The functionality of a product must be the highest priority, but I'll argue that us photographers, by trade, appreciate design and beauty in a product more than the general public. Since it is photographers that look at and handle lenses most, it is only fitting that a lens has a beautiful styling. I am pleased that lens makers are taking style into full account with their latest releases, including Sigma's Global Vision lines, Tamron with their latest primes and now Zeiss with their new Milvus lenses.
A few of the new Zeiss Milvus lenses just arrived and product images are usually first on the evaluation to-do list. Avoiding as much of the inevitable-with-use dust and finger prints saves lots of post processing time. I had seen the Zeiss product images distributed along with the Milvus press release, but the new Zeiss Milvus 21mm f/2.8 Lens really caught my attention immediately out of the box.
It was love at first sight. The smooth, modern, curved metal design is drop-dead gorgeous. Lenses are meant to be used for image making and ... this lens makes for a great image. Thus, I'm going to declare the Zeiss Milvus 21mm f/2.8 lens to be the new "World's Most Beautiful Lens" titleholder.
That is my opinion of course. Which lens is at the top of your most beautiful lens list?