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 Tuesday, August 7, 2018
From Lensbaby:
 
A tool to inspire. A tool to be bold. A tool to build memories.
 
Portland, OR (August 7th) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45.
 
“Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO. “Sol inspires visual artists to find new and fun ways to see their world by creating unique images in camera - no filters needed.” The Sol 45 responds to those curious and insightful individuals who desire intention, imagination, and passion within each experience they live. This fixed aperture lens features an ease-of-use that injects the classic Lensbaby energy into images while creating a fun photography experience that benefits from the creation of unique photos that are representative of the users’ passions. Users simply identify a subject in frame, bend the lens toward it, rotate the focus ring to bring subject into focus and shoot, ultimately creating a tack-sharp circular area of focus surrounded by bold blur and smooth bokeh. In addition, users can bring the lens’s bokeh blades - situated on hinged arms hiding at the edge of the lens - into the lens’s field of view. These bokeh blades add subtle lines of texture in-camera to the bokeh, creating stylized texture effects that many photographers only experience post-edit.
 

Since 2004, Lensbaby has challenged photographers to make their creative process one that distinctly captures the voice they find behind the camera. Today, the Sol 45 opens this door to all creatives, regardless of skill level. Enthusiast DSLR and mirrorless camera shooters, especially those who are newer to Lensbaby, now have the opportunity to experiment with the brand’s iconic look for an affordable price of $199.95.
 
The Sol 45 is made specifically for DSLR and mirrorless cameras, and is compatible with Canon EF, Nikon F, Sony A, Pentax K, Sony E, and Fuji X. The lens will also be available in a 22mm version specifically for Micro 4/3rd shooters. The Micro 4/3rd community is a passionate group who has embraced Lensbaby for years, all while longing for lenses tailored specifically for them. The Sol 22 was developed in a 22mm focal length (44mm equivalent) to serve these photographers.
 
The Sol 45 will be available for purchase at select Lensbaby-authorized retailers for $199.95 on August 7th, 2018, and the Sol 22 will be available for purchase in September.
 
B&H has the Lensbaby Sol 45 lens available in stock with free expedited shipping.
Category: Lensbaby News
Post Date: 8/7/2018 5:56:29 AM CT   Posted By: Sean
 Thursday, February 15, 2018
From Lensbaby:
 
Portland, OR (February 15, 2018) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of an entirely new kind of creative effects lens, the Burnside 35.
 
The first ever wide angle adaptation of the Petzval lens design, this 35mm f/2.8 lens creates images with a large, bright central area of sharp focus and striking color rendition surrounded by variable, swirling bokeh and vignette. It also features an effect slider that operates as a second internal iris that changes the shape and amount of swirl in the bokeh; all while adding or removing vignette and center brightness.
 
Lensbaby Burnside 35 Sample Image

Burnside’s 35mm focal length lets you capture a scene at a normal-wide perspective with a dimensionality that makes your subject jump off the page. This lens opens up a new world of creative possibilities for those shooting street photography, landscapes, environmental portraits and more.
 
“The Burnside 35 is one of the most versatile Lensbabies we’ve made,” said Lensbaby Chief Creative Officer and Co-Founder Craig Strong. “It gives you the ability to have a strong or subtle creative effect in a single lens, a lens you might just keep on your camera all day long.”
 
Adding to the Burnside 35’s versatility is the radical, new effect slider that can be used to add center brightness, in-camera vignette and adjust bokeh detail. You can toggle the gold-anodized effect slider on the barrel of the lens to create variable balance and harmony between center brightness, bokeh and vignette. The effect slider features a four-stop range of vignette and bokeh enhancement so you can dial in the exact look that appeals to you.
 
Burnside 35 joins Lensbaby’s lens lineup as an all-metal, non-tilting lens similar to their bestselling Velvet series. Made specifically for full frame and crop sensor cameras, this lens is compatible with Canon EF, Nikon F, Sony A, Pentax K, Micro 4/3, Sony E, Fuji X and Samsung NX.
 
Burnside 35 Product Specs:
 
  • Focal Length: 35mm
  • Aperture Range: f/2.8-16
  • 6 blade internal aperture
  • 8 blade secondary internal aperture for the effect slider
  • Minimum Focus Distance: 6 inches
  • Maximum Focus Distance: Infinity
  • 62mm filter threads
  • Focus type: Manual
  • Size/ Weight: 13.2 oz (374.21g)
  • 6 multi-coated glass elements, in 4 groups
The Burnside 35 is now available for purchase on lensbaby.com and select Lensbaby-authorized retailers for $499.95.
 
B&H has the Lensbaby Burnside 35 available for preorder.
Category: Lensbaby News
Post Date: 2/15/2018 6:55:10 AM CT   Posted By: Sean
 Friday, January 12, 2018
Portland, OR (January 11, 2018) - Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces the launch of their 46mm Macro Filter Kit.
 
Capture minute details with creative flare while making unique close-up shots of botanicals, tiny life forms, delicious dishes and more with this set of +1, +2 and +4 close-up filters.
 
This offering comes on the heels of the 46mm Filter Kit (which includes an 8-point Star Filter, 3-stop Neutral Density Filter and Circular Polarizer) that debuted in October 2017.
 
Lensbaby is broadening their product line to ensure photographers have the tools they need to keep pushing the limits of their creative freedom.
 
“Photographers see the world differently through Lensbaby lenses, in ways that open up a big world of creative possibilities,” said Lensbaby Chief Creative Officer and Co-Founder Craig Strong. “Our macro filter kit lets you experience this freedom in a new, up close and personal way.”
 
The 46mm Macro Filter Kit is multi-coated to deliver the highest possible contrast and is compatible with the Sweet 35, Sweet 50, Sweet 80, Edge 50, Edge 80, Twist 60 and Creative Bokeh Optics. Simply screw the filter onto the front of your favorite Lensbaby for creativity on a tiny scale. To get even closer to your subject, stack two or three macro filters or combine with Lensbaby Macro Converters.
 
Users can purchase the 46mm Macro Filter Kit for $49.95 at select Lensbaby-authorized retailers.
 
B&H has the Lensbaby 46mm Macro Filter Kit available for preorder.
 
Sample Photos
 
Lensbaby 46mm Macro Filter Kit Sample 1

Lensbaby 46mm Macro Filter Kit Sample 2

Category: Lensbaby News
Post Date: 1/12/2018 1:36:21 PM CT   Posted By: Sean
 Tuesday, June 27, 2017
From Lensbaby:
 
Create soulful, striking portraits with our Velvet 85 art lens. Compose impressionistic masterpieces with a soft overlay at bright apertures, straight out of camera. Use darker apertures to bypass glow and make images with a crisp, film-like aesthetic.
 
Building on the strengths of our bestselling Velvet 56 lens, Velvet 85 combines lustrous skin tones with the added compression and sublime bokeh of high-quality 85mm portrait lenses. Use its macro capability to capture the most compelling details.
 
Velvet 85 is currently available for pre-order and will begin shipping July 11th in the order in which they are received.
 
B&H will carry the Lensbaby Velvet 85mm f/1.8 lens.
Category: Lensbaby News
Post Date: 6/27/2017 7:31:11 AM CT   Posted By: Sean
 Wednesday, April 13, 2016
From Lensbaby:
 
PORTLAND, OR–(Marketwired – Apr 12, 2016) – Lensbaby, makers of award-winning creative effects lenses, optics and accessories, today announced the availability of the Twist 60 lens. Twist 60 helps creative photographers find their visual voice by seeing the world differently.
 
This metal-bodied non-tilting 60mm f/2.5 lens with gold anodized accents creates powerful portraits, spotlighting subjects by freeing them from their background and surrounding them with swirly blur and enhanced vignette. The brighter the aperture, the greater the swirl and the greater the vignette.
 

“Twist 60 embodies our love of old lenses and their unique ways of helping photographers discover creative possibilities,” said Craig Strong, Lensbaby Co-Founder & Chief Creative Officer. “True to an 1840 design by Joseph Petzval, this lens reveals striking separation between subjects and their background, a quality that modern lens designs lack.”
 
Twist 60 Lens specs:
 
  • 12 blade f/2.5-22 aperture
  • 60mm focal length
  • Twisty, swirly blur
  • Recommended for use on full frame cameras
  • Available in Canon EF, Nikon F, and Sony E mounts
  • 4 elements in 3 groups
  • Filter threads: 46mm
  • Black anodized body with gold anodized aperture ring
  • Minimum focus distance – 18?
Availability
 
Twist 60 lens retails for $279.95 and is available via pre-order beginning April 12, 2016 (shipping May 5th, 2016). Twist 60 Optic will also be sold separately for use with other Lensbaby Optic Swap System-compatible lenses. It retails for $179.95. For best results, when using it in a tilting Lensbaby such as the Composer Pro, photographers should shoot with Twist 60 pointed straight ahead. Lensbaby products are available at B&H, Adorama, and from select specialty photo stores worldwide.
 
B&H has the Lensbaby Twist 60 available for preorder.
Category: Lensbaby News
Post Date: 4/13/2016 5:17:04 AM CT   Posted By: Sean
 Wednesday, October 21, 2015
From Lensbaby:
 
Latest product in Lensbaby’s Optic Swap System offers high-quality, versatile 50mm tilt lens
 
Portland, OR and New York, New York (PhotoPlus Expo 2015)—October 21, 2015 – Lensbaby, providing creative effects lenses to photographers that ignite their creativity and expand their unique visions of the world, today announced the new Composer Pro II with Edge 50 Optic, adding another powerful and creative tool to their Optic Swap System. The product will make its public debut during PhotoPlus Expo 2015, being held October 21-24 at the Javits Convention Center, New York City. Composer Pro II with Edge 50 Optic is designed for shooters ranging from avid enthusiasts and serious hobbyists to semiprofessional DSLR and mirrorless photographers.
 
Composer Pro II with Edge 50 Optic is a high-quality, 50mm f/3.2 upgraded metal-bodied tilt lens that lets you control depth of field in-camera for an authentic, immersive shooting experience. Photographers can use the lens to create images with a sharp slice of focus bordered by silky, smooth blur. The lens body swivels and tilts on a smooth metal ball and socket design, providing a fast and intuitive way to switch between traditional straight lens photos and tilt photography. Using selective focus, shooters can lead the viewers’ eyes on a unique journey through landscapes, close-ups, miniature effects, street photography and food photos.
 
Lensbaby Edge 50 Optic Sample Photo 1

"Since the beginning, Lensbaby’s products have inspired new levels of creativity where the limits of traditional lenses have been reached," said Craig Strong, Lensbaby Co-founder & Chief Creative Officer. “Composer Pro II with Edge 50 builds on the history and success of the original Composer Pro with a look and feel equal to the industrial design of Velvet 56, our high-end classic portrait lens. Lensbaby provides the most unique and creative camera lenses anywhere.”
 
Composer Pro II with Edge 50 Optic provides a gateway to an endless supply of creativity tools. Compatible with the Lensbaby Optic Swap System, it provides limitless options for photographers to swap optics in an out of the Composer Pro II lens body to change effect and focal length.
 
Lensbaby Edge 50 Optic Sample Photo 2

Visitors to PhotoPlus Expo 2015 can view a demo of the Composer Pro II with Edge 50 Optic at the exhibit hall, booth #372.
 
Composer Pro II with Edge 50 Optic specs:
 
  • Focal Length: 50mm
  • Aperture range: f/3.2 through f/22
  • 9-blade internal aperture
  • Flat field optic (creates a slice of sharp focus)
  • Minimum focusing distance: 8” from the front of the lens
  • Maximum focusing distance: Infinity
  • Focus Type: Manual
  • Size/Weight: 3.25” (8.25 cm) high x 2.5” (6.35cm) wide / 10 oz (283.49 g)
  • Tilt: up to 15 degrees
  • Compatible with the Lensbaby Optic Swap System
  • 8 multi-coated glass elements in 6 groups
  • 46mm filter threads
Availability
 
Composer Pro II with Edge 50 Optic retails for $424.95 and is available for Canon EF, Nikon F, Sony Alpha A, Pentax K, Fuji X, Sony Alpha E, Micro 4/3rds, and Samsung NX. Lensbaby products are available at lensbaby.com, B&H, Adorama, and from select specialty photo stores worldwide.
 
Note - Edge 80 Optic, Sweet 35 and Sweet 50 are currently available with the original Composer Pro only.
 
B&H carries the Lensbaby Composer Pro II with Edge 50 Optic.
Category: Lensbaby News
Post Date: 10/21/2015 6:15:03 AM CT   Posted By: Sean
 Tuesday, April 7, 2015

 
Our Velvet 56 classic portrait lens gives you a velvety, ethereal start with a smooth finish, from the big picture to the smallest details. Bringing modern-day simplicity to the carefully crafted build and look of mid-20th century portrait lenses, this 56mm f/1.6 manual portrait and macro lens evokes an experience like no other. Embrace the moment as you easily go from capturing gorgeous, radiant environments to intimate details in the same scene.
 
B&H has the Lensbaby Velvet 56mm f/1.6 Lens available with shipping beginning April 13.
Category: Lensbaby News
Post Date: 4/7/2015 7:47:39 AM CT   Posted By: Sean
 Tuesday, September 9, 2014
Note: This announcement from last month flew under my radar. Better late than never! [Sean]
 
PORTLAND, Ore, – August 19, 2014 – Lensbaby, one of the world’s leading makers of creative-effects camera lenses, today announced the availability of the Sweet 50, a 50mm selective-focus optic compatible with the Lensbaby Optic Swap System for DSLR, mirrorless and motion picture cameras.
 
The Sweet 50 optic is a 50mm selective focus optic with a 12-blade adjustable aperture ranging from f/2.5 through f/22. Along with controlling depth of field, the aperture controls the size of the sweet spot of focus. The Sweet 50 is part of the Lensbaby Optic Swap System and is mounted to the DSLR, mirrorless or motion picture camera via the Composer Pro lens body.
 
Product specs:
 
  • Manual focus
  • Curved field of focus optic (creates a spot of focus surrounded by blur)
  • Two multi-coated glass elements in one group
  • Minimum focus distance: 15 inches
  • Maximum focus distance: Infinity
  • 46mm front threads
  • Compatible with Lensbaby Composer Pro, Muse, Control Freak and Scout lens bodies
Pricing and availability
 
The Sweet 50 will be available on September 16 at Lensbaby-authorized photo specialty stores worldwide. It will sell for $299.95 (MSRP) with the Composer Pro lens mount or $119.95 (MSRP) for the optic only.
 
B&H carries the Lensbaby Sweet 50 optic.
Category: Lensbaby News
Post Date: 9/9/2014 1:54:35 PM CT   Posted By: Sean
 Thursday, April 10, 2014
Lensbaby has announced a new 5.8mm Circular Fisheye Lens for Canon and Nikon systems.
 
Overview:
 
Lensbaby's 5.8mm Circular Fisheye lens gives photographers a fun and affordable way to create circular images that transform the world around them.
 
This Circular Fisheye lens is great for capturing the scale of endless landscapes and big events, fun self-portraits, quirky shots of pets or friends, creating extreme perspective, and experimenting with unique lens flare. It is capable of capturing a 185° angle of view and focusing from 1/4 inch in front of the lens to infinity. That extreme close-focus paired with the incredibly wide 5.8mm focal length produces other-worldly distortion with exceptional sharpness throughout.
 
The Circular Fisheye is optimized for APS-C sensor DSLRs, while producing a smaller image circle on full frame DSLRs.
 
Specs:

  • Circular Fisheye lens
  • 5.8mm focal length
  • 185° angle of view
  • f/3.5-22
  • Manual lens
  • Polished internal barrel for creative flare & reflection
  • Focus distance scale & hyperfocal scale to aid in focusing
  • Available for Canon EF & Nikon F camera mounts
  • Size/Weight: 2.75” (7cm) x 2.75” (7cm) x 3” (7.6cm) high / 10.5oz (298g)

Product Highlights:

  • Full-circle image
  • 185° angle of view
  • 5.8mm f/3.5-22
  • Extreme close focus from 1/4"
  • Creates unique flare & reflection around image circle
  • Manual focus
  • Edge to edge sharpness

Sample Photos:

Lensbaby 5.8mm Circular Fisheye Sample Photos

B&H has the Lensbaby 5.8mm f/3.5 Circular Fisheye Lens available for preorder.

Category: Lensbaby News
Post Date: 4/10/2014 4:07:22 AM CT   Posted By: Sean
 Friday, June 7, 2013
From Lensbaby:
 
Those watching the anticipated “Much Ado About Nothing,” out in theatres today, will see the magic of Lensbaby at work
 
Portland, OR - June 7, 2013 – Lensbaby, creator of award-winning Creative Effects SLR, mirrorless and PL mount camera lenses, is extremely excited to announce that its products were used to captivate audiences in the film “Much Ado About Nothing,” directed by the renowned Joss Whedon.
 
Shot in just 12 days, this new film puts a contemporary spin on Shakespeare’s classic comedy “Much Ado About Nothing.” The Director of Photography on “Much Ado About Nothing,” Jay Hunter, recently sat down with Lensbaby and gave some insight into how and why he used Lensbaby lenses during filming.
 
"We shot the flashback scenes on a Canon 7D with a Lensbaby Composer with Double Glass. I really love how the Lensbaby sends you into an abstract world, by defocusing and warping the frame while leaving other portions of the frame sharp. It helps directs your eye to certain moments, but also creates a dream state right out of the box," explained Hunter.
 
"The first time we used Lensbaby was in a flashback scene. I framed it up and told [director Joss Whedon] we could use a straight lens if the Lensbaby didn't work for him. However, Joss looked at it and said it was perfect — it just clicked for him. There was no discussion after that; it just became the way we were going to shoot all of the flashbacks in the film. There’s just something organic about doing things in camera, the way all of the elements come together. You get this end product that is so much more satisfying and higher quality in the end than spending a ton of time and money trying to replicate it in post-production."
 
See the “Much Ado About Nothing” trailer.
 
B&H carries Lensbaby products.
Category: Lensbaby News
Post Date: 6/7/2013 9:36:11 AM CT   Posted By: Sean
 Tuesday, September 18, 2012
The inexpensive Lensbaby Spark (press release) has just made its debut.
 
B&H has the Lensbaby Spark in stock.
Category: LensBaby News
Post Date: 9/18/2012 7:17:17 AM CT   Posted By: Bryan
 Tuesday, February 14, 2012
Lensbaby has today announced the latest addition to their Optic Swap System, the 80mm Edge 80 Optic.
Category: Lensbaby News
Post Date: 2/14/2012 9:00:54 AM CT   Posted By: Bryan
 Saturday, February 4, 2012
From Lensbaby:
 
New Lensbaby Macro Converters Give Lensbaby Shooters Limitless Close-Focus Options
 
Portland, OR – February 2, 2012 – Lensbaby announces today the addition of its new macro photography accessories for its lens bodies and optics, the Lensbaby Macro Converters. These Macro Converters help Lensbaby photographers create close-up, dreamy and artistic photos while blurring out distracting elements.
 
“We’ve created a product that offers even more macro options beyond our existing Lensbaby Macro Kit, and works with every lens body and optic we make,” said Craig Strong, Lensbaby President and Co-Founder. “These Macro Converters offer great close-up range, and when mixed and matched with our existing Macro Kit, provide even more options for creative Lensbaby macro photography.”
 
The Macro Converters are available as a set containing one 8mm converter and one 16mm converter, which can also be stacked together to make a 24mm converter. The existing Lensbaby Macro Kit (which features a +4 and +10 macro filter) can also be used in conjunction with the Macro Converters with the Double Glass, Single Glass, Plastic and Soft Focus Optics for an even closer capture.
 
Lensbaby Macro Converters Box Contents:
 
* 8mm Macro Converter
* 16mm Macro Converter
* Hard storage case
* User guide
 
B&H carries Lensbaby products.
Category: Lensbaby News
Post Date: 2/4/2012 10:23:21 PM CT   Posted By: Bryan
 Thursday, September 29, 2011
The Lensbaby Movie Maker's Kit (press release) has been announced.
Category: Lensbaby News
Post Date: 9/29/2011 2:10:33 PM CT   Posted By: Bryan
 Thursday, September 1, 2011
Lensbaby highlights creative senior portraits with its Senior Style Portrait Contest.
 
The list of prizes is long - and includes a Canon EOS 5D Mark II. Get a Lensbaby and get started.
Category: Lensbaby News
Post Date: 9/1/2011 10:06:58 PM CT   Posted By: Bryan
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