Portland, OR – Lensbaby – makers of award-winning DSLR & mirrorless lenses, optics and accessories announces today that it is launching into summer with a creative bang, giving away over $7,500 in prizes in its “#shootextraordinary Summer Giveaway."
Michael Anthony, VP of Sales and Marketing, says “As a brand, we feel like now more than ever we have a responsibility to bring some light and inspiration to creatives. This contest is not only about doing something fun, but supercharging someone’s creative life and challenging photographers everywhere to capture the extraordinary.” #shootextraordinary Summer Giveaway partners, along with Lensbaby, include Sony, Holdfast, Level Up, Magmod and SLR Lounge.
Entry begins Tuesday, May 26 through June 19th at 11:59 a.m. Winners will be announced on June 20th, the first day of summer. Enter via the contest page here.
Grand Prize (One Winner):
No purchase is necessary to win. Winners will be selected by random draw. Must be 18 to enter. Prizes cannot be redeemed for cash or exchange.
Portland, OR -- Lensbaby – makers of award-winning DSLR & mirrorless lenses, optics and accessories announces today the availability of its newest lens, the Velvet 28, a 28mm, f/2.5 all-metal, hand-crafted art lens that, at its brightest apertures, captures tack-sharp detail beneath a layer of radiant glow. Velvet 28 also features exceptional 1:2 macro capabilities. Built with landscape, adventure, travel, street photographers & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effect at a wide 28mm focal length, with a design that makes flat light interesting and harsh light more pleasing. “With this solid, beautifully crafted lens, every hour is magic hour. There’s no need to take the day off from shooting between dawn and dusk,” says Craig Strong, Lensbaby Chief Creative Officer and Co-Founder. “The amount of effect in your image is up to you. Add as much or as little variable glow as you like by changing your aperture. The Velvet 28 offers more effect at brighter apertures - then stop down for corner-to-corner sharpness.”
Lensbaby’s Velvet effect lenses add an ethereal mood to scenes. This unique, in-camera creative effect elevates imagery with depth, dimension and soulful expression. The Velvet 28’s close-focus capabilities, combined with effects varying from impressionistic to just a touch of velvety smoothness, provides a set of visual tools that will help creative shooters expand their vision of the world. Velvet 28’s 1:2 macro capability makes it an ideal in-camera effects lens for photographers & videographers who like to shoot wide, while also offering the versatility to capture closer details. The lens allows image makers to move seamlessly from shooting street scenes or capturing landscape, adventure & travel images to capturing details such as a subject’s clothing or wildflower blooms and butterflies in an alpine meadow.
The Velvet 28 comes in standard lens mounts, including Canon EF, Nikon F, Canon RF, Nikon Z, Sony E, Fujifilm X and Micro Four Thirds. It will be available for order on April 21, 2020 for $549.95.
Velvet 28 Product Specifications
Portland, OR – Lensbaby – makers of award-winning lenses, optics and accessories for photographers & videographers announces today the availability of the new Color Expansion Pack for its groundbreaking OMNI Creative Filter System by Lensbaby launched in June, 2019.
“Color is a key element to establishing mood. These multi-color crystals, films and gels allow you to inject a vast range of different tones to dramatically or subtly change the mood in your scene,” says Craig Strong, Lensbaby Chief Creative Officer and Co-Founder. “Color Expansion Pack tools let you paint in a wide range of colors and reflections, channeling the look of expired film, light leaks and more. The same scene and framing can have a completely new feel and mood depending on which Color Pack tools you mount to the front of your OMNI Filter.”
The OMNI System is the simple, unique and elegant solution to shooting through handheld objects. It offers control and repeatability when shooting through crystals and other objects engineered by Lensbaby to create distinct and compelling in-camera effects. The unique, professional-grade system is unlike anything currently on the market and geared to work on existing manual and autofocus prime and zoom lenses. This is the second expansion pack offered for the OMNI system. More will be offered in 2020.
The Color Expansion Pack includes a vast array of tools to organically introduce color and mood into imagery. It includes two multi-color crystals, two sets of multi-color films, one set of color gels and a diffraction film that creates crisscross rainbows.
The Color Expansion Pack will be available for pre-order on October 24, 2019 and will be available for demonstration at PHOTOPLUS 2019 in New York City through October 26. The OMNI Color Expansion Pack retails for $59.95. The OMNI Creative Filter System retails for $99.95 and the Crystal Expansion Pack retails for $49.95.
Color Expansion Pack Details
The Color Expansion Pack includes the following Effect Wands and Filters in a custom-designed pouch:
Portland, OR – Lensbaby – makers of award-winning lenses, optics and accessories announces today the availability of the OMNI Creative Filter System by Lensbaby.
The OMNI System offers control and repeatability when shooting through crystals and other objects engineered by Lensbaby to create distinct and compelling in-camera effects. This unique, professional system is unlike anything currently on the market and geared to work on photographers’ existing prime and zoom lenses.
The OMNI Creative Filter System utilizes a lightweight ring that screws onto the lens’s filter threads. It includes three Effect Wands that magnetically attach to the filter ring, for quick and easy positioning anywhere around the front of the lens.
“This system brings Lensbaby’s pursuit of in-camera creative effects to those who don’t shoot with Lensbaby lenses,” said Strong. “OMNI is not another camera lens. It’s the ultimate tool for adding artistic control while you are interacting with your subject and making pictures.”
The OMNI Creative Filter System and the Crystal Expansion Pack will be available for pre-order June 18. The OMNI Creative Filter System will retail for $99.95. The Crystal Expansion Pack will retail for $49.95.
Portland, OR – Lensbaby – makers of award-winning lenses, optics and accessories announces today the availability of its new wide angle tilt lens. The Composer Pro II with Edge 35mm Optic is available for use on Canon EF, Nikon F, Sony E, Fuji X, and Micro 4/3 interchangeable lens cameras. The Edge 35mm Optic is also available separately for anyone who already owns a Lensbaby Composer Pro or Composer Pro II lens body. Fans of this style of selective focus photography have been requesting a wider option beyond the company's existing 50mm and 80mm lenses.
The Composer Pro II with Edge 35 Optic is a 35mm f/3.5 tilting lens designed for those looking for a wider focal length to create unique in-camera shots with a slice of tack-sharp focus and detail. By tilting this lens, users can place a slice of sharp focus through objects in both the foreground and background of an image at the same time, bordered by smooth blur. This in-camera effect helps artists tell their story in an uncommon way.
“Over the past 15 years, we’ve made optical tools to help you discover unique ways of seeing your world. A 35mm tilt lens, despite being our most requested new product offering since we introduced the Edge 80 in 2012, has been elusive and the results of our efforts have paid off in a lens that is far better than we thought possible when starting our design process. It was worth the wait,” said Craig Strong, Lensbaby Chief Creative Officer and Co-Founder.
The Composer Pro II swivels and tilts on a smooth metal ball and socket design, providing a fast and intuitive way to switch between traditional straight lens photos and tilt photography. Tilting the lens up or down results in a horizontal slice of focus; left or right a vertical slice; diagonally for a diagonal slice. After setting the tilt, rotating the focus ring moves that slice of focus through the image, from one side of the frame to the other.
“The Edge 35 has changed my traveling & portrait sessions for the better. I'm able to get into tight spaces and buildings and still be able to show the whole aspect of the story I'm trying to create,” said renowned portrait, travel and lifestyle photographer Stephanie DeFranco. “I find the wider slice of focus makes it easier to find the area I want to draw the viewer’s eye toward. With its 35mm focal length, this optic lets me create the same dreamy feel as the Edge 50 and Edge 80, but because of the wider slice of focus, also allows me to include more of a scene in the story.”
The Composer series of lenses are lenses that tilt to move a spot or slice of focus anywhere in the frame. They feature Lensbaby’s Optic Swap System. Users can simply purchase one lens, made up of a lens body with an included optic, for their camera system, then, swap out the optic that it came with for a new optic to completely change the effect and focal length of their Lensbaby lens.
The Composer Pro II with Edge 35 Optic will be available in April for $449.95, and by itself as an Optic for those who already own a Composer series lens, for $249.95.
Composer Pro II with Edge 35 Optic Product Specifications
A tool to inspire. A tool to be bold. A tool to build memories.
Portland, OR (August 7th) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45.
“Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO. “Sol inspires visual artists to find new and fun ways to see their world by creating unique images in camera - no filters needed.” The Sol 45 responds to those curious and insightful individuals who desire intention, imagination, and passion within each experience they live. This fixed aperture lens features an ease-of-use that injects the classic Lensbaby energy into images while creating a fun photography experience that benefits from the creation of unique photos that are representative of the users’ passions. Users simply identify a subject in frame, bend the lens toward it, rotate the focus ring to bring subject into focus and shoot, ultimately creating a tack-sharp circular area of focus surrounded by bold blur and smooth bokeh. In addition, users can bring the lens’s bokeh blades - situated on hinged arms hiding at the edge of the lens - into the lens’s field of view. These bokeh blades add subtle lines of texture in-camera to the bokeh, creating stylized texture effects that many photographers only experience post-edit.
The Sol 45 is made specifically for DSLR and mirrorless cameras, and is compatible with Canon EF, Nikon F, Sony A, Pentax K, Sony E, and Fuji X. The lens will also be available in a 22mm version specifically for Micro 4/3rd shooters. The Micro 4/3rd community is a passionate group who has embraced Lensbaby for years, all while longing for lenses tailored specifically for them. The Sol 22 was developed in a 22mm focal length (44mm equivalent) to serve these photographers.
The Sol 45 will be available for purchase at select Lensbaby-authorized retailers for $199.95 on August 7th, 2018, and the Sol 22 will be available for purchase in September.
Portland, OR (February 15, 2018) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of an entirely new kind of creative effects lens, the Burnside 35.
The first ever wide angle adaptation of the Petzval lens design, this 35mm f/2.8 lens creates images with a large, bright central area of sharp focus and striking color rendition surrounded by variable, swirling bokeh and vignette. It also features an effect slider that operates as a second internal iris that changes the shape and amount of swirl in the bokeh; all while adding or removing vignette and center brightness.
“The Burnside 35 is one of the most versatile Lensbabies we’ve made,” said Lensbaby Chief Creative Officer and Co-Founder Craig Strong. “It gives you the ability to have a strong or subtle creative effect in a single lens, a lens you might just keep on your camera all day long.”
Adding to the Burnside 35’s versatility is the radical, new effect slider that can be used to add center brightness, in-camera vignette and adjust bokeh detail. You can toggle the gold-anodized effect slider on the barrel of the lens to create variable balance and harmony between center brightness, bokeh and vignette. The effect slider features a four-stop range of vignette and bokeh enhancement so you can dial in the exact look that appeals to you.
Burnside 35 joins Lensbaby’s lens lineup as an all-metal, non-tilting lens similar to their bestselling Velvet series. Made specifically for full frame and crop sensor cameras, this lens is compatible with Canon EF, Nikon F, Sony A, Pentax K, Micro 4/3, Sony E, Fuji X and Samsung NX.
Burnside 35 Product Specs:
The Burnside 35 is now available for purchase on lensbaby.com and select Lensbaby-authorized retailers for $499.95.
Portland, OR (January 11, 2018) - Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces the launch of their 46mm Macro Filter Kit.
Capture minute details with creative flare while making unique close-up shots of botanicals, tiny life forms, delicious dishes and more with this set of +1, +2 and +4 close-up filters.
This offering comes on the heels of the 46mm Filter Kit (which includes an 8-point Star Filter, 3-stop Neutral Density Filter and Circular Polarizer) that debuted in October 2017.
Lensbaby is broadening their product line to ensure photographers have the tools they need to keep pushing the limits of their creative freedom.
“Photographers see the world differently through Lensbaby lenses, in ways that open up a big world of creative possibilities,” said Lensbaby Chief Creative Officer and Co-Founder Craig Strong. “Our macro filter kit lets you experience this freedom in a new, up close and personal way.”
The 46mm Macro Filter Kit is multi-coated to deliver the highest possible contrast and is compatible with the Sweet 35, Sweet 50, Sweet 80, Edge 50, Edge 80, Twist 60 and Creative Bokeh Optics. Simply screw the filter onto the front of your favorite Lensbaby for creativity on a tiny scale. To get even closer to your subject, stack two or three macro filters or combine with Lensbaby Macro Converters.
Users can purchase the 46mm Macro Filter Kit for $49.95 at select Lensbaby-authorized retailers.
Create soulful, striking portraits with our Velvet 85 art lens. Compose impressionistic masterpieces with a soft overlay at bright apertures, straight out of camera. Use darker apertures to bypass glow and make images with a crisp, film-like aesthetic.
Building on the strengths of our bestselling Velvet 56 lens, Velvet 85 combines lustrous skin tones with the added compression and sublime bokeh of high-quality 85mm portrait lenses. Use its macro capability to capture the most compelling details.
Velvet 85 is currently available for pre-order and will begin shipping July 11th in the order in which they are received.
PORTLAND, OR–(Marketwired – Apr 12, 2016) – Lensbaby, makers of award-winning creative effects lenses, optics and accessories, today announced the availability of the Twist 60 lens. Twist 60 helps creative photographers find their visual voice by seeing the world differently.
This metal-bodied non-tilting 60mm f/2.5 lens with gold anodized accents creates powerful portraits, spotlighting subjects by freeing them from their background and surrounding them with swirly blur and enhanced vignette. The brighter the aperture, the greater the swirl and the greater the vignette.
Twist 60 Lens specs:
Twist 60 lens retails for $279.95 and is available via pre-order beginning April 12, 2016 (shipping May 5th, 2016). Twist 60 Optic will also be sold separately for use with other Lensbaby Optic Swap System-compatible lenses. It retails for $179.95. For best results, when using it in a tilting Lensbaby such as the Composer Pro, photographers should shoot with Twist 60 pointed straight ahead. Lensbaby products are available at B&H, Adorama, and from select specialty photo stores worldwide.
Latest product in Lensbaby’s Optic Swap System offers high-quality, versatile 50mm tilt lens
Portland, OR and New York, New York (PhotoPlus Expo 2015)—October 21, 2015 – Lensbaby, providing creative effects lenses to photographers that ignite their creativity and expand their unique visions of the world, today announced the new Composer Pro II with Edge 50 Optic, adding another powerful and creative tool to their Optic Swap System. The product will make its public debut during PhotoPlus Expo 2015, being held October 21-24 at the Javits Convention Center, New York City. Composer Pro II with Edge 50 Optic is designed for shooters ranging from avid enthusiasts and serious hobbyists to semiprofessional DSLR and mirrorless photographers.
Composer Pro II with Edge 50 Optic is a high-quality, 50mm f/3.2 upgraded metal-bodied tilt lens that lets you control depth of field in-camera for an authentic, immersive shooting experience. Photographers can use the lens to create images with a sharp slice of focus bordered by silky, smooth blur. The lens body swivels and tilts on a smooth metal ball and socket design, providing a fast and intuitive way to switch between traditional straight lens photos and tilt photography. Using selective focus, shooters can lead the viewers’ eyes on a unique journey through landscapes, close-ups, miniature effects, street photography and food photos.
Composer Pro II with Edge 50 Optic provides a gateway to an endless supply of creativity tools. Compatible with the Lensbaby Optic Swap System, it provides limitless options for photographers to swap optics in an out of the Composer Pro II lens body to change effect and focal length.
Composer Pro II with Edge 50 Optic specs:
Composer Pro II with Edge 50 Optic retails for $424.95 and is available for Canon EF, Nikon F, Sony Alpha A, Pentax K, Fuji X, Sony Alpha E, Micro 4/3rds, and Samsung NX. Lensbaby products are available at lensbaby.com, B&H, Adorama, and from select specialty photo stores worldwide.
Note - Edge 80 Optic, Sweet 35 and Sweet 50 are currently available with the original Composer Pro only.
Our Velvet 56 classic portrait lens gives you a velvety, ethereal start with a smooth finish, from the big picture to the smallest details. Bringing modern-day simplicity to the carefully crafted build and look of mid-20th century portrait lenses, this 56mm f/1.6 manual portrait and macro lens evokes an experience like no other. Embrace the moment as you easily go from capturing gorgeous, radiant environments to intimate details in the same scene.
Note: This announcement from last month flew under my radar. Better late than never! [Sean]
PORTLAND, Ore, – August 19, 2014 – Lensbaby, one of the world’s leading makers of creative-effects camera lenses, today announced the availability of the Sweet 50, a 50mm selective-focus optic compatible with the Lensbaby Optic Swap System for DSLR, mirrorless and motion picture cameras.
The Sweet 50 optic is a 50mm selective focus optic with a 12-blade adjustable aperture ranging from f/2.5 through f/22. Along with controlling depth of field, the aperture controls the size of the sweet spot of focus. The Sweet 50 is part of the Lensbaby Optic Swap System and is mounted to the DSLR, mirrorless or motion picture camera via the Composer Pro lens body.
Pricing and availability
The Sweet 50 will be available on September 16 at Lensbaby-authorized photo specialty stores worldwide. It will sell for $299.95 (MSRP) with the Composer Pro lens mount or $119.95 (MSRP) for the optic only.
Lensbaby has announced a new 5.8mm Circular Fisheye Lens for Canon and Nikon systems.
Lensbaby's 5.8mm Circular Fisheye lens gives photographers a fun and affordable way to create circular images that transform the world around them.
This Circular Fisheye lens is great for capturing the scale of endless landscapes and big events, fun self-portraits, quirky shots of pets or friends, creating extreme perspective, and experimenting with unique lens flare. It is capable of capturing a 185° angle of view and focusing from 1/4 inch in front of the lens to infinity. That extreme close-focus paired with the incredibly wide 5.8mm focal length produces other-worldly distortion with exceptional sharpness throughout.
The Circular Fisheye is optimized for APS-C sensor DSLRs, while producing a smaller image circle on full frame DSLRs.
Those watching the anticipated “Much Ado About Nothing,” out in theatres today, will see the magic of Lensbaby at work
Portland, OR - June 7, 2013 – Lensbaby, creator of award-winning Creative Effects SLR, mirrorless and PL mount camera lenses, is extremely excited to announce that its products were used to captivate audiences in the film “Much Ado About Nothing,” directed by the renowned Joss Whedon.
Shot in just 12 days, this new film puts a contemporary spin on Shakespeare’s classic comedy “Much Ado About Nothing.” The Director of Photography on “Much Ado About Nothing,” Jay Hunter, recently sat down with Lensbaby and gave some insight into how and why he used Lensbaby lenses during filming.
"We shot the flashback scenes on a Canon 7D with a Lensbaby Composer with Double Glass. I really love how the Lensbaby sends you into an abstract world, by defocusing and warping the frame while leaving other portions of the frame sharp. It helps directs your eye to certain moments, but also creates a dream state right out of the box," explained Hunter.
"The first time we used Lensbaby was in a flashback scene. I framed it up and told [director Joss Whedon] we could use a straight lens if the Lensbaby didn't work for him. However, Joss looked at it and said it was perfect — it just clicked for him. There was no discussion after that; it just became the way we were going to shoot all of the flashbacks in the film. There’s just something organic about doing things in camera, the way all of the elements come together. You get this end product that is so much more satisfying and higher quality in the end than spending a ton of time and money trying to replicate it in post-production."
See the “Much Ado About Nothing” trailer.
The inexpensive Lensbaby Spark (press release) has just made its debut.
Lensbaby has today announced the latest addition to their Optic Swap System, the 80mm Edge 80 Optic.
New Lensbaby Macro Converters Give Lensbaby Shooters Limitless Close-Focus Options
Portland, OR – February 2, 2012 – Lensbaby announces today the addition of its new macro photography accessories for its lens bodies and optics, the Lensbaby Macro Converters. These Macro Converters help Lensbaby photographers create close-up, dreamy and artistic photos while blurring out distracting elements.
“We’ve created a product that offers even more macro options beyond our existing Lensbaby Macro Kit, and works with every lens body and optic we make,” said Craig Strong, Lensbaby President and Co-Founder. “These Macro Converters offer great close-up range, and when mixed and matched with our existing Macro Kit, provide even more options for creative Lensbaby macro photography.”
The Macro Converters are available as a set containing one 8mm converter and one 16mm converter, which can also be stacked together to make a 24mm converter. The existing Lensbaby Macro Kit (which features a +4 and +10 macro filter) can also be used in conjunction with the Macro Converters with the Double Glass, Single Glass, Plastic and Soft Focus Optics for an even closer capture.
Lensbaby Macro Converters Box Contents:
* 8mm Macro Converter
* 16mm Macro Converter
* Hard storage case
* User guide
The Lensbaby Movie Maker's Kit (press release) has been announced.
Lensbaby highlights creative senior portraits with its Senior Style Portrait Contest.
Lensbaby has announced availability of its Portrait Kits and Senior Style Portrait Photo Contest (press release).
The Lensbaby Composer (B&H) will remain in the product line, but will have a new, lower MSRP.
Lensbaby has introduced the Sweet 35 Optic.
"The Sweet 35 Optic, compatible with the Composer, Muse, Control Freak and Scout lens bodies, produces a sweet spot of focus surrounded by a smooth, gradual blur. The Sweet 35 Optic provides photographers with even more creative freedom to capture their vision in camera by dialing in the sweet spot quickly and seamlessly, in the moment. Its wide 35mm focal length is perfect for landscape, event and environmental portrait photography."
Being able to adjust the built-in aperture by turning the ring on the Sweet 35 Optic is a very nice feature - advancing the Lensbaby line.
Update: Amazon.com has apparently sold out of the Lensbaby 2.0. It is still available at this link, but it is coming from Adorama and the price is now $67.95.