Canon Challenges Selected Influencers to Push Their Boundaries of Photographic Expression with the New EOS M5 Digital Camera through a Game of “Tag” Via Social Media
MELVILLE, N.Y., November 15, 2016 – In celebration of the release of the new Canon EOS M5 Digital Camera, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the launch of the #TagYoureIt collaborative Instagram campaign. Actress and blogger Jamie Chung and 12 participating photographers, chosen because of their passion for sharing the world around them, will be faced with completing spontaneous photo challenges from now through the end of the year.
Created to celebrate the power of photography in social media, these photo challenges highlight the creativity and speed that can be achieved with the compact and portable EOS M5 Digital Camera. Throughout the campaign, Jamie and each participating photographer will be tagged and challenged by another influencer in the #TagYoureIt program to complete their photo challenge within 24-hours. The game of #TagYoureIt continues when the previous individual tags the next participant on Instagram.
“The EOS M5 Digital Camera is the perfect creative tool for the spontaneous nature of these photo challenges,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We hope that the photographic journey started by these influencers through #TagYoureIt lives on through their fans and followers who we hope are inspired by these photo challenges.” A sample #TagYoureIt challenge could include creating and capturing a sample outfit inspired by the year you were born or making something inedible look edible and delicious.
"I’m honored to kick off the #TagYoureIt campaign as it really resonates with how I challenge myself every day to see the world differently,” said Jamie Chung. “I love to have fun with my looks and no matter what bag I’m wearing, the Canon EOS M5 is a great camera to pack when shooting for my channel since it’s lightweight and compact but still powerful.” In addition to Jamie Chung, Canon #TagYoureIt participants are:
Natalie Amrossi, @misshattan
Morgan Phillips, @morganphillips
Lucy Laucht, @lucylaucht
Rodrigo Trevino, @rodtrvn
Cole Younger, @cole_younger_
Matt Crump, @mattcrump
Tiffany Mitchell, @tifforelie
New Fork City, @new_fork_city
Sarah Phillips, @Food
Madeline Lu, @lumadeline
New Darlings, @Newdarlings
Emily Ann Gemma, @emilyanngemma
The EOS M5 camera includes a range of features that allows its user to capture beautiful content without the size of a traditional DSLR camera, but with similar power and performance. Camera features include: built-in Wi-Fi1 and NFC technology, Bluetooth2, High-speed continuous shooting, time-lapse, Full HD 60p video to capture fast-moving subjects, compatibility with the full Canon line of EF and EF-S3 lenses and more.
The campaign will extend through December and can be tracked on Instagram using #TagYoureIt. Participating influencers will be challenging their fans to answer a challenge of their own for a chance to get reposted or get a special shout out. Be sure to follow along with #TagYoureIt for an opportunity to participate.
Inspire 2 And Phantom 4 Pro Give Creators Unique High-Performance Tools
November 15, 2016 – DJI, the world leader in unmanned aerial technology, Tuesday introduced two new drones that raise the bar for professional imaging: Inspire 2, the best ready-to-fly platform for high-end film and video creators, and Phantom 4 Pro, the smartest and most creative flying camera of its size.
“Professional filmmakers and photographers always push to create images that have never been seen before, and DJI never stops trying to give them the tools to achieve their vision,” said DJI CEO and Founder Frank Wang. “Our newest flight platforms and stabilized aerial cameras are smarter, faster and more powerful than ever before. We can’t wait to see how creators use Inspire 2 and Phantom 4 Pro to capture dazzling images.”
Inspire 2 offers powerful capabilities and is easy to operate. The nimble new magnesium-aluminum alloy body increases stiffness while lowering weight. It has a top speed of 67 mph and takes only 4 seconds to accelerate to 50 mph. With the new dual battery system, flight time is up to 27 minutes. A new forward-facing camera offers the pilot the best flight view for operating the master controller, while the camera operator receives a separate feed from the professional Zenmuse camera mounted on the main gimbal. The Inspire 2 supports the brand-new Zenmuse X4S and X5S cameras and will support additional cameras in the future.
An entirely new image processing system, called CineCore 2.0, is embedded into the airframe, which allows processing large files faster than ever before. Inspire 2 captures 5.2K video at 4.2 Gbps for Adobe CinemaDNG RAW videos and leverages a newly-designed, fast CINESSD storage for a smooth work experience. A variety of video compression formats are supported by CineCore 2.0, including Adobe CinemaDNG, Apple ProRes 422 HQ (5.2K, 4K) and ProRes 4444 XQ (4K), H.264, and H.265. When recording 4K video in H.264 and H.265, the birate is up to 100Mbps.
Inspire 2 offers professional capability and control suitable for many scenarios. With optional high-altitude propellers, Inspire 2 can reach a maximum service ceiling of 16,404 feet above sea level, and the self-heating dual battery redundancy system maintains good performance of the battery to -4 degrees Fahrenheit. Through an optimized mode, Inspire 2 streams smooth video at the widely used 1080i50/720p60 broadcast standard. Enhanced Lightbridge video transmission makes smoother HDMI video possible.
High Performance and Professional Reliability
The dual-battery system ensures that if one battery fails during a flight, the other will be able to provide power for a safe return to home. Stereo vision sensors have been included on the front and bottom of Inspire 2 for obstacle detection, and upward facing infrared sensors on top of the aircraft add protection when flying in enclosed spaces.
The redesigned propulsion system can safely carry Inspire 2 through incredible vertical camera moves, climbing at almost 20 feet/second and descending at almost 30 feet/second. Redundant systems provide reliability for the IMU, barometer, electronic speed controller communication and satellite navigation modules. The master and slave controller range now extends to 328 feet and users can switch between 2.4 GHz and 5.8 GHz frequencies to cut through any noise for greater signal stability.
Inspire 2’s new intelligent flight modes expand DJI’s computer vision technology to safely fly routes that give creators new ways to capture what they envision. Spotlight Pro Mode locks onto a subject during flight while the aircraft flies freely in another direction – and automatically rotates the aircraft to stay on the shot if the gimbal reaches its rotational limit. The forward-facing camera offers TapFly, which directs Inspire 2 to any point on the screen while avoiding obstacles along the way. ActiveTrack recognizes common subjects such as people, cars and animals, sending Inspire 2 to follow behind, lead in front, circle above or track alongside while always flying forward, ensuring the forward-facing obstacle sensing system keeps the aircraft safe.
New Zenmuse Cameras
DJI is enhancing the imaging potential of the Inspire 2 by expanding its line of interchangeable Zenmuse cameras, which are designed for aerial imaging and communicate directly with the aircraft’s gimbal and flight controllers. For situations that require a balance between weight and image quality, the new Zenmuse X4S has a 1-inch, 20-megapixel sensor with 11.6 stops of dynamic range and a 24 mm equivalent focal length. The Zenmuse X4S offers aperture control (f2.8-11) and a mechanical shutter that cancels rolling shutter distortion. The new Zenmuse X5S has a larger Micro Four Thirds sensor with 20.8 megapixels and an incredible 12.8 stops of dynamic range. The Zenmuse X5S camera now supports 8 lenses from wide angles to zooms. It shoots 20fps continuous burst DNG RAW (20.8 MP). In the future, a handheld mount will be available for the Zenmuse X4S and X5S cameras, bringing those cameras down to the ground for more flexible filmmaking.
Professional Accessories to Enhance Performance
A series of powerful DJI accessories will meet the needs of operators under various filming conditions. DJI Focus, a battery charging station, DJI CINESSD, CINESSD station and other optional accessories are available.
An optional DJI Crystalsky high-brightness IPS monitor features an ultra-bright screen that is clearly visible in direct sunlight and ideal for outdoor shooting. It comes in 5.5-inch and 7.85-inch sizes, with the highest brightness up to 1000 cd/m2 and 2000 cd/m2 respectively, and its dedicated system reduces video transmission latency. Dual Micro-SD Card slots within the screen make it easy to back up footage and can also be used to transfer and play back files. It operates in extreme temperature conditions from -4 degrees to 104 degrees Fahrenheit.
Phantom 4 Pro
Phantom 4 Pro offers a powerful imaging system for professional photo and video creators as well as non-professionals who demand excellence from the camera and platform they use to pursue their creative visions. The camera now packs a 1-inch 20-megapixel sensor, and almost 12 stops of dynamic range bring out levels of detail and low-light performance unprecedented in a flying camera of this size. Its mechanical shutter eliminates rolling shutter distortion in fast-moving scenes. Phantom 4 Pro can capture slow-motion 4K video up to 60 fps at a maximum bitrate of 100 mbps. In addition, the Phantom 4 Pro offers H.265 video compression, which substantially improves video quality at the same bitrate.
Reliable with Enhanced FlightAutonomy System
Phantom 4 Pro builds on DJI’s original obstacle avoidance system with FlightAutonomy – three sets of visual systems that build a 3D map of obstacles in front, behind and below the aircraft, as well as infrared sensing systems on both sides. FlightAutonomy can position, navigate and plan routes for Phantom 4 Pro, enabling it to avoid obstacles in a sensing range up to 98 feet at front and rear, even in complex 3D environments. When returning to home and tapping to initiate auto takeoff or landing, the Landing Protection function is able to detect and help avoid landing on uneven ground or water. Phantom 4 Pro has high-performance battery technology that provides up to 30 minutes of flight time. The Phantom 4 Pro flies at 31 mph in P mode with obstacle avoidance in effect, and has a 45 mph top speed in sport mode.
Professional Control with New Remote Controller
Phantom 4 Pro’s revolutionary new compact remote controller comes with an optional high luminance display, providing a clear and vivid live HD view from the main camera as well as essential telemetry data, even in direct sunlight. The aircraft will automatically choose between 2.4GHz and 5.8GHz once powering on to gain a clear signal in areas with high radio interference. The new controller has a built-in GPS, compass, Micro-SD card slot and HDMI port.
New intelligent flight modes make Phantom 4 Pro the smartest flying camera of its size, opening new vistas for creators, such as the new Draw Mode that allows operators to draw lines on the controller display and direct the Phantom 4 Pro to fly that route.
ActiveTrack recognizes common subjects such as people and bikes, then follows them from any angle while maintaining camera focus, and includes three new modes – New Circle, Profile and Spotlight.
Narrow sensing enhances obstacle avoidance sensitivity so the aircraft can fly through complex environments like narrow doorways. TapFly now works backwards and comes with a new Free mode that allows a pilot to set the direction of flight, turn the Phantom 4 Pro or tilt the gimbal without changing the direction of flight. With the new AR Route feature, operators will be able to tell the flight route on the screen. As an additional safety feature, within a minute of losing GPS signal, the aircraft will automatically return to the last connected position and hover there precisely to wait for the pilot’s command. With the enhanced return to home function, the aircraft knows where it should be going from up to 984 feet away and avoids obstacles along the route.
Price and Availability
Phantom 4 Pro’s U.S. retail price is $1,499 with a standard controller. The Phantom 4 Pro+, which includes a Phantom 4 Pro aircraft, and a high luminance display remote controller, will be available at $1,799.
The U.S. retail price of the Inspire 2 aircraft is $2,999. The Inspire 2 Combo, which includes one Inspire 2 aircraft, one Zenmuse X5S, CinemaDNG and Apple ProRes License Key, is available for $6,198. Customers who order the Inspire 2 Combo before January 1, 2017 can enjoy a special price of $5,999.
DJI Care Refresh
DJI Care Refresh offers plans for four products: Inspire 2 (aircraft only), Zenmuse X4S and X5S cameras, and Phantom 4 Pro (aircraft and camera included). The packages cover Mainland China,the United States, Canada, European Union, Great Britain, Australia and Hong Kong.
DJI Care Refresh provides prioritized replacement units, greatly reducing the time it takes for you to get back in the air. This extra coverage offers up to two replacement units within one year.
Consumers are creating more higher-resolution and higher volumes of content than ever before. From action cam enthusiasts to selfie lovers to doting parents who capture every milestone moment on their 4K smartphones, the need for even more space to store photos, movies, music and content—and take it on the go—is growing. While data storage demands are ever-increasing, so is the need to organize, centralize and back up that data.
With today’s launch of the Backup Plus Portable 5TB drive—the largest capacity mobile drive on the market—Seagate is helping its customers better manage their massive deluge of data. This new storage solution is made possible thanks to Seagate’s new BarraCuda internal drive, featuring its breakthrough 2.5-inch 1TB platter technology announced last month. The Backup Plus 5TB drive will be the first device to ship with the new BarraCuda 5TB drive and offers:
Unparalleled capacity for its size
Customizable backup options with Seagate Dashboard software for easy local, mobile, cloud and social media backup
Use on both PC and Mac computers by installing the NTFS driver for Mac
Quick file transfers with USB 3.0 connectivity
Sleek 20.5mm form factor with aluminum cover making the drive as durable as it is efficient
The newest Backup Plus 5TB drive joins Seagate’s award-winning family of external drives, including Ultra Slim, Slim, Portable 4TB, Fast, Desktop and Hub. The Seagate Backup Plus Portable 5TB drive will be available this month for an MSRP of $189.99 in black, silver, red and blue color options at consumer electronics resellers worldwide.
Through 11/28, use coupon code BF2016 at BorrowLenses.com to get 20% off your rental and Thanksgiving and Black Friday for free (if your rental period spans those days).
Fine Print: Discount codes expire November 28, 2016, at 11:59 PM PDT. Orders must be delivered or picked up by December 21, 2016. Not eligible for existing orders, For Sale items, Aquatech products or BL Memberships. BorrowLenses rental orders only ship to U.S. addresses in the 50 United States and the District of Columbia. Renters must possess a U.S. credit card. This code is for rentals only, is not transferable, is not valid on items for purchase, and cannot be combined with other discount codes.
In this video, Peter Hurley rocks out his signature Westcott Flexkit system to create amazing headshot portraits. He then works with Canon Speedlites and Westcott Rapid Boxes to create a simple, but effective setup to achieve a similar look.
The kids have been back to school for months. The weather is starting to get cooler. Before you know it, the holidays will be upon us. Holiday wish lists for games, pets, toys, and maybe even a unicorn will be made by your darling kiddos. You'll unpack your holiday decorations and excitedly plan for some fun family traditions. And then one day, you'll get your first holiday card in the mail from a family member or friend. Please tell me that you've had at least one year where that first card has rolled in, and you've been entirely caught off guard. Please tell me that that first card has been your reminder that you haven't even thought about your card yet. I want you to tell me this so that I feel better about my fairly predictable inability to prepare in advance for my own holiday card.
We can do this, people. We can get our holiday card out before the New Year. And here's some tips for wowing your family and friends with a beautiful card this season.