Tamron's recently released SP 15-30mm f/2.8 Di VC USD G2 press release is, quite frankly, painful to read. It looks like Tamron outsourced its marketing for the lens to the LensRentals' Random Photo Marketing Generator.
Just for fun, I hit the tool's "Generate" button a few times to come up with my own Tamron 15-30mm f/2.8 G2 press release:
This is a true advance that will inspire your craft and create new opportunities in your imaging world. Now you can possess a single wide-angle lens that coaxes you to seize images that are both extraordinary and impressive. Its performance is unquestioned with regards to tonal depth yet it provides astounding flare control. Like all of our products, this lens incorporates our extensive expertise. This lens provides a classic focal length, offering a unique opportunity to enhance your natural creativity.Well, that was easy.
We have created a galvanizing new benchmark in photography that will dramatically improve your images. This is a new breakthrough that will revolutionize your craft and create new opportunities in your imaging world. Like all of our products, this lens is in a class of its own. We have combined intuitive control with unsurpassed technology to provide you a singular experience. Catch an instant and make it your revenue photoGenerator forever.
Using advanced technology including multiple floating elements and the industry’s most accurate autofocus system, this lens can take your imaging to new achievements. Discover detail that you never saw was around you. Whatever the subject matter, in any working condition, in all lighting conditions, this lens offers amazing definition while maintaining excellent vignetting control. Designed for the connoisseur, it offers the finest craftsmanship most only wish for, at a price that most can’t afford. Capture images in a way you’ve always wished you could.
The funny thing is, Tamron doesn't mention in their own press release that the G2 model features the exact same optical formula as its predecessor. Want proof? Check out the optical formula diagrams taken from Tamron USA's product pages.
As usual, the improvements listed above come at a cost; the G2 version's MSRP is $100.00 more than the original one's and the price difference is even larger considering the current $100.00 instant savings on the G1 model. Check out our Tamron 15-30mm f/2.8 Di VC USD Lens Review for more information on the G2's predecessor.