Professional Photographers of America News

From PPA:

PPA’s See The Difference Campaign Educates Consumers on the Value of Hiring a Professional Photographer

Atlanta, Ga. – May 26, 2015 – Photographers looking for a new way to help their clients See The Difference between professionals and amateurs need look no further than Professional Photographers of America (PPA).

Consumers may not have all the necessary information to understand the difference between a professional and an amateur photographer. PPA’s See The Difference campaign shows consumers “the difference” when evaluating photographers. PPA photographers can also download free videos, logos, customizable brochures, and other educational materials to share with their clients.

PPA has rolled out six new videos to help photographers educate their clients and prospects. Whether a photographer specializes in wedding, high school senior or family photography, these new videos will help consumers see the value in hiring a professional.

• #PhotoFail Wedding Video – Brides-to-be read true horror stories and talk about why it’s so important to use professional photographers to capture once-in-a-lifetime moments.
• Moments You Can’t Get Back Video – Real moms share heart-wrenching stories about their families and discuss how professional photographers helped them preserve family memories.
• See The Difference Professional Photographers Make Video – Real moms and newlyweds discuss the benefits of using PPA photographers and are surprised when their photographers walk in with framed photos from a recent session.
• High School Seniors Video – Real high school seniors explain what they are looking for in senior portraits and how hiring a professional photographer gave them great photographs!
• Wedding Video – Newlyweds talk about the importance of investing in professional photographers because at the end of their big day, their wedding photos were all they had left.
• Family Portraits Video – Real families talk about how their photographers captured their families’ unique personalities and the importance of preserving moments they will cherish forever.

Learn more about how PPA photographers can leverage this campaign as well as what else PPA is doing to reach and educate consumers with See The Difference and consider joining PPA.