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 Tuesday, July 22, 2014
Hoya EVO Antistatic Filter
From THK:
 
JULY 22, 2014 – Huntington Beach, CA. - (July 22, 2014) - Kenko Tokina USA, Inc. is proud to introduce the new Hoya EVO ANTISTATIC series of professional photographic filters.
 
Hoya engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters. Additionally, the hardened, antistatic top-layer is water repellent, stain and scratch resistant, and cleans easily when smudges or fingerprints are introduced to the surface.
 
The new EVO ANTISTATIC professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. Hoya then uses extreme care and precision to apply the Improved 16-layer Super Multi-coating formula which greatly reduces or eliminates reflections on the surface of the glass and yields a 99.8% light transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.
 
The filters in the new EVO ANTISTATIC series* utilize a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile frame eliminates vignetting when used on ultra-wide-angle lenses.
 
The new EVO ANTISTATIC series of filters consist of a Protector, UV, and Circular Polarizer in common sizes ranging from 37mm to 82mm.
 
Hoya EVO ANTISTATIC filters were developed in conjunction with Kenko Tokina USA, Inc. and intended solely for the USA distribution.
 
For a video introducing the EVO ANTISTATIC filters please go to: http://youtu.be/TwAYU0JlWP0
 
The EVO ANTISTATIC filter will be available in mid-August.
 
B&H carries Hoya filters.
Category: Hoya News
Post Date: 7/22/2014 7:14:59 AM CT   Posted By: Sean
 Thursday, October 17, 2013
Hoya ND10 Graduated ND Filter
From Hoya:
 
OCTOBER 17, 2013 - Kenko Tokina USA, Inc. is pleased to announce the new Hoya GRADUATED ND10 graduated neutral density filter.
 
The GRADUATED ND 10 balances exposure between the lightest and darkest areas of a scene allowing better tone and detail to be recorded in these areas of the image.
 
The Hoya GRADUATED ND 10 is darker at the top giving that area a 3-stop light reduction and then fading evenly to a 1 stop light reduction at the bottom. This creates more balanced exposure between the lighter and darker areas of a scene, especially useful for photos that include the sky. The aluminum filter frame rotates so the darkest area can be positioned as needed.
 
The Hoya GRADUATED ND 10 filter uses a Hoya super clear optical glass in a wedge layer that is matched and perfectly bonded to a ND filter glass wedge layer to create the gradual ND effect.
 
Neutral density filters are designed to reduce the amount of light entering your camera lens and do not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic affect in bright lighting conditions.
 
Specifications
Size Availability: 52mm, 58mm, 77mm, 82mm
Neutral density: ND2X to ND10X across the filter
Category: Hoya News
Post Date: 10/17/2013 4:05:15 PM CT   Posted By: Sean
Hoya PROND 1000 77mm ND Filter
From Hoya:
 
OCTOBER 16, 2013 - Kenko Tokina USA, Inc. is pleased to announce the new Hoya PROND line of neutral density filters with ACCU-ND technology.
 
The ACCU-ND technology in the Hoya PROND filters yields a truly neutral color balance that will not add any noticeable color-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.
 
The Metallic ACCU-ND coating on the PROND filters do not color shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same color balance even if you need to change filters due to changes in lighting, or for creative effect.
 
The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.
 
Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.
 
All Hoya PROND filters have a low-profile one piece aluminum frame. The thin frame keeps the glass secure and parallel to the sensor while allowing it to be used with super-wide angle lenses
Category: Hoya News
Post Date: 10/17/2013 12:09:46 AM CT   Posted By: Sean
 Wednesday, October 03, 2012
Hoya Alpha Filters
 
From THK Photo:
 
NEW HOYA alpha FILTERS
 
For Immediate Release
October 1, 2012
 
UV, Cir-PL*

  • Multi-coated UV reduces reflections off the surface of the glass.
  • Great optical quality at an affordable price.
  • Precision milled aluminum frame.

These new HOYA series plus the EVO filters are manufactured by HOYA exclusively for distribution in the United States of America.
 
B&H carries Hoya filters.

Category: Hoya News
Post Date: 10/3/2012 7:44:40 AM CT   Posted By: Sean
 Wednesday, October 19, 2011
 Monday, July 19, 2010
THK Photo Products has announced the HOYA PRO1 Digital ND16 Filter (press release).
Category: Hoya News
Post Date: 7/19/2010 11:22:32 AM CT   Posted By: Bryan
 Wednesday, April 07, 2010
Just announced: HOYA HRT Circular Polarizer Filter (Press Release)
Category: Hoya News
Post Date: 4/7/2010 9:41:36 AM CT   Posted By: Bryan
   
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