Note: This announcement from last month flew under my radar. Better late than never! [Sean]
PORTLAND, Ore, – August 19, 2014 – Lensbaby, one of the world’s leading makers of creative-effects camera lenses, today announced the availability of the Sweet 50, a 50mm selective-focus optic compatible with the Lensbaby Optic Swap System for DSLR, mirrorless and motion picture cameras.
The Sweet 50 optic is a 50mm selective focus optic with a 12-blade adjustable aperture ranging from f/2.5 through f/22. Along with controlling depth of field, the aperture controls the size of the sweet spot of focus. The Sweet 50 is part of the Lensbaby Optic Swap System and is mounted to the DSLR, mirrorless or motion picture camera via the Composer Pro lens body.
Pricing and availability
The Sweet 50 will be available on September 16 at Lensbaby-authorized photo specialty stores worldwide. It will sell for $299.95 (MSRP) with the Composer Pro lens mount or $119.95 (MSRP) for the optic only.