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 Friday, November 09, 2012
Sigma Global Vision has just posted a very detailed, well-illustrated website with an array of information on the Sigma 35mm f/1.4 DG HSM lens.
 
Sigma 35mm f/1.4 DG HSM preorders:
B&H: Canon Mount | Nikon Mount
Adorama: Canon Mount | Nikon Mount
Category: Sigma News
Post Date: 11/9/2012 9:12:46 AM CT   Posted By: Sean
 Monday, September 17, 2012
New Sigma Contemporary, Art, & Sports Lenses
 
COLOGNE, Germany, Sept. 17, 2012 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider for some of the world's most impressive lines of lenses, cameras and flashes, today announced the family-owned and operated company’s Sigma Global Vision from an invite-only event at photokina 2012 in Cologne, Germany.
 
This announcement explains the restructuring of the Sigma lens lineup into three new categories, the launch of a new lens in each of those categories, the development of a new quality control inspection and measurement system for the lenses, and the design of new software and a USB docking station that will enable photographers to update and adjust their lenses to suit their personal preferences.
 
“We’re moving in a new direction that simplifies the lens selection process for photographers and helps them realize the full potential of the DSLR system,” said CEO Kazuto Yamaki. “In addition to making it easier for photographers to find the right lens, we’re empowering them with more control over their equipment, while furthering our commitment to them by establishing a higher expectation for the quality of the lenses we produce.”
 
New lens categories and new lenses
 
Starting immediately, all newly produced interchangeable lenses from Sigma will be designed for and organized into one of three product categories: Contemporary, Art and Sports. Each line has a clearly defined concept to guide shooters in the selection of the right lens for their photographic interests.

  • Contemporary – These lenses incorporate the very latest technology and keep size and weight to a minimum, without compromising their advanced optical performance or utility. High-performance, versatile, compact and superbly portable, these lenses will be largely comprised of standard zooms, telephoto zooms and high-magnification zooms for an array of photography, including landscape and travel photography, and casual portraiture.
  • Art – These lenses are developed with an emphasis on artistic touch and are designed to meet the expectations of users who value a creative, dramatic outcome. Along with landscapes, portraits, still-life, close-up and casual snaps, these lenses are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much of an expressive scope when capturing architecture, starry skies, underwater shots and many other scenes. This category will be comprised of many focal lengths and designs, such as large-aperture prime lenses, wide-angle lenses, ultra wide-angle lenses, and macro and fisheye lenses.
  • Sports - With their high-level optical performance and expressive power, these lenses can capture fast-moving subjects, even at distance. This line also offers a variety of functions to aid the photographer in challenging conditions and scenarios. Besides sports photography, the lenses are also ideal for nature shots featuring birds, wild animals and other creatures, and for the capture of aircraft, trains, race cars and more. The Sports line is also unique in that users can adjust the lenses’ focus speeds and the focus limiters via a button on the lens. The Sports category will be comprised of telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses, and more.

The creation of these new categories comes with the introduction of three new lenses:

  • 17-70mm F2.8-4 DC MACRO OS HSM – This new Contemporary lens is designed for cameras with an APS-c sensor and covers a range equivalent to 25.5 to 105mm on a 35mm camera. An upgrade to its predecessor, which was released in December 2009, this general purpose lens offers a new design and a more compact build.
  • 35mm F1.4 DG HSM – This Art lens provides photographers with a state-of-the-art alternative to the more conventional 50mm. This lens’ axial chromatic aberration is minimized, which renders a cool and smooth out-of-focus image. At low apertures, it can perform like a wide-angle lens; when opened up to F1.4, it will provide background bokeh and make the subject pop like a mid-range telephoto lens.
  • 120-300mm F2.8 DG OS HSM – With redesigned mechanics and performance, this Sports lens is an update from its predecessor released in February 2011. This high-performance lens eases difficult shooting conditions by offering a maximum focal length of 300mm and a wide-open aperture of F2.8. This lens, like the other Sports category lenses to come, is dust and moisture resistant, and allows users to adjust the focus speed and the focus limiter via a button on the lens.

New user-control tools and software, and new quality control measures
 
The new Sigma Optimization Pro software and USB Dock are designed exclusively for the new lenses within the new product lines. They will enable Sigma users to connect their lenses to their computers to update lens firmware and fine-tune focus parameters via easy-to-use, on-screen controls.
 
All of these new lenses will also be subject to Sigma’s new, proprietary modulation transfer function (MTF) measuring system called “A1.” Named in honor of the company’s sole production base, the Aizu factory in Aizu, Japan, the A1 system will allow inspectors to verify previously undetectable high-frequency details in each lens before it is shipped.
 
“We used to measure lens performance with a MTF measuring system using conventional sensors, but this new A1 system uses our own 46-megapixel Foveon direct imaging sensors,” said Yamaki. “We view this new method of performance evaluation as being incredibly important, not only because we owe it to our customers, but because we owe it to ourselves. We’ve spent more than 50 years perfecting our design and manufacturing processes, and now we deliver a complete package by closing the loop on that commitment to quality by adopting a more stringent verification process.”

Category: Sigma News
Post Date: 9/17/2012 4:33:24 PM CT   Posted By: Sean
 Friday, March 30, 2012
From Sigma Corporation of America:
 
Newly designed telephoto zoom lens with Sigma’s own Optical Stabilizer system at street price of $1099
 
Ronkonkoma, NY, March 30, 2012 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that its newly upgraded 50-150mm F2.8 APO EX DC OS HSM telephoto lens is now available for the street price of $1,099.
 
The 50-150mm F2.8 APO EX DC OS HSM telephoto lens is the successor to the 50-150mm F2.8 APO EX DC II HSM. The updated lens now features Sigma’s own proprietary Optical Stabilizer (OS) technology, which offers the use of shutter speeds approximately four stops slower than would otherwise be possible. The lens design utilizes an inner-focusing and inner-zooming system that provides convenient handling and this, along with the OS feature, makes it favorable for high-performance, handheld, close-up photography. Additionally, the Hyper Sonic Motor (HSM) ensures quiet and high-speed auto focusing, while allowing full-time manual focus capability.
 
The Sigma 50-150mm F2.8 APO EX DC OS HSM Canon mounts will be available next week, while the Nikon and Sigma mounts are expected to be available by the end of April.
 
“This lens is a great addition to our lineup of telephoto lenses, and will be a fantastic tool for portrait, landscape and nature photography,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “This is our tenth telephoto lens with Optical Stabilizer technology and provides another option for photographers looking to produce high-quality images.”
 
Six SLD glass elements provide exceptional corrections for all types of aberrations and provide high-quality imagery throughout the zoom range. It also has a rounded, nine-blade diaphragm that creates an attractive blur to the out-of-focus areas of the image.
 
The lens’ Super Multi-Layer Coating reduces flare and ghosting and ensures sharp and high contrast images even at the maximum apertures. The addition of Sigma’s 1.4x EX DG APO and 2x EX DG APO teleconverters produce a 70-210mm F4 autofocus telephoto zoom lens and a 100-300mm F5.6 autofocus telephoto lens, respectively.
 
B&H just started accepting Sigma 50-150mm F2.8 APO EX DC OS HSM Lens preorders.
Post Date: 3/30/2012 7:17:31 PM CT   Posted By: Bryan
 Friday, February 03, 2012
From Sigma:
 
Announcement: New CEO of Sigma Corporation
 
We would like to announce that Kazuto Yamaki, previously Chief Operating Officer, was appointed as Chief Executive Officer of Sigma Corporation.
 
Name and Biography of New Chief Executive Officer
 
New Job Title: Chief Executive Officer
Name: Kazuto Yamaki
Date of Birth: March 22nd, 1968
 
Biography
 
April, 1993 joined Sigma Corporation
November, 2000 Manager of Corporate Planning Division
November, 2003 Vice-President
November, 2005 Chief Operating Officer
January, 2012 Chief Executive Officer
 
Date of Assumption of Office
 
January 18th, 2012, Wednesday
Category: Sigma News
Post Date: 2/3/2012 9:20:32 AM CT   Posted By: Bryan
 Friday, January 27, 2012
From Sigma Corporation of America:
 
Sigma Corporation of America announces the passing of Michihiro Yamaki
 
Imaging manufacturer’s pioneering CEO, founder led company for more than 50 years
 
RONKONKOMA, NY, Jan. 27, 2012 – With great sadness, Sigma Corporation of America today announced the passing of Sigma Corporation’s founder and CEO Michihiro Yamaki. He died of liver cancer in Tokyo, Japan, on Jan. 18 at the age of 78.
 
“We are deeply saddened by this loss,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Mr. Yamaki was an industry visionary, and his leadership and enthusiasm has been the driving force behind our company’s innovation for more than 50 years. We’re sending our deepest condolences to the Yamaki family, and our entire Sigma family around the world, during this very difficult time.”
 
Yamaki founded Sigma Corporation on Sept. 9, 1961 with the development of the first-ever rear attached lens converter. At that time, most photo enthusiasts believed that a lens converter could only be attached to the front of a camera lens and the 27-year-old optical engineer turned conventional optical theory on its head. Sigma Corporation celebrated its 50th anniversary in 2011 with Yamaki still at the company’s helm.
 
Throughout his years in the photo industry, Yamaki has been focused on producing high-quality, high-performance photographic technology at moderate prices. His goal for the company has always been to make outstanding image quality accessible to all photographers. To this end, he grew the family-owned organization into a leading researcher, developer, manufacturer and service provider of lenses, cameras and flashes. The company is now known as the largest, independent SLR lens manufacturer in the world, producing more than 50 current lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Pentax and Sony.
 
In 2008, under Yamaki’s direction, Sigma Corporation purchased Foveon, a California-based company that’s renowned for developing the X3 image sensor technology. This patented, three-layer image sensor captures all primary RGB colors at each pixel location arranged in three layers to deliver outstanding, high-resolution, high-definition images with impressive three-dimensional detail and rich gradation. Last year, the company announced the arrival of its SD1, a groundbreaking, 46-megapixel direct image sensor camera, offering more megapixels than any other DSLR currently on the market. Sigma Corporation continued its theme of addressing gaps in the industry and the needs of photographers by kicking off 2012 with the launch of its new, Digital Neo (DN) line of lenses for Micro Four Thirds and E-mount camera systems.
 
In addition to his inventions and photographic foresight, Yamaki made many other contributions to the industry in his 78 years of life. He served organizations such as: the Japan Photographic Enterprises Association, Japan Machinery Design Center, Japan Optomechatronics Association, Photographic Society of Japan, and Japan Camera Industry Institute. He has also been honored with the “Person of the Year” award from The Photoimaging Manufacturers & Distributors Association (PMDA), the “Hall of Fame” award from the International Photographic Council (IPC), and the Golden Photokina Pin for his longtime contribution to the imaging industry.
Category: Sigma News
Post Date: 1/27/2012 1:07:07 PM CT   Posted By: Bryan
Sigma Corporation has announced that its founder and CEO, Michihiro Yamaki, age 78, has passed away:
 
Announcement of the death of Michihiro Yamaki, CEO
 
We regret to announce that the founder and CEO of Sigma Corporation, Michihiro Yamaki passed away at 1:53am on January 18th, 2012.
 
We would like to sincerely express our deep gratitude for your generous support for him till this day.
Posted to: Canon News
Category: Sigma News
Post Date: 1/27/2012 9:52:08 AM CT   Posted By: Bryan
 Friday, January 13, 2012
AmateurPhotographer.co.uk is reporting that one of two existing preproduction Sigma 180mm f/2.8 OS Lenses has gone missing at CES.
 
Sigma staff were reportedly "mystified" when they discovered the lens missing on the second morning of the show.
Category: Sigma News
Post Date: 1/13/2012 10:22:09 AM CT   Posted By: Bryan
 Monday, January 09, 2012
 Monday, November 21, 2011
One of the tasks that I am far behind on is adding sample pictures to the site. To begin addressing this issue, I have added a batch of sample pictures to the site.
 
Many Canon EOS DSLRs and many lens brands and models are represented in this batch. I hope to add many more pictures in the near future.
 
Be sure to read the tips and other comments below each picture.
Posted to: Canon News
Post Date: 11/21/2011 10:54:29 AM CT   Posted By: Bryan
 Tuesday, October 04, 2011
The Sigma 18-200mm f/3.5-6.3 II DC OS Lens (press release) has been announced.
Category: Sigma News
Post Date: 10/4/2011 8:52:14 AM CT   Posted By: Bryan
 Friday, August 19, 2011
Sigma has announced that the new Sigma 12-24mm f/4.5-5.6 II DG HSM Lens in Nikon mount will be shipping at the end of this month.
Posted to: Nikon News
Category: Sigma News
Post Date: 8/19/2011 10:04:02 AM CT   Posted By: Bryan
 Thursday, August 11, 2011
Sigma has posted sample pictures for the new Sigma 105mm and 150mm f/2.8 EX OS HSM Macro Lenses (select the 150 samples using the left navigation bar).
 
B&H has the Sigma 105mm f/2.8 EX DG OS Macro Lens (for Canon - accepting Nikon preorders) and the Sigma 150mm f/2.8 EX DG OS Macro Lens (for Canon and Nikon) in stock.
Category: Sigma News
Post Date: 8/11/2011 9:22:31 AM CT   Posted By: Bryan
 Wednesday, July 20, 2011
The Sigma 12-24mm f/4.5-5.6 II DG HSM Lens (press release) has been announced.
Category: Sigma News
Post Date: 7/20/2011 10:03:37 AM CT   Posted By: Bryan
 Friday, July 15, 2011
The Sigma 150mm f/2.8 EX DG OS HSM Macro Lens in Nikon mount is scheduled to ship at the end of this month (July 2011), according to Sigma.
Posted to: Nikon News
Category: Sigma News
Post Date: 7/15/2011 10:19:39 AM CT   Posted By: Bryan
 Monday, June 13, 2011
The Sigma 150mm f/2.8 EX DG OS HSM Macro Lens in Canon mount is scheduled to ship at the end of this month, according to Sigma.
 
Preorder the 150 OS at Adorama or Amazon.com.
Posted to: Canon News
Category: Sigma News
Post Date: 6/13/2011 10:07:56 PM CT   Posted By: Bryan
 Wednesday, May 25, 2011
In a noticed issued today, Nikon Corporation has indicated that it has filed a patent infringement lawsuit against Sigma:
 
Nikon Corporation filed a patent infringement lawsuit in Japan
 
Nikon Corporation (KIMURA Makoto, President, Tokyo, hereafter referred to as "Nikon") filed a patent infringement suit against Sigma Corporation (hereafter referred to as "Sigma") to Tokyo District Court on May 25, 2011. Nikon's lawsuit seeks an injunction against Sigma's manufacture and sale of infringing interchangeable lenses with vibration reduction for single lens reflex cameras, along with damages for past infringement.
 
Nikon has invested considerable resources in the form of research and development over a period of many years. Such investments have created intellectual property that are important business assets of Nikon and have enabled Nikon to continuously provide the products and services that satisfy its customers requirements.
 
Although Nikon attempted to resolve Sigma's patent infringement through negotiation, a non-adversarial resolution could not be reached. Consequently, Nikon concluded that filing a lawsuit was the only way it could protect its intellectual property.
Category: Sigma News
Post Date: 5/25/2011 7:35:24 AM CT   Posted By: Bryan
 Thursday, May 12, 2011
Sigma has today announced that the Sigma 120-300mm f/2.8 EX DG OS HSM Lens in Nikon-mount is scheduled to start shipping this month.
 
Adorama is taking preorders.
 
B&H is now accepting preorders for the Canon-mount version, so I expect this one to be available very soon.
Posted to: Nikon News
Category: Sigma News
Post Date: 5/12/2011 10:30:10 PM CT   Posted By: Bryan
 Friday, May 06, 2011
Sigma has today announced that the Sigma 120-300mm f/2.8 EX DG OS HSM Lens " ... will be available for CANON mount soon."
 
I can't tell you what "soon" means, but Adorama and Amazon.com are taking preorders.
Posted to: Canon News
Category: Sigma News
Post Date: 5/6/2011 10:43:41 AM CT   Posted By: Bryan
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