From Lexar: New High-Capacity Card Delivers Read Transfer Speeds up to 633x (95MB per second) and Includes a USB 3.0 Reader Milpitas, CA, September 5, 2014
– Lexar, a leading global brand of flash memory products, today announced the new 128GB Lexar High-Performance microSDXC UHS-I card with read transfer speeds up to 633x (95MB per second).* Designed for sports camcorders, tablets and smartphones, the Class 10 microSDXC card can capture up to 15 hours of HD video.**
“Whether it’s on a sports camera, aerial camera, tablet or smartphone, more video is being captured than ever before,” said Adam Kaufman, director of card product marketing, Lexar. “With the new Lexar 128GB microSDXC UHS-I card, users can continue to capture and store high-quality content, without having to worry about changing cards or running out of space.”
The 128GB Lexar High-Performance microSDXC UHS-I card (633x) comes with a USB 3.0 reader and allows for high-speed file transfer of photos and videos from the card to a PC or Mac. The reader is also backwards compatible with USB 2.0 ports and comes with a one-year limited warranty.
The new card is available for purchase in October 2014 with an MSRP of $119.99 and includes a limited lifetime warranty. B&H
carries Lexar high-performance microSD memory cards
Post Date: 9/5/2014 12:25:49 PM CT Posted By: Sean
From the Canon USA YouTube Channel:
Did you ever want to know what it's like at the Canon Americas Headquarters in Melville, New York? In this exclusive video, take a tour of our showroom, lobby, courtyard and other great amenities that Canon USA HQ has to offer.
Post Date: 9/5/2014 8:10:34 AM CT Posted By: Sean
From the Canon Professional Network
Canon’s wireless flash system means that you can fire two or more Speedlites together without any cables linking them.
Working with multiple Speedlites gives you creative control over your subject lighting. A main light can be used away from the camera, and other units can be used to provide backlighting or illuminate the background.
It has been possible to work with two or more flash units almost since the day they were invented. However, the problem has always been getting the exposure correct. Just synchronizing the flash outputs is not enough. You also need to control each output to give the correct amount of light for the subject.
Canon’s wireless flash does away with all this. You just set up the Speedlites and press the camera’s shutter release button. A series of pre-flashes are fired and the system automatically calculates the output required from each unit. It then fires all the units to give what should be a correctly exposed, well-balanced flash image.
The Canon wireless flash system is based on a master-slave relationship. The master unit is a flashgun, flash transmitter or built-in flash master fitted on or connected to the camera. The slave units are positioned on their own away from the camera. You can work with one master and one slave unit, or one master and between three and five slave groups. Each slave group can have one or more units. The system is very versatile, allowing almost unlimited control and creativity.
There are two types of wireless flash control within the Canon system. The newest and most versatile is the Radio Wireless system, introduced with the Speedlite 600EX-RT. The original system is an optical pulsed light system, found on previous Speedlite models.
Check out the entire Infobank article at the Canon Professional Network
Want even more details about Canon Speedlites? Check out Bryan's Speedlite flash reviews
Post Date: 9/5/2014 7:46:14 AM CT Posted By: Sean
From the Profoto YouTube Channel:
On August 27, Profoto and photographer Jared Platt did a live webinar on how to create a complex lighting setup indoors. Products Used
Post Date: 9/5/2014 7:27:52 AM CT Posted By: Sean
From Canon: Free Canon firmware upgrades for Cinema EOS System cameras deliver improved basic performance, including support for ITU-R BT.2020 color space
Tokyo, September 4, 2014 - Canon Inc. and Canon Marketing Japan Inc. announced today in Japan that the company will make available in November 2014 free firmware upgrades for four Cinema EOS System cameras, as well as Cinema RAW Development 1.3, an updated version of Canon’s Cinema RAW Development software, for the EOS C500 and EOS C500 PL digital cinema cameras.
Canon’s Cinema EOS System lineup of digital cinematography cameras and lenses has earned the praises of a wide range of professionals working in Hollywood and elsewhere within the motion picture production industry. The new firmware upgrades, which will deliver enhanced basic performance to effectively respond to the advanced needs of various users, are being offered for the EOS C500, EOS C500 PL, EOS C300 and EOS C300 PL cameras while the updated development software for 4K Cinema RAW footage targets the EOS C500 and EOS C500 PL models.© Support for ITU-R BT.2020 next-generation broadcast standard color space (For EOS C500 and EOS C500 PL)
Offering compliance with the ITU-R BT.2020 color space employed in the 4K TV broadcasting tests carried out earlier this year in Japan, the firmware upgrade for the EOS C500 and EOS C500 PL facilitates the capture of high-resolution video supporting the color space employed in the next-generation broadcast standard. When used in combination2 with Canon’s DP-V3010 professional-use 4K display (released in January 2014), the system effectively responds to input and output needs within the realms of next-generation motion-picture production and broadcasting. Enhanced Cinema RAW Development functionality (For EOS C500 and EOS C500 PL)
The upgraded Cinema RAW Development software features the addition of 3D-LUT for converting from Cinema Gamut/DCI-P3+ to such highly versatile color space standards as ITU-R BT.709 and DCI-P3, enabling efficient video editing while maintaining low-chroma color reproduction and high-chroma color gradation. Additionally, support for EDLs (edit decision lists)3 enables only necessary time code-designated segments to be converted to the DPX and ProRes formats suitable for editing, effectively doing away with the need to process unnecessary files. Also, when using a PC equipped with Intel Iris Pro graphics, Cinema RAW Development 1.3 makes possible faster development of 4K Cinema RAW data.4 Improved operability when setting color temperature of white balance (For EOS C500, EOS C500 PL, EOS C300 and EOS C300 PL)
The new firmware upgrades contribute to improved operability by allowing users to easily set color temperature values using the camera’s FUNC button.
Canon plans to exhibit products supporting the ITU-R BT.2020 color space at the company’s booth during the IBC2014 broadcast technology tradeshow, to be held in the Netherlands from September 12 to 16. B&H
carries Canon Cinema Cameras
Post Date: 9/4/2014 7:16:25 AM CT Posted By: Sean
From Western Digital: My Passport Wireless External Hard Drive Expands Storage for all Devices With No Need for Wires or Internet
RVINE, Calif. – Sept. 3, 2014 – WD, a Western Digital (NASDAQ: WDC) company and a world leader in connected storage solutions, today unveiled My Passport Wireless, an easy to use Wi-Fi enabled storage drive that allows consumers to save, access and share stored content wirelessly with any smartphone, tablet, computer or other device. For the frequent business traveler to the family on a road trip or creative professional working in the field, the My Passport Wireless drive is a simple way to connect all computing and mobile devices to content without any wires or Internet connection. Additionally, when users need to transfer large amounts of data, the My Passport Wireless drive provides the option of using a high speed USB 3.0 connection.
"As we celebrate its 10th anniversary, the success of WD's My Passport line of portable hard drives is unprecedented," explains Jim Welsh, executive vice president, WD Content Solutions Business and worldwide sales. "Our new My Passport Wireless drive continues the evolution, resolving a common problem for today's mobile consumer; too many devices with limited storage and no way to offload their content and free up space on-the-go. Now, consumers will have one drive to easily store content from all their devices and enjoy that content anywhere they go."
The My Passport Wireless drive broadcasts its own wireless network that allows up to eight devices to connect at the same time and access any content stored on the drive. Available in 500GB, 1TB or 2TB models, users now have the ability to store and access up to hundreds of hours of movies and music, as well photos and other digital files, from their smartphones and tablets that are typically limited by minimal storage capacity.
The portable wireless drive features Wireless N with MIMO technology for enhanced wireless performance so that users can access and transfer files quickly, as well as stream up to four HD videos simultaneously. The built-in rechargeable battery provides up to six hours of continuous streaming and up to 20 hours of standby power making the drive a perfect travel companion.
With the My Passport Wireless drive users have anywhere, anytime access to their favorite digital content by using WD's award winning WD My Cloud mobile app for iOS or Android mobile devices. The WD My Cloud mobile app easily connects to a My Passport Wireless drive for simple product setup, and once setup the mobile app provides intuitive navigation, sharing and playback of the drive's content. The WD My Cloud app also helps unify all of a users' content under a single app and user interface, by allowing access to content on the My Passport Wireless drive, the WD My Cloud family of personal cloud storage, and on major public cloud services such as Dropbox, OneDrive and Google Drive from just one app.
In additional to mobile devices such as smartphones and tablets, the portable wireless storage drive is an ideal companion for cameras with its integrated SD card slot. Whether shooting large commercial photography and video production or just taking photos and videos of the family while on vacation, the My Passport Wireless drive will never let you miss a moment because your memory cards are full. The built-in SD card slot lets users copy their content from the SD card to the My Passport Wireless drive to make room for more memorable moments. Additionally, with integrated FTP, the drive connects to compatible wireless cameras so that users can automatically transfer photos from their cameras to the drive as they are taking them. Price and Availability
The My Passport Wireless drive is currently available for advance order online at the wdstore.com and will be available at select U.S. retailers later in September. MSRP is $129.99 USD for 500GB, $179.99 USD for 1 TB and $219.99 for 2 TB. The WD My Cloud mobile app currently is available for download for free from the App Store and Google Play. B&H
has the WD My Passport Wireless External Hard Drives
available for preorder.
Post Date: 9/4/2014 6:42:17 AM CT Posted By: Sean
We asked Canon USA what precipitated the recent lens price drops. In response, we were provided the following information:
"Thank you for helping us achieve our production of 100 million EF lenses worldwide*! In recognition of your continued support and the creativity you bring to the captured image, we are offering some of our best EF lenses at new prices. Long Live Imagination."
* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014.
While Canon states that the price drops are in celebration of 100 million EF lenses, we suspect that the increasing US dollar to Yen exchange rate may have been a contributing factor to making lower prices possible from a business perspective. One USD increased in value from 96.59 Yen in Oct 2013 to roughly 105 Yen today. [Sean]
Check out yesterday's post
for full details on the price drops.
Post Date: 9/2/2014 11:35:24 AM CT Posted By: Sean
Seeing a mother black bear with 4 cubs is a rare opportunity. To get a photo opportunity of the same is even rarer, and to get a decent photo of the same is ... priceless.
The cubs were very fun to watch. They were in non-stop motion, running around, climbing on things (including mom) and playing with each other (rolling over each other). This activity level meant that things happened fast. Getting all four cubs in a single frame was very challenging (an image with less-than-four cubs would be far less remarkable) and a decent composition of the same was nearly impossible. Having the 200-560mm (with built-in extender) zoom focal length range was extremely helpful in this situation.
In this specific scenario (my only 4-cub image worth posting from this encounter), I decided to center the primary subject – the apparently-not-happy momma bear. I generally like to compose animals (and people) with more space on one side frame – so that they are looking into the frame. But, the large bear was positioned straight forward and looking (more like glaring) in the same direction with cubs on either side adding balance. I moved the camera just slightly to the right of perfectly centering the large bear to give the cub on the right a little more room to look into the frame because it was a "stand"-out.
Selecting the ideal aperture was another challenge for this encounter. At f/4, I needed and an ISO setting of 800 to get a barely-adequate-for-the-activity 1/320 shutter speed. At 300mm, at this distance, the under-1' (.3m) depth of field provided by f/4 does not keep more than the primary bear's eyes in focus. Using a narrower aperture of course provides more depth of field, but it also requires raising the ISO setting.
Raising the ISO to 1600 would have been acceptable to me, but ... I didn't want to go to ISO 3200 and the resulting f/8 aperture would have provided a still-not-nearly-deep-enough DOF of about 1.5' (.5m). Yes, the cubs would be less out of focus with the narrower apertures, but the background would also be more-focused, creating less separation from the big bear. As is often the case, there were multiple setting combinations that would have worked for this example and a compromise was required. I'd probably make the same decision the next time.
Camera and Lens Settings
300mm f/4.0 1/320s ISO 800 5760 x 3840px
Post Date: 9/2/2014 7:58:19 AM CT Posted By: Bryan
TOKYO, September 2, 2014—Canon Inc. commemorated today the 80th anniversary of the birth of Japan’s first 35mm focal-plane-shutter camera, dubbed the Kwanon, which was produced in prototype form in 1934.
The engineers who created the camera decided to name it after Kwannon, the Buddhist goddess of mercy, hoping the deity would share her benevolence as they pursued their dream to produce the world’s finest camera. The camera’s lens, called Kasyapa—after Mahakasyapa, a disciple of Buddha—also took its name from Buddhism. Additionally, the top portion of the camera body featured an engraving depicting the thousand-armed Kwannon.
In 1936, two years after the birth of the Kwanon and following much trial and error, Canon launched the Hansa Canon,* its first commercial 35mm focal-plane-shutter camera, thus embarking on the Company’s history as a camera manufacturer.
In 1959, Canon introduced its first single-lens reflex (SLR) camera, the Canonflex, followed in 1961 by the Canonet, an immensely popular rangefinder camera that took the market by storm, selling out an entire week’s worth of inventory in a mere two hours. Following these successes, the Company continued to lead the industry with a range of popular camera models, such as the F-1, a top-of-the-line 35mm SLR camera introduced in 1971, and the AE-1, introduced in 1976, which was the world’s first SLR camera equipped with a built-in microcomputer.
In 1987, following continued technological innovation, Canon launched EOS, the world’s first AF (autofocus) SLR camera to employ a fully electronic mount system. In 1995, EOS marked its entry into the digital era and the lineup continues evolving today. In 2012, the Company released the Cinema EOS System, a lineup of professional digital cinematography cameras and lenses realized through the culmination of various technological innovations centered on optical technologies developed since the Company’s founding. Since its introduction, the Cinema EOS System has contributed to expanding the horizons of visual expression.
Over the 80 years since the birth of the Kwanon camera prototype, Canon, supported by its wide user base, has continuously striven to realize camera and lens technologies to fulfill the Company’s never-ending ambition to create the world’s finest cameras. Leveraging the technologies and know-how it has acquired over its history, Canon will continue contributing to the development of the photographic and video imaging culture through its technologies and products designed to satisfy the expectations of a wide range of users.
* Made possible through the cooperation of Nippon Kogaku K.K. (present day Nikon Corporation). “Hansa” was the trademark of Omiya Photo Supply, a wholesaler of cameras and photo products. In accordance with a contractual obligation, it was engraved on the top of the camera.
Post Date: 9/2/2014 6:15:39 AM CT Posted By: Sean
has the DJI Ronin 3-Axis Brushless Gimbal Stabilizer
in stock with free expedited shipping.
If you haven't seen what tihs stabilizer can do, then check out the awesome video below and the behind-the-scenes look at its creation.
Post Date: 8/28/2014 1:02:01 PM CT Posted By: Sean
From Dire Studio:
ShutterCount displays the number of shutter actuations (the shutter count) of your Canon EOS digital camera. The shutter count is read directly from a USB-connected camera, and thus provides accurate numbers that are not attainable with simple EXIF-based methods.
With ShutterCount you can easily check whether a newly purchased camera is really new, or check how heavily used a pre-owned item is. And you can save a trip to a Canon Service Center by doing the reading for yourself.
The app provides unlimited readings for an unlimited number of cameras, so you can freely track actual camera usage. Even if you work for a rental house or just lend a camera to a friend.
ShutterCount only displays the shutter count for still photos - video clips recorded are not included in the number. For a separate mirror movement reading (that includes videos) you should consult an authorized Canon Service Center.
History logging allows you to track camera usage. Logs are stored in CSV format that can be imported into Apple's Numbers or Microsoft Excel for further processing. History logging is not available on Windows. Note: for the best compatibility with your camera it is recommended to upgrade the camera's firmware to the latest available version. WiFi on the EOS 6D and 70D must be turned off as it blocks the USB port when turned on!
- Canon EOS-1D C (requires firmware 1.1.3 or later for correct serial number display)
- Canon EOS-1D Mark IV
- Canon EOS-1D X
- Canon EOS 5D Mark II
- Canon EOS 5D Mark III (requires firmware 1.2.1 or later for correct serial number display)
- Canon EOS 6D
- Canon EOS 7D
- Canon EOS 50D
- Canon EOS 60D
- Canon EOS 70D
- Canon EOS 100D / Rebel SL1 / Kiss X7
- Canon EOS 500D / Rebel T1i / Kiss X3
- Canon EOS 550D / Rebel T2i / Kiss X4
- Canon EOS 600D / Rebel T3i / Kiss X5
- Canon EOS 650D / Rebel T4i / Kiss X6i
- Canon EOS 700D / Rebel T5i / Kiss X7i
- Canon EOS 1000D / Rebel XS / Kiss F
- Canon EOS 1100D / Rebel T3 / Kiss X50
- Canon EOS 1200D / Rebel T5 / Kiss X70
ShutterCount is certified to work with all of the cameras listed above, using their latest firmware revision.
Please quit all applications that might connect to your camera (e.g. Canon EOS Utility, Capture One, Adobe Photoshop Lightroom) before launching ShutterCount.
Questions? Problems? Check out the ShutterCount FAQ
or contact our support
Compatibility: Mac OS X
($2.99) - Current version is 1.2, Requires OS X 10.6.8 or later, 64-bit processor Windows
($2.99) - Current version is 1.0, Requires Windows 7 SP1 or later, 32-bit or 64-bit processor Note:
I just purchased the ShutterCount app for Windows and it worked perfectly on my Windows 7 laptop. It was able to tell me the shutter count on my EOS 7D and 5D Mark III as well as each camera's serial number.
Post Date: 8/28/2014 12:01:16 PM CT Posted By: Sean
With the Canon EF 16-35mm f/4L IS USM Lens
and Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
reviews recently happening back to back for me, a question that I had in my mind for quite some time became highlighted. That question was: "What is the difference between the image stabilization systems found in Canon's EF-S STM and other budget-priced lenses and those found in higher grade lenses including those in the L series?
Perhaps the question was most-driven by the "feel" of a large price differential between these image stabilization systems. Determining exactly how much IS adds to the price tag is not easy since there are not many Canon lens focal lengths or focal length ranges available in the same max aperture with image stabilization being an optional feature. Three examples are the 70-200 f/4, 70-200 f/2.8 and 100mm f/2.8 macro lenses. In all three of these instances, the IS version is considerably more expensive, with the $450-$1,050 difference being more than the price of most STM lenses. In all fairness, the IS version of the three just-mentioned lens siblings is a considerably-newer model and newer lenses typically have better technology and are always more expensive. But, it still "feels" like the IS system in the higher grade lenses is more expensive than the IS system in the lower-priced STM (and similar) lenses. This of course drives my wonder about what the difference between IS systems is.
So, I asked Canon. My direct question was "Can you explain the differences between the image stabilization system implemented in an inexpensive lens (such as the EF-S 10-18 STM) compared to that implemented in a high end pro lens (such as the EF 16-35 f/4 L)?" Following is the information that Canon USA and Canon Inc. were willing to disclose: EF-S 10-18mm f/4.5-5.6 IS STM
EF 16-35mm f/4L IS USM
- The compensation optics lens barrel is suspended by 3 springs that hold it in place in the center. This makes it possible to eliminate the compensation optics retaining mechanism in this IS unit.
- The drive actuator for the compensation optics lens barrel is constructed using the same permanent magnets and coils used in existing IS units.
- Making use of the technology that has been garnered in existing L-series IS lenses, such as a stepping motor for the compensation optics barrel lock mechanism, this lens is able to achieve both high-performance image stabilization and compactness of design.
- The moving parts in the compensation optics barrel have been improved from sliding friction to rolling friction by way of combining rolling balls and V-grooves in an ultra-minimum-friction structure. This design improves IS performance while reducing power consumption.
In addition, the following table was provided to me:
|Specification||EF-S 10-18mm f/4.5-5.6 IS STM||EF 16-35mm f/4L IS USM|
|IS Mechanism||Parallel-moving corrective optics (Single element.) IS unit is based on the one used in the EF-S 18-55mm f/3.5-5.6 IS II.||Parallel-moving corrective optics (Group of 4 elements.) IS unit is newly designed especially for this lens.|
|Shake Detection||Via gyro sensors (1 sensor each for yaw and pitch)|
|IS Activation||Turned on with the IS switch and activated by pressing the shutter button halfway (SW-1)|
|Centering/Lock when IS is Off||When the IS is Off, image stabilization optics are locked in place with a spring suspension mechanism rather than a center lock mechanism.||When the IS is Off, the image-stabilizing lens group is centered and locked in position. |
|Mode Selection||None (Automatic switching between normal shooting mode and panning mode is determined by gyro sensor signal.)|
|Vibration Reduction (Based on CIPA Standards)||Equivalent to 4 shutter speed steps faster (Focal length 18mm, 35mm equivalent: 29mm, using EOS 7D)||Equivalent to 4 shutter speed steps faster (Focal length 35mm, using EOS-1D X)|
|Dynamic IS/Hybrid IS||None|
While not completely revealing, the above information does show some of the IS design differences between these lens classes.
Post Date: 8/28/2014 8:44:46 AM CT Posted By: Bryan
From Corel: New editing tools, faster brushes and modern UI updates make PaintShop Pro X7 the affordable photo and design choice for creating stunning images and projects
Ottawa, ON – August 27, 2014 – Corel’s Photo Editing group introduces Corel PaintShop Pro X7 and Corel PaintShop Pro X7 Ultimate, the latest editions of its professional quality photo editing and design software. Photographers and designers can achieve their best work faster with the new content-aware Magic Fill, extensive user interface improvements and brushes that offer a 30% performance boost. Giving photo pros and enthusiasts an image editing application that’s affordable and easy to use, Corel PaintShop Pro X7 delivers the impressive feature set and power expected from a professional caliber software package.
“With the new PaintShop Pro X7, we’re continuing our commitment to give photographers and creative users the tools they need to create their best-ever work. X7 offers more creativity, speed and productivity to help you achieve amazing results, faster,” said Greg Wood, Senior Product Director for Photo Products at Corel. “This array of creative possibilities is available for just $79, making PaintShop Pro X7 a must-try app for anyone who’s felt the sticker shock from subscription or high license pricing.”
PaintShop Pro X7 offers new tools and redesigned features to deliver an unmatched photo editing experience:
- New! Make it vanish with Magic Fill: The new Magic Fill provides content-aware editing that works with your favorite selection tools. Erase an unwanted element in your photo and seamlessly replace it with content that matches the background area—even if it’s textured or varied.
- Improved! 30% faster brush performance: Enjoy more responsive brushes, including the Paint Brush, Airbrush and photo retouching brushes that are up to 30% faster. Plus, 64-bit power means you can achieve results quickly.
- New! Text and Shape Cutter tools: Instantly create a unique photo object by using text or shapes to clip underlying photos or imagery. Paste or drag the resulting photo object to any image to build a collage. More than professional-quality photo editing, PaintShop Pro X7 is also a powerful design program for any visual project.
- New! Materials Palette featuring Color Harmonies: Find the color, texture or pattern you want more quickly. Easily sample colors with a Dropper tool and create your own custom palettes to keep track of your favorite color combinations. New in the Materials Properties, Color Harmonies help you create a custom palette for your creative projects. Select one of the preset color harmony settings to see color suggestions and choose colors that look great together.
PaintShop Pro X7 enables you to learn as you go with built-in training tools, including the award-winning Learning Center and video tutorials. With RAW editing, an enhanced layer workflow, HDR and more, PaintShop Pro X7 is the photo-editing and digital design software that’s ideal for any project.
For users looking for a total photo editing, design and RAW workflow solution, PaintShop Pro X7 is the ideal complement to Corel AfterShot Pro 2, the industry's fastest RAW converter and photo management software.
Take your creativity even further with the new PaintShop Pro X7 Ultimate which also includes these valuable add-ons:
Also introducing Corel Photo Video Suite X7
- Perfectly Clear by Athentech Imaging: award-winning intelligent photo correction
- Reallusion FaceFilter3 Standard: versatile photo retouching for beautiful portraits
- Creative collection: dozens of brushes, textures and over 100 royalty-free backgrounds
Corel also today announced Corel Photo Video Suite X7, delivering PaintShop Pro X7 and VideoStudio Pro X7 for photo and video editing in one complete package. Availability
Corel PaintShop Pro X7 and Corel PaintShop Pro X7 Ultimate are available now in English, German, French, Dutch, Italian, Spanish, Russian, Chinese Traditional and Japanese. B&H
has Corel PaintShop Pro X7
available for preorder.
Post Date: 8/28/2014 8:53:06 AM CT Posted By: Sean
United Kingdom, Republic of Ireland, 28th August 2014 – Canon today announces details of its presence at photokina 2014, unveiling its most interactive environment ever at the world’s largest photography and imaging show. Designed around helping photographers immerse themselves in the latest technologies, Canon’s programme at the show will offer visitors a digital imaging experience that highlights its industry leading range of products and services.
Canon’s stand at photokina 2014 will be dedicated to the journey of capturing a moment or memory. Within an open, free-roam environment, visitors will be invited to undertake shooting challenges, with experts on-hand to guide them along the way. The experiential event will go far beyond simple touch and try demonstrations, and instead provide the opportunity to truly experience the Canon range.
The stand will also feature live presentation sessions with Canon’s world famous photography ambassadors. Presenters will include landscape and travel photographer David Noton, photojournalist and documentary filmmaker Ulla Lohmann, and action shooter Richard Walch, with each providing first-hand accounts of how Canon products help them to realise their individual visions. Furthermore, Canon Explorer Jörg Kyas will be taking on interactive challenges set by visitors – providing a unique way for enthusiasts to learn about new styles or techniques.
In addition, Canon’s custom-designed platform for managing and sharing a world of images, irista, will be demonstrated, highlighting Canon’s dedication to furthering the capabilities of digital services. Visitors will also be able to browse Canon equipment and piece together their own ‘virtual kitbag’ using touchscreen tables placed around the stand.
“photokina 2014 for us is about immersing customers in a world of exciting imaging possibilities,” said Alessandro Stanzani, Head of Consumer Imaging, Canon Europe. “We’re creating an experiential environment that will challenge visitors to think much more deeply about their photography. Our photokina presence will demonstrate the very best in product and service innovation as we encourage photography explorers to truly engage with the Canon brand.”
To allow attendees the opportunity to retain their experience, Canon Live Pass RFID cards will be supplied to allow visitors to scan in at key points around the stand in order to create a souvenir site which is tailored to their interest areas, and to which they can refer after the show. Those not attending can keep up to speed via the official Canon Europe YouTube channel
, where videos will provide a summary of each day’s events. Alternatively, the action can be followed live on Facebook
or on Twitter
/ #CanonPhotokina. A virtual tour of the Canon experience and other Canon photokina content will be available on the dedicated photokina website
Canon’s stand will be located in Hall 3.2.
Post Date: 8/28/2014 7:39:10 AM CT Posted By: Sean