Tamron News (Page 7)

From Tamron:

Cutting-edge eBAND Coating and three LD (Low Dispersion) glass elements deliver superior imaging performance, while the latest built-in VC (Vibration Compensation) system broadens users' horizons in achieving sharper handheld photographs.

November 7, 2013, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, has announced the development of an innovative ultra-telephoto zoom lens with a focal length range of 150mm to 600mm for full-frame and APS-C format DSLR cameras. The lens sample will be on display in showcase at the Tamron booth at the Salon de la Photo 2013 which will be held from November 7 to 11 in Paris, France.

Tamron's previously announced 200-500mm (Model A08), still currently available, is a popular, compact, easy-to-use ultra-telephoto zoom lens, but customers have shown great interest in having a lens that provide an even greater focal length range.

This all-new ultra-telephoto zoom lens features VC (Vibration Compensation) image stabilization, speedy, precise USD (Ultrasonic Silent Drive)*3, state-of-the-art eBAND (Extended Bandwidth & Angular-Dependency) Coating, which significantly reduces the unwanted light reflections that cause flare and ghosting, and, in addition a sophisticated and stylish new external finish.

Its 4x ultra-telephoto zoom capabilities, with a focal length range from 150mm to 600mm, enhance the creative potential of telephoto photography, a captivating feature for all photographers, particularly nature, wildlife, and sports shooters.

Product Highlights

• 4x ultra-telephoto zoom lens with a focal length range of 150mm to 600mm
  The focal length range of this lens was extended by 50mm on the wide-angle side and 100mm on the telephoto side compared to the existing model (Model A08), making it possible to take even more striking photographs of birds, wildlife, sports, and other distant subjects. Mounted on APS-C DSLR cameras, it has a stunning equivalent focal length range of 233mm to 930mm, almost to 1000mm.
• World class image quality
  Employing 20 elements in 13 groups and boasting an advanced optical design, it delivers a superior balance of resolution and contrast for sharp, clear images. The front group contains three LD (Low Dispersion) glass elements (two in the first group, one in the third) for enhanced optical correction effectiveness, enabling the lens to thoroughly compensate for on-axis aberrations at the telephoto end.
  The lens also adopts eBAND Coating, developed from state-of-the-art coating technologies, and conventional BBAR(Broad-Band Anti-Reflection) Coating to greatly suppress ghosting and flare even when shooting under adverse lighting conditions.
• Achieves a 600mm focal length in a compact easy-to-handle package
  Ingenious optical design features minimize the movement of lens groups within the lens when zooming. This reduces the amount of barrel extension needed to cover the complete focusing range, making the entire lens more compact.
• Beautiful background blur effects
  Adopting a 9 blade circular diaphragm enables users to create beautiful background blur effects (bokeh), which provide even greater potential for creative expression. This circular diaphragm retains a nearly circular shape even at two stops down from its maximum aperture.
• VC (Vibration Compensation) mechanism creates greater opportunities for sharper handheld photography
  Tamron's proprietary VC (Vibration Compensation) image stabilization system uses a three-coil system, delivering significantly sharper images and creating greater opportunities for handheld ultra-telephoto photography.
• Comfortable autofocus
  Tamron's new SP 150-600mm F/5-6.3 Di VC USD features a USD (Ultrasonic Silent Drive) ultrasonic motor drive for swift and accurate AF response, it delivers high torque, very fast response times, and very low noise. The full-time manual focus mechanism allows users to make fine manual focus adjustments at any time even when AF is engaged.
• New elegant, high-class external finish
  Tamron has upgraded the cosmetic design and finish of this lens to create a more sophisticated, high-end look in keeping with the demands of discerning full-frame DSLR users.
  Employing a sophisticated linear pattern rubber grip on the zoom and focus rings and an attractive and stylish tungsten silver name-brand ring, this newly designed model accentuates its visceral presence with understated elegance and class.
• Easy-to-use tripod mount
  The tripod mount has been completely redesigned to provide superior stability, durability, ease of use, and portability.
• Comes with "SILKYPIX Developer Studio for Tamron", RAW image development processing software for Tamron's SP lenses

Tamron has posted their Third Quarter 2013 Financial Results.

Tamron now has many of their lens user manuals available for download, with more scheduled to be available in the near future.

Tamron Lens Manuals Available

Adorama carries Tamron lenses.

From Tamron USA:

Participants creatively photograph garden-themed macro images and set up an exhibit at Tamron's MyPhotoExhibits.com for a chance to win the new award-winning Tamron SP 90mm Di VC USD Macro Lens

August 20, 2013, Commack, N.Y. - Tamron USA will celebrate World Photography Day with photo enthusiasts across the country with Tamron's "Garden Macro" photography contest. World Photography Day dates back to the invention of the daguerreotype process and the later proclamation of the French government, stating that the invention was a gift "Free to the World" on August 19, 1839.

Contest entrants will creatively photograph garden-themed macro images and set-up an exhibit at Tamron's unique 3D virtual online sharing experience, MyPhotoExhibits.com, between August 19 and September 19, 2013. Tamron will pick the best overall exhibit based on image quality and creativity. The winner will receive the award-winning Tamron SP 90mm F/2.8 Di VC USD Macro 1:1 VC USD (value $749).

Rules
The Tamron "Garden Macro" photography contest is open to users of any photographic equipment who reside in the USA and are at least 18 years old. The exhibit must be set up at by September 19, 2013 and must contain at least 8 images as they relate to topic of Garden Macro photography and use the new "Garden Patio" furniture/ceiling option. All exhibits must be named "Tamron Garden Macro Contest" or the entry will not qualify. For complete rules, please visit the Tamron Garden Macro Contest Page.

Adorama carries Tamron lenses.

From Tamron USA:

Expanded Tamron repair technician and customer service staff at Tamron USA's Long Island Headquarters makes the dream a reality

August 14, 2013, Commack, N.Y.- Tamron USA announced that the company now offers 3-business day repair service turnaround for photographic lenses. This achievement works to alleviate customer concerns that when they send in a product for repair service, they may be left without that product for some time. Now, all lenses received in our system by noon EST are estimated the same day and moved onto the next stage. Lenses under warranty (Tamron USA offers a 6-year limited warranty on its photographic lenses) are repaired and shipped back to the customer within three business days. Out of warranty lenses are repaired and shipped back within three business days of the customer's approval of the repair estimate.

"We are thrilled here at Tamron USA to supply our customers with a 3-business day turnaround time," stated Pat Simonetti, Director Technical & Customer Service/Distribution. "With the support of our parent company, we were able to take the necessary action to build upon our staff and make this dream a reality. This accomplishment was and continues to be a real team endeavor. I truly appreciate the efforts from all of those involved in this project," said Simonetti.

The Background

Customers may anguish about sending a lens in for repair, expecting that they could be without their favorite or workhorse lens for some time. Tamron Co., Ltd. recognized this and challenged its subsidiaries to reach a standard 3-business day turnaround service to make customers feel more confident that, in the unlikely event their lens requires service, they would not be long without it. "By speeding up the repair turnaround time, we can alleviate our customers' anxiety about repairs and thereby increase their satisfaction of and confidence in Tamron products," stated Tak Inoue, President and CEO of Tamron USA. Tamron USA took dramatic steps over the past year to increase the number of repair technicians that work on photographic lenses as well as customer service staff. Internal systems were changed to accommodate the inspection of lenses received by noon of each day and route the lenses to the proper technician for expert repair. Repaired lenses are then given top priority in the distribution center to ensure the product is on its way back to the customer within the established guidelines.

Adorama carries Tamron lenses.

From Tamron:

Participants creatively photograph "clues" and set up their Tamron Scavenger Hunt exhibit at TMyPhotoExhibits.com for a chance to win a Tamron SP 24-70mm F/2.8 Di VC USD lens.

May 1, 2013, Commack, N.Y. - Tamron USA will celebrate National Photo Month, officially recognized by Congress in 1987, this May with photo enthusiasts across the country by holding its first Tamron Photo Scavenger Hunt. Participants will creatively photograph 14 clues and set-up an exhibit at Tamron's unique 3D virtual online sharing experience, MyPhotoExhibits.com by May 31, 2013. Tamron will pick the best overall exhibit based on image quality and creative interpretation of the clues. The winner will receive the award-winning SP 24-70mm F/2.8 Di VC USD zoom lens, the world's only fast standard zoom with image stabilization (value $1300).

Rules

The Tamron Photo Scavenger Hunt is open to users of any photographic equipment who reside in the USA and are at least 18 years old. The exhibit must be set up at MyPhotoExhibits.com by May 31, 2013 and must contain 14 images as they relate to all 14 clues (images may be ordered in any way). Each image must be titled with the clue name. If any image does not correspond to any clue, or images are missing, the entry will not qualify. All exhibits must be named Tamron Photo Scavenger Hunt or the entry will not qualify. For complete rules, please visit: tamron-usa.com/scavengerhunt

The Clues

Participants of the Tamron Photo Scavenger Hunt must creatively photograph each of the following clues:

1. Something that grows
2. An interesting structure
3. Something that begins with the letter T
4. Something blue
5. A daily task or chore
6. Something that smiles
7. Something wet
8. Cooking utensil
9. Something you look through
10. Something that reflects
11. Something broken
12. Peace
13. Friendship
14. Something old

B&H carries Tamron Lenses.

From Tamron:

Tamron Co., Ltd. (Morio Ono, President & CEO) announced today that it had established a new wholly owned subsidiary in India aimed at expanding sales organization to achieve higher sales volumes and improving every facet of the customer service.

Objective

India, being one of the major markets in the world that has posted significant growths in recent years, has been served by local distributors. In 2009, Tamron established a representative office in India to collect market information and initiated extensive research activities thereafter. To take it to the next phase, Tamron decided to establish a subsidiary to be prepared for further expansion of the market relating to interchangeable lenses for DSLR/mirror-less cameras, and optics for security/surveillance cameras. This is a major strategic move of the company to solidify its foothold in one of the fast growing markets in the world by broadening the customer base as well as enhancing the brand recognition.

Specifics of the plan

B&H carries Tamron lenses.

From Tamron:

March 18, 2013, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the release of a full-size, high-speed telephoto zoom lens equipped with VC (Vibration Compensation) *1 image stabilization, and USD (Ultrasonic Silent Drive) *2 that achieves leading-edge image quality while boasting the most compact*3 design in its class.

The SP 70-200mm F/2.8 Di VC USD (Model A009) for Nikon will be first released in Japan on March 28, 2013 and subsequently elsewhere.

B&H has the Tamron SP 70-200mm F/2.8 Di VC USD for Nikon available for preorder.

From Tamron:

February 22, 2013, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the launch of a next generation 90mm Macro lens for full-size SLR cameras. The lens features completely redesigned optics, a proprietary VC (Vibration Compensation)*1, and USD (Ultrasonic Silent Drive)*2.

The SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) for Nikon will be first released in Japan on March 2, 2013 and subsequently elsewhere.

(*1) VC (Vibration Compensation) is Tamron's proprietary image stabilization mechanism.
(*2) USD (Ultrasonic Silent Drive) is Tamron's proprietary ultrasonic motor drive.

B&H has the Tamron SP 90mm F/2.8 Di MACRO 1:1 VC USD Lens for Nikon available for preorder.

From Tamron:

Tamron adds the SP 70-200mm F/2.8 Di VC USD (Model A009) for Canon mount and the SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) for Canon mount to the line-up of lenses with lens profile for aberration correction in Adobe® Photoshop® CS6, Camera Raw (a Photoshop® plug-in), and Photoshop Lightroom® 4

December 13, 2012, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the addition of the SP 70-200mm F/2.8 Di VC USD (Model A009) for Canon mount and the SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) for Canon mount to the lens profile for aberration correction offered for Adobe ® Photoshop ® CS6, Photoshop's raw image plug-in Camera Raw, and the photo management software Photoshop Lightroom ® 4, all developed and offered by Adobe Systems Incorporated.

The lens profile will be bundled with the Camera Raw 7.3 Update and Photoshop Lightroom ® 4.3. With the new profile, customers who own Tamron's SP 70-200mm F/2.8 Di VC USD (Model A009) for Canon mount and SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) for Canon mount will be able to utilize the above software for easy correction of lens distortion, chromatic aberrations and peripheral light fall-off based on design data.*1

By installing the latest version of the Adobe DNG converter, customers who use Photoshop CS5/Lightroom 3 will also be able to use the lens profile for the SP 70-200mm F/2.8 Di VC USD (Model A009) for Canon mount and the SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) for Canon mount.

From Tamron:

TAMRON PROVIDES FREE SOFTWARE WITH RAW IMAGE DEVELOPMENT PROCESSING FOR TAMRON’S SP LENSES

"SILKYPIX Developer Studio 4.0 for Tamron" produced by Ichikawa Soft Laboratory

November 6, 2012, Saitama, Japan - Tamron Co., Ltd., a leading manufacturer of optical equipment, will start providing software free of charge for Tamron’s SP series lenses that have been on the market since 2012. The software is based on the RAW image development processing software “SILKYPIX Developer Studio 4.0,” produced by Ichikawa Soft Laboratory.

Features of SILKYPIX Developer Studio 4.0 for Tamron
The SILKYPIX Developer Studio 4.0 software can develop high-quality images from RAW data, incorporating taste adjustments such as white balance, color, sharpness and tone curve recorded by digital cameras.

The SILKYPIX Developer Studio 4.0 for Tamron provides a range of functions, in addition to the basic adjustment capabilities, such as correcting aberrations (chromatic aberrations of magnification, distortion, peripheral light fall-off), based on the optical data. Used in tandem with Tamron’s SP series lenses - renowned for their high-depiction capability - this advanced technology efficiently produces images that meet photographers’ most exacting demands.

Lens compatibility
Compatible with the SP70-200mm F/2.8 Di VC USD (Model A009) and the SP90mm F/2.8 Di Macro1:1 VC USD (Model F004), which is scheduled to be on the market on November 30. Lens data for the SP series to be marketed in the future will be released eventually. The product is also compatible with the SP24-70mm F/2.8 Di VC USD (Model A007), which was released in April this year. SP lenses marketed before March 2012 are not compatible with this software.

Languages - Available in 10 languages
SILKYPIX Developer Studio 4.0 for Tamron can operate in the following languages: Japanese, English, German, French, Italian, Spanish, Russian, Chinese (traditional Chinese/simplified Chinese) and Korean.

OS Compatibility
Windows 8/7/Vista/XP, Mac OS X 10.5-10.8 /PowerPC not supported.

Software Distribution
Software distribution will start on November 30 at this Download Site (http://www.tamron.com/en/download/silkypix/)

Inquiries
Please note: For inquiries concerning SILKYPIX software, contact Ichikawa Soft Laboratory at http://www.silkypix.com Upgrades in SILKYPIX for new cameras will be carried out according to Ichikawa Soft Laboratory’s schedule.

Just announced: Tamron 90mm f/2.8 Di Macro VC USD Lens (press release)

Just announced: Tamron SP 70-200mm f/2.8 Di VC USD Lens (press release)

From Tamron:

Notice Regarding Lenses with Altered Serial Numbers

Tamron products with erased or altered laser etched serial number have been found in the USA, Europe, China and elsewhere. These products had no or forged warranty cards.

Tamron cannot offer any warranty for products without a genuine warranty card, such as the ones noted above. In this case, all repairs are subject to charges.

Interchangeable lenses are precision optical products and defects or malfunctions may occur due to inadequate handling. Products with erased or altered serial numbers are exposed to vibrations when the original markings are scraped off. Tamron cannot guarantee the quality of such products.

Tamron products are sold through our local subsidiaries and authorized distributors worldwide. Tamron cannot guarantee the quality of products that are not supplied by our local subsidiaries or authorized distributors, as these are not under Tamron's control.

There is a possibility that lenses bought from other suppliers may be second hand or stolen.

Therefore when purchasing a Tamron product, please make sure it is from a local subsidiary or authorized distributor. Check if a local warranty card of the country of purchase that contains the product's serial number is attached to confirm that it is a product supplied by a local subsidiary or authorized distributor.

If you find anything suspicious with your purchased Tamron product such as no warranty card, please inquire with the dealer where it was purchased or contact Tamron directly.

Please direct inquiries to Tamron at:

Tamron Co.,Ltd.
Imaging Products Business Unit Sales Dept.
TEL 03-3251-3856
Business hour / 9:00-17:20 (except Saturday, Sunday, Public holiday)

Fake S/N sticker is attached:

When you peal off the fake S/N sticker, the original laser etched S/N has been erased:

Original laser etched S/N:

Tamron has created a special site for the new, highly-anticipated Tamron 24-70mm f/2.8 Di VC USD Lens.

Three full-size sample pictures are provided for download, but ... none are shot with an aperture wider than f/5.6 and 56mm, 57mm and 70mm are the only focal lengths exampled.

Live in Russia? Tamron is coming to you:

Start of a new sales company in Russia

Tamron Co., Ltd. (Morio Ono, President & CEO) announced today that it would establish a new wholly owned subsidiary in Russia for sales and marketing.

1. Objective

Russia, being one of the major markets in the world that has posted significant growths in recent years, has been served by a local distributor. In 2009, Tamron established a representative office in Moscow to collect market information, through research activities while strengthening collaboration with the distributor.

To take it to the next phase, Tamron has decided to establish a sales company aimed at implementing a full-fledged business development as further expansion of SLR camera and security surveillance camera markets are anticipated.

By making the move, Tamron aims to expand sales by enhancing brand recognition with strategic marketing and customer relations by delivering better service. At the initial stage, interchangeable lenses for SLR cameras will be the primary focus, followed by expansion to security surveillance camera lenses, etc. Sales in Belarus and Kazakhstan, allied by the free trade agreement with Russia, would be planned as well.

2. Specifics of the plan

(1) Company name: Tamron (Russia) LLC.
(2) Address: Unikon Business Center 5F No.9, Plekhanova Street 4, Moscow, 111141, Russian Federation
(3) Representative Dmitry Ivutin, President
(4) Principal Business Import, sales and service of optical products
(5) Capital 34 Million Russian Ruble
(6) Investment Ratio 100% by Tamron Co., Ltd.
(7) Date of establishment March 26, 2012
(8) Employees Approximately 10 initially
(9) Start of Operation May, 2012 (Planned)

3. Effect on the fiscal term ending December 31, 2012

There is no significant effect on the financial positions for the current year ending December 31, 2012.

Finally! Finally a full frame compatible 24-70mm f/2.8 image stabilized lens has been announced!

Tamron has today announced the Tamron 24-70mm f/2.8 Di VC USD Lens, featuring a max f/2.8 aperture of the entire focal length range along with ultrasonic drive AF and vibration control.

There is no question that a huge demand exists for a lens spec'd as this one. The image quality and autofocus accuracy of this new lens remain the two biggest questions in my mind.

Tamron has posted their FY 2011 financial results.

Tamron has released Q3 2011 Financial Results (PDF).

Tamron has posted 2nd Quarter 2011 Financial Results (PDF 49KB).