Sony News (Page 6)
Just posted: Sony FE 400-800mm F6.3-8 G OSS Lens Review.
Expect this lens to become super popular among birders and other wildlife photographers.
Please share!
Support this site by ordering the Sony FE 400-800mm F6.3-8 G OSS Lens (or anything else) from B&H | Sony | Adorama | Amazon (all available countries) | WEX | Camera Canada
Rent the Sony FE 400-800mm F6.3-8 G OSS Lens from Lensrentals.
My son-in-law just launched a startup, Muddy Dog Snacks, featuring top 9 allergen-free, gluten-free, and artificial ingredient-free human treats, protein energy bars, to be more specific. Great taste is included (my grandson loves them).
Usually, online buyers want to see photos of the product they are purchasing, and I was handed the technical responsibility for that job (I know, shocking, but my price was unbeatable). Sam wanted complicated collages included in the mix, and lighting a complicated set can be challenging. Fortunately, the shooting day featured significant cloud cover that created a soft light in the sunroom, which is conveniently located near the kitchen where subject prep was happening.
To help contain the mess and provide a white background with a bit of reflected fill, a 20x20" cyclorama was placed on the floor. The 85mm focal length was optimum for the overhead shot because it provided a great perspective without the need for a ladder, and the relatively high camera position meant the tripod legs were wide at the floor level, which practically eliminated their shadow impact.
With the focal length selected, the lens choice was easy. The Canon RF 85mm F1.2 L USM Lens is the best available. It provided EOS R5 Mark II image quality good enough for the first billboard.
The Muddy Dog Sir CA Shepherd Cinnamon Apple Energy Bar collage is shown above, and the other 3 optoins are shown below:
A larger version of this image is available here.
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Just posted: Sony FE 16mm F1.8 G Lens Review.
Great performance in a tiny package with a low price.
Please share!
Support this site by ordering the Sony FE 16mm F1.8 G Lens (or anything else) from B&H | Sony | Adorama | WEX | Camera Canada
Rent the Sony FE 16mm F1.8 G Lens from Lensrentals.
He's talking to you.
This bull provided a great evening performance, resulting in numerous keepers. However, the engaging eye contact made this image stand out from the others.
"DT" wants to know if you will be joining me for the Elk Rut in Rocky Mountain National Park Photo Tour this September. He wants to show you what his 2-year-older rack looks like.
Images such as this one are a realistic goal. Even if you've never photographed wildlife, I'd love to have you join me this September (2025). There is just one spot open.
Learn more: Elk Rut in Rocky Mountain National Park Photo Tour
Contact me for more information or to sign up.
A larger version of this image is available here.
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Learn more about the Sony HVL-F46RMA Wireless Radio Flash Sony HVL-F28RMA External Flash at B&H.
ProGrade Digital introduces three new products:
PROGRADE DIGITAL™ ANNOUNCES PRO MINI
USB 4.0 SOLID STATE DRIVE Streamline Your Workflow With The Compact High Performance PG10.5
San Jose, CA April 3, 2025, 8:00 am PT — ProGrade Digital™, founded with a mission to provide the highest quality professional grade digital memory cards, solid state drives, hubs, and workflow solutions, announces the PG10.5 Pro Mini SSD, available in 1TB, 2TB, and 4TB capacities. The PG10.5 Pro Mini SSD is based on the latest USB 4.0 technology, which is designed to achieve a maximum bus speed of up to 40Gbits/sec and provides a read speed of up to 4000MB/s, a write speed of up to 3500MB/s, and a sustained write speed of 1250MB/s. The PG10.5 is also equipped with ProGrade’s patented magnetic base and comes with an adhesive metal plate that allows users to mount the reader to any work surface or directly mount to the PG20 Pro Hub. The PG10.5 Pro Mini SSD ships with a high-quality certified USB 4.0 cable, assuring maximum performance possible.
“Our new PG10.5, Pro Mini SSD, allows imaging professionals to uniquely integrate high speed SSD storage into their desktop workspace, which includes the ProGrade PG20, Thunderbolt 4, 4 port hub. Leveraging the small physical size of the ProGrade workflow card readers and a patented magnetic base, the PG10.5 leverages a USB 4.0 interface that provides industry-leading read and write speeds – critical to high speed post-production editing and storage. The PG10.5’s small physical size and robust design also allow it to be easily removed from the workstation, studio environment, and easily used in more mobile, non-studio environments”, said Wes Brewer, CEO and founder of ProGrade Digital. It is available now for pre-order and will be shipping end of April.
ProGrade Digital USB 4.0 Pro Mini Solid State Drive Key Features:
- Read speed of up to 4000MB/s
- Write speed of up to 3500MB/s
- Sustained write speed of 1250MB/s
- USB 4.0 interface provides transfer rates of up to 40Gb/s (5GB/s)
- Compatible with Thunderbolt 4, Thunderbolt 3, USB 3.2, and 3.1 Type-C ports
- Patented magnetic base for solid drive stacking or workspace mounting with included adhesive metal plate
- Uniquely designed to integrate with the PG20, Thunderbolt 4 hub
- USB 4.0 certified high-speed cable included
- Capacities: 1TB, 2TB, and 4TB
- 3-year warranty
- X-ray proof and shock-proof
MSRP $179.99, $299.99, and $549.99, respectively
Order the ProGrade Digital Pro Mini SSD at B&H
PROGRADE DIGITAL™ ANNOUNCES ULTRA-PORTABLE USB 3.2 GEN 2 SOLID STATE DRIVE
Equipped With Type-A and Type-C Connectors For Maximum Device Compatibility
San Jose, CA, April 3, 2025, 8:00 am PT — ProGrade Digital™, founded with a mission to provide the highest quality professional grade digital memory cards, solid state drives, hubs, and workflow solutions, announces its PG30 Ultra-Portable SSD available in 500GB, 1TB, and 2TB capacities. The PG30 Ultra-Portable SSD uses USB 3.2 Gen 2 technology, which is designed to achieve speeds of up to 10Gbits/sec and provides read and write speeds of up to 1000MB/s, and a sustained write speed of 300MB/s. The PG30 is also equipped with caps that cover the Type-A and Type-C ports, and is IP65 rated, providing water and dust resistance.
“Our new PG30 Ultra-Portable SSD provides imaging professionals with a highly portable SSD that is perfect for quick and easy, ad-hoc file transfer needs. The PG30’s relatively small die-cast aluminum body, dual USB Type A and C connectors, coupled with an impressive IP65 dust and water rating, make it an ideal choice for all imaging professionals seeking the compatibility and reliability that ProGrade is known for.”, said Josh Brewer, Product Manager of ProGrade Digital. It will be available for purchase at the end of April.
ProGrade Digital Ultra-Portable Solid State Drive Key Features:
- Read speed of up to 1000MB/s
- Write speed of up to 1000MB/s
- Sustained write speed of 300MB/s
- USB 3.2 Gen 2 interface provides transfer rates of up to 10Gb/s (1.25GB/s)
- Compatible with USB-A and USB-C ports
- IP65 rated providing water and dust resistance
- Capacities: 500GB, 1TB, and 2TB
- 3-year warranty
- X-ray proof and shock-proof
MSRP $99.99, $139.99, and $249.99, respectively
Order the ProGrade Digital Ultra-Portable USB 3.2 SSD at B&H
PROGRADE DIGITAL™ ANNOUNCES CFEXPRESS TYPE A MOBILE READER FOR FILMMAKERS AND CONTENT CREATORS
Unlock The Full Potential Of Your iPhone™ 15 Or 16 And Capture 4K ProRes 120fps
San Jose, CA – April 3, 2025, 8:00 am —ProGrade Digital™, founded with a mission to provide the highest quality professional grade digital memory cards, solid state drives, hubs, and workflow solutions, announces its new PGM12 mobile card reader, a single-slot CFexpress Type A card reader. The PGM12 reader offers the same performance when transferring data as our full-size USB 3.2 Gen 2 readers, but is more portable due to its compact size.
The PGM12 is an essential tool for filmmakers and content creators who want to utilize the full potential of their mobile devices, particularly for the iPhone™ 15 and 16, especially when capturing 4K ProRes 120fps. With the flexibility to choose the card capacity that fits your creative demands, you’ll never have to worry about running out of space mid-shoot. Designed for versatility, the PGM12 features a patented magnetic base, metal mounting plates, and a flexible cable, providing multiple mounting options to seamlessly integrate with any rig setup. With its mounting versatility, you can also use a MagSafe™ charger, so your device doesn’t run out of battery while shooting. Designed to streamline your workflow, the PGM12 enables fast, direct transfers from your phone to laptops or other Type-C devices—helping you move quickly from capture to post, so you can stay focused on what matters most - creating.
“Our new PGM12, CFexpress Type A mobile card reader is designed to ensure content creators can reliably utilize the full capability of their iPhone 15 or 16 Pro/Pro Max, which requires external storage for up to 120 frames/second, ProRes video recording. Our customers can now record video onto low-power, CFexpress Type A memory cards, at the highest possible quality, and not have to worry about running out of storage space, that might be experienced with a fixed capacity storage device. As a key differentiator, the PGM12 reader is designed to utilize our patented magnetic base mounting system and is small enough to be affixed to an iPhone without impeding the use of MagSafe™ charging while recording”, said Wes Brewer, CEO and founder of ProGrade Digital. It is available now for pre-order and will be shipping at the end of April.
ProGrade Digital PGM12 CFexpress Type A Mobile Reader Key Features:
- Single-slot memory card reader for CFexpress Type A cards
- Transfer rates of up to 10Gb/s (1.25GB/s)
- Flexible cable provides versatile mounting options
- USB 3.2 Gen 2 Type-C connector
- Patented magnetic base
- Refresh Pro™ enabled*
MSRP $79.99
Order the ProGrade Digital CFexpress Type A Card Reader at B&H
Image quality, vignetting, flare, and distortion test results are now available on the Sony FE 16mm F1.8 G Lens page.
Here are some comparisons:
Compared to the Sony FE 14mm F1.8 GM Lens
Compared to the Sony FE 20mm F1.8 G Lens
Compared to the Sony FE 24mm F1.4 GM Lens
Compared to the Sony FE 16-35mm F2.8 GM II Lens
Compared to the Canon RF 16mm F2.8 STM Lens
Please share!
Support this site by ordering the Sony FE 16mm F1.8 G Lens (or anything else) from B&H | Sony | Adorama | WEX | Camera Canada
Rent the Sony FE 16mm F1.8 G Lens from Lensrentals.
Expectations, an MTF comparison, and specifications are now available on the Canon RF 20mm F1.4 L VCM Lens page.
I'm in for this one.
Please share!
Support this site by ordering the Canon RF 20mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX
Order the Canon RF 20mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX
Order the Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens from B&H | Adorama | Canon USA | WEX
From Canon USA:
Canon Unveils New Lenses for High-Level Social Creators Seeking Visual Excellence and Greater Expression Across Stills and Cinematic Video
MELVILLE, NY, March 26, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced two new lenses designed for social media creators: the RF-S14-30mm F4-6.3 IS STM PZ, Canon’s first RF Lens with Power Zoom optimized for cinematic video, and the RF20mm F1.4 L VCM, a f/1.4 hybrid prime lens that enables high levels of expression across photo and video shooting.
The RF-S14-30mm F4-6.3 IS STM PZ lens is designed with a variety of shooting scenarios and needs in mind, from cinematic video to livestreaming and selfie POV. The RF-S14-30mm F4-6.3 IS STM PZ lens is packed with convenient functions for both still and video formats, including a wide angle of view, smooth cinema-style Auto Focus, optical Image Stabilization that suppresses blur in challenging situations, and more. Its uniform design and simple operability make it a worthy standard lens for the new Canon EOS R50 V camera, also announced today. When paired, the camera and lens make a beautiful, minimalist package, although the lens can also be seamlessly matched with Canon’s larger EOS R series of cameras.
The outstanding feature of the RF-S14-30mm F4-6.3 IS STM PZ lens is its power zoom design. Its fixed-length zoom with customizable control rings allows each individual creator to achieve their desired style and expressive intentions, while its ease of use allows them to prioritize their creative flow above all else. The use of a ring-style control for power zoom operations instead of a button or lever makes it possible to zoom from any direction regardless of shooting style. This gives more flexibility in angle of view adjustments, allowing users to enjoy great creative possibilities with smooth zooming while securely holding the camera, or zooming to change the angle of view from the front when taking selfies. And in vertical orientation, it provides outstanding operability that does not interfere with camera controls.
The RF20mm F1.4 L VCM is a 20mm ultra wide-angle lens and is the fourth addition to Canon’s RF Hybrid Prime series specifically designed for creators who switch between photo and video shooting. This lens pushes the boundaries of creative expression, offering extensive width, and depth, and beautiful dramatic effects for those who seek a high level of output across still and video shooting. Perfect for creators, video journalists, corporate video professionals, and independent filmmakers, the new RF20mm F1.4 L VCM lens is an impressive addition to Canon’s products that cater to the new era of hybrid shooting needs.
The lens features quiet, fast, and precise AF for both still and video shooting due to Canon’s actuator and focusing systems. It features dramatically reduced focus breathing compared to non-VCM lense, an iris ring for convenient movie shooting, and more. The unbeatable expressive power of an f/1.4 large aperture combined with shallow depth of field lends outstanding optical performance and enables rich, dynamic bokeh. The RF20mm F1.4 L VCM can also be used for shooting rich and clear videos and stills in dark places without increasing the sensitivity. Additionally, the UD and Super UD lenses and the Blue Refractive (BR) optics dramatically reduce the color bleeding that tends to occur with large aperture lenses.
The design of Canon’s RF Hybrid Prime series, now with the addition of the RF20mm F1.4 L VCM lens, was conceptualized to take full advantage of the RF Mount with its minimalist features and compact nature, to create an elegant, sleek camera package that any creator would be proud to take out of their camera bag.
Pricing and Availability
The RF-S14-30mm F4-6.3 IS STM PZ Lens is currently scheduled to be available in July 2025 for an estimated retail price of $329.99.* The RF20mm F1.4 L VCM is currently scheduled to be available in April 2025 for an estimated retail price of $1,699.00.*
* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
Learn More
Canon RF 20mm F1.4 L VCM Lens (expectations, MTF comparisons, specifications, product images)
Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens (specifications, product images)
Order the Canon EOS R50 from B&H | Adorama | Canon USA | WEX
Order the Canon PowerShot V1 from B&H | Adorama | Canon USA | WEX
From Canon USA:
For All Creators: Canon’s New PowerShot V1 and EOS R50 V Expand EOS/PowerShot V Series
MELVILLE, N.Y., - March 26, 2025 — Canon U.S.A., Inc., a leader in digital imaging solutions, answers the needs of video creators with the new PowerShot V1 and EOS R50 V. Both cameras are part of Canon’s growing EOS/PowerShot V Series which seeks to help all creators, including cinema, livestreaming, vlogging, and VR, heighten their visual story telling.
Canon Reinvigorates Point-and-Shoot
If you’re a creator, you want the ability to pursue your own visual expression without compromising quality. Something lightweight and compact that can be used anytime or anywhere to lift your vision forward—a camera that works with you. Designed with a smart and modern concept, the PowerShot V1 is a reliable partner boasting key features including:
- A newly designed grip created for both normal and selfie shooting.
- Ultra wide-angle zoom lens—approximately 17-52mm for movie recording and 16-50mm/F2.8-4.5 for still imagery.
- New 1.4 type sensor with approximately 22.3 megapixels for stills.
- Dual Pixel CMOS AF II for PowerShot for improved AF speed and subject detection tracking performance when compared to the PowerShot G7 X Mark III.
- A cooling fan inside the body to help enable longer video recording.
- A still image/movie shooting switch for quick and easy transition—the first in a PowerShot camera.
- Continuous still shooting at up to approximately 30 frames per second, a mechanical shutter with a maximum speed of 1/2000 seconds, and an electronic shutter with a maximum shutter speed of 1/16,000 seconds.
The Canon PowerShot V1 is also designed with workflow top of mind. Creators can leverage high quality video calls and livestream on a PC with a single USB cable, and the camera works intelligently with smartphones—both wired and wirelessly—via the Canon Camera Connect app.
Cinema Quality in the Palm of Your Hand
A movie-focused, high-performance camera that can fit in the palm of your hand? Yes—it does exist, with the EOS R50 V. The legacy of Cinema EOS technologies is splashed throughout, making EOS R50 V one for all creators who have high artistic ambitions to take to the next level. Key features include:
- Video-focused design elements such as a livestream button, movie recording button in the front of the camera, and a tripod screw hole for vertical shooting.
- Dual Pixel CMOS AF II for quiet and smooth AF.
- Ability to shoot 4K crop at 60fps and YCC 4:2:2 10bit.
- Compatibility with the newly launched RF-S14-30mm F4-6.3 IS STM PZ, the first RF-S lens with built-in power zoom.
- Four different methods of livestreaming: UVC/UAC, HDMI, Camera Connect, and Live Switcher Mobile multi-camera.
- APS-C sensor and DIGIC X image processor for rich bokeh.
- Image creation consistent with Cinema EOS with five presets for editing, such as Canon Log 3.
Creators are not one-size-fits-all, and EOS R50 V was built through creator feedback to make content creation easier. With modern design elements, customization options, and a new lens bundled together, the EOS R50 V is destined to be in your gear bag.
Pricing and Availability
The Canon PowerShot V1 is scheduled to be available in April 2025 for an estimated retail price of $899.99. * The Canon EOS R50 V is scheduled to be available in April 2025 for an estimated retail price of $649.99* for the body only and $849.99* with the RF-S14-30mm F4-6.3 IS STM PZ.
* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
Learn More
Canon EOS R50 (specifications, product images)
Canon PowerShot V1 (specifications, features list, product images)
To photograph a lunar eclipse, the sky must be clear. Historically, the Southwest has the USA's clearest winter skies, and going with the odds seemed the ideal decision. Death Valley National Park has the statistically optimal location and a long list of other photography opportunities, so it got the selection.
About 5 hours before the start of the eclipse, the selected Death Valley location, Stovepipe Wells, was getting an extreme storm. While there was little rain, the wind-blown dust and sand reduced visibility below 100 yards (meters) and blew fine sand through the edges of the solid hotel room door, coating everything in my room and creating little sand dunes just inside the door. It was crazy.
The forecast showed this storm coming, but much of the western US had the same or worse forecast. Forecasted clear skies were a flight away, and that option wasn't in play.
Miraculously, a slot of mostly clear sky opened up overhead just before the start of the lunar eclipse and closed just after the full moon reappeared. Heavy clouds were visible to both sides during much of that time, but the moon remained between them.
The primary goal for this trip was to capture the shots needed to create the lunar version of this 2024 Total Lunar Eclipse Phase Progression image. Goal met. #blessed
While the lunar eclipse was a top goal for this trip, most of the time was spent photographing the landscape, including many hiking miles carrying gear. The most solid tripod available is the optimal choice for photographing the dark total eclipse with a big, long-focal-length lens and long exposure, but a lighter model (that could still manage strong winds) was needed for landscape use.
Flying with more than one significant tripod impacts available storage, but this support need was solidly met by the Really Right Stuff TVC-32G Versa Mk2 Ground Carbon Fiber Tripod. A review of the TVC-32G Versa Mk2 has been on the to-do list for ... years, but it is an outstanding choice when short height is sufficient for the need. A lower tripod is typically less impacted by vibrations, and I was sitting for the eclipse, so height wasn't needed in that regard.
A Wimberley WH-200-S Sidemount Head solidly held the RF 600mm F4 L IS USM Lens and a RF 1.4x Extender on a Canon EOS R5 Mark II for exposures reaching 0.5 seconds.
A larger version of this image is available here.
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Image quality, vignetting, flare, and distortion test results are now available on the Sony FE 400-800mm F6.3-8 G OSS Lens page.
Getting the comparisons started:
Compared to the Sony FE 200-600mm F5.6-6.3 G OSS Lens
Compared to the Canon RF 200-800mm F6.3-9 IS USM Lens
Compared to the Sigma 150-600mm f/5-6.3 DG DN OS Sports Lens
Please share!
Support this site by ordering the Sony FE 400-800mm F6.3-8 G OSS Lens (or anything else) from B&H | Sony | Adorama | Amazon (all available countries) | WEX | Camera Canada
Rent the Sony FE 400-800mm F6.3-8 G OSS Lens from Lensrentals.
"The Walker Pro Series Backpacks are built to carry a ton of camera gear comfortably with our newly designed harness system that's engineered to fit most body types."
Check out the just-introduced Walker Pro Series Camera Backpacks at Think Tank Photo.
Don't forget that you'll get a free gift and free shipping when using this site's links for your purchase at Think Tank Photo ($50.00 minimum purchase required).
Sony Alpha 7 IV firmware update version 5.00 is available for download.
Firmware Version 5.00 incorporates the following fixes and enhancements:
- We have added support for the "write electronic signature" function on still images, which is used in authenticity camera solutions.
A license must be installed to use this service (fees apply).
The timing of providing licenses (fees apply) to customers other than certain media organizations has yet to be determined.
The service may not be available in some countries or regions. - Fixed an issue where switching the recording frame rate immediately after shooting resulted in audio and video being recorded at different speeds or the camera becoming unstable.
- Fixed an issue where the cursor would not move correctly when multiple identical items were registered in the function menu.
- Fixed an issue where some button operations were not accepted while recording video by pressing the MOVIE button in still image shooting mode.
- Improved operational stability.
Get the Sony Alpha 7 IV at B&H.
I like this bull's body position, angling slightly toward the camera with nice leg separation and the leading leg slightly bent, showing motion. By getting the camera down low, the included background was farther away, making it more blurred, and the eye gets a larger catchlight.
The prominently visible drop tine is a much-loved antler abnormality. Hopefully, this bull's main beams will be slightly longer this year — so the drop tine does not interfere with the beam tip at this angle. :)
Join me to find out if that happens. Images such as this one are a realistic goal for the Elk Rut in Rocky Mountain National Park Photo Tour. Even if you've never photographed wildlife, I'd love to have you join me this September (2025). There is just one spot open.
Learn more: Elk Rut in Rocky Mountain National Park Photo Tour
Contact me for more information or to sign up.
A larger version of this image is available here.
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Preorder starts at 9:00am ET, Thu Feb 27,2025.
Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada
From Sony Electronics:
Sony Electronics Launches the Ultra-Wide 16mm F1.8 G Full-Frame Prime Lens
Compact and Lightweight Design Meets Exceptional Optical Performance
SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 16mm F1.8 G (SEL16F18G), a full-frame E-Mount lens that combines an ultra-wide 16mm focal length with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography, and more.
"At Sony, we are committed to providing creators of all levels with a diverse range of lens options to meet their artistic and technical needs,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The 16mm F1.8 G is now the widest prime lens in our G lens lineup and pairs seamlessly with all our latest full-frame Alpha series cameras, as well as the FX3 and FX30 cinema cameras. With 79 E-Mount lenses now available, we are continuing our mission to ensure photographers, filmmakers, and creators have a breadth of high-performing lens options to bring their visions to life."
Ultra-Wide Performance with Stunning Bokeh
The 16mm F1.8 G is engineered for breathtaking, dynamic perspectives with an ultra-wide 16mm focal length. Its advanced optical construction includes two AA (Advanced Aspherical) elements to ensure razor-sharp resolution across all apertures. A combination of one Super ED (Extra-low Dispersion) glass element and three ED elements effectively suppresses chromatic aberration, delivering edge-to-edge clarity. Additionally, Sony’s optimized coating minimizes flare and ghosting, resulting in stunning image quality even in challenging lighting conditions.
With a bright F1.8 maximum aperture and an 11-blade circular diaphragm, the 16mm F1.8 G produces beautiful, creamy bokeh that enhances subject separation. Its impressive close-up performance allows for a minimum focus distance of just 0.5 ft (0.15 m) with autofocus and a maximum magnification of 0.25x. When using manual focus, these values improve up to 0.43 ft (0.13 m) and 0.30x, enabling unique wide-angle compositions with extraordinary depth.
Powerful Performance in a Compact Form
Through advanced optical engineering, including Sony’s high-precision AA lens elements, the 16mm F1.8 G maintains ultra-wide capabilities in an impressively compact and portable form factor. Measuring just 3 x 3 in (73.8 x 75 mm) and weighing approximately 10.8 oz (304 g), it offers exceptional mobility without compromising image quality. Designed for professionals on the go, this lens excels in capturing expansive landscapes and intricate architectural compositions with precision and clarity.
Fast and Accurate Autofocus
Equipped with two XD (Extreme Dynamic) linear motors, the 16mm F1.8 G delivers rapid, precise autofocus with remarkable tracking performance. A newly developed control algorithm enhances responsiveness while reducing delay and vibration, ensuring smooth, near-silent operation. This makes it an exceptional choice for both stills and video, especially when capturing fast-moving subjects.
Optimized for Stable Video
Designed with videographers in mind, the 16mm F1.8 G minimizes focus breathing for seamless focus transitions. It fully supports the breathing compensation function1 available in compatible Sony Alpha camera bodies and pairs effortlessly with in-body Active Mode2 image stabilization to ensure steady footage, even while shooting handheld or on the move. The lens also features a standard 67mm front filter thread, making it easy to integrate with a wide range of filter accessories. The compact design3 is ideal for gimbal use.
Intuitive Controls and Reliable Build
The 16mm F1.8 G offers comprehensive manual controls, including a responsive focus ring, customizable focus hold button, focus mode switch, aperture ring, and iris lock switch. The aperture ring allows for tactile exposure adjustments, while the click ON/OFF switch enhances flexibility for both photography and video applications. Built to ensure durability and reliability in challenging environments, the 16mm F1.8 G features a dust- and moisture-resistant design and a fluorine-coated front element.
Pricing and Availability
The 16mm F1.8 G will be available in April 2025 for approximately $799.99 USD and $1099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.
Orders
Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada
Notes:
1 Camera compatibility info at: https://www.sony.net/dics/breathing/
Not available when shooting stills. Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.
2 Compatible models only
3 Not guaranteed to be 100% dust and moisture proof
I expect this lens to be popular, and preordering ASAP seems a good option for those wanting this incredible focal length range in an affordable lens. Preorder starts at 9:00am ET, Thu Feb 27, 2025.
Order the Sony 400-800mm FE F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada
From Sony Electronics:
Sony Electronics Unveils Specialty 400-800mm F6.3-8 G OSS Super Telephoto Zoom G Lens: The Furthest Reaching Sony Lens To Date
Full-Frame E-Mount Lens Designed for Birding, Wildlife, and Sports Professionals
SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date1, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an incredible 800mm for specialty shooting. The additional reach is especially beneficial for birding, wildlife, aerial, and sports photographers seeking long-range lens capabilities.
The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra telephoto zoom range. Its internal zoom mechanism ensures stable handling, while its advanced optical design delivers creamy bokeh and sharp, detailed images. With a fast and accurate autofocus system combined with a durable, versatile build, this lens is a powerful tool ideal for both photographers and videographers documenting far away subjects.
"At Sony, we are dedicated to equipping photographers and videographers with the tools they need to push creative boundaries. The 400-800mm F6.3-8 G OSS is a testament to this commitment, delivering unparalleled reach and reliability as a super telephoto within the G Series lens line-up,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By continually expanding our lens offerings, we ensure that Sony mirrorless users have the specialized gear to capture stunning imagery in even the most challenging environments."
Extended Reach, Bokeh, and Autofocus
As the newest addition to our G lens lineup, the 400-800mm F6.3-8 G OSS is designed for exceptional performance and consistency, even while extended to the furthest focal length. It is the first Alpha lens to offer a super-telephoto range of 400mm to 800mm, delivering unparalleled reach for the Sony Alpha full-frame system. For applications such as birding photography, the 400mm to 800mm zoom range allows photographers to locate subjects at the wide 400mm end before zooming in up to 800mm for tight, detailed shots. For those who need even more reach, the 400-800mm F6.3-8 G OSS is compatible with the 1.4x and 2x teleconverters2, extending its range up to a staggering 1600mm.
An internal zoom mechanism maintains a balanced length and weight distribution while adjusting focal lengths—enhancing stability and handling. A smooth, responsive zoom ring allows for precise adjustments, while a carefully designed structure helps prevent accidental focal length shifts. In addition, this lens’ zoom ring features a short rotation throw which enables quick zoom adjustments essential for tracking fast-moving subjects in birding, wildlife, and sports photography.
The 400-800mm F6.3-8 G OSS is designed for exceptional optical performance, featuring an 11-blade circular aperture that produces beautifully smooth, creamy backgrounds with stunning bokeh when shooting at a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively minimize chromatic aberration, while advanced coatings suppress flare and ghosting, ensuring crisp, high-contrast images even in backlit conditions.
For fast, precise focusing, the lens is equipped with two precision linear motors, enabling seamless tracking that keeps up with the Alpha 9 III’s 120 fps3 maximum burst speed and up to 240 fps in video4. Its quiet operation, focus range switch, and suppressed focus breathing allow for enhanced control and make this lens an excellent choice for both photo and video use.
Enhanced Stability, Control, and Durability
The 400-800mm F6.3-8 G OSS delivers solid support for both handheld and tripod-mounted shooting. Its built-in Optical SteadyShot™ (OSS) image stabilization minimizes shake-induced blur, and when paired with an Alpha camera body featuring in-body stabilization, stability is further enhanced. Durable construction, optimized balance, and a non-removable foot maximize reliability and performance. For tripod use, the tripod mount foot allows quick rotation between horizontal and vertical orientations, offering versatility for various shooting scenarios.
Designed for high-level control and reliability, the lens features three customizable focus hold buttons positioned at 90° increments for easy access in any orientation. Full-time Direct Manual Focus (DMF) automatically engages manual focus when the focus ring is adjusted, allowing for seamless fine-tuning. The redesigned lens hood includes a lock button and filter opening, ensuring effortless operation in any environment.
Additionally, the dust- and moisture-resistant5 design enhances durability, while a fluorine-coated front element repels contaminants for easier cleaning.
Pricing and Availability
The 400-800mm F6.3-8 G OSS will be available in March 2025 for approximately $2,899.99 USD and $4,099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.
Orders
(Preorder starts at 9:00am ET, Thu Feb 27) Order the Sony FE 400-800mm F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada
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Notes:
1 As of the February 2025 product announcement
2 Sony FE 1.4x Teleconverter SEL14TC Lens and 2x Teleconverter SEL20TC Lens
3 Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.
4 Functional compatibility may vary depending on the camera used.
5 Not guaranteed to be 100% dust and moisture proof
It's great to see Zeiss introducing new products into the MILC space.
Get your Zeiss ML Lens at B&H.
From B&H:
Photography News: Zeiss launches its new Otus ML series lenses for mirrorless cameras with 50mm f/1.4 and 85mm f/1.4 options, emphasizing imaging performance and build quality.
NEW YORK, Feb. 25, 2025 /PRNewswire/ -- B&H is pleased to announce legendary optics company ZEISS's release of two new lenses, the Otus ML 50mm f/1.4 and the Otus ML 85mm f/1.4, as part of a larger launch of a new high-end lens series for mirrorless cameras. Available in Canon RF, Nikon Z, and Sony E mounts, the manual focus ML series lenses are the company's first stills-focused release in more than five years. Here, ZEISS continues the tradition of the first Otus family—originally made for DSLR cameras and known for their outstanding imaging performance, precision mechanics, and build quality. The new ML lenses will appeal to mirrorless shooters for whom time is no object in the pursuit of creative perfection.
The natural-eye perspective 50mm f/1.4 and the portrait-friendly 85mm f/1.4 both share the same high-end optical performance demanded by creatives and professionals alike. Engineered to reveal more than the naked eye, the apochromatic and aspherical lens design reduces chromatic aberrations and distortions to produce the classic ZEISS look characterized by sharpness, color fidelity, and three-dimensional quality.
The lenses' large maximum aperture benefits low-light work and low depth-of-field effects, to include an impressive bokeh further shaped by ten aperture blades. The 50mm has 14 lens elements in 11 groups, with the 85mm carrying a fifteenth. The renowned ZEISS T* anti-reflective coating also benefits color fidelity and while reducing lens flare.
ZEISS lenses are known for their precise and satisfying mechanical engineering, and the new Otus ML lens family is no exception. In this case, the all-metal construction is centered around the manual focus experience, where the 260° of precision-dampened throw is complemented by the ridged metal focus ring for smooth and precise focusing. The lens body's precision scales, marked with characteristic ZEISS yellow engravings, further promote the precision manual focusing experience.
The build also yields excellent results in video applications, where dampened throw and large rotation angle benefit focus-pulling. The lenses' internal focusing mechanism maintains the well-balanced lenses' centers of gravity, benefiting use on gimbals and other stabilizers. A de-clicked aperture ring allows for silent, on-the-fly settings adjustments.
For photographers whose work expands beyond studio confines, the lenses were also designed for use in adverse, outdoor settings. A blue seal at the lens base protects the camera body from dust and moisture, while other sealings protect the lens body. Rated for use in temperatures ranging from –4 to 130° F, the lenses are also resistant to shocks, drops, and other disturbances.
Orders
Order your Zeiss ML Lens at B&H.
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Just posted: Think Tank Photo Digital Holster Review.
Available in a wide range of sizes, the Digital Holster is often what I use to protect, carry, and transport my gear.
Please share!
Support this site by ordering the Digital Holster (or anything else) from Think Tank Photo (free gift and free shipping when using this site's links with $50.00 minimum purchase) | B&H | Adorama | Amazon (all available countries)
From Sigma Corporation of America:
Sigma Announces New Visual Identity, New Camera & Lenses
Tokyo, Japan - Sigma Corporation has just unveiled its updated and elevated visual identity at a worldwide announcement event in Tokyo, Japan led by CEO Kazuto Yamaki. The elegant new brand look, including updated wordmark, logo and color palette has been unveiled on the websites for Sigma America, Sigma Global, and Sigma Nordic.
Sigma has announced several new products showcasing the elevated visual identity including the radically simple Sigma BF camera, the world’s first full-frame 300-600mm F4 zoom lens, the world’s first 18.8x zoom lens for APS-C mirrorless system cameras, and the renewed I series of lenses, which are now available with the updated logos in silver finish for L-Mount as well as black finish for Sony E-Mount and L-Mount. Additionally, Sigma America will be showcasing the new products and elevated brand identity at a Pop-Up Space in Manhattan’s Nolita neighborhood throughout the month of March.
Here is a brief synopsis of the announcements, with some detailed press releases following (and linked).
Sigma Announces New Visual Identity & New Art Projects Initiative
On February 24, 2025, Sigma Corporation will adopt a new visual identity for its products and brand. The way cameras and photography relate to our lives is constantly changing, as the industry undergoes constant evolution and occasional revolutionary leaps. At the same time, the fundamental desire at the heart of photography – to capture and share moments – remains unchanged. Our new visual identity reflects our unwavering commitment to supporting this pursuit through exceptional craftsmanship and creativity.
The most striking changes concern Sigma's wordmark and symbol. The new symbol is a contemporary update of the symbol that has been in use since Sigma's founding. Based on the Greek letter S, it reflects the name of our company and symbolizes the guiding idea behind our manufacturing philosophy: every single product is the sum of the technology, experience, passion and expertise of everyone involved in its creation.
Sigma Introduces the Sigma BF camera
The Sigma BF presents an uncompromising new vision for the digital camera. Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. The BF balances performance with simplicity and returns the focus to what matters most: your photographs. The Sigma BF will retail for $1,999 and be available in April 2025.
Sigma Introduces 300-600mm F4 DG OS Sports lens
The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography. Available for Sony E-mount and Leica L-Mount, the lens is priced at $5,999 and will be available through US retailers in April 2025.
Sigma Introduces 16-300mm F3.5-6.7 DC OS Contemporary lens
The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest1 for an APS-C format mirrorless lens. Equivalent to 24-450mm in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation. This extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography.
1 As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.
Sigma Introduces Renewed I Series lenses
The I series line of stylish, compact full-frame prime lenses for mirrorless camera systems has been renewed. Updates include silver models for L-Mount, updated laser engravings of the new Sigma logo on both the new silver L-Mount versions, and the black versions for both Sony E-mount and L-Mount. The lens naming has also been updated, with the "DN" designation being removed from the lens name, reflecting Sigma's ongoing focus on mirrorless camera system lenses.
Sigma America Hosts Pop-Up Space in Manhattan
Sigma America is hosting a Pop-Up Space in March at 21 Spring Street in Manhattan's Nolita neighborhood to introduce the elegantly updated visual identity, the radically simple Sigma BF camera, and recently announced lenses including the first-ever 300-600mm F4 zoom lens. Celebrating the Art of Engineering and Engineering for Art, the space will showcase artwork captured with the new camera by esteemed photographers.
The Pop-Up Space will be open daily 10AM-6PM beginning Friday, March 7 and will run through 2PM Saturday, March 29. Guests will have an exclusive first look at the just-announced Sigma BF camera, an elegant new 24-megapixel full-frame camera designed to look as sharp as its images.
On weekdays, attendees will have the opportunity to learn more about Sigma's new products and visual identity from Sigma team members. Weekends will feature meet-and-greets with photographers, Instagrammers and influencers including Yu Shi, Max Loewenstein, Bri Hall, Ethan Barber, plus Chris Greer and Paul Daniel, co-hosts of the new PBS series View Finders, Sigma CEO Kazuto Yamaki, and others throughout the month.
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