Canon's EF-S Moniker has a New Meaning

As Neuroanatomist points out, Canon has re-designated the meaning of "-S" portion of the "EF-S" moniker.
 
"EF-S" initially stood for "Short-back Focus". One example of this designation comes from the 20 Years of Canon EOS document that states:
 
"The launch of the EOS 300D also saw the debut of the new EF-S lens mount, the ‘S’ standing for ‘Short-back Focus,’ due to the fact that rear element of the lens is closer to the image sensor than in a regular SLR."
 
Neuroanatomist says:
 
"If you look at the Canon Technical Report for the EF-S 18-55mm f/3.5-5.6 USM, you'll see the notation, "*The "S" in "EF-S" comes from "Small image circle.""
 
Also, if you look at p. 128 of EF Lens Work III (it's in section 7, The Basics of Interchangeable Lenses...), there's a notation that, "* Some of the EF-S lenses does not employ a short back focus optical system." Yes, that's grammatically incorrect, but correctly quoted, and highlights the fact that while all EF-S lenses have a small image circle, not all of them have a short back focus design (I believe, for example, that the EF-S 17-85mm does not have a short back focus optical design)."
 
(thanks Nuero and Sean)