Toshiba News Report News & Deals

From Toshiba:
 
World's fastest class of CF memory cards with latest Video Performance Guarantee Profile 2 (VPG-65) for high-end DSLR
 
TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that its new line of high performance CompactFlash® (CF) memory cards1, the EXCERIA PRO™ series2, will go on sale from April 27th in the Japanese market. Sales will also follow in Asia, Europe and North America. The initial line-up of 16GB, 32GB and 64GB cards offers the world's highest level read and write speeds3 and complies with the new Video Performance Guarantee Profile 2 (VPG-65) standard.
 
The EXCERIA PRO™ CF cards integrate Toshiba's high performance NAND flash memory and specially developed dedicated firmware. They achieve a read speed of 160MB/s and write speed of 150MB/s4, the highest level yet reported.
 
The new cards are compliant with the CompactFlash Association (CFA) standard CompactFlash® Specification Revision 6.1 and compatible with the UDMA7 high speed interface, ensuring they can support high performance DSLRs to the full. The cards are also compatible with the latest "Video Performance Guarantee Profile 2" standard, VPG-65. VPG-65 secures Full HD video capture streams at a minimum write speed of 65MB/s for compatible host devices and recording media. VPG-65 enables 4K resolution (a digital movie file format with horizontal resolution of approx. 4,000 pixels and vertical resolution of approx. 2,000 pixels) movie shooting and high quality Full HD video capture at high frame rates with no dropped frames.
 
The market for DSLR is expected to grow by some 50% from 2012 to 2015 and demand for CF cards will grow with it. Toshiba will be developing high performance memory cards to meet those needs of the market.
 
Main Specifications:

Part number	Japan		CF-EX064V	CF-EX032V	CF-EX016V
	Asia		CF-064GSR8A	CF-032GSR8A	CF-016GSR8A
Capacity			64GB	32GB	16GB
Price			Open
Standard		Card	CF+™ and CompactFlash® Specification Revision 6.1
		VPG	Video Performance Guarantee Profile 2(VPG-65)
Max read speed4			160MB/s
Max write speed4			150MB/s		95MB/s
Interface			UDMA 7(Ultra DMA Mode 7 theoretical:167MB/s)
Power Supply Voltage			3.3/5.0V
File Format			FAT32
External Dimensions			36.4mm (L) × 42.8mm (W) × 3.3mm (T)
Approx. Weight			Approx. 10g.

From Toshiba:
 
TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it will launch a new line of high performance CompactFlash^®1 (CF) memory cards, the EXCERIA PRO™² series, expressly targeting the digital single lens reflex camera market. The initial line-up of 16GB, 32GB, 64GB cards will come to market in spring of 2013 and offer the world's highest level³ read and write speeds. EXCERIA PRO™ will position Toshiba to meet the demands of the high-end DSLR market, including high resolution image capture, sustained continuous shooting, HD video recording and high speed data transfers to other devices.
 
The EXCERIA PRO™ CF cards integrate Toshiba's high performance NAND flash memory and specially developed dedicated firmware. They achieve a read speed of 160MB/s and write speed of 150MB/s⁴, the highest level yet reported.
 
The new cards are compliant with the CompactFlash Association (CFA) standard CompactFlash^® Specification Revision 6.0 and compatible with the UDMA7 high speed interface, ensuring they can support high performance DSLRs to the full. The cards are also compatible with the latest Video Performance Guarantee standard, VPG-20. VPG-20 secures Full HD video capture streams at a minimum write speed of 20MB/s for compatible host devices and recording media. VPG-20 enables high quality Full HD video capture at high frame rates with no dropped frames.
 
The market for DSLR is expected to grow by some 50% in the period 2012 to 2015 and demand for CF cards will grow with it. Toshiba aims to capture a 30% market share by 2015 by developing high performance memory cards.
 
Specifications

Capacity		64GB	32GB	16GB
Price		Open
Launch		Spring 2013
Standard	Card	CF+™ *1 and CompactFlash® Specification Revision 6.0
	VPG	VPG-20
Max read speed		160MB/s
Max write speed		150MB/s		95MB/s
Interface		UDMA 7(Ultra DMA Mode 7 theoretical:167MB/s)
Power Supply Voltage		3.3/5.0V
File Format		FAT32
External Dimensions		36.4mm (L) × 42.8mm (W) × 3.3mm (T)
Approx. Weight		Approx. 10g.

Notes:
1. CompactFlash® card is a memory card standardized by CompactFlash Association. VPG logo and CF+ are trademarks of CompactFlash Association. CompactFlash® is a registered trademark of CompactFlash Association.
2. EXCERIA PRO is a trademark of Toshiba Corporation.
3. As of December 2012, Toshiba.
4. 16GB cards will have 95MB/s maximum write speed. Read/Write speed was internally tested based on UDMA mode 7 16bit (LBA48). Read and write speed may vary, depending on user specifications such as devices used and file size read or written. (Transfer speed of 1MB/s calculated as 1,000,000 bytes/s)

To celebrate its development of NAND flash technology 25 years ago, Toshiba created a humorous video demonstrating the evolution of photography since its introduction of flash memory.
 

From Toshiba:
 
Toshiba to Launch the World-Fastest Class SDHC Memory Cards
 
Starting new brand of SDXC and SDHC memory cards compliant with UHS-I
 
14 Mar, 2012
 
TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA™[1], that will bring to market SD memory cards offering the highest performance levels available.
 
EXCERIA, a combination of "excellent" and "experience" offers cards compliant with the SD Memory Card Standard Ver.3.0 UHS-I[2], and includes versions offering the world-fastest class[3] data transfer speed[4]. The new products will be launched from April in Japan, with distinctive labeling.
 
The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. As the performance of digital equipment has advanced, SD memory cards offering faster data transfer speeds are necessary to support such functions as recording HD movies, continuous image shooting with digital camera and short transfer times when copying data to other devices.
 
Toshiba's EXCERIA SDXC and SDHC memory cards will offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 1[5] and SD speed class 10[6]. Products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD, each offering three versions with different capacities.
 
The Type 1 series products integrate new controllers that realize the world-fastest class of data transfers, with a maximum read speed of 95MB per sec and a write speed of 90MB per sec. Type 2 series products offer a maximum read speed of 95MB per sec and a write speed of 60MB per sec, while Type HD products have a maximum read speed of 90 MB per sec and a write speed of 30 MB per sec.
 
Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards.
 
Get more product information at Toshiba's website.

Toshiba Press Release:
 
INCJ, Hitachi, Sony and Toshiba Sign Definitive Agreements Regarding Integration of Small- and Medium-Sized Display Businesses
 
TOKYO, November 15, 2011 – Innovation Network Corporation of Japan ("INCJ"), Hitachi, Ltd. ("Hitachi"), Sony Corporation ("Sony") and Toshiba Corporation ("Toshiba") announced today that they have signed definitive agreements to integrate their small- and medium-sized display businesses in a new company to be established and operated by INCJ, which is planned to be named Japan Display Inc. ("Japan Display").
 
Pursuant to the definitive agreements, all of the issued shares of certain subsidiaries of Hitachi, Sony and Toshiba engaged in the small- and medium-sized display business (i.e., Hitachi Displays, Ltd., Sony Mobile Display Corporation and one other Sony subsidiary*, and Toshiba Mobile Display Co., Ltd., collectively referred to as the "Subject Subsidiaries") and other assets are planned to be transferred to Japan Display, in which each of the four companies INCJ, Sony, Toshiba and Hitachi will invest. INCJ, as a public-private partnership that provides financial, technological and management support for next-generation businesses, will invest a total of 200 billion yen in Japan Display in exchange for shares to be newly issued to INCJ by Japan Display as a third-party allotment.
 
Japan Display is expected to utilize the world's best high value-added technologies of the Subject Subsidiaries and establish new production lines by utilizing funds provided by INCJ, in order to meet the market demand for high value-added products. In addition, through efficient use of the existing production capabilities of the Subject Subsidiaries, Japan Display aims to improve its cost competitiveness to solidify its position as a global leading company in the small- and medium-sized display market. The business is scheduled to begin operations in Spring of 2012, subject to the receipt of any necessary government approvals.

Toshiba Press release:
 
Toshiba to Launch "FlashAir™", the World's First SDHC Memory Card with Embedded Wireless LAN Communications
 
TOKYO–Toshiba Corporation (TOKYO: 6502) today announced that it will launch the world's first[1] SDHC memory card with embedded wireless LAN functionality to meet the SD Memory Card Standard. The new card, "FlashAir™", has an 8GB capacity and supports both peer-to-peer transfers and uploads to and downloads from servers. Samples will be available from November 2011 and sales will start in February 2012.
 
FlashAir will be featured at IFA 2011, in Berlin, Germany from September 2.
 
At a time when digital cameras have achieved immense popularity, users want a quick and easy way to share photographs with friends and to transfer them to and from online storage services and social networks. Toshiba provides the solution with FlashAir, the world's first SDHC memory card with embedded wireless LAN functionality that is fully compliant with the SD Memory Card Standard.
 
FlashAir's embedded wireless communication function allows users to upload and download photographs to and from a server and to exchange photographs and other data with other devices, including digital cameras[2] that are FlashAir compliant and, smartphones and PCs that support wireless LAN. All transfers are done wirelessly, without any need for a cable connection. Key features of the new card include the ability to receive as well as transmit and lower power consumption than other cards with similar functions.
 
Even in digital cameras not compliant with FlashAir, the new card can share digital images with smartphones and PCs that support wireless LAN.
 
Toshiba will secure certification of FlashAir for wireless communication in Japan, North America and Europe.
 
Toshiba will reinforce and extend its leadership of memory business by further enhancing its SD memory card line-up.
 
Notes:
[1]As of September 1, 2011. Source: Toshiba Corporation.
[2]A number of camera makers are now considering launching compliant products.
 
Key features
Product name: THNSW008GAA-A
Capacity: 8GB
Price (tax included): Open
Start of sample shipping: November 2011
Start of sale: February 2012
Note: The above product name is for the Japanese market.
 
Specifications
Standard: SD Memory Card Standard
Wireless LAN Standard: IEEE 802.11b/g/n
Wireless LAN security: WEP, TKIP, AES (WPA, WPA2)
Card capacity: 8GB
Speed class: Speed Class 6
Applicable format: JPEG, RAW, MPEG, etc
Power Supply Voltage: 2.7-3.6V
Operating Environment: Temperature: -25°C to 85°C
Relative humidity: 95% at 25°C (no condensation)
External dimensions: 32(L)×24(W)×2.1(T)(mm)
Weight: Approx. 2g
Note: The above specifications are as of September 1, 2011.
 
* The card can be used in devices that comply with the SDHC Memory Card Standard.
* "FlashAir™" is a trademark of Toshiba Corporation.
* The SDHC logo is a trademark of SD-3C. LLC.