-mounted displays.

From Sony Global:

Sony a7 III Highlights:

• Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
• Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities
• World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
• Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking
• 5-axis optical in-body image stabilisation with a 5.0 step[v] shutter speed advantage
• High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
• The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge
• Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the a7 III (model ILCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new a7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

Spectacular Full-frame Image Quality
The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop[ix] improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.

This new full-frame model can also output 14 bit RAW format[x] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.

Significant Advances in AF Speed and Performance
The innovative new a7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the a7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed a9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xix the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the a7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor[xi]. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

Speed to Capture Every Decisive Moment
The new a7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsiii with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xiii] function to allow the a7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High Quality 4Kvi Video
The new a7 III is an outstanding video camera as well, offering 4Kvi (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x[xiv] the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the a7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Upgraded Build, Design and Customisation
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the a9 and then again in the a7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per chargeviii, it offers the world’s longestvii battery life of any Mirrorless camera, as the new camera utilises Sony’s Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the a7 II.

The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant[xvi].

The a7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.

The a7 III model also comes with Sony’s new software suite “Imaging Edge”, which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10%[xvii] faster data transfer speed for remote shooting from PC (PC tether shooting) and approximately 65%[xviii] improvement in the response speed for RAW image editing. For more information, please visit Imaging Edge support page. www.sony.net/disoft/d/.

The camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Charger[xix], VG-C3EM Vertical Grip.

The new a7 III will ship in Europe in March, 2018 priced at approximately €2300 (body only) or €2500 in a kit with the SEL2870 lens.

B&H preorders for the Sony a7 III will begin Wed., February 28 at 11:00am Eastern Time.

[i]Approximate, effective
[ii] Sony test conditions for still images
[iii]In continuous “Hi+” mode. Max. fps depends on camera settings
[iv] Some distortion may occur with fast-moving subjects
[v] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[vi]A Class 10 or higher SDHC/SDXC memory card required for XAVC S movie recording, UHS speed class 3 or higher for 100 Mbps recording
[vii]Among non-reflex interchangeable lens digital camera equipped with auto focus functionas of February 2017, based on Sony research
[viii] CIPA standards. When using the LCD monitor. 610 images when using the viewfinder
[ix] Compared to the a7 II. Sony test conditions
[x] Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON
[xi] With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame
[xii] Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions
[xiii] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
[xiv] 24p recording. Approx. 1.6x at 30p
[xv] Connect to an HDR (HLG) compatible Sony TV via a USB cable to view HDR (HLG) movies
[xvi]Not guaranteed to be 100% dust and moisture proof
[xvii]The transfer speed has been measured with multiple images using a7R III, SuperSpeed USB (USB 3.1 Gen 1), and Uncompressed RAW ( L: 7952 x 5304)+JPEG Extra fine
[xviii]Measured with: CPU Intel® Core™ i7-6700 Processor 3.40GHz, Memory 8GB, OS Windows® 7 Professional, and Uncompressed RAW (a7R III L: 7952 x 5304)
[xix]Not supplied in the box

Feb 22, 2018 16:00 CET – Sony today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash. Addressing the needs of the increasing numbers of professional photographers switching to the Sony a system, the HVL-F60RM offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options.

The HVL-F60RM has a guide number of 60[i] and covers illumination angles from 20mm[ii] to 200mm,[iii] providing uniform wide-range zoom coverage without shading with continuous shooting up to 220v flashes. The use of heat resistant materials and the deployment of new advanced algorithms means that heat resistance has been increased by as much as 4x[iv] compared to the previous model, HVL-F60M.

Independent light output level (LEVEL -/+) buttons allow direct control of output or compensation, supporting an efficient workflow. A comprehensive display facilitates adjustments and flash output level confirmation, and also provides intuitive access to flash output settings for paired wireless flashes.

Functions can be freely assigned to the unit’s four-way controller, centre button, and control wheel for easy access when required. Furthermore, TTL flash output can be memorised and recalled in manual mode when needed for immediate use or use after minor adjustment. This is another feature that can simplify manual workflow and save time The dust and moisture resistant design[vi] of the HVL-F60RM allows flash shooting, even in challenging environments and a new optional Rain Guard[vii], product code FA-RG1, minimises ingress of water dripping into the flash and camera[viii]. Another example of the complete attention to detail that has gone into the design of the HVL-F60RM, is the metal foot of the Multi Interface Shoe connection which has been re-designed to minimise damage and increase reliability.

A pre-requisite for leading-edge studio set-ups, the wireless radio communication is non-directional so receiver flash units can be positioned anywhere up to approximately 30 metresiii away from the camera, even in situations where reflectors or other obstacles would interfere with optical communication. A HVL-F60RM mounted on a compatible camera[ix] functioning as transmitter can be paired with off-camera units functioning as receivers. Multiple flashesare supported with the user able to use up to 15 flash units, assigned in to up to 5 groups[x] or wireless flash control and the use of a pairing system effectively prevents interference from other electronic devices.

In addition to an auto white balance function that automatically adjusts for light colour in the scene being photographed, amber and green colour filters are supplied as standard and can be used to match or complement existing lighting in order to achieve natural white balance or create a specific atmosphere.

The new HVL-F60RM will be available in Europe in April, 2018 priced at approximately €700. The new FA-EBA1will be available in Europe in April, 2018 priced at approximately €300. The new FA-RG1will be available in Europe in April, 2018 priced at approximately €30.

B&H will carry the Sony HVL-F60RM Flash.

[i]200mm at ISO100 in metres
[ii]14mm with wide panel
[iii]35mm full-frame equivalent
[iv]Sony test conditions
[v] With Ni-MH batteries. Sony test conditions
[vi]Not guaranteed to be 100% dust and moisture proof
[vii]Not to completely protect against water ingress. When the camera is held in the portrait orientation or at a tilt for photographing, in particular, it may fail to protect against water ingress
[viii] With this unit attached, the camera may fail to record audio during video shooting, depending on the model. For the camera models to which this precaution applies, visit http://www.sony.net/acc/rg1/.
[ix]Refer to the Sony support page for camera compatibility information. http://www.sony.net/flash/f60rm/
[x]In the Group flash mode. Up to 3 groups in the TTL or Manual flash mode

From Sony:

Ultra-fast G Series CFast memory cards with up to 510MB/s write speed for photographers and videographers

ASIA PACIFIC, 28 November 2017 – Sony today announced the launch of a range of high performance CFast memory cards designed to meet the needs of professional photographers and videographers. The new G Series CFast responds to the ever increasing capabilities of high-end DSLR and 4K cinema-grade broadcast cameras, offering lightning-fast write speeds of up to 510MB/s and read speeds of up to 530MB/s1 . Joining an established range that includes Professional internal SSDs, XQD and SxS cards, as well as the world’s fastest SD card2 , the new CFast models strengthen Sony’s position as a leader in professional memory solutions.

Step up to industry-leading write speeds
Professional photographers demand faster speed for continuous burst shooting of higher resolution images like RAW. With up to 510MB/s write speed, far outperforming the capabilities of existing CFast cards, G Series supports high-speed burst shooting of high resolution RAW, maximizing the capability of high-end DSLR cameras like the Canon 1DX Mark 2.

Reliable 4K video recording with VPG130 support
As well as ultra-fast write speed, the new CFast cards support VPG1303 for reliable recording of Cinema-grade or high-bitrate 4K video. A minimum sustained write speed of 130MB/s is guaranteed, making the new media ideal for stable recording of professional grade 4K video such as Cinema RAW light mode with Canon C200 video cameras.

Super-fast read speed for ultra-effective workflow
Efficient workflow is essential for professional photographers and videographers working in challenging environments to tight deadlines. With a blazing fast read speed of 530MB/s, G Series CFast dramatically reduces the time it takes to transfer RAW files, long 4K video footage and high-resolution images to a PC.

Designed for strength and reliability
The new CFast cards have passed a variety of stringent drop, vibration, shock and rigidity tests, making them perfect for shooting in many different locations. They work reliably across a wide range of temperatures and are highly resistant to static. With a hard case and Sony File Rescue software4 included for recovering accidentally deleted photos such as RAW images and videos, professionals can shoot with confidence in the toughest conditions.

The new G Series CFast 2.0 memory cards will be available in 32GB (CAT-G32), 64GB (CATG64) and 128GB (CAT-G128) capacities in selected Asia Pacific countries in the 1 st quarter of 2018. Please check with the authorized dealers for pricing and availability.

From Sony EU:

Launching in Summer 2018

Oct 25, 2017 – 08:30 CEST – Sony today announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target launch date in Summer 2018.

The new lens will feature the incredible high-resolution and spectacular beautiful bokeh of Sony’s acclaimed line of flagship G Master series lenses, while also offering a far-reaching 400mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and wildlife photographers looking to capture all of the decisive moments with higher image quality.

Sony will continue to evolve their lens line-up in order to meet the demands of all types of photographers, videographers and multi-media creators, with many different offerings to maximise the power of the innovative a camera line-up.

Additional details and specifications on the new FE 400mm F2.8 GM OSS Super-Telephoto Lens will be released at a later date.

From Sony EU:

New E-mount FE 24-105mm F4 G OSS Standard Zoom Delivers Serious Still and Video Performance with Compact Design

Oct 25, 2017 – 08:30 CEST – Sony today announced the latest addition to its expanding full-frame E-mount lens line-up, the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).

The new full-frame lens covers the commonly used 24 to 105mm focal length range, delivering outstanding G Lens imaging performance with the most lightweight design in its class[i], maximising its versatility and usability. Therefore, the FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive line-up of E-mount cameras.

High Optical Performance and Outstanding Resolution
Sony’s new FE 24-105mm F4 G OSS lens delivers excellent corner-to-corner sharpness throughout the entirety of its zoom range, while also producing beautifully rendered ‘bokeh’ or background defocus at all focal lengths.

This high image quality is made possible thanks to its advanced optical design featuring four aspherical lens elements, two of which are high precision AA (advanced aspherical) lenses. There are also three strategically located ED (Extra-low Dispersion) glass elements that work in combination with the aforementioned aspherical lens elements to minimise chromatic aberration and ensure the ultimate resolution is captured.

The lens also has Sony’s original Nano AR coating to minimise flare and ghosting, and utilises a circular aperture to ensure it delivers high quality bokeh that is consistent for all Sony’s G series.

Compact, Lightweight Design and Shooting Flexibility
The new FE 24-105mm F4 G OSS lens weighs in at approximately 663 grams (23.4 oz), making it the lightest lens in its classi. When combined with one of Sony’s compact E-mount bodies, it gives photographers and videographers a far more mobile, manageable camera system that greatly increases their shooting flexibility.

In addition to the compact design and versatile 24-105mm focal length, the new lens has a minimum focus distance of 1.25ft, allowing for impressive close up detail. It also includes built-in optical image stabilisation to make it easier to produce sharp, blur-free images when shooting handheld.

Highly Advanced and Accurate AutoFocus
In order to keep up with fast-moving subjects, the new standard zoom lens features a DDSSM (Direct Drive SSM) system that is capable of rapid positioning of the lens’ focus groups with high accuracy and very minimal noise. This advanced system combined with a constant F4 aperture at all focal lengths makes the SEL24105G an excellent choice for both still and video shooting.

Further adding to its versatility, the new standard zoom lens also features a customisable focus hold button, a dust and moisture resistant design[ii] and a fluorine coating on the front element to help minimise dust, water, oil and other contaminants.

Pricing and Availability
The Sony SEL24105G Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately €1350.

B&H preorders for the FE 24-105mm F4 G OSS will begin 10:00am Eastern Time on Thursday, October 26.

[i]Compared to currently available full-frame 24-105mm F4 standard zoom lenses (October 25th, 2017, Sony research)
[ii]Not guaranteed to be 100% dust and moisture proof

From Sony EU: Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

• 35mm Full-Frame 42.4 MP[i] Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
• Continuous Shooting at up to 10 fps[ii] with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
• 399 phase-detection AF points covering 68%[iii] of image area, 425 contrast AF points and approximately 2 times more effective Eye AF[iv]
• 5-axis optical in-body image stabilization with a 5.5 step[v] shutter speed advantage
• High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning[vii]
• Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more
• Compact, Lightweight body at only 23 oz[viii]

Oct 25, 2017 – 08:30 CEST – Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the a7R III (model ILCE-7RM3).

A New Level of Image Quality
The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony’s new a7R III also features a new front-end LSI that effectively doubles[iv] the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop[ix] dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 stepv shutter speed advantage, the world’s highest[x] compensation performance for an image stabilisation system. There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fps[ii]
The innovative new a7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images[xi]. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting[xii], adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps[xiii] in live view mode with minimal lag in the viewfinder or LCD screen. These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters[xiv] including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xv] function to allow the a7R III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the a7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the a7R II. This advanced system delivers AF acquisition in about half the time as the a7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony’s A-mount lenses with an adapter.[xvi]

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses[xvii], an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly, flexible touch focus functionality and much more.

High Quality 4K for the Video Professionals
The new a7R III is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K[xviii] of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma)[xix] is available on the a7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion[xx] video files in Full HD resolution with AF tracking.

Build, Design and Customisation for Professionals
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well, as the new camera utilises Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the a7R II.

The a7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The Tru-Finder, also found in the acclaimed Sony a9 camera, utilises a ZEISS T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt. It also has a customisable frame rate, with options of either 50 fps or 100 fps[xxi] to best match the action. The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic technology that improves viewing in bright, outdoor conditions. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. “High” takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fine viewfinder and monitor displays for a more natural view.

The new camera also offers a multi-selector joystick that provides a fast, efficient way to shift focus points, as well as an ‘AF ON’ button to activate autofocus when shooting stills or movies.

The new a7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

New “Imaging Edge” Software Suite and Pixel Shift Multi Shooting Mode
New with the a7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.

Also making its debut on the versatile a7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilisation to create beautiful true-to-life, super-high resolution composite images. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP[xxii] of image data. These four images can be composited together and processed utilising the new “Imaging Edge” software suite. This ultimately results in a still image with overwhelming resolution and an unprecedented level of colour accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colours.

Pricing and Availability
The Sony a7R III Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately €3500. B&H preorders for the Sony a7R III will begin at 10:00am Eastern Time on Thursday, October 26.

[i]Approximately, effective
[ii]Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings
[iii]Approximately 68% of the image area in both the horizontal and vertical directions
[iv]Compared to the a7R II, according to Sony testing
[v]CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[vi]A Class 10 or higher SDHC/SDXC memory card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording
[vii]In Super 35mm mode.
[viii]Approximately
[ix]Sony test conditions for still images
[x]Among digital cameras with a full-frame image sensor. As of October 2017 press release, based on Sony research
[xi]“Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions.
[xii]Some distortion may occur with fast-moving subjects of if the camera is moved sideways rapidly
[xiii]“Hi” mode. Maximum fps will depend on camera setting.
[xiv] Not all menu parameters can be edited while data is being written to the memory card
[xv]Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
[xvi]With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
[xvii]With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
[xviii]15-megapixel
[xix]Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
[xx]Sound not recorded. Class 10 or higher SDHC/SDXC memory card required
[xxi]In PAL. 60fps or 120fps in NTSC
[xxii]Image size after compositing is approx. 42.4 million (7952 x 5304) pixels.

From Sony:

New 16-35mm F2.8 GM Completes the E-mount F2.8 G Master “trinity”; 12-24mm F4 G covers widest angle among all full-frame E-mount lenses

SAN DIEGO, May 17, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced two new additions to their growing lineup of full-frame E-mount lenses.

The new lenses include the FE 16-35mm F2.8 GM large aperture wide-angle zoom lens (model SEL1635GM) and the FE 12-24mm F4 G ultra wide-angle zoom lens (model SEL1224G). The FE 16-35mm F2.8 GM lens brings the incredible high-resolution and beautiful bokeh of Sony’s flagship G Master series to a wide 16-35mm focal length for exceptional landscapes, cityscapes, portraits and more, while the 12-24mm F4 G, Sony’s widest full-frame E-mount lens to date, offers a dynamic new perspective for all Sony E-mount shooters. In total, Sony’s full-frame E-mount lens lineup now covers from ultra-wide 12mm to super-telephoto 800mm (with teleconverter) focal length range.

New FE 16-35mm F2.8 GM Wide-Angle Zoom Lens

The new FE 16-35mm F2.8 GM wide-angle zoom joins the acclaimed FE 24-70mm F2.8 GM and FE 70-200mm F2.8 GM OSS to round out Sony’s lineup of F2.8 large aperture zoom lenses. Equipped with a variety of Sony’s most advanced lens technologies, it is the first wide-angle G Master model, making it ideal for an extensive variety of shooting situations - landscapes, architecture, close up portraits, sports, action and much more. It is also exceptionally lightweight and compact, maximizing portability and usability.

The new lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony’s original XA (extreme aspherical) elements that reduce aberration and delivers the ultimate resolution throughout the entire zoom and aperture range. The front XA element on the FE 16-35mm F2.8 GM is the largest XA element ever produced, ensuring optimum quality. Additionally, two ED (Extra-low-Dispersion) glass elements keep chromatic aberration to a minimum while maximizing resolution, and Sony’s original Nano AR coating suppresses internal reflections to ensure excellent image contrast and clarity.

The lens features a near circular aperture shape at all settings, and the combination of the aforementioned XA element with its 11 blade aperture design produces images with sharply focused subjects and beautifully defocused backgrounds or “bokeh”. It also has two DDSSMs (Direct Drive SSM) that compose a floating focusing system and ensure that AF acquisition is speedy and quiet, making it an ideal choice for shooting still images as well as movies.

The FE 16-35mm F2.8 GM is also dust and moisture resistant1, has a fluorine coating on the front lens that helps to both prevent dust or grease marks and remove them easily if they do become a trouble. There is also a customizable focus hold button and a hood release button.

New FE 12-24mm F4 G Ultra-Wide-Angle Zoom Lens

A uniquely designed ultra wide-angle zoom lens, the new FE 12-24mm F4 G lens produces outstanding image quality in a compact, lightweight design, weighing in at approximately 20 oz. Sony’s widest full-frame E-mount lens, it offers a dynamic perspective for landscape, architecture and interior photography, and is well-suited for both stills and video shooting.

The lens features an innovative optical design with four aspherical elements that ensure excellent corner to corner sharpness and resolution. Additionally, the lens has three ED glass elements and one Super ED glass element that minimize chromatic aberration throughout the entire image, and also includes Sony’s original Nano AR coating.

The new FE 12-24mm F4 G lens includes a DDSSM (Direct Drive SSM) for fast, quiet and precise AF performance, plus a customizable focus hold button and focus mode switch. It is also dust and moisture resistant1.

Pricing and Availability

The new FE 16-35mm F2.8 GM Wide-angle Zoom Lens will ship this August and will be sold for about $2,200 US and $3,000 CA. The new FE 12-24mm F4 G Ultra wide-angle Zoom Lens will ship this July sold for about $1,700 US and $2,300 CA.

B&H will carry the Sony FE 16-35mm f/2.8 GM and FE 12-24mm f/4 G lenses.

From Sony Europe:

Groundbreaking Full-frame Mirrorless Camera Delivers Unmatched Speed, Versatility and Usability

• World’s first[i] full-frame stacked CMOS sensor, 24.2 MP[ii] resolution
• Blackout-Free Continuous Shooting[iii] at up to 20fps[iv] for up to 241 RAW[v]/ 362 JPEG[vi] images
• Silent[vii], Vibration-free shooting at speeds up to 1/32,000 sec[viii]
• 693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second
• Extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life
• 5-axis in-body image stabilisation with a 5.0 step[ix]shutter speed advantage

Sony today introduced its new revolutionary digital camera, the a9 (model ILCE-9).

The most technologically advanced, innovative digital camera that Sony has ever created, the new a9 offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting[iii] at up to 20fps[iv], 60 AF/AE tracking calculations per second,[x] a maximum shutter speed of up to 1/32,000 second[viii] and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS™ CMOS sensor - the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras[xi]. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximizes overall performance.

This industry-leading speed and innovative silent shooting[vii] is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.

The new a9 also features a vibration free, fully electronic, completely silent anti-distortion shutter[vii] with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there are i a wide variety of new settings, controls and customisability options that are essential for working professionals.

A New Standard of Speed and Focusing Accuracy

Critical to the record-breaking speed of the new a9 is the combination of the new stacked 24.2 MPii Exmor RS image sensor, new BIONZ X processor and front end LSI.

The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fpsiv with continuous AF/AE tracking for up to 362 JPEG[vi] or 241 RAW[v] images.

The camera’s innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per secondx, regardless of shutter release and frame capture. Further, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout[xii], giving the user a seamless live view of their subject at all times. This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and “in the moment” advantages that not even the finest optical viewfinders can match, and is available in all still image modes[xiii] including high speed 20 fpsiv continuous shooting.

With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system – pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF – achieves approximately 25% faster performance when compared with a7R II, ensuring all fast-moving subjects are captured.

Professional Capabilities in a Compact Body

Sony’s new full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style.

The a9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder Sony has ever incorporated in an a camera, features an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding. The EVF also utilises a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.

This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the a7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customisable, with options to set it for 60 fps or 120 fps[xiii] to best match the action.

The a9 is equipped with an innovative 5-axis image stabilisation system that provides a shutter speed advantage of 5.0 stepsix, ensuring the full power of the new sensor can be realised, even in challenging lighting. With a simple half press of the shutter button, the effect of the image stabilisation can be monitored in the viewfinder or on the LCD screen, allowing framing and focus to be accurately checked and continually monitored.

The a9 also offers an Ethernet port (wired LAN terminal), allowing convenient transfer of still image files to a specified FTP server at high speeds, making it an ideal choice for studio photography, high-profile news and sporting events and more. In addition, there is a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync.

New Features for Fast Operation

Sony’s new a9 has several new and updated focus functions that support faster, easier focusing in a variety of situations. The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. The new model also offers touch focusing on the rear LCD screen for easy selection of, and shifting focus towards a desired focus point or subject.

New for Sony E-mount cameras, the a9 includes the addition of separate drive mode and focus mode dials, plus a new “AF ON” button that can be pressed to activate autofocus directly when shooting still images or movies.

Additional new capabilities include the “AF Area Registration”, which allows frequently used focus areas to be memorised and recalled via custom button assignments. There is also the ability to assign specific settings (exposure, shutter speed, drive mode, etc) to a custom button to be instantly recalled when needed. The camera can memorise and automatically recall the last focus point used in a vertical or horizontal orientation, instantly switching back to it when that specific orientation is used again.

For enhanced customisation, a “My Menu” feature is available, allowing up to 30 menu items to be registered in a custom menu for instant recall when needed.

Double Battery Life, Double Memory

The innovative a9 camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.

Based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.

High Sensitivity and Wide Dynamic Range

The unique design of the a9 image sensor represents the pinnacle of Sony device technology. The 24.2 MP[ii] full-frame stacked CMOS sensor is back-illuminated, allowing it to capture maximum light and produce outstanding, true-to-life image quality. The sensor also enables the diverse ISO range of 100 – 51200, expandable to 50 – 204800[xiv] , ensuring optimum image quality with minimum noise at all settings.

The enhanced BIONZ X processor plays a large part in image quality as well, as it helps to minimise noise in the higher sensitivity range while also reducing the need to limit ISO sensitivity in situations where the highest quality image is required.

The new a9 also supports uncompressed 14-bit RAW, ensuring users can get the most out of the wide dynamic range of the sensor.

4K Video Capture

The new a9 is a very capable video camera as it offers 4K (3840x2160p) video recording across the full width of the full-frame image sensor[xv]. When shooting in this format, the camera uses full pixel readout without pixel binning to collect 6K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth. Recording is also available in the popular Super 35mm size.

Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.[xvi]

New Accessories

Sony has released a variety of new accessories to compliment the new a9, including:

• NP-FZ100 Rechargeable Battery: High-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. Supports InfoLITHIUM® technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.
• VG-C3EM Vertical Grip: Provides same operation, handling and design as a9, doubles battery life and allows USB battery-charging via the camera body.
• NPA-MQZ1K Multi-Battery Adaptor Kit: External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.
• GP-X1EM Grip Extension: Grip extender with same look, feel and design as a9. Enables more solid hold on camera.
• FDA-EP18 Eyepiece Cup: Eye piece cup with locking mechanism
• BC-QZ1 Battery Charger: Quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.
• PCK-LG1 Screen Protect Glass Sheet: Hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen

Pricing and Availability

The a9 interchangeable lens camera will start shipping in Europe from June 2017 priced at approximately €5,300.00 / $4,499.00 USD.

B&H will begin accepting Sony a9 preorders at 10am on Friday, April 21.

[i] As of April 19th, 2017
[ii] Approximate effective megapixels
[iii] Electronic shutter mode. At apertures smaller than F11 (F-numbers higher than F11), focus will not track the subject and focus points will be fixed from the first frame. Display updating will be slower at slow shutter speeds.
[iv] “Hi” continuous shooting mode. The maximum frame rate will depend on the shooting mode and lens used. Visit Sony’s support web page for lens compatibility information.
[v] “Hi” continuous shooting mode, compressed RAW, UHS-II memory card. Sony tests.
[vi] “Hi” continuous shooting mode, UHS-II memory card. Sony tests.
[vii] Silent shooting is possible when Shutter Type is set to “Electronic” and Audio signals is set to “Off.”
[viii] 1/32000 shutter speed is available only in the S and M modes. The highest shutter speed in all other modes is 1/16000.
[ix] CIPA standards. Pitch/yaw stabilisation only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[x] At shutter speeds higher than 1/125 sec, smooth and blackout-free live view images are shown in EVF
[xi] Compared to the front-illuminated CMOS image sensor in the a7 II.
[xii] Display updating will be slower at slow shutter speeds.
[xiii] When the auto or electronic shutter mode is selected the viewfinder frame rate is fixed at 60 fps during continuous shooting.
[xiv] Still images, mechanical shutter: ISO 100 - 51200 expandable to ISO 50 - 204800.
Still images, electronic shutter: ISO 100 - 25600 expandable to ISO 50 - 25600.
Movie recording: ISO 100 - 51200 expandable to ISO 100 - 102400.
[xv] In full-frame shooting, the angle of view will be narrower under the following conditions: - When [File Format] is set to [XAVC S 4K] and [Record Setting] is set to [30p]. Class 10 or higher SDHC/SDXC memory card required for XAVC S format movie recording. UHS Speed Class U3 required for 100Mbps or higher recording
[xvi] Sound not recorded. Class 10 or higher SDHC/SDXC memory card required.

From Sony Europe:

New Full-frame 85mm F1.8 Mid-telephoto prime lens and Compact Radio-Controlled Flash also announced

Sony today introduced two new lenses for their popular line of E-mount interchangeable lens cameras.

Sony’s new lenses include one of their flagship G Master Series – an FE 100mm F2.8[i] STF GM OSS mid- telephoto prime lens (model SEL100F28GM) built to deliver breath taking bokeh with a unique STF (Smooth Trans Focus) design, and a new compact, lightweight FE 85mm F1.8 mid-telephoto prime lens (model SEL85F18) that is a welcome addition to the bag of any hobbyist or enthusiast photographer looking to create amazing portraits.

Sony also introduced a new powerful, compact flash (model HVL-F45RM) with radio-controlled wireless communication that is ideal for professional shooting with Sony’s line-up of a7 full-frame cameras.

FE 100mm F2.8 STF GM OSS Telephoto Prime Lens

A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased throughout Sony’s entire line-up of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.

These impressive defocus capabilities are made possible by the lens’ advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. Similar to a neutral density filter that increases in density towards the edges, the apodization element creates beautiful transitions of in-focus to out-of-focus areas within an image, making for exceptionally soft, smooth bokeh that adds depth and dimensionality. This allows the subjects to stand out against beautifully defocused elements in both the foreground and background, producing an image that is naturally pleasing to the eye. The design of the lens also ensures that vignetting is kept to an absolute minimum, ensuring optimum image quality.

Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF[ii], and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance. The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot image stabilisation, a customisable focus hold button, AF/MF switch, aperture ring and is also dust and moisture resistant.[iii]

FE 85mm F1.8 Telephoto Prime Lens

The new SEL85F18 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to an APS-C or full-frame camera for the first time. With its wide F1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.

The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customised and assigned together with functions in the camera body like the popular Eye-AF feature. There is a smooth, responsive focus ring and AF/MF switch and the lens is also dust and moisture resistant.iii

New Compact Radio-controlled Flash

Sony’s new HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1.

The new flash, which is designed to complement the compact bodies of Sony’s E-mount camera line-up including full-frame a7 models, produces a maximum lighting output as expansive as GN45[iv]. This ensures sufficient illumination even when shooting with bounce lighting or high-speed-sync (HSS) flash. The radio capabilities of the HVL-F45RM allow it to be used as a transmitter or a receiver at up to 30m (approx. 98 feet[v]), making it an ideal fit for creative lighting with multiple flashes. Additionally, unlike optical flash systems, radio-control flashes do not require a direct line-of-sight between components to function properly, while also minimising any impact that bright sunlight has on signal transmission and control.

The HVL-F45RM flash has an impressive battery life of up to 210 bursts, and can tilt up to 150o vertically, a complete 360o horizontally and up to 8o downward to maximise versatility. Usability has been maximised with a new large, bright and highly visible LCD display, an LED light, dust and moisture resistant design3 and a revamped menu system that mimics those of Sony’s newest camera systems.

Pricing and Availability

The new lenses and flashwill start shipping in March 2017. The SEL100F28GM will be priced at approximately €2,000, the SEL85F18 will be priced at approximately €650 and the HVL-F45RM will be priced at approximately €480.

B&H will carry the Sony FE 100mm F2.8 STF G Master, FE 85mm F1.8 & HVL-F45RM Flash.