Micron Technology today announced that it is discontinuing its Lexar retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.If you'd like to purchase a Lexar memory card while you can, B&H has several in stock.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.
“The new Lexar Professional Workflow Reader Solution is a game changer, and will surpass many expectations as to what a card reader can add to a photographer’s workflow process," said Lexar Elite Photographer Scott Kelby, the leading voice in photo editing and processing. "In today's digital imaging industry, speed is the major factor that impacts all photographers and videographers. This product has been cleverly designed with a wonderful fit and finish, and once again demonstrates how Lexar is listening to its customers and delivering the kind of innovative products photographers need to stay on top in this highly competitive business."
The Lexar Professional Workflow Reader Solution transfers RAW images, high-res photos, and HD, 3D, and 4K video files at USB 3.0 speeds when using a USB 3.0 port. The modular design of the Professional Workflow Reader Solution makes it adaptable to changing technologies for future use, including new and emerging memory card formats.
“Photographers and videographers constantly struggle with improving and adjusting the efficiency of their personal workflows, and the growing number of memory card formats make this even more challenging,” said Adam Kaufman, product marketing manager, Lexar. “We designed the Lexar Professional Workflow Reader Solution to allow users to build a completely unique system that suits their needs so they can get to editing and shooting sooner. Whether photographers or videographers are shooting on four cards of the same format, or four different types of cards, the Lexar Professional Workflow Reader Solution lets them offload work faster, greatly reducing the time spent moving content from a card to a computer.”
The Lexar Professional Workflow Reader Solution comes with a two-year limited warranty, is compatible with both PC and Mac systems, and is available for purchase from Lexar.com and leading retail and e-tail outlets worldwide. The Four-Bay USB 3.0 Reader Hub has an MSRP of $79.99 and the readers have MSRPs of $29.99 (CFR1 and SR1) and $44.99 (XR1).
Adorama carries Lexar products.
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