October 4th, 2016 - Huntington Beach, CA - HOYA USA introduces SOLAS, a new series of IRND (Infrared Neutral Density) filters for photo and cinema cameras. Through the use of advanced materials and precision Japanese manufacturing the SOLAS series maintains neutral color transmission throughout the 1 to 10 stop density range while suppressing infrared contamination.
Hoya understands that today’s digital sensors are increasingly sensitive to all forms of light making it necessary to use neutral density filters to create the desired creative effect during exposure. Using a ND filter that maintains a consistent color balance throughout the density range is critical to the post-production process, saving time and money for photographers and cinematographers alike. The Solas series not only maintains a consistent color balance it also suppresses infrared radiation which often presents itself in the form of red noise or difficult to correct color-shift in the shadow areas of the exposed image.
Exclusive to the USA, the Solas IRND fitlers are available in the following densities and sizes:
0.3 (1-stop) – 49mm ~ 82mm
0.6 (2-stop) – 49mm ~ 82mm
0.9 (3-stop) – 46mm ~ 82mm
1.2 (4-stop) – 49mm ~ 82mm
1.5 (5-stop) – 49mm ~ 82mm
1.8 (6-stop) – 46mm ~ 82mm
2.7 (9-stop) – 49mm ~ 82mm
3.0 (10-stop) – 46mm ~ 82mm
Retail pricing starts at $48.90 and are available in stores and online retailers now.
From Kenko Tokina USA:
Kenko Tokina Asks Photographers: Is Your Shot Hoya Tough?
Kenko Tokina Debuts New Hoya HD3 Series of Professional Photographic Filters Designed for Extreme Environmental Conditions; 4X Stronger than Standard Optical Glass; 800% Harder Coatings than Previous Generations
Huntington Beach, CA – August 18, 2015 – Kenko Tokina USA, Inc. is proud to introduce the new Hoya HD3 series of professional photographic filters. The HD3 UV and Circular Polarizer filters give photographers the ability to capture high-quality images in extreme settings without loss of color balance, contrast, or clarity due to adverse environmental conditions. Additionally, the new filters’ light-weight and rugged design means no scratches, stains or damage to the front of the lens. The Hoya HD3 filters are 4X stronger than standard optical glass and the antireflective coatings are 800% harder than previous generations while offering a stunning 99.7% light transmission rate. To learn more about Hoya’s HD3 UV and Circular Polarizer filters, visit http://HoyaFilter.com/HD3
Professionals Agree: Hoya HD3 Filters Are the Amazing
Professional photographers are raving about the optical quality of their pictures using the new Hoya HD3 filters. Award-winning photographer Hudson Henry found the new filters vital for a recent European photo shoot.
“The UV filters are amazing. I leave it on while shooting sunburst photos without seeing any noticeable degradation,” says Hudson Henry. “These UV filters are like perfectly clear armor. It's especially handy for conditions with dust, crowds of people, salt spray, and sweat.”
Extreme photographer Stan Moniz, a longtime Hoya user, raved about the new filter series.
“These filters are so durable and so easy to clean, it allows you to do things other photographers haven’t done and get images that haven’t been captured before,” says Stan Moniz. “These filters are the bomb to use. I can’t understand why a professional photographer wouldn’t always have these on them.”
The HD3 Series of Filters
The new HD3 series of filters consists of a UV and Circular Polarizer in common sizes ranging from 37mm to 82mm. Building on the brand’s reputation for producing the toughest filters on the planet, Hoya engineers have developed a new ultra-hard nano-coating formula in addition to a new process for applying layers of antireflective coating to the HD3 glass. These two factors combine to yield a coating that is 800% harder than the optical coating on the previous generation of filters.
The HD3 UV professional filter features a new 32-layer proprietary coating system that greatly reduces or eliminates reflections on the surface of the glass and yields a 99.7% light transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image. Additionally, the hardened, antistatic top-layer is water repellent, stain and scratch resistant, and cleans easily when smudges or fingerprints are introduced to the surface.
The optical glass in the new HD3 UV professional filter is made in Japan, using Hoya’s exclusive HD hardened glass that is 4x stronger than normal optical glass (UV only).
The filters in the new HD3 series utilize a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile frame eliminates vignetting when used on ultra-wide-angle lenses.
Hoya HD3 filters were developed in conjunction with Kenko Tokina USA, Inc. and intended solely for U.S. distribution.
JULY 22, 2014 – Huntington Beach, CA. - (July 22, 2014) - Kenko Tokina USA, Inc. is proud to introduce the new Hoya EVO ANTISTATIC series of professional photographic filters.
Hoya engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters. Additionally, the hardened, antistatic top-layer is water repellent, stain and scratch resistant, and cleans easily when smudges or fingerprints are introduced to the surface.
The new EVO ANTISTATIC professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. Hoya then uses extreme care and precision to apply the Improved 16-layer Super Multi-coating formula which greatly reduces or eliminates reflections on the surface of the glass and yields a 99.8% light transmission rate. This means the filter has virtually no effect on the color balance, contrast, or clarity of the final image.
The filters in the new EVO ANTISTATIC series* utilize a lightweight, one-piece, low-profile aluminum frame to house the glass. This one-piece design allows the filter to maintain perfect parallel alignment to the sensor plane for maximum sharpness, while the low-profile frame eliminates vignetting when used on ultra-wide-angle lenses.
The new EVO ANTISTATIC series of filters consist of a Protector, UV, and Circular Polarizer in common sizes ranging from 37mm to 82mm.
Hoya EVO ANTISTATIC filters were developed in conjunction with Kenko Tokina USA, Inc. and intended solely for the USA distribution.
For a video introducing the EVO ANTISTATIC filters please go to: http://youtu.be/TwAYU0JlWP0
The EVO ANTISTATIC filter will be available in mid-August.
OCTOBER 17, 2013 - Kenko Tokina USA, Inc. is pleased to announce the new Hoya GRADUATED ND10 graduated neutral density filter.
The GRADUATED ND 10 balances exposure between the lightest and darkest areas of a scene allowing better tone and detail to be recorded in these areas of the image.
The Hoya GRADUATED ND 10 is darker at the top giving that area a 3-stop light reduction and then fading evenly to a 1 stop light reduction at the bottom. This creates more balanced exposure between the lighter and darker areas of a scene, especially useful for photos that include the sky. The aluminum filter frame rotates so the darkest area can be positioned as needed.
The Hoya GRADUATED ND 10 filter uses a Hoya super clear optical glass in a wedge layer that is matched and perfectly bonded to a ND filter glass wedge layer to create the gradual ND effect.
Neutral density filters are designed to reduce the amount of light entering your camera lens and do not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic affect in bright lighting conditions.
Size Availability: 52mm, 58mm, 77mm, 82mm
Neutral density: ND2X to ND10X across the filter
OCTOBER 16, 2013 - Kenko Tokina USA, Inc. is pleased to announce the new Hoya PROND line of neutral density filters with ACCU-ND technology.
The ACCU-ND technology in the Hoya PROND filters yields a truly neutral color balance that will not add any noticeable color-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.
The Metallic ACCU-ND coating on the PROND filters do not color shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same color balance even if you need to change filters due to changes in lighting, or for creative effect.
The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.
Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.
All Hoya PROND filters have a low-profile one piece aluminum frame. The thin frame keeps the glass secure and parallel to the sensor while allowing it to be used with super-wide angle lenses
From THK Photo:
NEW HOYA alpha FILTERS
For Immediate Release
October 1, 2012
These new HOYA series plus the EVO filters are manufactured by HOYA exclusively for distribution in the United States of America.
The HOYA PRO1 Digital ND32 and ND64 Neutral Density Filters (press release) have been announced.
THK Photo Products has announced the HOYA PRO1 Digital ND16 Filter (press release).
Just announced: HOYA HRT Circular Polarizer Filter (Press Release)