Canon and Sony News, Deals, What's New

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Drop Sony's ultra-high resolution 61 MP full-frame sensor and latest AF performance in a tiny body, and this is the camera you get. If the 35mm focal length (only) meets your needs, and you can afford the price, the new Sony RX1R III may have you name on it.

RX1R III preorders open at 3:00 PM ET on Jul 15, 2025 (today). Order the RX1R III at B&H.

Sony Electronics Introduces the RX1R III: The Flagship Full-Frame Premium Compact Camera with a Fixed Lens

Featuring a 61MPⁱ Sensor and AI-based Real-time Recognition Auto Focus in a Palm-sized Body

SAN DIEGO, July 15, 2025 -- Sony Electronics Inc. announces the RX1R III, the eagerly anticipated third generation of its RX1R series, featuring a 61-megapixelⁱ 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and a ZEISS® Sonnar T* 35 mm F2 lens.

"The RX1R III combines Sony’s design savvy with the latest innovations in imaging technology to produce a new flagship in our RX1R camera series that offers uncompromising full-frame quality in a premium compact camera body," said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The RX1R series has resonated greatly among discerning photographers, and we’re proud to now deliver the next generation of this popular camera model.”

A Focus on High-Quality Photography

The combination of the 61-megapixeli full-frame Exmor R™ back-illuminated CMOS image sensor and the BIONZ XR™ image processing engine delivers high resolution and sensitivity, with low noise and a wide dynamic range. The sensor surface features AR (Anti-Reflection) coating and omits the optical low-pass filter to achieve superior image quality.

The integrated lens offers excellent image quality. By optimizing the position of the lens and the imaging surface one by one at the micron level, RX1R III achieves high optical performance in a compact form factor.

Dedicated to Creative Freedom

To ensure you always get your shot accurately and without effort, RX1R III is equipped with the latest AI-processing unit, a valued feature of top-of-the-line professional Sony Alpha^TM cameras. The AI-processing unit can accurately recognize the shape and movement of subjects, human bodies, heads, and the position of eyes, tracking subjects even when their faces are not visible, and is available for both still images and videosⁱⁱ. Up to 693 densely arrangedⁱⁱⁱ phase-detection AF (Auto-Focus) points cover approximately 78% (for still image shooting) of the image capture’s area.

While the camera has a fixed lens, users can tap into the versatility of three prime lenses thanks to the Step Crop Shooting^iv function, which allows users to switch between focal lengths equivalent to 35 mm, 50 mm, and 70 mm^v via assigned buttons or dials. When shooting in RAW format, users can reselect the focal length during post-production. The lens’s macro ring enables instant switching to macro mode, allowing users to get as close as 20 cm (maximum magnification: 0.26x).

For creators who enjoy unique and personalized visuals, RX1R III offers twelve built-in Creative Looks. Adjustments to hue, saturation, brightness, contrast, and sharpness can be applied not only to still images but also to videos. Most notable among the Creative Looks^vi, FL2 allows the capturing of a nostalgic expression with subdued colors, and FL3 allows for a more vibrant image.

Streamlined Design and Reliable Hardware

Made of lightweight yet highly rigid magnesium alloy, the RX1R III design balances aesthetics and functionality. While maintaining excellent operability, the dials and Multi-Interface (MI) Shoe are embedded into the camera body and the top surface of the body features a flat design. The grip design and surface texture provide a secure and comfortable hold.

RX1R III is equipped with an electronic viewfinder featuring an approximately 2.36 million-dot XGA OLED with high resolution and high contrast, offering a magnification of approximately 0.70x.

RX1R III uses the rechargeable battery pack NP-FW50, allowing the capture of up to 300 still images^vii. It features a USB Type-C® port that allows rapid charging when connected to USB Power Delivery^viii -compatible devices, or the addition of external power sources, such as mobile batteries, for extended shooting sessions.

Optional Accessories

TG-2 is a dedicated thumb grip that attaches to the Multi Interface (MI) Shoe to provide stable holding and operability, including when operated with one hand. When attached to the body, the metal material and high-quality paint finish provide exceptional design unity.

LCS-RXL is a compact body case dedicated to this camera model intended to protect the camera from scratches and dirt and enhance its elegance with its refined texture material. The body case allows access to all ports—USB, HDMI, battery, memory card, and tripod attachment—without removal. The grip design improves the holding experience.

LHP-1 is a lens hood made specifically for this camera. It features a robust construction using lightweight and high-strength aluminum material, protecting the lens from impact and dirt. The bayonet mount allows for quick and secure attachment.

Pricing and Availability

The RX1R III will be available in July 2025 for approximately $5,099.99 USD and $6,299.99 CAD. The TG-2 for approximately $299.99 USD and $349.99 CAD, the LCS-RXL for approximately $249.99 USD and $224.99 CAD, and the LHP-1 for approximately $199.99 USD and $249.99 CAD, in August 2025. They will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Notes

ⁱ Approximate effective

ⁱⁱ Available subject settings are: Auto, Human, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases.

ⁱⁱⁱ It is number of AF measurement points during still image shooting. The number of points varies depending on the shooting mode.

^iv Not available for movies.

^v When shooting JPEG images with a 3:2 aspect ratio, the resolution is as follows: At 35 mm: L size (60 megapixels), at 50 mm: M size (29 megapixels), at 70 mm: S size (15 megapixels)

^vi ST (Standard), PT (Portrait), NT (Neutral), VV (Vivid), VV2 (Vivid 2), FL (Film), FL2 (Film 2), FL3 (Film 3), IN (Instant), SH (Soft Highkey), BW (Black & White) and SE (Sepia).

^vii When using the viewfinder: 270 shots.

^viii 18W (9V/2A) USB PD power source is recommended.

^ix Paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper.

^x Excluding materials used in coatings and adhesives.

^xi Supported languages differ according to country and region.

Check out today's B&H Deal Zone for big savings on:

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• Manfrotto EN-EL15 Professional Lithium-Ion Battery for Select Nikon Cameras (7V, 2000mAh) – only $19.99 after $35.00 instant savings
• Godox ML30 Daylight LED Dainty Light – only $93.00 after $106.00 instant savings

Worth browsing: Deals of the Week at B&H.

From Canon Japan (translated):

Setting a password when starting up the camera after firmware update

Thank you for your continued patronage of Canon products. We would like to inform you that, in response to European cybersecurity regulations, a password setting function has been added to some of our camera products to protect personal information and security within the camera.

* The firmware including this improved function is scheduled to be released on July 17th.

Applicable Models

• EOS R1
• EOS R3
• EOS R5 Mark II
• EOS R5
• EOS R6 Mark II
• EOS R7
• EOS R8
• EOS R10
• EOS R50
• EOS R50V

How to set a startup password

The password setting screen will be displayed when you start up the camera for the first time or after updating the firmware. Follow the steps below to set a password.

1. Enter a 6-digit number to set a password, and then press the <MENU> button.

2. Select [OK]

3. Enter your password again

Select [OK] to set the password.

When you turn on the camera or when it recovers from auto power off, the [Password] screen will be displayed. Enter the password you set.

If you check "Don't ask again," this screen will not be displayed next time.

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• Saramonic Blink 100 B2 2-Person Digital Camera-Mount Wireless Clip-On Microphone System with 3.5mm Connector (2.4 GHz) – only $29.00 after $70.00 instant savings
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The 4-day Hot Summer Deals Sale at B&H started today.

Probably, the items you want are on sale.

Today is also the first day of the massive Prime Day Sale at Amazon.

Now is a great time to buy a huge range of products. Sign up for a free Prime trial if not already a member. Remember the great Young Adults Prime Deal? Now is a great time to use that benefit.

The Amazon Prime Card Bonus provides 10% back on the purchase of many Canon mirrorless cameras, lenses, and other products.

This percent back is on top of any Canon instant savings available.

Don't have an Amazon Prime Card? Get one here.

The 4-Day Summer Cyber Sale Spectacular is live at Adorama.

Sony is in the game with the Big 4-Day Sale.

Today only, get the outstanding Lowepro Whistler 350 BP AW II Backpack for a super low price.

The $434.00 instant savings on the Litepanels Caliber LED Light is also attention garnering.

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• Feiyu SCORP-Mini 2 Gimbal Kit for Smartphones and Cameras (Black) – only $159.00 after $100.00 instant savings
• More!

Two new Sigma lenses just arrived in stock.

The Sigma 17-40mm F1.8 DC Art Lens in Sony E is in stock at B&H.

The Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens in Canon RF is in stock at B&H.

Select refurbished gear is on sale!

Check the current refurbished cameras and refurbished lenses available at Canon USA.

The entry-level Canon RF 75-300mm F4-5.6 Lens, formerly announced in Europe and Japan, has now been announced by Canon USA.

Learn more: Canon RF 75-300mm F4-5.6 Lens

Support this site by ordering the Canon RF 75-300mm F4-5.6 Lens (or anything else) from B&H | Adorama

From Canon USA:

Canon Unveils New RF75-300m F4-5.6 Telephoto Lens and EOS R100 Kit to Spur Amazing Long-Range Content for Entry-Level Users

MELVILLE, NY, July 8, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the new RF75-300mm F4-5.6 lens, an affordable ultra-telephoto zoom lens that can empower entry-level users to capture standout shots. Also announced today is the EOS R100 Double Zoom Lens Kit, a dynamic package featuring the new RF75-300mm F4-5.6 lens and Canon’s EOS R100 hybrid camera, which come together to provide an unbeatable kit for entry-level users.

The RF75-300mm F4-5.6 lens is a lightweight telephoto zoom lens that gives entry-level users the ability to experiment with different focal ranges - shooting up to lengths of 480 mm (35 mm equivalent). Telephoto lenses take shooting to the next level, surpassing the range that can be achieved solely with smartphones. For this class of users, the RF75-300mm F4-5.6 lens, coupled with Canon’s EOS R100 or other EOS R series cameras, can enable a greater range of expression and possibilities for shooting sports, landscapes, concerts and live events, and much more.

The Canon EOS R100 camera is Canon’s most affordable, compact, and lightweight EOS R camera ever. Designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras, these users will enjoy that the power of lens selection grants as an advantage over using a smartphone camera. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities.

Pricing and Availability The RF75-300mm F4-5.6 lens is currently scheduled to be available in July 2025 for the price of $219.99*. The Canon EOS R100 Double Zoom Lens Kit with the new RF75-300mm F4-5.6 lens is currently scheduled to be available in July 2025 for $799.99*.

It's time to renew or start a subscription:

Adobe Creative Cloud (12 Month Subscription, Download) is on sale at B&H for only $394.99 (save $264.89).

Adobe Creative Cloud Photography Plan (1TB Cloud Storage, 12 Month Subscription, Download) is on sale for 128.99, a $110.89 savings.

Adobe Creative Cloud (Student and Teacher Edition) (12 Month Subscription, Download) is on sale for only $158.99 (Save $80.00).

The Peak Design Aluminum Travel Tripod is an incredibly popular model, and it has a vastly reduced price today.

Vastly reduced doesn't seem adequate to describe the Syrp slider deal.

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• More!

The 4-day Hot Summer Deals Sale at B&H started today.

Probably, the items you want are on sale.

Today is also the first day of the massive Prime Day Sale at Amazon.

Now is a great time to buy a huge range of products. Sign up for a free Prime trial if not already a member. Remember the great Young Adults Prime Deal? Now is a great time to use that benefit.

The Amazon Prime Card Bonus provides 10% back on the purchase of many Canon mirrorless cameras, lenses, and other products.

This percent back is on top of any Canon instant savings available.

Don't have an Amazon Prime Card? Get one here.

The 4-Day Summer Cyber Sale Spectacular is live at Adorama.

Sony is in the game with the Big 4-Day Sale.

Is it time to referesh your SDXC cards? I use Lexar cards more than any other brand, and today's deal makes now an ideal upgrade time.

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Now is a great time to buy: Canon just released a summer sales promotion, featuring up to $1,000.00 instant savings.