UK & Sweden Getting Higher Adobe Creative Cloud Rates

Adobe is citing higher-than-expected currency fluctuations for its plan to raise Creative Cloud rates in the UK and Sweden starting March 6, 2017.

From Adobe UK:

Adobe and currency fluctuations

Currency exchange rates have fluctuated significantly over the last few years. Like many US-based global companies, Adobe is making pricing adjustments in a number of countries to offset fluctuations in foreign exchange rate. Starting on March 6, 2017, the price of Adobe products in the United Kingdom and Sweden will be increased. Existing customers will receive information about their subscription pricing directly from Adobe.

When do the product prices increase in the United Kingdom and Sweden?

The increased prices are effective starting on March 6, 2017.

I have an existing membership. Is my monthly fee going up?

If you have a month-to-month plan, you will see the price increase on your statement at the next billing date. If you have an annual plan, the new price goes into effect at the end of your annual term.

On the one hand, I hate to see a monthly rate increase for any service that I subscribe to. On the other hand, I can certainly understand how a company with such a global reach may have to periodically adjust prices based on drastic currency fluctuations. I only hope that these periodic adjustments will include price reductions if the exchange rate goes in the other direction. [Sean]