PMA Announces Imaging Education Programs

From PMA:

PMA@CES: Where imaging technology meets technique

JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announced details of its compelling four-day educational line-up coinciding with the 2012 International CES in Las Vegas, Nev. For the first time, photo-industry members can combine the famous Digital Imaging Marketing Association (DIMA) conference with the classic PMA education program, along with attending hundreds of PMA@CES exhibits.

“PMA@CES is shaping up to be the largest photo technology and education event ever,” says Ted Fox, executive director and CEO, PMA. “By partnering with the Consumer Electronics Association (CEA), PMA@CES offers an unprecedented opportunity to explore emerging technologies at the acres of exhibits, then enjoy industry-specific classes, seminars and networking opportunities.

“Hotels and flights will fill up fast, so retailers, photographers and lab owners – especially those who have not attended a past CES -- should register right away,” advises Fox. Since registration opened for PMA@CES, more than 4,000 trade registrations have already been received.

The DIMA program, Jan. 8-9, 2012, at Bally’s Las Vegas, features five tracks: “Professional Imaging,” “Retail Strategy,” “Social Media,” “Photo Publishing” and “IS&T Technology for Digital Photo Fulfillment.” DIMA is the unsung hero of the PMA experience, giving attendees exposure to cutting-edge concepts to help attendees market imaging products and services better, to build a stronger business base, to increase revenue and to become more efficient and profitable.

The 2012 DIMA conference, which requires a separate fee from the PMA educational program, includes a PMA@CES Exhibits Plus Pass, which allows access to exhibit show floor, keynote addresses, SuperSession and select conference sessions. The full program and registration information is available here.

The PMA@CES Conference takes place Jan. 10-12, 2012, at The Venetian, the hub for all things photo at CES. Two tracks – “Retail Strategy for the Photo Industry” and “Trends and Technology” – offer a clear picture of opportunities in photo and the future direction of digital imaging. These educational sessions are the perfect complement to the PMA@CES exhibits at The Venetian.

Because of the relationship with CEA, photo industry members will have access to dozens of different workshops, all designed to elevate their expertise in marketing, technology, social media and sales, as well as the renowned CES Keynotes.

There are thousands of PMA members who have never attended CES, the largest consumer electronics show, and PMA@CES offers a unique opportunity. The International CES typically draws more than 140,000 attendees each year and, with the Venetian serving as the PMA@CES hub, PMA photo retailers, imaging labs and professional photographers will have an opportunity to experience the excitement of both.