Lensbaby Introduces the Sweet 35 Optic

Lensbaby has introduced the Sweet 35 Optic.
 
"The Sweet 35 Optic, compatible with the Composer, Muse, Control Freak and Scout lens bodies, produces a sweet spot of focus surrounded by a smooth, gradual blur. The Sweet 35 Optic provides photographers with even more creative freedom to capture their vision in camera by dialing in the sweet spot quickly and seamlessly, in the moment. Its wide 35mm focal length is perfect for landscape, event and environmental portrait photography."
 
Being able to adjust the built-in aperture by turning the ring on the Sweet 35 Optic is a very nice feature - advancing the Lensbaby line.