Tamrac News
From Tamrac/Gura Gear:
Gura Gear is now Tamrac. One vision. One focus. One purpose.
At Gura Gear, we've always had one vision: to carry your photography dreams to the ends of the earth. Gura Gear developed a bit of a reputation for camera bags that are durable, beautiful, functional and capable of traveling to the ends of the earth. We are not interested in resting on our reputation.
To grow and spread our ideas to a wider audience, we bought Tamrac in 2014, a brand with a nearly 40 year heritage and a global network. Now, we've taken the best of Gura Gear and injected it into the all new Tamrac.
Introducing the new Tamrac G-Elite series. Built on Gura Gear's DNA, the all new G32 and G26 introduce tougher, lighter fabrics and new features – like that laptop sleeve you all have been clamoring for – and kept all the things you love like feather light bags that protect your equipment from the overhead compartment all the way to the land rover.
Gura Gear lives on as Tamrac G-Elite. The apex of volume efficient, lightweight camera carrying.
Where is Gura Gear going? The same place it has always gone – to the ends of the earth.
The Tamrac G-Elite bags will be available soon from authorized retailers.
From Gura Gear:
Court Approves the Sale of Tamrac Brand and Assets to Gura Gear
OGDEN, UT (June 18, 2014) – GuraGear, LLC, makers of innovative carrying solutions for discerning creative professionals has agreed to acquire the brand and assets of Tamrac, Inc. The U.S. Bankruptcy Court approved the sale through the Chapter 11, Section 363 Sale of Assets process. Tamrac entered Chapter 11 bankruptcy protection in early 2014 and has a 37 year history of developing affordable carrying solutions for photographers.
Gura Gear President, Gregory Schern stated, “this acquisition represents an exciting opportunity for Gura Gear to build upon a brand with a legacy of designing solutions for photographers and a dedicated customer following while leveraging worldwide distribution. We look forward to providing customers a high level of service and implementing solutions from a new perspective in a rapidly evolving industry.” Tamrac, Inc. will continue to operate normally until the acquisition is finalized in late June. Once the transaction is complete, Gura Gear will relocate Tamrac's assets and expand its Ogden, Utah facilities.
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