Tokina Announces Price Increases, PLUS Branding

Based on the release date, this is some slightly old-dated info from Tokina that is now hitting the news:

About price revision and renewing of Tokina brand lenses

Jun 17, 2022

Dear Customers,

We sincerely thank you for your continued support of Tokina lenses.

Due to recent cost hikes of raw materials and components, our production costs have been greatly increased. We have been making every effort to absorb the cost hike.

However, regrettably, we are not able to bear all the cost increase any further and we need to revise the price of all Tokina lenses. In line with this revision some of our Tokina lenses will be discontinued and renewed respectively as below. The global shipment of renewed models is scheduled to start from June, 2022.

Tokina lens to be renewed

The below models will be renewed. The renewed models will be marked with the "PLUS" sticker on the package and will come with Tokina branded microfiber cleaning cloth. The technical specifications remain the same.

Package design

The renewed models will be marked with the "PLUS" sticker on the package (on all sides).

Seal design and size can be changed without prior announcement. Seal position on the box can be slightly different from real product.

Tokina branded microfiber cleaning cloth included in the box.

Following the renewing the Tokina lenses, the following products will be discontinued.

We would appreciate your kind understanding and cooperation.