Just Announced: Tamron 35-150mm F/2-2.8 Di III VXD Lens

From Tamron:

TAMRON Announces the Development of the World's[1] First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2

A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range

35-150mm F/2-2.8 Di III VXD (Model A058)

August 4, 2021, Commack, NY - Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021.

[1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of July 2021: TAMRON)

Overview of the 35-150mm F/2-2.8 Di III VXD (Model A058) features

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture.

The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility)

Focus Set Button settings

A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button

*The function of Focus Set Button can be cleared

Focus Ring settings