ProGrade Digital News (Page 2)

From ProGrade Digital:

1,400MB/Second Data Transfer Speed Reaches New Milestone

LAS VEGAS—NAB—ProGrade Digital, founded with a mission to provide the highest quality professional grade digital memory cards and workflow solutions, has become the first company to publicly demonstrate the CFexpress 1.0 technology with 1TB of capacity. Debut of this important next generation digital memory card form factor, presented by CEO Wes Brewer and VP of Marketing Mark Lewis at NAB in Las Vegas, provides solid proof that the industry is moving toward productization of this new standard.

“The CFexpress standard has been evolving for several years within the CompactFlash Association as a successor to both CFast and XQD formats. We are pleased to be working within the CFA and aside device manufacturers to bring to market this next generation removable storage standard,” said Brewer. “Industry adoption of CFexpress will allow for much higher resolution and higher bit rate image capture than ever before in many still image and video capture devices. Faster offload speeds will also greatly benefit the post-capture workflow through the extremely high read speeds it provides. With our demonstration today, we’ve also been able to show compatibility for the CFexpress Type B form factor with XQD memory cards–showing operation of both card standards in a common Thunderbolt 3 reader.”

ProGrade Digital demonstrated performance benchmark speeds exceeding 1,400MB/second and burst write speeds of greater than 1,000MB/second–nearly three times faster than CFast memory cards and more than four times those for SDXC UHS-II.

CFexpress 1.0 Demonstrated Technology Key Features:

• Industry-leading speeds
• Greater than 1,400MB/second read
• Greater than 1,000MB/second burst write
• CFexpress Type B format factor with two lanes of PCIe and NVM Express support
• XQD form factor interoperability
• Dimensions: 29.6 mm x 38.5 mm x 3.8 mm

The founders of ProGrade Digital are industry veterans in the removable storage and digital photography industries. Each, having spent time at leading companies such as Lexar and SanDisk, brings extensive expertise in the design, development and manufacture of digital storage products, plus longstanding relationships with key manufacturing and supply chain partners. The company focuses exclusively on development of memory cards, card readers and workflow software for professional imaging markets. Flagship products, ProGrade Digital CFast 2.0 and ProGrade Digital SDXC UHS-II, are optimized to render maximum performance when paired with high-end DSLR, mirrorless, camcorder and digital cinema cameras from manufacturers such as Canon, Nikon, Panasonic, Sony and Blackmagic. ProGrade Digital memory cards expand the creative visions of cinema and photography professionals around the world.

B&H carries ProGrade Digital Memory Cards.

From ProGrade:

Former Lexar Executives Start New Company: Pledge to Focus on Developing and Marketing Products of Superior Performance, Quality and Reliability

SAN JOSE, Calif. – Feb 15, 2018 8:00 am EST — ProGrade Digital, a new company founded on a mission to provide the highest quality, professional grade memory cards and workflow solutions available, today announced a new line of products designed to uniquely fill the needs of today’s high-end DLSRs, camcorders and digital cinema cameras. Memory cards will be offered in a variety of formats and industry-leading capacities. The company will also design and market a selection of card readers, starting with a CFast & SD Dual Slot Workflow Reader that boasts a USB 3.1, Gen. 2 transfer protocol. ProGrade Digital’s new memory cards and card readers will become available in the month of February Amazon.com and B&H Photo and Video.

ProGrade Digital was founded by former executives from Lexar who held management or technical leadership positions at the company recognized as the pioneer in memory card development for digital photography. The team has more than 60 years of combined experience in the design, development and manufacture of memory cards gained while working for Lexar, SanDisk and other firms. Leveraging its experience and industry relationships, the team will focus exclusively on developing and marketing memory cards, card readers and software optimized for use within professional cinema and photography markets.

“Our goal is to be the professional’s source for top performing, professional grade memory cards and workflow solutions,” says Wes Brewer, founder and CEO of ProGrade Digital. “We will be committed to focusing our efforts on the digital imaging pro who is meticulous about his equipment and workflow—delivering the best service, plus best product quality and reliability.”

Key Features of ProGrade Digital Memory Products

Imaging experts who shoot RAW, RAW HD video, 4K, 8K, 3D and 360-degree video may rely on ProGrade Digital’s high-performance storage cards and workflow accessories.

Memory Card Key Features

• Professional-level capacities for CFast 2.0 and SDXC UHS-II memory cards
• Optimized controllers specifically designed for use in professional-grade cameras
• Rigorous full-card testing with serialized tracking of key components and manufacturing
• ta for the highest quality control
• Component-level testing down to individual memory chips for optimal quality
• 3-year warranty

Card Reader Key Features

• Dual slot reader for CFast 2.0 and SDXC UHS-II card formats
• USB 3.1 Gen. 2 transfer speed of up to 10Gb/second
• Supports concurrent full-speed flow of data from cards in each slot
• Portable and compact
• Includes two 18” connection cables: one for Type A to Type C and one for Type C to
• pe C
• Magnetized reader bottom firmly connects reader to laptop (using included metal
• unting plate)
• 2-year warranty

ProGrade Digital cards and card readers are available online at Amazon.com and B&H Photo and Video.