Learn more about the new Walker Pro Rolling Backpack at Think Tank Photo.
Don't forget that you'll get a free gift and free shipping when using this site's links for your purchase at Think Tank Photo ($50.00 minimum purchase required).
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Adobe Creative Cloud Photography Plan (1TB Cloud Storage, 12 Month Subscription, Download) (via a registration code) is on sale for only 99.99, a $139.89 savings, at B&H.
Just posted: Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens Review
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Check out today's B&H Deal Zone for big savings on:
Worth browsing: Deals of the Week at B&H.
Save big at the Robus and Oben sale at B&H.
For example, the highly recommended Robus RC-5570 Vantage Series 3 Carbon Fiber Tripod (review) is on sale for only $399.95 after $150.00 instant savings.
It's time to renew or start a subscription:
Adobe Creative Cloud (12 Month Subscription, Download) is on sale at B&H for only $494.99 (save $164.89).
Adobe Creative Cloud Photography Plan (1TB Cloud Storage, 12 Month Subscription, Download) is on sale for 139.99, a $99.89 savings.
Adobe Creative Cloud (Student and Teacher Edition) (12 Month Subscription, Download) is on sale for only $179.99 (Save $59.89).
Just posted:
SCG T8 G2 Fluid Head Review
SCG StediFast HD Carbon Fiber Tripod Review
The T8 G2 and StediFast HD are an outstanding value, performing far above their cost.
The SCG T8 G2 Fluid Head is coming soon to B&H and available for order now at SCG.
Order the SCG StediFast HD Carbon Fiber Tripod from B&H.
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Just posted: Canon RF 20mm F1.4 L VCM Lens Review.
Outstanding lens. I hope to add sample pictures later.
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Sony's full year 2024 financial results are available on the Investor Relations page.
Presentation
(track ET&S for the Entertainment, Technology & Services Segment, which includes cameras, and I&SS for the Imaging and Sensing Solutions segment)
Financial Statements
Supplementary Information
Webcast
"We are responding quickly to the additional U.S. tariffs that have already been implemented and are considering responses to multiple possible future scenarios. We currently expect to be able to manage the impact on the profitability to approximately 100 billion yen, or less than 10% of the operating income forecast."
"Decrease in sales of televisions and smartphones due to a decrease in unit sales"
"In Q4FY24, the interchangeable lens camera market grew by approximately 9% year-on-year on a unit basis."
Check out the new DJI Mavic 4 Pro Drone at B&H.
Image quality test results from a second lens are now available on the Canon RF 20mm F1.4 L VCM Lens page.
The first lens's performance was superb, but was it an outlier? With two lenses in the studio, an increased sample size was afforded.
The second lens vs. first lens comparison answers that question.
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Image quality and vignetting test results are now available on the Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens page.
This inexpensive lens performs well for its cost. Here is a comparison to a high-end reference lens, RF 85mm F1.2 L USM, at an optimal aperture.
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Noise, image quality, vignetting, flare, and distortion test results are now available on the Canon PowerShot V1 page.
This little camera performs well.
Resolution compared to the R50 with a high-end lens.
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Image quality test results are now available on the Canon RF 20mm F1.4 L VCM Lens page.
These results are great.
Compared to the Canon RF 24mm F1.4 L VCM Lens
Compared to the Canon RF 35mm F1.4 L VCM Lens
Compared to the Sigma 20mm F1.4 DG DN Art Lens
Compared to the Sony FE 20mm F1.8 G Lens
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It seems a wise idea for those of us in the USA to buy any gear on our want list now, because price increases on imported gear are coming soon.
As shared with the First Quarter 2025 Financial Results, Canon indicated that they would "Respond to cost increase from additional tariffs by raising prices"
Today, Sigma America's President, Mark Amir-Hamzeh, shared a similar message:
Dear customer,
Thank you for your continued support and trust in Sigma. We are writing to inform you of an upcoming pricing adjustment to our products, effective June 2, 2025.
Due to the recent implementation of government-imposed tariffs, our costs have increased substantially. We have made every effort to absorb these added expenses, but the sustained impact of the tariffs now necessitates a price increase to ensure we can continue delivering the quality and service you expect.
Key details:
We understand this is difficult news to hear, and please know this decision was not made lightly. We have always prided ourselves on delivering unmatched value to our customers, and we are doing everything we can to continue to do that while providing the same service and product excellence.
We sincerely appreciate your understanding and continued partnership.
As always, I am grateful for your support, especially via purchases made using the sites links, including at B&H.
Just posted: Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens Review
As I said before, this lens is all about convenience.
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The entry-level Canon RF 75-300mm F4-5.6 Lens was announced in Europe and Japan, with the USA announcement TBD.
Learn more: Canon RF 75-300mm F4-5.6 Lens
From Canon UK:
Bring life even closer with the new RF 75-300mm F4-5.6 telephoto zoom lens
London, UK, 29 April 2025 – Today, Canon announces the RF 75-300mm F4-5.6, a lightweight, easy-to-use telephoto zoom lens that’s ideal for users starting out in nature and sports photography with an EOS R System camera.
With its amazing reach and flexible zoom range, the RF 75-300mm F4-5.6 provides creative freedom when shooting photos and video of subjects you can’t physically get close to. Users can keep their distance to avoid disturbing wild animals and birds or zoom right into the action when photographing a sports event from the sidelines. The streamlined design lets users react quickly, with a large zoom ring requiring little more than a quarter of a turn to run through the entire zoom range.
At 300mm it’s possible to get as close as 1.5m to fill the frame with detail, making this lens a practical solution for portraits of animals and people. The long zoom and wide, seven-blade aperture ensure superb separation between a sharp subject and blurred background for a refined look.
This classic entry-level, full-frame 75-300mm lens can be used on any camera equipped with Canon’s advanced RF mount. Paired with an APS-C body such as the EOS R100, it delivers a more powerful 120-480mm effective reach to bring distant subjects even closer. Despite its extensive telephoto coverage, the lens weighs just 507g and is a compact 146.1mm in length when retracted. It’s one of the lightest lenses in its class and ready to go anywhere, from local sport matches to remote nature reserves.
The versatile range of focal lengths, affordable pricing and outstanding portability of the RF 75-300mm F4-5.6 ensure that everyone is able to extend their reach and take their passion further.
Key features of the RF 75-300mm F4-5.6:
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Just posted: Sigma 300-600mm F4 DG OS Sports Lens Review.
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Canon has added first quarter financial results to the Investor Relations page.
Presentation Material
Results
Supplementary Data
Presentation Material and Speech Summary
Q&A Session Summary
Canon Integrated Report 2025
Quotes and Info From the Presentation Material.
"Respond to cost increase from additional tariffs by raising prices", and "Decreased unit sales as a result of price increase and customers less willing to invest due to growing uncertainty."
With tariffs factored in, Imaging projects a 7.9% net sales increase and 6.1% operating profit increase for 2025.
Q1 camera net sales growth was 15.5%, and Digital Interchangeable Lens Cameras (DILCs) unit growth was 6%, a rate expected to extend for the balance of the year.
Buy your Canon cameras, lens, and accessories at B&H.
Preorder starts at 10:00am ET, Wed Apr 23. Support this site by ordering the Sony FE 50-150mm F2 GM Lens from B&H | Sony | Adorama | Amazon (all available countries) | WEX | Camera Canada
From Sony Electronics:
Sony Electronics Launches FE 50-150MM F2 GM
The World’s Firsti Telephoto Zoom Lens with a Maximum Focal Length of 150 mm and Constant F2 Aperture Designed for Wedding, Portrait, Indoor Sports, Photo, and Video Professionals
April 22, 2025
SAN DIEGO, April 22, 2025 - Sony Electronics Inc. introduces the FE 50-150mm F2 GM (SEL50150GM), the world’s firsti telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines a constant aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150MM F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.
“The FE 50-150MM F2 GM G Master marks a pivotal milestone in Sony's commitment to pushing creative possibilities,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By delivering a constant F2 aperture across its zoom range, this lens offers Sony Alpha users with an all-in-one solution that is comparable to multiple prime lenses, like a 50mm, 85mm, and 135mm. This innovation expands the versatility professionals need to capture remarkable imagery in both photography and video.”
Exceptional Image Quality and Smooth F2 Bokeh
The G Master's internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.
The FE 50-150MM F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity.
In addition, Sony's proprietary "Nano AR Coating II," applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.
Internal Zoom and Compact Design
Measuring at approximately 7-7/8 inches (200 mm) in length and weighing approximately 47.3 ounces (1,340g)ii, the FE 50-150MM F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens’s length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.
Fast and Precise Autofocus Performance
Equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms, the FE 50-150MM F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony's Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE trackingiii. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits, and events.
Cinematic Video Production
Designed with filmmakers in mind, the FE 50-150MM F2 GM minimizes focus breathing and is compatible with Sony's Breathing Compensationiv feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens’s internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.
Built for durability, the FE 50-150MM F2 GM features a robust dust- and moisture-resistant designv. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.
Pricing and Availability
The FE 50-150MM F2 GM will be available in May 2025 for approximately $3,899 USD and $5,499 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.
Notes
i As of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens cameras.
ii Excluding tripod mount.
iii Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.
iv See camera compatibility info at: https://www.sony.net/dics/breathing/
Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.
v Not guaranteed to be 100% dust and moisture proof.