Micron Technology today announced that it is discontinuing its Lexar retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.If you'd like to purchase a Lexar memory card while you can, B&H has several in stock.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.
“The new Lexar Professional Workflow Reader Solution is a game changer, and will surpass many expectations as to what a card reader can add to a photographer’s workflow process," said Lexar Elite Photographer Scott Kelby, the leading voice in photo editing and processing. "In today's digital imaging industry, speed is the major factor that impacts all photographers and videographers. This product has been cleverly designed with a wonderful fit and finish, and once again demonstrates how Lexar is listening to its customers and delivering the kind of innovative products photographers need to stay on top in this highly competitive business."
The Lexar Professional Workflow Reader Solution transfers RAW images, high-res photos, and HD, 3D, and 4K video files at USB 3.0 speeds when using a USB 3.0 port. The modular design of the Professional Workflow Reader Solution makes it adaptable to changing technologies for future use, including new and emerging memory card formats.
“Photographers and videographers constantly struggle with improving and adjusting the efficiency of their personal workflows, and the growing number of memory card formats make this even more challenging,” said Adam Kaufman, product marketing manager, Lexar. “We designed the Lexar Professional Workflow Reader Solution to allow users to build a completely unique system that suits their needs so they can get to editing and shooting sooner. Whether photographers or videographers are shooting on four cards of the same format, or four different types of cards, the Lexar Professional Workflow Reader Solution lets them offload work faster, greatly reducing the time spent moving content from a card to a computer.”
The Lexar Professional Workflow Reader Solution comes with a two-year limited warranty, is compatible with both PC and Mac systems, and is available for purchase from Lexar.com and leading retail and e-tail outlets worldwide. The Four-Bay USB 3.0 Reader Hub has an MSRP of $79.99 and the readers have MSRPs of $29.99 (CFR1 and SR1) and $44.99 (XR1).
Adorama carries Lexar products.
Fremont, CA, 9 January, 2012 – Lexar, a leading global brand of flash memory products, today introduced new Lexar® Professional 600x and 400x Secure Digital High Capacity (SDHC™) and Secure Digital Extended Capacity (SDXC™) Ultra High Speed I (UHS-I) memory cards, including the industry’s first 128GB SDXC UHS-I card. The cards offer outstanding performance, reliability, and compatibility for professional and enthusiast photographers and videographers alike, maximizing the digital workflow experience of capturing and managing large volumes of high-quality images and extended lengths of 1080p full-HD video.
The Lexar Professional 600x and 400x SDHC and SDXC cards leverage UHS-I technology, and offer an impressive 90MB per second and 60MB per second minimum guaranteed transfer speed, respectively.* Compatible with all SDHC and SDXC devices, the cards help accelerate the digital photography workflow, helping clear the camera’s buffer for uninterrupted shooting and quickly transferring images and video from the memory card to the computer, especially when paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader. The Lexar Professional 600x UHS-I cards are offered in capacities of 16GB, 32GB, and 64GB, and the new Lexar Professional 400x UHS-I cards are available in capacities of 8GB, 16GB, 32GB, 64GB, and 128GB, making them great solutions for capturing sustained, rapid-fire images and extended lengths of 1080p high-definition (HD) video with an SDXC- or SDHC-enabled camera.
“The speed of my workflow is a top concern since it can ultimately impact my business. How efficiently I take and edit my images determines how quickly I can deliver them to my clients,” said Lexar Elite Photographer Chris McLennan, who is world-renowned for his travel and adventure photography. “Lexar Professional memory solutions have always been a critical part of my workflow, and they enhance my capture and post-production experience while keeping my images safe. If you’re a professional looking for the combination of speed, capacity, and reliability in a memory card, the Lexar Professional 600x and 400x SDXC and SDHC UHS-I memory cards are great options.”
“Professional and hobbyist photographers and videographers are always seeking ways to improve how they capture, store, and transfer their captured content,” said Pachi Chen-Wong, senior product marketing manager, Lexar. “Lexar Professional 600x and 400x SDXC and SDHC UHS-I memory cards offer high-performance read and write speeds, making them great options for shooters who need solutions that help them shorten the process of capturing, managing, and editing content, so they can focus more of their time and energy on getting great images and video.”
The cards include the latest version of Image Rescue® 4 software to help with the recovery of lost or deleted photo and video files, even if they’ve been erased or the card has been corrupted,** as well as a limited lifetime warranty and free, dedicated professional technical support. All Lexar product designs are tested in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
Lexar Professional 600x UHS-I cards will have MSRPs of $74.99 (16GB), $124.99 (32GB), and $269.99 (64GB). The 16GB and 32GB Professional 600x UHS-I cards will be available in February, and the 64GB capacity will be available in March. Lexar Professional 400x SDHC and SDXC UHS-I memory cards will be available in February with MSRPs of $34.99 (8GB), $49.99 (16GB), $79.99 (32GB), $179.99 (64GB), and $299.99 (128GB). For additional information about Lexar Professional products, visit www.lexar.com.
B&H carries Lexar products
Fremont, CA, 6 January, 2012 – Lexar, a leading global brand of flash memory products, today announced new Lexar® Professional 400x CompactFlash® (CF) card capacities, including the industry’s first 256GB memory card. Also available in 64GB and 128GB capacities, the increased capacity options provide enormous storage capabilities and impressive performance for photographers and videographers to capture large volumes of high-resolution images and high-definition video. These increased capacities also open the door for new uses in the industrial and commercial markets where higher capacity hard disk drives have previously been used. For additional information about the Lexar Professional 400x CF card, visit www.lexar.com.
The new Lexar Professional CF card capacities are speed rated at 400x and provide a minimum guaranteed transfer speed of 60MB per second, allowing professionals and advanced photo and video enthusiasts to enjoy extended capture of 1080p full-HD video and sustained, rapid-fire shooting.* When paired with UDMA 7-compatible devices, like the Lexar Professional USB 3.0 Dual-Slot Reader, the new Professional 400x CF card capacities provide rapid transfer of content from card to computer, significantly accelerating the digital workflow and enabling photographers to spend more time creating and less time waiting.
“With enhanced quality available now in the HD video format, I know just how quickly memory space can disappear! My work style is fast and spontaneous and storage capacity is a big issue for me. Having the freedom to keep shooting without having to stop to change cards helps my creative flow tremendously,” said Scott Duncan, Lexar Elite Photographer. “Lexar Professional cards have always given me the large capacities I need to focus on my shooting, and the performance I require to get my footage onto my computer for editing.”
All Lexar product designs undergo extensive testing in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
“More professional photographers and enthusiasts are embracing the fact that they can capture high-quality images and HD video with their digital SLR. As a result, they’re shooting longer and longer, and need a storage solution that won’t interrupt the creative process,” said Manisha Sharma, director of product marketing for cards, Lexar. “The new capacities of the Lexar Professional 400x CF card empower photographers to just keep shooting, without the need to change cards or risk missing once-in-a-lifetime shots or footage.”
The Lexar Professional 400x CF card includes a free copy of the latest version of award-winning Image Rescue® software, worth $33.99, to help recover lost or deleted photos and videos, even if they have been erased or the card has been corrupted.** Additionally, the Lexar Professional 400x CF card comes with a limited lifetime warranty and free, dedicated professional technical support. The new 64GB and 128GB capacities of the Lexar Professional 400x CF memory card will be available in January, with MSRPs of $299.99, and $469.99 respectively. Lexar is currently sampling the 256GB capacity of the Professional 400x CF memory card to commercial and industrial customers, as well as strategic imaging industry partners, to assure compatibility and reliability with current and future applications. The 256GB Lexar Professional 400x CF card is expected to be released for consumer purchase in the first half of 2012.
*Minimum 60MB/s read transfer, write speeds lower. Speeds based on a TestMetrix certified tester. Actual sustained speed may vary depending on host device. x=150KB/sec
**Image or other data recovery is not 100% guaranteed.
Fremont, CA, 5 January, 2012 – Lexar, a leading global brand of flash memory products, today announced the industry’s first 1000x memory card, the Lexar® Professional 1000x CompactFlash® (CF) card. The new card provides professional photographers and advanced photo and video enthusiasts with blazing-fast 150MB per second minimum guaranteed sustained read speed.* The Lexar Professional 1000x CF card will be available in 16GB, 32GB, 64GB, and 128GB capacities, and supports the VPG-20 specification, meaning the card has been tested and guaranteed for professional video capture streams at up to 20MB per second, ensuring professional-quality video at high frame rates with no dropped frames. In addition, the Lexar Professional 1000x CF memory card helps accelerate the digital photography workflow, helping clear the camera’s buffer for uninterrupted shooting and quickly transferring images and video from the memory card to the computer, when paired with a UDMA 7-enabled reader such as the Lexar Professional USB 3.0 Dual Slot Reader. For additional information about the Lexar Professional 1000x CF card, visit www.lexar.com.
"Lexar Professional CF cards are the only media I trust to capture my video images. With a significant performance upgrade and VPG-20 support, I can spend more time behind the camera and less time waiting for footage to transfer," said Lexar Elite Videographer Alex Buono, who is acclaimed for his video production work on Saturday Night Live. “Lexar has always understood how professionals shoot, manage, and edit their captured content, offering the tools and technologies to make the job faster and more efficient. The Professional 1000x CF card will help ensure that a memory card is never the bottleneck in the creative process.”
The Lexar Professional 1000x CF memory card is compatible with all UDMA CF and CF devices. The card includes the latest version of award-winning Image Rescue® software to help recover lost or deleted photo and video files, even if they’ve been erased or the card has been corrupted.**
“Professional photographers who shoot both photos and video look to Lexar for storage solutions that will enhance their digital workflow and remove the obstacles that stand in the way of the creative process,” said Manisha Sharma, director of product marketing for cards, Lexar. “The Lexar Professional 1000x CF card offers some of the best performance available, not only for use in-camera, but also when moving images and video from the card to a computer for editing and processing. Our goal is to allow shooters to focus on capturing great shots, including high-resolution images and HD or 3D video, instead of using up precious time processing in the studio.”
The Lexar Professional 1000x CF card provides consumers with the quality and reliability they have come to expect from Lexar. All product designs are tested in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
All Lexar Professional cards include a limited lifetime warranty and free, dedicated professional technical support. The new Lexar Professional 1000x CF card will be available in February, with MSRPs of $169.99 (16GB), $299.99 (32GB), $529.99 (64GB), and $899.99 (128GB).
*Minimum 150MB/s read transfer, write speeds lower. Speeds based on TestMetrix certified tester. Actual sustained speed may vary depending on host device.
**Image or other data recovery is not 100% guaranteed.
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