COLOGNE, Germany, Sept. 17, 2012 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider for some of the world's most impressive lines of lenses, cameras and flashes, today announced the family-owned and operated company’s Sigma Global Vision from an invite-only event at photokina 2012 in Cologne, Germany.
This announcement explains the restructuring of the Sigma lens lineup into three new categories, the launch of a new lens in each of those categories, the development of a new quality control inspection and measurement system for the lenses, and the design of new software and a USB docking station that will enable photographers to update and adjust their lenses to suit their personal preferences.
“We’re moving in a new direction that simplifies the lens selection process for photographers and helps them realize the full potential of the DSLR system,” said CEO Kazuto Yamaki. “In addition to making it easier for photographers to find the right lens, we’re empowering them with more control over their equipment, while furthering our commitment to them by establishing a higher expectation for the quality of the lenses we produce.”
New lens categories and new lenses
Starting immediately, all newly produced interchangeable lenses from Sigma will be designed for and organized into one of three product categories: Contemporary, Art and Sports. Each line has a clearly defined concept to guide shooters in the selection of the right lens for their photographic interests.
The creation of these new categories comes with the introduction of three new lenses:
New user-control tools and software, and new quality control measures
The new Sigma Optimization Pro software and USB Dock are designed exclusively for the new lenses within the new product lines. They will enable Sigma users to connect their lenses to their computers to update lens firmware and fine-tune focus parameters via easy-to-use, on-screen controls.
All of these new lenses will also be subject to Sigma’s new, proprietary modulation transfer function (MTF) measuring system called “A1.” Named in honor of the company’s sole production base, the Aizu factory in Aizu, Japan, the A1 system will allow inspectors to verify previously undetectable high-frequency details in each lens before it is shipped.
“We used to measure lens performance with a MTF measuring system using conventional sensors, but this new A1 system uses our own 46-megapixel Foveon direct imaging sensors,” said Yamaki. “We view this new method of performance evaluation as being incredibly important, not only because we owe it to our customers, but because we owe it to ourselves. We’ve spent more than 50 years perfecting our design and manufacturing processes, and now we deliver a complete package by closing the loop on that commitment to quality by adopting a more stringent verification process.”
Back to the Sigma 35mm f/1.4 DG HSM Art Lens Review.