MELVILLE, NY – Today, Nikon Inc. announced the winner of the company’s fourth annual nationwide search for the “Top Spot for Fall Foliage”, naming Michigan as the best state for fall photography in the United States. Participants from all 50 states were more eager than ever to showcase their state’s beautiful autumn landscapes, but it was Michigan (#NikonFallMI) that narrowly claimed the title, giving the state its third consecutive victory.
“Now in its fourth year, this campaign continues to provide a platform for people to show their state pride through photography that displays the natural beauty of our country, while also highlighting the uniqueness of autumn in each individual state,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc.
Michigan once again earned this year’s title of Top Spot for Fall Foliage, with a plethora of stunning submissions that displayed the state’s knockout combination of vibrant foliage and numerous lakes. Michigan took the crown for the third time, with New York (#NikonFallNY) coming in second-place, and Colorado (#NikonFallCO) trailing close behind in third.
Nikon received thousands of submissions during the nationwide campaign, with entries accepted on the brand’s Facebook page, Instagram and Twitter. When posting on Instagram and Twitter, participants shared designated hashtags unique to each state – #NikonFall followed by the state’s abbreviation. Images submitted by photographers of all skill levels demonstrated the stunning variety of autumnal landscapes from coast to coast, and displayed this year’s gorgeous array of vivid forests, gleaming lakes, and spectacular foliage.
To view all of this year’s submissions on Instagram and Twitter, search the hashtag #NikonFall followed by the state’s abbreviation (e.g. #NikonFallMI, #NikonFallNY). On Facebook visit www.facebook.com/NikonUSA to view the fall foliage submissions. And if you’re interested in capturing some fantastic seasonal landscapes of your own, check out Nikon’s Learn and Explore website for useful tips and techniques.
From Nikon USA
An Exciting Group of Talented Visual Storytellers Joins the Distinguished Roster of Industry Elite
MELVILLE, NY – Today, Nikon Inc. announced the addition of ten new visual artists representing a diverse variety of disciplines to the prestigious Nikon Ambassador Program. These exceptional individuals share in Nikon’s commitment to advancing the imaging industry through innovation, education and pushing the boundaries of creativity, all while making significant contributions to the field of modern photography.
“We are extremely proud of how the Nikon USA Ambassador Program has grown since its creation, and are excited to announce these ten new members, each of whom show an unparalleled desire to advance the photography industry and contribute to its overall growth,” said Michael Corrado, Senior Manager for Professional Photographer Relations and Marketing Business Development, Nikon Inc.
The new Ambassadors represent a mix of shooting styles and subject matter ranging from filmmaking, sports, travel, portrait, maternity, weddings, conflict and more. With the recent addition of these Ambassadors, the program now includes thirty-three members, each bringing their own unique style and perspective. Each of these elite photographers embody the philosophy of Nikon’s Ambassador Program, which is to empower creatives through education and inspiration, while working directly with Nikon to communicate valuable insights of the evolving industry.
Nikon’s Newest Ambassadors:
To learn more about Nikon’s Ambassador Program, please visit: www.nikonusa.com/ambassador.
From Nikon USA:
Market Bolstered by Exceptional Demand for the Award-Winning Full Frame (FX-format) D850 DSLR
MELVILLE, NY – Imaging leader Nikon attained the #1 position for both market share and revenue for December 2017, in the full frame digital camera with interchangeable lens (DCIL) category in the U.S.1 The overwhelming success of the powerful new Nikon D850 DSLR as well as the acclaimed D750 DSLR helped contribute to the brand’s strong growth within the full frame camera segment for December 2017. According to The NPD Group, Nikon achieved double-digit unit and dollar sales growth within the full frame camera segment in December 2017 vs. December 2016.2
This market category comprises all full frame digital cameras with interchangeable lenses (DCIL), including DSLR and mirrorless cameras. December is a significant month for sales because of the large volume of units sold during the holidays; industry-wide, DCIL full frame unit sales for the month of December 2017 were almost equal to unit sales from January through March of 2017, according to The NPD Group.3
“Nikon has returned to an emphasis on high-end products for advanced and professional users. These users appreciate Nikon’s full frame offerings because of their amazing image quality, reliability, low-light capability and high-speed performance,” said Bo Kajiwara, President and CEO, Nikon Inc. “Nikon is an innovative, diversified company with a clear, long-term strategy to thrive into 2018 and beyond.”
Since the beginning of 2017, the camera industry has seen strong growth in the full frame segment, with consumers gravitating toward Nikon’s innovative offerings for advanced and professional photographers. The month of December alone saw an overall increase of 69% in units and 59% in dollars compared to the same period in 2016.2 Nikon specifically experienced an 81% increase in units, and 88% growth in dollars for this segment.2
For the month of December, the top two selling DSLR cameras in this segment were the Nikon D750 and the Nikon D850.4 There has been exceptional demand for the extremely versatile, highly acclaimed D850, which is the ultimate combination of speed and resolution. This 45.7-megapixel full frame DSLR is a tool for serious photographers with robust construction, unparalleled imaged quality and proven reliability. Both the D850 and the D750 have won a myriad of industry and consumer accolades, and both are perfectly complemented by the vast NIKKOR lens system, which offers the best in optical excellence.
“Premium segments are leading the imaging market, as consumer demand for features like full frame are on the rise,” said Ben Arnold, executive director, industry analyst for The NPD Group.
Kajiwara also added, “We want to sincerely thank our customers and our fans for making this achievement possible.”
From Nikon USA:
For the Second Time, Nikon Names Michigan America’s Best Destination for Fall Foliage
November 16, 2017 – MELVILLE, NY – Today, Nikon announced Michigan (#NikonFallMI) as the top spot for capturing stunning images of beautiful fall foliage through the brand’s annual campaign. Now in its third year, the Top Spots for Fall Foliage campaign encourages and inspires participants to share their vibrant, colorful and unique fall images from their respective states to take home bragging rights as America’s best destination for autumn photography.
This year, Nikon received nearly 10,000 entries from participants coast to coast, showcasing beautiful autumn landscapes. Images included vividly colored leaves scattered across a calm eastern lake and vibrant forests of the west. The results are tabulated by the number of entries from a given state, which Nikon received through the brand’s Facebook channel and designated campaign hashtags on Instagram and Twitter.
“After an overwhelming response to our previous campaigns, we have made it our mission to encourage participants all over the country to get outside and capture all the beauty that this time of year has to offer,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “The vibrant colors of fall offer photographers of all levels an opportunity to capture this season’s magnificence.”
Michigan earned top honors for the second year, with more than 1,240 gorgeous photos submitted across social media. Notable images showcased gorgeous photos of the Great Lakes surrounded by warm tones, wildlife, and serene landscapes blanketed with vibrant foliage. Michigan took top honors for 2017 by beating former champion New York by more than 160 entries, while third place honors went to Colorado with 600 entries.
To view all of this year’s submissions on Instagram and Twitter, search the hashtag #NikonFall followed by the state’s abbreviation (e.g. #NikonFallMI). On Facebook visit www.facebook.com/NikonUSA to view the fall foliage submissions. For tips on photographing fantastic seasonal landscapes, check out Nikon’s Learn and Explore website.
From Nikon USA:
Nikon Continues 100th Year Anniversary Celebration at Upcoming Tradeshow with Product Displays, Ambassador Presentations, Panel Discussion and More
NEW YORK, NY – Nikon will once again return to the PhotoPlus Expo in New York City, offering attendees a compelling booth experience while providing educational presentations from respected Nikon photographers and Ambassadors at the Nikon Theater. Show attendees will also be able to experience Nikon’s latest products and view a dedicated display marking Nikon’s 100th year anniversary.
Throughout the show Nikon will highlight its extensive product line, headlined by the recently announced full-frame Nikon D850 DSLR. Attendees will have the opportunity to get hands-on time with the camera as well as speak directly with Nikon product experts. A variety of NIKKOR lenses will also be on display, including the new ultra-wide zoom AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, the AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED, the wide-angle AF-S NIKKOR 28mm f/1.4E ED and the compact telephoto AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR. Also on display will be the popular AF-S DX Micro NIKKOR 40mm f/2.8G lenses, which is paired up with the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR lens as part of the new Landscape & Macro 2 Lens Kit. Show attendees will also be able to go hands-on with the Nikon D7500, Nikon D5600, COOLPIX W300 cameras and a variety of other Nikon imaging products.
What’s more, to commemorate Nikon’s 100th anniversary, the Nikon booth will feature an exclusive collection of prized Nikon cameras spanning the last century.
Throughout the show, the Nikon Theater will host a variety of live presentations, plus Nikon will be sponsoring educational class sessions taught by various Nikon Photographers and Ambassadors. The presentations held at the booth will cover various topics including landscape photography, filmmaking, night photography and more. A full schedule of Nikon presentations at the Nikon Theater can be found below. Additionally, all presentations on Thursday, October 26, and Friday, October 27, will be livestreamed. Interested individuals should visit nikonusa.com/live to tune in.
Geared toward photography students and educators attending the show, Nikon and PDNedu will co-sponsor a panel discussion titled, “Creating a Sustainable Career” on Thursday, October 26 on the showroom floor from 2:00-3:30 p.m. EDT. Nikon Ambassadors Dixie Dixon, Deanne Fitzmaurice and Matthew Jordan Smith will discuss how to pursue careers in digital and photo imaging, and best practices for advancing and developing within an everchanging industry. The panel will include a Q&A session moderated by PDN Editor-in-Chief Holly Hughes, followed by a networking reception at the conclusion of the discussion.
Nikon at PhotoPlus Expo 2017
Booth #519 at The Jacob K. Javits Convention Center - 11th Ave. (between 34th & 35th St)
Thursday, October 26, 2017: 10:00 a.m. to 5:00 p.m. EDT
Friday, October 27, 2017: 10:00 a.m. to 5:00 p.m. EDT
Saturday, October 28, 2016: 10:00 a.m. to 4:00 p.m. EDT
Schedule of Presentations at the Nikon Theater
THURSDAY, OCTOBER 26, 2017 (also livestreaming at nikonusa.com/live)
10:15am – 10:45am: Doug Gordon – The Posing Project
11:00am – 11:30am: Matthew Jordan Smith – Commercial Portrait Photography – It’s All In The Details
11:45am – 12:15pm: Mandy Lea – Shedding Light on Landscapes: Doing What It Takes to Get the Shot
12:30pm – 1:00pm: Joe McNally – The Power of Portable Lighting
1:15pm – 1:45pm: Corey Rich – Shooting Powerful Video: A Filmmaker’s Personal Project
2:00pm – 2:30pm: Tamara Lackey – Photographing the Style, Soul & Laughter of Children
2:45pm – 3:15pm: Andrew Hancock – Editorial to Commercial: Versatile Storytelling in the World of Sports
3:30pm – 4:00pm: Bambi Cantrell – The Language of Light and Shadows for Impact
4:15pm – 4:45pm: Lucas Gilman – Extreme Landscapes: Discovering the Art of Time-Lapse Movies
FRIDAY, OCTOBER 27, 2017 (also livestreaming at nikonusa.com/live)
10:15am – 10:45am: Doug Gordon – The Posing Project
11:00am – 11:30am: Josh Cripps – Lenses of Landscape: Breaking the Rules
11:45am – 12:15pm: Andrew Hancock – Editorial to Commercial: Versatile Storytelling in the World of Sports
12:30pm – 1:00pm: Dixie Dixon – The Best Kept Secrets of a Fashion Photographer
1:15pm – 1:45pm: Jerry Ghionis – Wedding and Fashion Photography: Extreme Versatility
2:00pm – 2:30pm: Joe McNally – The Power of Portable Lighting
2:45pm – 3:15pm: Mandy Lea – Shedding Light on Landscapes: Doing What It Takes to Get the Shot
3:30pm – 4:00pm: Adam Woodworth – Alone in The Dark: Tales of A Night Photographer
4:15pm – 4:45pm: Deanne Fitzmaurice – The Heart of The Story
SATURDAY, OCTOBER 28, 2017
10:15am – 10:45am: Steve Simon – Master the Street and Raise Your Game
11:00am – 11:30am: Adam Woodworth – Alone in The Dark: Tales of A Night Photographer
11:45am – 12:15pm: Tamara Lackey – Photographing the Style, Soul & Laughter of Children
12:30pm – 1:00pm: Jerry Ghionis – Wedding and Fashion Photography: Extreme Versatility
1:15pm – 1:45pm: Corey Rich – Shooting Powerful Video: A Filmmaker’s Personal Project
2:00pm – 2:30pm: Dixie Dixon – The Best Kept Secrets of a Fashion Photographer
2:45pm – 3:15pm: Lucas Gilman -- Extreme Landscapes: Discovering the Art of Time-Lapse Movies
3:30pm – 4:00pm: Josh Cripps – Lenses of Landscape: Breaking the Rules
Be sure to visit nikonusa.com/live to view the livestream feed of presentations at the Nikon booth from PhotoPlus on both Thursday, October 26 and Friday, October 27.
Nikon 100 Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity”, Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017. For more information about Nikon’s 100th Anniversary, please visit www.nikonusa.com/100th.
August 25, 2017 – TOKYO – Nikon Corporation is pleased to announce that the National Aeronautics and Space Administration (NASA) has placed an order for 53 Nikon D5 digital SLR cameras. NASA plans to use the cameras both at astronaut training facilities on Earth, and for recording intra- and extravehicular activities at the International Space Station (ISS).
NASA has ordered 53 standard Nikon D5 cameras with no special hardware modifications. Just as with the D3S digital SLR cameras delivered to NASA in 2009, these D5 cameras will be the same models available to consumers, confirming the incredible reliability of Nikon products, as well as their ability to withstand even the harshest of environments.
Highlights of Nikon's history with NASA:
|1971||The Nikon Photomic FTN* (NASA specifications) and NIKKOR lens were used on Apollo 15.|
|1980||The "Small Camera", based on the Nikon F3 film SLR camera and equipped with a motor drive, and the F3 "Big Camera", which utilized long film, were delivered to NASA. The "Small Camera" was used aboard the Space Shuttle Columbia launched the following year.|
|1999||The Nikon F5 film SLR camera and AF NIKKOR lens were carried aboard the Space Shuttle Discovery to photograph extravehicular activities (EVA).|
|2008||The Nikon D2XS digital SLR cameras were delivered to NASA. Six D2XS cameras are used in space to document activities such as inspection and maintenance.|
|2013||A total of 38 Nikon D4 digital SLR cameras, 64 NIKKOR lenses, including the AF-S NIKKOR 800mm f/5.6E FL ED VR, and various other accessories were delivered to NASA. These products are used, among other things, to check solar panels and outer surfaces of the ISS.|
|2016||An additional 10 Nikon D4 digital SLR cameras were delivered to NASA, and are also used to check solar panels and outer surfaces of the ISS.|
This year, Nikon celebrates its 100th anniversary. Throughout this 100-year history, Nikon has supported the research and observation of extreme environments such as space and the Antarctic with strong and durable cameras and NIKKOR interchangeable lenses developed based on its optical and precision technologies. Nikon has focused on making its products better able to respond more completely to the demands made by photographers, their work and the environments that challenge them. Nikon is excited to continue to contribute to the observation and research of such regions by developing extremely reliable products that are able to stand up to even the most challenging of situations.
Fans of Nikon, space exploration, and photography in general can enjoy a time-lapse video titled "Nikon in Space" - this time-lapse video was created from stunning photos of our magnificent Earth captured from space using Nikon cameras and NIKKOR lenses.
Kicking off with “Love Letters from the N Line,” Nikon’s Newest Campaign Celebrates the Things We Love About New York City Through Amazing Images and Invites Others to Share the Love Using #NikonLoveNY
NEW YORK, NY – Today, Nikon Inc. unveiled its new “Love Letters” campaign which features open letters to the residents of New York City, highlighting some of the reasons why we love New York and inspiring people to share their love for the city that never sleeps. Evoking the traditional concept of the love letter but on a grander scale, the campaign will feature a variety of stunning images and curated love notes that highlight the city’s diversity, showcase its exhilarating energy and celebrate the sights and sounds that are distinctly New York City. The campaign creative includes vibrant images, taken with Nikon cameras, that truly capture the city and those that call it home in incredible image quality, vivid colors and stunning detail that Nikon cameras and NIKKOR lenses are known for. Nikon’s “Love Letters” will also encourage New Yorkers to share their own beautiful images and affection for their city through social media, using #NikonLoveNY. Participants’ images dedicated website: www.NikonLoveNY.com.
“Whether it’s a secret spot for the best slice, the way the dusk light hits an iconic landmark or a favorite park bench with the perfect view, the things we love most about our cities deserve to be captured with a quality that reflects the pride and personal connection we have to these places,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Through these Love Letters we hope to encourage consumers to pick up a camera and share the love they have for their city through stunning imagery. We are excited to kick off the campaign in New York, and see New Yorkers’ perspectives of all of the extraordinary things that make the city they love so special.”
Launching this Spring, the campaign will feature Nikon’s love letters at some of the most notable places along the N Line through billboards, posters and other out of home displays. Images layered with short love letters will be revealed in key locations in and around the transit line throughout the city, including Times Square, Atlantic Avenue in Brooklyn and Astoria, Queens, offering commuters visually dynamic messages as captured by Nikon cameras and NIKKOR lenses.
Consumers and campaign participants will also have an opportunity to see the campaign come to life across digital media and mobile platforms. As New York is waking up from the cold, dark winter months, it is a perfect time to get out and capture the vibrant nature of the city. Over the next two months, Nikon will encourage New Yorkers to capture what they love most about the Big Apple and share their personal love letters with the world, tagging #NikonLoveNY.
Travelling through three boroughs, New York City’s beloved “N Line” is the ideal canvas to showcase what makes New York City so exceptional. The line carries more than nine million passengers each month and runs through a diverse and rich cultural and architectural landscape stretching over a 45-station path and running through four of the 10 busiest subway stations in New York City, including stops at Times Square, Union Square, Atlantic Avenue and Coney Island. Already clad in Nikon’s recognizable yellow and black, the N Line will serve as a conduit for Nikon’s “Love Letters” campaign, which provides a picture of New York that’s not often told, featuring some of the intimate details that make living in New York so personal and special.
This campaign builds upon the company’s “Show Your Love Some Love” campaign, launched in March 2016, which empowered passionate people to create better memories with images that do their “loves” justice. The “Love Letters” campaign was created and executed by Nikon’s agency partners, Cramer-Krasselt and MWWPR.
To see all of Nikon’s Love Letters and notes from other New Yorkers, please be sure to visit www.NikonLoveNY.com throughout the campaign.
From Nikon USA:
Nikon School Features a Variety of Ways to Help Educate and Inspire Photographers
MELVILLE, NY – Nikon Inc. recently shared their full Nikon School program schedule, which offers a variety of classes designed to educate and inspire those with a passion for improving their photography with new interactive experiences. Nikon School has expanded its curriculum to include both online courses and destination workshops, in addition to local photography seminars, that invite beginners and enthusiasts to explore new creative possibilities.
Starting in January, Nikon School will host a variety of in-person programs in select cities across the country, each uniquely tailored to cover a diverse range of topics. Among these classes will be a new Wedding and Portrait Photography Workshop held at the luxurious Santa Monica seaside in early March. At this workshop, Nikon Ambassador Jerry Ghionis will guide attendees on how to create memorable portraits using high-quality Nikon gear. Following this hands-on experience, Ghionis will lead an exclusive seminar, sharing his wisdom on posing and lighting techniques. Nikon ambassador-led programs fill up quickly, so interested photographers are encouraged to visit the Nikon School webpage and promptly reserve their spots for upcoming offerings as they become available.
In addition to these destination workshops, Nikon School Online allows users to develop their skills from the comfort of their own home. Nikon School Online will expand its curriculum with a new Fundamentals of Photography Featuring Reed Hoffmann class, allowing even more photographers to master the basic principles of photography through in-depth explanations and hands-on demonstrations in real-world scenarios. The class will cover a range of topics including ISO, shutter speed and aperture, low-light and fast action shooting, exposure compensation, autofocus and the basics of composition, that will help to unleash each participant’s creative potential and take their photography to the next level.
To complement these new offerings, several of the industry’s finest photographers will be returning to Nikon School to offer their expertise to aspiring photographers nationwide. Photographers Michael Schwartz, Bob Pearson, JC Carey, Andy Dunaway and Reed Hoffmann will lead seminars and workshops in local markets across the country detailing the basics of photography and teaching the complexities of lighting to create stunning portraits. Classes will continue to offer technical expertise in camera exposure, controls and video capture, in addition to creative inspiration in topics such as Travel and Landscape, Action and People, as well as Elements of Photography.
With the Holiday season quickly approaching, Nikon School will be offering special packages and discounts through the end of the year, please be sure to visit www.nikonschool.com/holidayoffers for more information. To further encouraging users to share the gift of photography education, users can purchase a two-class package including online courses, Fundamentals of Photography and Photographing Children & Pets, for only $39.95. Furthermore, Nikon School is offering a special $75 saving to users who purchase all in-person classes in a specific location.
For more information on Nikon School, including local workshops and courses as well as online classes, please visit www.NikonSchool.com.
Nikon’s Annual Ranking Lists Michigan as Top Spot with Most Number of Stunning Foliage Photos, Besting Last Year’s Winner, New York
MELVILLE, NY – Today, Nikon announced Michigan (#NikonFallMI) as this year’s top spot for stunning images of fall foliage. The results were based on thousands of submissions on Nikon’s Facebook, Instagram and Twitter channels, which invited passionate photographers to submit creative and colorful fall images of their state’s most beautiful locations and landscapes.
During the nationwide campaign, Nikon received more than 8,000 entries from participants across the country, as photographers who love their state contributed to a dynamic collection of America’s most gorgeous Autumn landscapes from coast to coast. Images ranged from the fiery glow of the Sycamore trees of the West to the striking bright yellow Birch trees found in the serene forests of the East.
“The beautiful fall colors and changing of the leaves offer Americans from all states unique opportunities to capture stunning scenes from the great outdoors,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “After a fantastic response to last year’s campaign, we were determined to once again encourage people to get outside, capture, and share images that reflect both the beauty of the season and participants’ state pride.”
Michigan earned top honors for 2016 with more than 1,600 photos submitted through various social media channels. The most remarkable photos that were shared exhibited Michigan’s stunning hills, warm inviting parks and the Great Lakes contrasted against bright reds and blazing oranges. The vibrant submissions embody the goal of the program, which encouraged people to capture the best of autumn from every state.
After being named top spot for fall foliage last year, New York (#NikonFallNY) was this year’s runner up and showcased a diverse array of beautiful images spanning from Central Park to the Adirondacks. Pennsylvania (#NikonFallPA) and North Carolina (#NikonFallNC) tied for third in this year’s campaign, as both states offered creative images of breathtaking landscapes, serene waterfalls, scenic beaches, and epic highways to crystal-clear lakes with incredible and colorful reflections.
To view of all the submissions on Instagram and Twitter, search the hashtag #NikonFall followed by the state’s abbreviation (e.g. #NikonFallMI). On Facebook, visit www.facebook.com/NikonUSA to view the fall foliage submissions.
For tips on photographing fantastic seasonal landscapes, check out Nikon’s Learn and Explore website.
A Helpful Resource for Any Walt Disney World Vacation, Nikon’s “Unforgettable Memories” Page on NikonUSA.com Showcases Iconic Photo Spots and Curated Tips from Nikon Ambassadors
MELVILLE, NY – Recognizing the millions of magical memories made and captured at Walt Disney World Resort every year, Nikon Inc. and Disney have collaborated to offer park guests a guide to capturing precious moments in amazing quality. Located in the “Learn & Explore” area of NikonUSA.com, Nikon’s new “Unforgettable Memories” page is a resource for guests and their loved ones to document their adventures at Walt Disney World Resort and preserve their memories for generations to come.
On the “Unforgettable Memories” page, Nikon, the Official Walt Disney World Camera and the Official Disneyland Camera, lends its expertise in the world of imaging to offer highlights of “must-have” shots at a variety of locations throughout the resort, alongside practical photography tips that will allow guests to capture the people and things they love with confidence. Also included are real-world how-to videos curated by Nikon Ambassadors, an elite group of influential visual artists and leaders in modern photography, that will help even novice photographers get the most out of their vacation photos.
“A Walt Disney World vacation is a magical experience for visitors from around the world and Nikon remains as committed as ever to giving them the tools to capture and share the love and happiness of the vacation in the quality they deserve,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Building upon our alliance with Walt Disney World Resort, the ‘Unforgettable Memories’ page serves as a one-stop destination for helping families preserve precious moments that can last a lifetime.”
The site showcases the most iconic locations to document one’s journey throughout Magic Kingdom Park, Disney’s Hollywood Studios, Epcot and Disney’s Animal Kingdom Theme Park. Visitors can also access a complimentary photography checklist, curated by Nikon, to take with them on their next Walt Disney World Resort vacation.
In 2013, Nikon Inc., Walt Disney World Resort and Disneyland Resort announced a multi-year strategic alliance, bringing together a global leader in imaging and the world’s leading family vacation destinations. Through the relationship, Nikon was named the “Official Walt Disney World Camera” and the “Official Disneyland Camera” and the brand has become fully integrated in the parks through Nikon-branded Picture Spots and Disney PhotoPass Service, where Disney PhotoPass Photographers are exclusively equipped with Nikon cameras and accessories. Disney Fine Art Photographers at Disney’s Fairy Tale Weddings & Honeymoons, as well as Adventure Guides with Adventures by Disney, are also exclusively outfitted with Nikon cameras.
For full details on how to help capture “Unforgettable Memories” at Walt Disney World Resort, please visit: www.nikonusa.com/disneyparks
May 20, 2016 – TOKYO – Nikon Corporation is pleased to announce that its D5 digital SLR camera is the recipient of the Camera GP (Grand Prix) 2016 Readers Award. The Camera Grand Prix is held by the Camera Journal Press Club (C.J.P.C. / Japan).
The Readers Award is presented to the camera that is selected through voting by users. Out of the nine times the Readers Award has been presented, Nikon digital SLR cameras have been the recipients of the award a total of seven times, proving that Nikon cameras are extremely popular with, and appreciated by, a great number of camera users.
Earlier this year, the D5 was also the recipient of the TIPA Awards 2016 Best DSLR Professional/Action awards, sponsored by the Technical Image Press Association (TIPA).
Reasons the D5 was selected: A selection of comments from users
D5 primary features
TOKYO - Nikon Corporation is pleased to announce that three of its products are recipients of the prestigious TIPA Awards 2016 sponsored by the Technical Image Press Association (TIPA), a global authority in the photography and imaging industry. The Nikon D5 digital SLR camera has been selected for the Best DSLR Professional/Action awards, the Nikon D500 for the Best APS-C DSLR Expert award, and the SnapBridge app for the Best Imaging Innovation award.
The best photographic and imaging products released between April 1, 2015 and March 31, 2016 in a number of categories were selected for the TIPA Awards 2016 through voting by editors of prestigious camera and imaging magazines from around the world.
Reasons the Nikon D5 was selected for the Best DSLR Professional/Action awards (summary of TIPA comments)
The EXPEED 5 image-processing engine built into the D5 delivers low noise, the high-speed processing required for 4K UHD video, and high-speed continuous shooting at approximately 12 fps (with AF and AE tracking). Up to 200 14-bit lossless-compression RAW images can be captured with a single burst of continuous shooting. The new Multi-CAM 20K autofocus sensor module is very densely packed with 153 focus points (99 are cross-type sensors positioned in central and peripheral areas) covering a broad area of the frame. What's more, still JPEG images with a pixel count of roughly 8 megapixels can be extracted from 4K UHD movies, the D5 supports the highest standard sensitivity in Nikon history — ISO 102400, and with an AF detection range beginning at just -4 EV, autofocusing on dimly lit and low-contrast subjects is possible.
Reasons the Nikon D500 was selected for the Best APS-C DSLR Expert award (summary of TIPA comments)
Adoption of the new EXPEED 5 image-processing engine and a new Nikon DX-format CMOS sensor for the D500 has achieved a broad standard sensitivity range — ISO 100–51200, expandable to the equivalent of ISO 1640000 (Hi 5). The D500 delivers high-speed continuous shooting at up to approximately 10 fps (with AF and AE tracking) for up to 79 shots of 14-bit uncompressed RAW images in a single burst. Along with stills, the D500 supports recording of 4K UHD (3840 x 2160)/30p, full-HD, and time-lapse movies. It is equipped with a 3.2-inch, approximately 2,360K-dot touch screen monitor for viewing and shooting ease. The camera can record to both XQD and SD card slots at the same time, and is compatible with SnapBridge for seamless connection of the camera to a smart device, allowing users to transfer and share images.
Reasons SnapBridge was selected for the Best Imaging Innovation award (summary of TIPA comments)
SnapBridge enables seamless connection of a camera and smart device with an energy-efficient Bluetooth low energy connection. Once installed, SnapBridge enables immediate transfer of images to a smart device from the camera with which up to five smart devices can be paired. Original JPEG images, or smaller 2-MP (full HD) JPEG copies can be automatically transferred to, and stored on, smart devices during shooting. In addition, two types of embedded information, including copyright, shooting information, comments, and logos, can be included. Further, the app supports remote shooting from the smart device, allowing users to frame and preview shots in real time using the smart device screen and, with certain cameras, to operate features such as the self-timer.
World Class Photographers Joel Sartore, Matthew Jordan Smith, Deanne Fitzmaurice and Joey Terrill are the Latest to Join Nikon’s Group of Influential Modern Storytellers
MELVILLE, NY – Today, Nikon Inc. announced the addition of four new photographers to the prestigious Nikon Ambassador program, a group of influential visual artists and leaders in modern photography. The newest additions include four photographers who make significant contributions to their respective fields, including; wildlife photographer Joel Sartore, celebrity and portrait photographer Matthew Jordan Smith, Pulitzer Prize-winning photojournalist Deanne Fitzmaurice and commercial and portrait photographer Joey Terrill.
“Nearly three years after the foundation of the program, Nikon Ambassadors have worked to educate and empower photographers while continuing to celebrate their passion and love for photography through the power of visual storytelling,” said Mike Corrado, NPS Manager, pro relations and product marketing, Nikon Inc. “These new additions all define what it takes to be considered one of Nikon’s most elite photographers, with unparalleled commitment to both their craft and the imaging industry.”
The four newest photographers continue to expand and demonstrate the discipline represented in the program, all while bringing their unique perspective and style. Already considered prestigious photographers and mentors, they each embody the philosophy of Nikon’s Ambassador Program, which is to empower photographers through education and inspiration, and work directly with Nikon to communicate the needs of an evolving photo industry.
About Nikon’s Newest Ambassadors:
Joel Sartore – Wildlife photographer Joel Sartore is a mentor, conservationist, author and National Geographic Fellow who is best known for founding the Photo Ark Project, which aims to document and preserve endangered species and habitats through photography. Since its creation more than 20 years ago, Sartore has visited more than 40 countries to create portraits of more than 6,000 individual species for the project. These striking portraits put an emphasis on the animal’s expression and eye contact, helping to foster compassion by emotionally engaging the viewer with the subject. This Nebraska-based photographer has also authored four books and frequently contributes to numerous other books and publications.
Matthew Jordan Smith – Los Angeles-based celebrity and portrait photographer and author Matthew Jordan Smith is well-known for his work with major magazines, advertising agencies and some of the most famous actors and models in the world. A teacher of numerous photography workshops, Smith has also won several accolades for his work throughout his photographic career and recently published his third book, titled Future American President; 50 States, 100 Families, Infinite Dreams which features portraits of children from numerous families, from every state in America. The goal of the book is to inspire children to dream as big as they can, knowing there are endless possibilities in the world.
Deanne Fitzmaurice – As a Pulitzer Prize-winning documentary photographer and storyteller, this San Francisco-based photographer is most known for her unique ability to go behind the scenes to discover and convey personal, intimate and emotional stories through images. Fitzmaurice represents a wide variety of publications, including creating content for Sports Illustrated and ESPN,while continuing to shoot assignments for National Geographic and many other respected outlets. In addition to her editorial work, she also holds a very impressive portfolio of commercial photography with a myriad of major brands and is a highly decorated storyteller. She has been awarded the 2013 Award of Excellence from Communication Arts, the American Photography Award, TIME Magazine’s “Pictures That Mattered” Award in 2008 and the Pictures of the Year International Award of Excellence, just to name a few.
Joey Terrill – Joey Terrill is a Los Angeles-based editorial and commercial photographer that has worked with celebrities and major brands, including Coca Cola, Red Bull and Disney. Terrill uses creative, dramatic lighting to create truly unique and memorable portraiture and pens the Penumbra Project, a website dedicated to “pixels, photons and the process of making pictures” through engaging stories. When not shooting, Terrill is also a mentor for editorial portraiture and lighting, teaching week-long workshops at Colorado-based Summit Photography Workshops and has been a guest presenter at the Brooks Institute of Photography, WPPI, the Atlanta Photojournalism Seminar and the SportsShooter Academy.
To learn more about Nikon’s Ambassador Program, please visit the website at nikonusa.com/ambassador.
From Nikon USA:
You’re invited to the DSLR event of the year!
Come experience the future of DSLR performance.
You’re invited to join us at select Nikon dealers nationwide and be among the first to experience Nikon’s thrilling new flagships, the D5 and D500. These game-changing DSLRs introduce a new era of speed, accuracy, image quality, video capabilities and low-light performance. Test drive the cameras, speak with Nikon product experts, dealer staff, fellow photographers and more.
Seating is limited at each event, so don’t miss out!
receive a special gift exclusive to this event!
New York Tops the List with Most Number of Photographs Submitted
November 12, 2015 – MELVILLE, NY – Nikon has announced New York state as this year’s top spot for fall foliage photography. The results come after a national crowdsourced campaign on Nikon’s Facebook, Instagram and Twitter channels, where community members submitted their photos showing off their state’s best spots to photograph the dramatic yearly experience.
From the golden aspens of the West to the blazing orange maples of the East, Nikon received more than 2,000 submissions from participants across the country. The result is a curated collection of some of the most stunning American foliage landscapes, featuring dramatic valleys in the rolling morning mist, epic winding roads and hidden waterfalls.
“Across the country, this is an exciting time of year as many people head outdoors to experience fall foliage and its incredible colors,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Nikon was thrilled to be the catalyst that encouraged people to capture and share beautiful images of their autumn experiences.”
New York State (#NikonFallNY) secured the top spot this year with the most amount of photographs submitted. Through Facebook, Instagram and Twitter, New Yorkers shared photos showing off the state’s gorgeous foliage and vast landscapes. Notable stunning submissions came from the Adirondack region, the Hudson Valley and the Letchworth State Park area of western New York.
Both Pennsylvania (#NikonFallPA) and North Carolina (#NikonFallNC) trailed closely for the top spot this year. Pennsylvania’s vast forests and beautiful valleys were the subject of many great foliage photos, particularly from Northeastern PA and the Pocono Region. Breaking out of the northeast, North Carolina ranked in the top three states with an impressive number of submissions. Beautiful images of both the natural features and winding portions of North Carolina’s gorgeous Blue Ridge Parkway were popular subjects from community members.
For a view of all of the submissions on Instagram and Twitter, search the hashtag #NikonFall, followed by the state’s abbreviation. On Facebook, visit www.facebook.com/NIkonUSA to view the submissions.
The 2015-2016 Schedule Includes New Portrait & Lighting Workshop and Other Popular Courses, Offers Educational Opportunities for Those Who Want to Take Their Photos to the Next Level
MELVILLE, NY (September 15, 2015) - Today, Nikon Inc. has announced the 2015-2016 Nikon School class schedule, featuring exciting interactive programs for every level of photographer. This year, Nikon School is returning to some of the top cities nationwide to help educate and inspire photo enthusiasts to embrace their passions and tell their stories visually.
Nikon School will host more than 50 classes from October 2015 to June 2016 in 13 locations across the country, and kicks off in Boston on October 17 with the DSLR Video 2-Day Workshop. The classes, offered in full or half-day sessions, cover a wide range of photography disciplines for photographers of all levels. Classes range from instruction on the basic elements of photography to intricacies of lighting, improving portraits or getting the most out of DSLR video. The programs are taught by industry experts, including Reed Hoffmann, Carey Wagner, Michael Schwarz, Nick Didlick, Bob Pearson and Nikon Ambassador Tamara Lackey.
“The classes offered by Nikon School are uniquely designed to teach new skills and offer creative direction as well as engage participants to challenge themselves,” said Mark Suban, Senior Manager, Nikon Professional Services at Nikon Inc. “The Nikon School courses will provide advice and insights to help those that want to share their passions and interests through photography and better tell their stories visually.”
A new addition to this year’s schedule is the Portrait & Lighting Workshop, a one-day course that combines classroom instruction with hands-on shooting. This advanced workshop will help photographers learn the importance of light and how to modify it to create a great image. Nikon School will also offer popular classes like Basics of Exposure and Camera Controls, a course for those either new to the world of photography or ready to step up from a point-and-shoot camera or smartphone device. This class will teach beginners how to properly frame a shot and use the various menus and controls at their disposal. On the other end of the spectrum, for more advanced photographers looking to explore the world of videography, the 2-Day DSLR Video Workshop will provide guidance for real-world shooting techniques. This class will include lighting tips, selecting proper equipment and the best ways to incorporate audio.
To get more information on Nikon School or access the most updated schedule, please visit:
Nikon’s AF-S NIKKOR 300mm f/4E PF ED VR Lens and the SB-500 AF Speedlight Win in Their Respective Categories
MELVILLE, NY – Professional Photographer Magazine has selected the Nikon AF-S NIKKOR 300mm f/4E PF ED VR lens and SB-500 Speedlight as the pros’ top choice in the Multi-Functions Lens and Speedlight/Hot Shoe Flash categories, respectively for the 2015 Hot One Awards.
The annual Hot One Awards honor the hottest products for professional photographers. From hundreds of entries, a panel of judges—who are all professional photographers—name their top choice among dozens of photography products and services. The awards are highlighted in the August issue of Professional Photographer.
This year, judges for the 16th annual Hot One Awards chose the compact and lightweight AF-S NIKKOR 300mm f/4E PF ED VR lens as the top Multi-Purpose Lens. The judges also chose the versatile SB-500 AF Speedlight as the top Speedlight/Hot Shoe Flash in the industry.
“Nikon seeks to give professional photographers the best equipment for the job, and it is an honor to be recognized once again by Professional Photographer Magazine with these awards,” said Masahiro Horie, Director of Marketing and Planning.
“The winners of the 2015 Hot One Awards represent the pros’ choice of the year’s photographic products,” says Professional Photographer Senior Editor Joan Sherwood. “The Hot Ones recognize excellence in professional products as judged by the pros who use them. As talented as photographers can be, they still have to rely on their gear, software, professional services, and the products they sell. Their choices for the Hot Ones give our readers a list of worthy winners to consider for themselves.”
The Hot One Awards have provided Professional Photographer readers with a resource of the newest, most innovative products available in a variety of price ranges. Readers are treated to a resource compiled by independent, practicing professional photographers, selected for their expertise and knowledge. This year’s independent panel of 35 judges voted on products that ranged from cameras and lenses to albums and displays. They made their selections based on overall quality, innovation, design, performance, and value for the price.
For more than 100 years, Professional Photographer, the official magazine of Professional Photographers of America, has helped readers advance careers in the photographic industry. No other magazine offers a more influential presentation of the people, trends, products, and photographs defining the portrait, wedding, and commercial photography landscapes.
From Nikon USA:
As Part of Nikon’s “I AM Generation Image” Campaign, Nikon Will Offer Free Newlywed Portraits Outside of the NYC Marriage Bureau Captured by Nikon Ambassador Joe McNally
MELVILLE, NY – On June 4 and June 5, Nikon will bring the Nikon Wedding Truck Studio to New York City Hall (Office of the City Clerk), offering couples getting married the timeless keepsake of amazing images to help commemorate the start of the next chapter in their story together. Nikon is working with famous photographer and Nikon Ambassador Joe McNally to convert a truck into a fully functional photo studio, where couples getting married at the Office of the City Clerk that week are invited to get a professional portrait session at no cost.
“One of the most memorable and marvelous experiences l have had was capturing the wedding of my friends getting married at City Hall. People of all types were there to announce and share with the world that this was their beloved,” said McNally “Working with Nikon to bring this pop-up studio to life gives us a chance to celebrate this real emotion and provide couples with a stunning set of wedding photos to help remember their special day.”
The Nikon Wedding Truck Studio is part of Nikon’s “I AM Generation Image” Campaign, which inspires people to make their stories stand out through incredible imagery. Nikon will provide participating couples with high-quality portraits to keep and share with friends and family to remember their wedding day. McNally will be shooting with the Nikon D750 DSLR camera, NIKKOR lenses and Nikon Speedlights, giving couples the highest quality images as wedding-day keepsakes.
“A wedding is a joyous occasion and deserves to be documented, so that our children and grandchildren can experience the happiness and true emotions of a couple’s special day. High-quality images help to re-tell the story of that day to later generations, as if they were actually there,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “With the help of amazing images captured by Joe McNally, these newlyweds will receive beautiful images that will stand the test of time.”
The event will take place on June 4 and June 5 outside of the Office of the City Clerk, near 141 Worth Street in New York City. The portrait sessions will be free of charge, provided on a first come-first serve basis. Couples will leave with their images so that they can be shared with their loved ones.
Participating couples must have a valid New York State marriage certificate validating that they were married at City Hall during the week of June 1 to June 5 2015.
Tokyo – February 27, 2015 – TOKYO – Today, Nikon Corporation has announced an update to the mobile application for its photo sharing service, Nikon Image Space, featuring a new and improved intuitive design and overall usability improvements. Launched in January 2013, Nikon Image Space is a free photo sharing service designed not only for Nikon digital camera users, but anyone who enjoys capturing still photos or recording videos.
With this update, an improved flat design has been incorporated for iOS (including iPad) and Android apps, optimized for operability in each operating system. In addition to being able to view images in Grid and Map views, a new Flow view has been introduced that displays images larger and enables smooth vertical scrolling when using a smart device, even when scrolling through images stored on a smartphone or tablet. When using on an iPad specifically, a new function is now available for comparing images as well. Overall improved utility and operability, including the ability to background download and upload, cap an impressive upgrade for Nikon Image Space.
Primary Updates to Nikon Image Space
The renewed Nikon Image Space will be available as a free download February 26, 2015 for iOS (including iPads) devices that support iOS 8 or later and Android devices that support Android 4.0 or later.
New Courses and New Locations Offer Wide Variety of Topics, Focusing on Specific Photography Styles or Techniques and Video Capture
MELVILLE, NY (September 22, 2014) Today, Nikon Inc. announced the upcoming schedule for the new Nikon School program, which will now feature a wider variety of classes and a more interactive experience for photographers of all levels from beginners to enthusiasts. Held across the United States, Nikon School educates and inspires photographers, with classes for anyone who wants to take their photography to a next level, both creatively and technically.
This year, Nikon School will offer a greater variety of classes targeted towards an individual’s specific photographic passions. The new courses focus on specific styles and techniques and include Travel and Landscape, Creative Lighting, Action and People and Video Production. Realizing attendees’ busy schedules, full-day and half-day sessions will now be available to make classes more accessible for photography lovers nationwide. Additionally, Nikon School will now be structured as a more visual and interactive learning experience for students, with more enhanced content that demonstrate how to get the most out of a camera. Accredited instructors will incorporate live demonstrations and encourage students to let their creativity shine.
“From parents to grandparents, hobbyists to artists, to people who just love to create and share images, photography is becoming more popular; the aim of Nikon school is to help people get the most from their cameras, while implementing fresh ideas to help educate and inspire photography lovers everywhere,” said Mark Suban, Senior Manager, Nikon Professional Services at Nikon Inc. “Whether an amateur photographer is looking to upgrade from a smartphone, or an enthusiast photographer interested in advancing a skillset, Nikon School offers a class that can help anyone achieve their photographic dreams.”
Nikon School will host more than 50 classes from September 2014 to June 2015 in 25 locations nationwide. The programs are taught by six instructors, all of whom are recognized as experts in the industry.
To get more information on Nikon School or access to the most updated schedule, please visit: www.NikonSchool.com/newclasses.
Nikon Goes On Location with Leading Pro Photographers to Educate and Inspire Passionate Photo Enthusiasts with New Video Series and Online Community
MELVILLE, N.Y., March 11, 2014 – Nikon Inc. today launched the “Nikon Behind the Scenes” video series, dedicated to empowering and entertaining intermediate level photographers by equipping them with the skills they need to take their photography to the next level. The video series follows a diverse group of leading photographers into the field, including Nikon Ambassadors Joe McNally and Corey Rich and Nikon Professional Photographer Tamara Lackey. These pros provide insight on subjects ranging from lighting, lensing, posing models, shooting landscapes, working with different subjects and gearing up for a shoot.
“Nikon is committed to engaging our fans with interesting and informative content, and the ‘Nikon Behind the Scenes Video Series’ is an entertaining way to fulfill this promise,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “From the moment someone picks up their camera, they have in their hands unlimited creative possibilities and we hope this inspires them to make amazing images and videos. With this video series and the new community on Google+, Nikon is there to support photographers as they explore visual storytelling and tap into their creative potential.”
Nikon Behind the Scenes Starting with Nikon Ambassador and lighting expert Joe McNally, each featured photographer will focus on their area of expertise. In “Nikon Behind the Scenes: Light It Up with Joe McNally,” McNally will be exploring what is possible with Nikon Speedlights and off-camera flash techniques. Over the course of five videos, he will show viewers how to make the most of lighting in whatever situation a photographer may find themselves in.
“Nikon Behind the Scenes: High Altitude Adventure with Corey Rich” will focus on Nikon Ambassador Corey Rich’s techniques for shooting portraits, time lapse, action stills and video while high in the Sierra Nevada mountains. Whether suspended from a sheer cliff face or braving the elements, Rich’s penchant for adventure can inspire others to capture their extreme shot.
Finally, the series is rounded out with Nikon Professional Photographer Tamara Lackey, “Nikon Behind the Scenes: All in the Family with Tamara Lackey.” Lackey is well known for her family photography, and shares some of her secrets to a successful portrait, whether it’s coaxing an elusive smile from a rambunctious toddler or capturing a couples’ true personality.
The first video in the series will be go live on March 11 on the Nikon YouTube channel and the new NikonUSA Google+ page. A new video on a different topic will be posted every couple of weeks to both the YouTube channel and Google+ page for viewers to check out. The new Google+ page will feature work from Nikon Ambassadors and Professional Photographers, and serve as a hub for passionate photographers to share favorite photos, insights on techniques and behind the scenes stories. On this page, Nikon aims to help advanced, professional and aspiring photographers looking to further their craft and take their passion to the next level. Please find the official NikonUSA Google+ page at: plus.google.com/+NikonUSA
Video Series Schedule (subject to change)
|Launch Date||Video Segment||Pro Photographer|
|Tuesday, March 11||Nikon BTS: Reading Light||Joe McNally|
|Thursday, March 20||Nikon BTS: Golden Hour Expedition||Corey Rich|
|Tuesday, April 1||Nikon BTS: Photos with the Family and Pets||Tamara Lackey|
|Monday, April 14||Nikon BTS: Small Lighting, Big Results||Joe McNally|
|Thursday, April 24||Nikon BTS: Extreme Action Shooting||Corey Rich|
|Monday, May 5||Nikon BTS: Capturing an Authentic Smile||Tamara Lackey|
|Thursday, May 15||Nikon BTS: Using Light to Tell a Story||Joe McNally|
|Monday, May 26||Nikon BTS: Packing for an Outdoor Shoot||Corey Rich|
|Thursday, June 5||Nikon BTS: Romantic Portraits||Tamara Lackey|
|Monday, June 16||Nikon BTS: Dramatic Portrait Lighting||Joe McNally|
|Thursday, June 26||Nikon BTS: Starry Night Time-Lapse||Corey Rich|
|Monday, June 30||Nikon BTS: Little Kids, Big Personalities||Tamara Lackey|
|Thursday, July 10||Nikon BTS: Advanced lighting||Joe McNally|
|Monday, July 21||Nikon BTS: Action with Video||Corey Rich|
|Thursday, July 31||Nikon BTS: Lenses for Great Portraits||Tamara Lackey|
Nikon and Walt Disney World and Disneyland Resorts Team Up to Capture Magical Photo Moments
Nikon Inc. Becomes the Official Camera of Walt Disney World and Disneyland Resorts
MELVILLE, N.Y. – Nikon Inc. and Walt Disney World and Disneyland Resorts today announced a multi-year strategic alliance naming Nikon the official camera of Walt Disney World Resort in Lake Buena Vista, Fla. and Disneyland Resort in Anaheim, Ca. Bringing together a global leader in imaging and the world’s leading family vacation destinations, this relationship continues the longstanding commitment to help guests capture every moment of their vacation.
“The alliance between Nikon and Disney allows us to connect with millions of passionate Disney guests who want to tell their stories through the capture of amazing imagery,” said Nobuyoshi Gokyu, president, Nikon Inc. “Through this agreement, Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment.”
As the “Official Camera of Walt Disney World and Disneyland Resorts,” Nikon will have branded Picture Spots throughout the theme parks at the Walt Disney World and Disneyland Resorts, providing guests and their families with the opportunity to document their journey at ideal locations throughout the Magic Kingdom Park, Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom Park, as well as Disneyland Park and Disney California Adventure.
“Our Disney Parks are among some of the most photographed locations in the world, so it is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, US and France.
Nikon will also be integrated into the Disney PhotoPass Service, the perfect way for guests to capture their vacation memories in great photos—and get everyone in the shot. Disney PhotoPass Photographers will now be exclusively equipped with Nikon cameras and accessories, ensuring each memory is preserved with the quality that consumers have come to expect from Nikon.
Disney Fine Art Photographers at Disney’s Fairy Tale Weddings and Honeymoons, as well as Adventure Guides with Adventures by Disney, will also be outfitted with Nikon cameras.