Sometimes the ambient light is just perfect. But usually it’s not. It’s too bright. It’s too dark. It’s the middle of the day when you want a glowing sunset.
That's why we use flash. With flash you’re in full control. If it’s too bright you use it to overpower the sun. If it’s too dark you light up your subject. If it’s the wrong time of day you add an orange color gel and create your own sunset.
The trick is to make it look natural. People shouldn’t be able to notice the flash light. They should pay attention to the image, not the technique behind it.
In this video, commercial photographer Adam Angelides shows you how. He uses color gels to recreate warm sunlight. He uses a large and deep umbrella as fill light. He uses High Speed Sync to control the ambient light. He uses gels to create a flare. All this in under five minutes.