Sony News (Page 5)

Image quality, vignetting, flare, and distortion test results are now available on the Sony FE 16mm F1.8 G Lens page.

Here are some comparisons:

Compared to the Sony FE 14mm F1.8 GM Lens

Compared to the Sony FE 20mm F1.8 G Lens

Compared to the Sony FE 24mm F1.4 GM Lens

Compared to the Sony FE 16-35mm F2.8 GM II Lens

Compared to the Canon RF 16mm F2.8 STM Lens

Please share!

Support this site by ordering the Sony FE 16mm F1.8 G Lens (or anything else) from B&H | Sony | Adorama | WEX | Camera Canada

Rent the Sony FE 16mm F1.8 G Lens from Lensrentals.

Expectations, an MTF comparison, and specifications are now available on the Canon RF 20mm F1.4 L VCM Lens page.

I'm in for this one.

Please share!

Support this site by ordering the Canon RF 20mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX

Order the Canon RF 20mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX

Order the Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens from B&H | Adorama | Canon USA | WEX

From Canon USA:

Canon Unveils New Lenses for High-Level Social Creators Seeking Visual Excellence and Greater Expression Across Stills and Cinematic Video

MELVILLE, NY, March 26, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced two new lenses designed for social media creators: the RF-S14-30mm F4-6.3 IS STM PZ, Canon’s first RF Lens with Power Zoom optimized for cinematic video, and the RF20mm F1.4 L VCM, a f/1.4 hybrid prime lens that enables high levels of expression across photo and video shooting.

The RF-S14-30mm F4-6.3 IS STM PZ lens is designed with a variety of shooting scenarios and needs in mind, from cinematic video to livestreaming and selfie POV. The RF-S14-30mm F4-6.3 IS STM PZ lens is packed with convenient functions for both still and video formats, including a wide angle of view, smooth cinema-style Auto Focus, optical Image Stabilization that suppresses blur in challenging situations, and more. Its uniform design and simple operability make it a worthy standard lens for the new Canon EOS R50 V camera, also announced today. When paired, the camera and lens make a beautiful, minimalist package, although the lens can also be seamlessly matched with Canon’s larger EOS R series of cameras.

The outstanding feature of the RF-S14-30mm F4-6.3 IS STM PZ lens is its power zoom design. Its fixed-length zoom with customizable control rings allows each individual creator to achieve their desired style and expressive intentions, while its ease of use allows them to prioritize their creative flow above all else. The use of a ring-style control for power zoom operations instead of a button or lever makes it possible to zoom from any direction regardless of shooting style. This gives more flexibility in angle of view adjustments, allowing users to enjoy great creative possibilities with smooth zooming while securely holding the camera, or zooming to change the angle of view from the front when taking selfies. And in vertical orientation, it provides outstanding operability that does not interfere with camera controls.

The RF20mm F1.4 L VCM is a 20mm ultra wide-angle lens and is the fourth addition to Canon’s RF Hybrid Prime series specifically designed for creators who switch between photo and video shooting. This lens pushes the boundaries of creative expression, offering extensive width, and depth, and beautiful dramatic effects for those who seek a high level of output across still and video shooting. Perfect for creators, video journalists, corporate video professionals, and independent filmmakers, the new RF20mm F1.4 L VCM lens is an impressive addition to Canon’s products that cater to the new era of hybrid shooting needs.

The lens features quiet, fast, and precise AF for both still and video shooting due to Canon’s actuator and focusing systems. It features dramatically reduced focus breathing compared to non-VCM lense, an iris ring for convenient movie shooting, and more. The unbeatable expressive power of an f/1.4 large aperture combined with shallow depth of field lends outstanding optical performance and enables rich, dynamic bokeh. The RF20mm F1.4 L VCM can also be used for shooting rich and clear videos and stills in dark places without increasing the sensitivity. Additionally, the UD and Super UD lenses and the Blue Refractive (BR) optics dramatically reduce the color bleeding that tends to occur with large aperture lenses.

The design of Canon’s RF Hybrid Prime series, now with the addition of the RF20mm F1.4 L VCM lens, was conceptualized to take full advantage of the RF Mount with its minimalist features and compact nature, to create an elegant, sleek camera package that any creator would be proud to take out of their camera bag.

Pricing and Availability

The RF-S14-30mm F4-6.3 IS STM PZ Lens is currently scheduled to be available in July 2025 for an estimated retail price of $329.99.* The RF20mm F1.4 L VCM is currently scheduled to be available in April 2025 for an estimated retail price of $1,699.00.*

* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Learn More

Canon RF 20mm F1.4 L VCM Lens (expectations, MTF comparisons, specifications, product images)

Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens (specifications, product images)

Order the Canon EOS R50 from B&H | Adorama | Canon USA | WEX

Order the Canon PowerShot V1 from B&H | Adorama | Canon USA | WEX

From Canon USA:

For All Creators: Canon’s New PowerShot V1 and EOS R50 V Expand EOS/PowerShot V Series

MELVILLE, N.Y., - March 26, 2025 — Canon U.S.A., Inc., a leader in digital imaging solutions, answers the needs of video creators with the new PowerShot V1 and EOS R50 V. Both cameras are part of Canon’s growing EOS/PowerShot V Series which seeks to help all creators, including cinema, livestreaming, vlogging, and VR, heighten their visual story telling.

Canon Reinvigorates Point-and-Shoot

If you’re a creator, you want the ability to pursue your own visual expression without compromising quality. Something lightweight and compact that can be used anytime or anywhere to lift your vision forward—a camera that works with you. Designed with a smart and modern concept, the PowerShot V1 is a reliable partner boasting key features including:

• A newly designed grip created for both normal and selfie shooting.
• Ultra wide-angle zoom lens—approximately 17-52mm for movie recording and 16-50mm/F2.8-4.5 for still imagery.
• New 1.4 type sensor with approximately 22.3 megapixels for stills.
• Dual Pixel CMOS AF II for PowerShot for improved AF speed and subject detection tracking performance when compared to the PowerShot G7 X Mark III.
• A cooling fan inside the body to help enable longer video recording.
• A still image/movie shooting switch for quick and easy transition—the first in a PowerShot camera.
• Continuous still shooting at up to approximately 30 frames per second, a mechanical shutter with a maximum speed of 1/2000 seconds, and an electronic shutter with a maximum shutter speed of 1/16,000 seconds.

The Canon PowerShot V1 is also designed with workflow top of mind. Creators can leverage high quality video calls and livestream on a PC with a single USB cable, and the camera works intelligently with smartphones—both wired and wirelessly—via the Canon Camera Connect app.

Cinema Quality in the Palm of Your Hand

A movie-focused, high-performance camera that can fit in the palm of your hand? Yes—it does exist, with the EOS R50 V. The legacy of Cinema EOS technologies is splashed throughout, making EOS R50 V one for all creators who have high artistic ambitions to take to the next level. Key features include:

• Video-focused design elements such as a livestream button, movie recording button in the front of the camera, and a tripod screw hole for vertical shooting.
• Dual Pixel CMOS AF II for quiet and smooth AF.
• Ability to shoot 4K crop at 60fps and YCC 4:2:2 10bit.
• Compatibility with the newly launched RF-S14-30mm F4-6.3 IS STM PZ, the first RF-S lens with built-in power zoom.
• Four different methods of livestreaming: UVC/UAC, HDMI, Camera Connect, and Live Switcher Mobile multi-camera.
• APS-C sensor and DIGIC X image processor for rich bokeh.
• Image creation consistent with Cinema EOS with five presets for editing, such as Canon Log 3.

Creators are not one-size-fits-all, and EOS R50 V was built through creator feedback to make content creation easier. With modern design elements, customization options, and a new lens bundled together, the EOS R50 V is destined to be in your gear bag.

Pricing and Availability

The Canon PowerShot V1 is scheduled to be available in April 2025 for an estimated retail price of $899.99. * The Canon EOS R50 V is scheduled to be available in April 2025 for an estimated retail price of $649.99* for the body only and $849.99* with the RF-S14-30mm F4-6.3 IS STM PZ.

* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Learn More

Canon EOS R50 (specifications, product images)

Canon PowerShot V1 (specifications, features list, product images)

Image quality, vignetting, flare, and distortion test results are now available on the Sony FE 400-800mm F6.3-8 G OSS Lens page.

Getting the comparisons started:

Compared to the Sony FE 200-600mm F5.6-6.3 G OSS Lens

Compared to the Canon RF 200-800mm F6.3-9 IS USM Lens

Compared to the Sigma 150-600mm f/5-6.3 DG DN OS Sports Lens

Please share!

Support this site by ordering the Sony FE 400-800mm F6.3-8 G OSS Lens (or anything else) from B&H | Sony | Adorama | Amazon (all available countries) | WEX | Camera Canada

Rent the Sony FE 400-800mm F6.3-8 G OSS Lens from Lensrentals.

"The Walker Pro Series Backpacks are built to carry a ton of camera gear comfortably with our newly designed harness system that's engineered to fit most body types."

Check out the just-introduced Walker Pro Series Camera Backpacks at Think Tank Photo.

Don't forget that you'll get a free gift and free shipping when using this site's links for your purchase at Think Tank Photo ($50.00 minimum purchase required).

Sony Alpha 7 IV firmware update version 5.00 is available for download.

Firmware Version 5.00 incorporates the following fixes and enhancements:

1. We have added support for the "write electronic signature" function on still images, which is used in authenticity camera solutions.
   A license must be installed to use this service (fees apply).
   The timing of providing licenses (fees apply) to customers other than certain media organizations has yet to be determined.
   The service may not be available in some countries or regions.
2. Fixed an issue where switching the recording frame rate immediately after shooting resulted in audio and video being recorded at different speeds or the camera becoming unstable.
3. Fixed an issue where the cursor would not move correctly when multiple identical items were registered in the function menu.
4. Fixed an issue where some button operations were not accepted while recording video by pressing the MOVIE button in still image shooting mode.
5. Improved operational stability.

Get the Sony Alpha 7 IV at B&H.

Preorder starts at 9:00am ET, Thu Feb 27,2025.

Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Launches the Ultra-Wide 16mm F1.8 G Full-Frame Prime Lens

Compact and Lightweight Design Meets Exceptional Optical Performance

SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 16mm F1.8 G (SEL16F18G), a full-frame E-Mount lens that combines an ultra-wide 16mm focal length with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography, and more.

"At Sony, we are committed to providing creators of all levels with a diverse range of lens options to meet their artistic and technical needs,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The 16mm F1.8 G is now the widest prime lens in our G lens lineup and pairs seamlessly with all our latest full-frame Alpha series cameras, as well as the FX3 and FX30 cinema cameras. With 79 E-Mount lenses now available, we are continuing our mission to ensure photographers, filmmakers, and creators have a breadth of high-performing lens options to bring their visions to life."

Ultra-Wide Performance with Stunning Bokeh

The 16mm F1.8 G is engineered for breathtaking, dynamic perspectives with an ultra-wide 16mm focal length. Its advanced optical construction includes two AA (Advanced Aspherical) elements to ensure razor-sharp resolution across all apertures. A combination of one Super ED (Extra-low Dispersion) glass element and three ED elements effectively suppresses chromatic aberration, delivering edge-to-edge clarity. Additionally, Sony’s optimized coating minimizes flare and ghosting, resulting in stunning image quality even in challenging lighting conditions.

With a bright F1.8 maximum aperture and an 11-blade circular diaphragm, the 16mm F1.8 G produces beautiful, creamy bokeh that enhances subject separation. Its impressive close-up performance allows for a minimum focus distance of just 0.5 ft (0.15 m) with autofocus and a maximum magnification of 0.25x. When using manual focus, these values improve up to 0.43 ft (0.13 m) and 0.30x, enabling unique wide-angle compositions with extraordinary depth.

Powerful Performance in a Compact Form

Through advanced optical engineering, including Sony’s high-precision AA lens elements, the 16mm F1.8 G maintains ultra-wide capabilities in an impressively compact and portable form factor. Measuring just 3 x 3 in (73.8 x 75 mm) and weighing approximately 10.8 oz (304 g), it offers exceptional mobility without compromising image quality. Designed for professionals on the go, this lens excels in capturing expansive landscapes and intricate architectural compositions with precision and clarity.

Fast and Accurate Autofocus

Equipped with two XD (Extreme Dynamic) linear motors, the 16mm F1.8 G delivers rapid, precise autofocus with remarkable tracking performance. A newly developed control algorithm enhances responsiveness while reducing delay and vibration, ensuring smooth, near-silent operation. This makes it an exceptional choice for both stills and video, especially when capturing fast-moving subjects.

Optimized for Stable Video

Designed with videographers in mind, the 16mm F1.8 G minimizes focus breathing for seamless focus transitions. It fully supports the breathing compensation function¹ available in compatible Sony Alpha camera bodies and pairs effortlessly with in-body Active Mode² image stabilization to ensure steady footage, even while shooting handheld or on the move. The lens also features a standard 67mm front filter thread, making it easy to integrate with a wide range of filter accessories. The compact design³ is ideal for gimbal use.

Intuitive Controls and Reliable Build

The 16mm F1.8 G offers comprehensive manual controls, including a responsive focus ring, customizable focus hold button, focus mode switch, aperture ring, and iris lock switch. The aperture ring allows for tactile exposure adjustments, while the click ON/OFF switch enhances flexibility for both photography and video applications. Built to ensure durability and reliability in challenging environments, the 16mm F1.8 G features a dust- and moisture-resistant design and a fluorine-coated front element.

Pricing and Availability

The 16mm F1.8 G will be available in April 2025 for approximately $799.99 USD and $1099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada

Notes:

¹ Camera compatibility info at: https://www.sony.net/dics/breathing/

Not available when shooting stills. Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

² Compatible models only

³ Not guaranteed to be 100% dust and moisture proof

I expect this lens to be popular, and preordering ASAP seems a good option for those wanting this incredible focal length range in an affordable lens. Preorder starts at 9:00am ET, Thu Feb 27, 2025.

Order the Sony 400-800mm FE F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Unveils Specialty 400-800mm F6.3-8 G OSS Super Telephoto Zoom G Lens: The Furthest Reaching Sony Lens To Date

Full-Frame E-Mount Lens Designed for Birding, Wildlife, and Sports Professionals

SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date¹, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an incredible 800mm for specialty shooting. The additional reach is especially beneficial for birding, wildlife, aerial, and sports photographers seeking long-range lens capabilities.

The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra telephoto zoom range. Its internal zoom mechanism ensures stable handling, while its advanced optical design delivers creamy bokeh and sharp, detailed images. With a fast and accurate autofocus system combined with a durable, versatile build, this lens is a powerful tool ideal for both photographers and videographers documenting far away subjects.

"At Sony, we are dedicated to equipping photographers and videographers with the tools they need to push creative boundaries. The 400-800mm F6.3-8 G OSS is a testament to this commitment, delivering unparalleled reach and reliability as a super telephoto within the G Series lens line-up,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By continually expanding our lens offerings, we ensure that Sony mirrorless users have the specialized gear to capture stunning imagery in even the most challenging environments."

Extended Reach, Bokeh, and Autofocus

As the newest addition to our G lens lineup, the 400-800mm F6.3-8 G OSS is designed for exceptional performance and consistency, even while extended to the furthest focal length. It is the first Alpha lens to offer a super-telephoto range of 400mm to 800mm, delivering unparalleled reach for the Sony Alpha full-frame system. For applications such as birding photography, the 400mm to 800mm zoom range allows photographers to locate subjects at the wide 400mm end before zooming in up to 800mm for tight, detailed shots. For those who need even more reach, the 400-800mm F6.3-8 G OSS is compatible with the 1.4x and 2x teleconverters², extending its range up to a staggering 1600mm.

An internal zoom mechanism maintains a balanced length and weight distribution while adjusting focal lengths—enhancing stability and handling. A smooth, responsive zoom ring allows for precise adjustments, while a carefully designed structure helps prevent accidental focal length shifts. In addition, this lens’ zoom ring features a short rotation throw which enables quick zoom adjustments essential for tracking fast-moving subjects in birding, wildlife, and sports photography.

The 400-800mm F6.3-8 G OSS is designed for exceptional optical performance, featuring an 11-blade circular aperture that produces beautifully smooth, creamy backgrounds with stunning bokeh when shooting at a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively minimize chromatic aberration, while advanced coatings suppress flare and ghosting, ensuring crisp, high-contrast images even in backlit conditions.

For fast, precise focusing, the lens is equipped with two precision linear motors, enabling seamless tracking that keeps up with the Alpha 9 III’s 120 fps³ maximum burst speed and up to 240 fps in video⁴. Its quiet operation, focus range switch, and suppressed focus breathing allow for enhanced control and make this lens an excellent choice for both photo and video use.

Enhanced Stability, Control, and Durability

The 400-800mm F6.3-8 G OSS delivers solid support for both handheld and tripod-mounted shooting. Its built-in Optical SteadyShot™ (OSS) image stabilization minimizes shake-induced blur, and when paired with an Alpha camera body featuring in-body stabilization, stability is further enhanced. Durable construction, optimized balance, and a non-removable foot maximize reliability and performance. For tripod use, the tripod mount foot allows quick rotation between horizontal and vertical orientations, offering versatility for various shooting scenarios.

Designed for high-level control and reliability, the lens features three customizable focus hold buttons positioned at 90° increments for easy access in any orientation. Full-time Direct Manual Focus (DMF) automatically engages manual focus when the focus ring is adjusted, allowing for seamless fine-tuning. The redesigned lens hood includes a lock button and filter opening, ensuring effortless operation in any environment.

Additionally, the dust- and moisture-resistant5 design enhances durability, while a fluorine-coated front element repels contaminants for easier cleaning.

Pricing and Availability

The 400-800mm F6.3-8 G OSS will be available in March 2025 for approximately $2,899.99 USD and $4,099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

(Preorder starts at 9:00am ET, Thu Feb 27) Order the Sony FE 400-800mm F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada

###

Notes:

¹ As of the February 2025 product announcement

² Sony FE 1.4x Teleconverter SEL14TC Lens and 2x Teleconverter SEL20TC Lens

³ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.

⁴ Functional compatibility may vary depending on the camera used.

⁵ Not guaranteed to be 100% dust and moisture proof

It's great to see Zeiss introducing new products into the MILC space.

Get your Zeiss ML Lens at B&H.

From B&H:

Photography News: Zeiss launches its new Otus ML series lenses for mirrorless cameras with 50mm f/1.4 and 85mm f/1.4 options, emphasizing imaging performance and build quality.

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- B&H is pleased to announce legendary optics company ZEISS's release of two new lenses, the Otus ML 50mm f/1.4 and the Otus ML 85mm f/1.4, as part of a larger launch of a new high-end lens series for mirrorless cameras. Available in Canon RF, Nikon Z, and Sony E mounts, the manual focus ML series lenses are the company's first stills-focused release in more than five years. Here, ZEISS continues the tradition of the first Otus family—originally made for DSLR cameras and known for their outstanding imaging performance, precision mechanics, and build quality. The new ML lenses will appeal to mirrorless shooters for whom time is no object in the pursuit of creative perfection.

The natural-eye perspective 50mm f/1.4 and the portrait-friendly 85mm f/1.4 both share the same high-end optical performance demanded by creatives and professionals alike. Engineered to reveal more than the naked eye, the apochromatic and aspherical lens design reduces chromatic aberrations and distortions to produce the classic ZEISS look characterized by sharpness, color fidelity, and three-dimensional quality.

The lenses' large maximum aperture benefits low-light work and low depth-of-field effects, to include an impressive bokeh further shaped by ten aperture blades. The 50mm has 14 lens elements in 11 groups, with the 85mm carrying a fifteenth. The renowned ZEISS T* anti-reflective coating also benefits color fidelity and while reducing lens flare.

ZEISS lenses are known for their precise and satisfying mechanical engineering, and the new Otus ML lens family is no exception. In this case, the all-metal construction is centered around the manual focus experience, where the 260° of precision-dampened throw is complemented by the ridged metal focus ring for smooth and precise focusing. The lens body's precision scales, marked with characteristic ZEISS yellow engravings, further promote the precision manual focusing experience.

The build also yields excellent results in video applications, where dampened throw and large rotation angle benefit focus-pulling. The lenses' internal focusing mechanism maintains the well-balanced lenses' centers of gravity, benefiting use on gimbals and other stabilizers. A de-clicked aperture ring allows for silent, on-the-fly settings adjustments.

For photographers whose work expands beyond studio confines, the lenses were also designed for use in adverse, outdoor settings. A blue seal at the lens base protects the camera body from dust and moisture, while other sealings protect the lens body. Rated for use in temperatures ranging from –4 to 130° F, the lenses are also resistant to shocks, drops, and other disturbances.

Orders

Order your Zeiss ML Lens at B&H.

Just posted: Think Tank Photo Digital Holster Review.

Available in a wide range of sizes, the Digital Holster is often what I use to protect, carry, and transport my gear.

Please share!

Support this site by ordering the Digital Holster (or anything else) from Think Tank Photo (free gift and free shipping when using this site's links with $50.00 minimum purchase) | B&H | Adorama | Amazon (all available countries)

From Sigma Corporation of America:

Sigma Announces New Visual Identity, New Camera & Lenses

Tokyo, Japan - Sigma Corporation has just unveiled its updated and elevated visual identity at a worldwide announcement event in Tokyo, Japan led by CEO Kazuto Yamaki. The elegant new brand look, including updated wordmark, logo and color palette has been unveiled on the websites for Sigma America, Sigma Global, and Sigma Nordic.

Sigma has announced several new products showcasing the elevated visual identity including the radically simple Sigma BF camera, the world’s first full-frame 300-600mm F4 zoom lens, the world’s first 18.8x zoom lens for APS-C mirrorless system cameras, and the renewed I series of lenses, which are now available with the updated logos in silver finish for L-Mount as well as black finish for Sony E-Mount and L-Mount. Additionally, Sigma America will be showcasing the new products and elevated brand identity at a Pop-Up Space in Manhattan’s Nolita neighborhood throughout the month of March.

Here is a brief synopsis of the announcements, with some detailed press releases following (and linked).

Sigma Announces New Visual Identity & New Art Projects Initiative

On February 24, 2025, Sigma Corporation will adopt a new visual identity for its products and brand. The way cameras and photography relate to our lives is constantly changing, as the industry undergoes constant evolution and occasional revolutionary leaps. At the same time, the fundamental desire at the heart of photography – to capture and share moments – remains unchanged. Our new visual identity reflects our unwavering commitment to supporting this pursuit through exceptional craftsmanship and creativity.

The most striking changes concern Sigma's wordmark and symbol. The new symbol is a contemporary update of the symbol that has been in use since Sigma's founding. Based on the Greek letter S, it reflects the name of our company and symbolizes the guiding idea behind our manufacturing philosophy: every single product is the sum of the technology, experience, passion and expertise of everyone involved in its creation.

Sigma Introduces the Sigma BF camera

The Sigma BF presents an uncompromising new vision for the digital camera. Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. The BF balances performance with simplicity and returns the focus to what matters most: your photographs. The Sigma BF will retail for $1,999 and be available in April 2025.

Sigma Introduces 300-600mm F4 DG OS Sports lens

The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography. Available for Sony E-mount and Leica L-Mount, the lens is priced at $5,999 and will be available through US retailers in April 2025.

Sigma Introduces 16-300mm F3.5-6.7 DC OS Contemporary lens

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest¹ for an APS-C format mirrorless lens. Equivalent to 24-450mm in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation. This extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography.

¹ As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.

Sigma Introduces Renewed I Series lenses

The I series line of stylish, compact full-frame prime lenses for mirrorless camera systems has been renewed. Updates include silver models for L-Mount, updated laser engravings of the new Sigma logo on both the new silver L-Mount versions, and the black versions for both Sony E-mount and L-Mount. The lens naming has also been updated, with the "DN" designation being removed from the lens name, reflecting Sigma's ongoing focus on mirrorless camera system lenses.

Sigma America Hosts Pop-Up Space in Manhattan

Sigma America is hosting a Pop-Up Space in March at 21 Spring Street in Manhattan's Nolita neighborhood to introduce the elegantly updated visual identity, the radically simple Sigma BF camera, and recently announced lenses including the first-ever 300-600mm F4 zoom lens. Celebrating the Art of Engineering and Engineering for Art, the space will showcase artwork captured with the new camera by esteemed photographers.

The Pop-Up Space will be open daily 10AM-6PM beginning Friday, March 7 and will run through 2PM Saturday, March 29. Guests will have an exclusive first look at the just-announced Sigma BF camera, an elegant new 24-megapixel full-frame camera designed to look as sharp as its images.

On weekdays, attendees will have the opportunity to learn more about Sigma's new products and visual identity from Sigma team members. Weekends will feature meet-and-greets with photographers, Instagrammers and influencers including Yu Shi, Max Loewenstein, Bri Hall, Ethan Barber, plus Chris Greer and Paul Daniel, co-hosts of the new PBS series View Finders, Sigma CEO Kazuto Yamaki, and others throughout the month.

This awesome-for-sports-and-wildlife focal length range and wide-aperture combination with promised flagship ultra-telephoto prime lens imge quality at a surprisingly low price makes the Sigma 300-600mm F4 DG OS Sports Lens super attractive. Those features combined with a low initial supply will make the this lens hard to get. Preorder it now at B&H | Adorama | WEX | Camera Canada

The innovative Sigma 300-600mm F4 DG OS | Sports combines the power of a prime lens with the freedom to zoom

Ronkonkoma, New York - Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the Sigma 300-600mm F4 DG OS | Sports lens for the US Market. The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography. Available for Sony E-mount and Leica L-Mount, the lens is priced at $5,999 and will be available through US retailers in April 2025. Exclusively for mirrorless cameras|Compatible with full-frame cameras

Sigma 300-600mm F4 DG OS | Sports

• Ultra-telephoto zoom lens with the optical performance and brightness of a prime lens
• High-speed autofocus and powerful optical stabilization to never miss a decisive moment
• Exceptional quality, functionality and features as the flagship of the Sigma’s Sports line

Supplied accessories: Case LS-598SEL, Lens Hood LH1615-01, Tripod Socket TS-171, Cover Lens Cap LC-598E, Rear Cap LCR III, Shoulder Strap, Drop In Filter Holder RFH-21

Available mounts: L-Mount, Sony E-mount

Launch date: April 2025

* Product appearance and specifications are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.

* This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

#Sigma #Sigma300600mmSports #SigmaSports #SigmaSportsZoom #SigmaDG

Superior optical performance and agility for professionals:

The innovative Sigma 300-600mm F4 DG OS | Sports combines the power of a prime lens with the freedom to zoom

The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. With the Sigma 300-600mm F4 DG OS | Sports, photographers can move freely between focal lengths of 300mm and 600mm without changing lenses. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography, where situations change quickly and the opportunity for the perfect photo lasts only a few moments. Featuring a magnesium alloy body, thermal insulation paint and additional features such as the newly added function ring, the Sigma 300-600mm F4 DG OS | Sports has been designed to support professionals achieve their best shots.

[Key features]

Ultra-telephoto zoom lens with the optical performance and brightness of a prime lens

Exceptional versatility in the ultra-telephoto range

The Sigma 300-600mm F4 DG OS | Sports extends the capabilities of a 600mm F4 prime lens with the freedom to zoom out all the way to 300mm without compromising optical performance. Its inner zoom mechanism minimizes center of gravity fluctuations throughout the entire zoom range, making it a versatile and easy-to-use tool for an unprecedented range of shooting situations.

Extremely high optical performance

The Sigma 300-600mm F4 DG OS | Sports features 28 lens elements in 21 groups, including 6 FLD and 1 SLD glass elements, anomalous dispersion glass, and high refractive index glass. Its optical design provides excellent correction of various optical aberrations, such as chromatic aberration, throughout the entire zoom range. Although a zoom lens, the Sigma 300-600mm F4 DG OS | Sports delivers the unparalleled optical performance of a prime lens.

High-speed autofocus and powerful optical stabilization to never miss a decisive moment

HLA-driven high-speed AF

Despite its large aperture of F4, the Sigma 300-600mm F4 DG OS | Sports features a lightweight focus lens group thanks to the use of a high-thrust HLA (High-response Linear Actuator), optimized optical power arrangement and state-of-the-art glass materials. The result is high-speed autofocus functionality with outstanding accuracy.

Powerful Optical Stabilization function driven by the OS2 algorithm

The Sigma 300-600mm F4 DG OS | Sports delivers exceptional optical stabilization of 5.5 stops* at 600mm. Powered by Sigma’s sophisticated OS2 algorithm and featuring a drive unit with a specially designed actuator and high-precision sensor, this lens effortlessly meets the demands of a large-aperture ultra-telephoto. Additionally, photographers have the choice between two Optical Stabilization (OS) modes: Mode 1 is suitable for most still photography and video situations, while Mode 2 was specially designed for panning shots. Driven by Sigma’s Intelligent OS2 algorithm, this mode stabilizes the image during horizontal, vertical, or diagonal movements, regardless of the camera’s orientation, enabling photographers to capture moving subjects with professional precision.

* Based on CIPA guidelines. (Measured at a focal length of 600mm with a 35mm full-frame camera)

Exceptional quality, functionality and features as the flagship of the Sigma’s Sports line

Combines high robustness and mobility

The lens barrel is made of magnesium alloy for the main parts and the hood is made of carbon, achieving both high robustness and light weight. In addition, the optical design with the center of gravity toward the camera greatly improves the weight balance, which tends to be front-heavy.

Thermal insulation paint for perfect lens performance

The exterior of the lens body is coated with a thermal insulation paint that effectively suppresses heat absorption from sunlight. This prevents the lens from heating up, even during long outdoor shoots in sunny weather, such as nature or motorsports photography.

New function ring adds extended functionality

The Sigma 300-600mm F4 DG OS | Sports features a newly added function ring that further expands the options of the lens. The focus ring offers two different modes, selected via its setting switch:

Focus Preset Mode:

By turning the function ring to the left or right, the focus can be instantly shifted to a pre-registered focus position. This is useful when frequently shooting at a fixed focus position.

Power Focus Mode:

Focusing at a constant speed is possible by operating the function ring. This allows for smooth focus shift during movie shooting as well as for focusing with minimal movement when shooting hand-held. Focusing speed can be changed in two steps depending on the angle at which the function ring is operated.

Durable and easy-to-handle tripod socket

The tripod socket's rotating mechanism uses bearings for both high durability and smooth rotation with an optional click/declick mechanism for each 90° angle to assist in accuracy. The tripod socket foot is compatible with Arca-Swiss type clamps, whichcan be easily removed and replaced with different interchangeable tripod sockets (available separately) to suit a variety of situations and preferences.

Equipped with a drop-in filter holder

The Sigma 300-600mm F4 DG OS | Sports features a drop-in filter holder for standard ø40.5mm filters. In addition, Sigma has developed a new drop-in circular polarizing filter and a variable ND filter (available separately) that can be adjusted by approximately 7-stops while dropped into the lens.

Weatherability of Sigma’s Sports line specifications

The mount joints, manual focus ring, zoom ring, custom switches and other control switches, and exterior joints are all protected from dust and splash by a dust- and splash-resistant structure*. Further, the frontmost surface of the lens is coated with a water- and oil-repellent coating to facilitate maintenance when water droplets or dust adhere to the lens.

* The structure is designed to be dust- and splash-resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.

Various functions to support shooting

The lens features a variety of buttons and switches to accommodate individual preferences and the demands of different shooting situations, including AFL buttons in four different locations, a focus mode switch, a focus limiter switch, an OS mode switch (Mode 1 or Mode 2), and a custom mode switch. The L-Mount version of the lens is also compatible with Tele Converters (TC-1411/TC-2011) for AF-enabled shooting at a maximum focal length of 1,200mm.

[Additional features]

• HLA (High-response Linear Actuator)
• Optical Stabilization algorithm OS2
• Inner Zoom
• NPC (Nano Porous Coating)
• Water- and Oil-Repellent Coating
• AFL button (4 locations)
  * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera.
• Focus Mode switch
• OS switch
• Focus Limiter switch
• Custom Mode switch
• Function ring
• Drop In Filter Holder
• Dust- and Splash- Resistant Structure
• Mount Conversion Service available
• Support for switching between linear and non-linear focus ring settings (for L-Mount only)
  * Only cameras that are compatible with the system are allowed to use the system.
• Compatible with Signa Tele Converter TC-1411 / TC-2011 (sold separately / for L-Mount only)
• Compatible with Sigma USB Dock UD-11 (sold separately / for L-Mount only)
• Every single lens undergoes Sigma’s proprietary MTF measuring system

[Key specifications] The figures below are for the L-Mount version.

Lens construction: 28 elements in 21 groups (6 FLD, 1 SLD)
Angle of View: 8.2-4.1°
Number of Diaphragm Blades : 13 (Rounded Diaphragm)
Minimum Aperture : F22
Minimum Focusing Distance: 280cm(W) - 450cm(T) / 110.3in.(W) - 177.2in.(T)
Maximum Magnification Ratio: 1:6 at f=470mm | Filter Size: f40.5mm (Rear)
Maximum Diameter x Length: f167.0mm x 467.9mm / f6.6in. x 18.4in.
Weight: 3,985g / 140.6oz.

[Product Barcode] L-Mount 0085126 598693
Sony E-mount 0085126 598655
[Accessories (Supplied)] Name of product / Product Barcode
Lens Hood LH1615-01 0085126 941680
Cover Lens Cap LC-598E 0085126 941703
Rear Cap LCR III L-Mount 0085126 941628, Sony E-mount 0085126 941635
Tripod Socket TS-161 0085126 941697
Drop In Filter Holder RFH-21 L-Mount 0085126 941727, Sony E-mount 0085126 941710
[Accessories (Optional)] Name of product / Product Barcode
USB Dock UD-11 L-Mount 0085126 878696
Tele Converter TC-1411 L-Mount 0085126 825690
Tele Converter TC-2011 L-Mount 0085126 826697
Drop In WR Circular PL RCP-21 L-Mount 008512 6941741, Sony E-mount 008512 6941734
Drop In WR Variable ND RND-21 L-Mount 0085126 941765 Sony E-mount 0085126 941758

Orders

Get the Sigma 300-600mm F4 DG OS Sports Lens at B&H | Adorama | WEX | Camera Canada

Get the affordable Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens at B&H | Adorama | WEX | Camera Canada

Sigma presents the world's first mirrorless lens with an approximate zoom ratio of 18.8x. Powerful yet portable, the 16-300mm F3.5-6.7 DC OS | Contemporary delivers outstanding results in any situation.

Ronkonkoma, New York - SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the 16-300mm F3.5-6.7 DC OS | Contemporary lens for the US market. the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest¹ for an APS-C format mirrorless lens. Equivalent to 24-450mm in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation. This extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography. The lens is available in L-Mount, Sony E-Mount, Fujifilm X Mount and Canon RF Mount and will retail for $699 through authorized US retailers.

¹ As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.

Exclusively for mirrorless cameras|Compatible with crop sensor cameras Sigma 16-300mm F3.5-6.7 DC OS | Contemporary

• Wide-angle, super-telephoto and close-up photography all in one lens
• High-speed autofocus and image stabilization for effortless shooting with reliable results
• Uncompromising optical quality that redefines the standard for super-zoom performance

Launch date: April, 2025 L-Mount, Sony E-Mount. May, 2025 FUJIFILM X Mount, Canon RF Mount

Supplied accessories: Lens Hood LH706-03, Front Cap LCF-67 IV, Rear Cap LCR III, Pouch

Available mounts: L-Mount, Sony E-mount, FUJIFILM X Mount, Canon RF Mount

* Product appearance and specifications are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.

* This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

* This product is developed, manufactured and sold under license from Canon Inc.

#Sigma #Sigma16300mmContemporary #SigmaContemporary #SigmaContemporaryZoom

Sigma presents the world's first¹ mirrorless lens with an approximate zoom ratio of 18.8x. Powerful yet portable, the 16-300mm F3.5-6.7 DC OS | Contemporary delivers outstanding results in any situation.

The all-new Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest¹ for an APS-C format mirrorless lens. Covering the entire range from wide-angle to super-telephoto, this extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography. With a maximum magnification ratio of 1:2, the 16-300mm F3.5-6.7 DC OS | Contemporary captures detailed close-ups with ease. Its HLA (High-response Linear Actuator) motor provides exceptionally fast, smooth and accurate autofocus — ideal for fast-moving subjects such as birds and aircraft. The lens offers 6 stops of image stabilization at the wide end and 4.5 stops² at the telephoto end, helping photographers achieve blur-free results even at longer focal lengths and in low light. This ultra versatile all-in-one zoom is the perfect tool for creative photographers who want to work in a wide range of photographic genres.

¹ As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.

² Based on CIPA guidelines. (Measured at a focal length of 16mm and 300mm using an APS-C camera)

[Key features]

Wide-angle, super-telephoto and macro photography in one lens

The world's first 18.8x zoom with a 16mm wide-angle setting

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is the world's first mirrorless lens with an 18.8x zoom ratio. Equivalent to 24-450mm* in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation.

* Approximately 25.6-480mm for the Canon RF Mount version.

Maximum magnification ratio of 1:2 at 70mm for striking close-ups

With a maximum magnification ratio of 1:2 at 70mm, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary provides excellent close-up performance, perfect for capturing flowers, insects and other small subjects in great detail. With a maximum magnification of 1:3 at the wide end and 1:4 at the telephoto end, photographers have access to a huge range of creative expression.

Small, lightweight and portable

Despite its impressive zoom range of 16-300mm, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary prioritizes high portability, measuring just 73.8mm in diameter by 121.4mm in length and weighing just 615g*. This is achieved through advanced mechanical and optical design, including a high refractive index glass element with significant thickness variation and an aspherical lens element.

* The figures are for the L-Mount version.

High-speed autofocus and image stabilization for effortless shooting with reliable results

Accelerated AF speed and accuracy with HLA autofocus

To help photographers capture even the most fleeting moments, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary uses a High-response Linear Actuator (HLA) to achieve high-speed autofocus functionality with excellent drive accuracy.

Outstanding optical stabilization powered by the OS2 algorithm

Inspired by the same technology that powers Sigma's super-telephoto lenses used by professional wildlife and sports photographers, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features 6 stops of optical stabilization at the wide end and 4.5 stops at the telephoto end. The latest OS2 optical stabilization algorithm provides superior image stabilization to mitigate the effects of camera shake, helping photographers achieve blur-free results without the need for a tripod, even when shooting in low light and at full zoom.

* Measured using an APS-C camera at focal lengths of 16mm and 300mm according to CIPA standards.

Equipped with a zoom lock switch at the wide end

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features a zoom lock switch that can be fixed at the wide end to prevent the lens from extending.

Dust- and splash-resistant structure* and water-repellent coating

Designed to help photographers work in all environments, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features a dust- and splash-resistant structure for use in harsh conditions. In addition, the front element features a water- and oil-repellent coating that helps keep the lens free of contaminants.

* The structure is designed to be dust- and splash-resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.

Uncompromising optical quality that redefines the standard for super-zoom performance

Consistently high image quality across the entire zoom range

Thanks to its advanced optical design with 1 FLD, 4 SLD and 4 aspherical elements, the lens has excellent aberration correction and delivers sharp results throughout the whole zoom and focus range.

Engineered to minimize flare and ghosting

By measuring light incidence under all conditions and using advanced simulation technology, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary guarantees superior resistance to flare and ghosting, allowing photographers to capture crisp, clear images in even the most challenging lighting conditions - just as an all-in-one lens should.

Suppressed focus breathing for consistent framing

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is designed to effectively suppress focus breathing, making it a perfect choice for filmmakers as well as photographers working with multi-shot techniques such as focus stacking. Throughout the zoom range, changes in angle of view are kept to an absolute minimum when changing focus.

[Additional features]

• HLA (High-response Linear Actuator)
• Optical Stabilization algorithm OS2
• Water- and Oil-Repellent Coating
• Zoom Lock switch
• Dust and Splash Resistant Structure
• Mount Conversion Service available
• Support for switching between linear and non-linear focus ring settings (for L-Mount only)*
  * Only cameras that are compatible with the system are allowed to use the system.
• Compatible with Sigma USB Dock UD-11 (sold separately / for L-Mount only)
• Every single lens undergoes Sigma’s proprietary MTF measuring system

[Key specifications] The figures below are for the L-Mount version.
Lens construction: 20 elements in 14 groups (1 FLD, 4 SLD, 4 aspherical elements)
Angle of View: 83.2-5.4°
Number of Diaphragm Blades: 9 (Rounded Diaphragm)
Minimum Aperture: F22-45
Minimum Focusing Distance: 17cm(W) - 105cm(T) / 6.7in.(W) - 41.4in.(T)
Maximum Magnification Ratio: 1:2 at f=70mm
Filter Size: f67mm
Maximum Diameter x Length: f73.8mm x 121.4mm / f2.9in. x 4.8in.
Weight: 615g / 21.7oz.

Orders

Order the affordable Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens at B&H | Adorama | WEX | Camera Canada

Even the product name is succinct. Order the Sigma BF from B&H

Introducing the “Radically Simple” Sigma BF camera

Ronkonkoma, New York - SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the Sigma BF, a 24-megapixel full-frame L-Mount camera. The Sigma BF presents an uncompromising new vision for the digital camera. Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. The BF balances performance with simplicity and returns the focus to what matters most: your photographs. The Sigma BF will retail for $1,999 and be available in April 2025.

Supplied accessories: Li-ion Battery Pack BP-81, Metal Body CapA
Body colors: Silver, Black
Launch date: April 2025
* Product appearance and specifications are subject to change.
* L-Mount is a registered trademark of Leica Camera AG.

#SigmaBF #Sigma

A radically simple camera that evokes the essence of photography

A full-frame mirrorless camera offering an unprecedented intuitive shooting experience

Staying close to the photographer, the Sigma BF captures the beauty that lies hidden in everyday life, and becomes the catalyst to be aware of that beauty.

The BF focuses on the joy of photography that only a camera as a tool can provide. By simplifying and stripping away all excess elements, this full-frame mirrorless camera redefines the process of taking a photograph as a natural act.

The unique user interface, which provides a new sense of connection between the photographer and the camera in a true seamless unibody, is more intuitive than ever with its pressure-sensitive haptic buttons and dial. The high-definition expression of the approximately 24-megapixel full-frame sensor and the reliable dual autofocus system bring your vision to life.

Key features

Simple, clear, and completely new user interface

The user interface has a completely new information structure compared to conventional digital cameras, with the main shooting-related settings stored on the live view screen, secondary settings in the optional menu, and management functions and detailed settings in the system menu. Users can easily operate the shutter speed, aperture, ISO sensitivity, EV compensation and color mode, along with other important shooting-related elements at the touch of a finger. Combined with the auto setting, the functions of the general shooting mode dial are also covered.

Clear live view and status monitor

The default live view screen displays only the minimum necessary information and can be changed to display no information at all. Since the currently active setting is displayed on the status monitor, the users can concentrate solely on composition and the subject on the live view screen.

Minimal controls and haptics

All controls are integrated into just three buttons, one dial, the shutter release, and the power button. The BF is the first mirrorless camera* to incorporate haptics into its Dial, Center button, Option button, and Playback button, resulting in minimal physical wear. The buttons are always accurate and comfortable to press.

* As of February 2025, by Sigma.

Unibody structure

The BF is the first camera in history* to feature a true unibody, which boasts unprecedented rigidity. Each camera is carved from a single, solid block of aluminum over the course of seven hours. The reliable, comfortable weight of its seamless all-metal body harmonizes perfectly with any attached lens.

* As of February 2025, by Sigma.

Internal storage

The BF features 230 GB of internal memory, capable of storing more than 14,000 JPEG files, 4,300 uncompressed RAW images or 2.5 hours of video at the highest-quality setting, with the USB-C port offering fast charging and data-transfer speeds.

Various color modes

Thirteen different color modes are available to open up new avenues of creativity. The modes range from unique options like Teal and Orange, Powder Blue, and Warm Gold to creative yet versatile options such as Rich, and Calm.

Evolved autofocus

A hybrid autofocus system combining image phase detection and contrast detection utilizes state-of-the-art algorithms to capture subjects accurately and reliably. In addition to people, dogs and cats can be detected in the subject detection mode.

Video shooting (6K, L-Log)

The BF supports high-resolution 6K and L-Log recording, enabling video production that takes advantage of the wide dynamic range of a full-frame sensor.

Equipped with L-Mount

The L-Mount lens mount allows the camera to be used with a wide variety of interchangeable lenses for mirrorless cameras from Sigma as well as other L-Mount Alliance partners.

[Key specifications]

Type: Interchangeable-lens Mirrorless Type Digital Camera
Memory Media: Internal Memory (Approx. 230 GB) , USB Storage (for Backup)
Lens Mount: L-Mount
Image Sensor: 35 mm full-frame Back-illuminated CMOS sensor
Camera Effective Pixels / Total Pixels: Approx. 24.6 MP / Approx. 25.3 MP
Movie Recording Format: MOV: H.264, H.265, L-Log
Movie Recording Size / Frame Rate: 6K 29.97 fps, UHD 29.97 fps, FHD 119.88 fps
ISO Sensitivity: ISO 100-102400 / Expanded sensitivity ISO 6, 12, 25, 50
Monitor: 3.15 type, Approx. 2.1M dots
Color Mode: 13 types — Standard, Rich, Calm, Powder Blue, Warm Gold, Teal and Orange, FOV Classic Blue, FOV Classic Yellow, Forest Green, Sunset Red, Cinema, 709 Look, Monochrome
Dimensions (W x H x D): Approx. 130.1 x 72.8 x 36.8 mm / 5.1 x 2.9 x 1.4 in.
Weight: Approx. 388 g / 13.7 oz. (Camera Body Only)

Orders

Order the Sigma BF from B&H

From Sigma Corporation of America:

Sigma Introduces Renewed I Series Lenses

Ronkonkoma, New York – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan, is pleased to announce the renewed I series lenses for the US market. The nine stylish, compact full-frame prime lenses for mirrorless cameras have been updated to reflect the brand’s new elevated visual identity. Updated include a silver variation for L-Mount lenses, updated black exterior for both L-Mount and Sony E-Mount variations, and updated laser engravings. The renewed L-Mount versions will be available for purchase through authorized US retailers in April, 2025, and the update Sony E-Mount versions will be available beginning in May, 2025.

• Silver is added to color variations for L-Mount lenses
• Black exterior is updated for both L-Mount and Sony E-mount lenses
• Product name is changed
• Sigma 45mm F2.8 DG | Contemporary now supports the Magnetic Metal Lens Cap
• Optical performance is maintained to the highest standard

Applicable products: All I series lenses (9 lenses)

Available mounts: L-Mount, Sony E-mount

Launch date: L-Mount: April , 2025 / Sony E-mount: beginning May, 2025

* Product appearance and specifications are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.

* This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

#Sigma #SigmaIseries #SigmaContemporary #SigmaDG #SigmaLMount #SigmaEmount #Sigma17mmF4Contemporary #Sigma20mmF2Contemporary #Sigma24mmF2Contemporary #Sigma24mmF35Contemporary #Sigma35mmF2Contemporary #Sigma45mmF28Contemporary #Sigma50mmF2Contemporary #Sigma65mmF2Contemporary #Sigma90mmF28Contemporary

Silver is added to color variations for L-Mount lenses

In addition to the existing black models, brand-new silver models are added to the lineup for all nine I series L-Mount lenses. The new lineup enables photographers and filmmakers to enjoy the unique color of the I series, which is made from machined metal.

The silver and black colors of the Sigma BF camera, also announced at this time, have the same finish to match, creating a unified shooting system by combining a lens from the I series with the Sigma BF.

* Sony E-mount compatible models will continue to be available in black only.

Black exterior is updated for both L-Mount and Sony E-mount lenses

The laser engraving on the body and product line badge are newly updated for all nine black models in the Sigma I series for both L-Mount and Sony E-mount lenses.

Sigma 45mm F2.8 DG | Contemporary now supports the Magnetic Metal Lens Cap

Sigma 45mm F2.8 DG | Contemporary now supports the Magnetic Metal Lens Cap, making all nine I series lenses fully compatible with the dedicated lens cap.

* Due to the specification change, the weight of the Sigma 45mm F2.8 DG | Contemporary has increased by 5 g for both the L-Mount and Sony E-mount respectively, compared to their previous models.

Optical performance is maintained to the highest standard

There are no changes to the optical design or product edition number. Photographers and filmmakers can continue to enjoy the same level of high rendering performance as before.

Product name is changed

The product name, as well as the product code are changed due to the renewal. For details, please refer to the information in the [Lineup] section.

(Then) SIGMA 45mm F2.8 DG DN | Contemporary
(Now) Sigma 45mm F2.8 DG | Contemporary

[Lineup]

Sigma 17mm F4 DG Contemporary Lens
Sigma 20mm F2 DG Contemporary Lens
Sigma 24mm F2 DG Contemporary Lens
Sigma 24mm F3.5 DG Contemporary Lens
Sigma 35mm F2 DG Contemporary Lens
Sigma 45mm F2.8 DG Contemporary Lens
Sigma 50mm F2 DG Contemporary Lens
Sigma 65mm F2 DG Contemporary Lens
Sigma 90mm F2.8 DG Contemporary Lens

The new DJI RS 4 Mini is in stock at B&H.

From DJI:

DJI Launches All-New Compact and Lightweight Gimbal for Cameras and Smartphones

DJI RS 4 Mini Delivers Efficient and Seamless Filming Experience for Content Creators

February 20, 2025 – DJI, the global leader in civilian drones and creative camera technology, today launched the DJI RS 4 Mini, an all-new compact and lightweight gimbal for cameras and smartphones that weighs just 890g (less than 2 pounds) and can carry payloads up to 2kg (4.4 pounds). Designed for the quick-filming needs of creators, the RS 4 Mini offers the automated axis locks first introduced in DJI’s flagship gimbals, allowing for faster setups, transitions, and breakdowns. Other features that deliver a more efficient and seamless filming experience include a new intelligent tracking module, faster switching to vertical shooting, and Teflon™ coating for a smoother balancing experience. "The Ronin Series continues to push the imaging industry forward as we bring new innovations to our ecosystem and democratize technology to more applications. Specifically, the DJI RS 4 Mini continues to feature our Emmy® Award-winning three-axis gimbal stabilization, offering seamlessly smooth and steady footage," says Ferdinand Wolf, Product Experience Director at DJI. "In adding the DJI RS 4 Mini to our offering, we have rounded out this generation of stabilizers to cater to every level of creator, from professional filmmakers to independent commercial videographers and content creators.”

Next-Gen design for a more efficient workflow

The RS 4 Mini incorporates many proven features from DJI’s flagship gimbals, allowing creators to work more efficiently. With the 2nd-Gen auto-axis locks, creators can unlock the gimbal’s three-axis locks in one second, speeding up the filming, transition, and storage processes. The 3rd-Gen Native Vertical Switch offers the fastest switch experience in the RS series1. With the meticulous upgrades to Teflon™ interlayers1 and a fine-tuning knob, the RS 4 Mini can achieve smoother and more precise millimeter-level balancing when installing a camera.

Intelligent filming for stunning results

The RS 4 Mini Combo comes standard with the new DJI RS Intelligent Tracking Module¹ for intelligent framing and composition¹. Enabling ActiveTrack on any camera system or phone with or without the DJI Ronin app, it can keep a human subject in frame up to 10 meters, even in complex environments. Tracking can be enabled with one push of the trigger or an open-palm visual command.

In the new Responsive mode, the gimbal responds faster to hand movements upon start or stop, designed to suit fast-moving subject circling shots. Meanwhile, the classic Smooth follow mode provides a fluid gimbal response, ideally for normal subject following shots.

Other notable features include:

• Upgraded with 4th-Gen Stabilization: The RS 4 Mini strikes a superior balance between stabilization strength and camera movement's tactile feel, delivering excellent performance and an enhanced user experience. It also offers significantly improved stability when shooting vertically.
• Improved Battery Life: Compared to the DJI RS 3 Mini, the charging speed and battery life have increased by 30%1, extending the operating time to 13 hours1. It also supports fast charging, allowing 5 hours1 of use after a 30-minute charge.
• Lightweight Build, High Payload1:Weighing only 890 g (2 lbs), RS 4 Mini boasts a payload capacity of up to 2 kg (4.4 lbs). It supports a wide range of mainstream mirrorless cameras and lens combinations, delivering powerful performance.
• Next-gen RS Briefcase Handle1: Designed especially for the RS 4 Mini, this new handle is 20%1 smaller and 28 g lighter1 than the current DJI RS Briefcase Handle.
• Quick-Release Magnetic Mount: The tracking module features a magnetic quick-release design, allowing it to attach to the tilt axis in just one second. The magnetic locking design will stay securely in place without loosening or falling off, ensuring a more reliable filming process.

Price and Availability

DJI RS 4 Mini will be available for purchase today from authorized retailers, including B&H with two purchase options available.

The standalone DJI RS 4 Mini retails for $369 and includes one Gimbal, Quick-Release Plate, RS 4 Mini Tripod, L-Shaped Multi-Camera Control Cable, USB-C Charging Cable and one Screw Kit.

The DJI RS 4 Mini Combo retails for $459 and adds an RS Intelligent Tracking Module and RS 4 Mini Briefcase Handle.

¹ All data was tested in controlled conditions. Actual experience may vary. For more details, please refer to the product page on the official DJI website.