Lytro Unveils Perspective Shift and Living Filters for New Ways to Experience Living Pictures
Mountain View, Calif. – November 15, 2012 – Lytro Inc., creator of the world’s first consumer light field camera, announced today it will unveil a new light field technology capability for the Lytro camera with Perspective Shift as well as new creative tools with Living Filters. These features will be available to customers starting December 4th via a free Lytro Desktop software update.
Perspective Shift lets Lytro photographers interactively change the point of view in a picture after it has been taken. On a computer or mobile device, viewers can move the living picture in any direction – left, right, up, down and all around. When pictures are shared to the web, Facebook and Twitter, friends can experience Perspective Shift without needing any special software. Perspective Shift also works retroactively on any light field pictures previously taken with a Lytro camera.
“By capturing the light field, the Lytro camera lets photographers achieve things that were never before possible. The first groundbreaking capability was focusing pictures after they were taken and now we are excited to offer Perspective Shift, which brings living pictures to life in an entirely new way,” said Ren Ng, founder and executive chairman of Lytro.
“The new Perspective Shift from Lytro is fun and artistic! I've had a wonderful time running around with my Lytro camera to grab little scenes and bend them into this new way of seeing living photos. The idea that you can take any little scene and make it like interactive Matrix-bullet-time is really cool," said Trey Ratcliff, renowned landscape photographer and Lytro pro-shooter team member.
In addition to Perspective Shift, Lytro announced a new way to enhance light field pictures with Living Filters. With a single click, Lytro photographers will be able to apply one of nine interactive filters to their pictures and change the look of the picture based on light field depth. Unlike traditional digital photo filters, Living Filters create additional effects as viewers interact with a picture. Living Filters is a free update to Lytro Desktop and works on all Lytro light field pictures, including retroactively.
New Living Filters:
“Having the ability to play with tiles of your living pictures while you refocus with Mosaic or to give an evening shot more drama with Film Noir will let Lytro camera owners and their friends and family have even more fun with the light field and the living pictures it creates,” said Eric Cheng, director of photography at Lytro.
To view Lytro pictures and get more information on Perspective Shift and Living Filters, visit these picture galleries: