Sony Announcements (Page 3)

From Sony Japan (translated):

Dear customers,

Notice and apology for postponement of release of "FE PZ 16-35mm F4 G (SELP1635G)" lens for digital single-lens camera a E mount

Thank you for your continued patronage of Sony products.

At the time of the press announcement on March 22, 2022 (Tuesday), the release date was set to "April 28, 2022 (Thursday)". Digital single-lens camera a E mount lens "FE PZ 16-35mm" Regarding "F4 G", we have decided to postpone the release due to the impact of global distribution delays. The new release date is scheduled for the summer of 2022, but we will announce it as soon as it is confirmed.

We sincerely apologize for the inconvenience caused to customers who are looking forward to the release as it is just before the release. We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[Target product]

Digital single-lens camera a E mount lens "FE PZ 16-35mm F4 G"

[Release date]

At the time of announcement on March 22, 2022 (Tuesday): Released on April 28, 2022 (Thursday) – Scheduled to be released in the summer of 2022

[Acceptance of product orders]

After this announcement, we have decided to suspend the acceptance of orders from our distributors and the acceptance of orders from customers at the Sony store.

* The release date and resumption of order acceptance will be announced on the product information page as soon as it is confirmed.

B&H is indicating June 24th is the estimated ship date.

Order the Sony FE PZ 16-35mm F4 G Lens from B&H | Adorama | Amazon | WEX

From Sony:

Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™

Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation

SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators.

Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightest[i] full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control.

“The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.”

Evolved Image Quality for Photos and Videos

The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration.

The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images.

A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact.

High-Performance Autofocus

The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode.

Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus.

Advanced Features for Video Including a New Power Zoom Function

Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording.

For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv].

As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v].

Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video.

Superior Mobility, Control and Reliability

World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling.

Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor.

More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control.

As the world’s lightest[i] F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of f72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use.

Pricing and Availability

The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE PZ 16-35mm F4 G Lens from B&H | Adorama | WEX

A product video on the new FE PZ 16-35MM F4 G:

Notes

[i] Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode.

[ii] 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels.

[iii] Compatibility info at: https://www.sony.net/dics/breathing/

Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

[iv] Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details.

[v] Zoom operation depends on the body used. Refer to the help guide for details.

[vi] Not guaranteed to be 100% dust and moisture proof.

It is great to see imaging sensor technology moving forward. Jump to 5:44 to see and read about the 2-layer transistor pixel stacked CMOS imaging sensor under development:

From Sony:

Sony Electronics’ is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America

2021 Marks the 8th Consecutive Year that Sony Holds the #1 Share in Full-Frame Mirrorless

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[i] and full-frame mirrorless camera brand in 2021[ii]. This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless cameras[i]. And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iii] as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[iv]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[v].

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

Footnotes

[i] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[ii]Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iii] Source: Sony Internal Research, U.S., Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

[iv] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera Family, Based on Units, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

[v] Source: The NPD Group/Weekly Retail Tracking Service, U.S., Detachable Lens Camera, Digital Lens Type: Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan 2018-Dec 2021.

From Sony:

A new update to the latest version of the Visual Story app is now available for iOS (click HERE to download) and Android (click HERE to download). In addition to an overall improved user experience, the update Version 2.2 will include the following enhancements:

• iOS and Android versions of the Visual Story app will now be the same.
• Both iOS and Android versions will be able to upload videos to Live Gallery.
• Both iOS and Android versions will be able to upload video via USB direct, SD card and from the phone gallery/library.
• Improved Live Gallery and Story Gallery experience with added SNS links for sharing.

Visual Story on iOS is available to download for free HERE.

Visual Story on Android is available to download for free HERE.

Learn more about Visual Story here.

From Sony Electronics Inc.:

The Canadian Press Makes Sony Electronics its Exclusive Provider for Imaging Products

Canada’s Largest News Organization will outfit all journalists with Sony cameras and lenses

TORONTO, CANADA – January 31, 2022 – Sony Electronics, a global imaging leader, and The Canadian Press, Canada’s trusted national news agency, announced today that Sony would be the exclusive imaging products provider for the media company.

With more than 180 journalists, The Canadian Press produces real-time, bilingual multimedia news published by major digital, broadcast and print media. The switch to Sony will mean the photojournalists and videographers at The Canadian Press will use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to quickly capture hundreds of powerful editorial photos and videos every day, ranging from large-scale global sporting events to local Canadian news, politics and lifestyle content.

“We are honored to announce this collaboration with The Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada,” said Mark Saddleton, Sony Canada Country Head and Director of Sales. “The journalists at The Canadian Press have a front row seat for Canada’s biggest events across politics, sports and entertainment and we are delighted to support their visual storytelling.”

“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”

“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations, and extreme weather conditions, without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and heads up the planning and packaging department. “Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes, but more importantly, that Sony is responsive to our feedback.”

“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time “They understood the ongoing training and support was as critical as the technology. We’re thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”

The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution planned throughout early 2022.

Bad news regarding the chip shortage from Sony Marketing Inc. (translated):

Dear customers,

Notice and apology regarding temporary suspension of orders for digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

Therefore, we will suspend the acceptance of orders from our distributors and customers at the Sony store as follows for specific models with tight supply.

In addition, we will inform you as follows because there is a change in the supply status of some products that are subject to suspension of order acceptance.

Suspension of order acceptance We will consider resuming order acceptance of the target product while observing the status of parts supply, and will separately inform you on the product information page.

We sincerely apologize for any inconvenience caused to our customers.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

Record

From Sony Japan (translated):

Notice regarding supply of full-size mirrorless interchangeable-lens camera "a7 IV" (ILCE-7M4)

Thank you for your continued patronage of Sony products.

We have received orders for the digital single-lens camera "a7 IV" (ILCE-7M4), which we started accepting orders from December 7, 2021, far exceeding our expectations, and it will take time to deliver the product.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

 
Order the Sony a7R IV from B&H, Adorama, and Amazon.

From Sony (translated):

Dear customers

Notice and apology regarding temporary suspension of orders for digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

Therefore, we will suspend the acceptance of orders from our distributors and customers at the Sony store as follows for specific models with tight supply.

Regarding the resumption of order acceptance, we will consider it while observing the status of parts supply, and will inform you separately on the product information page.

We sincerely apologize for any inconvenience caused to our customers.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[About the model that has stopped accepting orders]

After December 3, 2021, we will suspend the acceptance of orders from our distributors and customers' orders at the Sony store.

Digital single-lens camera: VLOGCAM ZV-E10 series

[Click here for information on past product supply "Products subject to suspension of order acceptance"]

· Digital single-lens camera: a7 II series / a6400 series / a6100 body (black)

· Shotgun microphone: ECM-B1M

· Professional camcorder: PXW-Z190

· Digital video camera Handycam "HDR-CX680"

· Tripod "VCT-P300", Multipod "VCT-MP1"

 
Some of the above-listed products are still in stock at B&H.

From Sony:

Sony Electronics’ Airpeak S1 Professional Drone Now Available to Order

World’s Smallest Alpha Mirrorless Camera-Ready Professional Drone Will Ship on December 24, 2021

SAN DIEGO, CA – December 1, 2021 – Sony Electronics Inc. today announced the availability timing of the company’s first-ever professional drone, "Airpeak S1." The introductory model in the new Airpeak line, the S1 is the world's smallest drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha camera, opening up a new world of creative possibilities for cinematographers and other visual storytelling professionals[i]. Pre-sale opens today, December 1, 2021, with an expected customer ship date of December 24, 2021.

Introduced to the public for the first time earlier this year, Airpeak S1 drone is designed for the professional user, and is compatible with a wide range of Sony’s camera bodies including the Alpha 1, Alpha 7S series, the Alpha 7R series, the Alpha 9 series, FX3 and others. It leverages proprietary technology and delivers for smooth maneuverability at high speeds with highly stable wind resistance, enabling high-quality aerial images and video content.

“We’re excited to now make the new Airpeak S1 drone available for purchase, and for the amazing set of possibilities this drone opens for cinematographers,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The drone’s compact size, new software features and advanced imaging, sensing, AI and robotics reflect the high quality the industry respects Sony for, and enables content creators and commercial professionals to capture images and video not possible before.”

The drone includes “Airpeak Flight”[ii] iOS®-based application which integrates and monitors all hardware related to the drone, giving the operator real-time status display and updates on screen. "Airpeak Base"ii web application is also available, allowing the operator to manage the equipment, create advanced flight plans, run the same pattern repeatedly, and fully manage and troubleshoot flight logs. For multiple operators, Airpeak S1 also includes a dual operation mode so one user can operate the drone as another operates the gimbal and camera, while each can monitor the content being recorded.

An optional cloud service, “Airpeak Plus”ii is available by paid subscription and provides additional data storage, advanced geofencing options, and import/export of flight logs.

Airpeak S1 suggested retail price is around $9,000.00 and will ship with two (2) pairs of propellers, a remote controller, two (2) batteries and a battery charger. A third-party gimbal made specifically for Airpeak S1 will be sold separately. Pricing for Airpeak S1 accessories can be found https://electronics.sony.com/more/c/airpeak. The optional “Airpeak Plus” subscription service will retail for around $300.00 for a 12-month period, with the optional “Protect Plan” coverage also available.

For more information, please visit: https://electronics.sony.com/airpeak

With this Airpeak news, Sony Group Corporation expands the possibilities for professional creators, enables unprecedented visual expression and drives a sense of Kando. In addition to empowering video creators, Sony will promote co-creation activities for industry professionals[iii] in a wide range of fields such as system integrators and industrial partners to explore the benefits of drone uses.

Exclusive stories and exciting new content shot with the new Airpeak S1 and Sony's other imaging products can be found at www.alphauniverse.com and www.sonycine.com, sites created to educate and inspire fans and customers of Sony a - Alpha brand and Sony’s Cinema Line.

Airpeak S1 is made in Japan. Airpeak is a trademark of Sony Group Corporation.

Orders

Order your Sony Airpeak S1 Professional Drone from B&H.

Learn more at B&H Explora.

Notes

[i] Operating a drone in the United States is subject to federal law and regulations. State and local ordinances may also apply to certain operations. When operating an aircraft, it is the remote pilot/operator's responsibility to always comply with applicable laws, regulations, and ordinances.

[ii] Network services, content, and operating system and software are subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[iii] Those who use drones to provide products and services to customers. If you register as a professional supporter, you will receive emails about events sponsored by Sony, opportunities to experience aircraft flight, and the latest product information.

From Sony:

Sony Electronics Becomes Camera Provider for USA TODAY NETWORK

Gannett to equip Journalists from USA TODAY and more than 250 additional outlets with Sony Imaging products

November 17, 2021 – SAN DIEGO, CA - Sony Electronics Inc. a global imaging leader, and Gannett Co, Inc., operator of USA TODAY NETWORK spanning more than 250 national and local media outlets including USA TODAY, have today announced that Sony will become the imaging products provider for Gannett’s photographers and video journalists.

The award-winning news organization will provide its team access to a wide variety of Sony’s imaging products highlighted by the Sony Alpha 1and FX Cinema Line cameras and G Master™ line of interchangeable lenses. The rollout of Sony imaging kits for Gannett will begin immediately in select markets.

Gannett’s Pulitzer-Prize winning content touches the lives of more than 150 million people each day. Their photo and video journalism team features more than 500 professionals covering more than 10,000 events annually, producing nearly two million edited images and thousands of original videos each year.

“Storytelling through images has been a large part of our organization throughout national and local coverage, and through our sports content,” said Bruce Odle, President of Imagn, Gannett’s in-house photo agency and sports image wire service. “We are excited to bring Sony’s innovative equipment to our journalists to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA TODAY NETWORK.”

In addition to product delivery, Sony will be supporting Gannett with extensive product service offerings, while also providing direct, on-site support for photo and video journalists at many key industry events.

“We are extremely pleased to be able to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, Vice President of Imaging Products and Solutions Americas at Sony Electronics. “Gannett’s USA TODAY NETWORK is an innovative and venerable news brand, preserving local journalism and reinventing national news. We are honored that they have chosen to equip their talented visual journalists with Sony imaging products, and are confident it will allow them to capture, communicate and share stories in ways they never have before.”

Get your Sony gear at B&H.

From Sony:

Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System

San Diego, CA – October 21, 2021 - Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish.

“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers. This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.”

Alpha 7 IV: Innovation Never Ends

The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[i] materials and less plastic.

Outstanding Image Quality

Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance

The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[ii] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology

The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras. This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[iii] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[iv] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model

The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[v] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[vi] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[vii].

Enhanced Workflow Capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging EdgeMobile™ application[viii] is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.[ix]

Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone[x]. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

Finally, Sony plans to offer a new cloud service next year, “AI Video Editing Studio”, for automated editing with AI technology. To allow creators to focus on more creative tasks, “AI Video Editing Studio” automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI.

Designed with the Environment in Mind

In line with Sony’s environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.

HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System

The HVL-F60RM2 with GN 60 and 20-200mm[xi] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash.

Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second[xii] for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM[xiii].

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting[xiv] and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

• Flash parameters controlled directly from the menu of a compatible camera[xv]
• Flash control linked to camera face detection[xv]
• Automatic correction of white balance based on the color temperature information from the flash

Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant[xvi]. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce,” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility.

Visual Story is now Supported on Android

“Visual Story” is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies[xvii] to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers.

When using the Alpha 7 IV, “Shot Mark” is also supported by Visual Story on iOS Version 2.1.

Visual Story on iOS is available to download for free HERE

Visual Story on Android is available to download for free HERE

Pricing and Availability

The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time.

A kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD.

The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Get the Sony a7R IV from B&H, Adorama and Amazon.

A product video on the new Alpha 7 IV can be viewed here.

Notes

[i] This product packaging is recyclable only in the communities that have appropriate recycling programs.

[ii] Up to 10 fps in continuous “Hi+” mode, or up to 8 fps in continuous “Hi” mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests.

[iii] Not available when using the SELP1650, SEL18200LE or A-mount lenses.

[iv] Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here.

[v] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off. Still-image mode.

[vi] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps.

[vii] Not guaranteed to be 100% dust and moisture proof.

[viii] Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi. See Imaging Edge terms and conditions/privacy policy for details.

[ix] Supported in Catalyst version 2021.1 or later.

[x] PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.

[xi] 35mm full-frame equivalent.

[xii] 1/32 flash output level using Ni-MH batteries

[xiii] When using Ni-MH batteries. Sony tests

[xiv] Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32.

[xv] Visit Sony support webpage for functional compatibility information.

[xvi] Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached.

[xvii] Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.

From Sony:

New product announcement on October 21st 2021

Be ready for the announcement of the new Alpha. October 21st, 10:00 EDT / 15:00 BST / 22:00 SGT

Watch the annoucnement here:

From Sony:

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony’s Newest G Master Lens Features Superb Resolution and Bokeh with Next-generation AF Performance in the World’s Lightestⁱ Large-aperture Telephoto Zoom Lens

• Constant aperture F2.8 70-200mm telephoto zoom
• Fast, precise quiet AF (autofocus) and continuous AF tracking capabilities
• Advanced features for video creators
• World’s lightestⁱ 70-200mm large-aperture telephoto zoom lens, approximately 29% lighter than the previous model
• Up to approximately four timesⁱⁱ faster AF, with focus tracking while zooming improved by approximately 30% when compared to the previous modelⁱⁱ
• Professional-level control and reliability

SAN DIEGO, CA – October 13, 2021 – Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightestⁱ F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

New Levels of Performance

The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens’ advanced optical design including an XA element thoroughly suppresses the unwanted ‘onion ring’ effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony’s high-performance 1.4x or 2.0x teleconverterⁱⁱⁱ to extend the lens’ focal length to 400mm^iv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

Industry-leading Autofocus

The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with. The new lens uses four Sony-original XD (extreme dynamic) Linear Motors for extraordinary fast and precise AF, making it up to approximately four times fasterⁱⁱ and with focus tracking improved by 30% when compared to the previous modelⁱⁱ. When paired with Sony’s flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps^v. Superb AF tracking is also available even when using a teleconverter. For video, the FE 70-200mm F2.8 GM OSS II offers smooth and quiet AF to reliably lock in focus and track fast-moving subjects, even while zooming, so the user can leave the focusing to the camera.

Advanced Features for Video

With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 70-200mm F2.8 GM OSS II is a perfect choice for video. The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.

For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch. Additionally, Sony’s Linear Response MF ensures responsive, low-lag manual focus control. The supplied lens hood also features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creative flexibility.

Designed for Professionals

The FE 70-200mm F2.8 GM OSS II is the world’s lightestⁱ F2.8 telephoto zoom lens and is approximately 29% lighterthan the previous model, weighing just under 37 oz (1,045g). In addition to its light weight, the FE 70-200mm F2.8 GM OSS II was designed for professionals to offer an ideal balance without front-heaviness, ensuring that the lens’ center of gravity falls directly above the tripod mount. It also features internal zoom to keep the center of gravity constant.

The FE 70-200mm F2.8 GM OSS II has been specifically designed for professionals based on their direct feedback. The new lens includes focus functions to support the user’s professional needs such as Full-time DMF, natural and linear manual focus response, and a focus-range limiter switch. The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons that are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation, and nearly any angle.

The FE 70-200mm F2.8 GM OSS II features both a click ON/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent aperture control when shooting movies. In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3^vi for moving subjects.

Based on feedback from professionals, the FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments. It features dust and moisture resistance^vii, equal to the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS. The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that may become attached to the lens surface.

Pricing and Availability

The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD.

Orders

Order the Sony FE 70-200mm F2.8 GM OSS II Lens from B&H | Adorama | WEX.

Video

Notes

[i] As of the October 2021 product announcement, compared to full-frame F2.8 70-200mm telephoto zoom lenses that support autofocus. Sony survey.

[ii] When attached to the Alpha 1, compared to SEL70200GM. Sony test conditions.

[iii] Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.

[iv] 2.0x teleconverter can realize 400mm focal length. 1.4x teleconverter can realize 280mm focal length.

[v] Sony test conditions.

[vi] A software update may be required. See Sony’s support page on the web for camera compatibility info.

[vii] Not guaranteed to be 100% dust and moisture proof.

Sony Lens Family

Note the "etc." (translated) adding vagueness to the lens list.

From Sony:

Notice and apology regarding the supply of digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

This has affected the production of some products and may take some time to deliver.

We sincerely apologize for any inconvenience caused to customers who are looking forward to the product.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[Main products that take time to deliver]

Digital single-lens camera: a7S III / a7 II series / a6400 series / a6100 series / ZV-E10 series

Digital single-lens camera Interchangeable lens: SEL20F18G / SEL50F18F / SEL50M28 / SELP18105 etc.

Professional camcorder: PXW-Z190

 
If there is something you want, don't wait to order it.

From Sony:

Sony Electronics’ “Visual Story™” Version 2.0 App Adds Compatibility with Video Content

Updated Visual Story App Version 2.0 Now Supports Video in the Story Gallery and Offers Improved Connectivity and Usability for Professional Event Photographers and Videographers

Learn more here.

Sony Electronics Introduces the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators

The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators

SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators.

At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus”[i] that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting”[ii] mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

“With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.”

The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g[iii]) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.

In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch.

The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p)[iv]. Electronic image stabilization with Active Mode[v] is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.

Sony Vlog Challenge Contest

Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 – September 27, 2021 and is open to video creators in the U.S. (excl. terr.) and Canada (excl. Quebec). See contest official rules here*.

Creative Versatility

An Interchangeable Lens Camera for Expanded Creative Expression

The ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.

Advanced Autofocus

Sony’s industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video[vi] with Real-time Tracking[vii] that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences.

Additionally, the ZV-E10’s Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another – almost anywhere in the frame. This is available in both still and video modes.

High Quality Audio

Sony’s leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

Putting the Subject First

When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject’s face is not over or under exposed. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject’s face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.

Cutting-Edge Video Features

• Internal 4K movie recording through full pixel readout without pixel binning[viii]
• High bit rate XAVC S™ codec[ix] at 100Mbps when recording 4K
• Slow & Quick Motion[x]
• High-speed full HD recording at 120 fps[xi]
• Interval Shooting[xii] for stunning time-lapse videos[xiii]
• Hybrid Log-Gamma (HDR) [xiv] / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

Designed for Video Creators

Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera.

A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility.

The ZV-E10 features long battery performance with enough power to capture up to 125 minutes[xv] or 440 images[xvi] on a full charge so the user can record for long periods without worry. When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode[xvii] by closing it and instantly turn the camera on by opening the panel.

Stay Connected

Livestreaming

The ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone[xviii] for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.

Easy File Data and Transfers

Using Sony’s Imaging Edge Mobile app[xix], users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF[xx].

Pricing and Availability

The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available in the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha brand.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

(US) – ZV-E10
(CA) – ZV-E10

More Information

For more information on the ZV-E10 visit the Alpha Universe website ZV-E10 page.

More information on the Sony Vlog Challenge Contest can be found HERE.

* NO PURCHASE OR PAYMENT NECESSARY. “Sony Vlog Challenge Contest”. Open to legal residents of U.S. / D.C. (excluding territories) and Canada (excluding Quebec), 18+ (19+AL, NE,) at time of entry. 07/07/21-09/07/21. See Official Rules, including prizes, entry instructions, and odds of winning at https://www.sony.net/united/sonyvlogchallenge/northamerica/en. Void in P.R., Quebec and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127.

Orders

Order the Sony ZV-E10 from B&H and Adorama.

Videos

Notes

[i] Background Defocus is the name of the function assigned by default to the C1 button. Aperture values in Bokeh Switch Defocus / Clear are as follows. Movies: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F8-11, controlled automatically between F8 and F11 according to the environment. Stills: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F11. F values are not displayed in either Movies or Stills. The menu item associated with the Bokeh Switch is named “Background Defocus”.

[ii] When Product Showcase Setting is activated image stabilization on this model it remains on.

[iii] With battery and memory card included.

[iv] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps.

[v] Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q

[vi] Real-time Eye AF for animals is not available in movie shooting.

[vii] Tracking” in the menu.

[viii] When recording at 24p. With image stabilization Off/Standard Mode.

[ix] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps

[x] Sound recording is not possible. A Class 10 or above SDHC/SDXC card is required.

[xi] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording. Frame rates are 1-120fps (NTSC) or 1-100fps (PAL).

[xii] Wi-Fi is not operational during interval shooting

[xiii] Time-lapse movie creation is possible on a PC

[xiv] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) movies

[xv] Continuous recording time for movies. Actual performance varies based on settings, environmental conditions, and usage.

[xvi] CIPA standards.

[xvii] On this model, whatever the screen orientation (inward or outward facing), the user can shoot as soon as they open the screen.

[xviii] Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia 1 II and Xperia 5 II (latest firmware required) for Android™ 11 or later (As of May 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.

[xix] Imaging Edge Mobile version 7.5.1 or later is required. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[xx] “Power off connection” in the camera’s smartphone settings must be turned ON, and the camera and smartphone must be paired via Bluetooth.

From Sony Electronics

Sony Electronics Announces New Airpeak S1 Professional Drone

Sony’s First Professional Drone is World’s Smallest that can be Equipped with Alpha Mirrorless Camera, Boasts High Speed and Stable Flight Performance

SAN DIEGO, CA – June 9, 2021 – Sony Electronics Inc. today announced their first-ever professional drone, the "Airpeak S1"[i]. An introductory model in the new Airpeak line, the S1 is the world's smallest[ii] drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha camera, opening up a new world of creative possibilities.

The new drone utilizes a proprietary motor, propeller, control system and sensing technology, allowing it to fly at extremely high speeds with very stable wind resistance. Additionally, the Airpeak S1 features an advanced remote controller that can support the production of high-quality aerial images and freely control the aircraft. It also includes obstacle detection, automatic flight control via sensing and increased safety via cloud management of the aircraft and flight information.

“Sony is excited to launch our new drone business with the Airpeak S1,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Combining an extremely compact size with some of Sony’s most advanced imaging, sensing, AI and robotics technologies, the S1 will allow content creators, storytellers and commercial professionals to capture that which they’ve never been able to capture before.”

Aircraft with Advanced Flight Performance

The new Airpeak S1 offers dynamic flying capabilities, including a maximum speed of 55mph (90km/h)[iii], a maximum angular velocity of 180°/s[iv], and a maximum tilt angle of 55°[v].

Propulsion technology using a combination of Sony developed key devices provides wind resistance in strong wind speeds up to 44.7mph[vi] (20m/s). An example can be viewed below.

Independently developed propulsion device and flight control system

In addition to the lightweight, highly efficient, sturdy and responsive proprietary 17" propeller and brushless motor, the Airpeak S1 is equipped with an ESC (Electric Speed Controller) for optimal control of these components. A unique, high-performance flight control system integrates the propulsion device and all sensor information to ensure stable flight and high maneuverability.

Stable Flight by Sensing

Stereo cameras equipped with Sony’s image sensors are installed in 5 locations (front, back, left, right, bottom) of the aircraft. Sony's Vision Sensing Processor, which processes camera data at high speed and with low power consumption, and proprietary algorithms are used to accurately estimate the aircraft's spatial position and orientation in real time, enabling stable flight even in environments where GNSS (Global Navigation Satellite System) reception may be hindered, such as indoors or under bridges. The Airpeak S1 is also equipped with a unique high-performance flight control system that integrates all sensor information such as IMU (Inertial Measurement Unit), direction, barometric pressure and infrared ranging to optimize the propulsion device.

The Airpeak S1 uses Multi-directional sensors to enable its obstacle braking function. The front, rear, left and right stereo cameras and the infrared range-finding sensor mounted on the top recognize obstacles in the vicinity of the aircraft, allowing the aircraft to automatically decelerate and stop according to the behavior of the aircraft and the surrounding conditions.

Multiple Camera and Lens Variations

Users have the flexibility to choose the right Alpha system for their desired application to expand their filmmaking horizons. The Airpeak S1 is compatible with a wide range of camera bodies including: the Alpha 7S series and FX3 for high descriptive capability with suppressed noise, the Alpha 7R series for ultra-high definition, and the Alpha 9 series and others for distortion-free images. The Alpha 1, which can shoot footage in 8K, is also compatible.

Free Operability

The new professional drone includes “Airpeak Flight,” an iOS® and iPadOS® compatible application[vii] that integrates the aircraft, transmitter, camera, and gimbal, allowing the operator to monitor status information such as flight distance and remaining battery power, and change various operations and settings on the screen.

Airpeak S1 also includes a dual operation mode so that one user can operate the drone, while another user can operate the gimbal and camera simultaneously, all while checking the same image, even in complicated scenes. The FPV (First Person View) camera, which can be tilt-operated from the remote controller, is mounted on the nose of the aircraft and is useful for the operator to check the direction of the aircraft and the direction of travel.

Highly Efficient Workflow with Automatic Flight

The new drone includes "Airpeak Base," a web application that allows the operator to manage equipment, create flight plans, and manage flight logs. In the equipment management, information on the equipment used is automatically listed and managed based on the flight log. This allows the operator to check the condition of the aircraft before going to the field, minimizing on-set issues.

With Airpeak Base, the operator can create advanced flight plans and automatically fly the aircraft along the same course repeatedly, as if the drone were on rails installed in the air. It is able to set the position (latitude, longitude and altitude) and speed of the aircraft along the timeline, and specify the orientation of the gimbal and the timing of video or still image shooting. It can also draw smooth curves on the map. Reproduction flight is an automatic flight function that reproduces the flight route, gimbal, and camera movements based on the flight logs that have flown in the past.

All aircraft information, including logs, can be uploaded to the cloud via the mobile app Airpeak Flight. Airpeak Base allows users to check the status of the aircraft and can provide notifications if necessary. Users can manage the status of all managed aircraft in one place before flight. Past flight logs can be viewed on the logbook screen, and details such as in-flight errors can also be reviewed.

Related Services

“Airpeak Plus," a cloud service that allows users to use the rich features of Airpeak Base, and "Airpeak Protect Plan," a service plan to cover accidental damage to the product, will be available to customers. Further details regarding both services will be available on the Airpeak website before the related products and services go on sale

Pricing and Availability

The new Airpeak S1 suggested retail price is approximately $9,000.00 and will ship with two (2) pairs of propellers, a remote controller, two (2) batteries and a battery charger. A third-party gimbal made specifically for the Airpeak S1 will be sold separately. The Airpeak S1 will be available for pre-order and ship to customers in the fall of 2021. Airpeak S1 is made in Japan.

Orders

Order your Sony Airpeak S1 Professional Drone at B&H.

Notes:

[i] Operating a drone in the USA is regulated by federal law and regulations. State and local ordinances may also apply to certain operations. When operating a drone, it is the remote pilot’s responsibility to always comply with applicable laws and regulations.

[ii] Based on Sony research and testing.

[iii] No payload, and obstacle brake disabled.

[iv] Vision positioning disabled.

[v] Obstacle brake disabled.

[vi] No payload.

[vii] All apps require network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[viii] Those who use drones to provide products and services to customers. If you register as a professional supporter, you will receive emails about events sponsored by Sony, opportunities to experience aircraft flight, and the latest product information.

From Sony (translated):

Dear customers

Notice regarding supply of lens FE 50mm F1.2 GM "SEL50F12GM" for digital single-lens camera a [E mount]

Thank you for your continued patronage of Sony products.

The lens FE 50mm F1.2 GM "SEL50F12GM" for the digital single-lens camera a [E-mount] released on April 23, 2021 (Friday) has received orders that greatly exceeded our expectations, and is a product. It may take some time before delivery.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

When the preorders for this lens went live, I guessed that this model would be hard to get for a long time. Still, the best way to get the Sony FE 50mm f/1.2 GM Lens as soon as possible is to get in line now. Place an order with B&H and Adorama.

From Sony:

Sony Electronics Continues to Push Boundaries with the Introduction of the Compact, Ultra-wide Angle, Large Aperture FE 14mm F1.8 G Master™ Prime Lens

Newest Addition to Sony’s E-mount Lens Lineup Offers Extraordinary Resolution, Advanced and Quiet Autofocus Capabilities, Beautiful Bokeh Rendering and More

SAN DIEGO, CA – April 20, 2021 – Sony Electronics Inc. further expands its E-mount lens lineup with the introduction of the groundbreaking FE 14mm F1.8 G Master (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives by delivering sharp resolution from corner to corner with little to no distortion, especially when shooting landscapes, architecture, starry skies and interiors.

“Sony continuously strives to meet the needs of our customers with the most advanced tools possible. We’re excited to share the newest member of our G Master series, the FE 14mm F1.8 G Master,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This lens sets a new standard for 14mm primes, by delivering extraordinary corner-to-corner resolution and advanced autofocus capabilities in a compact design that has never before been realized in this focal length.”

Extraordinary Resolution in an Incredibly Compact and Lightweight Design

The new FE 14mm F1.8 G Master features a compact design, measuring just 3 3/8 in x 4 in (83mm x 99.8mm) and weighing just 16.3 oz (460g), with advanced optical technology that delivers superb resolution and stunning contrast. Two XA (extreme aspherical) elements and one aspherical lens element maintain excellent resolution throughout the entire image area and contribute to its compact and lightweight design. Two ED (Extra-low Dispersion) glass elements and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures.

The FE 14mm F1.8 G Master is useful in all types of low-light situations for both still and movie shooting, thanks to the maximum F1.8 aperture. Users can faithfully render point light sources, like stars for astrophotography, without having to use extremely slow shutter speeds. A common problem plaguing wide angle lenses is light entering at extreme angles that could reflect internally. The FE 14mm F1.8 G Master uses Sony’s original Nano AR Coating II technology to maximize clarity and effectively subdue flare and ghosting.

The FE 14mm F1.8 G Master can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 9.8-inch minimum focus distance, the FE 14mm F1.8 G Master offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally controlled aberration allow the FE 14mm F1.8 G Master to produce exquisite background bokeh without the undesirable “onion-ring” effect.

Advanced and Quiet Autofocus

Using two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8 giving professional shooters the reliability they need to get the job done in challenging conditions. Moreover, the FE 14mm F1.8 G Master enables quiet AF with minimal vibration for smooth focus transitions, perfect for video content creation.

Professional Level Control and Reliability

The new lens also features several advanced and versatile control options including a focus hold button, a focus mode switch and a focus ring to ensure smooth, efficient operation in a wide range of shooting environments. For added customization, a number of functions can be assigned to the focus hold button from the camera body interface. The FE 14mm F1.8 G Master also features Linear Response MF for direct and precise manual focusing. An aperture ring that allows intuitive aperture control and is also included, with click stops that can be switched ‘on’ for still photography or switched ‘off’ for smooth and quiet iris transition when capturing video. For added creative freedom, the FE 14mm F1.8 G Master includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter and more.

A dust and moisture resistant design[i] provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. The lens also has a built-in petal hood that effectively blocks extraneous light that can cause flare and ghosting.

Pricing and Availability

The new FE 14mm F1.8 G Master will be available in May for approximately $1,600 USD and $2,100 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 14mm F1.8 G Master Lens from B&H | Adorama | WEX

[i] Not guaranteed to be 100% dust and moisture proof.