PhotoShelter News
From Photoshelter:
12 new photographers share behind-the-scenes video, lighting diagrams & gear lists
We’ve partnered with Tether Tools for the second edition of How I Got The Shot. Inside, 12 new photographers break down how they arrived at their final vision -- sharing work in commercial, fashion, portrait, automotive photography, and more.
Each photographer pulls back the curtain to walk through:
- Behind-the-scenes videos of their shoots
- Lighting set-ups
- Post-processing workflows
- Logistics and gear
Also learn from photographers like Jeremy Cowart, Easton Chang, Glyn Dewis, and Brooke Mason how to collaborate on set and connect with a subject in unique ways.
Most importantly, walk away with tons of inspiration for your next project!
From Photoshelter:
Are you using the right Instagram hashtags?
You’re on Instagram. You use hashtags to help get your work out there. But the question is: Are you using the right ones?
We’ve partnered with Feature Shoot to give you a curated list of some of the best searchable and submittable hashtags for professional photographers. Inside, you’ll get a rundown on 11 genres including travel, street, black and white, landscape, fine art, and more.
Hashtags just might be the key to getting that extra exposure for your photo business, so get started with this guide.
From Photoshelter:
Use this workbook to lock down your 2017 game plan
It’s time to swing into action and get planning! That means taking a hard look at your photo business, including what’s working and what’s not. How can you market yourself better? Can your finances be more organized? What's the best way to get more work from old clients?
Thankfully, The 2017 Photo Business Plan Workbook is a step-by-step guide to help you answer these questions and create a killer plan.
From Photoshelter:
The 2017 Photographer’s Guide to Photo Contests
We’ve partnered with the World Photography Organization for The 2017 Photographer’s Guide to Photo Contests, one of our biggest guides of the year. Inside, get a rundown of 42 photo contests worldwide. We give each a verdict based on entry fees, promised exposure and prizes, submission rights, and direct feedback from past winners. Let this guide help you determine which contests are your best bet.
From Photoshelter:
Discover how photographers use Snapchat to tell stories and showcase their personality
If you’ve dismissed Snapchat as a mysterious social app only for teens, it’s time to think again. Photographers have jumped on board using Snapchat as a marketing tool, a new creative outlet and even an additional source of revenue. Plus, it’s fun.
In The Photographer’s Guide to Snapchat, get the rundown on how and why photographers are using Snapchat for their photo businesses.
Inside, check out interviews from photographers who share:
- How to use Snapchat to make your personality shine through
- Tips to be a master storyteller
- What it’s like to manage Snapchat takeovers for brands
- Pros and cons when weighing Snapchat vs. Instagram Stories
- Plus more!
Photographers are using Snapchat as the go-to app to showcase their personality - one of the most important factors to getting hired these days. But it’s up to you to decide which stories will engage your audience and get them excited about who you are.
From Photoshelter:
How do you get a rep’s attention and seal the deal?
Having a photo rep may mean access to new clients, help with marketing, negotiating, accounting, and an overall support system. But how do you lock this partnership down?
To help demystify the world or representation, we’re tackling it head on in our latest guide, Tips to Getting a Photo Rep.
Inside, check out interviews from photographers who share:
- How to get you (and your work) ready for pitching agencies
- How to determine if a rep is a good fit for you
- Tips to get on a rep’s radar and ink a deal
- How to work with a rep day-to-day
Also hear from reps at Jed Root, Glasshouse Assignment and NatGeo Creative who talk through how they find new photographers and what it’s like to work with someone for the first time.
From Photoshelter:
Get creative lighting ideas and prep for a great next shoot
You might be a lighting master, just starting out, or maybe somewhere in between. Either way, our latest guide, The Photographer’s Lighting Handbook, in partnership with Profoto, will have you conjuring up ways to improve your next shoot.
Inside, we’ve got tips on both the creative and the business side of lighting. So, you’ll learn:
- How to plan for a well lit shoot, including questions to ask your clients
- Tips to bill your clients for location lighting
- Lighting modifiers you should own (and why)
- Advancements in lighting that may not be on your radar
Also hear from photographers Tommy Shih, Brian Smith, Lindsay Adler and Vanessa Joy on lighting the perfect portrait, environmental lighting, and more.
Up your lighting game; download the free guide today!
From Photoshelter:
Get contact information from 100+ fashion publications!
Getting published in a fashion magazine is extremely rewarding, but it’s no easy task, especially when just starting out.
That’s why we teamed up with PhotoShelter member and acclaimed fashion photographer Lindsay Adler for Get Published! 2, a resource to help you pitch the right publications and connect with the right people.
Inside, get a rundown of over 100 fashion publications, complete with up-to-date contact information for photo editors, art directors, direct submission links and more.
The first tip, of course, is the most important: Always make sure your images fit the submission criteria and focus on pitching the publications your style feels most in sync with.
Now go get published!
From Photoshelter:
Get tips from photographers and folks in the industry to grow your fine art sales and get more eyeballs on your work! We’ve teamed up with WhiteWall photo lab to assemble inspiring interviews with photographers, gallery directors, and curators -- all with helpful ideas to consider when trying to increase your sales. Download your copy today!
From Photoshelter:
To dig into the world of book publishing, we’ve partnered with the creative book publishing platform Blurb for our latest guide, The Photographer’s Guide to Publishing Photo Books.
Check out exclusive interviews with photographers who have completed book projects through self-publishing and traditional publishing, and share lessons learned along the way.
Inside this guide, you’ll also discover:
- A rundown of reasons to publish
- 10 steps to professional book success
- Different paths to book publishing
- Ideas for selling and marketing your photo book
- Tips to finding a publisher
- And more!
Successful book projects take a clear vision, thorough research, smart decisions, and a lot of work. This guide will inspire you to give your images a whole new shelf life.
From Photoshelter:
21 Photographers Share Why Shooting Tethered is a Game Changer
We’ve partnered up with Tether Tools for a new guide, Better When You Tether. Inside, get a behind-the-scenes look at some of the industry’s best and brightest who share why shooting tethered has improved their workflow and strengthened communication with clients.
Inside, you’ll discover:
- Tips from 21 photographers who are shooting tethered to improve their workflow
- A list of tethering gear to keep your workflow efficient and your clients happy
- Firsthand interviews with PhotoShelter members like Joe McNally, Lindsay Adler and Steve Boyle who share how tethering has impacted their business
- Plus more!
Tethered photography has changed photographers’ workflow both in the studio and on location - and it’s not just about the technology anymore. It’s completely revamped the experience of working directly with art directors, brands, and clients to see images in real time. The result? You improve communication with your client, make decisions more efficiently, and look like a total professional.
B&H carries Tether Tools gear.
From Photoshelter:
Learn how award-winning photographers turn their love for adventure into a career!
We’ve partnered with Red Bull Illume to release The Guide to Action & Adventure Sports Photography.
Inside, hear from photographers who have won the most exclusive action and adventure sports photography contest - Red Bull Illume - and learn what you can do to impress the 2016 judges.
Check out interviews from thrill-seeking photographers including Morgan Maassen, Krystle Wright, Clark Fyans, Jody MacDonald and Chris Burkard who share:
- Tips to tell stories through your adventure photography
- How to turn your passion into a business
- When one shot makes all the difference
- Why mobile photography and Instagram are still game changers
- Plus more!
From Photoshelter:
Ready to make 2016 your best year yet?
The 2016 Photo Business Plan Workbook is a step-by-step guide to help you create a strong business plan, target the clients you want, and make more money this year.
Inside the workbook, get strategies and examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Build your photo business plan and stick to it this year. Get started with these smart business tips packed into an easy-to-read workbook.
Download your copy of the The 2016 Photo Business Plan Workbook today!
From Photoshelter:
Make 2016 count with tips from 50 photo trailblazers!
In The Inspiration Handbook: 50 Tips from 50 Photography Trailblazers, award-winning photographers, recognized photo editors, and leading industry experts share their best advice to make 2016 a knockout year.
Get insights on all the key aspects of building and running your photo business, including:
- Growing your photo business
- Marketing your photography
- Mastering social media
- Embracing personal projects
- Understanding your finances
- Getting hired
You’ll hear from some of the most influential names in the business including David Burnett, Ami Vitale, Joe McNally, Zack Arias, Brad Smith, Alison Zavos, Jodi Cobb, David duChemin, Jeremy Cowart, and more.
From Photoshelter:
Fashion photographers, this one's for you!
We’ve partnered up with Breed, an online community of fashion photographers, for our guide, Breaking Into Fashion Photography. Inside, get tips to market yourself right, establish your brand, approach photo buyers, and find work.
In this guide, you’ll also learn:
- Tips to break into the industry and find clients
- Strategies to establish a lasting fashion photography brand
- Social media do’s and don’ts to help connect with dream clients online
- How outlets like New York Magazine’s The Cut want to be pitched
- The 5 biggest mistakes photographers make when submitting their work
- Plus more!
Also get advice from experienced fashion photographers like Lindsay Adler, Melissa Rodwell, Jonathan D Pryce, plus experts from the Breed community who share important business lessons they've learned along the way.
Get the Free Guide: Breaking Into Fashion Photography
From Photoshelter:
An in-depth look at over 35 photo contests worldwide!
For the third year running, we’re excited to release The 2016 Photographer’s Guide to Photo Contests.
We’ve partnered up with the World Photography Organisation to give you a fresh look at more than 35 photo contests worldwide. Get insights on which contests we recommend, a rundown of fees, promised exposure and prizes, plus feedback from past winners.
Get details on photo contests, including:
- Red Bull Illume Image Quest
- World Press Photo Contest
- PDN Photo Annual
- Feature Shoot Emerging Photography Awards
- National Geographic Traveler Photo Contest
- Astronomy Photographer of the Year
- Aperture Portfolio Prize
- Plus many more!
Also read two exclusive interviews with photographers who won the prestigious Sony World Photography Awards.
From Photoshelter:
Ready to take your food photography to the next level?
From foodies to top chefs, the culinary culture is a trend that's here to stay. And, riding on its tails has been a massive opportunity for professional photographers. Unlike ever before, magazines, restaurants, bars, bloggers, artisanal producers, and recipe sites are craving top notch food imagery from skilled creatives.
That’s why it’s time to set yourself apart from the snap-happy diners once and for all. In The Professional’s Guide to Food Photography, a partnership with the International Association of Culinary Professionals, you’ll learn how to hone your talent and find new business opportunities in all things gastronomic.
Inside, get in-depth interviews from established food photographers succeeding in their endeavors, including their tips to:
- Break into the industry and attract the clients you want
- Lock in editorial clients
- Think outside the box for creative food projects
- Shoot in-house for a publication like Bon Appétit
Also learn tips for shooting great food photos, the benefits of entering contests, plus how to build a portfolio to showcase your unique style and appeal to an audience.
From Photoshelter:
It's more than halfway through the year and that means time to check in with your photo business. Download The 2015 Photo Business Plan Workbook to help assess where your business stands today and identify real opportunities for growth.
Inside the workbook, get strategies and examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Rev up your strategy so you can target the photo clients you want and land more gigs before the year is up.
From Photoshelter:
Break into the exciting world of commercial photography
How should you pitch your work to agency art buyers? What’s it like working with ad agencies, or big brands on set? How can you attract commercial clients? These questions and more are answered in our latest guide, Breaking Into Commercial Photography. Dive in to discover how to begin building your client list, marketing tactics to stay relevant in an ever-changing field, and how to integrate your personal style into commissioned work.
Inside this guide you’ll find:
- What art buyers want from photographers
- How to keep your cool on set
- Marketing tactics to keep you top of mind
- How to stay true and authentic to your work
- Tips on estimating and negotiating
Download your copy today!
From Photoshelter:
Get assignments from your dream clients.
Having a career in editorial photography today might seem like a pipe dream - but there are ways to get your foot in the door and begin shooting for clients that are on your dream list.
In this guide, we talk to successful editorial photographers about how to carve a space for yourself within the industry, how to land those dream clients, and how to go about negotiating even with tight editorial budgets. Inside, also get answers straight from the award-winning photo editors at publications including Texas Monthly and National Geographic about how they find talent, what they look for when hiring a new photographer, and more.
Inside the Guide you’ll find:
- How to prep for portfolio reviews
- Which marketing tools you should invest in
- The best way to get a photo editor’s attention
- How to build solid relationships with photo editors
- How to monetize your images after the shoot
From Photoshelter:
We get it: Search Engine Optimization can seem complicated, and you probably want to throw in the towel on the whole thing if you’ve tried time and again to start showing up on the first page of Google search results. Fortunately, for those who feel a little lost we’ve broken down easy tips and tricks you can do to build your SEO in our recent guide, SEO for Photographers, and we’re hosting a live Google Hangout with tips from it next week, April 29th at 2pm ET. In this live Google Hangout, Allen Murabayashi will be showing examples of photographer websites with good SEO practice, the inner workings of Google Analytics, how to create a free Google Business listing and more.
In this hour Allen will cover:
- How to make sure your site appears properly in Search Engine Result Pages
- The importance of mobile friendly sites
- How/where you can “link to yourself” to boost your SEO
- Creating a keyword list
- How to perform backlink analysis
- How PhotoShelter can boost your SEO
Join us to get ahead in the SEO game, Thursday 4/29, 2pm ET. Register below to receive an email with the link to the Google Hangout.
Photoshelter's Boost your SEO: 8 Tips To Get You Started Webinar
From Photoshelter:
Just 12 steps to better SEO!
When it comes to Search Engine Optimization, the most important question you can ask yourself is: how can I improve my SEO so my photography business is easily found online? The SEO Guide for Photographers, re-released with the newest, most relevant information answers this question and gives a lay person’s low down on the oft-misunderstood world of search engines. This Guide will help you gain a better understanding of Google Analytics, become familiar with SEO lingo, and help you understand why you’re not topping the search list on Google.
Inside the Guide you’ll find:
- How Google’s search engine works to find and rank results
- The factors that directly influence your SEO
- How PhotoShelter can help with your SEO
- How to perform backlink analysis
- How long it will take to see results
Plus, dive in and start improving your SEO today with 12 actionable steps you can take - from “basic” to “expert” we’ve got you covered.
Download your copy of The SEO Guide for Photographers today!
From Photoshelter:
It may not be obvious, but your wedding photography business’ brand and its worth -- i.e. what your able to earn -- go hand in hand. The stronger your brand, the more you’re able to capture the hearts and minds of potential clients and charge them accordingly. In this special webinar in partnership with Tamron, we’ll talk to internationally renowned wedding photographers Justin & Mary Marantz. The duo, with 10 years’ experience shooting and building their own business, has presented workshops to wedding photographers from London to Australia and been featured on Inside Wedding, Style Me Pretty & Martha Stewart. They also co-founded the blogs The Black Tie Bride and The Well-Groomed Groom.
As an added bonus, all webinar attendees will be entered to win a Tamron SP 24-70mm F/2.8 lens!
This jam-packed 1 hour takes place March 12, 2015 at 4pm ET, and will include tips like:
- Editing your portfolio to attract the clients you want
- Finding your “brand personality”
- What quality will have clients paying you more
- Turning clients into ambassadors
- Branding mistakes to avoid
From Photoshelter:
Get tips to attract clients and land more wedding gigs
It's hard to believe wedding season is just around the corner! To help you put your best foot forward, we've partnered up with Tamron to put together our latest guide, How to Grow a Wedding Photography Business. Get tips to attract the wedding clients you want, develop a solid pricing plan, and have your clients bubble over with excitement when it comes to your exceptional customer service.
In this guide you’ll also learn:
- How to screen for the best clients
- The most important thing to do when first starting out
- What to do on the big day to make an impression
- How to establish a strong brand identity
- Why your customer service should be above-and-beyond
- How to take natural looking photos
Plus get insights from 6 seasoned wedding photographers who share their tips to tackle the market and build a successful wedding photography business.
From Photoshelter:
Joe McNally has proven to be one of the most influential photographers of our time, even called “perhaps the most versatile photojournalist working today” by American Photo.
Over the years, Joe has learned invaluable lessons about creating fantastic work, the industry, and how to transverse shifts in technology while staying relevant. Join us for this special webinar as PhotoShelter’s Allen Murabayashi and Joe discuss his career, advice he would give to those just starting in the business, an inside look at some of his work and the stories behind the images.
In this webinar Joe & Allen will cover:
- Being successful with a “generalist” approach to photography
- Dealing with economic downturns and financial hardships
- Honest advice and inspiration for those just starting in the industry
- Adjusting to the physical demands of being a photographer
- A specific look at some of Joe’s most famous projects
Tuesday, Feb. 10th
12:00pm Eastern
11:00am Central
10:00am Mountain
9:00am Pacific
5:00pm GMT
Sign up today, space is limited!
From Photoshelter:
In The 2015 Photo Business Plan Workbook, get a step-by-step guide to help you implement a rock solid business plan, target the photo clients you want, and land more gigs. Download the guide today!
From Photoshelter:
Ready to make 2015 your best year yet?
The 2015 Photo Business Plan Workbook is a step-by-step guide to help you create a strong business plan, target the clients you want, and make more money this year.
Inside the workbook, get strategies and examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Build your photo business plan and stick to it this year. Get started with these smart business tips packed into an easy-to-read workbook.
From Photoshelter:
Make 2015 count with tips from 50 photo influencers!
In The Inspiration Handbook: 50 Tips from 50 Photography Trailblazers, award-winning photographers, recognized photo editors, and leading industry experts share their best advice to make 2015 a knockout year.
Get insights on all the key aspects of building and running your photo business, including:
- Growing your photo business
- Marketing your photography
- Mastering social media
- Embracing personal projects
- Understanding your finances
- Getting hired
You’ll hear from some of the most influential names in the business including David Burnett, Ami Vitale, Joe McNally, Zack Arias, Brad Smith, Alison Zavos, Jodi Cobb, David duChemin, Jeremy Cowart, and more.
From Photoshelter:
What are your plans for 2015?
It’s hard to believe 2014 is coming to a close. As PhotoShelter gears up for next year, we’d like to invite you to participate in our third annual survey, The Photographer’s Outlook on 2015.
This survey will help us better understand your goals as a photographer, how you plan to spread the word about your work in 2015, plus any challenges you anticipate in the coming year.
From Photoshelter:
In The 2015 Photographer’s Guide to Photo Contests, get a fresh look at over 25 photo competitions worldwide, including new insights on which photo contests are worth your time, and which you should skip.
Get details on a long list of photo contests, including:
- Sony World Photography Awards
- World Press Photo Contest
- PDN Photo Annual
- Wildlife Photographer of the Year
- Smithsonian Photo Contest
- Communication Arts Photography Competition
- Pictures of the Year International
- Plus many more!
We award each contest a star rating based on factors like entry fee, prizes and promised exposure, plus give you direct feedback from recent winners to help steer you in the right direction.
From Photoshelter:
Having trouble navigating copyright and social media sites' terms of service? You're not alone - this daunting task can be a tough one. In this special webinar panel with copyright expert Bill Cramer, founder and CEO of Wonderful Machine, and Kristine Hsu of Volunteer Lawyers for the Arts we'll discuss the key facts you need to know regarding copyright and what can be hidden in those lengthy terms of service on some of the most popular social media sites. Cramer and Hsu will dive into case studies from recent court cases involving photographers and their work, the best workflow practices to get your copyright registered, and much more.
Lead by PhotoShelter co-founder Allen Murabayashi, this free 1 hr webinar will cover:
- How often you should register your images for copyright
- What to do when someone has infringed your copyright
- Fair Use: what is it, and when is it legal?
- The in's and out's of image protection on Facebook, Twitter & Instagram
Register now for this free webinar panel happening Thursday, Oct. 23 at 2:30pm ET.
From Photoshelter:
You decided you want to start making money from your photography, but now what?
In The Ultimate Guide to Starting Your Photography Business, learn how to focus your niche, market your work, lock in clients, and manage your finances. Also hear from seasoned photographers on what it takes to turn your passion for photography into a thriving career.
In this guide, you’ll also learn:
- The 4 most important questions to ask before launching your business
- How to use social media to attract the audience you want
- Secrets to selling your work and bringing in revenue
- 11 essential tips all freelance photographers should know
- Plus more!
Whether you’re dreaming of shooting for high-end publications, opening your own brick-and-mortar studio, or documenting stories around the world, launching a successful career will require you to hone your business skills. This guide will help you make smart decisions moving forward and build the successful photo career you want.
Download your copy of The Ultimate Guide for Starting Your Photography Business today!
From Photoshelter:
Light plays a huge role in creating the mood in environmental portraiture, and with your subject in the right light, you can nail the shot. In this webinar, co-sponsored by Manfrotto, award-winning NYC based photographer Tony Gale will deliver lighting techniques and tips you can take with you to your next shoot.
From this webinar you'll walk away with advice about how to enhance the mood in your images by using strobes, softboxes, and Tony's favorite: the Elinchrom Ranger Quadra. He'll touch on metering, why using a color checker is an important tool for a better shot, and how to scout for the best locations for telling your subject's story.
This hour will cover:
- Choosing the right location for your shoot
- Using a meter for a more enhanced shot
- Indoor and outdoor lighting tips and set ups
- Using a color checker for a more accurate image
From Photoshelter:
We’ve partnered up with Mad Mimi for our latest guide, How to Market Your Photography! Inside, get tips to create a marketing plan, tackle SEO, blog better, succeed with social media, and take advantage of email marketing. Learn to market your photography better and get the audience you want. Download the guide today!
From Photoshelter:
It's never too early to jumpstart your holiday sales!
What does September signal? Most think back-to-school, but here at PhotoShelter we know it's really about getting ready for your incoming holiday sales. It's never too early to start planning, so to help you get a jumpstart, we've compiled our favorite photo sales and marketing tips so you can generate more revenue and increase your profits before saying goodbye to 2014.
You'll find tips to:
- Sell and market your prints to the right audience
- Talk money and negotiate with clients
- Market your work better with 10 examples of great photographer promos
- Price your wedding and portrait photography
- Sell your fine art photos, plus get insights from those succeeding with sales
- And more!
And better yet? With a plan in place now, you’ll be in great shape during the holidays when consumers are looking to buy.
Get more tips and start selling today!
From Photoshelter:
In follow up to our recent guide, Breaking into Fashion Photography, we're delighted to partner up with BREED once again for our next webinar with esteemed fashion photographer Melissa Rodwell, and a newcomer to the scene, the talented Dana Pennington. Tune in as they dish out advice for veterans and those looking to break into the fashion photo industry alike.
In this webinar you’ll learn about:
- Marketing tactics fashion photogs can take to attract the attention of photo editors
- The social media platforms that are worth your time
- Whether you should still have a printed portfolio
- What job opportunities exist outside of major fashion publications
- The best way to approach modeling agencies for test shoots
- And much more!
BREED will also be giving away a special free 1-year subscription to their premium content to a lucky listener, as well as a special offer to those who tune into the webinar.
From Photoshelter:
What words would you use to describe your photography brand?
Fun? Reliable? Adventurous? If you struggle to answer, our guide, 10 Branding Secrets for Photographers, will help you define and build a strong brand that will set you apart from the competition and attract the clients you want.
In this guide, you’ll also learn:
- How to communicate your photographic style and personality
- How to determine what aspects of your business are unique
- Why developing a strong name, logo and aesthetic across all platforms is crucial
- Why a consistent voice and style must be part of everything you do - including your website, social media, and business cards
- Plus more!
Use these 10 secrets to build a brand that attracts your ideal market, accurately communicates your specialty and creates unique experiences for your clients.
From Photoshelter:
Are you using Instagram and Facebook the right way to grow your photo business? Finding success through social media is not just about amassing followers. Instead, learn how to build a strong brand and increase potential work opportunities by sharing content that sparks engagement, including likes, shares, comments, and the most coveted – visits to your website.
In this upcoming webinar our own Amy Fitzgibbons, Director of Marketing at PhotoShelter, and Nathan Latka, Founder and CEO of Heyo, team up for a must-watch webinar on The Top 3 Ways to Get More Engagement with Your Imagery on Instagram and Facebook.
In this webinar, you’ll learn:
- 3 ways to get likes, comments, and shares on every photo you post
- How a photographer generated 2100 engagements on a simple photo concept you can copy
- 3 creative ideas to get your visitors to check out your website and purchase your work
- Plus more!
Details:
Thursday, August 7th
3:00pm Eastern
2:00pm Central
1:00pm Mountain
12:00pm Pacific
8:00pm GMT
From Photoshelter:
Are you using Instagram the right way?
In our latest guide, The Photographer’s Guide to Instagram, get tips to make the most of this powerful marketing tool to showcase your brand, build your audience, and even generate revenue.
In this guide, you’ll also learn:
- 10 ways to win at Instagram and take advantage of all its features
- Ideas to organically build your audience faster and smarter
- Why Instagram is a must-use tool to connect with photo editors
- Tips to measure your success
- Plus more!
Also get advice and inspiration from photographers having success on Instagram, amassing followings up to 830,000. How’d they do it? We asked and found out.
From Photoshelter:
Fashion photographers, this one's for you!
We’ve partnered up with Breed, an online community of fashion photographers, for our latest guide, Breaking Into Fashion Photography. Inside, get tips to market yourself right, establish your brand, approach photo buyers, and find work.
In this new guide, you’ll also learn:
- Tips to break into the industry and find clients
- Strategies to establish a lasting fashion photography brand
- Social media do’s and don’ts to help connect with dream clients online
- How outlets like New York Magazine’s The Cut want to be pitched
- The 5 biggest mistakes photographers make when submitting their work
- Plus more!
Also get advice from experienced fashion photographers like Lindsay Adler, Melissa Rodwell, Jonathan D Pryce and the founders of Bello Mag who have learned important lessons along the way on growing a successful fashion photography business.
From Photoshelter:
Learn from one of the world’s foremost authorities on Digital Asset Management, Peter Krogh.
Been meaning to get your photos organized for months (maybe even years)? Worried about losing your images or experienced the complete failure of a hard drive? Then this webinar is for you. Lightroom master Peter Krogh, will join us Wednesday, June 25th at 4pm ET to dive into all the in's and out's of Lightroom Storage Techniques.
Peter will dedicate a large portion of the webinar to taking viewers' questions - so get your questions prepped, tune in, and get ready to organize your images and streamline your workflow.
In this webinar Peter will cover :
- Primary storage vs. Backup storage
- Cloning your drives
- NAS and the personal cloud
- Cloud storage services
- Using SSD for speed, upgrading your current computer
From Photoshelter:
Webinar with photographer Robert Seale
Throughout his freelance career, Robert has kept his business successfully afloat by building upon a solid foundation. In this live video webinar via Google Hangout, Robert will cover the 11 key tips photographers should know to run their business smoothly and grow it over time.
Whether you’re considering going full-time freelance, or have been doing it for years – Robert will offer up essential tips and lessons learned in an in-depth dialogue with host Allen Murabayshi about what it’s really like to be a photographer and small business owner.
In this webinar you’ll learn about:
- The steps you must take before going freelance
- Money issues: how to balance your budget, and keep on track
- What gear to invest in and how to know when to rent vs. buy
- The number 1 thing you need to do for your business
From Photoshelter:
Insurance can be a complicated beast, but knowing how to cover yourself and your equipment is a must-do for your business. In this guide, we review the types of insurance you should consider as a working photographer, plus offer up tips from insurance experts and additional resources to help you make the smartest decisions for your business.
Get the free Protect Yourself: What Photographers Should Know About Insurance Guide
From Photoshelter:
Use Twitter to get people excited about your work!
In our latest guide, "The Photographer’s Guide to Twitter," we’ve partnered up with the American Society of Media Photographers (ASMP) to give you tips to get your name out there, engage with potential customers, and advance your photo career.
In this guide, you’ll also learn:
- 10 ways to grow a Twitter following and increase engagement - including sharing behind-the-scenes photos and tweeting about what’s trending
- Top Twitter features for businesses that will help you market your work better
- Legal considerations before using Twitter, plus best practices to help keep your work safe
- Tips to measure your success and determine if your efforts are working
- Plus more!
Also get a list of Twitter FAQs to address specific questions you might have, plus a glossary to stay on top of commonly used Twitter jargon.
From Photoshelter:
Use Facebook to get people talking about your work!
In The Photographer’s Guide to Facebook, we break down tactics to help you increase awareness about your photography, engage potential clients, and encourage word-of-mouth referrals.
Learn how you can use Facebook to attract followers by:
- Showcasing your personality with a behind-the-scenes look at your latest shoot.
- Sharing great blogs, stories, and videos from outside sources that your audience will enjoy.
- Asking interesting questions to inspire conversation on your page.
- Offering giveaways and coupons to get people fired up about your products and services.
We also share some great examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
From Photoshelter:
In our newest guide, Pricing Your Work: Photojournalism, discover tips to connect with potential news clients and publications, learn what fees and terms you can expect, plus get negotiating pointers and resources to help get your foot in the door and build your career in this field.
Also learn answers to questions like:
- What are the four types of clients photojournalists typically work for?
- How do you turn news media prospects into paying clients?
- What are examples of fees, terms, and contracts you’ll likely encounter?
- To what extent are rates and terms negotiable?
- What type of insurance do you need?
- Plus more!
Pricing Your Work: Photojournalism is the third in a series of guides with Wonderful Machine's CEO Bill Cramer and is packed with tips to help you price your photography and cut your best deal.
Download Photoshelter's Pricing Your Work: Photojournalism Guide.
From Photoshelter:
Learn from one of the world’s foremost authorities on Digital Asset Management, Peter Krogh.
In this webinar, Peter Krogh will answer the photographer's plea “Just tell me what to do!” when it comes to storing, organizing, and optimizing your workflow within Adobe Lightroom.
Peter will focus on how to maximize your use of Lightroom as an image cataloging tool. This is for those looking to tame their out-of-control, unorganized file system and truly understand Lightroom’s organization power.
In this webinar you’ll learn:
- How to approach image file storage in a simple and safe way
- The advantages of the DNG file format
- What to do when you’ve outgrown your photo library
- How to organize your photos with metadata tags, apply them to entire shoots, and when to use custom tags
- Finding images quickly using filters
- How to use Lightroom Projects to create photobooks, slideshows, web galleries, videos and more
- About the publishing service within Lightroom
Peter will also be giving away free copies of his book, Digital Asset Management for Photographers, to 10 lucky attendees!
From Photoshelter:
Webinar with PhotoShelter's Co-founder and Chairman Allen Murabayashi
No matter your specialty, as a photographer looking to get work you need to be able to answer the two basic questions above. In this webinar Allen will not only guide you through how to answer both questions but will show you how the answers will help you build a better online presence and attract clients to your work.
As the battle for attention rages on in all corners of the web, strategies to gain recognition, get clients, and stay top of mind are constantly changing. Here, Allen offers up tips from the presentations he’s given at WPPI, PPE, The Palm Springs Photo Festival and numerous other conferences. He’ll focus on how to find the best recipe for using the web to attract and engage the right audience and turn them into loyal clients.
In this webinar you’ll learn about:
- The “smell test” (hint: it’s what your online brand is emitting)
- The "search engine lottery" do's and don'ts
- The “stop doing list” (or, how to make smart decisions with your time)
- The “boomerang” effect for getting old clients coming back for more
Date and Time: Wednesday, February 12th, 4:00pm Eastern
From Photoshelter:
Ready to hit the ground running in 2014?
The 2014 Photo Business Plan Workbook is a step-by-step guide to help you focus your business strategy, target the photography clients you want, and rev up your income this year.
Get strategies and concrete examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Build your photo business plan and stick to it. Get started with these smart business tips packed into an easy-to-read workbook.
From Photoshelter:
In "The Photographer’s Guide to Facebook," we break down tactics to help you increase awareness about your photography, engage potential clients, and encourage word-of-mouth referrals.
Learn how you can use Facebook to attract followers by:
- Showcasing your personality with a behind-the-scenes look at your latest shoot.
- Sharing great blogs, stories, and videos from outside sources that your audience will enjoy.
- Asking interesting questions to inspire conversation on your page.
- Offering giveaways and coupons to get people fired up about your products and services.
We also share some great examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
- Estimated Availability Dates for the Canon RF-S 10-18mm, RF 24-105mm F2.8, and RF 200-800mm IS Lenses
- Update: B&H Expects Canon RF 100-300mm F2.8 L IS USM Lens Availability on Dec 7th
- Save $200.00 on the Sigma 14mm F1.4 DG DN Art Lens
- Capture One 23 (16.3.2) Released, Including Support for Sony a7C R and a7C II, On Sale for Only $139.00 (Reg. $299.00)
- Hot Canon USA Refurbished Camera Deals Still Available!
- Just Arriving Used Gear at B&H: EOS R3, RF 24-105 F4, RF 24-105 F4-7.1, 28-70, 50 F1.2, 85 F1.2, Alpha 1, a7R V, a7C R, a7C II, a6700, FE 600 F4, More!
- Deal Zone and Other Memory Card Deals, Lensbaby Pro Kits – Half Price
- Canon RF 100-300mm F2.8 L IS USM Lens Expected Delivery Time at 6 Months
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